Andrey Solovyov and Dmitry Sobodarev offered Muscovites new look leisure - trampoline centers with cafes and play areas. He liked it - there are already six centers in the network, the total revenue of which in 2016 amounted to 173 million rubles.
(Photo: Oleg Yakovlev / RBC)
“I was drawn to the trampoline”
“I worked as a lawyer and was always involved in extreme sports: paragliding, snowboarding and windsurfing. One day I felt drawn to the trampoline and I couldn’t stop. At some point I realized that I wanted to turn my hobby into a job,” says Andrey Solovyov, co-founder of the Nevesomost network of trampoline centers.
Back in 2012, while traveling in Europe and North America, he noticed the widespread trampoline parks there - large premises with several trampolines, a family cafe and other entertainment under one roof. The boom of such entertainment centers has not yet reached Russia: professional trampolines here were usually located in sports schools ah and were intended exclusively for training, and children's trampolines, which were located in parks and entertainment centers, could hardly be of interest to adults.
Returning from the trip, Soloviev told his friend, entrepreneur Dmitry Sobodarev, about what he had seen, who was then organizing a network of small gyms. The idea with trampolines seemed promising. “In Moscow at that time, everyone, not excluding me, was passionate about fitness and training,” says Sobodarev. - I thought that if we did entertainment center and a sports school at the same time, we can interest both adults who need professional classes and children who are interested in the entertainment component. Opening a small center with a couple of trampolines is a road to nowhere.”
The idea was new and unusual, so the friends could not decide for a long time on the equipment, footage and internal structure of the center. The fact is that to open a trampoline park you need a large area (from 1000 sq. m), ceilings with a height of at least 5 m, as well as high-quality ventilation, air conditioning and heating. Soloviev and Sobodarev spent more than a year searching for such premises, thinking through internal logistics and analyzing the market for suppliers of trampoline equipment.
The friends decided that they would open a trampoline park in some shopping center so that some visitors come in to have fun after shopping. But finding a suitable large space in one of the existing shopping centers was almost impossible, and rent within the Moscow Ring Road was unaffordable for partners. Therefore, after several months of searching, they rented a premises of 1800 square meters. m in the not yet completed shopping center "China Town" in Northern Butovo. 4 million rubles were immediately spent on rent and security deposit, and it took another six months to wait for the completion of construction.
The partners themselves equipped their park together with the workers. “We experienced for ourselves how trampolines are pushed, whether we built it correctly or not,” recalls Dmitry. If the trampolines were not pushed well, the companions immediately replaced them. The fact is that to assemble the trampoline zones - the elastic covering and soft paths (linings) around - they opened their own workshop where they sew trampoline sheets of the required size. At the beginning of 2014, Soloviev and Sobodarev rented 100 sq. m in the Moscow region, purchased two sewing machines and two cutting tables, hired five craftsmen to sew fabric and assemble facings. General investments the cost of launching the workshop amounted to 1.5 million rubles, but the partners immediately received a powerful competitive advantage.
“We initially understood that purchasing ready-made trampolines from outside would, firstly, be many times more expensive, and secondly, more difficult in terms of maintenance. The trampoline covering and lining wear out a lot, so it is important to be able to quickly replace them, and not wait for the supplier to ship them, says Soloviev. “We also understood that we would be expanding, so launching our own workshop only played into our hands.” The partners turned out to be right - now the centers have to replace up to 20% of the trampoline fabric every week. You can, of course, do it less often, but then the wear and tear is obvious and the trampolines look untidy.
Sports and money
In March 2014, the first Zero Gravity center opened with 64 trampolines, a foam pit, a climbing wall, a play area and a cafe. The total investment amounted to about 50 million rubles, half of which was contributed by Andrey and Dmitry, and half by their three friends who became shareholders of the business.
It immediately became clear that the initial calculation for the flow of visitors to the shopping center did not come true - the next mall simply did not arouse much interest among the surrounding residents. But even before the opening of the trampoline park, the partners began to visit all schools and kindergartens in the area, talking about the benefits of trampolines and the opportunity to visit their center soon. They created a website (it took about 100 thousand rubles) and launched an advertising campaign on the Internet.
Dmitry Sobodarev (right) and Andrey Solovyov (Photo: Oleg Yakovlev / RBC)
For the first six months of operation, revenue was barely enough to cover rent and pay wages employees, but then the establishment began to work in plus. People from all over Moscow began to come to Zero Gravity, Solovyov recalls: “At first it was a novelty: clients came, tried it, but usually did not return. In order to retain them, it was necessary to somehow additionally work. And we began to come up with different sections and special classes.”
The partners understood that they needed to create a trampoline school for children and adults, where people would study constantly. This attracted customers on weekdays and the low season - in summer, park attendance is usually four times less than in autumn and winter.
“Finding a professional instructor who is willing to be responsible for the safety of clients turned out to be more difficult than we thought,” admits Dmitry. — First, we hired young people through an advertisement. But very soon they all said that they could not work: they could not withstand the ten-hour workload. And most importantly, they constantly wanted to prove to each other and clients that they were the coolest jumpers. We needed people who had already proven everything to everyone and understood that the client’s safety comes first.”
The entrepreneurs decided to look for acrobats and trainers from circuses and sports schools through their friends. The idea worked: within a month, three professional acrobatics coaches came to work with them - Alexey Shtyrev, Alexander Komissarov, Vladislav Sokolov - and ex-Cirque du Soleil artist Evgenia Borovikova. Now these trainers are training staff for all clubs in the network.
With the advent of the trampoline school and professional trainers, the number of adult clients increased to 50%; At first, people, as a rule, came only with children. “In a month of training on a trampoline you can lose 5-6 kg. This is difficult to achieve in fitness clubs, so when adults began to see results, it ceased to be just entertainment for them,” says Soloviev.
Jumping around the country
By March 2016, the first “Weightlessness” had lost investment. Soloviev and Sobodarev decided to invest all the profits in opening new trampoline parks. “The niche began to fill. The business seems simple: any students who can jump can rent a hall, install two trampolines and call themselves a trampoline center, says Sobodarev. — Some of these centers closed, and some grew into larger players and rented larger premises. In such conditions, the one who goes first to the regions wins.”
At the beginning of 2016, friends found premises in Petrozavodsk and Kaluga, and then in Nizhny Novgorod and Voronezh. Typically, they invested together with local partners. For example, according to SPARK-Interfax, Nevesomost-NN LLC in Nizhny Novgorod is 50% owned by local businessman Dmitry Galkin, and 50% by Andrey Solovyov. In Kaluga, 60% of the local Nevesomost LLC is controlled by Anton Krakov. An exception was the project in Petrozavodsk, where partners launched a turnkey trampoline center for a local entrepreneur, who became 100 percent owner. Nevertheless, all centers operate under the Zero Gravity brand, and the Moscow office provides them with trampolines and consultations.
On average, it takes two months from renting a premises to opening a new center; investments amount to about 35 million rubles. The largest “Zero Gravity” center was in Voronezh (3000 sq. m), the rest of the trampoline parks in the network occupy an average of about 2 thousand sq. m. m. Each center employs on average about 30 people, including ten trainers.
“We didn’t know whether there would be demand in the regions, but for a long time in Moscow we couldn’t find premises whose rent would fit into the business model. And then - if you’ve already gone knee-deep, then you’ll go chest-deep,” Sobodarev laughs.
Each center was complemented by something new - a dance or choreography hall, a Pilates studio or a room for acrobatics. "Thanks to the presence own production business for us has turned into a giant Lego constructor: we see the room and understand how and what it can be filled with,” says Dmitry. In parallel with the opening of new centers, the friends were refining and modernizing the trampolines - they tried different numbers of loops to make the trampoline sheets more elastic, and selected glue that would hold better.
But the main changes affected the cafe. In Butovo, entrepreneurs initially had a democratic buffet, but by now it has been turned into a full-fledged restaurant with own kitchen. “People are no longer interested in grabbing a sandwich here and running away; they are interested in having a full meal,” Sobodarev notes. Thanks to the fact that the center now has a full-fledged kitchen, requests began to come in for children's birthday parties. Other centers of the network also began to open restaurants. Now catering accounts for 35% of the chain's turnover.
The total revenue of the Nevesomost network for 2016 amounted to 172.8 million rubles, profit - 32 million rubles, according to the calculations of entrepreneurs. In August 2017 alone, the network was visited by 17.5 thousand people, half of them were adults.
At the beginning of 2017, Andrey and Dmitry invested all their earnings into opening a new center in Moscow near the Savelovskaya metro station. The launch of two more capital centers is planned for the end of this year. They are easier to control than establishments in the regions, and the demand in Moscow is still higher.
According to the 2GIS service, there are currently 59 trampoline centers operating in Moscow and the region. The main competitors of "Zero Gravity" are the networks "On the Trampoline", "Sky" and JustJump!. Prices are approximately the same for everyone - 700-1000 rubles. per lesson. According to the partners, there is still no fierce competition in the market - new projects, as a rule, find their clients. Usually small centers where there is no additional services and professional trainers. “The main thing is that strict safety standards appear in all centers and people are not afraid to jump, then there will be enough clients for everyone,” Andrei Solovyov is sure.
Andrey Soloviev (Photo: Oleg Yakovlev / RBC)
View from the outside
“People were convinced that trampolines were for children”
Irina Ponamareva, head of the network of trampoline centers JustJump!
“In 2014, when we entered the market, trampoline centers in Russia could be counted on one hand. People still didn’t understand what we were doing and were convinced that trampolines were for children. We had to explain to them that this is not only entertainment, but also a sport for everyone. On trampolines you can do both general physical training, replacing fitness, and acrobatics, practicing complex elements that can be useful in other sports. So there was little competition, but awareness of trampoline centers was also low. At the same time, trampolines were at the peak of popularity in the USA and Canada.
Now the market is gradually becoming saturated, especially in Moscow and St. Petersburg, where competition is becoming quite noticeable. Thanks to the development of the entire industry, public awareness of trampoline centers has also increased. Previously, this was a new thing, and people would go to a certain trampoline center on the other side of town, but now they are starting to choose places closer to home or work. Centers are also appearing in the regions, but there is less competition there.
Competition among trampoline centers is based on pricing, including loyalty programs, quantity and variety of services offered. But it is also important to pay attention to the safety of trampoline equipment and the qualifications of trainers.
As far as I know, the only one Russian supplier, which produces trampoline equipment in accordance with international standards, is Akrosport. They have their own design bureau, where they make trampolines for professional competitions, and for gyms, and for entertainment centers.
Own production is very controversial issue. This should be done by specialists. I trust more the equipment of a supplier who has been on the market for 20 years. Many people think: what to do there, weld a steel frame, stretch the nets, install springs, throw mats - and that’s it. But this is not so: in order to assemble a trampoline, you need to know what the springs should be, what the tension should be so that the nets don’t break, etc. We also had ideas to make arenas ourselves, but we preferred to buy equipment from Akrosport and not at all We didn’t regret it.
Today, the main players in the market are us, “Weightlessness”, “On the Trampoline” and “Sky”. The rest are non-network centers. It is believed that the threshold for entering the trampoline business is quite low: investments are small, and, unfortunately, there are no legislative standards that regulate the activities of trampoline centers. So single players appear. But not all of them provide quality services and can withstand competition.”
“Everyone who is not too lazy is now making trampolines”
Nikolai Makarov, President Russian Federation trampoline jumping and head of the Akrosport company
“Many people now feel that they can offer the service of entertainment trampoline centers to the population: if so many trampoline centers are opening, it means there is demand. The quality we find in some centers leaves much to be desired. All and sundry are now making trampolines, without understanding or knowing the usual production standards. Trampoline centers are staffed by non-professionals without proper education. This is a big problem. It’s good if they are gymnasts or acrobats, but ideally trampolineists should work.
Our company has been producing trampolines for all-Russian competitions since Soviet times. Now we assemble turnkey entertainment trampoline centers. I doubt that anyone can compare with us in quality.”
Annually entertainment industry offers the latest technically complex attractions for the consumer. They amaze with their variety, modifications, additional functions and scale. The price of such equipment can reach millions of rubles. But time passes, and the demand for entertainment gradually fades away. It is impossible to artificially maintain the client’s interest in a specific installation or complex. This happens because the thirst for adrenaline increases, and modern man looking for new opportunities to achieve it.
However, among the technical monsters, trampolines have occupied their niche. It would seem that this is an elementary design without complex elements, but it is popular at all times and at almost any age. Soft installations have long gone beyond complex game rooms. Separate placement allows them to be considered as a full-fledged trampoline business plan.
Target Audience
The trampoline business does not have a clear age limit. Visitors and regulars of the attraction are active children and adults. These may be representatives of street sports:
- parkour;
- freestyle;
- jumping;
- skateboard.
Some areas of fitness training involve jumping with elements of gymnastics. Serious athletes train their vestibular apparatus using trampolines. Such establishments are also chosen by company managers for holding team games, team building.
The flow of visitors will depend on the location. In percentage terms, if you organize a business in a shopping and entertainment center, it looks like this:
- Preschool age – 15%. Children under 7 years old.
- Schoolchildren and teenagers – 65%. Age from 7 to 18 years.
- Adults – 20%.
All orientation is towards middle group. In the future, the work schedule, placement, marketing plan development.
Selecting a room
Opening a trampoline center is easy, but choosing the right premises is more difficult. Minimum 350 sq.m required. Choose a room with high ceilings, taking into account the type of equipment:
- 6 meters – for standard jumps;
- 8 meters – for professional athletes and acrobatic elements.
- 5 meters is the standard for the children's area.
Don't forget about load-bearing floors. The load on them is at least 400 kg/m2.
According to psychologists and specialists, a visually spacious area on a subconscious level guarantees the visitor his own safety. Pay attention to this aspect. The occupied meters specifically for installations account for 65% of the total space.
Depending on the format of the establishment, choose the premises. An entertainment and park complex involves a large separate building with several rooms or one wide one. The sports training base has professional equipment in its arsenal; classes are held with a trainer by appointment.
Enterprising people buy or rent abandoned industrial buildings, make repairs, equip the premises and operate successfully. Such lofts are distinguished by high ceilings, huge window openings, good exhaust hood and air circulation.
Some formats require additional meters for preparatory activities: jogging, warm-up, basic exercise equipment, wall bars. A locker room and bathroom are essential for sports arenas. If accommodation is planned in a shopping center, visitors can use the complex's restroom.
Technical equipment
From the business idea of a trampoline center we move on to equipment. It is important to choose a reliable supplier here. This market segment is not developed at a sufficient level, so 80% of representatives are amateurs without experience and good offers. China produces more than 90% of installations. Certificates of compliance with GOST, technical passport, issued by the manufacturer - required.
At this stage, decide on the direction on which the devices depend. In a standard establishment for children and adults with accommodation in a shopping center, 5 trampolines with a size of 50 square meters are required. meters. In total, the coverage will be 250 sq.m. Basic units:
- covering mats;
- tension trampoline net;
- springs and fastenings;
- inflatable trampoline with slide;
- a pool filled with foam figures or plastic balls.
In addition to the professional setting, purchase:
- benches for changing shoes;
- tables and chairs for waiting;
- reception desk;
- place technical staff and instructor;
- floor covering.
Weight 1 sq. meter of quality trampoline material is 650 grams. The mass of the entire attraction reaches 700 kg. Inflatable complexes are produced using the sewing method, the stitches are welded using a special industrial press. The kit includes an electric pump to maintain uninterrupted pressure inside.
If the future premises do not have climate control systems, purchase a high-power industrial air conditioner. For a musical background, place acoustics around the perimeter. Without modern fire alarm systems, not a single public center can operate.
Equip the client area with video surveillance. Camera recordings will be useful in deciding conflict situations and controversial issues that may arise during the work process.
Staff
Trained employees are no less important than the previous points. Before opening a trampoline center, select staff. Trampolines are a traumatic business and the employee is responsible for the life and health of visitors, so hiring young people and students who are looking for odd jobs can result in serious consequences. For a small establishment:
- Operator - instructor. Minimum 2 people.
- Administrator. His powers include settlements with clients, maintaining social networks and website, telephone consultation.
- Cleaning woman.
- Security guard.
- Accountant. This position may be remote.
- If the establishment has a cafeteria - a bar worker.
For example, a bungee ride with elastic bands needs the help of an instructor. Choose strong, physically trained guys from professional sports. For them, this offer is attractive - in their free time from clients, athletes can conduct personal training.
Personnel must systematically undergo targeted training. Preparatory courses or attending seminars on first aid – mainly.
Business registration
Before purchasing inflatable trampolines for your business, register your business and gather the necessary permits.
As in any other case, here you have the right to choose to open. In the first case, a minimum number of documents is required, and the state duty is 1000 rubles. The taxation system has also been simplified. The state provides benefits for individual entrepreneurship. But such legal organization provides very modest opportunities for further development.
By choosing a Company, you can easily create a large-scale project with further branching and even cooperation with foreign partners. Required for LLC authorized capital 10,000 rub. and a developed provision that spells out job descriptions, goals, types of activities, organizational relations, features of activities, liquidation procedure.
When registering, indicate the following OKVED codes:
- 40.4 – Rental of inventory and equipment for recreation and leisure activities.
- 33 – Activities of fairs and amusement parks.
- 72 – Other activities related to organizing and conducting recreation.
Without the appropriate permits from the sanitary-epidemiological station, fire inspector, Rospotrebnadzor, it is impossible to start work. Each trampoline must be registered with Gostekhnadzor. The following package of documents is required:
- Lease agreement or title documents for land and premises.
- Designated qualified personnel: engineer, technical mechanic, maintenance specialist.
- Conclusion laboratory research on fastenings and systems of trampoline equipment.
- Statement.
After submitting all the papers, expect a visit from an inspector for an engineering inspection. After this, the corresponding document is issued. Every year you need to obtain an operating permit. It is easier to complete than registration.
The equipment does not require sanitary and epidemiological control. A hygienic conclusion is sufficient.
Cost calculation and payback
Calculating expenses and income is an important component of a business plan. The most high costs- equipment. A quality trampoline doesn't come cheap. The price of one canvas with a complete set starts from 40,000 rubles. A high-quality unit with a service life of 5 years costs 100,000 rubles. On average, 500,000 rubles are needed for technical equipment.
Office equipment, reception desk, locker room and bathroom equipment– 300,000 rub. Preparation of documents, licenses and permits– 10,000 rub. In case of income taxation, contributions to the state amount to 6% of profits.
Wages operator – 15,000 rubles, administrator – 15,000 rubles, accountant – 18,000 rubles, cleaners – 7,000 rubles.
Monthly rent and utility bills – 150,000 rub. Repair, installation of video surveillance, air conditioners, music speakers, lighting– 300,000 rub.
Total initial investment– 1.5 million rubles. These figures may increase or decrease depending on the region and the size of the enterprise.
The cost of visiting the entertainment area varies, and prices depend on the time, duration of the session and the type of attraction. Income directly depends on your business conditions and surrounding competitors.
According to experts, net profit in high periods reaches 60,000 rubles. It is affected by seasonal fluctuations. For sports and specialty arenas, develop season tickets.
At first glance, a frivolous business has high profitability. Payback occurs after a year. Proper Marketing, advertising campaigns, promotions and events will turn air jumping into cash.
Use the Rubitime online recording CRM system: the service will help you analyze the performance of your business and interact productively with your clients.
An idea for an entertainment business could be a trampoline complex. Organizing it is difficult from a technical point of view, but the profit promises to be significant. Moreover, competition in this niche is quite low. Let's consider how much it costs to create a trampoline complex - premises, equipment, advertising - and whether it is worth opening as a franchise.
What is a trampoline
A trampoline is a jumping equipment that is more famous in the world of entertainment than in the world of sports achievements. This is a device in which a strong woven mesh is stretched over a frame (usually metal) using springs. This mechanism makes the material stretched over the frame elastic. Many people think that the fabric itself is elastic. This is a mistake - in fact, the secret to the elasticity of trampolines is in the springs.
Professional projectiles differ from home ones in their strength and elasticity. They provide the ability to make higher and more complex jumps and can withstand heavy weight. It is recommended to perform jumps on them with an instructor, which means that the entertainment complex will need several such specialists on staff.
Famous manufacturers, which offer the manufacture of trampolines and similar equipment:
- "LEKO";
- Hastings;
- DFC Trampoline;
- Unix Fitness;
- Berg;
- Sport Elite;
- "Trampoline Factory";
- Kidigo;
- Profi;
The trampoline business involves the creation of a specialized complex with several equipment and additional equipment - swings, climbing walls, trampolines, slides. Jumping on trampolines can be dangerous, so the organizer of the complex must take care of the safety of its visitors. The target audience of the trampoline complex is families with children under 12 years old and young people who prefer active recreation and extreme sports.
Trampoline complexes are popular with parents with children and lovers of outdoor activities
Business plan for a trampoline center
How to write a business plan for a trampoline center? Despite its apparent simplicity, organizing a full-fledged entertainment complex with trampolines and other equipment is a rather complex technical and financially expensive undertaking. First of all, you need to decide on the format of the complex:
- Family/entertainment. Families with children come here to relax; they do not make difficult jumps, but their main task- have a good time. For the complex, simple inflatable trampolines, springboards, and a pool with soft foam cubes are sufficient.
- Training. The target audience of such centers is people leading an active lifestyle. There is a need for more durable trampolines that can handle challenging jumps. Additional equipment would be a plus, but not required.
- Free/combined. Such a center includes equipment for the first and second types. In the future, his profit will be greater. The main thing is to be able to combine watches for family vacation(morning and afternoon) with sports and even extreme watches (evening).
Selection of premises
Opening a trampoline complex begins with choosing a suitable premises. The larger it is, the better. There is no point in opening a center with an area of less than 200 meters. Regarding safety requirements, the following factors should be taken into account:
- ceilings of at least 6 meters;
- ventilation;
- uninterrupted connection to electricity;
- windows at the top of the room (optional).
The optimal solution would be to open a complex with trampolines in the building sports complexes, former sports schools, former workshops and industrial buildings. Basement, basement and semi-basement premises with low ceilings are not suitable for such a club. Trampoline complexes cannot be located in residential buildings. A promising location option is a shopping center, but the cost of renting larger areas here is usually very expensive.
Purchase of equipment
Let's consider what equipment is needed to open a trampoline complex. The choice of shells will largely depend on the format of the center. For example, open small business You can have just one trampoline and install it in a shopping center. But for a full-fledged complex, significantly more shells and equipment will be required:
- trampoline fabric - from 150 square meters;
- fastenings and springs - several sets;
- pool with foam cubes;
- ladder;
- climbing wall, swing (optional);
- mirror (optional);
- equipment for locker rooms - lockers, benches;
- equipment for restrooms - sinks, toilets (if not available in the rented premises);
- acoustic system.
The most convenient option for purchasing sports equipment is to purchase a ready-made line from manufacturers. Many domestic companies offer to equip a specific room with trampolines, taking into account its characteristics, area, and the means of the businessman. For a novice entrepreneur who has little idea of the features of these projectiles, it is difficult to imagine a better solution. More experienced people can save money and do the installation themselves. In any case, it is important to ensure high-quality assembly and customer safety.
Good manufacturers provide a long warranty period (from 2 years), installation recommendations, and help troubleshoot problems in case of problems.
The entertainment complex can be equipped not only with trampolines, but also with trampolines, pools with foam cubes, and climbing walls
Staff
For full-fledged operation, the trampoline center will require a whole staff of employees. Conventionally, they can be divided into two groups: the administrative apparatus and arena workers. The administrative apparatus includes the immediate manager (owner/entrepreneur), his assistant/secretary and accountant. An assistant can perform the functions of an accountant and vice versa.
The employees of the trampoline complex include:
- Instructors - preferably educated in the field physical culture, sports category. The ability to provide first medical care- Necessarily. From 2 people.
- Security guards. When placing in a separate building, it is advisable to enter into an agreement with a private security company.
- Administrators. They sell tickets, keep order, and explain the rules of behavior to visitors. From 2 people.
- Cleaners. You can hire 1-2 employees for hours.
Advertising costs
To quickly recoup the investment, you need to promote the trampoline complex using advertising and social networks. The most relevant type of advertising is outdoor. Place information about the entertainment complex on billboards in the area of kindergartens, schools and other places where families with children gather. Print posters with cheerful children and beautiful athletes: a steady flow of interested visitors is guaranteed. Main disadvantage outdoor advertising- high cost. It is better to include at least 50 thousand rubles in the list of opening expenses for this direction.
Social networks are of particular importance. You can run them completely free of charge yourself or hire a remote specialist for a small fee. The most popular among young families with children Instagram, VKontakte and Facebook. All publications must include beautiful photos and signatures calling for people to visit the trampoline center. Great value will have:
- security guarantees;
- promises of new sensations and fun pastime;
- certificates and professionalism of instructors;
- promises to improve physical fitness without significant effort;
- loyalty programs (discounts for regular customers).
It is reasonable to plan advertising expenses in the region of 50 thousand rubles, more if opportunities allow, without compromising the budget for equipment, employee salaries and security. The purpose of advertising is to attract new visitors, the purpose of social networks is to retain those who have already come, maintain their interest in the complex, and stimulate repeat visits.
Approximate diagram of a trampoline complex
Financial calculations
Let's calculate how much a trampoline center costs. This is a rather expensive type of small business, involving costs from 1.5 to 3 million rubles. Most of these funds will have to be spent on equipment. Approximate schedule:
- trampolines and other equipment - 1-1.2 million rubles;
- rental of premises - from 100 thousand rubles;
- repairs (if necessary) - from 50 thousand rubles;
- state registration - up to 30 thousand rubles;
- advertising and promotion - from 50 thousand rubles;
- employees' wages for the first months of work are 150-200 thousand rubles.
Thus, the approximate amount for opening is 1.5 million rubles. In each specific case, this value can either increase or decrease. Reductions are possible in the areas of rental, repair, state registration, advertising. You can't skimp on shells.
Such significant investments will not pay off quickly - within 1.5-2 years stable operation, including ongoing customer acquisition. How much will the establishment earn? As a rule, an hour of jumping costs from 300 to 500 rubles. On weekdays, the number of visitors will most likely be limited to 20; on weekends, it may increase to 100 people. In a week in this mode you can earn from 72,000 to 250,000 rubles.
What do you need to register?
How to open a trampoline center? In addition to purchasing equipment and renting premises, you will have to take care of state registration. Such a business can be run in the format of an individual entrepreneur or LLC. Register individual entrepreneur much simpler, and there are no obstacles to working in this area in this mode. The registration fee will be 800 rubles. The procedure can be completed online on the “Public Services” portal.
You will also need:
- notification to the local administration about the opening of an entertainment trampoline complex;
- permission from sanitary and fire services.
The design of a trampoline complex is important for attracting customers: the more interesting and comfortable the complex, the more likely they are to return
Franchise overview
Can a trampoline center franchise become profitable solution? Many companies on Russian market offer trampoline park franchises. Let's look at the most popular:
- Eversi. Targeted at a wide range of visitors - parents with children, amateurs, extreme sports enthusiasts, corporate events. 580 centers throughout Russia. The company offers step-by-step instructions, a 3D model of the future complex, video training for instructors, and assistance in drawing up a lease agreement. The terms of cooperation are drawn up individually. Royalty - 5%. Starting investments - from 2 to 5 million rubles.
- Cosmica. Entry fee from 100 thousand rubles, royalties - from 5 thousand rubles, investments - 1.5 million rubles. The company promises payback in 9 months, step-by-step opening guidance, analysis of the entertainment market in the region, assistance in selecting premises, arena layout and its own website.
- Sky Park. Several franchise options - Mini, Medium, XXL depending on the area of the arena. They offer turnkey business in any format. Organizational support and assistance in advertising.
Conclusion
A trampoline business is expensive to organize and not the fastest to pay back. To create a full-fledged complex, an entrepreneur will need at least 1.5 million rubles. Particular attention should be paid to the quality of equipment and supplier guarantees. The target audience of visitors is families with children and lovers of active recreation. There are several promising franchises on the Russian market that promise step-by-step support at the launch stage of the complex.
Trampoline business
Trampolines, which were previously part of entertainment complexes or were installed individually at children's events, have grown into independent entertainment centers thanks to Australian businessman Brent Grundy.
One day, Brent found himself with his daughter at a play center where the trampoline play area was popular. However, she did not allow all the children who wanted to jump to their heart’s content, but most guests stood aside altogether, simply because they did not have enough space.
The enterprising Australian immediately came up with a great business idea: to create a separate trampoline complex for family recreation, where everyone, both children and adults, can jump to their heart’s content. Thus, the first family entertainment center Flip Out appeared in Australia, in the city of Penrith with a population of only 11 thousand people.
BrentGrundyAlmost immediately he began selling the franchise of his business and in a year and a half opened a total of 25 trampoline centers in Australia.
Today, entertainment centers of this format are popular all over the world. What is needed to open a trampoline complex? A large room, several reliable trampolines and a team of instructors. But, if you are focused on a long-term business perspective, you must understand that renting a room and installing 3 trampolines is not enough. No less effort will go into equipment, organizing work and attracting clients, but first things first.
Complex equipment
Location, which usually plays a big role for a business providing goods or services, is not so important for a trampoline center due to its throughput and safety precautions. Moreover, such entertainment complexes are visited purposefully: it is unlikely that anyone will decide to use the services of the center while passing by.
One of the most important requirements for the room is the ceiling height, which must be at least 5 meters. As for the area, it depends on the scale of the entrepreneur’s plans: what services the center will provide and how many trampolines are planned to be installed. As a rule, trampoline parks occupy an area of 400 sq.m. The territory of the center may be smaller, but you need to keep in mind that then the range of services provided will be smaller, and therefore the market coverage will be smaller. The presence of communications, heating, ventilation, and air conditioning are also necessary for full year-round operation.
Natalia Serebryannaya
manager of the trampoline acrobatics and fitness center Jump!
Entrepreneurs who want to start a business must understand the specifics of the trampoline business. We opened the trampoline center out of enthusiasm, and the understanding of how to properly organize a business has only now come to us. In my opinion, this is what most entrepreneurs face, who think that opening a trampoline park is very simple.
Organization of work
An entertainment center of this format is intended, on the one hand, for entertainment, and on the other, for professional sports. To provide the trampoline park with the maximum number of visits and extract the greatest profit, it is important to organize the work correctly. So, in the first half of the day, the trampoline area can be reserved for professional training, and in the evening, on weekends and holidays the complex can work for one-time visits and regular clients who have purchased a subscription or individual lessons with an instructor.
A trampoline park in the format of a family entertainment center provides an advantage not only in a wide range of target audience, but also in a large list of services provided. So, in addition to the main direction, on the same territory of the trampoline center there can be located family cafe or a cafe-pizzeria. This will be appropriate and in demand by visitors, and, moreover, will bring additional profit.
Related services of the entertainment center may include holding festivals, birthdays for children and sports competitions for adults.
The main thing is that life in the center should be active.
Attracting clients
Business specifics
The specificity of the trampoline business is safety. This aspect requires a lot of attention at the stage of preparation and organization of the trampoline park. Injuries can easily be caused by tripping on the street, not to mention high jumping, so they need to be minimized, if not eliminated. Ensuring maximum safety consists of several components.
First, you must have a team of professional instructors who are competent in both general physical training and trampolining itself. In this case, school physical education teachers are unlikely to be suitable; it is better to turn to children, albeit young, who are involved in professional sports in this area.
Secondly, choosing a reliable supplier will provide you with quality equipment.
general manager consulting company in the field of trampoline business "Liteam"
On this market There is a problem that novice entrepreneurs may face, namely the low competence of equipment suppliers. Often, the sale of trampolines and related products is carried out by people who do not have necessary knowledge and experience. Such cooperation can lead not only to financial losses, but also to a high level of injuries among trampoline center clients. This is partly why there is a trend towards an increase in trampoline injuries.
Thirdly, the correct organization of trampoline areas, which must be taken into account when planning the room. It is better to separate professional athletes and amateurs geographically or by visiting time so that they not only do not interfere with each other, but also do not accidentally injure each other.
A trampoline is a device for jumping that increases their height due to the elastic and elastic properties of the structure itself. Most often it is a wicker mesh attached to a metal frame using special springs. It is thanks to them that the desired ratio of elastic and elastic properties of the structure is achieved. The trampoline is used as a source of entertainment for children, as one of the types of attractions. In addition, it is used by gymnasts, circus performers, ski athletes, etc.
History of trampolines
The first prototypes of modern trampolines were used by the peoples of the north - the Eskimos. The material used was stretched walrus skin. In the 19th century, a design with a similar principle of operation appeared - a diving board. Trampoline-like devices were used by some circus workers.
The first real trampoline appeared in 1936. Its creator was the champion in jumping sports - George Nissen. The first thing was revealed to them serial production trampolines.
Types of modern trampolines
According to their characteristics, trampolines are divided into professional, home and inflatable. have a rigid structure based on a high-strength mesh, tensioned by springs on a metal frame. The materials have increased strength and provide greater jump height. Foam rubber is placed around the trampoline to ensure safety. Such trampolines are used by professional athletes. They are also used to create trampoline parks.
They have protection against falling to the ground in the form of a mesh. They have less jumping capabilities and are smaller in size. Intended for private use. However, American doctors do not recommend them for children, as there is still a risk of injury.
Inflatable trampolines are used in trampoline parks as attractions. They are intended for children and are quite safe. Designed for many people.
What is needed to open a trampoline center
When establishing a trampoline park or center, first of all, you need to choose a premises. In this case, one must proceed from the following considerations:
- Floors must withstand a load of at least 400 kg/m2.
- The distance from floor to ceiling must be at least 6 m, and for sports complexes - at least 8 m.
When planning a trampoline arena, it is worth turning to those who already have practical experience such works. The main requirements for trampoline parks are: safety, practicality, and the presence of “tricks” that will add their own individual flavor and will appeal to visitors.
The approximate cost of 1 square meter of a trampoline arena is 10 thousand rubles. The specific cost depends on the type of trampolines used and the characteristics of the premises.
It is also important to choose a reliable equipment supplier. It is advisable to find out if he has experience in operating and maintaining trampoline rooms. The thickness of the protective covers must be at least 10 cm. For most trampolines it is smaller, which creates certain risks when using such products.
When organizing trampoline halls and parks, you can turn to the services of consultants who will help with the selection and placement of equipment.
Jump Family trampoline park in St. Petersburg
The park is considered one of the best in Russia. Some of the highest quality trampolines in Russia are the trampolines in Peterland. The trampoline park is located in St. Petersburg and is a large entertainment center for adults and children. IN children's department There are 8 trampolines installed, as well as a pit with foam rubber cubes. There are also other entertainment rooms for children.
Adults can visit the extreme zone. There are also 2 warm-up rooms, where acrobatic tracks, mats and other accessories are located. The trampolines use Air Max mesh, which is considered one of the best in the world. In addition to the attractions, there are also standard “establishments”: shower rooms, changing rooms, toilets.
Jump Trampoline Park is suitable for both entertainment and serious sports. Trampolines also allow those who specialize in skiing, snowboarding and wakeboarding to train.
From time to time, the park organizes holidays for children.
The approximate cost of visiting the trampoline park is 200 rubles for half an hour, 300 for two hours, and 500 for four.
Thus, the trampoline park in Piterland (trampolines and other infrastructure) is ideal for active recreation for both adults and children.
Loading...
