Win-win business in a small town. How to create a successful business in a provincial town

What are the benefits of trading in a small town? What is the best business to run at home? How to open your own business with minimal investment?

Working for yourself is like growing up. Anyone who wants to gain independence sooner or later leaves their home - leaves the hired service and begins to work exclusively for themselves.

Good, choice of directions for personal business not limited by anything. The only problem is to find the type of activity that will truly reveal your talents and abilities to the fullest.

Denis Kuderin is with you, an expert on the HeatherBober portal on economic and financial issues. In a new article I will tell you what business to start to earn a lot and consistently, what business ideas are most promising today and now, and what is more profitable - a YouTube channel or a home photo studio.

Don’t switch – you will learn a lot of interesting things.

1. Business with minimal investment - let’s stop work and let's begin earn

There is an opinion that you need to be born a successful businessman. They say that this requires a special mindset, extraordinary abilities and a specific character. Millions of people believe that entrepreneurship is not for them. That they won’t be able to work for themselves. That their business will fail. That they don’t know how to count money, etc.

Of course, we are born with different abilities and inclinations, there is no doubt about that.

However, I personally prefer this point of view: every person from birth is an entrepreneur. When he is born, he already has ready-made company- yourself. It depends only on you whether this company will become successful. You are the manager of this company, its general manager and owner controlling stake shares

Thousands of people are working for themselves right now. They do not expect a salary from the employer, are not afraid of dismissal, and set their own working hours.

This does not mean that their life is complete euphoria. There are enough problems in the life of a businessman. Perhaps there are even more of them than an employee. But all the disadvantages of “free swimming” are outweighed by a big plus - you become the master of your life and your time, set your own goals and determine your priorities.

And a few more advantages:

• a huge selection of destinations for commercial activities – if you want, teach everyone how to paint in your own studio, if you want, make soap in the garage;
• the amount of income is unlimited– you set the upper limit yourself in accordance with your ambitions and goals;
• free schedule, vacation not when allowed, but when wanted– you independently manage your main asset – time;
• you are not tied to a workplace– work wherever you want: at home, in the garage, in an Internet cafe, on a personal plot;
• you set the rules yourself– no one obliges you to follow strict regulations and schedules.

If you fail to achieve results in one area of ​​business, you always have the right to change the direction of activity to the diametrically opposite one. If your online business is not working out, get involved in purely earthly technologies - open a shawarma shop or start a business.

I have a friend who dealt successively with: animal feed, video equipment, Indian gems and jewelry (he brought it from India himself), equipment for private (home) cinemas, commercial real estate, and information products.

Not to say that in every type of activity he suffered a fiasco - on the contrary, achieving a certain level, understood that he was losing interest in the chosen topic, and saw broader prospects in another area.

But do not confuse freedom with sloppiness, indifference and projectism. A naturally lazy and undisciplined person is unlikely to achieve serious success in business. The money will not be transferred to your account on its own– simply because you declared yourself an entrepreneur.

You will definitely have to work hard and persistently. Perhaps even more than in the office or production. You will need self-control, self-confidence, the ability to calculate options and make decisions independently.

Being an entrepreneur means working hard and being a multitasker.

Is it necessary to have initial capital? It all depends on the type of activity you plan to engage in. If you open an online store, you will have to purchase goods and launch a website. And this requires money.

Similarly with production - consumables and equipment require investment. But there are different options - leasing, renting, finding investors.

But if you sell exclusively intellectual services, then capital is not required. You'll only have to waste your time. But time doesn’t pay off right away. It is necessary to acquire clients, develop skills, and ideally undergo training.

Give up the hope that a couple of weeks or even months after launching a business, gold coins will start pouring into your wallet. Business, especially small business, requires patience and hard work. Everything will happen, but not right away - remember this phrase!

And for those who need a reliable and proven option with a guarantee of profitability, we suggest investing in ready business– purchase a franchise from the company. The co-owner of a chain of restaurants serving Japanese and Pan-Asian cuisine is Alex Yanovsky, an entrepreneur with 20 years of experience, the owner of his own School “Business Behind Glass”.

The founders of HeatherBeaver magazine know Alex personally - his business schemes really work and generate income.

Moreover, our good friend Sergei opened a business under this franchise in the city of Maykop - he launched a point in the “island” format. His investment of 1.5 million rubles paid off within six months. So we can confidently recommend his franchise to both beginners and experienced businessmen.

Alex Yanovsky about the advantages of a franchise:

2. 5 popular areas in business

In fact, there are more directions, but these five are proven and well-trodden paths along which thousands of aspiring businessmen like you are successfully and confidently walking right now.

Let's look at all the pros and features the most popular areas of small and medium-sized businesses.

1) Resale of goods

The most accessible type of business.

Its principle is simple and has not changed since ancient times: buy goods in bulk in one place at a low price and resell them in another at a higher cost.

Stable incomes come from those goods that everyone needs - food, clothing, shoes, household chemicals, cosmetics. On the market consumer goods billions in turnover and the same profits.

Another thing is that large corporations take the lion's share. Beginners are left to look for narrow niches and maneuver between mass-market products and exclusive goods.

When choosing the profile of your company, focus not only on demand, but also on the state of the economy. For example, during a crisis, most people have no time for luxury - Swiss fountain pens with a platinum nib are unlikely to be sold quickly and profitably in a small town where average salary equal to half the cost of this very fountain pen.

In such settlements it is worth choosing more hot commodity – for example, open a stock store with inexpensive branded clothing. Or a smartphone store - analogues of well-known companies, but originally from the People's Republic of China.

Small towns, on the one hand, offer excellent prospects, but on the other hand, they are unpredictable in terms of business development.

The table will outline the situation with trade in small towns more clearly:

The universal salvation for any modern trade is the Internet. Here the audience is not limited geographically. Live in Torzhok, and send goods to either Moscow or Nizhny Novgorod.

2) Provision of services

You don't have to sell material things. Professional services are no less in demand than clothing or food.

There are many examples:

• accounting services;
• printing center;
• interior design;
• writing texts to order;
• organization of banquets;
• creation and promotion of websites;
• internet marketing;
• pizza delivery;
• repair of bicycles or household appliances;
• writing term papers, etc.

Any matter that you understand or want to understand is suitable. The modern world is differentiated and belongs to narrow specialists. Family lawyer, tutor, commercial writer and other specialties are no longer a curiosity and are constantly required.

3) Production

More and more small enterprises are opening in the Russian Federation: in conditions of crisis and sanctions, domestic producers entered new markets.

Are in stable demand natural food. If you focus on quality, then even the relative high cost of production will pay off due to a higher price. The modern consumer is ready to overpay for healthy and environmentally friendly products.

More details about production activities you will find in the article “”.

4) Real estate transactions

An option for those who have a solid starting capital. The real estate market, despite gloomy forecasts, continues to bring profits to owners of liquid housing. Earnings from rentals, sales and other operations with residential and non-residential premises are traditionally high.

5) Business on the Internet

The most promising modern direction. And the least expensive if you sell not a product via the Internet, but your skills or services.

But first, you need to master at least one of the most popular professions - website designer, SEO promotion specialist, copywriter, social media administrator. Or make money on your website, affiliate programs.

It's not as difficult as it seems - the main thing is not to be lazy and not stay too long in the status of a beginner. If you want to succeed, read the large article on our website, which is called “”.

3. What kind of business can you start - TOP 10 ideas for a beginning businessman

Let's get down to specifics.

Ten promising ideas for beginners with minimal experience.

1) Homemade soap making

The first private soap makers of our time made soap right in their apartments. Some people still do this, but it is better to have a separate room for these purposes.

I have a friend who lives in Chisinau. Katerina started making handmade soap 7 years ago. The first experiments - multi-colored ellipses of soap with herbal scents, which she sent me as product samples - cost her too much. In addition, in Moldova the demand for this product was almost zero.

She gradually improved the technology, accumulated a customer base and now has a full-fledged online store, where, in addition to designer soap, there are a lot of other exclusive and natural products. High price does not confuse buyers from Moscow, St. Petersburg and other cities. They care about quality, original execution and purely natural ingredients.

2) Tutoring

If you are fluent foreign languages, six-string guitar, school subjects, other useful skills and knowledge, no one will forbid you share your experience with others for money.

Thanks to Skype you can teach people all over the world

3) Management of corporate events and holidays

Idea for people who have organizational skills and public speaking skills. Creative thinking, self-confidence and a little courage, and you will become the soul of any audience.

The ingredients for success are as follows: constant practice, original scripts, competent room design, and a constantly changing repertoire.

4) Equipment repair

If you were born with a screwdriver in your hands, clearly understand how household appliances work, and understand electronics, why not turn your skills into a source of income?

Modern technology has a low safety margin. Most people are better off getting their washing machine repaired than buying a new one. Meanwhile, repairing one “washing machine” costs from 2 to 5 thousand rubles . Several orders a day, and the income will be enough not only for bread and butter, but also for annual leave to Bali.

Minimum costs – tools, diagnostic equipment, spare parts. If you have a garage, then the problem of renting a room disappears. Large equipment can be repaired at the customer's home.

5) Food delivery

In Novosibirsk, where I live, you can order anything to your home or office, from hot corn to a full meal from a Chinese restaurant.

Such a business requires investments - renting premises and transport, purchasing raw materials, paying employees. Permits from sanitary services are needed: the premises must have ventilation, all necessary communications, and employees must have sanitary records.

6) Transportation of goods

Are you the owner of a truck? Engage in the transportation of large-sized cargo. You don't even have to buy a car - rent or lease it.

You will need 2-3 responsible workers, and not people from the street, but experienced riggers who know how to properly transport furniture and household appliances, how to pack fragile cargo, how to lower a piano from the third floor.

7) Video channel on YouTube

The YouTube channel's audience is more than a billion viewers. This is every third Internet user on the planet. Promoted TV channels bring their owners millions in profits. Some of the presenters are not even 15 years old.

The ingredients for success are as follows:

• popular destination– video games, beauty blog, TOPs and lists, entertainment;
• signature feature– original image, unique format;
• competent promotion– use professional techniques.

Most Internet users are young people raised on gadgets. They prefer to see it once rather than read a long text, which is why video blogs are so popular.

A little educational program from popular YouTube video bloggers:

8) Home photo studio

You will learn how to take satisfactory pictures in a couple of weeks. You will need professional photography equipment and equipment for printing photographs. And then work in the format that you prefer - photo for documents, wedding photography and videography, prom albums, image processing and photomontage.

Just six months after the start of her career, she was invited to major city events as an official photo-chronicler. I don’t know why, but clients like her photographs even more than photographs of experienced professionals.

9) Growing vegetables and fruits in a greenhouse

An idea for those who are interested in gardening and gardening. One greenhouse will give you several harvests a year, and people need fruits, herbs, vegetables and flowers every day.

Before buying a greenhouse and seedlings, take care of the product market, study the competitive environment, price, read specialized literature and thematic sites.

A greenhouse is an excellent tool for your own business

Additional income: canning, processing and freezing vegetables, selling seedlings and seeds.

But this is a long-term business for the patient and smart. If you want, read the special publication.

10) Seasonal storage of tires, skis, bicycles

Income close to passive. Very nice idea. You just need to prepare the room: an empty garage is best suited for these purposes. Install shelves, insulate the room, install a security system. In summer, store winter tires, sleds, skis, snowboards here, in winter - bicycles, scooters, summer tires, etc.

There are many opinions that it is difficult for a small business to develop in a small town - this is a wrong opinion and there is a lot of evidence for this. Business ideas for a small town take into account the specifics of the locality. In any town there are people with a “commercial spirit”, but you can always realize your potential, the main thing is desire.

It’s not only in megacities that you can earn good money, because people need services and goods anywhere. A small town is a populated area that has more people than rural settlement, but it is smaller than a large city.

In Russia, about 80% of people live in small towns; for this reason, business ideas for entrepreneurs starting their activities in a small town have many platforms for work.

Expert opinion who does business in a small town:

1. People permanently living there.
2. A businessman with close relatives in a small town.
3. Businessman using modern technologies for business development.

You can understand what a profitable business is from the quote:

Our main task is not to look into the foggy distance of the future, but to act now, in the direction that we can see.

(The main direction of business is not to see what lies vaguely in the distance, but to do what lies clearly at hand). Thomas Carlyle

Opening a small business in a small locality has its advantages for a novice entrepreneur: less investment and spending on advertising activities.

The problems of small towns that small businesses can solve include:

• weak infrastructure;
• insufficient range of necessary products;
• lack of entertainment;
• insufficient services to the population.

Important! In any case, before opening a business in a small town, you need to do a market analysis in the region. Thoroughly examine its infrastructure, understand what the residents of a small town need.

Most aspiring entrepreneurs are interested in business ideas from scratch in a small city, which has its own characteristics. Each small city has its own unique nuances for business - they must be taken into account in order to build the best business in the region.

Experts have identified several signs that are similar to small towns:

1. Lack of necessary goods for the population. Depending on the size of the settlement, this may be: a “poorly” presented food basket for the consumer, a limited number of entertainment venues or their complete absence (nightclub, bar, playgrounds, etc.). For these reasons, residents of small settlements have to travel to the nearest large cities to realize their desires.
2. An unusual business that is not natural for the region (an ice skating rink among the sands) can attract a lot of potential clients, if the entrepreneur has an excellent reputation. In a small town, an opinion about a businessman is “expensive.” For this reason, you need to carefully select personnel for your business: respectful attitude towards people, maximum attention to the needs of customers, etc.
3. The ability to make often expensive purchases among residents of small towns is lower than among people living in megacities; this is due to lower labor remuneration (salary). This must be taken into account when opening your own business in a small locality, based on the capabilities of people, and build a pricing policy.
4. It is easier to implement business ideas of 2019 in a small locality, it is easier to open a business. In a small town, becoming an individual entrepreneur is much easier than in a metropolis and it costs less.
5. When opening your own business in a small town, you need to understand that the maximum demand for products is limited by the number of residents of the town, until the business begins to cover neighboring towns.
6. A good business, the idea of ​​which has long been in need of implementation, also requires qualified specialists, if it is a small business with a narrow profile. It can be difficult to find such a specialist locally; it is necessary to invite him from a large city.
7. Experts recommend that businesses hire local people, if there are no special restrictions on qualifications, it costs less for the entrepreneur, job openings, reputation, free advertising.

Attention! Before choosing an idea for a business in a small town and starting to implement it, be sure to study the region of work, understand the lifestyle of the population, and correctly assess the public demand for goods necessary for life.

Business areas in a small town

According to experts, opening your own business in a small town is easier than in a metropolis, but you must, first of all, choose a direction of activity. An aspiring entrepreneur should first of all consider a business in which he has experience or skills that he knows. If you have no experience, you need to have a great desire to engage in the chosen area of ​​activity, since the business will take 24 hours a day until you fully understand and establish it.

When answering the question of what kind of business to open, an entrepreneur should consider the following factors::

• in what field of activity does he have experience, so to open an ordinary hairdressing salon, it is advisable to understand hairstyle models, have artistic taste, and for men opening production, have experience working on production lines;
• what personal time and how much of it a future entrepreneur can devote to the business, taking into account the time of working staff;
• the presence of desire and interest in the opening business, this is not just income, but also risks, experiences, the struggle for leadership in the area of ​​activity;
• how the entrepreneur’s activities will be perceived by the local population, what is the public demand for this business.

When faced with the question of what to do in a small town, a novice entrepreneur’s business has several promising directions to choose from:

1. Providing services to the population. This is a win-win option for starting a business without investment, you can organize work from home: private hairdresser, key making, minor repairs of household appliances, other types of business. Be sure to research the work of your competitors, find the “weak” links in their work, and provide the best service.
2. Sales. Opening a store (grocery, clothing, household appliances, 1000 small items) is a profitable business option. We need to understand what products are missing and offer a wide range.
3. Organization of small production. Almost all small towns are organized around one large enterprise. In this locality you can open a small workshop with a full cycle of work, from raw materials to finished product: bakery, sewing shop, other enterprises.
4. In any locality, people are attentive to their health; health-improving medical offices can be opened. This type of activity requires a license and specialists with medical education.
5. A small town and its borders provide an opportunity to engage in agriculture, open a farm or a workshop for processing farm products.
6. Modern possibilities of the Internet cannot be excluded from business activities in a small town; you can open centers for training in working with a PC, organize computer servicing, use the capabilities of the network in organizing screenings of films, video materials of thematic area, and other opportunities.

Attention! Always after choosing a direction of activity and assessing the regional market for the area of ​​​​activity, experts recommend that the aspiring entrepreneur draw up an action plan (business plan). It reflects step by step what needs to be done to open a business and operate it.

A bad leader knows what needs to be done. And a good one shows how to do it. Anatoly Lunacharsky.

How to write a business plan correctly

Business ideas in a small town always require a preliminary action plan (business plan).

This stage should not be neglected at the beginning of entrepreneurial activity, it is necessary:

• financial institutions where you can get a business loan;
• investors from whom it is planned to take a loan;
• for a correct understanding of the strategic objective of an organized business and the ways of its development;
• for a businessman to fully understand the essence of the idea of ​​entrepreneurial activity and the reality of its implementation.

A profitable business in a small town, ideas for it are the economic activities of an entrepreneur with the goal of making a profit and providing a paid service. A business plan is the basis for the implementation of any business idea.

• defining the objectives of entrepreneurial activity, setting realistic goals, what the entrepreneur wants to get from the business;
• perform an analysis of the regional market where business activities will be carried out;
• choose a product, product for sale or service;
• draw up a plan for promotional activities;
• write down on paper where to start;
• selection of employees for business activities, determination of their qualifications;
• the required amount of investment, selection of sources for obtaining credit money;
• draw up a financial plan for the payback of the business, calculate the point without loss, and obtain net income.

Business ideas proposed by experts for a small town require a detailed business plan, their analysis, and the possibility of implementation in the region of residence.

Attention! Each action plan has a summary, and how it is written determines whether the business plan will be reviewed and approved by an investor or financial institution.

TOP 7 ideas for business in the service sector

You can start a business from scratch in a small town in the service sector; they are always in demand.

An entrepreneur can offer different services:

• open a beauty salon, make “stylish” ones, and also serve pensioners at discounts;
• legal support services for business and public consultation;
• transport cargo, organize relocations;
• homeschool;
• other services.

Opening your own business in a small town means minimizing the risk of entrepreneurial activity, correctly calculating the payback time of the enterprise - returning the investment in full, paying off all costs associated with starting a business, and identifying ways to increase profits. It is the service sector that gives an entrepreneur the opportunity to quickly return the money invested in the business.

Idea No. 1 Copying documents

An idea for a new business in a small town could be a copy center - an office where, in addition to copying documents, you can offer the population related services.

An entrepreneur must spend money to start his own business.:

• selection of premises and its rental;
• purchase of equipment necessary for work;
• office furniture;
• consumables.

Potential clients in this business can be: students, clients of banks and notary offices, visitors of the Pension Fund and other government agencies. Now almost everywhere you need to make copies of documents.

There is high competition in this field of activity, but by following simple rules you can get good income from business:

1. A person doesn’t care where to make a copy of a document or take an urgent photo; an important factor is the price of the service.
2. At the stage of drawing up an action plan, evaluate the work of competitors; there is an option to offer cooperation when their “weaknesses” are identified.
3. We can offer the population a different format for providing services and purchase better equipment.

In addition to copying documents, offer the public:

• making photographs;
• scanning any information material client;
• creating business cards;
• document lamination service;
• working with different media;
• souvenir trade;
• sale of stationery, pens, files, other goods.

Registration of entrepreneurial activity for this type of service costs about 3 thousand rubles, depending on the region of residence of the entrepreneur. A businessman’s expenses for a year of work are about 2 million 500 thousand rubles: rent, employee payments, taxes, utility bills, consumables, and other expenses. Annual income about 3 million 800 thousand rubles. Profit for a year of operation will be 1 million 300 thousand rubles.

Idea No. 2 Tutoring

What to do in a small town business idea for entrepreneurial activity - tutoring. Even in a small town this idea is very profitable. If you are good at foreign language or some item, you can make good money on it. In addition, you can now teach online, anywhere in the world. This expands your capabilities on an incredible scale.

Today, online lessons via Skype are very popular; you can earn from 500 rubles in one hour. Many people also use YouTube, this makes it possible to get new clients and make their presence known. It works like this - you shoot a video lesson and post it on your channel.

Attention! This type of service is suitable for a person with the following qualities:

• the ability to constantly improve one’s own knowledge, to thoroughly know the subject of teaching;
• the ability to correctly express your thoughts so that they are understandable to listeners of any age group;
• find individual approaches to students.

Tutoring does not require the future entrepreneur to spend a lot of money. You need to be a responsible person and punctual, then a business can be organized without investment. The Internet makes it possible to spread your activities not only in the city, but also outside it.

Idea No. 3 Tailoring

Business idea, a home tailor, in other words, a home-based atelier in a small town. This type of service is more suitable for a girl or woman with experience as a seamstress or cutter.

Starting from adolescence, all women are interested in fashion design. Making women beautiful is a difficult craft.

Who is this business for?:

• fashion designer;
• fashion designer;
• a person with experience in cutting materials and artistic taste;
• a tailor with fashion designer ambitions.

Ideas for starting a business - a home studio will help:

• work at home;
• you must have experience working with materials, be able to sew, cut;
• registration of individual entrepreneurs;
• starting investments of about 100 thousand rubles: purchase of equipment, materials;
• first profit from 15-20 thousand rubles per month.

Idea No. 4 Walking animals

Business idea, interesting view entrepreneurial activity - animal walking. The lack of time for most people makes it possible to provide this service. A pet is a positive emotion in the family; in addition to the joy of communicating with a pet, household members take on the responsibilities of caring for it. You need to walk your dog every day, but this doesn’t always work out.

Small firms undertake to fulfill these obligations for a monetary reward. In a small town, this type of service is also in demand; dog owners are not always able to walk their pet down the street: age, illness, and other reasons.

This type of activity does not require start-up investments.

A person who decides to earn money by providing this type of service must have the following qualities:

• be organized;
• treat animals with care and love.

Even schoolchildren can earn extra money in this area during the summer holidays.

Dog walking for money has its own price list:

• walking a small dog costs less than walking a large pet;
• You can offer animal training and command training;
• a business based on dog walking can offer their owners food and paw washing.

For an hour of work, walking a large dog in a metropolis, a businessman receives about 500 rubles; in a small town, the cost of such a service will be significantly lower, this must be taken into account.

To start activities you need:

• print promotional material, leaflets;
• create a one-page website that will reflect the service offered as much as possible;
• register business activities, take out insurance;
• buy the necessary equipment.

It is important to improve your skills in this field of activity. Knowledge of dog breeds, what behavioral characteristics they have, signs of diseases. Be able to provide first aid to an animal in an emergency.

Idea No. 5 Mini car wash

A profitable business in any city is a car wash. This type of service is divided into manual car washing and automatic car washing. Manual car wash consists of blocks and washing stations. One post can pass about 60 cars in 24 hours.

When opening this type of business, you need to consider:

• the cost of maintaining a car wash is 180 thousand rubles;
• the payback of the project is not fast, from 4 to 6 years;
• rent of land for one post up to 50 square meters;
• the presence of a warehouse for chemicals, a living room for employees.

As a service they are offered to drivers:

• washing the car and cleaning the interior;
• glass washing;
• wax coating of car body;
• chemical cleaning of the interior.

The average cost of working with one car is 1,700 rubles. It should be taken into account that this type of business is seasonal, summer period profits fall by half.

Idea No. 6 Consulting agency

An interesting business for people with work experience and certain skills - discovery consulting agency. It is possible to provide assistance in the client’s business, from the formation of entrepreneurial activity to the moment of making a profit. Break all the work into stages and receive a monetary reward for successfully completing each stage of the client’s business development.

The agency can deal:

• development of business projects for a small town;
• searching for investors to implement the project chosen by the client;
• conducting analytical studies of different segments of the regional market, consultations with leading analysts of the country;
• assistance to the client in business planning;
• development financial strategy the client’s entrepreneurial activity, taking into account regional specifics and small town conditions;
• correct definition of business goals, setting tactical goals to solve pressing problems;
• support of the client's project to obtain administrative and financial assistance from the state.

Idea No. 7 Computer maintenance, Internet administration

In a small town, a business that deserves attention is one of the top ideas for entrepreneurial activity - computer maintenance services, Internet administration. There is no need to keep such an employee on staff; this is a temporary type of work. For this reason, a specialist can provide this type of service by registering as an individual entrepreneur to various enterprises.

In addition to organizations, PC maintenance services can be provided to the public. A specialist with specialized education can offer:

• Internet debugging at home;
• installation necessary programs on PC;
• contractual support of computer networks for organizations and government agencies;
• printer repair and maintenance, cartridge refilling.

TOP 4 ideas for a sales business in a small town

A win-win solution for starting a business – sales, organization point of sale. Profitable business ideas for a small town in this field of activity are limitless; you can sell anything, the main thing is to skillfully present it and correctly assess the population’s demand for your products.

In addition to opening stores, the sales sphere covers real estate trading, when a professional can profitably sell a house in a small town. You can sell raw materials to small town businesses. Business idea, profitable option, this is trade. There are many areas of activity in this area; every potential entrepreneur can find an activity to their liking.

Attention! Expert opinion that trading can cover different segments of the population; students and certified entrepreneurs can engage in this type of business. In a small town - profitable business. In villages you can raise rabbits or poultry, or grow vegetables and fruits for sale.

Teenagers have the opportunity to engage in trading through Internet resources. You need to open your own online store. You can sell new communication devices, cosmetics, and fashionable clothes. In a resort town, it is effective to sell souvenirs and products that are in demand on the beach.

Idea No. 1 Bicycle store

A business idea for a small town is to open a store selling bicycles. It should be noted that this outlet is seasonal. In the summer, an entrepreneur makes much more profit than in the winter months. To maintain your business in winter, you can open a bicycle repair service in your store. In addition to selling bicycles, it is recommended to sell accessories for them, and also to allocate space for winter equipment, selling skis - this solution attracts customers to the store throughout the year.

What you need:

• rent a premises of at least 60 square meters;
• the retail outlet must offer the buyer a choice, assortment of goods;
• One of the main conditions for organizing a store is a passageway.

A franchise network of bicycle sales operates in Russia. If you join it, opening a business becomes easier.

The entrepreneur must:

• rent a premises minimum – 40 square meters;
• franchising operates in towns with a population of 20 thousand or more;
• An entrepreneur must have 1 million rubles to invest in the project.

A businessman who joins a franchise network receives:

• support in advertising your activities;
• assistance from higher authorities in organizing the store;
• assistance with franchising bicycle repairs.

Attention! In order to fully cover the population in a small town, experts recommend organizing bicycle rentals in addition to selling bicycles, especially in cities with historical monuments and pedestrian areas.

Idea No. 2 Selling natural products

When considering business ideas in a small town, many entrepreneurs opt for selling natural products - a reasonable decision, since many people buy more natural, environmentally friendly food.

About 50% of the Russian population uses natural products for nutrition and disease prevention. The natural food store is a big thing right now.

What is sold in such a store:

• natural tea;
• cereals and pasta;
• food, natural supplements;
• honey, dried fruits;
• vegetables and fruits from farms;
• cosmetic components from natural products.

Small business ideas in a small town for opening a natural products store are aimed at customers who care about their health. Natural cosmetics are in great demand among women.

Important! All store products must be of high quality. Organize bonuses and discounts for trading. Marketing activities should be carried out at the highest possible level.

Potential buyers of the natural products store are older people who care about health and the younger generation with good income.

To get started you need:

• rent a room of at least 20 square meters;
• organize a warehouse;
• purchase the necessary furniture;
• conclude agreements with partners and farmers;
• purchase cash register, scales;
• hire staff.

Idea No. 3 Budget store

An interesting business idea in the field of sales is opening a budget store. Products in demand in such a store are usually sold at one price “All for 10” or “All for 50”, these are signs of budget stores to attract customers.

The peculiarity of a budget store is the low cost of products; this is achieved by concluding agreements on the supply of products from China, with a small trade markup. The profitability of a store is ensured by the quantity of goods sold; the more, the better.

The idea for a business in a small town to organize a budget store involves selling literally everything in it, this:

• toys and gifts;
• women's jewelry;
• furniture, interior items;
• household chemicals;
• cosmetics;
• products and utensils for the kitchen;
• knives and cutlery;
• any other product that is interesting to the buyer.

Opening a store will require investment capital.:

• rental of retail space – 80 thousand rubles;
• purchase of equipment – ​​85 thousand rubles;
• utility costs – 6 thousand rubles;
• purchase of products from one million rubles.

The budget store project pays for itself within 1 year.

Idea No. 4 Selling via the Internet

A profitable idea for a small business in a small town is organizing sales via the Internet. It is no secret that the Internet is now in every home, this allows people to make purchases without leaving home in online stores.

What is the advantage of such a business for the buyer?:

1. There is no need to run around the city looking for the products you need.
2. There is a possibility of comparison large assortment goods in terms of price-quality ratio.
3. Consult for free about the purpose of the product in various online stores.
4. The opportunity to read many customer reviews about the products you want to purchase before purchasing.
5. You can choose the product in any online store, the assortment is huge.

Based on the demand for an online store, this type of business rarely becomes unprofitable. To open you need:

• make a legal registration of the business, since the buyer needs receipts for the goods, work with invoices;
• pay the state fee;
• Download the “body” of an online store business plan from the Internet, it should not contain calculations, use it to create your own action plan based on your capabilities;
• we create a store website, you can order it on a freelance exchange or use a ready-made template;
• Photos of products for sale will be posted on the website as a showcase; a description of the product is required;
• On the website you must leave feedback contacts and a telephone number for consultation;
• You need to promote your own online store online to get into the TOP for certain goods or services.

When organizing online trading, it is necessary to take into account that the products will be sent to the buyer from the warehouse of the supplier’s partner - saving on warehouse space.

As sales expand, staff can be recruited:

• administrator, control over all sales, control of product consultants, organization of product advertising;
• product or product procurement manager, responsibilities include searching for supplier partners at competitive prices, organizing marketing events on the website;
• An accountant is needed to keep records.

Important! To operate an online store, you must have high-speed Internet.

TOP 5 production ideas for small businesses in a small town

Organizing a small business in a small city, according to experts, is promising and also a difficult task for an entrepreneur. Small business, the idea of ​​which anyone can implement with minimal investment, is profitable to try in small towns.

Important! Most small towns have one city-forming enterprise (factory or plant). To improve the product range, you can open a parallel specialized workshop with a full production cycle. This could be your own bakery with a wide range of baked goods.

To start a manufacturing business in a small town, an important factor is the choice of the market segment in which the businessman will work. When choosing a business that requires minimal investment, pay attention to the production simple goods needed by the population, organize its sales not only in your own region, but also in neighboring cities.

Attention! In a small town, specialists are always cheaper than in a large metropolis. By organizing small production, a businessman, in addition to making a profit, gives the small town the jobs it needs. A correctly chosen niche of activity makes the business successful, which can be passed on by inheritance.

Idea No. 1 Mini furniture manufacturing workshop

When wondering what kind of business to open in a small town, experts recommend paying attention to the organization of production full cycle for furniture manufacturing.

To implement the idea you need:

• buy band saws (for cutting wood and metal);
• it is necessary to purchase drying chambers (for drying wood);
• It’s simply impossible to open a business without woodworking equipment;
• modern furniture design requires glass processing machines;
• sewing equipment, additional equipment and tools.

IN furniture business there are directions:

1. Organization of production for the production of small-sized and custom-made kitchen items.
2. Production of cabinet furniture.
3. Organization of small production for the production of furniture for offices.
4. Other areas of furniture business.

An entrepreneur must proceed from the needs of his own region when choosing a direction of activity, offer goods to the population, provide additional services - free delivery of goods, their assembly.

When starting your own small production, always follow a pre-drawn action plan. Do a thorough analysis of the regional market ( brainstorming). Choose office space in an easily accessible location for residents of a small town. Production may be located outside the city; purchase equipment based on investment opportunities. Particular attention must be paid to the recruitment of specialists.

Idea No. 2 Workshop for the production of building materials

An original business idea for a small town – production of polystyrene foam for construction needs. A properly organized business will bring consistently high profits. It is important to properly organize the sales of goods as insulation for prefabricated houses.

You need to do the following:

• rent a room for automatic line;
• purchase equipment or rent it;
• conclude agreements with partners on the supply of products.

The foam production cycle involves:

1. Organization of the foaming area.
2. Availability of storage bunkers.
3. Product cutting area.
4. Availability additional tool and accessories for equipment.

Attention! Experts estimate the productivity of one automatic line to be up to 40 cubic meters per work shift.

Idea No. 3 Mini workshop for processing car tires

A small business whose idea is to improve the environment of the region - recycling old car tires. It is no secret that the availability of vehicles among the population is growing from year to year, and tire recycling is becoming a pressing issue for the region. At the exit after processing, the entrepreneur can offer his partners: crumb rubber and fuel oil.

Crumb rubber is widely used in construction as an additive to road surfaces and coatings. sports grounds, as a special fraction for additions to construction mixtures.

Fuel oil is widely used for utilities– heating of housing, production workshops.

Attention! Equipment for this business must be purchased based on the idea of ​​obtaining the final product: fuel oil or crumb rubber.

Idea No. 4 Workshop for making souvenirs

A manufacturing business in a small town cannot but affect the organization of a workshop for the production of souvenirs. Souvenirs are needed for gifts, presentations, to better position business partners for their own entrepreneurial activities.

What types of souvenirs can be made?:

• original notepad displaying the logo of the city-forming enterprise;
• ballpoint pens with original inscriptions for special occasions;
• other products (T-shirts, T-shirts, mugs) that can easily become souvenirs if they are properly processed.

To organize this business in a small town, you will need about $5,000 conventional units to purchase special equipment, rent premises, and hire employees. Payback time up to 24 months.

This business can be opened in a garage, thus saving on renting premises.

Idea No. 5 Small fastening material plant

A profitable business in a small town, the idea of ​​which is to organize a small factory of fastening materials.

The advantages of this production:

• constant employment, fasteners are always needed;
• demand for products;
• availability of new orders.

Hardware production is always profitable, since every equipment repair needs fastening elements. For a mini plant you need to buy necessary equipment and rent a room. Sales of products are organized through construction stores, under agreements with companies related to production. It is necessary to think about storage facilities, the product has the property of long-term storage.

Top 4 internet business ideas in a small town

Online business in a small town has great opportunities, from creating an Internet office to providing Internet services. Statistics from 2018 show that organizing an Internet business without investment in a small town in 2019 is a promising business idea.

The simplest and most unpromising project, but already launched and working on the Internet, will bring much more results and profits than the most advanced project, which, due to its constant pre-launch improvement, will never be launched. John Reese

Nowadays, entrepreneurs are increasingly exploring the online space, as great opportunities are opening up and a huge market without borders for selling goods.

Online business can be divided into 2 types:

1. Doing business in proven ways: creating platforms for selling goods, advertising pages production, other methods.
2. Business on the Internet using unique original ideas.

Important! Making money on the Internet is an opportunity for every aspiring entrepreneur to realize their own business.

Entrepreneurial activity with high profits on the Internet, according to experts, is possible in several directions:

• provision of freelance services, the profitability of such a business is up to 500 thousand rubles in 30 days;
• organizing sales of your own products through your own or partner Internet resource platforms, there are no income restrictions;
• information business with the sale of one’s own knowledge and skills;
• With web development skills, you can make a good profit in creating projects for partners, promoting them and organizing your own resources;
• affiliate marketing (traffic arbitrage), determined by experts at 350 thousand rubles monthly income without investment.

In the future, there will be two types of companies in the market: those who are online and those who are out of business. Bill Gates

Attention! When choosing an idea for a successful online business in a small town, an entrepreneur needs to answer the following questions:

1. What would he like to do in life?
2. What result does he expect to achieve after 3-4 months of working online?

By answering these questions, the future businessman on the Internet will better understand what skills and abilities he has, what real problems he can solve.

Idea No. 1 Online store in a small town

Creating your own online store is not difficult for a novice businessman now; you need to consider renting a warehouse. In such a store you can sell any product.

Network resources are offered by designers for organizing Internet sites of this type, this:

• Setup.ru ;
• ru.wix.com;
• ucoz.ru;
• other sites.

Attention! Experts do not recommend that novice businessmen start their activities in an online store with expensive sales areas: jewelry, household appliances, and other expensive goods. It is better to start with simple products needed by the population, or sell a narrow product.

Creating your own online store is becoming a popular activity among women in a small town when there is an opportunity to sell products self made :

• jewelry and accessories for them;
• knitted products;
• candy bouquets with original design;
• embroidery

Idea No. 2 Copywriting services in a small town

Most accessible view organizing an online business in a small town is the idea of ​​creating a copywriting website - you need to know the rules of the Russian language and have Internet administration skills. A staff of copywriters works on various marketing projects that are not limited to their own region of residence.

There are exchanges online for working as a copywriter:

• fl.ru;
• eTXT.ru;
• advego.ru;
• other exchanges.

Attention! The work of a copywriter requires constant training and knowledge of many search engine algorithms. To do this, you need to take a copywriting course. In the future, an entrepreneur who has mastered this specialty can create his own blog. Create selling text for your products.

The Internet office can provide services for writing and posting a job seeker’s resume online. Most young people cannot draw up this document correctly. In addition to preparing a resume, the office can offer text translation services, if there is a competent translator on staff. There are many assistant programs online for translators, such as: ABBYY Lingvo.

Idea No. 3 Internet assistant

Big business own time schedules by the minute, and at the same time it is not enough to complete specific tasks. For these purposes, a vacancy for an Internet assistant (virtual assistant to a businessman), or junior partner of a business, has appeared on the Internet.

A virtual assistant must have quality characteristics:

• efficiency, availability within 24 hours;
• have business administration skills.

Typically, a large company can offer an online entrepreneur the following types of work::

• processing emails based on importance;
• work with tables and documents in the format: Excel, Word;
• carry out simple negotiations via Internet switching (Skype, Viber, WhatsApp);
• track task-specific business email correspondence;
• organization of product presentation.

Idea No. 4 Internet outsourcing

Internet technologies make it possible for businesses not to employ specialists in a narrow field. Business outsourcing can be used remotely for specific tasks. In this case, the Internet entrepreneur engaged in outsourcing pays taxes on his own and receives decent labor remuneration.

An outsourcing organization can collaborate using Internet resources with many clients - which provides excellent profits.

Commonly proposed forms of outsourcing:

• audit of the company's accounting: reporting, financial accounting;
• legal outsourcing services: the presence of a person on staff of the organization with a higher legal education, knowledge tax code Russian Federation and experience in economic activities;
• carrying out IT outsourcing: checking the company’s local networks, creating Internet resources, software support.

Conclusion

Any battle has difficulties, entrepreneurial activity in a small town is the best option to test own business ideas.

1. Do not be afraid of competition, the presence of competitors indicates demand for the product. Correctly evaluate the work of your rivals and offer the best service.
2. Do not take out loans if you are starting a business for the first time. Try to use your own investment resources.
3. Remember that a good business is the organization of sales: goods or services.
4. Choose niches to start a business in which there is a stable demand for the product.
5. Think about the question of the maximum benefit for the buyer, for which he will come to you.
6. Only implement quality services and goods.
7. Know how to delegate some responsibilities to other small business employees.

Take the mistakes you make as gaining invaluable work experience. Remember that business should take up most of your time, but not your entire life. Your business should bring you joy.

Creating a business in a small town is often more difficult than in a metropolis. A novice businessman needs to take into account the specifics of working in a small locality. How to choose a business direction? What to consider in order to withstand the competition? What benefits can you expect? The answers to these and other questions, as well as fresh ideas for business in a small town, are in our article.

What will you learn about?

Features of business in the province

In a small town of 52 thousand residents, the Kitchen to Order salon opened. In the first months there were many clients, the investment paid off, but after a year the company turned out to be unprofitable and went bankrupt. Why did this happen? Perhaps the entrepreneur did not take into account the specifics of doing business in a small town. Families who needed a set of individual sizes purchased it in the first months of the salon’s operation. The rest go to order kitchens in the regional center or buy inexpensive mass-produced furniture.

To open a business and not go broke, consider the features of a small town:

• Low purchasing power. Wages in the province are low, so essential goods and services are in demand.
• Low level of competition. There are two reasons for this: either local entrepreneurs have lost sight of the promising direction, or the products are not in demand among the population of the provincial town.
• Minimum costs for opening and maintaining a business in a small town. Rent and advertising are cheaper than in large populated areas. Staff salaries are also low.
• Lack of qualified personnel. Highly qualified specialists do not see prospects for growth in a small town and leave the province.
• Rapid dissemination of information (word of mouth). In a small town, word of your business spreads instantly. If you pay attention to the quality of service and service, you will quickly acquire good reputation and increase the flow of customers.

In addition to the general rules, other features need to be taken into account: proximity/distance from the regional center, local traditions and established habits of residents.

Choosing a business area and market niche in a small town

When choosing a direction for a small business in a small town, they rely on the same rules as everywhere else:

• Income. Activities that satisfy people's needs will bring money faster.
• Professionalism. It is easier to develop a direction in which an entrepreneur is an expert.
• Interest. A business that does not bring pleasure to the owner is more likely to fail.

A successful business lies at the intersection of three areas

The choice of field of activity is not limited. The status of a small city makes only some adjustments to the business project.

Trade: food, clothing, household goods

It is necessary to identify products that are in demand in a small town. If there are chain stores in the region, it will be difficult to compete with them, so you need to come up with your own “trick” for your business. For example, a 24-hour store or convenience store so that the buyer can purchase daily necessities within walking distance.

Approximate amount of investment for opening grocery store in a small town:

Premises – from 50 sq. m for 300 rubles = from 15,000. Equipment (racks, refrigerators, display cases, online cash register) new or used - from 400,000. Staff salaries - 2 salespeople 15,000 each, cleaner 7,000, loader 10,000. Insurance contributions - 30% in the Pension Fund, Compulsory Medical Insurance Fund, social insurance. Total: 47,000 salary + 14,100 taxes. Goods – minimum 300,000. At the start, the entrepreneur is unlikely to be shipped goods with deferred payment, so the assortment must be paid for immediately.

TOTAL: minimum RUB 776,000.

Services: hairdresser, tire service, master for an hour, laundry, coffee shop, taxi

Exclusive business offers are unpopular in the province. At the same time, standard services in a small town are always in demand. For example, a spa with salt caves and silk baths will be empty most of the time, but a good manicurist or experienced hairdresser will not be left without work.

Approximate investment for opening a tire shop:

Premises – you can use your own garage. Equipment (balancing stand, pneumatic impact wrench, tire changer, rolling jack) - the cost of the set is on average 100,000 rubles. Staff salaries are two shifts of 2 craftsmen at a piece rate wage of 10–15% of the order. Contributions to funds – 30%. The amount of deductions depends on the money earned by the staff: more in the season, less in the off-season. Consumables (sealant, rubber cleaner, patches, weights, etc.) – from 50,000. Utilities – 5000–7000 per month.

TOTAL: 150,000–200,000 rub.

Production: building materials, furniture, windows, doors, food

A business area in a small town is chosen based on the needs of local residents or for sale to other regions. In the second case, it is necessary to include delivery costs in the pricing. With expensive delivery, the product will lose to competitors in price. In a small town, you can start processing local resources, which will allow the businessman to save on the cost of raw materials. For example, by producing bottled water from a source or canned wild mushrooms and berries.

Director of the Russian School of Management Anastasia Borovskaya

Work through three possible scenarios: negative, realistic and optimistic. You need to plan your every step and assume that not everything will go according to plan. In this case, you need to have a financial and time cushion, as well as the ability to attract employees whom you initially did not intend to hire to the team.

Approximate amount of investment for opening a workshop for the production of foam insulation (insulation and sound insulation):

Room – 60 sq. m for 150 rub. = 9000 Preparing the premises (ventilation, lighting) - 20,000 Equipment (gas-liquid installation, molds) and tools - on average 110,000 Staff salaries - 3 craftsmen 15,000 each. Deductions - 30% to the funds. Total 45,000 salary + 13,500 taxes. Transport for finished products– we need a GAZelle 2012–2014. for 350,000–400,000. Materials for production (urea-formaldehyde resin, orthophosphoric acid) - from 100,000 TOTAL: from 700,000 rubles.

Farming: breeding farm animals and birds, growing flowers, seedlings, vegetables, fruits, berries, herbs

The popularity of farm products is increasing. Therefore, it is not difficult to find buyers. On the basis of an agricultural enterprise in a small town, you can open processing shops (sausage, ham, canning, semi-finished meat products and others). This is an excellent business option with costs of up to half a million rubles.

Approximate amount of investment for the development of rabbit farming in a small town:

Land plot - from 5 acres. Renting land for a year costs 30,000–100,000 depending on the region. Can be adapted to rabbit farm own plot. Cages for rabbits – fattening cages for 6 heads – 20,000 each, mother cages for 2 rabbits – from 10,000. If you make the cages yourself, the consumption will be 2–2.5 times lower. Livestock - 50 month-old rabbits for 500 rubles = 25,000 Feed (hay and feed) - from 70,000 TOTAL: 350,000–500,000 rubles.

Online store: any goods in high demand

Starting an online business from scratch is cheaper than a brick-and-mortar store. The owner does not pay rent for retail space, does not order outdoor advertising and does not hire salespeople. The main thing is to think about delivery. If you sell food and children's products to residents of a small town, you need a courier. Parcels are sent to regions by transport company or Russian Post.

Manager of the Avira group of companies Alexey Zagumennov

An entrepreneur's best friend is quality analytics. This applies to both a small town and a business in a metropolis. If you want money, arm yourself with statistics and look for an unoccupied niche. Analyze your competitors to offer something new to the market. According to experts, today business in hostels, convenience stores and children's entertainment centers pays off the fastest.

Two ways to select a product to trade:

• View popular selections on Amazon. The “Bestsellers” section contains the most purchased items.
• Enter a search query (words by which users search for a product on the Internet) in the Yandex.Wordstat service.

* The calculations use average data for Russia

What kind of business can you open in a small town with minimal investment? In this collection you will find 25 ideas for your business in small towns, as well as detailed guides upon launch.

Key production point

To open a key-making shop, you won’t need any significant investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys for entrance doors, garages, cars, entrances and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. You can pay for a key-making shop in six months of work. 4 sq.m. is enough to accommodate a workshop. meters.

Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider the idea of ​​opening private daycare centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise areas, where local authorities often do not have time to satisfy the population’s need for public kindergartens. In such places, parents are looking for an opportunity to leave their child under the supervision of at least someone. Profit kindergarten at home will be 50-100 thousand rubles. per month.

Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize on-site cleaning of clients’ carpets or provide services for the removal/delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as the number of orders and productivity can be significantly increased. When working from home, you can get by with a minimum amount of equipment, household chemicals and small cleaning devices (you can even spend 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.

Production of decorative candles

Candle making is a fun and relaxing activity that you can do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and handicraft sites. Simple calculations make it clear that there is much more hobby in this business than business. If we assume that the price of one candle is about 270 rubles (the average price for decorative candles), then by selling 200 candles per month you can earn 54 thousand rubles. Then, taking into account costs, the profit will be about 40 thousand rubles. Another thing is whether you will find such a number of buyers and sales channels for your candles.

Making handmade soap

A business that can be opened with a minimum of funds is the production of natural handmade decorative soap. The main investments will go to raw materials: soap base, flavorings and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a part-time job and in large-scale formats.

Selling seedlings

Not bad seasonal business may be the sale of seedlings. Most in demand Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are used. You can even grow seedlings at home: on window sills or on the balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups of seedlings. If each glass is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit taking into account costs will be about 50 thousand rubles.

Smoking fish

Fish is one of the most favorite products in domestic and foreign cuisine, but few people offer it to customers in ready-made form. Opening a smokehouse does not require large investments. The purchase of smoking equipment, freezers and containers for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of nearby suppliers of fresh fish.

Sale of beer bouquets

A popular idea for making money today is selling all kinds of edible bouquets, including so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili pepper, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at the ready-made ideas.

Ready ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a car in retro style, this is a great opportunity to make money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles from rent. per hour, and make additional profit from renting decorations for a car. All that is required is to find a good and advertising platform or an advertisement site so that the client can find you.

Donut shop

Selling donuts is a great option for a mini-cafeteria or a department in a food court shopping center. The markup on these products can reach 1000% without much damage to demand. The technology for baking donuts is quite simple, and there are many manual units and automated systems on the market that can increase productivity. In addition, donuts are a product that will leave you room for creativity.

Gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found online and mastered for free. Secondly, you can do them at home. And thirdly, gingerbread cookies are stored for quite a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks.

Sale of shawarma

Street food is considered one of the best areas in terms of “low investment/high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing good place a small retail outlet will be able to bring in 100 thousand rubles. net profit.

Mobile planetarium

Today it has become possible for anyone who has at least 250 thousand rubles to open a planetarium. Mobile planetariums are spherical domes, inside of which, using a projector and a special coating, spherical films with a 3D effect are shown as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay for itself in 2-3 months, and its profitability can reach 150%

Sale of worms and vermicompost

Breeding worms is a “money from nothing” idea, if we are talking, of course, only about single sales of worms for fishermen. Such income can be completely unburdensome: after all, you don’t need to monitor the worms, and they can feed on manure and food waste. It’s especially good if your personal plot is located on the way to a pond: hang a “worms” sign in a visible place - and you’re done. You can also sell vermicompost that worms produce. It can be produced even in industrial scale. But keep in mind - according to reviews from people with experience, it’s not worth relying on vermicompost alone. It is better to sell vermicompost only in conjunction with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.

Carrying out a fire show

Let's start with the most interesting thing - in just 5 minutes of a fire show you can earn 10-15 thousand rubles. A fire show is an opportunity to receive orders for events, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “twirling” fire) 5-10 thousand rubles will be enough. You will also need to purchase or have custom-made stage costumes. The main thing in this matter is to master the skill of fire, as well as work on promotion on social networks. Another obstacle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces organizers to look for new directions, to combine fire shows with light shows, Tesla shows, and so on. But in small towns you can still become the first.

Ready ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they only mean large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, remains completely unreached, but the need for it is enormous. An interesting idea in this area could be the organization of a mobile 3D cinema, working in collaboration with local schools, rural cultural centers and other organizations that gladly and freely provide their space for such events to the organizers.

Meat trade

Meat is a consumer product. Even if a large one appears in the neighborhood trading network- “Grim Reaper” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that cannot be found in the supermarket. A butcher shop can be opened with an investment of 600 thousand rubles, the profit of small retail outlets is 75-100 thousand rubles.

Beer store

Beer is the number one drink in Russia, which will never leave an entrepreneur without profit. To open your own beer store with bottling equipment for 10 types of beer you will need about 500-600 thousand rubles. of which the cost of equipment will be about 240 thousand rubles. You can save money by renting equipment from local producers beer. A store turnover of 300-350 thousand rubles will allow for a net profit of 50-70 thousand rubles.

Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in conditions of fierce competition, a new store has the opportunity to find its audience thanks to its unique assortment. Women's clothing is the largest segment in the apparel industry, accounting for about 60% of the market. To open a small women's clothing store, 400 thousand rubles may be enough.

Mini bakery

Bakery is one of the most popular areas of small business. You are selling a product of daily demand, the investment in opening is small, and if consumer tastes change, you can instantly adapt to new trends and demands. You can open your own mini-bakery if you have 885 thousand rubles, which can actually be repaid within 7 months of operation.

Tool sharpening

To make money sharpening tools, you don’t need any special investments. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, and cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and well drilling

Geological exploration and drilling is a business with a wide range of formats and scales of activity. With minimal investments (about 450 thousand rubles), you can engage in private orders - shallow drilling for the construction of wells and the launch of installations for the extraction of groundwater. You can also work for legal entities during large-scale construction.

Ready ideas for your business

Installation of split systems

Air conditioners today are an almost obligatory component of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, installation time can range from 2 to 6 hours. With the cost of services ranging from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles per day on installation.

Kebab house

A kebab shop is a one-dish establishment, which makes running such a business somewhat easier than, say, running a restaurant or cafe. By focusing on one dish, you can “learn” all the secrets of cooking barbecue so much that you can gather a base of eternal customers with whom you don’t have to worry about the fate of your business. To open a barbecue shop in the format of a cafe with 12 seats, preparing various types of barbecue and snacks, as well as takeaway, you will need about 1.1 million rubles, which can be repaid by the middle of the second year of operation.

Pancake kiosk

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves wide scope for culinary creativity. Having your own business selling pancakes is attractive because of the low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal; opening it will require about 500 thousand rubles.

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Many aspiring entrepreneurs, having decided to start their own business, are looking for projects that can be implemented in large populated areas. This is partly true, since it is possible to develop an enterprise to a huge scale with millions in profits only in a metropolis. But don’t underestimate those ideas that are profitable to open in small towns. Such startups are quite possible in the current state of the economy, and can bring consistently high income over time. There are quite profitable business ideas for a small town, easy to implement and low-cost, which are simply doomed to success. Despite the fact that we will consider business options for a regional plan, an entrepreneur should not forget about the importance of planning. A business plan will help you estimate capital investments and calculate possible profits, and will also give you an idea of further development organizations. So what kind of business can you start in a small town? And what a beginner who decides to implement a project will have to take into account.

Why is business in a small town profitable?

It is not for nothing that small businesses in small towns have become so popular among budding entrepreneurs today. It's all about the economic situation in the country - prices are rising, wages are falling. Therefore, the population is interested in receiving cheap products and services. And only small private companies can provide them. It is on this basis that many experts now predict the growth of small businesses in small settlements.

For a small settlement we take a city with a population of 20,000-150,000 people.

Opening a business from scratch in a small town can be profitable for several reasons:

• Renting premises will cost the entrepreneur much less.
• The salary level is slightly lower.
• There are a large number of interesting ideas that can be implemented - in every locality you can find a popular business that will generate income.
• A small business in an “average” regional town can easily expand by entering new markets.

But speaking about organizing your own business in a small town, one cannot fail to mention its disadvantages, the main one of which is that many current ideas for a small business have probably already been implemented here, and there is a lot of competition in this niche, due to the low purchasing power, a beginner the entrepreneur clearly “can’t pull it off” - it’s unprofitable. But if we analyze the consumer market, interesting business you can run it here too.

What kind of business can be profitable in a small town?

When deciding what business to start in a small town, it is important to take into account all the features of a particular locality. It is unlikely that in a village where low salaries, it’s worth launching production of luxury furniture - no one will be interested in it. Therefore, it is impossible to do without analyzing demand and purchasing power. It is important to choose a direction that will interest the local population with its novelty and relevance. And there are definitely such niches in this segment.

An entrepreneur should remember that people from small towns often resist everything new with all their might. Therefore, when launching a “creative” business, it is better to be prepared for the fact that things will not go right away - the audience needs to be given time for everyone to “get used to it” and accept the idea.

The next important nuance when choosing a promising niche is your own skills and abilities. The fact is that in small towns there is almost always a shortage of highly qualified personnel. And this can greatly complicate the task of implementing the planned project. It’s much easier to rely only on yourself - it’s great if an entrepreneur starts such a small business in a small town where his own labor is used. And in such areas, the most important advantage can be noted - minimal investment in the business.

It will be very difficult to identify the most profitable business with minimal investment in a small town. We can identify many factors that will influence the profitability of an enterprise - demand for products, production volumes, pricing policy in the region. But no matter what business idea is chosen for implementation, the entrepreneur will have to work hard to get high income.

So, what kind of business is profitable in a small town? It is better to open your own business in one of the following areas:

• Trade.
• Provision of services.
• Farming.

Opening a retail outlet is a win-win option, since even in small towns and villages people go shopping. But it is very important to choose the “right” niche, because you can sell anything, but it is not a fact that the population will need this product. In order not to make a mistake, you should bet on a grocery store or pavilion - products are always in demand. Sale of inexpensive clothes, toys, textiles - all this current business for sparsely populated cities. And here the same law applies as in megacities - a store in a public place will bring more profit.

Particular care should be taken when exploring the niche of selling mobile, household and electronic technology. With a high probability, a mini-business of such a plan will burn out if there is already a similar retail outlet in the city. Low incomes of the population will not allow them to recoup all the costs of organizing the business - due to the lack of buyers, the goods will remain on the shelves.

When considering small business ideas applicable to small cities, let's not forget about entertainment - for example, catering. Of course, in small settlements it is completely unprofitable to open expensive restaurants with “overseas” dishes - the local audience clearly cannot bear such expenses. But small bars and cafes with affordable dishes will come in handy here. In this case, capital investments will be required somewhat more than when opening a retail outlet. But in order to minimize costs, you can think about opening a mini-cafe on wheels - this is a business with small investments.

There should not be any problems with the supply of products necessary for cooking. On the contrary, they can be bought at a lower price, since there is probably at least one operating farm in the area that supplies vegetables and meat to the local market.

There are business ideas with minimal investment in a small town in the service sector. Let's say more - there is real scope for imagination, since many promising projects in small settlements have not yet been implemented. Analysis consumer market plays a fundamental role here, because not all services can be in demand by the population.

So what kind of business can you open in a small town in the service sector? The following projects are easy to implement and low-cost:

• budget hairdresser,
• car service,
• organization of holidays,
• private medical office (dentistry, gynecology, diagnostics),
• repair shop,
• garbage removal,
• construction and finishing services,
• production of custom furniture,
• atelier for sewing and repairing clothes.

The service sector will never lose its relevance. And the main advantage of many areas is the almost complete absence of capital investment. By choosing a niche where there is no competition yet, you can make good money.

When thinking about how to start a business from scratch in a small town, you should not forget about the ban on the import of European products (vegetables, cheeses) into Russia. And this provides excellent prospects for the development of domestic agriculture. Where else if not in a small locality to open farms? Some ideas will require certain costs:

• milk processing mini-plant,
• barnyard,
• pig farm.

But there are also projects whose implementation will require minimal costs:

• commercial fish farming (,),
• poultry breeding (ducks, chickens),
• growing vegetables and fruits.

Having your own plot of land, you can organize your own farm at minimal cost. Natural products will be in demand both on the local and regional markets.

How to start a profitable business?

By selecting suitable niche To obtain high income, you can begin to implement a business plan. And the “algorithm” of actions here differs little from the opening of organizations in large cities. So where to start a profitable business?

The stages are:

• Registration of activities.
• Finding a suitable premises.
• Purchase of equipment required for conducting activities.
• Purchase of raw materials and components.
• Hiring staff.
• Development of an advertising campaign.

It's just rough plan. In some cases, individual items will be missing. For example, you won’t need to hire staff if you plan to do all the work yourself in the future.

Knowing how to open your own business, you can as soon as possible recoup all investments.

A few words should be said about investments. Where can a new entrepreneur look for finance? There are several options here - either take a loan from a bank or cooperate with private investors. In the second case, you will not have to overpay interest, but the business will most likely have to be shared with the investor. The state can also provide some assistance - some projects in agriculture today are subsidized by the authorities. Well, a business without investments will not require a long search for third-party investment.

It is important for a young enterprise to think about marketing policy, since even the most profitable business in a small town will require advertising. But fortunately, no big expenses are expected here; all that is required is simply to let the population know about you. In addition, in small towns the fame of quality products or services will spread very quickly.

Word of mouth can also have a negative impact on business development. Having received something that is not what he wanted, a person will tell the whole neighborhood about the “evil” entrepreneur. Therefore, we rely on the quality of products or services.

It will not be possible to indicate specific profitability figures here - each idea is characterized by its own profitability. But as practice shows, many businessmen who have already launched their own business in a small town are quite satisfied with the profits they receive. What is especially pleasing is that significantly less capital investment is spent than it would be in a large populated area.