Collection point for dry cleaning - business with minimal investment and risks. You don’t buy expensive equipment, don’t hire dozens of workers, don’t look for large areas. You simply accept the client’s items and transfer them to a specialized dry cleaner that has the equipment. At the same time, you can earn up to 30% of the cost of dry cleaning...

The scheme of work looks quite simple: you open a collection point, find a serious company providing dry cleaning services in your city, enter into an agreement with them, add 20-30% to their prices - and start working. You accept items during the day, and in the evening you take them to the dry cleaner. To do this, you can either use your own transport or arrange with a dry cleaner to pick up the items themselves. The second option is less preferable, since the company will include its transportation costs and you will earn less.

Such points are opened where there is not a single normal dry cleaner nearby. Otherwise, you won't be able to compete on prices. In this sense, residential areas, especially areas of new buildings, will be beneficial.

Room and design

To open a reception point, it is enough to rent a small area: from 10 to 20 square meters. m. There is no need for large areas here, since you will not be able to afford a large rent. Here you do not need to choose premises at the most passable places, where traditionally the rental price per square meter is higher. You can use, for example, the basement of a multi-story building. In the premises, you need to have two departments: the actual table for receiving and issuing orders, as well as a separate warehouse where clients’ belongings will be stored.

It will not be possible to open completely from scratch. The main investments here go to the interior design of the reception point and extensive advertising.

Interior design is necessary in order to somehow create the client’s feeling that he is in a real dry cleaner. People may even think that you have equipment behind your wall when you are just an ordinary middleman.

To create the desired interior, just hang wallpaper in the “aqua” style, hang a couple of posters depicting snow-white clothes, and dress the staff in the appropriate overalls. All this will cost you no more than 50 thousand rubles.

A responsible employee is our “everything”

An important component of a reception point is competent staff. This is the person who will take orders. But this is not just a person who accepts things, but a real consultant who understands all the intricacies and intricacies of dry cleaning. It is known that not every item can be dry cleaned, not every item can be washed, and so on. And all this needs to be explained to the client. Competent speech, politeness, and speed of order processing are the main qualities of your employee. Without them, it is unlikely that you will be able to develop a large client base.

Everything is according to the law...

To start a business, it is enough to register an ordinary individual entrepreneurship with the local tax service. It will take you no more than 5 working days from the date of submitting documents for registration. Opening an individual entrepreneur costs only 800 rubles, and as documents it is enough to provide a passport, Taxpayer Identification Number (TIN), and a government payment receipt. fees and application for registration. When filling out an application for registration, you can indicate OKVED code 74.84 “Provision of other services.” As a taxation system, it is recommended to use the special simplified taxation system - a simplified taxation system, i.e., 6% of revenue or 15% of profit (income minus expenses). This is the most profitable mode for the reception point.

Advertising is the engine of progress

As an advertisement the most effective tool considered layout advertising leaflets or booklets delivered to mailboxes. This advertising requires a considerable budget, but this is the only way to quickly make yourself known. There is no need to cover the entire city; the area where your dry cleaning collection point is open is enough. Just keep one thing in mind: make your booklet design colorful and attractive. No one is interested in reading discreet leaflets. You'll just throw money away.

Your own website can also be a good help. Today, a lot of goods and services are found via the Internet, especially in large cities. For example, the query “dry cleaning in Samara” is searched by about 1,300 people per month:

Creating a website will require additional investments of at least 50 thousand rubles (creation plus promotion).

Don't lose sight of working with regular clients. Every experienced businessman knows that attracting an old client is much easier than attracting a new one. Therefore, as soon as a new customer comes to you, you be sure to take his phone number, enter it into a single database, so that you can then use it to send out your advertising. Be sure to provide a new visitor with a discount coupon, and he will definitely come back to you.

As an additional service, you can offer clients dry cleaning with home delivery. That is, you accept an order by phone or online, go to the customer’s address, pick up his things and after some time (after dry cleaning) bring them back to the client’s home. The markup for such services can reach up to 100%. This service is undoubtedly suitable for those who do not have time to go to dry cleaners, and there are many such people. Especially among the rich segments of the population.

We draw a conclusion

Of course, you can’t make millions from this, but with the right approach, you will always have enough to live on. There are few ideas today where you can get the proper profit without investing practically anything in the business.

6500 03/08/2019 6 min.

A franchise is a type of business that allows the successor to operate under a certain trademark and sell goods or sell services using the methods of the copyright holder.

This system has gained quite wide popularity in recent years. This is understandable, because when purchasing finished system starting your own business is much easier than building it from scratch.

Advantages of opening a dry cleaning franchise

Today, you can open a franchise business in almost any field. Providing dry cleaning services is no exception. The market is full of offers for sale finished projects dry cleaners. For those wishing to realize themselves in this area of ​​business, this option can have many advantages.

To open a salon for cleaning clothes and other interior elements, you need to go through a process that is standard for almost all types of activities:

• find a suitable location;
• find a room that meets all requirements;
• analyze the market and assess competition in this segment;
• purchase equipment, selecting in advance the optimal one in terms of price and quality;
• select a professional staff;
• prepare necessary documentation and go through all procedures for registering an enterprise;
• launch an advertising campaign;
• think over the range of services provided;
• calculate the cost of services so that it can cover everything running costs and make a profit;
• launch your business project and control all stages of its development.

These are just the main events, In fact organizational issues much more. Agree, it’s not easy for a beginner to cope with all this on his own. And it’s not a fact that success will be guaranteed.

When purchasing a franchise, the franchisor undertakes almost all these issues completely or undertakes to help and advise on any issues throughout the launch and existence of the business. When you start working on a ready-made model and proven technologies, you can feel much more confident and confidently count on success.

A ready-made business model simplifies the process of launching a project and allows you to count on ongoing support at all stages of its development.

Russian dry cleaning franchises

There are dry cleaners in almost every city. This type of service is quite in demand. Many networks, having achieved success in this area in the Russian services market, offer to purchase a franchise of their company. Having decided on such a deal, it would be a good idea to familiarize yourself with the current offers and compare the conditions.

"Diana"

This chain of dry cleaners has existed on the Russian market for more than 10 years. Currently, it is a dynamically developing company and provides a wide range of services: from cleaning fur products to cleaning services for homes and offices.

1. The cost of a franchise of the Diana dry cleaning chain is 150,000 rubles.
2. Initial investment – ​​from 450,000 rubles.
3. Payback period – from 2 months.

The franchisor provides advice on marketing and advertising issues, assists in the selection and training of appropriate personnel (training is possible within the company’s training center), and conducts advertising campaigns at its own expense.

It is necessary to specify the features of the premises used to provide services under this brand. The rent can be paid both at the expense of the company and at the expense of the franchisee himself.

"LuxCarwash"

This network specializes in on-site cleaning of vehicle interiors. Enough profitable view dry cleaning due to the high cost of the service and low costs for consumables. The franchise agreement gives the right to:

• use of the company’s brand and operating technologies;
• corporate identity of the company;
• posting information on a special company website about your company;
• consulting services and support throughout the duration of the contract;
• preferential terms for the purchase of equipment and materials for the provision of services.

The investment required to start will be about 200,000 rubles.

"Persia"

A chain of dry cleaners that offers the purchase of not only its franchise, but also special training course all the subtleties and features in the field of professional cleaning and cleaning services.

Moreover, training can be completed without purchasing the franchise itself. In this case, with the knowledge you have gained, you can try your luck in this business yourself.

Training is carried out in two types:

• at the company's training center;
• online training.

The cost of a franchise for this company is 3,500 USD. or 6000 USD depending on the selected format. Initial investment – ​​4500 USD and 12 000 USD respectively.

These are some examples of existing franchises on Russian market. Their number is much greater. Before choosing, take the time to familiarize yourself with the largest number of options.

Don't grab the first offer you come across. The more options you consider, the more extensive your understanding of this product will be, which will allow you to choose the optimal conditions for you.

Features of working under a franchise

Of course, the benefits of franchising are undeniable. At the first stage of your activity, you immediately receive a ready-made business and a market niche along with practice-tested work methods. But along with this, you will also have to deal with some of the features of such a system.

The main feature of a franchise is that in exchange for all the advantages, you will be forced to share a share of your profits and independence with the franchisor. In addition to the cost of the franchise itself, you will need to make monthly contributions to the senior partner. The amount of deductions is stipulated in the contract.

In some cases, the franchising agreement provides for marketing fees in addition to the mentioned deductions. They typically constitute between 1 and 1.5% of total turnover.

You shouldn’t count on complete freedom of action either. You will be required to obey certain rules and follow established instructions. It is unlikely that you will be able to make decisions, much less introduce your own innovations into the activities of the enterprise, without the consultation and permission of a mentor.

The development of the business itself, even with full dedication on your part, will directly depend on financial stability and the stability of the franchisor itself.

Before concluding a contract, carefully read all the specifics of cooperation so that you know exactly what you are getting into and what conditions will need to be met.

Calculation of approximate costs for starting a business

The total costs for starting a project include the cost of the franchise itself, initial capital investment and other expenses. The amount of investment directly depends on the chosen brand and the scale of the enterprise at the initial stage.

Let's consider a project with minimal investment. Purchasing a franchise will cost at least 150,000 rubles. Initial investments for renting premises, purchasing equipment and consumables from 250,000 rubles. The salary of at least two employees per month is 60,000 rubles.

Utility bills and other expenses 50,000 rubles. If advertising company provided at your expense, then this is at least 150,000 rubles. in order to at least tell about yourself.

The profitability of dry cleaners, as a rule, remains at 40%. During periods of crisis, it can decrease to a threshold of 10–15%. Considering the fact that our business starts from a ready-made site using proven technologies, you can count on a level of 30-40% already in the first months of work. By relying on the support of a senior partner, there is also no need to worry about a sharp decline in profitability during unfavorable periods.

The profitability of dry cleaning, like any enterprise, depends on your efforts and approach to business. Conscientious work done and a sensitive approach to each client is already half the success.

Market household services in our country it grows annually by 25-30%. People strive to enjoy the benefits of civilization and are willing to pay for it. Against the backdrop of growing demand, it is quite reasonable to occupy a niche in this market segment. An example of an effectively working dry cleaner in this video:

However, one should not forget that good income can only be obtained with a thoughtful and responsible approach. Any activity requires maximum investment of effort and time. Love your business - this is the key to the successful development and prosperity of your company.

Dry cleaning or mini laundry is one of the developing and promising species business. Cleaning services are gradually becoming an integral part of not only other countries, but also our society. U modern people The lack of time is most acute, especially in big cities. With the increase in the pace and dynamics of life, the main part of everyday responsibilities is naturally transferred to representatives of the relevant various services.

Moreover, there are things that simply cannot be washed or put in order on your own (leather, furs, expensive fabrics, designer or delicate items, etc.), so good dry cleaning in such cases becomes a lifesaver. And despite the rather large initial investments, experts consider this business profitable and well-paid.

Main features of the activity

First of all, you should understand that dry cleaning is not an ordinary laundry, and the main difference is that in dry cleaning you can not only wash, but also dry clean, clean and restore blankets / feather beds / pillows, deal with bulky and expensive things, “conjuring” each spot using special equipment. For ideal business development, it is better to combine dry cleaning and laundry services, or cooperate with already operating establishments.

1. Unfortunately, for systematic profit and profitability of a business, favorable stable economic conditions are necessary. This is the main reason that in our cities there is one dry cleaner for 160,000 people, while in Western countries the enterprise can accommodate 12,000 potential clients. However, if you look positive point, then there is an excellent opportunity for promising growth and market development.
2. If you don't have a big one starting capital, you can start small: that is, open a dry cleaning collection point. This will not require renting large areas, equipment or other costs. Try to establish contacts with already large companies and enter into agreements with them so that they themselves pick up and bring things back. This way you will gradually delve into all the intricacies of this business from the inside, gradually collecting funds for expansion.
3. Having already sufficient experience and funds, you can open a full-cycle mini-dry cleaning service that will specialize in standard set services: washing, ironing, drying, some minor repairs, stain removal, etc. Please note that additional equipment will be required to clean leather, fur or suede. It would be ideal if you manage to cover the entire range of services at once, but this does not always work out, because good quality equipment and reagents are quite expensive. Moreover, you still need to be able to work with them.
4. There is an option to open a franchise business if you enter into an agreement with an already developed network of dry cleaners. However, in this case, you will give up to 60% of the proceeds to the franchisor.

First steps

To act thoughtfully and intelligently, you will need a clear business plan that will help you reduce costs and start making profits as quickly as possible. Next, you will have to go through many stages to establish and organize your own business from scratch.

1. Study the situation on this market in your region or city. If you operate large companies, then you need to offer consumers something that will help you stand out from existing companies: this could be exclusive services, first-class quality of work, flexible pricing policy etc. You need to act based on demand.
2. Decide on the direction in which you will work and take care of the legal registration of the business. To open you will need a lot of documents and permits.
3. Next you need to choose well production premises, making sure to comply with all the requirements and standards of various inspection organizations.
4. Then comes the turn of purchasing specialized equipment and chemicals with which you will have to work.
5. Personnel is a very important point. A professional master technologist will simply be worth his weight in gold.
6. Attracting customers and active advertising.

You can start small, but in the future you have the opportunity to develop your business in many directions: place orders via the Internet, organize a mobile (mobile) representative office or workshop, go to the client’s home to receive things. Seasonal storage services for clothing (even bags and shoes), as well as additional cleaning services for expensive furniture, carpets, etc., are now considered very popular. In short, there is room to grow and expand.

Legislative framework

Whether you want to organize a full-fledged independent dry cleaning service, or open only a dry cleaning collection point, you will have to register your business. In addition, the opening and operation of these institutions are subject to various current standards: a whole range of hygienic, sanitary-technological and epidemiological ones. It is necessary to strictly adhere to them and comply with all regulations of the relevant structures.

Registration is suitable for both cases. Experts advise choosing a form of taxation. You must also pay a state fee. In order for the enterprise to begin operating, you will need to create a program for sanitary production control, coordinate it with Rospotrebnadzor and obtain permission to open from this service. Then, after you find, prepare and equip the production premises, you will need to complete the necessary documentation with the SES and other services for its compliance with the standards. You also indicate activity codes (OKVED). Then a seal is made and a cash register is purchased.

A license to open is not required.

Advantageous location

The requirements for the premises in which the future dry cleaning will be located are quite strict. It’s one thing to simply place a point where things will be accepted from clients, but a complete production cycle is quite another.

In the first case, you can get by with a small room (up to 40-50 sq. m), which will contain only the necessary set of furniture. Receivers will sort received clothing or other items on site to prepare them for dry cleaning. Then the driver comes and takes everything, and therefore brings clean things that you will need to give to clients. That's the whole scheme of how such a point works. As you understand, such points should be oriented toward their local character, choosing places with high traffic volumes:

• residential densely populated areas;
• large stores;
• large shopping or shopping and entertainment centers;
• hotels.

Be sure to make sure that there is a good transport interchange (close to the metro, bus stops, train station, etc.).

As for full-scale production, the matter is much more complicated, and the selection criteria are stricter:

• The workshop area must be at least 100 square meters. m, and if you want to organize additional services (such as carpet or furniture cleaning), and also add a laundry room, then you will need about 250 sq. m. m;
• ceiling height, according to requirements, cannot be less than 3 meters;
• the room must have wide doorways and an emergency exit;
• It is mandatory to have a constant supply of water, sewerage, heating, electricity and high-quality ventilation (supply and exhaust and backup). The fire alarm must be connected to the ventilation system;
• if your dry cleaning is not located in a separate building, then it can only be placed on the ground or first floor of a house with a separate entrance. However, it must be transferred to non-residential stock. Moreover, the distance from residential buildings, grocery stores, restaurants (and other establishments catering), pharmacies, departments with children's products must be at least 80 meters;
• employees of the SES, Gospozhnadzor and Rospotrebnadzor will inspect the premises and issue you a sanitary epidemiological report and permission to operate it. All equipment that you will have must have certificates (plus - you will have to provide the services with design drawing documentation for its installation), and the drugs, substances and reagents used in the work will receive a sanitary and epidemiological certificate;
• All employees must have professional hygiene training (at least short courses), as well as medical records, with which they will have to undergo regular medical examinations;
• A special site will need to be placed on the territory for the collection and temporary storage of industrial waste, since chemicals cannot be drained into the sewer. In order to dispose of this, you will need to enter into contracts with a special company. Fluorescent lamps that are used for lighting are also subject to recycling;
• you will also have to carry out systematic disinfection and disinsection of the premises, your vehicles, plus - cleaning ventilation systems. All these activities will also require contracts;
• SES also places special requirements on indoor repairs: separate materials must be used on the walls and ceiling. special types tiles and paints, etc. Also, the room must have a perfectly flat and hard floor that can withstand the weight of the machines and prevent vibration. And on the electrical panel you need to make not only a general switch, but also automatic switches for each machine.

In addition, you will need to come to an agreement with the district or city government and utility services.

The dry cleaner should have: a reception area for visitors (if you do not have remote collection points), the production premises itself, a warehouse, a utility room, a bathroom and a staff room.

Specifics of work and necessary equipment

However, the main cost item will not be the premises, but professional equipment. Your company will be able to win over competitors only if you provide either the entire range possible services, or some exclusive services (cleaning stage and theater costumes, for example). Based on the chosen specifics of the work, you need to select the necessary equipment:

• special machines for dry cleaning (using perchlorethylene), plus self-cleaning tanks and nylon filters. For small production devices for 10-12 kg are suitable, for bulky products you will need devices for 18-25 kg. If you plan to deal only with textiles, but also with leather or furs, then you will have to purchase more expensive equipment (additional cleaning machines and painting booths);
• a cabin in which stains will be cleaned or removed (or a table);
• steam-air mannequins for cleaning outerwear;
• steam pneumatic mannequins for stretching trouser legs and sleeves;
• steam generator and compressor;
• combined multifunctional ironing tables (with electric-steam irons);
• trouser presses;
• special installations for packaging and storing clothes;
• hangers, baskets-trolleys;
• brushes, labels;
• storage racks and tables (with a load capacity of up to 200 kg).

When combining dry cleaning with laundry, you will need to acquire washing/drying machines. These must also be production devices, since ordinary household models will not be able to cope with such a load.

To purchase good quality equipment that will serve you for many years, you need to choose reliable suppliers. Pay attention to stable and large companies who have been in this business for many years. An important point at this point is not only a guarantee of the quality of their product, but also further assistance: service (both warranty and post-warranty), technological support, quality certificates, assistance with installation and connection. Be sure to order the installation service and commissioning works, although it will cost you a tidy sum (about 10% of the cost of the equipment itself).

Don't forget about the necessary chemicals. It is ideal if the selected equipment can work not only with the widely used solvent perchlorethylene, but also with alternative options: silicone, hydrocarbon solvents or K4. You will also need various enhancers, detergents, stain removers, finishing agents, leather restoration products, dyes, finishing materials, preparations for wet cleaning of leather and suede, etc. You must have certificates for the entire range of products used.

Personnel and work organization

One of the most important points in this business is the search for a professional master technologist. This issue should be resolved before opening a dry cleaner, since for you it will play the same role as a chef in a prestigious restaurant. It is to him that clients can go, and after him they can leave. After all, almost all dry cleaners have more or less the same equipment and use the same preparations. But only a technologist can discern a problem with a thing and decide how to act. Sometimes clients do not take into account many factors: the degree of wear of clothing, the characteristics of the fabric, texture, accessories, but they want to get the item back in perfect condition. Or the fabric, for example, is very expensive, and you need to sit over each stain separately, studying its structure and exploring how to get rid of it. This especially applies to handmade designer items, wedding and evening dresses, stage costumes, museum exhibits, etc.

Many companies simply lure technologists away from competitors or send staff to advanced training courses. Some supplier companies themselves train people if you purchase branded equipment from them.

In addition to the chief technologist, you will need:

• minimum two workshop workers;
• two ironers;
• accountant (if you do not do accounting yourself or do not outsource accounting);
• driver;
• cleaning woman;
• receivers at separate points.

Keep in mind that dry cleaning is an enterprise with a certain degree of risk. Your staff should be provided with special clothing, gloves or mittens. It is mandatory in production to have a first aid kit containing medical supplies from household and chemical burns, protective hand creams, etc.

The client will not always be satisfied, even if you do your job well. To protect yourself from unfounded claims, warn in your receipt about possible risks(no label on clothes, dubious quality of the item, etc.) so that clients sign that they have been warned and will not make any claims.

Attracting consumers

Your clients can be: ordinary people (individuals), and large corporate customers (legal entities), that is, restaurants, cafes, hotels, which can significantly increase your turnover in general.

Reception points should be located in places where they can always be seen by a large number of people. So you will have passive advertising. A bright banner or an original sign will also help to attract the attention of potential customers. Ordering a report on TV or radio is quite expensive, especially for a beginning entrepreneur. You can distribute printed advertising: post advertisements, hand out booklets, leave business cards for clothing stores, salons, and other organizations.

Don't neglect the Internet. Try to create a website and actively promote it. It is also worth advertising dry cleaning on forums and in social networks. At first, advertising may cost a lot of money, but with the advent of permanent client base the situation will improve: word of mouth will work, and you won’t need to spend so much on an advertising campaign. Promotions, discounts, bonuses and discount cards will provide you with significant assistance in attracting people.

Conclusions

The average profitability of this business rarely falls below 15%, and in large successful enterprises it even reaches 40%. Think about what related services you could offer your clients: mini-atelier, shoe repair, product painting, etc.

Approximate costs (prices are in rubles):

So, to launch full-fledged production, you will need several million rubles. That's how much it costs to open a dry cleaner. Experts claim that the payback period for such a project is at least one and a half to two years, depending on the amount of the initial investment. Equipping and opening only a reception point, of course, will be much cheaper.

Clothing care is always required, so the dry cleaner will never be left without customers. You will learn from our article how to open a dry cleaning franchise, which cooperation option to choose, as well as the main advantages of the business.

Which business model to choose?

A cleaning and care business can be run in several ways.

Opening a reception center

This is the most inexpensive option. People will only hand over clothes, and all work on processing things will be carried out at a large partner enterprise. Opening costs average 240 thousand rubles. To open you will need:

In this business format, profitability can be up to 100 thousand rubles per month, and payback up to 2 years.

Dry cleaning with a full cycle of clothing processing

The size of production can vary from a small mini dry cleaner with basic equipment to large factories with huge turnover. The appropriateness of choosing sizes depends on demand and available cash. A medium-sized factory will cost about 1.2 million rubles, a large dry cleaner will cost about 80 million rubles. To organize production you will need:

Buying a franchise

It is considered the simplest option, because the difficulties and concerns of developing a business and organizing the production process in this case will partially fall on the franchisor. The entrepreneur can only use the ready-made business model and do direct work. The average cost of investment in a dry cleaning franchise is 450 thousand rubles.

Franchising a clothing collection point has a number of advantages:

• Brand awareness.
• Marketing assistance from the franchisor.
• Free staff training (not always provided).
• Assistance in setting prices and decorating premises.
• Providing a ready-made business model.

In the absence of competition and with a sufficient flow of customers, this business can pay for itself in a year. The main risks are loss of reputation and customers due to damage to clothing, violation of safety and consistency rules technological process(you can receive sanctions from regulatory government agencies).

Required documents

To open a dry cleaner, you do not need to obtain a license. But since production can pose a threat environment, you will have to collect a lot of documents:

• Certificate from the sanitary and epidemiological station confirming the enterprise’s compliance with environmental safety requirements.
• Sanitary and industrial control program. This is a collection of rules and regulations of the PPK.
• Permission to place a dry cleaner on the premises.
• Disinfection and disinfestation contracts.
• Agreement for recycling of fluorescent lamps.
• Agreement with housing and communal services for waste removal.

Popular franchises

Before purchasing a dry cleaning franchise, it is advisable to familiarize yourself with the different offers in this area. They differ in size entrance fee, monthly payments to the partner and terms of cooperation.

Dry cleaning "Diana"

One of the most popular brands in Russia is the Diana dry cleaning chain. This large network enterprises providing services for cleaning clothes, fur, restoration, and cleaning of premises, was founded in 2002. The network is known high quality services. On at the moment The network of dry cleaners includes 20 enterprises in the Russian Federation and more than 600 collection points.

Reception point of dry cleaning "Diana"

The cost of the franchise is 150 thousand rubles. There are no royalties.

What does the franchisor offer?

• Marketing materials.
• Consulting support.
• Providing discounts on consumables.
• Personnel training in our own training center.

Requirements for franchisees:

• Availability financial resources necessary to open a dry cleaner.
• Initiative, entrepreneurship and desire for business development.
• Following production process standards.

Premises requirements:

• Dry cleaning should be on the first floor.
• The entrance must be on the front side of the building.
• A rear entrance to the workroom must be provided.
• The total area is not less than 6 square meters.
• Availability of a telephone.

Advantages:

• Famous trademark and a well-established brand.
• A standardized business process that does not require constant monitoring.
• Consulting on ways of doing business and advertising campaigns from the franchisor.
• Available training center to improve the skills of employees.
• No royalties.
• Promotions are carried out at the expense of the franchisor. Promotional materials are provided.

Table: initial costs

Table: monthly expenses

The level of income of the enterprise will directly depend on the city in which the dry cleaner is opened, as well as on the correct choice of location. With a competent and well-thought-out system of work, the level of monthly profit can reach 100–150 thousand rubles. In large cities with a large number of the population, it is possible to increase the income level to 200–250 thousand rubles per month. The predicted payback is 10 months.

"CleanBystro"

The dry cleaning chain was founded in 2005 and now has more than 30 branches throughout Russia. The company provides favorable conditions cooperation and full business support. This is especially important for those entrepreneurs who do not yet have practical experience in this type of business. The franchise cost is 190 thousand rubles.What does the franchisor offer?

• Selection of equipment.
• Personnel training.
• Assistance in paperwork.
• Marketing materials.

Premises requirements:

• Area from 100 sq. m.

Requirements for franchisees:

• Responsibility, entrepreneurship, desire to develop business.
• Availability of financial resources.

Table: initial investment

Table: monthly expenses

The ChistoBystro franchise involves the creation of a separate production facility, which is why equipment costs are high. The total amount of initial investments is 8 million 460 thousand rubles. Nevertheless, income from such production can be up to 400 thousand rubles per month. Taking into account all capital investments and costs, the estimated payback period is 1.5–2 years.

Profitability will depend on the demand for the company’s services in a particular city. For Russia, this is a fairly new and in-demand service. While in the USA there is 1 dry cleaner for every 10 thousand people, in our country this proportion is 1:160 thousand people. Typically, the profitability of an enterprise is 40%, but in crisis period may decrease to 10–15%.

"Dry cleaning No. 1"

This company deals with dry cleaning of any clothes (winter and summer), fur and leather, as well as shoe repair and cleaning. Basically, reception points are located in Moscow and the Moscow region. The company offers the following conditions:

• Minimum requirements for a partner to work.
• Staff training, free internship.
• Provides consumables.
• Guarantees an established logistics network.

The cost of the franchise must be clarified with official representatives of the company.

"Fox"

The company was founded in 1997. “Lisichka” is a well-known dry cleaner that works only with high-quality equipment from Italian manufacturers. The following technologies are used for cleaning: Wet&Dry, Alpen Clean, Winter Shine and others.
Dry cleaning "Lisichka" offers an eco-cleaning option, for this you will have to buy special equipment What does the franchisee offer?

• Working under a recognizable brand.
• Marketing support.
• Ready-made cleaning technologies.

The predicted payback is 12 months.

Dry cleaning and laundry Unisec

As a dry cleaning and laundry company, the company has existed for more than 30 years, and the franchisor has 25 years of experience. Unisec offers several business models: mini-dry cleaning, dry cleaning in a neighborhood (a full range of services for cleaning textiles, fur and leather products) and a factory (the ability to provide services not only to individuals, but also to legal entities).
Equipment used by Unisec What does the franchisor offer?

• Ready business plan.
• Marketing assistance.
• Supply of equipment.
• Consulting.
• Communication with partners in other cities.

The cost of the franchise must be clarified with official representatives.

Self-service laundry "Chistoff"

This business option is still considered a novelty on the Russian market, however, according to many experts, it has quite high potential. Due to the fact that modern washing machines are not always able to remove stubborn stains, as well as the inability to dry clothes in small apartments, self-service laundries are becoming increasingly popular.
Prices in a self-service laundry are undoubtedly lower than in regular ones. Lump sum payment - 150 thousand rubles. The royalty is 8 thousand rubles per month, for master franchise owners - 6 thousand rubles. What does the franchisee get?

• Ready-made business model.
• Marketing support.
• Fully automated cleaning technology.
• Working under a well-known brand.
• Personnel training program.

Premises requirements:

• First or ground floor.
• Area from 25 to 40 sq. m.
• Supply and exhaust ventilation.
• The ideal location is a residential area or close to student dormitories.

To open a laundry you will need from 800 thousand rubles to 1 million 500 thousand rubles. The predicted payback is 1–1.5 years.

What to look for when choosing a franchise?

Opening a franchise business gives you the opportunity to take advantage of an already proven idea, while minimizing the risk of ruin. But not all franchisors have equally favorable terms of cooperation. Therefore, before concluding an agreement, you should learn more about the nuances of working under a franchise, namely:

• It is necessary to find out how stable the company is and how long it has been on the market.
• Find out the number of partners: how many are there and how many have left the business. Find reviews about working with the franchisor.
• Particular attention should be paid to the cost of the franchise and the required investment.
• Clarify contractual relations. Possibility of selling the business and extending the contract.
• To know possible ways resolving conflicts and controversial situations.
• Familiarize yourself with the franchisor's requirements for potential partners.
• Monitor competitors and study the market.
• Inquire about the level of training provided to staff and the training materials offered.
• Understand the company's supply system. Purchasing occurs only from the franchisor or you can independently form a network of suppliers.
• Find out about the franchising experience of your future partner.

Features for different cities

When opening a dry cleaning franchise in a small town, a significant advantage will be little competition. In order to assess the feasibility of opening a franchise in a particular city, you should find out how many dry cleaners are already open and how many of them operate as franchises. If competition is low, then you can safely start choosing a company that provides franchising services. If there are only local companies in the city, then opening a dry cleaning franchise will provide an opportunity to sell new products that have been operating in large cities for a long time, but have not yet reached the regions.

1. It is better to locate reception centers closer to densely populated parts of the city, where there are a large number of potential clients.
2. It is advisable to combine dry cleaning activities with additional services: laundry, repair and painting workshop.
3. It is necessary to distinguish the enterprise from the rest, for example, to set up mobile collection points for clothing, with subsequent delivery to your home.

* The calculations use average data for Russia

Opening your own dry cleaner in Russia can be a profitable endeavor. At the same time, you need to understand that there are two different directions of this business - a full-fledged laundry and dry cleaning and a self-service laundry. In this article, we’ll look at the first line of business in more detail (how they differ, I think, there’s no need to explain).

First you need to register as a subject entrepreneurial activity, and here you can register as just an individual entrepreneur, or register your own legal entity. Overall, to start your own business in this area, it will not be enough to simply register; you also need to obtain standard permissions from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general almost every entrepreneur goes through all these procedures, and there are no special features provided for here. Only special attention You need to pay attention to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state registration fee individual entrepreneur) up to approximately 20 thousand rubles (registration legal entity with the formation of the authorized capital).

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The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-issue clothes, and an area for sorting linen. As a result, the size of the laundry room starts from 70 m2 to 100 m2. An entrepreneur should look for premises depending on location competitive enterprises, but still the most preferred places are residential areas with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for clients to drop off and receive clothes close to home. This significantly reduces the cost of renting premises, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (this means premises not near the roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such premises are decorated by the owner as commercial real estate). IN small towns It may be a little cheaper, but in big cities even such a room will cost much more. Also, when choosing a room, you should pay attention to how suitable it is for this type business - that is, it must be connected to the water supply, the technical equipment of the sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and it must be said that not every room may be suitable. Otherwise, you will have to do repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises has been resolved, you can begin the search. necessary equipment. So, for a laundry, first of all, of course, washing machines are needed, and professional ones that have a huge number of settings and work with different types fabrics. Next are dryers, sometimes wringer machines are additionally purchased, and you also need to buy separate equipment for the dry cleaning area. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform additional processing functions for soiled clothing. Dry cleaning employees must understand perfectly how to operate the equipment (but more about staff selection below). The cost of equipment can vary greatly; for example, foreign machines will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign equipment, but at the same time it is much cheaper, because transport costs are reduced and there are no customs duties. Chinese devices, in turn, are usually really inferior in quality, but can be the cheapest solution even taking into account customs operations and transportation. However, the cost of cars differs in other respects; So for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the most simple model has a maximum load usually no more than 8 kilograms. But for a professional laundry this may not be enough; In general, manufacturers supply devices that can be loaded with up to 100 kilograms of laundry. Whether it makes sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately the same, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). A separate category includes technical complex units that are analogues to simple machines, for example, barrier-type squeezing machines cost 700-1400 thousand rubles, and the most expensive units cost up to 5 million. But this is rather equipment for a very large dry cleaning service, which works not just with individuals, but with enterprises. There are also additional devices that improve the washing process, for example, dispensers detergents(allowing you to fully automate the washing process even for the entire working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area work surface, so, it doesn’t always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but for a laundry you need to buy significantly less of them than the same washing machines (a small laundry can be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary ones) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, the equipment of a dry cleaning zone usually costs more than a simple washing zone. At the same time, opening a laundry without the possibility of dry cleaning is usually pointless, because a significant part of clients are interested in this. Hence it turns out that the cost of laundry equipment starts from 2-3 million rubles and can amount to several tens of millions, depending on how large the establishment will be, that is, how many machines will have to be bought. It is clear that even a small laundry cannot get by with one washing machine; sometimes up to a dozen of them are purchased (and in large enterprises more than ten). If you buy used cars, you can save a lot of money. By the way, it should also be noted that all equipment must comply with noise emission standards, especially if the laundry is located near residential buildings.

Once the equipment has been supplied and installed (and ideally the supplier should handle the installation), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. Such an enterprise can employ quite a lot of people, but much depends on the laundry’s operating schedule, as well as its size. Moreover, sometimes in a laundry the equipment does not allow for complete automation of the process, so people are hired to perform some duties, for example, ironing clothes. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receiver, that is, a person who is responsible for receiving and issuing linen and works directly with clients. Additionally, if the entrepreneur himself is not going to be the head of his establishment, then he will need to hire a director, and this person already receives 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (people at the reception) to 30 thousand (employees who are directly involved in the work process). It is also worth noting that today some of the laundries offer their clients good service, and the most common additional service– this is a visit to the client’s home and delivery of washed laundry. Of course, the laundry service may charge extra money for this, and quite a few people order this service. If an entrepreneur decides to engage in this area, then he will have to hire a person who will be responsible for visiting the client. In other words, you just need a driver ( wages these people from 20 thousand rubles). But then you will have to buy a car for the company, which will pick up and deliver laundry. In general, the very minimum that you will need to spend on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to the organization’s profit making should be outsourced. This includes accounting, security and premises maintenance services.

The next step will be to search for suppliers of consumables. Depending on the services provided and the equipment used, consumables may vary, but this is almost always a huge number of different goods; however, in any relatively big city there is more than one company that supplies such products. At the same time, before purchasing equipment, you should familiarize yourself with exactly what consumables will be required for your work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all expenses, the cost of providing laundry and dry cleaning services will not amount to more than 25% of the final cost. That is, the markup in this business is quite high, but you need to understand that running a laundry is a fairly expensive undertaking, and therefore you always need to ensure a considerable flow of customers. A full-fledged one can help here advertising campaign, that is, it makes sense to advertise in local media mass media and even create your own website. For the first time you will have to allocate at least 100 thousand rubles; later, of course, this amount will be reduced, but some money will have to be constantly invested.

To open a laundry you will need to allocate:

Registration – 20 thousand rubles.

Equipment – ​​2 million rubles.

• Rent – ​​35 thousand rubles.
• Advertising – 100 thousand rubles.
• Salary – 110 thousand rubles.
  
• Consumables for the first time - 20 thousand rubles.
  
• Buying a car – 500 thousand rubles.

Ready ideas for your business

Total: 2 million 285 thousand rubles. Monthly expenses are 165 thousand rubles. The cost of laundry services, in general, should not be very high for the client, otherwise it will not be profitable for him to contact such establishments. In general, people go to the laundromat either when they have a lot of dirty clothes (which means that the main consumers will be large families), or when the clothes require dry cleaning. Dry cleaning is the most expensive service, and here you need to understand that sometimes it is cheaper for the client to buy new thing than to use laundry services; Only valuables are carried there. The cost of washing starts at about 200 rubles per kilogram of clothes; At the same time, many laundries that cooperate with enterprises and wash a large number of items for them at a time give a good discount - sometimes even more than double. Dry cleaning can cost more than 1 thousand rubles for one item, but much of this is determined by the difficulty of removing dirt and usually such prices are set for outerwear. To cover your expenses, you need to take in about 30 kilograms of clothes for washing every day - but this is calculated only at the lowest rate. From here it becomes clear that this business cannot be called highly profitable; profit is generated only with very large quantities orders - that is, with almost one hundred percent load in the laundry. For example, if a laundry takes in 40 kilograms daily, then its income is 240 thousand rubles, operating profit is 75 thousand rubles, net profit is 63 thousand 750 rubles (profitability is about 25%). Such a business will not pay for itself in a couple of months (according to our calculations - almost 3 years, if you do not buy a car), and it is recommended to have some reserve funds to ensure your work for the first time, at least for the first six months of work, until the number of clients becomes large enough .

Matthias Laudanum
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