Business ideas for barbecue delivery. Kebab delivery business

Life is getting harder. The family needs to be fed. Here I remembered that 10 years ago I often traveled by car to Samara (1100 km). So, there, along the entire route, everyone, anyone, set up plywood booths and sold bad kebab. The village of UMET was especially successful in this. Guys, if you had seen it... I always drove into it at night: the glow was visible 10 km away. And all 10 kmssssssssssssssssssssssssssspurpose You'll end up staying somewhere anyway! So, I decided to do the same...

I'll try to be brief.

We find a place on the highway so that cars can drive up. We put together a primitive booth. We put up a grill. Along the way, in front we place several plywood with advertising: kebab 500 m, kebab 300 m, kebab 100 m, kebab here!

This whole operation is done by SELF-CAPPING without documents for the right to trade and so on... (read below).

For the sake of conscience, make an official medical record. Buy products from well-known places or from well-known suppliers.

What to trade? This is where I'm at a loss... the ideas are generally like this:

1. Shish kebab
2. Pilaf
3. Soup: Solyanka, Kharcho
4. Your own compote
5. Purchased waters
6. Side dish: potatoes, salads, peas

The smaller the assortment, the better at first, so I can’t decide: kebab or pilaf?

So. Let's begin.

They set up a prefabricated booth. The next day we put up advertising and light a fire...

Over the next few days or even hours, the following will approach you: 1. bandits - we say that we have a police roof. 2. police - we feed them and tell them to name which department and who the boss is, and that tomorrow I will be with him to talk... The next day I will have to appear... In general, I don’t know how much to pay (advise) , but if you shake hands, then you’re lucky - you can start!!! Focus on poverty and the danger of starting officially (costly). Ask for 4 months for promotion, and then register officially. The police, SES, road workers, professional bandits will turn away from you. What will remain is the occasional idiot (who is immune from this?) and just hooligans.

Honestly, I haven’t decided yet what to do with the booth and the operating time? Although the booth is cheap, you don’t want to see firebrands in the morning... Trading hours are also unclear, you need to do it right around the clock and the booth will be under supervision, but how to do this? As soon as the business acquires money, you can formalize everything.

I came up with all this for myself. Help with advice!!! To everyone who reads my project, I ask you to comment: 1. On the idea itself, 2. On the dishes (what to produce?), 3. On the prices (how much would you eat with me for?). Everyone sells shish kebab for 1,100 rubles/kg. Yesterday my daughter bought one pancake for 100 rubles with cheese. In general, for me, this is beyond limits!!! I planned: Shashlik - 500-600 rubles/kg, Pilaf with meat (REAL, as it should be) a full plate (gluttonous version) - 100 rubles. Solyanka soup (delicious, my recipe) - 30 rubles. What would you take? Please add... I'm waiting for criticism.

The food and drink delivery service is increasingly gaining momentum. Pizza, sushi, rolls - all this can be ordered at any time of the day. Competition is getting tougher, so entrepreneurs have to find new solutions and new products that can be offered to consumers. Now we've reached the barbecue. In almost every major city there are specialized establishments ready to please you with hot barbecue delivered to your home.

Such organizations supply not only ready-made kebab, although this is the main feature of the establishment. Clients are also offered shish kebab - semi-finished product, skewers, charcoal, lighter fluid, collapsible mini-barbecues - everything that will allow them to make a delicious dish on their own. In addition to the meat dish, they offer pita bread and a wide variety of beer, including draft beer. It turns out that the assortment is not small at all, and besides, the kebab itself can also be different (pork, lamb, chicken, turkey fillet, etc.).

How much can you earn?

Average price for ready-made pork kebab in major cities is from 130 rub. per 100 grams (small portion). One order consists of at least 4 servings; beer and other soft drinks are often served with barbecue. From one order they receive about 700 rubles. If you complete at least 10 orders a day, the service will help you about 7,000 rubles. Of this amount, 30% is the cost of ingredients, 20% is wages for chefs and 10% is other expenses (including delivery). It turns out that about 3,000 rubles a day is the profit of the organizer of the business.

What is needed to open a business?

When opening a business to prepare barbecue, you cannot do without a premises organized in accordance with all SES standards (as food production). In the same building you can organize a warehouse for raw materials, an office and a staff room.

It’s even better if you organize a full-fledged kebab shop, and already on its basis - delivery of kebab. It's more the right way building a business, since classic kebab shops are more familiar to our consumers, and they will be happy to visit your establishment (of course, if you organize everything at the highest level). And there you can already advertise your “from and to” delivery.

An important component of the business is good cooks, real masters of the kebab business. Only delicious kebab will be ordered again and again. This means that you need to pay attention to finding professional kebabs special attention. You can start right away with the selection of Caucasian chefs: their ability to cook delicious shish kebab is inherent at the genetic level.

If we are talking about delivery, then it is important to make it high quality and timely. Every major city has courier services, whose services can be used to deliver orders. There are also taxi drivers (including illegal ones) who are willing to make extra money delivering barbecue. At the same time, you cannot do without a personal car - a refrigerator. You will need your own car not only to fulfill some urgent orders, but also to solve a lot of other current affairs.

Advertising services

There are many methods you can use to advertise your service. The most effective advertising can be on the Internet (in large cities) and, first of all, your own website, Yandex Direct and a social group. networks. After all, the Internet is the main source of orders for many similar services (delivery of pizza, rolls and other food). Also, delivering advertising brochures to the entrances of houses in areas of new buildings can have a certain effect. Now it is fashionable to make something like booklets - labels that hang on door handles. This is a great alternative to mailboxes. A person returning home will definitely look at what’s hanging on his doorknob, unlike a mailbox, which they don’t always look into, and even when they see an advertisement, they pass by.

Promotions and discounts are also an important component of the service. On weekdays, when there are not many orders, you can offer a 10% discount on the order amount, give pita bread or a liter of beer as a gift if the order is more than a certain amount (for example, more than 1000 rubles).

Business pitfalls

No matter how attractive the business may seem, you should be aware of some not entirely pleasant aspects in this matter.

The first thing you should pay attention to is the size of the city. It is advisable to open the delivery of barbecue and related products only in large cities with a population of over 500 thousand inhabitants. IN small towns there will be few clients, which will make the business low-income or even unprofitable.

Moreover, one should not have any illusions that the matter will bring big profits. For many establishments, delivery of kebab is just additional service, and not the main source of income. You should understand that you will have to work a lot, diligently advertise the service, and in 6 - 12 months the business will begin to bring in the long-awaited income...

Shish kebab is always a relevant, tasty and popular dish. Prepared from poultry, lamb and beef, pork (for non-Muslim regions), offal (liver, hearts), grilled vegetables or mushrooms are possible. The purchase of this dish can be varied with vegetables, bread, various sauces and drinks.

It is a mistake to say that a kebab shop is seasonal business, because people’s desire to taste this dish will be relevant at all times of the year, so we can confidently say that this business will be profitable and, if well organized, will quickly pay off.

In the proposed business plan, the kebab shop has average bill by 350 rubles per person - the average for catering establishments of this type. The payback period of the project is 8 months, and the break-even point is reached in 4 months.

The format of the establishment is a small roadside cafe located on an important transport route. It is necessary to rent a room of at least 60 m².

The amount of initial investment is 518,000 rubles;

Monthly costs - 387,680 rubles;

Monthly profit - 79,790 rubles;

Payback period - 8 months;

Break-even point - 4 months;

Return on sales - 26%.

2. Description of the business, product or service

Shish kebab is originally a dish of finely chopped lamb, strung on a skewer and baked on charcoal in a grill; In this case, it is possible to use marinade from the simplest spices - salt, black pepper, vinegar, to complex multi-component compositions that require special preparation.

The price of the dish varies from 170 to 350 rubles. Guests also often take salads, extra bread, sauces, drinks, so the average check per person is 350 rubles.

To conduct such activities, a sanitary-epidemiological conclusion) and a permit for placement, which are issued by Rospotrebnadzor after checking the establishment. The validity period of the sanitary-epidemiological certificate can be from 1 to 5 years, depending on the location of the kebab shop and the results of inspections.

All kitchen employees must undergo examination and receive medical records.

The premises for the establishment must be chosen on a busy transport route, for example, at the exit of the city.

Assortment of kebabs:

• Chicken;
• Pork;
• Mutton;
• Lula kebab (lamb and beef);
• Beef pulp;
• Grilled vegetables;
• Salmon.

Opening hours: 11:00 - 02:00.

3. Description of the sales market

The barbecue products are designed for a wide range of consumers, most- men. Considering the location on the transport route, it can be assumed that most of the clients will arrive either by their own car or as a passenger.

Surveys show that, in addition to price, consumers consider the most important qualities products taste and safety: fresh meat, compliance with sanitary standards and cooking technology. They also note the size of the portions, the quality of service, and the atmosphere in the establishment.

In a city with a population of one million, as a rule, there are about a hundred establishments offering barbecue to their guests. There are about thirty places where shish kebab is the main dish. Of these, no more than five to ten are famous in the city and have their own loyal audience.

The establishment will need to compete with similar kebab shops in the area, designed to attract car traffic. Strengths competitors may be brand awareness and audience loyalty. To capture your market share, you will need to create and maintain an impeccable reputation, collect feedback, try to best meet the needs of consumers and give them the best service.

4. Sales and marketing

5. Production plan

6. Organizational structure

Staffing schedule and responsibilities of employees:

• Director: operational and strategic management, marketing, procurement of raw materials
• Kebabs prepare kebabs, salads, sauces
• Kebab maker's assistant carries out the orders of the barbecue man, ensures cleanliness in the kitchen and in the hall

There are bonuses for employees depending on the number of completed orders.

• Search for premises
• Personnel search
• Supply of raw materials for barbecue
• OKVED kebab house

How to open a kebab shop step by step plan

There are several options for opening a kebab shop, depending on the size of the initial investment:

1. Opening a business like a summer cafe, using a temporary structure (tent or pavilion). You can organize this business, for example, on a highway with a large flow of cars (truck drivers) or place a cafe next to a city park. Additionally, the cafe may sell soft drinks and beer. To open similar business about 250 thousand rubles is enough. At the same time, the costs incurred to start a business can be recouped in one season.

2. Organizing a business in rented or own premises. This option has the advantage of increasing the opening season of the establishment and the range of products sold. However, in some cases, the amount of investment may be significantly higher than in the first option.

This guide examines in more detail the first option for opening a kebab shop, as it seems more accessible to many novice entrepreneurs.

How much money do you need to start a kebab business?

To open a business, depending on the planned scale of activity, an investment of 250 thousand rubles will be required. List of costs for opening a kebab shop for the summer season:

1. Purchasing a pavilion or tent. The cost of a 3*5 meter PVC pavilion is about 150 thousand rubles. The pavilion can withstand wind loads of up to 110 m/s.
2. Plastic tables, chairs, barbecue and other equipment - from 60 thousand rubles;
3. Bio toilet - 15 thousand rubles;
4. IP registration, permitting documentation and other costs - 20 thousand rubles.

In total, you will need to invest from 245 thousand rubles. Initial capital for starting a business can be obtained in the following ways:

1. Bank loan, on average at 20% per annum;
2. Participation in state support budding entrepreneurs. For example, in the Ulyanovsk region, you can get a subsidy of up to 300 thousand rubles to start your own business. You can find out more about the terms of support by contacting entrepreneurship support centers that have been established in many municipalities;
3. Finding a financial partner.

Kebab house taxation system

The second important step is business registration. As an organizational and legal form, you can register both individual entrepreneurship (IP) and legal entity(OOO). The best option is to register an individual entrepreneur, since the costs of preparing documents and paying government fees. duties are minimal. The taxation system can be chosen between the simplified tax system or UTII.

Before hiring staff at a kebab shop, do not forget to register with the Pension Fund of Russia ( pension fund) and the Social Insurance Fund as an employer. A must-read article about payment of insurance premiums.

Search for premises

An important step is to find a suitable place to install a temporary room - a tent. There are several here important points, which you should pay attention to:

1. The land is privately owned. Everything is simple here. A lease agreement is concluded with the owner of the land plot for several months, and we work quietly;

2. The land is state owned. To obtain a temporary permit to erect a tent, please contact your local management committee municipal property or in other words KUMI. Now it has become “fashionable” to hold competitions for renting land for business, but in our case there will be no competition, since the lease is temporary. But it will not be possible to install a cafe at your request in any place, since the municipal government has its own plans for placing temporary facilities on specially designated land. In this regard, setting up a kebab shop is similar to placing street trading facilities.

What documents are needed for a kebab shop?

The premises of the future kebab shop must comply with the accepted norms of the SES and it does not matter whether it is a temporary building (tent) or a permanent building. To operate a kebab shop legally It is necessary to connect the water supply, install a refrigerator and have a toilet. Otherwise, there may be problems with regulatory authorities, in particular with Rospotrebnadzor. For a summer cafe, this issue is solved with the help of imported water and the installation of a bio-toilet.

Do you need a permit to open a kebab shop?

In addition, in order to trade kebab in accordance with all SES standards, you must contact the local branch of Rospotrebnadzor for a trade permit. For example, for the Moscow region it is required:

• Sanitary and epidemiological conclusion. Issued by the local branch of Rospotrebnadzor and establishes the compliance of the kebab shop premises with the current sanitary standards required for objects of this type;
• Permission to place. Issued by Rospotrebnadzor after on-site inspection your facility and establishes the possibility of operating a kebab house in this territory in accordance with current legislation.
  

Personnel search

As they write in many guides to opening cafes and other catering establishments, the main thing in such a business is delicious cuisine, or rather the cook. In our case, this question becomes special meaning. After all, in a normal kebab shop, more than half of the revenue, and even more, should come from the kebab, and the rest from beer, snacks, french fries, and salads. If your kebab recipe is to the taste of cafe visitors, then the attendance will not be long in coming. The main personnel primarily include: administrator (often the individual entrepreneur himself), cook, waiter, cashier, security guard. If the cafe is not large, then one person can perform the functions of cashier and waiter. The cook who will prepare the barbecue must understand what he is doing; in other words, he must have experience. A lot depends on this. Cafe workers, namely the cook and cashier-waiter, must have medical records, otherwise they will appear after the first serious fine.

Supply of raw materials for barbecue

Next, let's move on to the issue of raw material supply. Meat for barbecue should be selected, without excess fat and bones (tenderloin). Therefore, the issue of choosing suppliers should not be in last place. It would be a good idea to take care of the assortment of the kebab shop. Of course, the most popular is pork kebab, but the assortment should also include kebab from lamb, chicken, fish, etc. People love having choice and the opportunity to try different foods.

Kebab cooking technology

Before you cook the kebab, you need to marinate it. It is recommended to make marinade for barbecue yourself, rather than purchasing it from a separate manufacturer, otherwise you will lose a significant part of your revenue.

The size and design of the kebab portion is also important, especially if there are competitors nearby. You should not skimp on such additional little things as delicious ketchup, greens, grilled vegetables and onions. By the way, onions can be served marinated in vinegar, which can be cooked for 15 minutes at most. This gives the dish a special taste and stimulates the appetite. The kebab itself should be served juicy, tasty and complete with a normal-sized portion. And even if your prices are a little higher than those of your closest competitors, people will still come to you, because your food tastes better and your service is better.

Additional service for barbecue

Cold beer in a cafe comes in second place in importance after meat dishes. Not large assortment draft beers, in addition to bottled ones, will definitely not be out of place. You can sell nuts, chips, dried fish and more expensive snacks such as spicy chicken wings as beer snacks.

How much can you earn in a kebab business?

An important point is the price of kebab. The price level in the establishment depends on the location of the cafe, the presence of competitors, etc. On average across regions, the price for 100 grams of shish kebab ranges from 90 to 120 rubles. You should stick to this range and not inflate prices.

How much can you earn in this business? It’s difficult to say, but under favorable circumstances and compliance with the basic rules of doing business, the costs incurred to open a business will pay off in the first season of work.

Conditions for a successful start of a kebab business

Highly accessible kebab shop location with low rent;

Good and tasty cuisine, a wide range of related products;

Profitable suppliers, good quality products;

Polite and responsive staff;

Reasonable price level.

What equipment to choose for a kebab shop

First of all, you need to purchase equipment for preparing barbecue: grill and skewers. You will also need a refrigerator, preferably even 2-3. For the hall you need:

• tables and chairs;

• distribution stand.

Depending on the interior, you may need various little things that will make your establishment cozy.

OKVED kebab house

The main OKVED code must be specified as 55.30 - “Activities of restaurants and cafes.”

Shish kebab is a delicious dish that never loses its relevance among visitors to establishments fast food. That's why kebab business is the best solution if you want to open your own business.

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Business Description

A shashlik house is a specialized establishment whose menu is dominated by variations of marinated meat cooked over a fire or grill. Unlike relatively new species catering(fast food and sushi bars), traditional kebab shops continue to be popular among Russian visitors.

The kebab shop serves meat dishes that are more familiar to domestic consumers. Many people associate such food with a pleasant pastime with friends and family. Most people prefer to treat themselves in a public establishment in a pleasant atmosphere rather than waste time and effort on cooking. Moreover, this requires special equipment. Therefore, the idea of ​​​​opening a cafe where the sale of shish kebab will be carried out primarily is best option to start a business.

Services provided

The main thing in a kebab cafe is high-quality and tasty cooked meat. Traditional kebab is made from lamb, but lately Dishes made from chicken, pork and other types of meat are gaining popularity. Also a significant addition to the menu will be: grilled meat, various side dishes from vegetables, salads and desserts. It is advisable to include alcoholic drinks in the list of services, and special attention should be paid to the wine list.

Relevance

Barbecue business - good decision for those who want to have a constant profit. Previously, kebab shops were considered summer business, but over time there are more and more establishments operating all year round. The operating principle of a seasonal cafe is not very different from an establishment that operates permanently. Therefore, you can determine the time frame yourself. It is also important to map out the location of the cafe.

Kebab options

You can open a barbecue business:

1. In the city. If you want to open a full-fledged cafe within the city, you need to choose the right premises. It is desirable that it be located in the central areas of the city, but you can choose the center of the microdistrict. The main thing is that the place is crowded and your kebab shop does not go unnoticed.
2. On the track. It is also important to be visible here. A large highway with several lanes, along which motorists often travel, is best.

The kebab shop on the street is a small tent with a barbecue and a terrace. Such cafes are popular on the roads to attract the attention of people passing by. Another option for an outdoor kebab business could be a cafe on wheels. Mostly, open-type kebab houses are established for the summer.

Closed

A closed kebab house is a room with a counter, furniture for visitors, a kitchen and all the necessary amenities. To open a kebab shop, you need to choose a premises that meets all sanitary standards and rules fire safety. Electricity and water must be provided.

Food delivery business

Over time everything more people order food home. This trend may serve as an idea for opening a takeaway kebab shop. Or you can add home food delivery to the list of services provided.

The video describes in more detail the idea of ​​delivering kebab from the Peasant channel.

Description and analysis of the sales market

So that the kebab shop brings good income, you need to decide:

• expected number of visitors;
• how you can stand out;
• how to promote your establishment and attract customers.

Target Audience

Before opening a cafe, you should determine who is expected to be regular customers in your establishment. If you are targeting people with above-average income, you need to create the appropriate conditions and properly decorate the interior. If the kebab shop will be located near the road, the design of the hall should be cozy, reminiscent of a home environment.

Competitive advantages

The main advantage of the kebab shop is domestic cuisine, that is, dishes familiar to Russian people. And if they are also deliciously prepared and the visitor likes the food, he will definitely return and recommend your kebab shop to friends and acquaintances. It's important to think through pricing policy, focusing on the place where the kebab shop is located.

You can also come up with your own feature that will distinguish your cafe from other establishments. For example, offer an assortment of sauces prepared according to special recipes for meat dishes. Many people like to experiment, so they will want to come back again to taste a new taste of meat seasoning.

Promotion and advertising

When opening a business, it should be promoted in order to acquire visitors and, accordingly, income. Can be distributed on the street flyers, order promotional banners, hold promotions and sweepstakes. Radio advertising can also be good option. It all depends on the amount you have and can spend on promoting your kebab shop.

What do you need to open?

To start your own kebab shop you need:

• collect relevant documents and licenses;
• find premises;
• purchase equipment, products and production equipment;
• gather a working team.

Documents

To open your own business, you first need to register yourself as an entrepreneur. If you are going to open only one cafe, it is better to register as an individual entrepreneur with the OKVED code 55.30 (“Activity of restaurants and cafes”). Next, you should decide on the tax system; it is better to choose the simplified tax system + payment of a single tax (15% of the income/expense difference). You should not delay the registration, otherwise the state will assign OSNO, which is an unprofitable method for an entrepreneur.

Documents needed:

• SES hygiene certificate;
• permission to open a catering establishment in a specific territory;
• licenses for the purchase and trade of certain products, as well as alcohol;
• medical books for staff.

If you plan to transport the meat purchased for dishes yourself, the transport must also have permission from the sanitary-epidemiological station.

Room

You should also choose a room that will meet all the requirements and be located in a public area, attracting potential visitors. To begin with, you can rent a small area and expand over time.

Requirements

When choosing a place to open a kebab shop from scratch, you should consider several rules:

• the premises must comply with fire safety regulations;
• plumbing and electricity must be supplied;
• there must be a special room with amenities for guests (you can purchase a dry toilet);
• It is desirable that the cafe is located in a crowded place (near shopping centers, markets, parks).

Equipment and inventory

Regardless of what kind of kebab shop you are going to open, you will need to buy equipment:

• refrigerators (at least two: for raw meat and ready meals, but three is better);
• meat cutting tables;
• counter for serving food (separates the hall and the kitchen);
• kitchen utensils, dishes, special equipment (barbecue, skewers);
• furniture for the hall (tables, chairs);
• powerful hood.

If your kebab shop will operate all year round, take care of the wardrobe.

Staff

To start a business you need 5 people:

• barbecue maker or cook;
• waiter;
• administrator;
• bartender;
• cleaner (cleaner).

Each employee must have a health certificate.

Step by step instructions

Before you start opening a kebab shop, you need to decide where to start. Having step by step business plan, you will save your time as much as possible.

1. Collection of documents. Registration necessary licenses It takes quite a lot of time, so it’s better to do the paperwork first.
2. Search for premises. Finding the right room for you is not so easy. You must take into account its location, the presence of electricity, gas and water supply, as well as your financial capabilities.
3. Purchase of equipment.
4. Search for suppliers of meat, products and industrial raw materials. You can negotiate with farmers at the market or in butcher shop. Meat must have special certificates. The supplier is also obliged to inform you where the raw materials are delivered from.
5. Personnel selection.
6. Decorating the premises “for yourself”. At the very end, you need to decorate the interior of your establishment, arrange the furniture, and pay attention to table setting. Each table should have a set of seasonings (salt, pepper), napkins and toothpicks.

Financial plan

Before opening a kebab shop, you should decide on cost estimates. To begin with, an amount in the range of 1,000,000-1,500,000 rubles will be enough. You can divide expenses into one-time expenses or into initial and permanent ones.

Primary investments (example):

• purchase of equipment and utensils - 160 thousand rubles;
• furniture, uniforms for staff, packaging materials (with you) - 200 thousand rubles;
• cosmetic repairs and decoration of the premises - 250-300 thousand rubles;
• registration: individual entrepreneur - 800 rubles, LLC - 4,000 rubles;
• san. documents for staff - 600 rubles. and higher per person.

Regular investments

Planning your monthly expenses includes the following items:

• room fee and public utilities— 50 thousand rubles;
• staff salary (for 5 people) - 100 thousand rubles;
• purchase of raw meat and other goods - 70 thousand rubles.

Opening dates

How quickly the kebab shop starts working depends on you. But if you consider that collecting documents takes more than two months, then if there is initial capital The minimum period for opening a cafe is 3-4 months.

Risks and payback

In order to reach a net profit as soon as possible, you need to compare the pros and cons of the business and calculate possible expenses and income. How quickly your kebab shop will pay for itself depends on the work schedule and the number of dishes offered. According to experts, the kebab business pays off within 1.5-2 years with a turnover of 12,000,000 rubles. One cook can prepare 170 servings of shish kebab per work shift at a cost of 150 rubles per piece. About 25,500 rubles come out per day. And in a month you can get 765,000 rubles. If you subtract monthly costs, net income is approximately RUB 500,000.

Thus, the profitability of a barbecue business is estimated at 20%.