In this material:
Shopping and entertainment centers usually have several floors and include not only retail space, but also leisure centers - cinema halls, bowling alleys, quest rooms, islands for entertaining children while parents are shopping, and a foot zone. Construction business plan shopping center requires organizers to have knowledge of the issue and a clear vision ultimate goal and scrupulously studying the experience of competitors.
The shopping center is a relatively new format for our country, successfully copied from Western models, adapted for the domestic mentality and lifestyle. It is not surprising that the opportunity to purchase goods of various categories in one place, alternating shopping with coffee and cakes, appealed to many. Time that would be wasted aimlessly in traffic jams and moving around the city can be spent with pleasure. Opportunity to place a child in game room under the supervision of a teacher becomes an additional bonus and tips the scales in favor of the shopping center.
Behind all this is the owner of the complex, often not alone, since the investments at the start are huge and it is most often unrealistic to handle them alone.
A thorough market analysis and a thoroughly verified business plan for a shopping center is the first step in promoting a profitable, but very difficult business.
Business Features
Advantages and Disadvantages
- a competent concept will attract profitable tenants, and with them, buyers;
- a versatile focus, not focused solely on trade, helps to maneuver and stay afloat without fear of competition;
- The developer’s task is to put the facility into operation and attract tenants, after which the center will begin to generate income without significant costs.
- huge initial investments, the size of which can increase during the construction process;
- a large amount of all kinds of documentation, both at the stage of obtaining a development permit and in the future;
- low occupancy, idle rental space;
- increased competition in this market segment.
Risks
The main risk of constructing a large retail facility is the lack of tenants and low occupancy of the space.
If the risk of missed deadlines and delays in construction can be foreseen and an agreement can be drawn up with the contractor in such a way that the guilty party itself covers the losses, then the involvement of tenants (thoughtful organized marketing) is a priority task that needs to be solved even before the commissioning of the shopping center. Advertising campaign will require investments amounting to thousands of dollars, but these costs will more than pay off.
Organizational plan
Registration of activities
Since the business requires investments amounting to millions of dollars, most often several people act as co-owners, therefore, LLC or CJSC is preferred as the form of ownership.
To ensure that all documents related to the purchase or lease of a land plot (building) and further development are in order, it is worth turning to the services of specialists. Firms specializing in design and comprehensive support investment projects in construction, will ensure the development of all necessary documentation and obtaining permits at all stages, from initial permitting documents to permission to put the facility into operation.
Attracting investors
Current data is available after ordering a business plan By excluding (or supplementing) the option of securing construction through a loan or credit issued by a bank, the business organizer is faced with the need to attract investors to the business. How to convince creditworthy people to invest their money in a project, how to attract them?
- Become an expert in your subject, thoroughly understand the intricacies and clearly demonstrate the presence of management skills.
- Offer options for entering and exiting the business for the investor (for example, selling your share).
- Choose a location that optimally meets the objectives of the project (it is likely that the owner of the land plot will be among the investors). The investor's input is a loan, investment in fixed assets and equipment, leasing, and a share in the authorized capital.
A clear, competent business plan developed for a specific object, taking into account the specifics of the region, market analysis and calculation of expenses/income will be the starting point in negotiations with “wallets”.
Shopping center location
The cornerstone of the project is correct location shopping center The term “correct” means:
- in close proximity to a high-traffic highway;
- in a residential neighborhood with a large number residents;
- next to a convenient road junction;
- implying the ability to get there by means of transport other than a personal car;
- having its own parking lot or providing for the simultaneous construction of a multi-storey parking lot.
Construction phase
When “building” a shopping center on paper or a computer monitor, it is important to determine how customer flows will move, eliminate dead ends and congestion, think through and create comfortable conditions for both buyers and tenants.
A friendly team of professionals should work on the construction of a shopping center: architects, designers, builders, economists and marketers.
When concluding an agreement with a contractor, it is extremely important to provide for all the nuances regarding violation of construction deadlines (they entail additional investments, violate the marketing campaign and discredit the developer before the public, undermining his authority).
Equipment purchase
Since the main profit is expected from renting out shopping center pavilions, special equipment and furniture may not be needed (if tenants prefer their own). Alternatively, study the demand and rent out the premises along with furniture (racks, cabinets, hangers, tables, chairs).
Equipment will be required to provide electricity, heat (or electric heating in the cold season), plumbing for toilets and household premises.
Formation of staff
Development project documentation specialists must be engaged in the construction, the construction is transferred to the power of the contractor, but a complex ready for delivery cannot do without employees. You will need:
- administrators;
- accountant;
- director (manager);
- cleaners;
- plumber;
- electrician;
- guards.
Attracting retail space tenants
The specifics of organizing shopping and entertainment centers include attracting one or more anchor tenants. These include stores of popular trade brands, grocery, electrical, clothing. The share of such a lessor accounts for more than 5% retail space, it is he who forms the flow of buyers.
Tenants can be attracted:
- flexible terms of the lease agreement;
- improved service;
- an intensive marketing campaign to ensure an influx of visitors.
Financial plan
Investments at the start
The amount varies depending on the location, area, scale of construction starting capital. The national average is $20-40 million.
Often you have to combine investor money and bank loans. It is very important to calculate the options and draw up a clear scheme according to which the money borrowed at interest will be paid to the bank.
Expenses and loan repayments
Costs include payment necessary documents, business registration (or services of a specialized company). The lion's share of the money is consumed by construction. In the future it will be added wages, taxes, equipment purchase, running costs, supply and payment of water, heat, electricity, wireless Internet.
At first, up to 10 thousand dollars a month is spent on marketing and advertising.
The bank gives loans with an interest rate of 12-18% for a long term, for example, 10 years.
Income
Only a ready-made, operating shopping facility. Income will consist of rent paid by tenants and third-party services - advertising, for example.
Profit calculation
The main profit comes from large, anchor tenants. If properly organized, payment utilities falls entirely on the shoulders of those who rent space in the shopping center.
The rental rate for 1 m2 is 850-900 rubles.
Project payback period and profitability
The more occupied the rental space is, the faster and easier the project will pay off, resulting in a net profit. It has been statistically proven that with proper advertising and creation comfortable conditions, tenants do not leave space “walking”, reducing the payback period of the project. On average, we are talking about 3-4 years.
To build a shopping and entertainment center, desire alone is not enough. It is important to entrust the calculations and preparation of estimate documentation to a person with relevant experience, check and double-check everything. The initial investment is very large and this is what eliminates the margin for error.
Order a business plan
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Food trading is perhaps one of the most popular areas in our country. Many people say that people save on various things, but they will always buy food. That's how it is. In this article we will look at an example of a business plan grocery store. It is worth considering that the demand for this group of goods also generates enormous competition among entrepreneurs, so be prepared for the fact that you will have to constantly fight for a “place in the sun” in this business.
It is worth saying that the profitability of the grocery business is about 25%. You can start with a large sum and serious investments, or with minimal expenses.
General format of the outlet
In short, here we can classify the options for starting this business. In your business plan for a grocery store, you will need to clearly define all these nuances and clearly know your subsequent plan of action.
1. Magazine size. It’s one thing when you open a small retail outlet of 30 – 45 sq.m. and second, when you launch grocery supermarket. In general, in our country we can distinguish several types of stores of this kind:
- hypermarkets and supermarkets. This retail outlets, the area of which is from 500 sq.m. and higher. Usually this niche is occupied by large retail chains: Auchan, Pyaterochka, Silpo and others.
— grocery stores and “standard” grocery stores. This is a format familiar to all of us; the size of such points reaches 300 sq.m. And it starts from 90 sq.m.
- small shops near the house. This kind of business is also developing normally, its main clients are those people who do not want to go to the supermarket for bread and a pack of sour cream, but can easily buy everything near their home.
— retail outlets with food products at the market. This is the cheapest investment in terms of investment, but it is also sufficient competitive look. Since usually dozens of such points are concentrated in one place on the market, the only way to fight competition is either lower prices or a constantly fresh assortment of products (compared to other sellers).
2. Service format. Will you have self-service in your store, which involves purchasing all the equipment, from carts to surveillance cameras, or will customer service be carried out according to the classic scheme from behind the counter?
So, in our case, we will take as a basis a small grocery store located in a residential area of the city. Opening hours from 8:00 to 23:00. Designed for people with low and middle income. The estimated traffic of the store is 70 people per day.
Room
At the second stage after registration as self employed, you will need to select a room. When drawing up a business plan for a grocery store, immediately indicate the size of the store, and then begin your search. It is advisable to take an area from 40 to 90 sq.m. These are the numbers for small store in a residential area. If the goods are sold from the counter, then you can look at the premises and, starting from 30 sq.m. Keep in mind that a large amount of space will be taken up by racks, shelves and refrigeration equipment. You should leave enough space for customers so they don't crowd each other.
When choosing a location, you should first of all look at the flow of people (traffic) near this point in a particular microdistrict. It’s not worth renting a room in the back of the yard, where no one will notice you - this is obviously a failed idea.
Also, pay attention to repairs. He must be! In order to open a grocery store, you will need to deal with the SES and firefighters, and without normal repairs they will not give permission to trade. Found an excellent room in a crowded place, but without renovation? You will have to do it, perhaps try to negotiate with the owner that you will make repairs for the cost of the rent or at least part of it.
Layout is also important. If you are developing a business plan for a self-service grocery store, then you will need to correctly position the cash registers and shopping area. Install cameras. Some products can be sold from the counter, and the most popular products can be sold for self-service.
The entire assortment and racks should be divided into sections according to areas, for example, the meat department, bakery products, cereals, vegetables, sweets, etc. This will help customers find products in your store more conveniently. Don't forget about related products: toilet paper, detergents, matches, disposable tableware and so on.
Grocery store equipment
There is no need to skimp on equipment. Some equipment, for example, refrigerators, can be rented to begin with, and then you can buy everything of your own.
Below is a list of the basic equipment you will need:
- Racks and shelves – up to $3000;
- Freezer - $1000/piece;
- Refrigeration equipment – up to $2000;
- Showcases – about $1300;
- Cash register – $400;
- Electronic scales – $500 – $700
Focus on well-known equipment manufacturers; don’t skimp. They will work 24 hours a day.
Where to look for suppliers?
In today's economy, suppliers of goods will find you themselves. As a rule, people will come to you immediately after the store opens. sales representatives, and offer a specific group of products. Some of them can be found by talking with people who have already established businesses in other areas of your city.
There is another option - purchasing goods at wholesale food markets. As a rule, you can get goods there a little cheaper than suppliers offer, plus the choice is usually much wider.
At first, you will need to work on an advance payment basis. If you successfully cooperate with suppliers, some of them will sell their products.
How to choose an assortment?
When drawing up a business plan for a grocery store, you should pay attention to the assortment special attention. First of all, you need to create a buyer persona. People, what level of income they live in your area, and what goods should prevail. Usually, at the start, all the main groups of products are imported, and already in the process of work for several months, the assortment is added, and some even leave the shelves. So, for example, it will be possible to expand the range of vegetables, or bread from different manufacturers.
Staff
You will need 4 sellers with shift schedule work. Sellers will need to be trained to use cash register. The best thing to do is to create clear instructions for customer service. Exactly like this step by step instructions are used in most large networks grocery stores.
Security guards will be needed if self-service is available to protect against attempted theft.
Accountant, you can hire a person who will do the bookkeeping, or you can outsource it.
Salaries for employees are set at a fixed salary, without a percentage of revenue.
When promoting a grocery store, you need to use special marketing methods.
- Signboard and shop windows. Your store should stand out from the mass of gray buildings. The name should be easy to remember.
- Discounts on specific product or a group of goods. You can arrange discounts on goods every week, people will get used to it and will come to you to buy something else at a promotional price, a habit will develop.
- Unique product. This could be inexpensive home-made baked goods, the availability of your own salted fish, etc. Think, when drawing up a business plan for a small grocery store, for example, what “tricks” you can offer your customers.
Sample financial plan
The approximate total cost is $15,000 - $17,000.
Monthly store revenue: $7,000.
The average markup is 30%.
Net profit – $1200 – $1300.
Payback – 1.5 years.
Current research and business plans
- Analysis of market trends for luxury new buildings in Moscow. September 2011
Content
Introduction
1. Volume of construction on the market of elite new buildings in Moscow
2. Main developers of the Moscow luxury housing market
General information
Volume of supply and average prices by region of the Central Administrative District
Supply volume and average prices by type of luxury homes
Supply volume and average prices depending on the stage of construction readiness. Strategies for selling luxury apartments
Supply volume and average prices depending on the type of construction (reconstruction/new construction)
Analysis of apartment areas on offer
3. Demand in the luxury housing market
Socio-demographic portrait of luxury home buyers in Moscow
Preferences of luxury home buyers
4. Trends and prospects
New formats of luxury housing
Elite neighborhoods
Finished apartments
Original formats of luxury housing. Lofts, apartments
Promising sites for the construction of luxury complexes in the center of Moscow
Possibility of implementing elite projects in new territories, including the territory of “New Moscow”
Conclusions and forecasts
Appendix 1. Passports of elite houses in Moscow offered on the primary market in September 2011.
Appendix 2. Main contractors working in the… - Market research for metal outdoor lighting poles
2.6 Key findings on the outdoor lighting poles market
- Aerated concrete market in the Urals in 2013-2014, forecasts until 2025
LIST OF TABLES AND DIAGRAMS 3 DESCRIPTION OF THE RESEARCH 6 METHODOLOGY 8 SUMMARY 10 1. CHARACTERISTICS OF AERED CONCRETE 14 1.1. Description of the material technical specifications and regulatory requirements 14 1.2. Technology for the production of autoclaved aerated concrete 17 1.3. Consumer properties aerated concrete in comparison with other wall materials 20 2. RUSSIAN MARKET FOR AERATED CONCRETE 25 2.1. Production of aerated concrete in Russia in 2006-2014. 25 2.2. Range of aerated concrete products produced in Russia 32 2.3. Price situation for Russian market aerated concrete in 2013-2014. 37 2.4. Forecast for the production and consumption of aerated concrete in Russia until 2025 40 3. PRODUCTION SITUATION ON THE AERATED CONCRETE MARKET IN THE URAL 45 3.1. Production of aerated concrete in the Ural Federal District in 2007-2014. 45 3.2. Volumes of aerated concrete production in the Ural Federal District in value terms in 2010-2014. 49 3.3. Regional dynamics and structure of aerated concrete production in the Urals in 2012-2014. 50 3.4. Forecast for the production of aerated concrete in the Ural Federal District until 2025 52 4. COMPETITIVE SITUATION IN THE AERATED CONCRETE MARKET IN THE URAL 55 4.1. Level of regional competition 55 4.2. Description of players present in the Ural aerated concrete market 57 4.3. New objects and projects on the aerated concrete market in the Urals 60 4.4. Features of competition policy in the gas market...
Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action, which will allow you to turn a crude business idea into a confident one. step by step plan to implement a clear task.
We will look at:
- What is a business plan and why is it needed?
- How to write a business plan correctly;
- How to structure it and write it yourself;
- Ready-made business-plans for small businesses - examples and samples with calculations.
To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.
Also, this article will provide examples finished works, which you can simply use or take as a basis for developing your project. Ready-made examples submitted business plans can be download for free.
In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.
So, let's start in order!
The structure of the business plan and the content of its main sections - step by step guide on its compilation
7. Conclusion + video on the topic 🎥
For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.
With its help you can secure financial support and open and develop your own business much earlier than you can raise a significant amount for the business.
Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.
In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also the right plan, if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo it, transform the general idea in order to reduce them.
Creation good business plan – this is an excellent solution for seeking investment and development own algorithms actions even in the most difficult situations, of which there are more than enough in business.
That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.
The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.
A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business stably and regularly generating income). This is the first step towards achieving your dreams and secure middle class status.
If you have any questions, then perhaps you will find answers to them in the video: “How to draw up a business plan (for yourself and investors).”
That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.
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