In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.
Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.
Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then for your attention we offer a list of recommendations and advice from experienced businessmen in this field.
Before you run to register your activities with the tax office, sketch out a business plan for a manicure salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.
After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure does not require large investments and waste of time. In addition, taxes on business activities will be lower than in an LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.
After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.
Search for premises
The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, each workplace must be allocated six to seven square meters, there must be access to a water supply, and all personnel must have sanitary records.
For an average salon with four to five workplaces, an area of sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.
It is necessary to locate your future nail salon in a public place: shopping and business centers, the first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.
Nail salon equipment
The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave on his own, but will also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.
In order to offer all possible manicure services, you must purchase:
- quartz sterilizer and thin manicure lamp for standard manicure;
- Fraser for manicure and pedicure;
- paraffin melter for hands;
- professional ultraviolet lamp for nail extension.
In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.
Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.
From furniture you will need: specialized tables for manicures, comfortable chairs for pedicures, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.
Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.
It is very important to pay attention to the chairs of the craftsmen, in which they spend most of their time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.
Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.
Staff
Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.
Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.
Salon advertising
For the successful operation of a nail salon and the fight against competitors, it is important to allocate an advertising budget at the first stage. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, and distribute them to mailboxes. Run promotions on social networks and give away a free manicure to attract the attention of potential customers. Over time, create discount cards for regular customers, congratulate them on the holidays by email, and give them gifts.
Prices for services
Don’t be afraid to initially set average prices for the services of your salon’s specialists; too low a price will scare off respectable clients. Here are approximate prices for manicure and pedicure services:
- Hygienic manicure – 350 rubles;
- Hardware manicure – 400 rubles;
- Children's manicure – 250 rubles;
- Paraffin therapy – 300 rubles;
- Gel manicure (extension) – 800 rubles;
- Manicure correction – 500 rubles;
- Gel manicure removal – 400 rubles;
- Nail modeling – 1200 rubles;
- Coating with medicinal varnish – 100 rubles;
- “French” manicure – 250 rubles;
- Nail polishing – 100 rubles;
- Classic pedicure – 900 rubles;
- Hardware pedicure – 1100 rubles;
- Treatment of fingers and feet – 700 rubles;
- Foot bath – 150 rubles;
- Foot scrub – 100 rubles.
Expenses and income
Table 1.1
One-time expenses.
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Registration of individual entrepreneur | 800 |
| 2 | Quartz sterilizer, 4 pcs. | 7 200 |
| 3 | Manicure table set, 4 pcs. | 60 000 |
| 4 | Paraffin burner, 4 pcs. | 10 000 |
| 5 | Ultraviolet lamp, 4 pcs. | 12 000 |
| 6 | Fraser, 4 pcs. | 30 000 |
| 7 | Aprons and gloves for craftsmen, 4 sets | 10 000 |
| 8 | Reception desk | 20 000 |
| 9 | Craftsmen's chairs, 4 pcs. | 16 000 |
| 10 | Chairs for clients | 16 000 |
| 11 | Pedicure chairs, 2 pcs. | 50 000 |
| 12 | Waiting sofa | 12 000 |
| 13 | TV | 18 000 |
| 14 | coffee table | 3 000 |
| 15 | Hangers | 2 000 |
| 16 | Phone number for administrator | 2 000 |
| 17 | Filing cabinet | 3 000 |
| 18 | Safe | 2 500 |
| Total | 274 500 |
Table 1.2
Monthly expenses
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Renting premises | 50 000 |
| 2 | Consumables (varnishes, napkins, bases, etc.) | 40 000 |
| 3 | Employee salaries | 140 000 |
| 4 | Taxes (USN, 15%) | 40 000 |
| 5 | Advertising | 10 000 |
| 6 | Internet, TV | 3 000 |
| 7 | Stationery | 2 000 |
| 8 | Water, tea, sweets for clients | 2 000 |
| Total | 287 000 |
With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.
The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on successful business.
Services that help maintain or create beauty have always been in demand, especially by the fair half of humanity. You need to take care of your nails no less carefully than you take care of your facial skin or hair.
Agree, people pay attention to their hands almost everywhere - in a store, in an office, among friends, and even more so with girlfriends. It’s good if nature rewarded you with beautiful and strong nails. But even then, they require care to keep them looking neat and attractive.
To do this, at a minimum, you need to do manicures and pedicures regularly. For those who have been deprived by nature, there is such a service as artificial nail extensions.
Education
The idea for nail extensions or providing manicure and pedicure services is always relevant, despite high competition. But before providing such services, it is necessary to undergo special training. It is enough to sign up for appropriate courses or order CDs with educational materials via the Internet. The basic course includes only nail extensions. You will have to learn additionally how to perform design and painting.
Market Segment Definition
As mentioned above, the nail business is highly competitive. Therefore, only the master who knows his craft perfectly and uses good, high-quality materials in his work will be successful. Today, gel nail extensions are becoming increasingly popular. This is due to the fact that in this case it is necessary to use a liquid for polymerization. This substance is quite toxic and requires an exhaust hood in the room where acrylic nails are being extended.
Typically, this type of service is resorted to for several reasons. This includes a lack of time for care, ugly natural shapes, and great design opportunities. The clients of the salons, as a rule, are girls over the age of 17 years. The upper limit of the age category is difficult to determine. Mostly students, office employees and salespeople turn to the masters. But ordinary housewives don’t stop by too often. To begin with, it is better to offer your services to friends and acquaintances. If everything is done efficiently, advertising is guaranteed.
Required materials
Before starting your own business, you need to create a business plan. The nail business requires this just like any other. For training and provision of nail extension services, the following amount will be required (calculations are based on prices of TM Sharlin (Russia), taking into account the need for consumables for work for a month):
- Gel brushes No. 4, 6 – 1200 rub.
- Brushes for painting (set of 12 pcs.) – 400 rub.
- Sculpting brushes (set of 5 pcs.) – 600 rub.
- Transparent gel, 15 ml – 900 rub.
- White gel, 15 ml – 850 rub.
- Pink camouflage gel, 15 ml – 900 rub.
- Finishing gel, 15 ml – 750 rub.
- Degreaser, 10 ml – 250 rub.
- Disinfectant, 250 ml – 200 rub.
- Pusher, 1 pc. – 300 rub.
- Files, 3 pcs. –90 rub.
- Buff, 2 pcs. – 60 rub.
- Cuticle oil, 5 ml – 100 rub.
- Edge line remover, 10 ml – 300 rub.
- Primer, 10 ml – 420 rub.
- Tips (set of 500 pcs.) – 500 rub.
- Molds, 500 pcs. – 600 rub.
- Tip cutter – 120 rub.
- Milling cutter with attachments – 6,000 rubles.
- Brush cleaner, 50 ml – 400 rub.
- Nail polishes, 10 pcs. – 400 rub.
- Ultraviolet lamp – 1400 rub.
- Nail polish remover, 500 ml – 400 rub.
- Sticky layer remover, 250 ml – 600 rub.
- Napkins – 20 rub.
- Cotton pads – 100 rub.
- Gel or acrylic paints – 1000 rubles.
- Glue for nails and tips – 110 rub.
- Elbow pad - 200 rub.
- Gel remover, 250 ml – 600 rub.
The total cost of materials will be 19,370 rubles.
Service costs
In order to determine the pricing policy, you need to find out the cost of gel nail extensions. This is quite easy to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:
1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;
2) finishing gel 750: 10 = 75 rubles;
3) forms 600: 500 * 10 = 12 rubles;
4) brushes 600: 5 = 120 rubles;
5) nail polish = 5 rubles;
6) additional expenses (cotton pads, cleaning brushes, electricity, auxiliary fluids, etc.) = 100 rubles.
We find that the cost of providing artificial nail modeling services is 480 rubles.
Determining prices for extensions
After determining the cost, do not forget to include the relevant information in the business plan. Nail extensions are quite a profitable business. There are many who want to give their hands a well-groomed look. Transparent gel extensions and French manicures are in particular demand.
The second option, which uses camouflage and white gel, is more labor-intensive. But in terms of material consumption, these types of extensions are practically the same; the difference lies only in the complexity of the work performed and the time required. Please note: the minimum profitability must be at least 25%, otherwise there is no point in starting a business. In addition, the business idea for gel nail extensions can be implemented in two ways.
The first is the opening of a salon. But this will require additional costs for renting an office and paying employees. Let's focus for now on this option, like a nail extension business at home - this is more acceptable and practical for a novice master.
So, let's get back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of residents of the locality and the prices of competitors. On average we have the following result:
1. Transparent gel extensions - 480 * 1.25 = 600 rubles.
2. French extensions - 600 * 1.5 = 900 rubles.
3. Correction with transparent gel - 400 rubles.
4. French correction - 600 rubles.
These are the minimum prices for a novice master who conducts appointments at home.
Prices for nail design are somewhat different, but they also depend on the materials used and the complexity of the work. The average price for nail painting is 120 rubles, and for artistic sculpting - 300 rubles.
The concept of a small nail salon (also called nail bars) has become popular amid a shortage of premises for rent and due to the fact that many women often need the procedure urgently. Typically, smaller nail salons may also provide pedicures and offer a cup of coffee to the customer while they wait.
There are several chains of nail salons operating in Moscow and other cities that offer to purchase their own franchises. So, for example, a franchise of Lena Lenina’s network will cost 3 million rubles, a franchise of the “Fingers” salons, taking into account the down payment and investments in opening, will cost approximately 2.7 million rubles. A large partner will relieve you of the need to select equipment and materials for your salon (you will work with a wholesale network supplier), and will help with promotion and finding clients. On the other hand, by opening your own salon, you can, firstly, save money, and secondly, you will not be bound by numerous obligations and instructions.
According to H&F estimates, opening a small manicure salon may require about 500,000-800,000 rubles; these costs can pay off in about a year.
Room
You have to decide how many masters will work for you, and, based on their number, look for a room of 8-10 m2 per workplace for one manicurist. Pay attention to non-standard options - pavilions in shopping centers and premises on the first floors of business centers. It is in these buildings that your clients often spend time. Sanitary standards prohibit working in basements. Renting a room of 30-60 m2 can cost 40,000-90,000 rubles per month.
Repair
For lamps for extending and drying nails, as well as for various cutters, you will have to make several additional sockets for each workplace. Your salon should be clean and comfortable, but there are no special requirements for the renovation of the manicure studio premises.
Documents
You do not need to obtain a special license to operate a nail salon; you just need to register an individual entrepreneur and complete SES documentation. Rospotrebnadzor employees will help with the latter when they come with an inspection. All instruments used by craftsmen must undergo a sterilization procedure; departments can inform you about this and the procedure for carrying it out. You will also need to conclude an agreement on the disposal of fluorescent lamps.
Other expenses
Staff
As a rule, nail salon technicians work for a percentage of the cost of the procedure. Depending on the agreements, the salon itself may receive less than 50% of the price of each manicure. Everyone wants to get famous artists with an established client base, so that they don’t have to recruit clients from the street. Meanwhile, the manicurists themselves are reluctant to get a job in an unknown salon. Personnel costs should include payment for the work of an administrator (or two) and a cleaning lady.
Small equipment and fixed costs
The price of a manicure table ranges from 3,000 rubles to 50,000 rubles. It’s also not difficult to find tables that are even more expensive. For the table you will need to purchase cutters, lamps for nail extensions, hand baths, various stands for varnishes, creams and tools, and you may also need a manicure cart for storing other cosmetics. The cost of large equipment can cost approximately 100,000 rubles.
You will have to agree with the craftsmen on who will buy small consumables: varnishes, hand creams, oils, powders, antiseptics, napkins and nail files. If they want to work with your funds, their purchase will cost almost 100,000 rubles.
Promotion
We would like to thank for their help in preparing the material: , the chain of nail salons “Palchiki” and the Nail bar company
Illustrations: Natalya Osipova
Initial investment in business - 470,000 rubles.
Time to reach the break-even point - 4 months.
The payback period of the project is coming from 10 months.
Return on sales - 19%
2. Description of the business, product or service
The nail salon provides nail care services for both the female and male half of the population. As a rule, a client comes to the salon not only to get his appearance in order. The atmosphere and communication inside the salon are of great importance. It is important that employees treat each visitor carefully, greet them with a smile and take into account every client’s wishes. In addition, the convenience of the location greatly affects the salon’s traffic.
There are several options for the location of a nail salon:
- In a place with high traffic of passing people (main street);
- In a residential area;
- In shopping and entertainment centers.
The last option does not fit the concept of a cozy home salon, because... To create an atmospheric interior, you need a spacious room, and rent in shopping malls is very expensive.
The location in a residential area limits the target audience of the project to residents of nearby houses. However, even nowadays, not all housewives make regular investments in their own appearance. And in order for people to purposefully get to the salon from different parts of the city, it is necessary to create a reputation and form a customer base.
The optimal choice would be to locate the salon in the city center near office buildings and shopping centers. It is also worth paying attention to the proximity of transport stops and metro stations. This will make it convenient for clients not only to come into the salon after work, but also to have the opportunity to “drop in” for a manicure during their lunch break.
The total area of the nail salon is about 30 sq.m.
Pedicure room - 9 sq.m. This area is enough to accommodate two workplaces. However, for the first time, one pedicure chair will be installed in order to save investments and taking into account the low demand for salon services in the first 2-3 months after the start of work. Main hall - 15 sq.m. It is assumed that this area is sufficient to create two workplaces and a comfortable waiting area. In the future, the waiting area can be attached to the reception, and the number of workplaces in the main hall can be increased to 4. 2 sq.m. should be allocated for the bathroom, and 5 sq.m. will be enough to install an administrative reception desk.
A manicure salon belongs to the beauty salon business, but offers a highly specialized list of services that only affects nail services. Nowadays there are a huge number of procedures for treatment, restoration and nail extensions on the market. To begin with, you should focus on the most popular services. Firstly, the salon masters will have the opportunity to hone each service to perfection. Secondly, it saves on the purchase of consumables.
In the future, you can expand the list of services and also increase prices. However, before mastering new services, salon masters must perform at a high level what is already in the price list.
3. Description of the sales market
The main competitive advantages of the salon are:
- Convenient location;
- Availability of parking;
- Cozy atmosphere (comfortable waiting area, pleasant communication, unobtrusive background music);
- High level of service (warm welcome, quality service, taking into account the client’s wishes);
- Availability of a subscription system for regular customers;
- High-quality maintenance of the client base, segmentation of clients into groups;
- Convenient work schedule.
The subscription system provides 10 manicures with a 20% discount. The subscription is valid for 1 year. The subscription is for the bearer. Thus, the one who purchases a subscription becomes your regular customer. In addition, he attracts new customers through a one-time transfer of his subscription.
After working in a salon brings a stable profit, you can think about developing a network of salons throughout the city. This is another effective way to reduce competition.
4. Sales and marketing
If we consider the impact on the traffic of people passing near your salon, then the main way to attract attention will be bright sign.
You can give it away printed materials in nearby shopping centers or crowded places. If there is a cafe or some kind of entertainment establishment next to the salon, then agree on the placement of your business cards.
An important role in sales is played by the politeness of the staff and the ability of the administrator to communicate on the phone. It is necessary to pay attention to the communication skills of the administrator/manager before hiring him.
As for working with regular clients, you need to hold private events (hen parties), organize special promotions and gift certificates for holidays. Retaining a client is an art. Therefore, when allocating a budget for marketing, you should distribute it between potential clients and real ones.
5. Production plan
For this type of business it is necessary to register an individual entrepreneur. The entire procedure, including registration with the tax authorities, will take 2 weeks. The chosen taxation system is UTII. A nail salon fits into the “Household Services” category; the main indicator when calculating tax is the number of employees employed in the business. The correction indicator is set separately for each region.
After completing registration, you need to start looking for premises.
There are a number of requirements for the premises of household organizations (including hairdressing salons and beauty salons), which are regulated by SANPIN Resolution 2.1.2.2631-10. Including:
- Manicure and pedicure rooms should be located separately;
- The workplace must be at least 4.5 sq.m.;
- The cabin must have a separate place for disinfecting instruments, equipped with a sink and cold/hot water supply;
- The pedicure room should have a foot bath, as well as a separate sink for washing hands. Hot and cold water supply is required.
6. Organizational structure
7. Financial plan
This business plan provides a detailed list of equipment and furniture needed to start operating a salon. However, there are many companies on the market that offer complete manicure and pedicure equipment at a discount. This saves time searching for separate suppliers for each type of equipment.
The investment amount for this type of business is 469,500 rubles, taking into account the initial investment and operating expenses for the first month of operation.
Initial investment in opening a manicure salon
Current expenses
The maximum production capacity is 15 procedures per day: 12 manicure services (6 for each master) and 3 pedicure procedures. With daily loading, this amounts to 450 procedures per month. However, this level of employment is achieved only after a year of constant operation of the salon.
The time to reach the break-even point is 4 months.
The payback period of the investment is 10 months.
Calculation of investment efficiency, 24-month sales plan and main economic indicators are presented in the financial model.
8. Risk factors
The main internal risk factor is employee dishonesty. Some masters come to work in a salon in order to form their own client base, and then continue working at home.
In order to prevent such fraud, you need to:
- ensure close contact between the client and the administrator (timely reminders, holiday greetings, warm welcome);
- introduce a corporate culture aimed at long-term work with each employee;
- maintain a friendly atmosphere within the team and hold joint events;
- maintain a stable level of employee wages and constantly expand the sales market.
The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments (start-up capital is only 300-400 thousand rubles), but it brings in 100 thousand net profit monthly. In the future, you can offer additional services in the field of beauty and personal care.
According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on profit volumes in the nail service industry. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).
50% of beauty salon services are manicures. The disadvantage of this business is high competition. The niche for premium services has been filled, the market segment aimed at clients with middle and low income levels is 50% formed. Networks of salons are poorly developed.
Target Audience
The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.
To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:
- lifestyle;
- salary level;
- preferences;
- needs;
- values.
Conduct an in-depth analysis and collect the following information:
- Full name, contact details;
- date of first visit to the salon;
- total number of visits;
- optimal time to visit;
- the client’s opinion about the quality of services and the salon as a whole;
- what craftsmen served the client.
This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.
Types of manicure business
At the planning stage it is important to choose a format:
- Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
- Studio. Beauty salon with all types of manicure and pedicure and qualified staff. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.
- Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Disadvantages - expensive rent, psychological factor (many clients cannot relax when undergoing cosmetic procedures in front of everyone), reputation as a budget establishment (repels many). The business cannot be expanded.
- Manicure at home. Business with minimal investment. At the initial stage it will not even require registration. A good option for both a beginner who wants to have an independent source of income, and an experienced one with an established client base. A home studio has a lot of advantages - small investments, the ability to record at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.
Let's look at what it takes to open a manicure studio from scratch.
Documents
Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.
Package of documents:
- Certificate of registration of individual entrepreneur or LLC.
- License.
- Permission from the sanitary and epidemiological station.
- Fire inspection permit.
- Certificate of registration with the tax authorities.
- Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.
A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.
If the owner of the premises has not entered into an agreement for the disposal of fluorescent lamps, solid waste, or garbage removal, the solution to these issues will fall on your shoulders.
Room
The location and area of the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near public transport stops and intersections in residential areas, in shopping centers.
The nail studio must meet sanitary requirements:
- availability of cold and hot water supply;
- the area of one workplace is not less than 4.5 m²;
- utility room;
- separate rooms or areas for manicure and pedicure;
- high-quality ventilation system;
- a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).
You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”
For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.
Equipment
Table No. 1. Furniture for a manicure room:
|
Cost (RUB) |
|
|
Chairs for craftsmen |
|
|
Chairs for clients |
|
|
Manicure table (height no lower than 70 cm) |
|
|
Racks for storing tools and consumables |
|
|
Reception desk |
|
|
Sofa for visitors |
|
|
TV for the hall |
|
|
Pedicure chair |
|
|
Total amount: |
Table No. 2. Equipment for manicure salon:
|
Equipment |
Cost (Russian rubles) |
|
UF lamps for building and drying gel polish |
|
|
Sets for manicure and pedicure |
|
|
Sterilization equipment |
|
|
Milling cutter for manicure and pedicure |
|
|
Baths, coasters and pillows |
|
|
Paraffin furnace |
|
|
Nail brushes |
|
|
Manicure hood |
|
|
Total amount: |
Table No. 3. Materials for the manicure salon:
Staff
Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.
Criteria that the candidate must meet:
- education in the specialty, availability of a resume;
- availability of a health certificate with a completed medical examination;
- politeness, neat appearance;
- Diplomas from competitions, certificates of master classes will be advantages.
Table No. 4. List of employees:
Advertising
In the beauty industry, word of mouth is considered the best advertising. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.
But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:
- Print advertising. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
- Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
- Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. To underestimate this fact means to lose an impressive share of customers. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
- Participation in competitions, master classes, competitions.
- Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
- Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.
To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media. This method of advertising will require from 15,000 to 20,000 rubles.
Pay attention to the design of printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.
How much does it cost to open a manicure studio: business plan with calculations
Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:
- Registration of a business, payment of state duties and taxes - 10,000 rubles;
- Cosmetic repairs - 30,000 rubles;
- Furniture - 132,000 rubles;
- Equipment - 35,000 rubles;
- Materials - 29,000 rubles;
- Advertising - 40,000 rubles;
- Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.
In total, you will need 351,000 rubles to start.
Monthly expenses:
- Taxes - 8,000 rubles;
- Apartment rental - 25,000 rubles;
- Utility bills - 10,000 rubles;
- Salary to employees - 126,000 rubles;
- Materials - 5,000 rubles;
- Advertising - 5,000 rubles.
Total monthly expenses: 179,000 rubles.
There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:
- SPA procedures;
- aroma peeling;
- aroma massage;
- healing coatings.
Offer only popular services at first to save on equipment and materials. According to statistics, manicures are in high demand. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicure - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.
Table No. 5. Manicure services and their cost.
|
Price (Russian rub.) |
|
|
Manicure without coating |
|
|
Hardware manicure |
|
|
Varnish coating |
|
|
Gel coating |
|
|
Removing varnish |
|
|
Gel extension |
|
|
Design (art painting, rhinestones, etc.) |
|
|
Correction |
|
|
Paraffin therapy for hands |
|
|
Paraffin therapy for feet |
To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.
The average profit of 3 masters per day will be 9,000 rubles.
This is about 252,000 rubles per month.
Net income: 252,000 - 179,000 = 73,000 rubles.
Payback period: 5 months.
Is it worth working on a franchise?
When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into the pitfalls that await a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.
The disadvantage of a franchise is the need to give away part of the profit every month.
What is more profitable: a nail salon or a home business?
If you are a professional master and do not have the capital to open your own office, a home salon will be the best solution. What's good about it?
There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.
Business risks
- High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
- It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
- High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
- Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.
Conclusion
This is not a seasonal business - there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.
Never neglect planning. A detailed business plan for a nail studio will allow you to predict profit levels and keep costs to a minimum.
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