Burger lovers have been discussing McDonald's burgers for decades - some criticize them for their quality, others for their taste, and many believe that a normal burger cannot be worth the 48 rubles that we pay for this item on the menu, but come on, Finally, let's calculate what the real cost of a burger at McDonald's is.
I will not talk about quality now and refer to the video of the same chef Jamie Oliver, who harshly criticizes the quality of burger patties, saying that it is made from those parts of the cow that are not intended for human consumption. In our calculations we will rely on store prices of products good quality It's like we're making these burgers ourselves at home.
Here is the same burger from McDonald's
We break it into parts - a bun, a beef patty, a piece of lightly salted cucumber, tomato sauce with pieces of silver onion - that's the whole composition of a McDonald's burger.
Everything is clear with the bun, we weigh what can be weighed
The burger patty weighs approximately 72 grams. When frying, minced beef loses from 27 to 30%, which means that the initial consumption of minced meat per cutlet was only 100 grams, which were fried to 72. If you add crackers, cereals to the minced meat or use a lot of veins and various connective tissues in the minced meat, then there is practically no frying will.
A kilogram of regular beef in our store costs from 450 to 550 on average. Therefore, 100 grams of minced meat will cost 45-55 rubles.
A piece of cucumber 8 grams. A kilogram of lightly salted cucumbers in a jar costs about 100 rubles. 8 grams - 80 kopecks.
Now we consider the bun; imported bread is usually used, for example, from Poland. A bun like this costs 10-15 rubles in the store.
As a result, the cost starts from 60 rubles. That is, the price of a burger at McDonald's is now below cost. But taking into account the fact that the products are purchased in bulk and not in the store, but from manufacturers, the price of the products included in the burger can be safely cut by 30-40 percent. As a result, we will receive 35-40 rubles. The real cost of a burger at McDonald's. There is enough for salaries, logistics and electricity. And if you take worse raw materials, because the main costs are associated with meat, then you can make a good profit on this dish on the menu.
UPD. Important addition. One of the commentators noted that on my scales the weighing was carried out not in grams, but in pounds, which means that the actual weight of the minced meat in the original product was more than 2 times less, that is, no more than 45 grams of meat per cutlet. Thus, the cost of a burger made from quality ingredients should not exceed 20-25 rubles!
The hungry Russian market is attacking Western trends. Burger restaurants generate millions in profit for their owners every year. This is a niche in which you can maintain profitability at 45% by investing only 20,000 rubles. into business. Payback - from 1 month, hundreds of hungry customers, cooking speed - no more than 10 minutes, and there are only 5 items on the menu and all of them are burgers.
McDonald's is the biggest example of what a burger business can be. Millions of employees all over the world who dress the same and are equally friendly. $4.8 billion per year in net profit. 1,400 new restaurants per year through the franchise system.
Its success forces many to choose a niche fast food, which is both rich in earning opportunities and chances of failure.
The essence of the business model
Careful planning is required before opening your own burger shop. Each business can be divided into 9 aspects that are difficult to keep in mind, so A. Osterwald’s work is used for visualization.
A business model is a capacious concept that includes all aspects of a business project from market analysis to after-sales service. If you formulate a business model according to Osterwald, the result will be a carefully calibrated project.
Reference. Alexander Osterwald and Yves Pigneur are the authors and creators of a business modeling tool - Canvas Business Model.
When working with a model, you must sequentially fill out the blocks, briefly recording your thoughts. It is customary to start with the rightmost block - “customers” and move to the lower left - “costs”.
The result will be a completed map that will contain all the answers to possible questions related to the future business. This method will save the novice entrepreneur from serious planning mistakes, as it affects all stages of the process.
So, Ivan decided to open a burger shop in his city. He came across a piece of paper with Osterwald’s business model. Here's an example of what he might have written on it:
- Clients. Who are they?
The main clients and target audience are young people and middle-aged city residents. Often busy people who want to eat quickly and tasty. Sometimes these are companies that find it convenient to meet in one place and spend 1-2 hours there. They're not bothered by questions healthy eating or are ready to easily break the promise they made to themselves - not to eat fast food. What is important for them is the design of the burger shop, the availability of entertainment (Wi-Fi, TVs, background music), and a convenient location: close to work or study.
- Relationships with the client.
Guests buy burgers, drinks and other food. They can eat on the spot or ask you to pack food with you. Some people prefer to pre-order by phone or through an app to save time. For those wishing to order at home, there is a delivery service (one of the multifunctional employees or an arrangement with a taxi).
- Sales channel.
Customers see a bright sign at the entrance to the diner. Take-out stands with tempting menus are located at nearby intersections on both sides of the burger shop. There are 2 bright banners in the city inviting you to visit the restaurant and get a discount on burgers with cheese and cappuccino. Groups have been created in three social networks. They are promoted and filled by a hired freelancer. Subscribers receive a 5% discount. When customer flow is low, free employees distribute leaflets to nearby schools, universities and companies inviting them to try a business combo consisting of a burger, a portion of potatoes and lemonade at a special price at lunchtime.
- Income.
It's simple - revenue from sales of food and drinks.
- Value provided.
This is the central and most important block in the business model. What exactly distinguishes Ivan’s burger shop from a McDonald’s 3 kilometers away, a Subway in a nearby shopping center or a Ravshan shawarma stand at the nearest intersection. Why new client will come specifically to Ivan’s diner, and the one who has already visited will want to return with friends?
This is the most difficult question, to which there is no universal answer. In the case of a burger joint: delicious food, helpful staff, comfortable surroundings, reasonable price. In a word - quality service.
- Key activities.
The burger joint supplies the food. The menu includes four classic types of burgers and two signature ones. Snacks - potatoes, nuggets. Drinks - coffee, tea, juices and soda.
- Key resources.
Ivan's Diner is located in the center of a small town. The premises for it are for rent. Client room - 40 sq. m., kitchen and utility rooms - 24 sq. m. In front of the building there is free parking for 6 spaces. There is a company car for delivery of orders. The hall is equipped with everything necessary for a comfortable meal. The kitchen equipment is used, but does the job. Employees are also a human resource.
- Key partners.
Suppliers of ingredients, taxi service organizing delivery. Service company for servicing kitchen equipment. In general, all related contacts that allow assets to uninterruptedly generate profits.
- Costs.
Rent expenses, employee salaries, utility bills, transportation costs, product costs, loan repayments for an electric frying pan, advertising and marketing.
By the end of filling out the map should look like this. Each block is filled with detailed measurable indicators. A minimum of streamlined wording, such as “several”, “many”, “few”. The more precisely the plan is formulated at this stage, the fewer questions will arise during its implementation.
A map is not a static tool. It is convenient to carry it into electronic form, making periodic adjustments based on process and customer feedback.
Business formats
Starting a business in one of the formats depends on the experience of the future entrepreneur and the amount of funds. The convenience of the niche is that you can start even with 20,000 rubles, provided, of course, that all the equipment and point of sale are rented. And the businessman himself will be the seller, cashier and cook rolled into one.
High-speed turnover in this case - the path from buying groceries to a freshly sold hot burger - provides a quick influx of money. So, in a couple of months, a novice entrepreneur can already buy out equipment.
Option 1. Mobile snack bar
A trailer worth 250,000 rubles. with one employee. The main advantage is mobility. If you analyze the time and place of crowds, you can literally “follow demand.”
Lunch time near educational institutions and administrative buildings, evening time nearby shopping centers and parks, morning at markets and train stations. If you move around these points, you can catch the peak of sales throughout the day. And it’s convenient to replenish running out supplies in the nearest supermarkets.
Minimum contents for a trailer:
| Equipment | Cost in rubles | |
|---|---|---|
| Gastrorag CPP-40 frying pan with lid |
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| Deep fryer CZG-40-2 Gastrorag |
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| Meat grinder HM-12 Gastrorag |
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| Hamburger forming machine |
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| Cutting table SR-2/530/600-E |
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| Refrigerator cabinet Polair DM105-S |
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You can, of course, do without all this; for example, you can form raw cutlets using a manual mold for 200 rubles.
If there are no difficulties with starting capital, a businessman can afford the Apple of the world of cooking - BLANCO COOK.
This is a full-fledged mobile kitchen that can be powered by a generator. Advantages - versatility and pleasure from work. Cons - price. The average configuration costs 1.2 million rubles.
Option 2. Tent or stationary stall
Customers of a burger restaurant of this format can also count on a quick snack “on the go” for a reasonable price. The static point increases the comfort for the worker, because... With this option, you can install a hood and organize your workspace.
This also includes islands in shopping centers. The costs of a trailer or tent are replaced by payment for a design project and an “island” according to the requirements of the shopping center (costs will be 70-100 thousand rubles)
The set of equipment depends on the capabilities and planned tasks.
Option 3. Restaurant
A good point for a businessman is a room that has already been used as a cafe. In this case, it will already comply with fire and sanitary standards.
Important. In the case of a trailer, the SES and Rospotrebnadzor will not be so vigilant. The restaurant will attract the attention of supervisory services. The premises must be brought in accordance with the requirements of SNiP 2.08.02-89.
Why is this relevant?
There will always be a lot of people wanting to eat, so the fast food niche is eternal. The owner can expect profit in the first month after opening because:
- The choice of Russian consumers is influenced by Western culture, in which the burger is the crowning achievement of “fast food”.
- The burger business offers the buyer a specialized assortment. At the initial stages, it is not necessary to develop a menu with a dozen items. A few burger recipes are enough. In the future, the offers can be expanded with drinks, side dishes or desserts.
- Hamburgers are easy to prepare. High speed processing one order allows you to serve quickly and without queues.
- In Russia, meat costs 33-45% cheaper than, for example, in America.
- Low barrier to entry into business. You can start by purchasing a day's supply of food. If, of course, you rent all the equipment or prepare it manually.
How much money do you need to start?
The cost of some elements of the hamburger business has already been mentioned above. Below is a starting spending plan using Ivan’s burger shop as an example.
By the way. Are hamburgers and burgers different from each other? So, a burger is the general name for two buns, between which are meat, vegetables and other products. Hamburger is one of the varieties of burger, which is assembled from a grilled meat cutlet, tomato, lettuce and special sauce.
Is it possible to open a franchise business?
A franchise business is a way of highly profitable investment of available funds, because... after 3-4 months of hard work, the process can be fully automated by hiring a manager.
However, there are also disadvantages; by the way, they also apply to the acquisition of any ready-made business. The project was not created by the buyer, which means that if the business process breaks down, it will be difficult for the new owner to fix it.
Comparative analysis four successful franchises
| McBurgers | Ketch Up Burgers |
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|---|---|---|---|---|
| Franchising with | ||||
| Entry threshold, thousand rubles. | ||||
| The price includes all possible expenses. | All inclusive + additional costs for repairs and inventory(400 thousand rubles). | Purchasing uniforms and repairs. | All inclusive + additional costs for repairs and inventory. |
|
| Lump sum payment, thousand rubles. | ||||
| 5 thousand rubles/month. | 2.5% of monthly turnover. | 2% of income. | ||
| Opening time | ||||
| Projected payback | ||||
| Average check, rub. | ||||
| Net profit, thousand rubles. | ||||
| Minimum area, sq. m. | ||||
| Island in a shopping center shopping pavilion, a full-fledged cafe. | Food court in the shopping center, cafe. | An island in a shopping center, a kiosk, a food court, a cafe. | Cafe in a designer loft style. |
Detailed video review of the burger franchise Ketch Up Burgers
In this material:
More and more entrepreneurs are interested in the question of how to open a burger shop. IN modern world restaurant business won the interest of many talented people.
Features of business in Russia
The catering industry is the most popular in the small business segment. It’s customary that the foreign format initially comes to big cities such as Moscow and St. Petersburg. And if this business has gained popularity in the capitals, then it moves to regional cities. And if everything is successful there, it extends to settlements smaller.
Most restaurateurs note a growing trend in demand for burgers - a bun with a cutlet inside, seasoned with various sauces. And this is not at all an analogue of the sandwiches sold at McDonald's and KFS, but a completely different product. For example, in Yekaterinburg, original burger joints are in great demand; this city often creates new formats in various areas.
Not long ago, two new establishments opened in Yekaterinburg: EmBURGer and Ogon. Burgers familiar to many cost there from 300 to 600 rubles, but the popularity of these establishments is growing every day.
The owners of these burger joints explained that this price is quite justified. For example, if you buy the biggest burger at McDonald's, it will still be smaller in size. On top of that, the price includes French fries. From this, the attendance of these burger joints is only growing.
Some restaurateurs believe it's time for a bun with a cutlet inside. There are many cities that still do not have a single establishment that sells burgers. Experts consider it feasible to open a burger shop, because people love simple, quick food.
Subtleties of mono concept
Analysts and experts say that to open a burger shop you need to have an amount of 5 to 9 million rubles. But you can reduce costs by purchasing used equipment. Quite a lot of establishments in lately has closed, so the equipment and the building itself can be purchased at a discount.
In this case, the invested funds should be returned in approximately 2 years.
Products in burger joints are used very economically. There are no write-offs, since the same products are used in both salads and burgers. The most difficult thing is to create a burger for which visitors will not be sorry to pay 250-600 rubles. A good, tasty burger is not born immediately; it takes a lot of time and effort. Fry the minced meat, taste, fry and test again until the ideal version of a juicy burger is born that guests of the establishment will like.
Another problem that owners of such businesses face is buns. Many people think that this is an ordinary round-shaped bun, but in fact, everything is much more complicated. It should wrinkle perfectly and be very soft. There are plenty of bun suppliers out there, but choosing is not that easy.
Some buns are too hard, others quickly absorb meat juices. Need golden mean. Without a high-quality, tasty bun, you can’t have a good burger, so you often have to bake them yourself. Establishments that, in addition to the burgers themselves, additionally offer a small menu, for example, three salads, soups and meat dishes, are now very popular.
Large groups often come to such cafes, and not everyone likes fast food, so the range has been expanded to suit different tastes. And, of course, business lunches are almost always organized in burger shops. This is very beneficial for both the entrepreneur and the client.
Product cost of a burger:
- bun (15 rubles);
- cheese (10 rubles);
- sauce (40 rubles);
- minced meat (75 rubles);
- tomatoes, cucumbers, lettuce (40 rubles).
That is, the average cost of one burger is approximately 180 rubles.
Most restaurateurs come to the conclusion that the popularity of burger joints in Russia will only grow every year. McDonald's has created a good platform for the development of fast food; there are many people who grew up eating burgers alone. Now many people understand the quality of food and are willing to pay good money for a good burger.
A Few Key Steps to Opening a Burger Shop
To open your own establishment you need:
- In order to open a burger shop, you need to conduct research on the market environment. Identify the main market players. Understand the equipment, select a room. Decide on suppliers. The first step is to reliably collect the necessary information.
- You should consider purchasing a franchise. Often this will be the best option for both business sharks and beginners in this field of catering.
- Business plan and concept. Mandatory development of the concept of the establishment is required. His own style and design. It is necessary to position the brand for customers as accurately as possible. The first place should be the speed of making burgers, as well as their amazing taste, so that the buyer wants to visit the establishment more than once. When developing the concept of the establishment special attention need to give it appearance. It is necessary to make sure that people passing by on the street want to look inside.
- At the last stage, you need to pay attention to the technical component of the project. This is very important. You should choose high-quality equipment that will help in the functioning of the burger shop. You need to be especially careful when choosing staff, because working in such an establishment requires endurance, attentiveness, and the ability to work with clients. Young men and women happily agree to such work. When choosing suppliers, you need to rely only on the most reliable ones and not skimp on the quality of the products.
All this is the key to the success of a newly opened enterprise. Today, burgers have won the hearts of millions. Burger shop opening - good business, this can be said with confidence!
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The once popular snack bars, dumplings and dumplings are being replaced by a new format of catering. How to open a burger shop and how much does it cost? A business plan with calculations will help an entrepreneur plan the organization of his business.
Benefits of a burger
At good choice location and assortment, a fast food catering establishment brings good profits. The main reasons to open a burger restaurant:
- The preferences of domestic consumers are influenced by Western trends, where burgers are a very popular “fast” food.
- The very idea of a burger bar implies a laconic assortment, no additional costs are required, and the risks of writing off expired products are reduced. But at the same time, if you wish, you can prepare various variations of the standard burger.
- Hamburgers are prepared quickly, which allows you to serve a large number of visitors.
- Meat can be used in cooking domestic production, which is different high standards quality, but costs an order of magnitude cheaper than imported ones.
- You can place a burger shop in a small room with a minimal set of equipment.
In addition to eating at tables, diners often buy burgers to-go as they are a convenient form of snack food.
Business plan
In order to open a burger shop from scratch, you need to adhere to next plan actions:
- market research;
- creating a concept for the establishment;
- official registration of business;
- selection of premises and holding repair work;
- obtaining permits to conduct activities;
- search for product suppliers;
- equipment purchase;
- hiring employees;
- organization of advertising;
- financial calculations.
For entrepreneurs who are wondering how to open a burger restaurant, good option is the purchase of a franchise. This is much simpler from an organizational point of view, since there is a ready-made business plan with a set of proven business solutions.
Market Research
Opening a burger shop in a small town only makes sense if there are no similar fast food establishments there. It is also necessary to find out the attitude of residents towards purchased fast food; perhaps the local townspeople are mostly conservative, and the project is doomed to failure. If it turns out that people are favorable to fashionable eateries, then the success of the only establishment is practically guaranteed.
The situation is more complicated V big city, where the center is probably already occupied by competitors. Experts advise not to be upset and feel free to open in a residential area if there are no similar businesses there. In this case, you need to be prepared for a low level of visitation on weekdays and an influx of visitors on weekends.
The average price for a burger in Russia ranges from 200 to 600 rubles. In order not to exceed financial capabilities potential buyers, but also not to work at a loss, it is necessary to assess the standard of living in the area where the establishment is opening, monitor prices from competitors, and create a cost estimate. Based on the results obtained, form your own price, which may subsequently have to be adjusted.
Concept creation
This point of the burger business plan is especially relevant in big city with a high level of competition. The first thing you need to decide on is the format. Will the burger shop offer only traditional meat sandwiches, or will customers be able to place their own order, will there be alcohol, salads and a business lunch on sale - these nuances need to be thought through right away, as they determine further organizational steps.
You need to create your own unique style that would highlight the newcomer and be remembered by customers. It is better to entrust this mission to a professional designer. You need to choose music and staff uniforms to match the decoration.
Business registration
To legally conduct business, the owner must register as individual entrepreneur. When registering with the Federal Tax Service, you need to choose a taxation system; for a catering enterprise, the most profitable option is the single tax on imputed income (UTII).
Premises and renovation
Whether to rent or buy premises for a burger shop depends on the prospects and the amount of start-up capital. If the location is very good, but the cost is high, then the lease with option to buy option will be the most profitable.
Finding a suitable site can take a lot of time, although the requirements are not very strict:
- The area is about 100 sq. m., of which 60% will be in the hall and 40% in the kitchen.
- Close to entertainment, shopping centers and offices.
- Availability of parking.
It will be a great success if you manage to occupy a premises in which a cafe or other catering establishment was already operating. In this case, you will not have to spend a lot of money to bring the premises into compliance with fire safety and sanitary standards.
If you have a large start-up capital, a good option for locating a burger shop is to rent in a large shopping center. At the same time, the location of the center does not matter; it can even be outside the city; there will always be visitors, mostly on holidays and weekends.
Repair and design work is carried out in accordance with the developed concept, technological plan and SNiP 2.08.02-89. It is extremely important to have proper communications - water supply, power supply, heating, ventilation. Visitors will appreciate the free Wi-Fi and power outlets near the tables.
Activity permits
After all work on the premises has been completed, it is necessary to obtain permits from the SES, Rospotrebnadzor, and the Ministry of Emergency Situations. To do this you need to collect a package of documents:
- rental agreement for premises or ownership;
- waste removal agreement;
- contracts with public utilities;
- contracts for disinfection and deratization;
- agreement with a security service;
- test results measuring instruments;
- certificates of conformity for building materials;
- safety magazine.
If the burger joint plans to sell alcoholic beverages, you must obtain a license.
All employees of a catering establishment must have medical records and undergo regular medical examinations.
Product suppliers
The main ingredients of a burger are a bun and a chopped patty. Next comes a lot of variations with herbs, vegetables, sauces - these are additives, and there are no strict requirements for them, but, naturally, everything must be fresh. Finding suppliers for the perfect meats and buns can be challenging.
Minced meat is traditionally marbled beef; for variety, you can use chicken, lamb, pork, and fish. All products can be found domestically produced and of excellent quality. It is especially profitable to enter into supply agreements at wholesale prices directly with farming.
Burger buns must be special:
- Very soft.
- Easy to wrinkle.
- Do not soak in liquid too quickly.
Finding a suitable option can be difficult, so it is often easier to set up baking at your own facilities.
As for vegetables, sauces, drinks, packaging, it is better to entrust their supply to enterprises that have been operating on the market for a long time, with positive reviews, a solid reputation and certified products.
Equipment
A burger joint as a business requires large investments in kitchen appliances and furniture. To serve visitors quickly and efficiently, it is necessary to equip the establishment modern equipment, inventory and utensils.
Basic list of necessary things:
- Refrigeration equipment in the form of chambers, cabinets, chests or counters. The appropriate model is selected depending on the layout of the kitchen and the volume of stored products. A functional device is a table with a cooling surface, on which it is convenient to hold food immediately before cooking.
- Grills for frying are electric, gas, or charcoal. There are also street models.
- Vegetable slicer for additional burger ingredients and salads.
- Slicer for cutting French fries.
- Deep fryer for frying French fries. There are electric, gas, table and floor.
- Burger press.
- Dishwasher for automating the process and disinfecting dishes. Depending on the loading volume, there are free-standing and built-in models.
- Scales.
- Knives, food containers, stands, containers.
- Trays, napkins, straws.
- Bar counter. You can purchase it ready-made, but a better option is to make it to order.
- Tables and chairs for the hall are selected in accordance with the general concept so that visitors do not feel cramped, but there is also enough seating.
- Cutlery in double size. Although the burger joint is positioned as a fast food establishment, it is necessary to use disposable plastic dishes- this is a low level of the establishment.
- Musical installation to create the right atmosphere.
- Lighting fixtures.
- Cash register and office equipment.
When choosing equipment, you should give preference to well-known brands. This can be maximum simple models, without additional functions, but they will last longer than cheaper alternatives.
Staff
In a new and not yet promoted establishment, to work around the clock in 2 shifts, it will be enough to hire 2 cooks, 2 waiters-cashiers, a manager and a cleaner. With an increase in clientele, it will be necessary to expand the staff to 3-4 cooks and waiters.
When selecting people, experience is not so important as the desire to work, friendliness, responsibility, and attentiveness. Usually young people work in burger shops; it is easier for them to withstand the fast pace of fast food.
Targeting a youth audience determines the style advertising campaign. Large quantity information should be posted on the Internet:
- Create a burger website and optimize it for search engines.
- Lead groups on social networks.
- Order banners.
- Organize an email newsletter.
An attractive sign and exterior design of the premises is an important part of advertising events aimed at passers-by.
A creative approach to the design of the opening day of a burger shop will attract many customers - reduced prices, bonuses for first customers, gift certificates, invited celebrities.
- advertisements in the media;
- stretch marks;
- citylights;
- distribution of booklets and flyers;
- advertising on transport.
If you organize the premises of a burger shop in such a way that visitors can see the process of preparing food, then this will become a highlight and a powerful magnet for lovers of original establishments.
Video: how to open a burger franchise?
Financial calculations
How much does it cost to open a burger shop? Depending on the location - metropolis or small town, center or outskirts - the amount varies from 3 to 9 million rubles. Experienced entrepreneurs advise paying rent six months in advance. This will allow you, during the most difficult period of business development, not to risk losing everything due to shortages. working capital.
Calculation of starting investments:
| № | Name of expenses | Amount, rub. |
| 1 | Rent of premises (for 6 months) | 300 000 |
| 2 | Repair and design of premises | 400 000 |
| 3 | Legal registration and permissions | 100 000 |
| 4 | Equipment and inventory | 2 000 000 |
| 5 | Purchase of products | 400 000 |
| 6 | Advertising | 200 000 |
| 7 | Other expenses | 150 000 |
| Total | 3 550 000 | |
Fixed expenses for activities in the first half of the rental holiday and business promotion:
In the future, expenses will increase by the amount of rental payments, with an increase in the number of visitors, the purchase of products will increase, and equipment will require repairs.
At first, the burger shop's income will not cover its expenses. Presumably, 1,500 burgers will be sold per month at an average price of 250 rubles, and the same number of servings of French fries at 80 rubles. and 1000 cups of coffee for 60 rubles.
Total turnover will be:
With the growing popularity of the establishment, monthly income can increase 2-3 times, and then in a few months the burger shop will break even. The financial investment will pay off in about 2 years.
Opening a burger shop is profitable and fashion business, with a successful combination of circumstances, you can invest in the development of a network of establishments.
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The number of eateries is growing every year, but their owners do not experience an acute shortage of customers. To become the same successful entrepreneur, you need to competently approach the choice of location and calculate your strengths.
In the article we will talk about what is needed to open a burger shop and what points a novice entrepreneur needs to pay special attention to. Of course, we don’t suggest trying to compete with Burger King right away, but you will probably be able to create your own profitable business.
If you want to do everything on your own without outside help, it’s time to write a business plan for opening a burger shop. The technical component of the project is hardly the key aspect.
It is important to choose high-quality equipment that will last for many years and help the burger shop operate stably and without interruptions. An aspect that cannot be skimped on is fresh products and reliable suppliers, with whom it is recommended to enter into formal contracts.
How much will it take to start?
To open a burger shop from scratch, you must first conduct a market analysis. This will allow you to identify key competing players, and based on the information collected, you will be able to prevent critical mistakes.
Is it profitable to try to build your business in small town? If there is no competition in the industry, then the business will bring enough income. On average, opening a burger shop requires 2-3 million rubles - this amount includes everything from registering a business to paying rent for the premises in the first months of operation.
Here is the approximate food cost of one burger:
- Bun 15 rubles.
- Cheese and sauce 30-50 rubles.
- Minced meat/meat 35-45 rubles.
- Vegetables and lettuce 20-40 rubles.
A total of 100-160 rubles is the cost of one burger, the price of which on the menu can reach 400-600 rubles. In addition to the cost of purchasing groceries, monthly money will be spent on:
- Rent of premises, taxes and payment utilities– 60 thousand rubles.
- Wages employees from 80 thousand.
- Advertising from 30 thousand at first, the following months spend less.
The purchase of furniture (approximately 500 thousand rubles) and the purchase of equipment (refrigerators, grills, deep fryers and much more will cost at least one and a half million rubles) are one-time investments that are necessary for further successful operation.
Ready business plan opening a burger restaurant should contain all this information. Minimum starting capital to begin with, it should be at least 2-3 million rubles; you can save by buying used equipment.
Estimated payback periods
You won’t be able to earn a lot in the first months; at best, your income will be at the level of 50-100 thousand rubles. The average payback time for a business is 2 years, profitability is 60-65%.
If you systematically work to improve product quality and provide customers with high-quality service, it is quite possible to reach up to 600 customers per day.
And this will bring at least 500 thousand monthly with an average bill of 250-400 rubles (there are burgers and 600 rubles per serving, it all depends on pricing policy institution, as well as on its level). Therefore, opening a burger shop is a profitable business.
Legal registration of activities
You must work legally. Due to the small turnover, it is most profitable to register as an individual entrepreneur by choosing the UTII taxation system.
It is advisable to consult with a competent lawyer and accountant beforehand in order to immediately choose for yourself optimal options, and not try to change the form of ownership and taxation when this is already problematic.
The process for registering an IP is as follows:
- Contact the nearest branch of the Federal Tax Service with your passport, application and certificate of payment of the state fee.
- Select the appropriate type of activity using the classifier. Suitable 56.10 or 56.10.1 – restaurant business.
- Receive confirmation of entrepreneur status and OGRN code.
Regarding the question of what documents are needed to open a burger shop, the minimum you may need is:
- TIN.
- OGRN.
- Certificates from SES and fire service.
- Results of premises inspections.
- Staff medical records.
Choosing the right room
To open a burger restaurant, premises are often rented rather than purchased. Its area should be about 100 square meters, so that 70 of them would be occupied by the guest room, and the remaining area would be occupied by the kitchen, toilet and utility room.
You can make rent payments monthly or quarterly - everything is decided directly with the owner. The second option will be more convenient in the sense that you will have time to get on your feet and unwind.
As for the location of the establishment, it is advisable to locate it in the city center. In residential areas, such cafes are rarely visited. Look for a place near shopping centers, office buildings and entertainment places.
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