Open dental office can anyone who has a desire to work in this field and has considerable starting capital. To launch a project, you will need to go through a lengthy procedure of registration and obtaining necessary licenses and permissions.
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Is special education important?
A person who decides to open a private dental office in Russia may not have a dental education. Practice shows that a dentist who has organized his own specialized mini-clinic does not have time either to manage it efficiently or to receive patients. Therefore, it is better when these functions are performed by two different people, each of whom is a professional in their field.
A dentist undoubtedly has the right to open his own office, but then it would be better to entrust its management to a hired manager. In this case, organizational issues will not distract him from the main professional activity. An alternative scenario would be to hire additional dentists. In such a situation, personal reception of patients can be reduced to a minimum or not carried out at all.
Business relevance
The relevance of the dental business is due to the following:
- High demand for dental services among the population. Since everyone has teeth, the vast majority of people are forced to regularly seek the services of a dentist. According to statistics, 97 percent of the Russian population suffers from diseases of the hard tissues of teeth. The average person visits the dentist twice a year, even when nothing hurts. In such a situation, the dentist can detect the disease at an early stage and prevent its development.
- High business profitability. Average check in a provincial city it is three to four thousand rubles, and in the capital it is seven to eight. Standard appointment time is 30 minutes. An office with a good reputation records clients two to four weeks in advance.
- The ability to provide a wide range of services using various technologies and materials, which distinguishes dental offices from each other.
Options for organizing a dental business
An entrepreneur can open a dental office or clinic.
Dental office
The organization of a small office provides for moderate capital investments, since one or two workstations are usually equipped to accommodate several patients at the same time.
Most often, people turn to such institutions to receive standard dental services:
- consulting;
- basic dental treatment;
- teeth whitening;
- removal of tartar.
You can start a business by organizing a dental office. Having earned money from it, they can be invested in the development of the business and gradually expand it to the format of a private dental hospital.
Dental clinic
Compared to a small office, organizing a clinic will require significant financial investments. Since the range of services provided is usually very wide, you will need to equip several workplaces, purchase expensive equipment and hire staff. The opportunity to receive diverse services attracts a large number of clients. Private clinics often have contracts with insurance companies, which, in turn, send people to provide them with various types of services.
Range of basic services of the dental clinic:
- consultation and diagnosis;
- various therapeutic services (including treatment of moderate, deep and complicated caries);
- surgical dental operations (including tooth extraction, cysts);
- dental cosmetology (including plaque and tartar removal, whitening, installation of braces, bite correction);
- dental prosthetics;
- implantology;
- pediatric dentistry;
- periodontics;
- X-ray;
- emergency assistance.
Market analysis and target audience
Characteristics of Russian dental market:
- the capacity of the market for paid dental services in 2017 was more than half a billion rubles or about 254,000,000 appointments;
- high competition;
- the modern dental market is predominantly represented by private clinics (25% of the total) and dental offices;
- during years of economic crises, there is no sharp drop in demand;
- dental services are perceived by the population as an essential product;
- there is a growing trend in demand for paid medical services from dentists;
- the increase in prices for dental services is mainly due to an increase in rent for premises, an increase in prices for drugs and equipment, and an increase in wages;
- according to 2014 data, in Russia, the largest number of private dentistry was recorded in Krasnoyarsk, Kazan and Nizhny Novgorod(22-29 pieces/100 thousand people);
- development of lending for dental services;
- For 2018-2022, the capacity of the Russian dental market is projected to grow;
- Today, the most promising segment of the dental market is implantology and the provision of dental services aimed at children.
Dental market participants:
- State dentistry. They primarily provide free services to the population, but also provide services for money. Fewer and fewer people are resorting to their services, since such clinics often have outdated equipment. In addition, they employ inexperienced specialists, and patients have to wait in long queues. Also, public dentistry does not always use high-quality materials.
- Private dentistry. They are divided into establishments aimed at people with high, middle and low incomes. Private dentistry is classified into network and non-network clinics, as well as private offices.
Target audience of a private dental office:
- men, women and children;
- age: from 7 to 60 years;
- level of income: medium and low.
Step-by-step instructions for starting a dental business
The following step-by-step instructions will help you open a dental office:
- Developing a business plan from scratch or ordering a ready-made one.
- Company registration.
- Selection of premises and conclusion of a rental agreement.
- Design and renovation of premises.
- Search for suppliers of equipment and consumables.
- Purchase and installation of equipment.
- Purchase of consumables.
- Registration of permits.
- Selection of qualified personnel.
- Marketing activities.
Business registration
Features of the dental office registration process:
- Choice of organizational and legal form. A small office in which a businessman personally provides dental services is registered as an individual entrepreneur. When opening a clinic/office, when the businessman is not a dentist or is one, but does not plan to serve clients, the LLC form is suitable.
- If an entrepreneur plans to work independently as a dentist (without hiring other doctors) and creates an individual entrepreneur, then he will need a personal license. When organizing an LLC, a personal license must be obtained for each dentist. Licensing occurs in accordance with federal law No. 99 (dated 05/04/11) “On licensing of certain types of activities.” In addition to this law, Resolution No. 291 (dated April 16, 2012) “On licensing of medical activities” is in force.
- The activity code 86.23 “Dental practice” is suitable for the type of business in question. It involves work in the field of dentistry (general/specialized), orthodontics and operating dental activities.
- Most efficient system taxation - simplified tax system according to the “income minus expenses” scheme, since this is a very profitable type of activity.
- Registration of a company in funds and statistical bodies.
- After registering a company, you should take care of ordering a seal and opening a bank account.
- To accept cash from clients for services provided, an entrepreneur must purchase and register cash register equipment with the tax authorities.
- The launch of a dental office is possible only after obtaining permits established by current legislation. You will need an expert opinion from Rospotrebnadzor, the Fire Inspectorate and the Sanitary and Epidemiological Station.
The following documents are submitted to Rospotrebnadzor:
- statement;
- passport;
- company registration certificate;
- TIN certificate;
- extract from the Unified State Register of Real Estate;
- BTI plan;
- explication;
- agreements with companies on deratization, disinfestation and disinfection;
- agreements with a company for waste disposal;
- agreement with a laundry company;
- examination of air, water, and swabs for sterility;
- certificate of lighting and microclimate levels.
The Fire Inspectorate will require the following documents:
- TIN certificate;
- a lease agreement for premises or a document confirming ownership of it by the entrepreneur;
- a document certifying the fact of completion of fire safety courses;
- fire safety order;
- fire evacuation plan and instructions;
- documents confirming the installation of a fire alarm;
- documents confirming the availability of fire extinguishers;
- protocol for measuring insulation resistance.
To pass the SES inspection, you must familiarize yourself with the relevant standards for the placement of the office, its interior decoration, equipment used, microclimate, etc.
Key regulations:
- SanPiN 2.1.3.2630-10. The sanitary and epidemiological requirements that a medical institution must meet are recorded here.
- SanPiN 2956a-83. This document describes the rules for using dental equipment, personal hygiene of personnel and labor protection.
In some regions, internal regulations apply, which can be found out in the regional SES.
Room and location
Requirements for the premises from Rospotrebnadzor:
- in the case of equipping one workplace, one dental unit must have an area of at least 14 square meters;
- if there are two or more installations, then the minimum area for each of them is 7 square meters;
- If three or more dental chairs are installed, then a sterilization room (from 6 square meters) must be equipped.
Requirements for choosing a room and its location:
- for a small office, an area of 30 square meters is enough;
- high ceilings (at least three meters);
- one-way daylighting;
- the depth of the room is no more than six square meters;
- availability of communications: electricity, water, sewerage, heating;
- good access roads and approaches;
- availability of parking;
- proximity to potential clients;
- proximity to metro stations and/or other public transport stops;
- distance from direct competitors.
The area of a small dental office should be divided into the following areas:
- a room for receiving patients with an installed dental chair (or several chairs);
- hall;
- bathroom
When creating a dental clinic, the following zones are added:
- sterilization room;
- X-ray room;
- darkroom;
- orthodontist's office;
- orthopedist's office;
- children's room;
- implantology room;
- administrative premises;
- utility room;
- reception;
- dressing room for patients.
Office space can be:
- buy on credit;
- purchase with your own money;
- buy on lease;
- take a long-term lease (from five years).
The first three options are the most preferable. Ownership allows you to redevelop the premises at your own discretion, without fear that the landlord will refuse to renew the lease.
The premises can be:
- apartment on the ground floor (the premises will need to be converted to non-residential);
- non-residential premises, for example, office building or the ground floor of an apartment building.
Required equipment
A modern dental office should be equipped with special high-tech equipment from reliable manufacturers. It must have certificates of conformity and meet current sanitary standards.
The table below shows how much it costs to equip a dental office with two chairs.
| Name | Approximate prices in rubles |
| Dental units | 1 200 000 |
| Chairs for dental unit | 11 000 |
| Light curing lamp | 6 000 |
| Shadowless lamp | 75 000 |
| Autoclave | 150 000 |
| Tip set | 100 000 |
| Tools | 50 000 |
| Endomotor | 30 000 |
| Pre-sterilization cleaning | 40 000 |
| Furniture for the hall and office | 60 000 |
| Plumbing for the bathroom | 10 000 |
| Cash register | 13 000 |
| Other equipment and inventory | 65 000 |
| Total: | 1 800 000 |
Dental unit – 630,000 rubles Chair for dental unit – 5,500 rubles Endodontic tip – 20,000 rubles Lamp for light polymerization - 6,000 rubles Shadowless lamp – 75,000 rubles Autoclave – 170,000 rubles
The video explains in accessible language how to equip a dental office. Filmed by the channel: “Dentist’s Notes”.
Staff
Serious requirements are placed on dental office specialists, since each of them requires a separate license.
List of requirements:
- a diploma confirming receipt of full professional education;
- work experience (from five years);
- certificate for a specific activity profile;
- availability of a medical book.
Requirements for junior medical personnel:
- a diploma confirming receipt of secondary medical vocational education;
- availability of a certificate in “Preventive Dentistry” or “Nurse in Dentistry”;
- neat and tidy appearance;
- availability of a medical book.
The staff of a small dental office (with two chairs) will include:
- dentists (two people);
- nurses (two people);
- cleaning woman;
- administrator.
Promotion and advertising
Ways to promote a dental office:
- ordering a bright sign with the clinic logo;
- development of a corporate website with the ability to make online appointments;
- maintaining pages in popular social networks;
- entering information about the account online on regional resources;
- development of a loyalty program (including a bonus system, providing discounts to regular customers).
- advertisements in local newspapers;
- local radio announcements;
- advertising posters, banners and banners in the city;
- banners and contextual advertising on the Internet (on thematic forums and websites, on social networks);
- distribution of advertising leaflets.
One way to promote sales is to allow customers to make appointments by telephone. However, patients with acute pain should be admitted without prior booking.
Financial plan
Further planning of business costs is based on opening a small private dental office:
- number of workplaces – two chairs;
- premises - one-room apartment (planned to buy);
- room area – 40 square meters;
- location – in a residential area of a provincial town;
- staff – 6 people.
Initial Investment
Start-up capital for the implementation of a dental office business idea.
| Cost items | Approximate prices in rubles |
| Registration of a legal entity and obtaining permits | 60 000 |
| Cost of premises | 1 800 000 |
| Apartment redevelopment and renovation | 200 000 |
| Purchase and installation of equipment | 1 850 000 |
| Marketing campaign | 50 000 |
| Consumables | 20 000 |
| Other expenses | 50 000 |
| Total | 4 030 000 |
Regular expenses
Monthly investment in business.
Income
The revenue of a private account is calculated based on the following parameters:
- two doctors are seeing you at the same time;
- everyone works six days a week for six hours;
- appointment time for one patient – 30 minutes;
- the average bill is 1,500 rubles.
Thus, the mini-clinic will earn 36 thousand rubles per day (at full capacity), and 1,008,000 rubles per month. The company's monthly profit will reach 658 thousand rubles. Business profitability is about 300 percent.
Schedule
Calendar plan for opening a dental office.
| Stages | 1 month | 2 month | 3 month | 4 month | 5 month |
| Business project development | + | ||||
| Preparation of documents for registration of a legal entity | + | ||||
| Company registration | + | + | |||
| Selection of premises | + | + | |||
| Purchasing premises | + | ||||
| Redevelopment and renovation of premises | + | + | |||
| Selection of equipment suppliers | + | + | |||
| Purchase of equipment | + | + | |||
| Transferring the status of residential premises to non-residential | + | + | |||
| Installation of equipment | + | + | |||
| Obtaining permits from supervisory services | + | + | |||
| Recruitment | + | + | |||
| Obtaining licenses | + | + | |||
| Marketing campaign | + | + | |||
| Start of work | + |
Risks and payback
Risks of the dental business:
- Low demand. This state of affairs may be the result of an incorrect marketing program, an unsuccessful office location, etc.
- High competition. Other market participants adhere to an active marketing policy.
- Low qualifications of senior and junior medical staff, and, as a consequence, satisfactory quality of services provided. This negatively affects the company's reputation and image.
- Increased costs for lighting consumables due to rising exchange rates.
- Loss of license for any reason. For example, due to incorrect registration documentation.
- Closing the office due to its non-compliance with the current standards of supervisory services.
Payback for the business will take very little time, 9–12 months.
It is no secret that the number of people served in public dental clinics is constantly decreasing. Private clinics providing high-level dental services are increasingly in demand.
That's why Private dental practice is now becoming one of the most popular areas of business.
One of the most important components of a successful start of a dental office is the careful preparation of a business plan that is thought out in every detail. Only with him you can take into account all the nuances of the enterprise, quickly open and then successfully run your own business.
Features of the organization
First of all, you need to know some of the features of running your own business in the field of providing dental services. This will help you navigate and choose the right business model with which all steps and the opening plan are coordinated.
One of the features is the almost constantly high demand for dental services. Research shows that wealthy people, including doctors of all specialties, most often turn to a dentist for help.
Moreover, about half of the patients prefer to be served in private, cozy rooms.
Even in conditions of fairly fierce competition, this allows us to consider this type of business as one of the most attractive in terms of successful work and making profits.
Office or clinic?
Most in demand among the general population are precisely small private offices, which provide the most popular dental services. They are usually located in residential buildings on the ground floor, occupying one or two apartments.
Of course, the premises need to be prepared in full compliance with requirements. The list of services here is much smaller than in large clinics. This is due to many factors:
- targeting a specific category of clients;
- impossibility of installation large quantity complex equipment due to lack of space, staff, too high initial costs;
- complexity of work organization and much more.
Business model as previous research
To begin with, it is necessary to talk about some of the difficulties that may arise in connection with the opening of an office by a professional dentist and a non-professional entrepreneur.
- In the case when the owner of the future business is a specialist, he works out in detail all the details and elements of the treatment process itself. At the same time, leaving behind the scenes other pressing issues - marketing, maintaining accounting and other documentation, hiring staff, automation, etc.
Here, the provision of dental services will be truly at a high level. However, most likely, there will not be the expected flow of customers, because to attract them you need competent advertising and much more. People won’t come to even the best clinic if they don’t know about it.
- In another option, if Entrepreneur opens dental office, who is not himself a specialist in the field of dentistry, quite often a completely different picture is observed. All issues directly related to the treatment process, including pricing and list of services, are usually decided by a hired doctor.
However, this is completely wrong, because then there may be a discrepancy between the price level and the list of services themselves for the selected model.
From the above it follows that both sides of this business - directly medical and administrative - must necessarily be considered in close connection.
Price level discrepancy the niche in the market that was chosen for developing the business plan, will not allow you to make your business profitable and, moreover, profitable, even if there are a large number of clients.
Working day of the chair
You definitely need to talk about one more feature of private dentistry - duration and continuity of equipment operation. The chair may remain idle only during mandatory disinfection. The rest of the time it should work.
This is precisely the main difficulty and the main task.
The owner must ensure daily and continuous (over a 12-hour day) operation of the equipment and, accordingly, the workload of doctors.
What will it take to open?
Exists a few mandatory points things to consider when opening a dental office. It was from them, after development general model and you will need to start.
Room
The first thing you need is a suitable room for a private office to provide dental services.
There are two options - renting or buying it. The first option, rent, is considered less expensive, especially at the first stage.
However, in this case, the business owner risks being dependent on the decisions and whims of the landlord. At any time, the owner of the premises may want to terminate the contract in order to sell his property at a profit.
Besides, In the long run, renting is more expensive. After all, besides everyone current expenses, you will also need to pay rent, the cost of which is quite high.
Having owned the premises, the entrepreneur does not have to worry about losing it. Plus, there is no need to include additional monthly expenses in the estimate.
When searching for premises you need:
- focus on the range of possible clients. Most often, people turn to medical institutions that are located in close proximity to their place of residence. Large residential areas are ideal for a small dental office;
- also necessary take into account the requirements that the law imposes on such premises. For a private office with one work chair, this is at least 14 m2. Moreover, these meters are also complemented by a hall and a bathroom.
That is, in the end it comes out to about 30 m2, taking into account about 5 for the bathroom and 10 for the hall. When equipping additional workplaces, another 7 m2 should be added to each subsequent one.
Registration and licensing
Dental services subject to mandatory licensing. A license may be issued legal entity if there are appropriate certificates for the installed equipment, as well as the materials used in the work.
If an entrepreneur is a specialist in this field and intends to carry out medical procedures himself, then he should register as an individual entrepreneur (individual entrepreneur) and his own license. Otherwise, registration of an LLC will be suitable, and licenses will be issued to specialist employees.
In addition, registration with pension fund, tax office, establishing a book of income and expenses.
You will need to open a new business account and order a seal. Additionally, provision should be made for the purchase, registration and maintenance of a cash register, as well as an agreement with a service specialist.
What are the most common mistakes encountered when opening a dental clinic, watch the video:
Equipment
One of the most significant items of future expenses– purchase, installation and configuration necessary equipment. For an office with one workstation you will need:
- the dental chair itself;
- autoclave for sterilizing instruments;
- set of tools;
- equipment necessary for prosthetics.
This list can also include additional items that will correspond to the list of services that the company will provide.
Staff
When selecting personnel and agreeing on their number it is necessary to proceed from the existing standards of work for doctors. The working day of each doctor cannot be more than 6 hours.
Accordingly, for the office to work seven days a week for twelve hours, at least three specialists are needed.
Additionally, you will need to hire qualified assistants - nurses for each of the doctors, orderlies for cleaning, as well as administrative staff.
Appliances and furniture
There's not much work here. You will only need the bare essentials - chairs, a computer desk, a sofa and a few armchairs, as well as a large closet and several smaller ones.
The equipment is also not very diverse - the already mentioned cash register, computer, refrigerator for storing medicines and materials.
Example of financial planning
We have already considered most of what is included in the business plan itself. Now you just need to count everything you need point by point.
The cost will be indicated in dollars, since most prices are negotiated in this currency.
Premises:
The calculations should include, first of all, payment for the premises itself. If this rent, then from 150 - 200 dollars per square meter in remote areas or about 500 dollars in the center.
At purchase– about 3000–4000 dollars also per square meter.
The specificity of dental services also requires appropriate repair and refurbishment for connecting the chair to the water supply and sewerage, as well as the electrical network. This will require about $150 per meter.
Equipment:
- Dental unit depending on the level and manufacturer - from 10 to 15 thousand dollars.
- A set of tools – about 1.5–2 thousand.
- Equipment for prosthetics – from 17 to 25 thousand.
- Consumables – about 2–2.5 thousand dollars monthly.
- The budget option for an X-ray unit is about $15,000.
License: d For each type of activity in this case, the approximate cost of a license will average $1,300.
Staff:
The salary of an orderly is from 3,000 rubles, and a nurse’s salary is from 6–7 thousand.
A separate issue is the issue of remuneration for highly qualified specialists. Typically, in the case of a small dental office, the doctor receives monthly about 2–2.5 times the minimum salary, and an additional 15 to 25–30% commission, which is calculated taking into account the work performed.
Current expenses: in addition to employee salaries, monthly expenses will include the purchase of consumables, in particular, filling materials, as well as payment of rent and utilities. We should also not forget about taxes.
Price list: e that, in fact, is an income item. It is necessary to calculate the cost of each type of service provided, taking into account the pricing policies of competitors. Your prices should be about the same as theirs or slightly lower.
As a result, it turns out that opening a dental office will require quite large expenses - initially at least 300-400 thousand rubles. As you scale up, this amount will increase.
Private dentistry, according to many experts, is one of the most profitable types business. True, in the capital region, due to the high level of competition, this is not so pronounced, but in provincial cities with a population of 100 to 300 thousand people, opening a modern dental office can bring very significant income. Naturally, subject to the availability of good imported equipment and highly qualified dentists. The business plan for a dental clinic with calculations, which is described in this material, will allow novice entrepreneurs to form their opinion on the feasibility of organizing such a business in a small Russian city.
To open a small dental clinic, you will need to make a very decent initial investment, the size of which will be about 5 million rubles. We advise taking as much of this amount as possible from personal savings, and in the future investing as little as possible borrowed funds in developing your business.
Brief description of the concept
You don’t need to be a business genius to immediately determine the most acceptable form of organizing a small dental clinic - of course, an individual entrepreneur! With the choice of the optimal taxation system, everything is also very clear - only working on the “simplified” system (STS “income minus expenses”) will allow you to receive the maximum possible net profit.
It is also necessary that the entrepreneur himself has the appropriate medical education. You should be prepared for a rather long procedure for licensing activities, which takes up to two months. To obtain a license, you must provide passport data, certificates of clinic employees, and a complete list of dental equipment.
When registering a dental clinic with the regional office of the Federal Tax Service, you need to choose the right OKVED codes from the classifier in the 2017 edition. For this type of business, the codes will be as follows:
- 86.2 "Medical and dental practice."
- 86.23 “Dental practice”.
Below is an example of a list of services that can be provided in a private dental clinic.
- Aesthetic dentistry (teeth whitening and bite alignment).
- Therapeutic dentistry (treatment of dental diseases).
- Orthodontics, implantology and surgery (tooth extraction and installation of dentures).
- Pediatric dentistry.
The larger the list of services the clinic’s doctors provide, the faster this business will reach self-sufficiency.
How much do you need to invest in opening?
The initial costs of setting up a private dental clinic are detailed in the table below:
The main costs at the initial stage of organizing a dental clinic are, of course, associated with equipping it with modern imported equipment. Its cost will “eat” 90% of the total amount initial capital. But high-quality equipment will allow you to provide services of the highest class, which will undoubtedly affect the loyalty of the client audience.
Marketing plan
Marketing plan dental clinic, maximally focused on attracting as much as possible more patients, consists of several important points:
- Advertising through most available means mass media (printed publications, local television and radio broadcasting).
- Creation of a clinic website in a memorable and informative style.
- Production of printed advertising materials and their subsequent distribution in various ways.
- Development of a flexible pricing policy with the availability of individual offers for different social segments of the population.
In a city with a population of up to 300 thousand people, the planned monthly revenue of a dental clinic will be about 600 thousand rubles. Most of This amount will be provided by dental prosthetics services. Accordingly, the clinic’s annual revenue will be around 7.2 million rubles.
Production plan
The premises for a dental clinic should be located in a relatively new building and be equipped with all necessary communications in excellent condition. A small clinic can be located on 100 square meters. meters of which:
- The reception area will occupy 10 square meters.
- 80 sq. meters - four dental offices.
- 10 sq. meters - a bathroom and a utility room.
The clinic must have security and fire alarms installed.
The optimal work schedule for a dental clinic looks like this:
- Monday – Friday from 09:00 to 18:00.
- Saturday from 10:00 to 14:00.
- Sunday is a day off.
One working day per month must be allocated for complete sanitization of all clinic rooms.
This table shows sample list employees of a private dental clinic:
| № | Job title | Number of people | Salary, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Dentist (dentist, orthodontist) | 3 | 30 000 | 90 000 | 1 080 000 |
| 2 | Nurse | 3 | 15 000 | 45 000 | 540 000 |
| 3 | Nurse | 2 | 10 000 | 20 000 | 240 000 |
| 4 | Administrator at the reception | 1 | 15 000 | 15 000 | 180 000 |
| 5 | Cleaning woman | 1 | 8 000 | 8 000 | 96 000 |
| 6 | Accountant | 1 | 20 000 | 20 000 | 240 000 |
| TOTAL | 198 000 | 2 376 000 | |||
Note: The table shows net employee salary amounts, but doctors and nurses will also receive a percentage of each client's service.
The equipment that will have to be purchased to equip a dental clinic is presented in the table below:
| № | Name | Price, rub. | Quantity, pcs. | Amount, rub. |
| 1 | Universal dental module | 1 000 000 | 1 | 1 000 000 |
| 2 | Diagnostic technology | 500 000 | 1 | 500 000 |
| 3 | Dental laboratory | 1 500 000 | 1 | 1 500 000 |
| 4 | Sterilization department | 600 000 | 1 | 600 000 |
| 5 | Radiovisiograph | 300 000 | 1 | 300 000 |
| 6 | Autoclave | 200 000 | 1 | 200 000 |
| 7 | Dental instruments | 100 000 | – | 100 000 |
| 8 | Special furniture | 300 000 | – | 300 000 |
| TOTAL | 4 500 000 | |||
Calculations of income and expenses
This table describes the items of current expenses of a dental clinic:
Profitability of a dental clinic located in small town, calculated in this table:
From the calculations it is clear that the net profit of the dental clinic after paying taxes according to the simplified tax system will be more than 2.5 million rubles. Every month the clinic will bring its owner approximately 200 thousand rubles of net income. The profitability of the dental business will be around 35%. The full return on the initial investment will occur in two years.
Possible risks
Certain risks in dental business always present. It is impossible to thoroughly foresee and prevent everything possible situations which may negatively affect the successful development of the business. However, we will still highlight several of the most obvious risk factors, which the owner of a private dentistry will have to work with constant attention to:
- Difficulties in recruiting qualified dental clinic staff.
- Periodic visits from inspection organizations will keep clinic employees on their toes, but will also increase the risk of making unnecessary mistakes in their work.
- A decrease in the solvency of the target audience and, as a result, a drop in the clinic’s income.
- Increasing purchase prices for specialized medical supplies and consumables due to rising exchange rates.
- Opening of competing clinics with softer pricing policy and high quality of service provision.
There are many other unobvious risks and force majeure situations that can interfere with the natural course of business. You will learn about them only when you start your business. Each entrepreneur has their own. The surest way to prevent them is an honest policy towards clients and constant monitoring of all processes occurring in the clinic.
This project involves the development of services and promotion of this dental clinic in an already established market.
From all of the above it follows that the goal this project- study the mechanisms of business planning in economic activity enterprises and development of a business plan for a dental clinic.
Project objectives:
- study literary sources;
- describe the business plan and its significance;
- analyze business planning from the point of view of its significance for the economic activities of the enterprise.
The clinic will include the following services:
- therapeutic dentistry;
- orthopedic dentistry;
- pediatric dentistry;
Clinic capacity:
- 60 people on a busier day.
The dental clinic will achieve success among its own potential clients due to its advantages over competitors:
- wide price range;
- the ability to keep prices lower than competitors;
- highly qualified trained personnel;
- high quality of services provided;
- use of the latest modern technologies in the field of dentistry;
- card services;
- providing discounts.
The amount of initial investment is 6,203,400 rubles.
Break-even point - 4 months.
Payback period - 25 months.
Average monthly profit is 242,306 rubles.
2. Description of the business, product or service
Throughout the civilized world, the system of private clinics is developing more and more rapidly, where the best doctors go to work. Private clinic- one of the most profitable and fastest growing types of business. With the global deterioration of the environment year after year, the number of potential patients is increasing; with the rising standard of living, Russians are ready to spend more and more on their health.
Among the most promising areas of investment in medicine are investments in dental, venereological, gerontological, and drug treatment clinics.
The main purpose of the clinic is outpatient treatment and preventive services for the population.
The clinic building has the following departments:
- therapeutic dentistry;
- orthopedic dentistry;
- pediatric dentistry;
Clinic capacity:
- 30-50 people per work shift;
- 60 people on a busier day
The clinic is located in the city center, has an attractive appearance, is quite landscaped, and a positive feature is a well-developed transport network.
The presence in the Clinic of autonomous dental offices (without double chairs), a surgical dentistry office with preoperative and sterilization rooms, a diagnostic room for X-ray and radiovisiography allows us to fully provide all types of dental care. The Clinic meets the necessary sanitary and hygienic requirements for modern medical institutions. All this was created after summarizing and analyzing the work of many foreign and best domestic clinics.
According to the standard, the sizes of the rooms (using the example of a treatment room):
- length - 11m;
- depth - 6m;
- height - 3.5m;
- area - 66 sq.m.;
- cubic capacity - 231 cubic meters.
In the office there is:
- dental chairs, dental units;
- office desk, medicine cabinet;
- table for placing sterile instruments;
- table for medicines and filling materials;
- sterilization units;
- 2 sinks for washing hands and tools;
Separately, it should be noted that the clinic’s team of specialists is very solid and at the same time young. The advantage of the Clinic’s specialists is that in addition to providing advisory assistance, they also carry out medical work. The level of assistance provided goes far beyond the treatment, removal or prosthetics of the tooth(s): malocclusion and occlusion, pathology of the muscles of the maxillofacial area (bruxism), changes in the temporal joint (dysfunction), complex cases of prosthetics of toothless jaws, jaw surgery, complex cases of dental implantation and other types of highly qualified care. In difficult cases, a joint consultation of specialists is carried out with the drawing up of a complete treatment and prosthetic plan.
Considerable attention in the clinic is paid to the prevention of cross-infection. This is one of the pressing problems of modern medicine and especially dentistry. Patients of the Clinic are completely protected from infection. The sterilization room is equipped with the latest devices and equipment that ensure complete disinfection of all instruments with ultrasonic treatment, including dental handpieces and assistant's devices. The clinic uses only disposable certified consumables.
In general, the working conditions of doctors can be considered satisfactory. The positive aspect is that all branches are located in the same building. The proximity of the highway, on the one hand, creates conditions for communication with the population, but on the other hand, it is a source of dust and noise effects. Therefore, it can be recommended to increase the percentage of landscaping on the site.
In the conditions of market relations, dentistry finds itself in very unusual circumstances, the main one of which is the need to attract and constantly expand the circle of patients.
3. Description of the sales market
Entry of a company into the market
Today, the needs of clients in the dental clinic market are met mainly through the Dentist and 32 clinics - 46%. Our company expects to enter the market with a price for providing services lower than the price of these competitors (about 800 rubles). This will somewhat squeeze out these dental clinics. However, the following market entry challenges may exist:
- enterprise power barrier;
- the wide popularity of dentistry “Dentist” and “32” and the relatively little popularity of our clinic in the market for the provision of medical services in the field of dentistry.
Ways to solve these problems in an aggressive marketing strategy and tactics. According to the research company Nevada-Plus, Table 6 shows comparative characteristics on competitiveness factors. Each factor in the table receives a score from 0 (weakest positions) to 5 (dominant positions). To carry out expert assessment The research company formed a group of the most qualified employees of the company.
4. Sales and marketing
There are 5 dentists working in dentistry (2 - first category, 3 - second category).
- Flexible pricing
In order to ensure clinical consultation by doctors of all levels of training, several levels of prices have been introduced for certain types of prosthetics and treatment. Prices for prosthetics at a paid appointment can be either lower or higher than market prices - depending on consumer loyalty, the service provided, and the image of the product. This principle is used by firms that have competitors.
- Individual contact with the patient.
IN modern conditions There is an increasing need to comply with the norms and rules of ethics and deontology, and to improve the level of culture of medical practice. Subjective relationships between employees, the psychological climate in the team, and the doctor’s ability to establish contact with the patient are important components of the overall success of any clinic.
- Favorable location.
Dentistry is located at the intersection of main transport communications, next to public transport stops; There is a parking lot near the building for staff and patients, which makes it easier for residents of both the city and its suburbs to visit the clinic.
- Favorable conditions for selling services.
The entire environment of a dental clinic affects the subconscious of patients. To get a positive effect, visitors need to be provided with comfort, peace, and a friendly attitude. To achieve these goals, dentistry has carried out major renovation premises, much attention is paid to the selection of medical personnel.
- Focus on the consumer, his needs and wishes.
Taking into account the specifics of dentistry, to increase the flow of patients, the clinic’s work schedule has been introduced from 9-00 to 19-00; Consultative appointments and appointments on Saturdays were introduced; An X-ray room was opened, and year-round operation of the orthopedic department was organized. Dental employees continue clinical work (if desired) while on vacation, which has a positive impact on performance. In addition, the recruitment period after employees return from vacation is significantly shortened; during the vacation period, the flow of patients does not stop, they do not go to other dental institutions.
5. Production plan
Basic equipment necessary for organizing the work of a dental clinic
| Name | Quantity | Price for 1 piece. | Total amount |
| Dental chair and installation | 5 | 600 000 | 3 000 000 |
| Visiograph | 1 | 427 000 | 427 000 |
| Doctor's chair | 5 | 18 000 | 90 000 |
| Dentist tool set | 5 | 40 000 | 200 000 |
| Autoclave | 5 | 90 000 | 450 000 |
| Fridge | 5 | 12 000 | 60 000 |
| Compressor | 5 | 29 000 | 145 000 |
| Furniture set Arkodor | 5 | 75 000 | 375 000 |
| Reception | 1 | 40 000 | 40 000 |
| Wardrobe | 4 | 10 000 | 40 000 |
| Sofa | 2 | 20 000 | 40 000 |
| Coffee table | 2 | 3 000 | 6 000 |
| Office chair | 12 | 2 200 | 26 400 |
| Starter kit of consumables | 1 | 50 000 | 50 000 |
| Alarm system | 1 | 15 000 | 15 000 |
| Ventilation system | 1 | 50 000 | 50 000 |
| Water cooler | 1 | 3 000 | 3 000 |
| TV | 1 | 15 000 | 15 000 |
| Computer with software | 1 | 25 000 | 25 000 |
| Total: | 5 057 400 |
6. Organizational structure
The cost of registering an LLC is 12,000 rubles.
To carry out the production activities of an LLC, it is required:
- Dentist - 5 people; Higher education, 5 years of work experience, recommendations.
- Nurse - 3 people, medical education or special courses, work experience more than 1 year.
- Nurse - 4 people. Secondary specialized education, at least two years of work experience,
- Administrator - 3 people. Secondary specialized education, at least two years of work experience, characteristics, good appearance, ability to communicate with people.
- Accountant - 1 person. Higher education, work experience of at least 5 years, self-employed.
- Cleaning lady - 1 person, without bad habits not older than 55 years.
The main functions of the director are:
- Development of organizational development strategies;
- Analysis external environment(control of the market for raw materials, competitors, new technologies);
- Organizes the work of the accountant and administrator;
- Pays salaries.
An accountant keeps the company's books and prepares financial reports.
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