When a girl decides to start her own business, she is often faced with the fact that it is difficult for her to make a choice in favor of one business or another. When the choice is made, the business very often turns out to be too expensive or difficult to implement.
However, there are a number of opportunities that are available mainly to beautiful ladies, are easy to implement and provide a good income. Among them is a manicure business at home. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and you can literally organize it at home. If you are interested in this idea, now we will tell you how to start a manicure business.
Analysis
Before opening a nail salon at home, you need to calculate the pros and cons. And decide what you need to open a manicure salon and.
Let's start with the positive:
- Popular with men and women;
- Opportunity to develop creativity;
- Availability and ease of implementation;
- Profitability.
The disadvantages of this business are also obvious:
- Huge competition;
- The need for special education: at least courses;
- The problem of competition can be solved either through quality, or through interesting offers and discounts.
Business plan
Even if you plan to work from home, it is simply necessary to draw up a business plan for a manicure salon with calculations. This way, you can allocate the funds you have in the wisest way. Proper distribution of finances is very important, because if you do not plan to take out large loans or sell an apartment, then it is unlikely that you have a very large budget.In addition, a business plan for a manicure salon is needed so as not to miss a single detail. You should start by registering your business. Some craftswomen work from home without registering. Most often, before this they worked in a salon, and now they host former clients and women/men who came as acquaintances.
If you still want to collect all the necessary documents, you will need to obtain a certificate of private entrepreneurship and a certificate of completion of the relevant courses. It will be good if you also have the necessary permits and a medical record. Not for reporting purposes, but simply to increase customer confidence in you.
The premises are the most important point of the business plan, but you won’t need to write it down since you are working from your home.
Equipment
Equipment for a manicure salon is not very numerous and expensive.
First of all, you need furniture:
- Table for direct manicure;
- Two manicure chairs - for you and the client;
- An armchair and a coffee table - for guests waiting in line;
- Cabinet or shelves - two storage areas for varnishes, removers, lamps and other equipment.
Then, you should have all the necessary tools:
- Manicure set;
- Sterilizer;
- Ultraviolet lamp for quick drying of gel polish coating;
- Fraser;
- Special brushes for nail designs and French manicure;
- Acrylic, gel polishes, ordinary polishes of different colors, bases, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
- Tips, false nails, nail stickers, etc.;
- Baths.
It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Tip: last season's collections or lines that are almost sold out have the biggest discounts.
Don't save money. A half-dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the tools, in general, must be crystal clear: the introduction of unpleasant diseases has not been canceled.
Staff
It is clear that in a home salon you act as a master. Appearance and behavior must be appropriate so that the client does not doubt for a second: this specialist is a true professional.
To begin with, your appearance and especially your nails should be very well-groomed. This serves as an additional advertisement for the services, since you most likely do the manicure yourself. If you have at least one (or better yet several) courses behind you and a couple of certificates on the wall, this will also raise the prestige of a manicurist. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, it is you who will have to come up with it and execute it so that the girl is satisfied.
Administrator
In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.
It's good if this person is your relative whom you can trust. This will save you several thousand rubles a month. An administrator is, first of all, a responsible, attentive, and careful person. He must be familiar with a computer, be able to work on the Internet, enter clients into a database, know all the necessary information and be able to answer questions.
Advertising
It makes sense to launch advertising when everything is ready to receive visitors. Make yourself a website and groups on social networks, create a page on Instagram. The main thing that should be on all these pages is a portfolio and a price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.
Establish partnerships with other artisans or stores. If advertising of their services is displayed on the website and pages of your manicure salon, they will respond with mutual advertising. It has recently become very popular to offer your services almost free of charge in order to build a portfolio.
The female client pays only for consumables, receives a free manicure, and you receive a photo for presentation and advertising. This always works flawlessly and soon a line of this girl’s friends will line up for you. If the manicure is good, of course. A very interesting type of collaboration is with photographers.
If your name appears under a photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself business cards, give yourself a link on special forums. In principle, you can even write reviews for yourself (or entrust this to copywriters). Just be careful.
- Follow trends in the fashion world. You must have a few options in store from the latest trends that you can offer to your client. If you can say, “This is the manicure Angelina Jolie wore on the red carpet last week,” then even the most expensive design will be approved unconditionally;
- Always keep a map of polishes and a couple of glossy publications or photos with examples on your coffee table. Let your guests look through them while they wait in line;
- Before opening a nail salon at home, work in a salon. Experience in the beauty industry is always highly valued;
- Create a system of bonuses and incentives.
- Provide additional services, for example, you can offer clients, in addition to manicures, also haircuts.
A home beauty salon is a profitable business, if only because you don’t have to share the proceeds with anyone. It’s easy to organize such a thing, and it’s a pleasure to do it. Competition can ruin your business only if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others
In this material:
Most people try to find business ideas that do not require large expenses, one of them is nail services. How to open a manicure salon, what is needed for this, what subtleties do you need to know to run it successfully? The services of cosmetologists, hairdressers and manicurists are among the most in demand. A beautiful hairstyle and clothes are only part of the ideal image; you cannot make a good impression with unkempt, dirty nails. Recently, men have also been visiting beauty salons, which has contributed to an increase in demand for these services.
Choosing a room for a nail salon
Before opening a nail studio, you need to decide on the premises. Its size depends on how many seats the cabinet will be designed for. If one master will work in your salon, a room of 10 sq.m. will be enough. It is very important in which area your manicure business will develop. The ideal option is to rent a workplace in a large beauty salon. However, finding such premises can be difficult, since prestigious salons usually have their own employees. If you have sufficient experience in the field of manicure and pedicure, you can try offering a beauty salon to rent out a small space.
E 
It would be more economically feasible to open a nail salon in a small pavilion in a shopping or office center. This is an ideal option regarding rental costs. It is unprofitable to rent a separate apartment on the ground floor of a residential building for a manicure business: the rent will be too high, and a large area of the premises will remain unclaimed. The cost of renting an office will depend on its size and location.
The rented premises need to be renovated, so before you open a manicure salon, you should decide whether you have enough funds for this. The absence of the need for repairs is another advantage of premises located in shopping centers. The office should look neat and clean. It is not necessary to create an ultra-modern interior; it is enough to cover the walls and floor, as well as purchase the necessary furniture.
When planning to start a manicure business, you should take care of timely registration with government agencies. You can register your business as an individual entrepreneur or LLC. In order to open a manicure salon, you do not need to obtain a license. However, you will need to know and comply with all sanitary standards related to establishments providing manicure and pedicure services.
If you rent a separate room, the methods of its operation should be agreed upon with the fire inspectorate. All permitting documentation, of course, should be obtained before starting work. Do not forget about the correct execution of the contract with the owner of the premises.
Every technician in a nail salon must have a health certificate. Don’t forget to set up a stand with registration certificates and a book of complaints. As for the taxation system, the nail business involves the use of UTII. When registering an enterprise with the tax office, you must submit an application to apply the simplified tax system.
The amount of taxes paid will remain unchanged; it will depend on the number of craftsmen, including the owner of the company. The basic income level is 7,500 rubles. per person. Each region has its own coefficients for accurate tax calculation.
Choosing equipment for a manicure salon
Each master in a nail salon must have his own workplace. First of all, this is a manicure table; to purchase it you will need at least 5 thousand rubles. It is best to buy a ready-made workplace, equipped with shelves for cosmetics, a hood and a lamp. Such a table will cost 25-50 thousand rubles. A chair for a master and a client will cost 6 thousand rubles. When planning to open a nail salon, you need to buy a high-quality set of tools, it costs at least 3 thousand rubles. You will also need a sterilizer, a cabinet and shelves for tools.
Workplaces should be comfortable, furniture should be resistant to regular sanitization. The chair does not have to be expensive, the most important thing is that it is comfortable. The manicure procedure is lengthy, so both the master and the client should be in a state of comfort during this time. You will also need lamps to dry the coating on your nails.
We evaluate business profitability
Before you start a nail business, you should determine what costs you expect. The cost of renting a room depends on its size and location: it ranges from 500 to 1,500 rubles. per sq.m. Repairs will require from 50 to 100 thousand rubles. You will spend 30 thousand rubles on equipment for one workplace, and 15 thousand rubles on the purchase of consumables. The profitability of a salon depends on the qualifications of the craftsmen working in it. If you provide services yourself, having sufficient experience in this field, you will be able to earn at least 50 thousand rubles.
You can increase the profitability of a business by adding additional jobs and hiring craftsmen. Nail salon workers are paid on a piece-rate basis, which is about half the cost of the service. It should be remembered that clients go to a specific master, and not to a specific establishment, so the key to the success of your business will be the highly qualified master and his friendly communication with clients.
If you are planning to start your own business, you may be interested in the self-employment program, according to which a beginning entrepreneur can receive a government subsidy to open a manicure salon.
Create your own website, a group on a social network, hold all kinds of promotions and competitions. Advertisements can be placed in public places, entrances of residential buildings, etc., order an SMS newsletter, a colorful banner, or send out invitations on a social network.
Order a business plan
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How to open a nail salon from scratch, what format to prefer and will this business be profitable? Such questions are of interest to every entrepreneur who has decided to carve out a niche in the beauty industry. To answer them, you need to figure out how much the business is in demand, what services are in greatest demand, and find out the specifics of opening and running it.
An entrepreneur, even at the planning stage, must find out how cost-effective and profitable the project will be. It should be noted that a nail salon is one of the most highly profitable activities, since even with a decrease in personal income, people do not stop taking care of and caring for themselves. The average profitability of a nail salon is 35%.
The level of income that the salon will generate depends on the chosen format. You can open:
- Salon at home. Its advantage is that there is no need to rent premises, since the master travels to his clients or receives them at home. But this is acceptable for masters who already have their own client base.
- Neil bar. Such a salon consists of a small counter behind which there are specialists and several chairs for clients. It is best to locate a mini-studio in shopping centers - there are quite a large number of potential clients there. This format is the least expensive.
- Separate office. To open a salon of this type, you will need to rent a separate room. The advantages of the office are the ability to provide clients with a wider range of services and the sale of body care products.
- Nail design studio. It is an analogue of a beauty salon, but provides exclusively manicure services.
- Full salon. In it, the client can receive a whole range of services - the client can get his hair done, attend a spa treatment, and so on.
What does it take to open a nail salon?
Before solving organizational and legal issues, you should find out how in demand this business is and whether the salon will be competitive. Most women prefer to get their nails done in a salon, so there are no problems with clients, but the level of competition in this business is very high. To win the trust of clients, you will need to hire craftsmen who perform quality work, and this should be done at the stage of registering a business.
A nail salon is a business, the opening and running of which is fraught with certain difficulties and requires the investment of considerable funds. In order for the enterprise not to become unprofitable, but to generate steadily increasing income, it is necessary to draw up a detailed and competent business plan, which will reflect the amounts of initial and current investments, the level of expected income, calculate risks and describe ways to obtain additional profit.
Business plan
The business plan for a beauty salon should describe in as much detail as possible each step of registration, opening and running of activities, in particular:
- Studying the state of the services market - how in demand the business is, how strong is the competition.
- Assessing your own capabilities, choosing a salon format - having decided on this, you can calculate the size of the required investment.
- Registration of the salon with government agencies and obtaining documentation permitting activities.
- Drawing up marketing and financial plans.
- Risk assessment - here the reasons that may affect the decrease in income and options for dealing with them are indicated.
Step by step instructions
To open a nail salon on your own, you need to register with the tax office as an individual entrepreneur or obtain the status of a legal entity (LLC) and decide on the taxation system. After receiving the documents, you should decide on a place for the salon and obtain permits from the fire inspectorate and Rospotrebnadzor.
Selection of premises
Depending on the format, a nail salon can be located:
- in the apartment or house of a craftsman - this option is suitable for craftsmen working independently;
- in shopping centers - this is true for small “islands” that are very popular;
- in a beauty salon - here you can open your own office by renting space;
- in a separate building - here it is advisable to open a salon with a wide range of services.
When choosing a premises, you should take into account the requirements that state inspectors impose on it - each employee must have at least 6 square meters of space and the premises must be equipped with communications. The premises also need to be renovated - the design of the salon should attract customers, so you shouldn’t waste money on decoration.
Equipment and materials
Particular attention should be paid to the choice of furniture - it must match the design of the room, be comfortable and practical. In addition, it must be made of materials that can be sanitized. For furniture you will need:
- Comfortable chairs and sofas for craftsmen and clients.
- Safe for storing funds and documentation.
- Rack.
- Desks - one for each employee.
- Hangers or wardrobe.
- TV for customers waiting in line.
It is also necessary to purchase a minimum set of equipment - a manicure set, a Fraser, baths, brushes, a UV lamp, a sterilizer, a paraffin heater. If finances allow, the range of equipment can be expanded at your discretion. You will also need to purchase materials - various types of varnishes, removers, caring cosmetics, acrylic/gel, consumables (towels, napkins, gloves, etc.).
Recruitment
If the entrepreneur himself is not a manicurist, he will need to hire workers. When selecting candidates, you should pay attention to those applicants who have significant work experience and have received awards in this field for winning competitions. You should not hire workers who smoke - often clients refuse services if the technician has an unpleasant odor. As a rule, employees receive 50% of the money they earn, and the other half of the money remains with the businessman. To save money, an entrepreneur can perform the duties of a cleaner, accountant, or administrator himself.
You can find employees through a recruitment agency by posting advertisements on thematic resources and on social networks. You can also simply “lure” an employee from another nail salon, providing him with more favorable working conditions and high wages.
Marketing
- distribute and place leaflets in mailboxes;
- place advertisements in the media;
- create salon groups on popular social networks;
- place an attractive sign above the entrance;
- create a beautifully designed website for the salon.
An excellent way of PR is to hold various sweepstakes and promotions. For regular customers, it is worth developing a system of discounts and other loyalty programs. Working professionals can also do good advertising for a salon by taking part in manicure competitions and winning them. In the first months of operation, the advertising campaign should be as active as possible. In the future, when the salon develops a reputation, the main source of advertising will be word of mouth - clients themselves will tell their friends about the nail salon.
The average cost of opening a nail salon consists of the initial and monthly investments. Initial expenses include:
- Documentation of activities - from 5,000 rubles;
- rental and renovation of premises - from 100,000;
- purchase of equipment and materials - from 150,000;
- advertising - from 25,000.
Current expenses consist of:
- monthly rent - individually, depending on the region;
- payment of tax deductions and utility bills - from 10,000;
- wage payments - at least 15,000 for each master;
- advertising fees - from 5,000;
- purchase of additional equipment and materials - from 15,000.
Accordingly, the average cost of opening a salon is 310,000 rubles, to this amount it is necessary to add employee salaries and rent. A month, a nail salon brings its owner a profit of 200,000 rubles or more, of which at least 60,000 is net profit.
A nail salon is a profitable and fairly stable type of business that does not require large financial investments at the initial stage. In order for it to generate steadily growing income, it is necessary to provide clients with exceptionally high-quality services, hire responsible and experienced workers, and monitor compliance with sanitary and hygienic standards.
The fair half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable area in this market segment is the provision of manicure services. It is very important for both a novice entrepreneur and an experienced businessman to draw up a clear and competent business plan for a nail salon with calculations and conduct an analysis of the market and competition in order to have an objective idea of the future enterprise that will generate a stable income.
Market analysis
The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among clients and take the lion's share of profits. Here it is important to study in detail all the pros and cons of the most advanced salons. And try to make sure that your enterprise has a distinctive feature and can somehow stand out from the rest.
Analyze the location of the salons. An important point is the price category of the services provided. There is no point in having a business class manicure salon in a residential area, because... purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to shopping centers, which are a gathering place for a large mass of people, mostly women.
As numerous sociological surveys show, there is a great demand for these services among the unemployed female half of the population (this includes housewives and young mothers on maternity leave, but who prefer to look good). But going to the other end of the city to paint and process your nails with a small child is quite problematic, but going to the nearest salon, located in a local shopping center, is quite convenient.
If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.
And you can attract both. Main - conduct a complete market analysis andchoose the right place.
Project goals and objectives
Project goals:
- creating a client base,
- obtaining net profit in the desired amount (depending on the desires of a particular entrepreneur).
Project objectives:
- organization of jobs for a certain number of specialists,
- increasing profits due to the introduction of additional services,
- attracting new customers through innovations and an active advertising policy.
Have you decided to open a nail salon? What do you need for this?
To open a nail salon you will need:
- registration with the tax authorities of you as;
- obtaining permission from the SES and fire service. It is necessary to take care in advance to ensure full compliance with all fire safety norms and standards, as well as sanitary hygiene rules. SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, design, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services” will help you. All personnel must have health certificates;
- obtaining a standard license to provide services of this type;
- registration with the tax office;
- print for your salon.
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The nuances of choosing a room for a salon
- As noted earlier, it is advisable to choose places where there are large concentrations of people, mainly women. Namely: shopping centers, places near offices, central streets.
- Buying or renting premises depends on your desire and financial capabilities. Of course, renting premises for a nail salon in the city center will not be cheap, as will purchasing premises. However, there is no need to rush into purchasing. Within a few months of entrepreneurial activity, you will be able to understand how profitable the business is in a given location. And only after winning a certain client base that will generate a stable income, you can think about buying out the premises for further expansion.
- Don't forget about a small household. a room in the salon where equipment and work uniforms for staff will be stored.
- In addition, it is advisable to allocate a small room for employees to relax, where they can eat.
- Do not forget that, according to the rules of SanPiN, at least 6 m2 is allocated per master.
The cost of renting non-residential premises, for example, in Moscow in 2017 ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million on annual rent . rub. Whereas buying a premises will cost you several tens, or even hundreds of millions.
Equipment, materials
The purchase of equipment and materials should be taken seriously. The equipment must be of high quality and modern. Don't go for cheap. Match it to your salon interior. Now this can be done very easily.
There are various models available on the modern market that can be selected not only by size, but also by color:
- manicure tables costing from 3 to 15 thousand rubles,
- drying lamps - from 3 to 6.5 thousand rubles,
- manicure machines, wax melters - from 2 to 20 thousand rubles,
- stands and pads - from 500 rub. and above,
- sterilizers and accessories - from 500 rubles. up to 5 thousand,
- chairs for the master - from 2 to 8 thousand rubles,
- towels - from 50 rub.,
- the working material itself (nail polishes, remover, brushes, etc.) - from 50 rubles. and higher.
Buy all equipment only from trusted places with a certificate.
Recruitment
Almost half of the success of your business depends on personnel selection. Take this very seriously, with a great deal of responsibility.
The master must meet several criteria:
- have a good education in his specialty, it would be nice if he also had a medical education;
- It is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualifications. All these trophies can be placed in the lobby of your salon to increase your reputation;
- be polite and competent;
- Appearance plays a significant role when working with people. It is unlikely that an unkempt master will inspire confidence.
In addition to the craftsmen, you should also think about the service personnel. Administrator, greeting clients, taking calls and requests, cleaning lady. Whether you need an accountant - decide for yourself, based on your requirements, number of staff, monthly profit.
Do you have a talent as a hairdresser? Start your business in this direction! Nuances and recommendations for running a business in the hairdressing industry:
Nail salon services
In addition to the main services, you can specialize in a number of others. Pedicure, solarium, hairdresser, makeup artist, cosmetologist.
The highlight of your salon can be a children's room. After all, a considerable part of the clients are young mothers who would gladly visit the salon more often if they had the opportunity to leave their child with someone. Therefore, consider dedicating a small area for children's leisure time. For example, a dry pool could be an excellent solution. And the child is busy, and the mother is happy.
For a solarium, which is in demand all year round, you can purchase special equipment. Well, take care of a coffee machine and a terminal for paying for cellular services. All these not particularly costly measures will help significantly improve the status of the salon.
Promotion of manicure business
So, we've figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for clients. Here advertising, a well-known engine of progress, will come to your aid. Advertising for a nail salon can be different. Newspapers, radio or television, leaflets, banners, business cards. It all depends on your imagination and creativity.
Think in advance about creating your own website on the Internet. Bright, beautiful, laconic - it will definitely attract the public.
Financial part
How much does it cost to open a nail salon?
Profit and payback
The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services worth approximately 5,000 rubles. In total, 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net profit minus rent, utilities, staff wages, purchase of necessary materials will amount to 100-150 thousand rubles.
With such amounts, the payback period for the salon will be approximately 10 - 12 months. At the initial stages, this profit will be enough, but with an increase in the range of services provided, proper advertising and attracting a large client base, revenue will grow.
Resume
During the implementation of the nail salon business plan, a premises of a certain area (at least 30 m2) will be used. Form of ownership - individual entrepreneur. According to preliminary calculations, opening a manicure salon will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main room, utility room. premises and rooms for employees.
The main client base, according to our business plan for a manicure studio, will be middle-income females (office workers, residents of nearby houses, etc.).
Now you know how to open a nail salon with the prospect of a successful business.
Are you looking for a ready-made business plan for a nail salon with calculations? Then have you come to the right place? But first, a short introduction.
Is there a strict division of business into men's and women's? This question cannot be answered unequivocally - after all, for example, representatives of both sexes can open a grocery store with equal success. But there are also purely male activities - organizing a car service or car wash (a woman is unlikely to do this), and exclusively female activities - opening a beauty salon or a developmental children's center.
By the way, the beauty salon is the most popular destination among businesswomen today. Independence, a stable income, a lot of free time - every woman dreams of this. But. Unfortunately, not everyone can make their dreams come true. After all, organizing such an institution will cost several million rubles. Does this mean that the path to this business is closed for those who now earn up to 40-50 thousand rubles a month? Not at all. After all, visiting a beauty salon today is an expensive pleasure for ladies, so many try to tidy up their appearance where such services are provided cheaper.
What if you take the services provided by a beauty salon, choose one or more of them, and open your own highly specialized center, where you can be your own boss and worker? For example, a nail salon. The time has come to realize your fantasies - below you will find a standard business plan for a nail salon with calculations, by adjusting which you can implement this project and achieve success.
Resume
This project is a business plan for a nail salon with a payback period of 3 to 6 months.
Project goals:
- creating a highly profitable enterprise;
- organization of obtaining a stable profit;
- satisfying the consumer market for the provision of nail care services.
Project funding source: own funds or bank loan
Form of doing business: IP
Total cost of the project: 200 - 400 thousand rubles (subject to rental premises)
Payback period: 3-6 months
Interest rate included in calculations: 25 %
The total interest payments will be: 12.5 - 50 thousand rubles
The investor's income will be: 12.5 - 50 thousand rubles
Payments of loan funds and interest on the loan will begin from the first month of project implementation.
Main stages of the project implementation
The start of the project implementation is immediately after the acceptance of the business plan by the Customer, or after receipt of loan funds.
The main stages of the implementation of this project, the conditions and deadlines for their implementation are presented in Table No. 1:
| Stage name | Condition to be fulfilled | Due date |
|---|---|---|
| Conclusion of an investment agreement | 1 month | |
| Receiving credit funds | availability of a package of necessary documents | 1 month |
| Business registration, preparation of necessary documents | availability of a package of necessary documents | 1 month |
| Selection of premises | 1 month | |
| Construction or finishing | getting a loan | 1 month |
| Purchase and installation of necessary equipment | getting a loan | 1 month |
| Hiring staff | 1 month | |
| Implementation of marketing policy | 3 - 6 months + throughout the entire period of work |
General characteristics of the project (description of the company and services provided)
Almost every woman, regardless of her age, strives to look, if not beautiful, then at least well-groomed. Let's think about what are the main criteria that determine a woman's well-groomed appearance?
- hair – cutting, styling, cleanliness;
- facial makeup – eyes, clean skin, lips;
- figure – slim, fit, energetic;
- hands – manicure, skin elasticity.
The negative impact of external factors is reflected in all of the above parameters, but the hands suffer the most. Cracked, flabby skin, broken nails with a “mourning” border at the edges, peeling varnish or lack thereof – all this indicates that a woman has stopped taking care of herself, and will definitely “scare off” male representatives. But when “beautifying” a woman pursues three main goals:
- being liked by men (and all without exception) is inherent at the genetic level;
- surpassing other women is an exclusively female psychology;
- liking myself is a kind of “consolation prize”, like, I know that I look good!
Remember these factors - they will be useful to you in developing a marketing strategy to attract customers.
There is some opinion that due to the crisis that began in 2014, beauty salons have lost some of their clients. Is this really true? Unlikely. This does not mean that women have stopped taking care of themselves. It’s just that, most likely, many of them moved to a “different price category,” that is, they began to use the services of either salons offering services at a cheaper price, or they abandoned comprehensive care and began to turn to specialized centers - a separate manicure, a separate hair salon, and makeup Many people apply it themselves.
This is why nail salons are now beginning to take clients away from beauty salons, which prefer that clients order comprehensive care. By the way, according to statistics, from 5 to 10% of visitors in large cities who want to have well-groomed nails are men.
Range of nail salon services
What types of nail care are most in demand among women today?
- firstly, these are all types of manicure - classic, medical, European, American, Brazilian, French, Japanese, Spanish, SPA, hardware, hot, etc.;
- nail extensions in a variety of ways - tips (overlays), on forms, gel, acrylic, etc.;
- coating with varnish and gel polish (or shellac);
- care for nail cuticles and hand skin - circumcision, paraffin therapy, fish peeling, advice on the use of care products, etc.
Average prices for services in a nail salon (for Moscow) are shown in Table No. 2:
| Type of service | Cost, rub |
|---|---|
| classic manicure (edged, without coating) | 500 |
| European manicure (without coating) | 400 |
| paraffin therapy | 400 |
| men's manicure | 600 |
| polishing nails | 300 |
| removing nail thickness | 50 |
| Shellac coating (plain) | 1000 |
| design Shellac French | 1500 |
| nail polish extensions | 1800 |
| art design | 150 (one nail) |
| SPA manicure (hand skin treatment) | 350 |
A parallel direction in the business could be the sale of cosmetic products for hand and nail care, tools for self-care of nails, etc. In addition, with the development of technologies that make it possible to equip so-called mini-salons, many provide services, for example, nail printing, or other similar ones, at home - either at their place or at the client’s. In the capital, for example, mobile beauty salons () have now become popular - for extremely busy women.
Potential nail salon visitors
As noted above, all women, without exception, strive to look good. Another question is that not everyone can afford even the cheapest cosmetic procedures, preferring to do it at home. Therefore, you still have to determine the target audience of your salon.
Who will be your main clients?
- the first age category is young girls from 17 to 22 years old - students at universities, “girlfriends” of rich guys, etc., who prefer something bright, catchy, that makes them stand out from other girls. Due to their youth, hand skin care is rarely ordered.
- women aged 23 to 30 years, working. They prefer a strict business style, classic manicure, and occasional skin care.
- women from 30 to 38 years old. Such visitors prefer “calm” tones; there is usually a large influx before the holidays; approximately every third person orders hand skin care.
- women from 38+. They prefer comprehensive care for hands and nails.
- men from 18 to 50 years old. The appearance of males in a nail salon in a small town is unlikely. In large cities, these are either wealthy people or people of non-traditional sexual orientation. Preferences: comprehensive hand care.
The registration procedure will be carried out either by telephone or when the client appears in person at the nail salon - in any case, competent advertising of the establishment is necessary. When registering visitors, it is necessary to take into account the nuances that some of them may not come or be late at the appointed time. Such moments and types of compensation for them must be discussed with clients, and the rules for rescheduling or canceling a session must be posted on the client information stand in the salon.
Salon status
Despite the fact that both elite manicure salons and salons for visitors with an average income level provide mostly similar types of services, their prices differ by an order of magnitude. Pricing is mainly influenced by the following factors:
- salon location;
- finishing and external design;
- availability of personnel with different levels of training and skill;
- the difference in hand care equipment (it is this factor, and not the professionalism of the masters, that has recently been the main advantage and difference between categories of nail salons).
This project involves the organization of a nail salon for visitors with an average level of income - these are the ones who make up the largest volume of visitors in medium-sized (with a population of up to 500 thousand people) and small (up to 100 thousand people) cities.
Market analysis
According to experts in this field, the market for manicure services is currently no more than half full, and the greatest competition occurs in the “premium” and “elite” classes. This fact greatly facilitates entry into the manicure services market for entrepreneurs targeting clients with average incomes.
But even despite the fact that there are no serious players in this service market yet, there is a persistent tendency to increase the number of nail salons - a promising business rarely remains without the close attention of others.
Marketing plan
As tools for attracting customers to your establishment, you can use a “standard” set consisting of:
- creating a creative, memorable name and a bright, attractive sign;
- distribution of leaflets and advertising booklets;
- distributing business cards to clients;
- introduction of a discount system;
- periodic promotions and discounts;
- creating your own website and groups on social networks;
An undoubted advantage will be the initial reduction in prices for services in comparison with competing establishments. After increasing the flow of visitors and creating your own base of regular customers, you can gradually increase the cost of services. But it is very important to do this smoothly and motivatedly so as not to lose guests.
Production plan
The main asset required to organize a nail salon is the premises. The location is of great importance for client traffic, so there is no need to argue about the price of a suitable area, otherwise they will simply find a more accommodating tenant.
Important factors to consider when selecting premises are:
- first floor;
- first line of houses;
- convenient access;
- availability of parking;
- availability of cold and hot water supply, toilet, and heating.
The status of a salon for people with an average income allows it to be more flexible in determining its location than a premium class salon - a residential area or a business center has its own advantages and disadvantages for a manicure salon, which, in principle, balance each other out.
The ideal room option for this project is a 2- or 3-room apartment on the 1st floor of an apartment building.
You will also need appropriate manicure equipment. Based on the experience of successfully operating salons, purchasing all the necessary tools and organizing one manicure station will cost 30-45 thousand rubles.
Organizational plan
Working hours
When drawing up a work schedule, it is necessary to take into account the time allocated for each procedure. On average it takes from 30 minutes to 1.5 hours. If you plan to work alone, this means that the manicurist is able to serve 5 to 12 people per day during an 8-hour working day (taking into account a lunch break, a short rest, and recovery from natural needs).
If you plan to hire 1-2 employees, the number of possible clients will increase accordingly. We also cannot refuse the option in which one or two equipped workplaces for manicurists will be rented to those who have work experience, but do not have the opportunity or desire to open their own salon.
Taking into account that during weekdays the majority of potential clients are at work, and have the opportunity to visit the nail salon only on weekends and after 5 pm, it would be advisable to make any days of rest for yourself during the week, and start the working day after 12 pm and finish at 20-21 hours.
Staff
In fact, almost all masters undergo the same training. The difference is that some studied better, some worse, some had more experience, others less. Some completed an internship in an elite salon, others took this job out of despair.
Although, with the search for personnel, if there are intentions to hire one, there will be no problems - the number of manicurists today is such that it is quite possible to arrange a selection on a competitive basis. However, it is strongly recommended that you work independently for the first few months (for which you take appropriate training courses), or with one employee.
Financial section
The forecast for the volume of services provided to the population and the expected revenue from their sales for the billing period is presented in Table No. 3:
Assessment of possible risks
All possible risks when doing business can be divided into two categories: external and internal. The first include:
- increased competition;
- deterioration of the economic situation in the country;
- tax increases and changes in legislation.
To internal:
- incorrect work of the staff (rudeness to customers, incompetence, lack of experience);
- increase in rent for premises.
Conclusion
Based on the analysis of the project, we can confidently say that this business idea is currently very promising, has an average degree of risk during implementation, which can be minimized with appropriate control over the work of personnel and legally competent execution of the lease agreement. It is recommended that the proposed business plan be accepted for execution.
(votes: 3, average: 4.67 out of 5)
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