The Americans turned out to be not so “stupid”, as the famous satirist called them, when it turned out that it was in the USA that profitable business ideas were born, and a large number of people successfully used them. “Old Europe” does not lag behind the country of the New World, where the golden minds of business put their best ideas for making money into practice.
By the way, almost everything that Runet businessmen have today is all the developments of Western minds, therefore, both online and offline, the palm in generating profitable types of businesses and the best ideas for their implementation is still held by foreigners.
Who knows, maybe in Russia the “Kulibins” and “Cherepanovs” of business will turn the tide of history, and entrepreneurs from America and Europe will enthusiastically follow the news of “making money in Russian”, but for now let’s talk about what the “bourgeoisie” have come up with ", which is already working successfully in many countries and does not require large investments.
New business in America that does not exist in Russia
Surely many people have thought about starting their own business, but when faced with the question of start-up capital and what exactly to do to make it profitable, they immediately discarded this idea. There is a completely reasonable justification for this - great competition in a certain type of activity and fear of losing invested funds.
Abroad - both in Europe and America - for many residents, small business is not only the main source of daily income, but also their way of life. The only way out of lack of money is to come up with new ideas and look for creative ways to implement them, this is especially true in settlements located far from metropolitan life.
They may be the craziest at first glance, but this is the secret of the success of many Americans and Europeans who have managed to amass good capital by doing something that no one has yet thought of.
Of course, in a small business, sooner or later, competitors will still appear who will “shamelessly” borrow the brainchild of the developer, and the business will cease to generate sufficient profit. Let's look at popular new products that have just arrived from abroad and have already begun to produce good results in Russia.
A restaurant that won't let you get fat . It is known that in America, and in many European countries, fast foods and restaurants fast food constitute a huge part of the country's economy and, of course, competition among establishment owners. For people watching their figure or simply wanting to lose weight, it is extremely important to know how many calories a particular dish contains. The idea of making a profit is that the menu of take-out cafes and restaurants indicates the calorie content of each dish. This American novelty has become popular in Russia as well, because it’s no secret that many people are seriously passionate about a healthy lifestyle and going to the gym, but don’t have enough time to cook. Abroad, you can receive an incentive prize in the form of a glass of beer or cola for eating the fattest and most high-calorie dish.
Caramel is an inexhaustible source of income . There are not many things you can remember that a person will be happy with throughout his life, and one of them is caramel. Sweets will always be in fashion, and making delicious caramel requires delicious fruit syrup, purified water and granulated sugar. Of course, each master has his own cooking secret, but nevertheless this type of activity will never lose its popularity. An innovation in this direction is that the buyer sees the entire process of preparing the type of candy he likes, on the cut of which the master can make a “cartoon”, the buyer’s initials or beautiful picture. This idea allows you to open your own, which will generate income for many years.
Groceries without packaging – a blow to the crisis . Think about how you can interest a person in a crisis? Of course, low food prices and high quality. A new direction in the grocery trade has become the distribution of products without packaging. It is known that almost a third of the cost of many brands is the price that the buyer overpays for a beautiful wrapper. The American idea of making a profit is to sell weight products in the store, which are in transparent containers. The buyer always sees what kind of tea, coffee, pasta, cereals and other products he is buying, while the price tags indicate not only the cost of the goods, but also the difference between packaged and non-packaged products.
Advice: in Russia this type making a profit is gaining great popularity. Despite considerable competition, this approach to selling food products can bring stable profits over a long period of time with a minimal initial investment of money.
Providing pet care services . In America and Europe, this type of service is very popular among business people who have no time to deal with the “personal life” of their pet. Entrepreneurs offer their services, which include transporting animals to veterinary clinics and beauty salons. This is a kind of taxi for dogs and cats, in which you can place cages and food. You agree with the owner of the animal about the need to take the cat or dog to a specified place at a specified time, for which he is willing to pay a substantial fee. This business is profitable, so if you decide to take it seriously, you certainly won’t go wrong. Moreover, maintaining specialized “hotels” for animals is very profitable. For example, a person needs to go on a business trip or go away on business for several days, but there is no one to leave his cat or dog with. A day of keeping an animal in a top-class nursery costs the owner a tidy sum, and the owner of the establishment receives a substantial profit, taking into account the fact that those who want to give their pet to good hands, especially in major cities, there are quite a few.
Buy wheels cheap, or how to make money on paving slabs? It would seem, what connection could there be between used car tires and paving slabs? It turns out that the Americans came up with the idea of making sidewalk tiles from rubber, which is obtained from car tires by vulcanization. Crumb rubber is obtained from the wheels, which is subjected to vulcanization, after which the mass is poured into ready-made forms, dried in special chambers and the resulting high-quality and very durable tiles. Its service life is a quarter of a century, and the profitability of this type of activity is almost half of the costs. In addition, to implement this type of business you will need to rent a small room and purchase the appropriate equipment. The investment will fully pay off in just a few months.
Shopping is the scourge of all men . In America, stores that sell jeans are extremely popular among men, and there is nothing else on sale other than them. This type of business in the States has been a trend for the last few years. And if you want, then you need to “take the bull by the horns” before your competitors do it for you. The idea is that the store only carries denim brands for men. They are hung in such a way that the buyer can see their quality and style, and there are simply no shelves in the market. The store seller invites customers to install special software on their smartphone that allows them to scan the numbers of the jeans they like and indicate your size. A few minutes later, an SMS arrives on the phone indicating the number of the fitting room in the store, where the selected models are already waiting for the buyer. The man will only have to try them on and, if the jeans fit, then he goes to the cash register with them, and the models that do not fit are placed in a special container. Please note that most buyers consider this type of purchase a real pleasure and quickly become regular customers of such stores. This business model allows the store owner to increase profits tenfold. Who knows, maybe in a few years you will become the owner of the sales of denim brands?
What Europe has that Russia doesn’t - business
Ecobusiness in European style
. It is known that Europeans care about the environment and quality of life, so it would be foolish to think that enterprising people will not make money from this. One of popular ideas that generate considerable income is the production of laminated wooden beam, which is used for the manufacture of high-quality door and window blocks. Nowadays you won’t surprise anyone with metal-plastic windows, and most people try to install environmentally friendly frames made of laminated wood. In Europe, this type of business is considered very profitable, since the entrepreneur’s annual income increases by almost 30%. In Russia, this type of activity requires considerable capital investment, but it should be noted that in the near future the production of Euro timber will generate enormous income. It’s easy to calculate your approximate income from this type of activity.
Ecotourism. Why is it so interesting from an entrepreneurial point of view? First of all, it is necessary to highlight the organization of tourist trips to agricultural farms where unusual animals are raised. For example, a businessman can come to an agreement with a farmer (if he himself is not one - but how could he? additional income I haven’t bothered anyone yet) about organizing a tourist excursion. This could be a trip to a farm where ostriches, snails, frogs, unusual varieties of fish, etc. are raised. In addition, this is a kind of “rural” one, in which a farm visitor will be able to purchase products directly from the manufacturer, and without significant store markups. The clients of such farms are often the owners of elite restaurants, supermarkets and simply connoisseurs of a good, unusual outdoor recreation; besides, exclusive delicious dishes will be prepared for the clients right on the farm, so this business idea is unlikely to become obsolete in the near future. Particularly popular in Europe are frog legs and snails, from which even small restaurants prepare dishes familiar to many.
Advice: In our country, this business has begun to develop rapidly, and its owners are already bringing a very solid income, because the costs of raising livestock, which are in great demand, are incommensurate with the profit. Perhaps the biggest expense for a businessman will be renting an artificial reservoir. According to many experts, it is the breeding of frogs, crayfish and commercial fish that brings huge profits in Russia today. Therefore, you should seriously think about this type of activity if you want to earn serious money.
Hotel on wheels . In both America and Europe, mobile hotels are incredibly popular, because people know how to value their time and quality services. The mobile hotel will be delivered to the client at the place where he indicates. Imagine how much money a person will have to pay if he wants to go on a tour of Europe, because each hotel has its own prices and procedures. The mobile hotel will follow the client from country to country, so he will not have to waste time on his long-awaited vacation looking for accommodation with affordable prices for services. Inside the mobile hotel there is everything you need for a good rest: shower, bed, toilet, kitchen and other amenities. In addition, linen change, free Wi-Fi and daily full breakfasts are provided. There are more and more people wishing to use the services of such a hotel every month, because a person can relax both in the summer on the shores of sunny Nice and in the winter, skiing in the Alps. The income of this business idea is approximately 60% of the investment.
Marzipan figures . The profitable business of producing marzipan figurines is in great demand among creative individuals. The fact is that you can make anything you want from nut flour and delicious sugar syrup, and besides, the master covers the sculpture or figurine with food paint. At minimal costs, you can sell products at a good markup, thereby ensuring a comfortable life and doing what you love. In some European countries, marzipan and persipan figurines are made by entire families. Please note that production does not require investing in expensive rental premises, so this business is considered highly profitable.
New business ideas in Europe with small investments
Let's talk about business ideas that do not require significant financial costs and which have already been successfully implemented by many Europeans.
Personal trainer and fitness mentor . It's no secret that going to fitness centers and fashionable gyms is not a cheap pleasure. In addition, most people who would like to exercise to maintain good health physical fitness, are unable to attend gyms due to lack of time. If you are friends with sports, then this type of activity is perfect as your main income. You won’t have to invest money for this, unlike this type of activity, for example, but you will need to advertise your services. Bulletin boards and social media, thanks to which you will soon be recognized as a professional. In addition, a free schedule allows you to manage your time and earn good money.
Freelancing. Perhaps, one of the profitable niches in business, which are popular not only in America, Europe, but also in many countries around the world. Investments for this type of activity are not required, and the income of many remote workers exceeds the level of $1000 per month and above. You can work as a copywriter, webmaster, remote assistant to the head of a company, read letters, do accounting and manage the affairs of various companies. The more experience a person has in various types activity, the higher his income. You can start earning money right away, for which you need to register on exchanges for remote work and offer your services. It doesn’t matter that your portfolio won’t have flashy statistics – good specialists very quickly start working exclusively for themselves and don’t go unnoticed by employers.
E-commerce . IT technologies and CPA marketing are types of freelancing, and businessmen earn decent money in this field. For entrepreneurs who are engaged e-commerce, the profitability bar has practically no restrictions. Perhaps one of the best investments is investing in your own knowledge. Programmers and good arbitrageurs can earn obscene amounts of money from their knowledge. In addition, a businessman manages his time as he pleases. That’s why this type of business is so popular among remote workers.
Beer boom. Let's talk about a business that has been incredibly popular for several years and brings significant dividends to entrepreneurs. These are private breweries, the number of which is growing every day in America, in Europe, and in our country, by leaps and bounds. This phenomenon can be explained quite simply – the desire of the end consumer to receive a tasty product cooked according to an unusual recipe. Despite the fact that opening your own brewery with a daily production of 500 liters of product will require about $25-30 thousand, the investment pays off very quickly. As a rule, many owners of private breweries quickly become owners of a network of shops and pubs through which their products are sold. For example, in Britain alone in two years the number of private breweries amounted to 1.2 thousand enterprises, due to which product consumption increased by 18%.
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As you can see, there are countless ideas for business, and what exactly to do is, of course, up to you to decide, but you should remember that they must be unusual and based on a creative approach to solving problems and meeting ever-increasing human needs.
- The newest business ideas from Europe: TOP 12 ideas 2019
- Business ideas from Europe: how to find them
Most entrepreneurs dream of coming up with a new “million-dollar idea” that will bring millions in profits and elevate them to business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this in no way prevented them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg’s idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.
The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life extraordinary ideas that can easily be used here. Ecotourism, women's repair teams, production of euro-timber - these and many others European ideas work successfully on Russian market.
The newest business ideas from Europe: TOP 12 ideas 2019
1. Bicycle cafe . Everyone knows what “Makavto” is - McDonald's and other cafes serve customers right in the car. A similar business aimed at cyclists recently appeared in Zurich. A person can come to a cafe and drink coffee/eat without getting up from a bicycle, which is “parked” right on the territory of the cafe directly at the table.
It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.
Can this idea be applied in Russia? Yes - especially in large cities. In addition to being convenient for cyclists, this new product will attract the attention of visitors - even those who came on foot or arrived by car.
By the way, you can do another business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bicycle rental point, where anyone can literally take a bicycle in a matter of seconds for little money, and then return it - to this point or to any other similar rental point in the city.
Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.
2. Free gym.Many people don't go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such a sum, or he will not buy a subscription, doubting that he will go there regularly for a month or, even more so, a year.
Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money from sales additional services or sporting goods. This could be consultations with a personal trainer, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the hall.
Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who simply go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym’s operation to attract customers.
3. Cone Pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they’re in a hurry to get to work), they don’t have time to have lunch (they’re busy at work), and in the evening after work, the last thing they want is to stand at the stove.
This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is rolled into a cone. Thanks to this, pizza can be eaten away from the table, without a knife and fork.
You can organize such a business in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out among other pizzerias.
4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs went further - they installed vending machines at train stations in large cities with sunglasses, towels and other things that travelers often forget.
This idea can take root in any country, because people spend a lot of time at train stations and willingly spend money there. Moreover, if you believe the statistics, the number of Russians traveling is growing every year.
Another unusual vending shop sells... sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe there are already special machines for selling rolls.
If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance
5. Children's hotels. This idea will certainly appeal to parents who dream of taking a short break from their children - or who are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is essentially an analogue children's camp: the menu and room design are created taking into account the interests of small guests. In addition, such hotels must have a medical worker and a psychologist.
This idea will probably take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.
6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - employees often have to stay at work until late. At the same time, not every company is equipped with a break room. The solution is a table that turns into a bed. In its normal form, it is no different from a regular office desk, but once you lower the back panel and fold out the side cover, the desk transforms into a place to rest. In addition, there is a small TV.
The idea of transformable furniture is far from new, but only this table combines furniture for work and relaxation.
It is difficult to say how far this idea can take root in Russian offices - after all, few employees are so “hot at work” that they need a place to sleep. But for small-sized apartments, of which there are plenty in our country, this can be a real godsend.
7. Selfie mirror. Selfies are a real trend in recent years. To avoid appearing in the frame with your arm outstretched. Special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, and your hands can be anywhere.
It's hard to say how popular this idea might be - most likely, the mirror can be bought by real selfie fans who don't mind paying for such a thing for the sake of their favorite hobby. In addition, a large selfie mirror can be rented for various events.
8. Varnish with aromas.The company Revlon, known to all women, has released new collection Revlon Parfumerie varnishes - 24 colors with scents corresponding to the desired shade. For example, a Bordeaux-colored varnish has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.
The fact is that ordinary varnishes have a rather sharp and specific smell, which irritates many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant odor, and ideas have already appeared on how to give them a better aroma.
9. Travel on public transport using a smartphone.To board a plane, you no longer have to present a printed ticket - air tickets have become electronic. In large Western cities, applications have already appeared that allow you to buy tickets for other types of transport - the ticket remains in your smartphone.
By the way, a similar project called “Mobile Ticket” was recently launched in Moscow. Now, to pay for the metro fare, you need to touch a mobile phone that supports NFC technology to the turnstile. Something similar could well be created in other megacities.
10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities are a significant sector in the modern tourism industry. However, people with low vision may not be able to enjoy the ride 100%. An interesting idea came to the mind of the visually impaired travel agency owner Amar Latif - he began organizing special tours for the blind.
During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to experience all the beauty of the places visited.
Creating conditions for people with disabilities is a very popular type of business and direction social policy in the West. Most likely, this fashion will soon reach us.
11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Doesn’t Believe in Tears.” In fact, many people don’t like dirty shoes - but what should we do if in some regions of our country there is dirt and slush on the streets for ten months of the year?
The solution may be a special liquid called Ultra Ever Dry: after treating your shoes with it, your shoes will repel dirt, water, and even sand. This liquid is successfully sold in Europe. In Russia, this business can work in large cities.
12. Restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the amount of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.
The advantage of such a business idea is its simplicity. You just need to enter the calorie content of the dishes into the system and add one line on the invoice. People who take care of their shape will certainly not ignore such a restaurant.
Business ideas from Europe: how to find them
If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.
- If you have friends, family or acquaintances living abroad, ask them what exciting new developments have appeared in their market. You can also subscribe to groups of Russian emigrants in Europe on social networks and find the necessary information through them.
- Regular monitoring of foreign business websites. If you own foreign languages, it is better to subscribe to foreign sites - while this information will be found and reprinted on Russian-language resources, it may become slightly outdated.
Don't limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product must satisfy the client’s real needs - only in this case will he be willing to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.
How to test a business idea
A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur make sure that an idea will bring profit and not loss?
You need to determine the demand for the product - this is the most logical method to test a business idea.
- Create a landing page and set up advertising to see if people are interested in your product or service.
- Post an advertisement for sale on Avito or another free classifieds board.
- Formulate a search query and see the number of similar queries on Yandex Wordstat
- Monitor forums and social networks (communities where your target audience is).
The test from business school teacher J. Kraus involves a quick ten-second assessment of any business idea. A good idea might be:
- Oxygen - that is, a vital commodity;
- Medicine (Aspirin) - something you can do without, but it’s difficult;
- A jewel. - products that may not be necessary, but are in demand due to the positive emotions from owning such a thing.
If your idea is neither one nor the other, nor the third, you should think very seriously about its viability.
But Walt Disney used the made-up word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams work to create a product.
- The first ones are dreamers, they simply generate ideas (even the craziest ones).
- The second are realists, trying to turn empty dreams into a real product.
- The third are critics who criticize the product in every possible way.
Take this method into service and run all emerging ideas through the prism of realism and harsh criticism!
It often happens that a sought-after Western business I just haven’t had time to get to our latitudes yet, and whoever can be the first to implement this idea in Russia can make good money from it. Look for business ideas from Europe, analyze them and implement the most successful ones!
When looking for business ideas that work, aspiring entrepreneurs often turn to the experiences of others. One of the most popular ways to find a business idea is to look at what is happening abroad.
It’s just worth considering that markets different countries are still very different from each other. It’s one thing to have developed economies like the USA and Singapore, which are head and shoulders above other countries in terms of development, and quite another to have Iran and Bangladesh, which are developing at a rapid pace, but only follow global trends, and do not set them.
Already today on the Russian market you can find a lot of ideas that have been picked up abroad. They differ only in the degree of borrowing. You can simply copy someone else’s idea and expect it to “take off” due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were so unlucky,” says Mark Kapchits, founder of the courier delivery management service Bringo.
This once again demonstrates that even the most fashionable and creative foreign idea may not be in demand in Russia. But the whole point is that it is simply not interesting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation and even the mentality of the population.
There is no point in blindly copying a foreign idea. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We invite you to familiarize yourself with business ideas from abroad that promise to become especially popular in 2016.
Booking Platforms
We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and analogues of Airbnb are appearing in other industries.
Services like Airbnb, aimed at vacationers and travelers, are already successfully developing the market, but services aimed at business owners and allowing them to rent work space for a short time are just beginning to appear.
At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.
At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate events, weddings). Such a service can bring good income, if you manage to attract a sufficiently large number of site owners and potential clients to cooperate.
This is proven by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation carried out transactions worth more than 11 million rubles.
It is worth mentioning right away that the service was not copied from abroad.
Mikael Sahakyants
Founder of BASH!Today
The idea for the business was born after deciding to hold a party one Sunday evening. The desire to gather guests and have a lot of fun ran into one obstacle: the lack of a suitable venue. In the end, we managed to find it, but during the search process I realized that I was far from the only one who was faced with the problem of lack of a suitable place for holding events.
I didn’t search for similar services in Russia or abroad until last fall. But in our country, until recently, there were no such services.
I can say that the world does not yet have a strong player in this area, such as Airbnb. The niche has not yet been occupied, especially in Russia.
Today the BASH!Today service works only in Moscow, but it is planned to expand it throughout the country in the near future.
However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, selecting venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.
"Smart" technology
For decades, people have dreamed of a future in which refrigerators would automatically order food that was about to run out. But for now, most of us, in the old fashioned way, take a piece of paper with a list of groceries with us to the store. At the same time today for mostly devices can be monitored one way or another using a smartphone.
But for now we are only skimming the surface: most of us do not go beyond using Fitbit. This is why creating smart products is a great business opportunity.
To make a device “smart,” you often just need to add a sensor and the ability to transmit data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, and the number of steps taken per day proves that making almost every accessory “smart” is beneficial.
Many people today track their activity and performance using watches, headphones, clothes and shoes.
A quick look at the crowdfunding platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new “smart” devices are about to conquer the market. Among them, for example, a luggage bag Neit with tracking capability via GPS and device WiFithing, which remotely monitors the heating and lighting in your apartment.
In the near future, there will be an increase in the number of devices that will allow buyers to improve their kitchen without spending money on it. big money. Among such inventions Smarter Mat- a rubberized mat that can be placed in a refrigerator or cabinet, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from an online store.
Another similar device - The Fridge Cam- can be built into any refrigerator. It takes a photo of what's in the refrigerator, along with the date, and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.
Natural and organic cosmetics
Buyers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel Natural beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.
And besides, today it is more important than ever for customers what exactly is included in their cosmetics. To see this, just visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from all over the world are presented. In February 2016, it attracted 33 thousand visitors.
It is obvious that natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, there is a growing number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends.
The easiest way is to start your own home production natural cosmetics
Many do this, for example, making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can’t earn much for one product.
Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your website, signs up for a subscription for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make his own cosmetics.
You can work according to this scheme not only with components for homemade masks, but with ready-made products from foreign and Russian brands, which cannot be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes of organic creams, oils per year, “ household chemicals", products and even clothes.
The service began operating shortly before 2016, although its creator Tatyana Mikhailenko had the idea much earlier. Tatyana herself says that the idea was born from a long-time passion for “organic”, and was not spied on by foreign colleagues. This is probably true, but in the West, similar subscription services for organic cosmetics, for example, Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche can be said to be empty.
Business withInstagram
Unusual bars
Conventional bars and restaurants no longer satisfy millennials. Audiences aged 25 to 34 are looking for more original ways carry out free time. Today, young people, who most often spend money on entertainment, try to constantly gain some new experience.
You can play on this penchant for novelty by opening an unusual establishment. For example, a bar in which everything from the bar counter to the glasses is made of ice. Such establishments first appeared in Finland back in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.
But Russians liked cafes where they eat in complete darkness. The first such establishment called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, similar establishments began to open in other Russian cities.
If such extremely unusual establishments do not seem to you good idea, you can do it easier and open a cafe with team sports games, for example, ping pong or darts. Or use modern technologies, as the coffee chain did ITBar, where instead of ordinary tables there are interactive ones. With the help of such tables, you can familiarize yourself with the menu, check your social network account, and even watch a movie. A total of four such coffee shops have opened in Russia.
If you are thinking about opening your own unusual bar, keep in mind that Russian catering today is going through a rather difficult situation.
Due to the crisis, many establishments had to close. This, on the one hand, is a big disadvantage, because it is quite difficult to develop in a falling market. On the other hand, the fewer players in the market, the fewer competitors you have. If you offer your customers an interesting way to spend their leisure time and reasonable prices, then you have every chance to successfully implement the idea of your unusual cafe.
Some of the identified trends will be relevant throughout the world, others may remain unclear. In the Russian market you can find many examples of business stories that were successful abroad or, on the contrary, failed.
One way or another, before starting to implement a foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will encounter legislative restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.
Wise businessmen with extensive experience and understanding of the essence of the laws of market development advise not to start your business journey in areas with high competition. They recommend looking for innovative products and services, borrowing free niches, in which only a few work so far.
It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the USA or European countries. Many of them are already successful and in demand abroad, but are not yet available to Russian consumers.
Processing of fruits and vegetables that have lost their marketable appearance
Relative abundance and marketing policy grocery stores provides customers with the opportunity to choose vegetables and fruits. This picture looks especially vivid in supermarkets, where customers line up in long lines and examine each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of food, especially fresh food, is short. The supermarket management will have to throw away the leftovers.
But this resource can be used wisely and launch a line for processing illiquid goods and producing various food products from it: juices, jams and purees, fruit and vegetable salads, soups and cereals. We are not talking about rotten vegetables and fruits, but about those that have simply lost their marketable appearance. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.
Ecotourism
It's very fashionable and promising direction. Relaxing in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract wealthy residents of megacities who are tired of the bustle of the city. Eco-tourism is an excellent alternative to boring luxury resorts and idle lounging on the beach.
Organizing such tours requires minimal costs and is not particularly difficult, but brings high profits. Eco-tourists don't wait comfortable conditions, they are looking for new, sometimes thrilling sensations, they want to test their endurance and get closer to nature at least for a little while. But it is still necessary to ensure the safety of customers.
Selling a liquid that repels water
A profitable business can be created by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquid. The surface treated with Ultra Ever Dry does not get wet or become contaminated with liquid concrete mixtures, oils, or liquid dirt. This product can be used at home, in construction and repair work, and in production.
The advantage of selling innovative products is favorable conditions cooperation from manufacturers and the opportunity to occupy a free niche.
Outsourced call center
More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. Most effective way, which allows you to inform about new offers, conduct surveys and provide a full-fledged service - telephone communication.
Only very large and successful companies have the opportunity to create and maintain the work of their own call center at the proper level. Most enter into contracts with companies that provide this service on an outsourcing basis. To create such a center you need premises, computer equipment, single number, multi-channel communication with free incoming calls and special software. This service is extremely in demand.
Exclusive fragrances for every company
Researchers have long known about a person’s ability to perceive various odors on a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetology and food industries. But now a new, very interesting direction is developing in the USA and European countries. For each company, a unique scent is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very powerful marketing technique - it endears visitors and allows them to remember each company by its smell.
In Russia, this direction is at the stage of development. There is no competition. A business that will create exclusive scents for customers and offer services in the form of installing atomizers and fillers with aromatic substances is doomed to great success and high profits.
Sale of door handles with disinfecting effect
Public institutions and transport, medical institutions, retail outlets and banks are visited by a lot of people throughout the day. What accumulates on door handles and handrails in the buildings of these establishments huge amount microbes, many of which are quite dangerous, are known to everyone.
The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative Pullclean door handles. A dispenser with a disinfectant is installed inside these products. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.
The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each product at $200. Significant profits await those who begin offering these door handles to their customers, as this innovation has generated enormous interest. This is just the first of a completely new line of products. Soon new products will begin to appear on the market that will protect people from various viruses. This direction promises very optimistic prospects for entrepreneurs.
Terminals for selling rolls
This idea is a huge success in European countries. Manufacturers of special vending machines for selling drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for selling rolls.
Until this time, the dish could only be ordered in some restaurants and sushi bars. The technology for their preparation is simple, but requires precise adherence to proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought at a regular terminal. Those who have already purchased special machines talk about significant profits that exceeded the most optimistic forecasts. If you already work in the terminal service industry or are planning to enter this business, purchasing such a machine will be an excellent investment. The initial cost of the device is 150,000 rubles.
Advertising + weather forecast
The idea to combine clothing advertising with information about the current weather state came from a French company. Special software and a weather sensor are installed in the advertising billboard. Images of girls in outfits change depending on temperature and humidity. If it’s raining, the model is dressed in a raincoat and holding an umbrella; in hot weather, the girl wears a light dress; when it gets cold, she wears a warm coat or fur coat.
This technique has significantly increased sales for clothing stores, but can also be used in the restaurant business. For example, billboards can display dishes that are suitable for a certain time of day or recommended for consumption in specific weather conditions.
Custom houses
Wide selection of mortgage loan offers, emergence of new building materials and “smart” technologies have increased the chances of every family acquiring their own home. Cottage communities are growing like mushrooms after rain. House owners compete with each other in the size and beauty of their cottages, the originality of their garden plot design, install energy saving systems and other new items that allow them to get maximum comfort at a competitive price.
But many people want to get a unique home. The demand for custom projects is extremely high. If you work in the field of design and construction or are just planning to enter this business, occupy a niche in creating unusual houses. It’s still vacant here, but the number of people wanting to get unique housing or... office space is growing at an incredible rate.
Temporary personal driver
This service was offered by one of European services Taxi. In big cities, many customers order a car every working day in order to take their children to school and get to work. In the evening the situation repeats itself - you need to call and wait for a taxi for a while to get home and go shopping. During the working day for many entrepreneurs and office workers traveling to a business meeting or other company matters also involves the need to use transport.
The essence new service– concluding an agreement with a taxi service for a certain period of time. The travel schedule and possible changes are discussed in advance. After this, the client receives a personal taxi, eliminating the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.
Having decided to open his own business, every entrepreneur is faced with the need to choose a type of activity. In most cases, business ideas are based on the development experience of successful Russian businessmen, which is not always justified. For this reason, you should not get hung up on common options, but rather pay attention to those foreign business ideas that are not available in Russia.
Why do business ideas from abroad have the right to develop in Russia?
Entrepreneurship always remains relevant - most people working “for their uncle” dream of their own business, in addition, the state provides various subsidies and support that contribute to the development of the business. However, beginning businessmen often encounter a number of problems, including an insufficient legal framework and difficulties in conducting business.
In America and Europe, business is a significant market segment that provides economic growth. Doing business in these countries is somewhat easier than in Russia, since the entrepreneur receives advisory and information support completely free of charge. In addition, the rights of the owner of his business are reliably protected at the legislative level.
What attracts Russian entrepreneurs small business ideas abroad?
Reasons for attention There are several business innovations abroad:
What do you need to know before implementing Western business ideas that do not exist in Russia?
Having decided to open your own business based on a Western business idea, you must consider the following factors.
Demand. Not every business that brings income to Western businessmen will be as successful in Russia. For example, a special taxi for animals or a hotel for pets will be in demand exclusively in megacities or regional centers, and in small towns the enterprise will be unprofitable.
Possibility of purchasing equipment. If you decide to organize a business for the production of goods, then make sure that you can purchase original equipment or its analogues in Russia and abroad.
Own financial and physical capabilities. Among the domestic ideas there are many that do not require large financial and time expenditures.
For example, it offers partners a ready-made business with an online store for 59,000 rubles. Entrepreneurs will be able to organize the sale of Bumvyazhiki - original handmade dolls.
The unique design is ideally combined with high quality and environmental safety. Businessmen get the opportunity to trade through dropshipping. They are also provided with recommendations to help them make a profit from using the franchise. Partners are offered the opportunity to receive stable income with minimal effort.
However, when implementing a foreign business idea, be prepared for large financial investments (especially if you are opening a production facility) and for working at least 8-10 hours a day - only in this case the business will become profitable and grow.
Popular business in America
American businessmen have a lot of ideas, some of which cannot be implemented in Russia due to their absurdity. For example, in Colorado, the Auld Sod Export Company sells dirt and ships it anywhere in the world. Surprisingly, this service is in demand among Americans - in half a year, the creators of the project were able to earn $2 million.
Of course, there are also adequate ideas that are available for implementation in Russia - they can be studied further.
Work as a personal consultant
If you have unique knowledge, then you can easily earn money on your own - open a personal consultation on a specific profile for those who need it.
So, you can advise on psychological, legal, economic, dietary and other issues. The main thing is that you are a truly competent and highly qualified specialist.
Clients who turn to you for help receive obvious benefits:
- personal information remains confidential and anonymous - the specialist does not know the client’s real data;
- you don’t have to pay exorbitant sums for the service – its price is affordable.
Since a businessman does not have to pay for the rental of premises for consultations, the costs of organizing and running a business are reduced, and accordingly, the cost of a consultation is lower.
As a rule, an online consultant quickly recruits a staff of clients, so the business fully pays off within the first couple of months.
Production of car seat covers as a small business idea abroad
In the United States, they have recently begun to produce covers for vehicles designed to protect cars from adverse weather conditions - rain, hail, and so on. Such products will be in demand among car owners who regularly leave their cars in the open air.
The easiest way to organize this business is purchasing car covers and their subsequent resale at a certain markup.
Alternatively, you can purchase a franchise from the copyright holder company “Hail Storm Products” for the production of covers, but this will require more significant financial costs than working as an intermediary.
Organization of comfortable tourism
Many people prefer to relax as “savages”, i.e. on one's own. To make their vacation more comfortable, Americans produce and sell special transformable kits that represent a fairly spacious tent. This tent has beds for tourists, a small kitchen and other amenities, such as a shower.
In Russia, it is important to engage in both the sale of tourist kits and their rental. It is important to diversify the range of goods offered as much as possible, as well as provide tourists with the opportunity to rent or purchase related products.
Initial Investment into business start from several hundred thousand rubles, and pays off enterprise in 4-5 months.
Production of rubber tiles
Such entrepreneurship belongs to the sphere of production, so a businessman has the opportunity to receive material support from the state. Besides this, the idea has other advantages:
- small number of competitors;
- quick payback - from the moment of launch to reaching a stable profit takes less than a year;
- production profitability exceeds 50%.
Initial material investments production costs are high - about 2 million rubles are spent on acquiring technology, purchasing equipment and raw materials. Sales of products do not cause problems - rubber tiles appreciated by consumers for its long service life, wear resistance, and aesthetic appearance.
Hosting silent events is a popular business idea in America
Quite often, when holding parties and other celebrations at home, neighbors are disturbed by noise and music, which leads to conflicts. Decide this problem simple - just install temporary sound insulation.
This business idea is completely new for Russia, but, according to professionals, its profitability will be quite high - up to 40%.
To engage in such activities, you will need to invest more than a million rubles in the business. This amount will include the purchase of equipment and official registration business.
Installation of machines with fresh flowers
The design of such a machine is highly technological:
- the sales process is fully automated;
- the assortment is formed after analyzing customer demand;
- flowers remain fresh for two weeks after being placed in the machine.
In addition to the above advantages, such a business allows the entrepreneur to significantly save on renting premises and salaries of sellers.
Price equipment cannot be called low - one machine will cost 1,000,000 rubles, but this business idea, due to its originality, is quite viable and profitable, and the estimated payback period is six months.
Popular business in Europe
In Europe, new business ideas keep pace with emerging consumer demand, so most types of entrepreneurship are profitable and profitable. Since the needs of Russians are not much different from those of European consumers, it is quite possible to implement the ideas of entrepreneurs from Europe in Russia.
Fuel oil production
This business has a socio-economic focus. In addition, it helps to improve the environmental situation.
Such entrepreneurship has one important plus- a businessman will not have to spend money on purchasing raw materials, since most individuals and companies are ready to give away old tires for free rather than dispose of them themselves.
Fuel oil obtained from tires is in high demand among consumers, so there are no problems with the sale of products. But cost the cost of organizing and launching production is quite large - they amount to at least 5,000,000 rubles. If you manage to purchase equipment that has already been used, you can reduce the amount of investment by a quarter.
According to forecasts, such business in Russia will pay off in two years.
Edible tableware
In Europe, tableware that can be eaten is especially popular. This idea is also relevant for Russia; it can be implemented in the catering sector.
As a rule, containers are made from jelly or chocolate - this extraordinary approach to serving drinks and desserts delights consumers.
To implement such an idea no special investments required, since containers can be made manually without purchasing equipment. It is worth considering that this idea is auxiliary, that is, it will attract more customers to your cafe or restaurant.
Taxi prepaid
Almost all people use taxi services, but the service provided by companies does not always satisfy customers. For example, if a person goes to work at the same time every day, he has to call a taxi every day and hope that the driver will arrive at the appointed place on time.
The essence of the idea of organizing a “taxi using a prepaid payment system” as a European business idea, which does not exist in Russia, is delivering the car to the client at a pre-agreed time right place for a certain period. Both the owner of a vehicle fleet and a private owner can implement the idea - to do this, it is enough to agree with several people who need such a service.
Caring for the environment
In Europe, they are especially concerned about the environmental situation, so all ideas related to its improvement are in great demand.
Russian businessmen can adopt the following ideas from their European colleagues: 
- growing vegetables, herbs, fruits in ecologically clean areas without the use of chemical fertilizers and other chemicals. Production costs vary from several tens of thousands of rubles to infinity, the amount directly depends on the type and scale of the production being opened. Will pay off small business for one season;
- holding festive events in eco-style. They are held in natural conditions, while using paraphernalia made from natural materials. The cost of holding eco-celebrations is quite high, but the expenses of the organizers are minimal, so this business is considered profitable - on average it pays off in 3-4 months.
There are many ideas for business abroad that do not exist in Russia, but they can be successfully implemented. To prevent such a business from being unprofitable, you should analyze its demand and relevance in a particular region, evaluate own capabilities and approach the organization with maximum responsibility.
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