What to sell in an online store: TOP 5 product categories in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.
The popularity of the Internet in recent years has simply gone through the roof! We spend a lot of time in front of the computer monitor and other gadgets.
Most people simply relax: watch movies, listen to music, chat with friends.
For others, the World Wide Web has become a place of work that brings excellent income.
There are many options, but the majority of people on the Internet are engaged in sales.
What to sell in an online store to get real income? And how to build a successful business on this?
What to sell in an online store: rating of popular products
The first step is to study the statistics of products that are most often purchased in online stores.
Statistics show that the most popular are companies selling real estate, as well as clothing, footwear and children's accessories stores.
Of course, working with real estate is an area for specialists and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with the Internet.
When you are just starting to “explore” the field of online stores, it is best to start selling one type of product.
It will be easier and more interesting if you choose an industry that is closer to your type of activity or lifestyle. For example, young mothers will be interested in selling children's clothing or toys.
What categories of goods are more profitable to sell in an online store?
A novice businessman should direct sales to his hometown and region.
Think about what people are missing. You may not have a good sportswear or outdoor supply store in your area.
Walk through supermarkets, study the assortment, interview people (and at least your neighbors), listen to their opinions.
The products you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.
Let's say you decide to sell souvenirs, but there is already a similar store in the city. It is unlikely that in this case they will order products from you. After all, in an online store it is impossible to touch a thing or study its advantages and disadvantages.
On the other hand, if the price is an order of magnitude lower, then buyers may make a choice in your favor.
So what to sell in an online store?
- Real estate.
- Clothes and shoes.
- Children's products.
- Digital and household appliances.
- Recreation and sports.
These are the most popular product groups today throughout Russia.
In order to decide what exactly you want to do, you need to consider each option separately.
No. 1. Sale of real estate.
A very profitable idea is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.
Of course, for this type of employment it is good to have experience as a realtor or at least a basic understanding of this profession.
Since the price for this category of goods is high, the owner of such an Internet project will have considerable income.
A real estate office that operates online places all advertisements for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of related products, and most importantly, from completed transactions.
You can increase your profit if you hire 1-2 realtors in your mini-staff, who will be able to visit properties and sell real estate.
In addition to the website, you can also create pages on social networks to increase your reach of potential clients.
No. 2. Online store of clothes and shoes.
Increasingly, people began to order clothes and shoes via the Internet. You can find many different models online at a lower cost than in regular retail outlets.
There is a risk of making a mistake with the size or encountering poor quality service in the online store. However, people continue to buy new things online.
If you decide to start selling clothes, then decide on your target group. You may want to sell men's clothing or clothing for curvy women.
The next step is to conclude a deal with the supplier. During the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.
We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.
No. 3. Children's products.
Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. They turn to the same online stores for help.If you have children, you can sell your baby’s used items along with new products. Online thrift stores have become especially popular in recent years due to the crisis in the country.
You can recruit friends and relatives to sales, who in this way can help themselves and you (for example, on the condition of selling “at a percentage”).
No. 4. Digital and household appliances.
On the Internet you can find many offers for the sale of digital and household appliances. There is a lot of competition, but the profits will also be high.
To become a leader in equipment sales, you need to spend a lot of time and your own resources.
Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of equipment sales and understands technical innovations.
He must always be in touch and be able to answer all customer questions.
Due to the oversaturated market of digital and household appliances, it is unrealistic to quickly become a successful entrepreneur.
No. 5. Recreation and sports.
Products for active recreation and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.As for provincial cities, they often lack high-quality sporting goods and recreational products.
In such an area, if potential buyers have the opportunity to purchase similar products, opening a specialized online store will be very useful.
Where to start selling online?
Typically the work flow looks like this:
- You are looking for a good supplier who will supply products in bulk at the lowest price.
- Create your own online store based on social networks, trading platforms, or as a separate website.
- Next, you will display the product on the website with a “inflated” price. This difference in cost will be the store's income.
- After your business begins to develop, you can add some other product categories to your assortment (for example, accessories will be a good “batch” for women’s clothing).
Pay attention! Before increasing the price, study the policies of your competitors.
To attract buyers, it is important that your price for the same product is slightly lower than that of your “rivals”.
Reducing the cost even by 5-10 rubles can make a difference.
Often people, dreaming of how much money they will make, open a business without a business plan. This is a big mistake!
A well-drafted business development plan is the key to success, even if you just want to sell jewelry online.
The approximate structure of creating a business plan looks like this:
If after several months of operation the business is not profitable, think about where you made a mistake. Perhaps there was a bad advertising campaign or your product range is simply not suitable for sale in a particular region.
To draw up a business plan, as well as determine the vector of development of your online store, answer yourself the following questions:
| Question | Answer |
|---|---|
| How much will you have to invest in the project? | Decide how much money you have. You won't be able to open a store without any money. You need to spend the first months purchasing products + creating and promoting a website. Only after “things are going well” will you be able to make a profit and use it to develop your business. |
| Where do you plan to sell your products? | Decide for yourself which regions of the country, or perhaps the world, you hope to cooperate with. It’s better to start with your city and regional center, and then expand and sell products throughout the Russian Federation + abroad. |
| Do you have experience in sales or website promotion? | If you're new to this, don't worry. There are many useful lessons and seminars on the Internet that will help you understand the basics of online trading. |
| Will there be demand for the products? | Analyze the ratings of products that are sold through the World Wide Web. It’s better not to take risks, but to follow a proven path (at least when this is your first business and there are no unique ideas). |
| What about delivery? | Decide how you will send packages to customers. This is one of the most important points for any online store. |
What to sell in an online store to make your business profitable?
When choosing products that are profitable for sale, let’s turn to 5 tips from successful online store owners:
If you have a limited budget, it is better to sell inexpensive products.
It requires less + they will be cheap to ship to the buyer.
It is worth comparing the pricing policies of online stores and markets in your region.
Every seller understands: a customer on the Internet is looking for something that is cheaper than in a regular store.
During a crisis, it is worth selling mid-price products in an online store.
After all, those who have money will buy anything in an expensive boutique. People of average income (there are many more of them in our country) will look for where to buy cheaper.
It is best to sell products that you understand.
If you can easily provide advice to your customer, this will be a significant competitive advantage.
If your online store sells only in a specific region, then conduct a survey on the topic: “What can’t be bought in our city?”
Based on the results of a survey of people, add to your product range those products that many potential customers in your city are looking for.
If you decide to open a store on the Internet, then feel free to take action. Don't be afraid that there are already a ton of projects online.
Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.
How much can you earn from sales through an online store?
It is difficult to name a specific figure that you will receive from your online store.Income depends on the following factors:
Project scale.
The larger the assortment, the higher the income.
Contribution of own funds to the business.
Owning your own business is always a risk. It happens that an entrepreneur invests a large sum, but the business idea “burns out”.
It is better not to act so rashly at the initial stage of opening an online store. Develop the project gradually.
Site traffic.
Unfortunately, many are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visited the site, 1-2 people make a purchase.
It's one thing to answer the question what to sell in an online store, and another thing is to make buyers appear.
What is better to sell in an online store?
Find out what's in demand right now:
At the initial stage, on average, earnings will be 5,000-7,000 rubles. Successful projects that have been running for years can already generate profits in the millions, but this requires a lot of work and investment of effort and money.
One of the most difficult questions facing a new entrepreneur.
In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.
What do they sell in popular online stores?
The Internet is a global network through which almost anything can be sold. The world's most famous online store, Amazon.com, offers millions of products from 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.
The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.
What to sell in an online store: ideas
Most often, online services specialize in 2-3 categories of goods; is it easier to develop and subsequently expand? Is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.
More than 3 billion people visit the Internet every day, which means any of them can visit your site. Therefore, you can sell absolutely any product in an online store. However, trading one will be profitable, while the other will not be in great demand.
Selling unique goods via the Internet
You can come across sites that offer only one unique product. It is known that you can buy the same thing in an online store and you can make very good money on it! For example, there is a website selling handmade wooden bow ties that are now fashionable. Do-it-yourself things with a touch of creativity are popular, and their sale brings a substantial profit to the site owner.
What is most often sold online?
What to sell in an online store? Ideas may arise after reading the table below. Let's figure out what most people are used to buying online. Having analyzed the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites on which they are sold are presented in descending order.
| Product categories | Quantity online stores |
| Gift and souvenir products, fresh flowers | 195 |
| Products for children and toys | 178 |
| Furniture and decor items | 170 |
| Automotive parts | 162 |
| Clothing, shoes and bags | 160 |
| Sports and tourism equipment | 151 |
| Electronics and home appliances | 147 |
| Computers and components | 132 |
| Materials and tools for construction | 124 |
| Perfumes, cosmetics | 106 |
| Sex shops | 105 |
| Household chemicals and household goods | 102 |
| Health drugs and supplements | 99 |
| Mobile phones and accessories | 97 |
| Audio and video discs | 93 |
| Books and magazines | 89 |
| Food, alcoholic drinks and tobacco | 87 |
| Equipment for production and trade | 79 |
| Medicines | 77 |
| Products for animals and plants | 75 |
| Computer software and games | 72 |
| Jewelry | 68 |
| Antiques | 65 |
| Air conditioning systems | 62 |
| Stationery products | 59 |
| Photo and radio products | 52 |
| Watches and accessories | 49 |
| Musical instruments and equipment | 29 |
| Virtual goods | 25 |
Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.
The table shows extensive product categories, and some niches in product subcategories are practically unoccupied. Therefore, you don’t need to be afraid of a lot of competition - you should take a closer look at the direction that you like best and find a place in it for your online store.
What determines the choice of product for an online store?
Determining a product category for sale depends on several factors:
- business project budget;
- territory of operation of the online store;
- personal knowledge regarding the product;
- Internet business trends;
- demand for goods;
- Possibility of delivery of goods.
In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt completely. It's all about the reluctance to accept new conditions of reality and change working methods. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the product content of the site.
If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if your budget is limited, it is better to choose a medium-sized popular product.
It is best to choose a product that you understand. This will make your future activities easier; you will not need to learn a lot of new information.
If you plan to operate an online store within one city, then you should carefully study the demand there. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.
How to determine which product is most relevant now?
In order to know what is relevant to sell in an online store, you need to take into account trends in the field of online sales. It happens that by identifying the future high demand for a specific product in time, entrepreneurs earn huge money! In the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell during a crisis.
What price groups of goods are popular during the crisis?
What should you sell in an online store during a crisis? During the crisis, expensive and elite groups of goods are sold in larger volumes than before. The main buyers of expensive products are wealthy people, who probably care about the stability of their well-being. During a crisis, rich people try to protect their wealth and invest money in antiques and art, jewelry.
The main drop in demand is observed in the middle price segment. This is due to the fact that people with average incomes, who are buyers of such goods, are experiencing falling wages and running out of other funds. They stop buying quality goods at average prices and try to save money.
Cheap goods in times of crisis become more in demand. The general population saves money and strives to purchase goods at low prices at the expense of quality. Cheap clothing, furniture, food and budget holidays are in great demand due to the influx of former middle class people into the segment of cheap goods and services.
Thus, to select a product for sale in an online store during a crisis, you can use two strategies:
- Sell luxury, expensive goods for wealthy people.
- Establish reliable mass supplies of cheap goods for the bulk of the population.
What to sell in an online store during a crisis?
You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:
- Industrial and construction equipment. Currently, due to restrictions on imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
- Household appliances and electronics. By buying broken equipment and electronics for pennies and repairing them, you can make very good money. People strive to buy inexpensive goods, so used equipment is in great demand.
- Inexpensive food. Food is something people try to save on during a crisis. People will buy products from your online store if you offer lower prices than your competitors.
- Auto parts. The demand for new cars falls during a crisis, so people try to repair old ones. You can earn decent money by selling inexpensive spare parts online.
- Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in particular demand among wealthy people.
- Inexpensive clothes and shoes. The population also saves on it, but absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.
The demand for cosmetics and perfumes, ready-made food, and small household appliances is increasing.
How to make money from an online store without investment
If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on products through your online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money from this. During a crisis, people tend to buy discounted goods, so this idea is especially relevant now. In this case, you can fill the site with your supplier’s goods and introduce a 100% prepayment condition.
Thus, you will not need to spend money on purchasing goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, but many people just don’t even know about it.
Online store ideas for a small town
For residents of the regions, an important question is what to sell in an online store in a small town? As you know, the incomes of the population of small cities are lower, so expensive goods offered online will not be popular there.
Residents of small cities pay special attention to the quality of products. Inexpensive and high-quality goods will be in great demand among them.
So, we present to your attention a list of goods on which you can make money when selling in an online store in a small town.
All of these will be in greatest demand when selling online in a small town. By creating a website and filling it with in-demand products, you will ensure high and stable profits.
In the article, we looked at the main areas of effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!
Profitable niches for trading: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?
To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: food, clothing, shoes, and other non-food items of everyday demand.
Sociologists distinguish four types of buyers depending on the strategy they choose to save money (see Table 1).
| Buyer type | Signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in large cities | Refusal from expensive brands (21%), transition to cheaper ones (31%) |
| "Rationalist" | High income people | They make a list of proposed purchases (29%) and always follow it |
| "Bargain Hunter" | Women 35-44 years old, low-income citizens, residents of small towns (100-500 thousand population) | They purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, people with low incomes | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Fig. 1).
*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases
In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)
According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.
Resume: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.
What do buyers want?
Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).
Food products: pilaf via the Internet
Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.
Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.
At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.
Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”
At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).
The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold at a 160% premium).
Good vision at a price
The demand for health products is consistently high. This explains the success of Icraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently, there are 130 of its own and 350 franchise points (120 opened in 2015).
Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, franchisee profit - 3 million rubles.
For children's creativity
Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.
If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).
| What to pay attention to |
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|---|---|---|
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|
|
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| Hobby items (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collecting items (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular and recommends him to his friends. This must be taken into account when choosing your trading niche.
A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open a profitable business?
Markup on sales product
Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.
As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup on a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.
Types of goods with different margins
To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:
- Low-margin goods. They are in great demand among consumers, but they can be purchased at any store. There is a markup of 10-20% on them. You can earn income from such a sale not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, and detergents. The actual cost of this type of product is very low.
- Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
- High-margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.
When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.
Choosing a suitable niche
To sell effectively, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:
- You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
- To get a good income, the cost of the product should be small and the selling price should be high.
- It is imperative to study the level of demand; this will allow you to find profitable high-margin products.
- It is worth focusing on those products that will bring regular customers.
- You should pay attention to the seasonality and location of the store (promotion is important for online stores).
Usually, when choosing a niche, they choose products that are in high demand and high-margin goods, or they settle on something that will always be in demand. For example, watches that synchronize with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.
What goods are profitable to trade at retail?
Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to a high level of profit.
Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. There is no need to exclude market trading from your list, since the market is the place where there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods here, since expensive products are simply not in demand.
A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers generate income. Here you can sell goods of different price categories. When opening a store, you need to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.
The choice of retail product for a business depends on certain factors. But experts believe that with the right choice of retail outlet, food products are the most popular goods and a win-win business. Income from the sale of products will be available at any time of the year. The disadvantages are the short implementation period and high competition.
The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as related products.
A win-win retail option is shoes and apparel. But here you need to take into account the financial abilities of clients and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers the opposite is true. Here you can sell branded items at a large premium.
Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer additional services in the form of photocopying, printing documents or photographs, etc.
Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.
When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.
Online store
Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.
Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.
You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.
The most popular products in the online store
Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular products on the Global Network. This will help you make your choice in a particular area at the initial stage. List of popular products:
- flowers, souvenirs, gifts;
- toys and goods for children;
- auto parts;
- clothes, bags, shoes;
- special equipment for sports and tourism, sportswear;
- home appliances;
- computers and their components;
- materials for construction and repair;
- household chemicals and personal care products;
- mobile phones and accessories;
- alcohol and food;
- medicines;
- animal products;
- jewelry, watches and costume jewelry.
When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.
To open an online store in a small town, you must take into account that the population here has a lower income than in a metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:
- inexpensive shoes and clothing;
- food products (except delicacies);
- used goods;
- cheap alcohol and cigarettes;
- auto parts;
- medicines at low prices.
These categories of goods will be in great demand in a small city. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain your reputation.
High-margin goods from China
How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.
When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.
Purchasing goods during a crisis should be well thought out. At this moment, offering consumers cheap analogue goods from China can generate good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price but good quality.
When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.
How and where to look for Chinese goods
Today there are many popular Chinese websites where you can purchase goods. They sell retail and wholesale. Main sites:
- GearBest - this site has Russian support. This is usually where the newest products appear.
- AliExpress - this site is also available in Russian; a huge number of products are presented, including at low prices.
- Alibaba.
Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only items under $1 or those that qualify for free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).
All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.
The most popular products in the Russian Federation for 2017
Today, during the economic crisis, newbies in business have many questions. What are the most popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.
In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:
- Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
- Mobile phones and additional gadgets (power bank, original headphones).
- Household appliances.
- Green teas. This business does not require large start-up capital, but is in great demand among consumers who lead a healthy lifestyle.
- Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
- LED lamps. Every year the demand for such lamps is growing. They are economical and last a long time.
- Books. Nowadays, many people prefer to read electronic literature, but printed publications also find their category of consumers. It is very convenient to buy books through online stores, since it is much cheaper there and you can read the annotation of the book you like.
- Clothes and shoes.
- Gift items and toys for children.
- Cosmetics.
A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.
Popular goods from China: is it profitable to trade them + 3 online platforms with suppliers + TOP 10 product categories.
If you decide to engage in trading, you probably want to know What are the popular products from China?.
But it is impossible to give a definite answer to this question, because sales affect all aspects of our lives, and what one buyer needs is not at all interesting to another.
It is also worth considering that it will not always allow you to determine the popularity of goods, since they all have different costs and markups.
Why is it profitable to trade goods from China?
The stereotype that everything made in China is of poor quality and defective is beginning to lose its force.
In recent years, one can notice a tendency that manufactured goods (counterfeits, among others) have become of higher quality and more expensive. But still their cost remains more affordable. Even if you decide to purchase something for yourself in a single copy directly from the Middle Kingdom, you can save a lot of money.
What makes their Chinese products stand out from the rest:
Low cost
Since the goods are produced in large quantities and are supplied all over the world, the cost is quite low. And given the fact that in the end they are sold here with a markup reaching 300%, trading popular goods from China is quite profitable.
Wide range of products
It’s probably easier to list what is not produced in China. Therefore, any entrepreneur can find those products that he would be interested in selling.
Availability and established delivery schemes
Not a problem, moreover, you can contact them remotely, so you don’t even have to travel to this country. Of course, there are many risks associated with this, but before cooperation you can familiarize yourself with samples of products.
You also need to find a logistician who will live in China. He will take on some of the responsibilities for checking, packing and shipping goods.
Thus, you only need to find reliable suppliers and establish trade - open a brick-and-mortar store or an online store and make yourself known.
If you wish, you can even create your own brand. Certain products will be produced under your name and logo. You will need to promote your business and develop an advertising campaign to make yourself known.
Why are buyers willing to buy popular goods from China from us?
It's no secret that you can order the item you like directly from the Middle Kingdom. This then begs the question: why trade popular goods from China?
And there are several reasons for this:
Save time
Not all buyers are willing to wait several weeks or even months for an order; many are willing to pay to have the product in their hands after a few days.
Reluctance to look for something yourself
Again, not many Internet users can independently search for a product that suits them, view reviews and study seller ratings. Some of them will prefer to pay extra, but receive the most clear and complete information in Russian.
Availability
Not everyone can cross the psychological barrier and decide to order goods directly from China.
Many people prefer to shop locally, and this applies to both brick-and-mortar stores and online shopping, where you can pay in cash or cash on delivery.
In addition, many people value live communication, when they can call a consultant or contact the seller to clarify the details of interest.
Thus, all the work of searching, describing and photographing goods is carried out by you. By the way, the last point is very important, since buyers are interested in what the product looks like in real life.
And you include all your work in the markup, for which buyers are still willing to pay, which once again confirms the profitability of trading popular goods from China.
3 large online platforms with suppliers of goods from China
And before we move on to reviewing the top most popular goods from China, let’s take a look at popular online platforms with suppliers:https://ru.aliexpress.com
Everyone has heard about this online platform. You can buy anything here. Due to the fall of the ruble, many goods here have ceased to be budget products, but still many continue to buy goods here.
An undoubted advantage is free delivery, which applies to most goods, the Russian language, the ability to communicate with the seller and bargain with him.
https://russian.alibaba.com
This platform is designed for small and large wholesale, that is, it is a prime example of an intermediary working on B2B principles. Before you do, you need to pay attention to the status of the seller, whether he has a good website, as well as a retail store.
https://www.lightinthebox.com/ru
A large Asian hypermarket with a wide range and decent quality of goods. There is a multilingual support service, the ability to pay for an order in several currencies (including rubles), but delivery is paid, and prices are an order of magnitude higher than in other stores.
The most popular products from China: TOP 10 categories
1. Electronic gadgets and accessories.
The crisis has left its mark on the purchasing power of many citizens of our country, so the demand for electronic gadgets from China has increased. Most of them are distinguished by reasonable prices and good “stuffing,” but there is also a “more expensive” category, which is also popular among technology lovers.
So these include:
- smartphones and tablets;
- memory storage devices;
- wired and wireless headphones;
- smart watch;
- fitness trackers;
- media players.
As for the first option, Asian versions of gadgets are cheaper, but then you must take care of the global firmware yourself. Or you can immediately purchase international versions of smartphones.
Before ordering a large batch of gadgets, start by testing several copies and take them to the service center to make sure their quality.
Separately or additionally, you can sell various accessories: cases, protective glasses and films, portable batteries. In any case, there will be profit from such sales, of course, provided they are properly organized.
2. Small household appliances.
Following electronic gadgets are small household appliances. These popular products from China include electric kettles, coffee makers, juicers, blenders, and food processors. You can also include various smart home gadgets here - climate control stations, cleaning robots, video surveillance.Chinese manufacturers follow trends and new technologies, so you can always offer customers current products at affordable prices.
But, as in the first case, investments in business will be impressive, because you need to provide customers with a wide range of goods.
3. Clothing, shoes and accessories.
Counterfeits and replicas of well-known brands are in demand, but in this case you should point this out when reselling goods and choose high-quality copies. But you can take a different route - follow fashion trends and look for clothing and footwear options that match them.
Since many sellers are engaged in the resale of this category of goods, both in stationary showrooms and on the Internet, order small quantities of the most popular items and test your business, and then begin larger purchases.
4. Household goods.
The Chinese market is distinguished by a variety of household goods that can be selected to suit any interior style and season. This includes various decor, bedding, textiles, hobby items, and garden supplies.You can focus on one product category or cover a large part of the range.
Business investment will depend on what you choose to deal with. Relatively small capital will be needed to trade small decorative items: garlands, frames, wall stickers, artificial flowers.
5. Pet supplies.
Pet products are mostly produced in China, but are sold here with decent markups, although the purchase price of some items can be several dollars.
What will be in constant demand are toys for pets, brushes, rugs, beds and pillows.
But goods with a maximum markup, such as suits, unusual collars, houses, have a maximum markup, since such purchases are approached more thoughtfully.
Don’t be lazy and look for something that other stores don’t offer in order to stand out from them and thereby win over customers.
6. Office.
High-quality and stylish stationery has always been in demand. At any time of the year (we don’t even have to talk about the eve of the school year), people buy notebooks, pens, pencils and sketchbooks.
But now diaries (of which there are a lot in China), multi-colored tape, stickers, and stickers are especially popular.
You can also trade items for artists - brushes, paints, easels, which are inferior in price to European copies.
7. Goods for sports and recreation.
Nowadays sports and active recreation are in fashion. These two categories of popular goods from China are nearby, so if you decide to open a store, you can combine them, thereby controlling the level of sales.
For example, in the fall and winter, many people buy sports equipment, and before summer, tents, backpacks, and barbecues are extremely popular.
As a rule, the sizes of goods are small and medium, which significantly reduces the cost of delivering goods, and on some sites where you can order small quantities, it is completely free.
8. Lighting items.
Another important category of the most popular goods from China is lighting items: chandeliers, night lights, table lamps, decorative garlands, LED lamps.
As a rule, the purchase price of small items is not high, delivery will not be expensive either, so doing this kind of business is quite profitable. Again, do not forget that most of these goods are made in China, so purchasing them from there is the most profitable option.
In addition, buyers always want to check the light bulbs and diodes in operation, so as not to purchase defective goods.
9. Crockery and kitchen utensils.
Most of the products in this category that we see on store shelves come from China. Here you can find everything - from silicone molds to expensive pots and sets.
Various fashionable water bottles and devices that make our lives easier (infusers for cups, food-grade silicone, knives for decorative cutting) can be purchased directly from the Middle Kingdom.
And here the important point is that many people prefer to find all sorts of little things locally, rather than order via the Internet and wait several weeks for a small parcel, which, moreover, can get lost along the way (and this is a fairly common occurrence).
What products from China are considered the most popular?
In this video you will learn about the TOP 5 cheapest and most popular things:
10. Furniture.
And finally, we left the most interesting...
Many people will probably be surprised, but China is currently the leader in furniture production. Many famous companies have moved here, and this has not affected the quality of the furniture they produce.
Selling furniture from the Middle Kingdom is quite profitable and interesting, despite the fact that the niche may seem busy. From there you can bring a variety of specimens that we simply don’t have.
But in this case, looking for suppliers via the Internet is quite risky, because the investments in the business are huge.
In Guangdong province, namely in the city of Foshan, there is the largest wholesale center where furniture tours are organized. At exhibitions you will be able to see samples in person and directly order the furniture you are interested in.
Its production and delivery time will take about one and a half months, and the prepayment amount is often 30% of the cost of the entire order.
It is difficult to fully cover in one article all the most popular products from China, because it’s easier to list what is not profitable to buy here.
Manufacturers from the Middle Kingdom always keep an eye on fashion trends, “snoop” on secrets at company factories, and implement cheaper options, which ultimately are in great demand among us.
You are required to find goods of acceptable quality at the best prices and sell them, thereby building your own profitable business.
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