Fresh bar open. Bar business: how to open a juice bar

In this material:

Opening a juice bar is a business idea that will suit adherents of a healthy lifestyle. To start a project you will need a small capital, which is a definite advantage. A business plan for a smoothie bar will help you accurately determine the amount of initial investment, identify possible risks and pitfalls of the project, and calculate sales revenue and planned profit.

Description of the business idea, its advantages and disadvantages

A smoothie bar is a relatively new business in Russia, and in the West and Europe, points selling freshly squeezed juices are popular. Every year the number of people leading a healthy lifestyle increases in the world, our country is no exception, which means this project is promising.

A smoothie bar, or fresh bar, is a place where freshly squeezed juices and other drinks from berries, fruits or vegetables are made and sold. The retail outlet can be located in one of the entertainment centers, where there are always a lot of people.

Main advantages of business:

• small amount of investment – ​​up to 500,000 rubles;
• low level of competition;
• demand for the service;
• the ability to expand the assortment to increase sales profitability;
• mobility – a retail outlet can be set up both outdoors and indoors;
• there is no need to buy a separate room - the smoothie bar takes up little space.

The disadvantage of the project is the influence of seasonality on the level of sales. Juices and other soft drinks are more often purchased in the summer when it is hot outside.

Market analysis

Culture catering in Russia is now at the stage of development. Every year the number of cafes and restaurants offering delicious food increases. This factor influences the habits of city residents - they are increasingly having lunch or dinner outside the home. Moreover, this trend is observed even during destabilization of the economic situation. According to experts, the Russian catering market will develop.

Portrait of the target audience

Although smoothie bars have appeared in our country relatively recently, they are already attracting residents of large cities who are interested in healthy eating. A smoothie is not exactly a drink, but at the same time it is not a food either. This is a thick smoothie made from fresh vegetables or fruits. Yogurt or milk, spices, and sugar are often added to it. The benefits of drinking smoothies are obvious - it is a tasty, refreshing, nutritious, low-calorie treat with vitamins.

Smoothie bars are visited by people seeking to lead a healthy lifestyle. These are girls and women who watch their figure, as well as men aged 23–50 years. Frequent guests of juice bars are athletes. In such establishments you can often meet couples in love; they come to chat and drink a refreshing drink. Young mothers with children are another category of people belonging to the target audience.

Business risks

When drawing up a business plan for a smoothie bar, it is necessary to analyze the risks affecting the development of the project. These include:

• deterioration of the economic situation in the region and decrease in purchasing power;
• rising rents and rising prices for utilities;
• loss of reputation of the establishment;
• low interest of local residents in healthy eating;
• force majeure circumstances.

How to Open a Smoothie Bar: Step-by-Step Guide

The business plan for a smoothie bar describes in detail the process of organizing activities. It includes the following work steps:

• registration of activities;
• searching for a place for active trading;
• purchase of equipment;
• personnel selection.

Legalization of juice bar activities

If you are planning to open a small smoothie bar in the city, you should contact the tax service and write an application to register an individual entrepreneur. To do this, you will need documents - a passport, TIN, a receipt confirming the fact of payment of the state duty in the amount of 800 rubles. Need to choose OKVED codes, allowing the opening of cafes, restaurants and catering establishments and the sale of drinks:

• 56.3;
• 56.10.1.

If an entrepreneur plans to open several establishments, he will have to register the ownership form of an LLC with one founder. In both cases, he will have access to a simplified taxation system with deduction rates of 6% of income or 15% of profit.

The public catering facility must also obtain accompanying documents - permission from the SES and the fire service. If a large entertainment center is chosen as a trading platform, they will be issued by the building administrator.

Finding a location and renting a room

The choice of location for a smoothie bar should be approached responsibly. To quickly reach the break-even point and start making a profit, you need customers. Any place with high traffic will be suitable. In cities located by the sea, a smoothie bar can be opened on the beach. Other layout ideas:

• parks of culture and recreation;
• airport;
• railway station;
• shopping and entertainment centers;
• the business part of the city, where several fitness clubs and beauty salons are concentrated.

The rental cost will not be too high, since the bar area will occupy only 4–5 square meters. m. The rental cost differs depending on the location of the bar, but even in regional centers when located in large shopping complexes it will not exceed 2000 rubles per 1 sq. m.

Equipment

To fully operate a smoothie bar you will need the following equipment:

• bar counter;
• universal juicer;
• machine for cleaning vegetables and fruits;
• mixer;
• blender;
• fridge;
• ice making unit;
• showcase with cooling function;
• cash register;
• chairs.

If you plan to introduce coffee, soft ice cream and milkshakes in addition to smoothies, you will need a freezer and a coffee machine. It is worth giving preference to imported equipment - it is powerful and reliable. During peak months, when the influx of customers is at its maximum, it is important to serve guests quickly. The speed of preparing drinks depends on the power of the appliances. It is unacceptable for visitors to wait longer than 3 minutes for their smoothie portion.

In addition to equipment, you will have to purchase a large batch of consumables - glasses, straws, napkins. It is important that the dishes and accessories are consistent with the design style of the juice bar.

Attention! Purchasing the entire set of equipment from one supplier is a wise decision; it is possible to get good discount. An additional advantage will be the provision of a warranty and post-warranty service for the units.

To ensure the smooth operation of the smoothie bar, you will have to hire 2-3 sellers. Preference is given to young guys or girls under 35 years old with a pleasant appearance. Personnel requirements:

• communication skills;
• neat appearance;
• honesty, decency;
• absence of bad habits.

Young people with experience working behind a bar are a priority. They are familiar with the specifics of customer service. Each employee must acquire a health certificate, because they will have to deal with food.

Compilation of assortment and purchase of raw materials

Menu development is an important stage in organizing a business. If you have a limited budget at first, the range may include:

• vegetable drinks – carrot, beetroot, celery, tomato, pumpkin;
• fruit smoothies – orange, apple, grapefruit, peach, pomegranate;
• fresh berries – strawberry, strawberry, blueberry;
• mixed drinks – banana-strawberry, orange-berry and others;
• coffee, black, green and fruit tea;
• milkshakes are classic and with the addition of fruit.

In the future, the menu can be expanded by adding snacks. At the same time, it is important not to deviate from the concept of the establishment, offering only healthy food, for example:

• fresh vegetable salads;
• fruit slices;
• ice cream;
• cookies with cereals.

Finding suppliers of raw materials is another stage of work. Smoothies are made from fresh vegetables and fruits. The volume of purchases depends on the demand for drinks. You should not order large quantities of products so that they do not spoil. To prepare 1 liter of freshly squeezed orange juice you will need 2.5 kg of fruit. If 15 kg of citrus fruits are consumed per day, then it is worth agreeing on the supply of fresh fruits at intervals of 2-3 times a week.

Attention! Drinks are prepared only upon customer's order. Smoothies should not be stored for longer than 3-4 hours.

Conducting an advertising campaign

Promotion of a smoothie bar is carried out in different ways. Effective methods advertising:

• installation of advertising signs and billboards;
• flyer distribution;
• promotion of groups on social networks;
• advertising on local radio;
• carrying out advertising campaigns;
• creating a colorful showcase design.

To attract customers, it is worth developing a loyalty program, offering discounts to visitors. Reducing the cost of drinks and treats on weekdays from 11 a.m. to 3 p.m. will help attract more people.

A smoothie bar will certainly become a popular place in the city if you work on the quality of service. Customers will recommend the establishment to their friends if they are satisfied with the service and product.

Financial calculations

The business plan for a juice bar contains information about the volume of capital investments and operating expenses. By comparing them with income, it is easy to find out whether the project will be profitable and how quickly it will pay off.

Investments in the project at the start

The investment amount consists of the following expenses:

• paperwork – 5,000 rubles;
• purchase of equipment and arrangement retail space– 300,000 rub.;
• rent of area 5 sq. m for the first 6 months – 60,000 rubles;
• purchase of consumables and raw materials – 20,000 rubles;
• advertising – 10,000 rubles.

Total: 395,000 rubles.

Current expenses

The entrepreneur will have to spend money every month to maintain the operation of the smoothie bar. TO current expenses include (amounts are indicated in rubles):

• employee salaries with deductions – 45,000;
• rent of space – 10,000;
• spending on consumables – 5 000;
• advertising – 3,000.

Total: 58,000 rubles.

Bar income, profit calculation and project payback

The smoothie bar earns income through a markup on juices and drinks, which amounts to 100–150%. During the hot season, the establishment is visited by about 100 clients. The average bill is 200 rubles.

Let's do the calculations: 100x200=20,000 rubles (bar income for 1 day). For a month – 600,000 rubles. A third of these funds will be spent on purchasing ingredients for making smoothies. The remaining money – 400,000 rubles – is the bar’s income during the peak month.

Under favorable circumstances, the entrepreneur will be able to recoup the investment after 2 months of operation, after which the establishment will begin to generate a net profit of 300–400 thousand rubles in the warm months and 150–200 thousand rubles in the winter.

Attention! To quickly return your investment and start making money, it is recommended to open a smoothie bar in early or mid-spring. During the warm period, you will be able to reach the break-even point and develop a customer base, which will help you stay afloat in the winter.

Smoothie bar - economical profitable idea for a business with good prospects. When the investment pays off, and this will take 2-3 months, you can purchase the missing equipment - a coffee machine, freezer and other equipment. With its help, the entrepreneur will expand the range of drinks and treats to earn even more.

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Fresh bars (they are also called juice bars or smoothie bars) are a new market segment in our country, which is just beginning to develop.

Similar establishments emerged relatively recently on the wave of customer enthusiasm for the idea of ​​healthy eating and lifestyle. The very idea of ​​selling healthy natural and fresh juices came to us from America.

The bar offers freshly squeezed juices, smoothies with berries mixed in a blender, fruits with ice, mineral and sparkling water, coffee, tea, snacks and desserts.

But the main emphasis is on alcohol-free drinks and juice-based cocktails. The position of the juice bar is considered to be the sale of healthy food and drinks.

Advantages:

• lump sum contribution – only 100,000 rubles;
• entry threshold from 500,000 rubles;
• royalties in the first and second months are 0%;
• then only 1% per month of turnover;
• return on investment – ​​from 7 months;
• a unique wide-format “healthy” diet;
• direct contracts for the supply of ingredients;
• on the market – 5 years;
• crisis-resistant;
• a small share of imports in sales;
• quick deal without delays;
• small stocks in the warehouse;
• launch within 2-7 weeks from the beginning of signing the franchising contract.

Fresh-bar salon Fresh

Franchise motto:

“We work with all popular and well-known areas of healthy fast food.”

We will help:

• We will help you assess the location of the future juice bar;
• we will create an economic model of work;
• We will provide advertising assistance.

Russia and Ukraine - this is the first step towards the beginning successful business with an easy and simple start.

When making a decision to purchase a franchise, you need to consult the professional recommendations in this section:

You can read about the latest news and trends in franchise business

For the juice bar to work you need:

• coffee machine;
• blender;
• juicer for citrus fruits and pomegranates;
• universal juicer;
• equipment for peeling vegetables and fruits;
• ice maker;
• freezer;
• stainless steel kitchen furniture;
• cash register;
• trash can, this is not a complete list, but they are required.

Fresh bar “Juicy BAR” is the production of 100% fresh drinks at the time of your order. We recommend opening sales points where there is a high traffic volume of customers.

You must understand that opening one point will not bring much profit at first. If you want to have your own network of juice bars, you should calculate your financial capabilities at several points. Getting one point started is relatively inexpensive.

The main thing in “Juicy BAR” is to have creative thinking and not be afraid to experiment.

Reviews:

Alexander Longvinsky says:“At first my juice bar had a simple menu, but now we’ve gone a little further when creating the menu. From us you can order not only smoothies and fresh juices, but also extracts of medicinal plants. Extracts and elixirs as a small alternative to vitamins. This service is gaining demand. I have been working with the franchise for 2 years now and have not yet regretted my investment. Our enterprise paid for itself in six months. When purchasing a franchise, be guided by the location where the bar will be located.”

Natalya Yakimova:“I wanted to change something in my life. I spent a long time choosing what to do, and on advice, I began to choose a franchise that would be interesting to me. I chose a bar franchise because favorable conditions and a small contribution. Having signed all the documents, we opened three weeks later. We were the first to open such a bar in our city. I think in a month our investment will pay off. I'm very happy with my project."

Ramil Shaikhetdinov (Photo: Regina Urazaeva for RBC)

Shaikhetdinov’s first bar began operating in 2007, when the entrepreneur turned 21 years old. The outlet was named Vita Juice and featured an orange logo. It was a stall with only one salesman in shopping center. It occupied an area of ​​only 2.5 square meters. m and offered one single drink - freshly squeezed orange juice. The entrepreneur spent 500 thousand rubles on the opening. Most of the funds were spent on purchasing a professional juicer.

However, contrary to expectations, there were no queues at the juice bar—sales barely covered expenses. Shaikhetdinov decided that he had made a slight mistake with the format. Six months later, he invited his classmate Ilgiz Akhmadullin to be his partner. Together they opened two more points in Kazan. New juice bars already occupied about 10 square meters. m and were better equipped - there were juicers for various fruits, for example pomegranate. The menu has expanded to 12 types of juices, signature mixes and smoothies have appeared, as well as a bar counter. Each such bar cost 1.5 million rubles. But they immediately began to make a profit. On average, the monthly revenue of one outlet is now 600 thousand rubles. per month, profit - 150 thousand. The partners reinvested all profits into opening new points in new cities.

Today the Vita Juice network has 25 points in 12 cities of Russia, including Moscow. Every year two or three new bars open, and revenue in 2017 amounted to more than 175 million rubles, profit - about 45 million. According to 2GIS, this largest network juice bars in the country.

Shaikhetdinov’s main problem was finding employees. Selling juices is not the most prestigious job; people quickly got bored with it and left, and it’s difficult to find employees in unfamiliar cities. Therefore, the entrepreneur came up with a motivation system for sellers. Once every six months, each company employee can take an exam on knowledge of recipes, service standards, etc. If the test is passed successfully, the employee's salary increases by 15% and he moves to a more high category specialists. Top Sellers switch to leadership work V central office. Now the Vita Juice company employs over 130 people, about a quarter of them are administrative staff in the office in Kazan.

Photo: Regina Urazaeva for RBC

The entrepreneur saves on advertising: a juice bar is not an establishment for which a client will specifically go to a shopping center. Juice or smoothie is primarily an impulse purchase. Therefore, the main thing is to choose shopping centers where there are a lot of people, says Shaikhetdinov.

The most difficult period for the development of Vita Juice was 2014-2015, when the crisis affected the purchasing power of Russians and the number of visitors to shopping centers fell. Sales at Vita Juice bars have fallen and prices for imported fruit have risen. “If before the crisis we bought oranges for 50 rubles. per kilogram, then after that it’s already 100 rubles,” says the entrepreneur.

Shaikhetdinov started asking for discounts on rent. This was not possible everywhere, and in those shopping centers where the rent was too high, he closed several juice bars. By 2017 the situation had improved. According to the entrepreneur, the spread of fashion for a healthy lifestyle has played into his hands. The company responded to new trend— launched the Detox by Vita Juice line, which includes cocktails made from pear, orange and spinach or apple, broccoli and walnut.

In 2018, the company launched franchise sales. According to its terms, the Vita Juice juice bar can be purchased turnkey with furniture and equipment for 2.95 million rubles, the monthly royalty is 12 thousand rubles. So far, no franchisee has signed an agreement.

Smaller and simpler

Before opening the juice bar, 55-year-old Igor Maimin owned two large establishments in Moscow - the Cocktail and Wheel of Time restaurants. The latter was located on three floors and occupied an area of ​​1.5 thousand square meters. m.

Igor Maymin and Ekaterina Maymina (Photo: Oleg Yakovlev / RBC)

The idea to open a juice bar appeared during a trip to tropical countries and the United States - the restaurateur saw everywhere outlets offering freshly squeezed juices and smoothies. The businessman returned from his trip with ready-made business plan— decided to launch a juice bar in one of the Moscow shopping centers. Maimin took his daughter Ekaterina as his partner.

In 2007, the first Yummy Mix juice bar opened its doors: an “island” with an area of ​​9 square meters. m in the capital's shopping center. Its opening cost the partners 2 million rubles. (the investment was recouped after a year and a half). The Maimins came up with the bar menu on their own, experimented with various fruits and vegetables. As advertising platform We chose a shopping center site. “We published information about our shares with them, special offers“says Ekaterina Maimina.

Six months later, the partners decided to open a second location. Launch costs amounted to about 2 million rubles. Subsequently, new juice bars opened once a year. All are in Moscow, with the exception of two, opened in 2009 in Rostov-on-Don. Then the restaurateur met the future manager of the Rostov branch at an international exhibition retail real estate in France, and he convinced Maymin to try his hand at the provinces. It turned out that Rostov juice bars earn no less than those in Moscow - the average revenue of each is 6 million rubles. per year, of which about 800 thousand rubles. profit. There are currently ten bars in the chain, the last one opened last year.

The 2014-2015 crisis also hit the Yummy Mix business. But the family found a new audience - numerous employees of the shopping center. For them, the company began to organize promotions during the hours of least active sales. For example, from 10 to 12 am on weekdays, when there were simply no buyers in the stores, they offered orange juice to sellers at a 50% discount, forming a pool of regular consumers.

Nevertheless, several juice bars located in shopping centers near the Moscow Ring Road had to be closed. “The audience of some centers has changed before our eyes - many people have stopped going to them, as new malls have opened, and only local residents from residential areas remain. Now it makes sense to open closer to the city center, in business centers; working in shopping centers is becoming more and more difficult every year,” admits Maimina.

According to the entrepreneur, an important factor for the success of a juice bar is its location inside a shopping center: “There should be a lot of people passing by, but they shouldn’t be in a hurry. Food court - also not best place, too many alternative proposals. We choose shopping galleries“A person goes out with some shopping, sees a sign and decides to take a break and drink some juice.”

Maimin sold the large restaurants, and now the family is focusing on improving service and expanding the menu of their bars. A professional mixologist was hired to develop the recipes. The Yummy Mix range responds to all fashionable trends in the drinks industry. For example, the company has a line for vegans (smoothies without frozen yogurt) and fans of strength sports - with added protein.

“Competition in this niche in Moscow is already quite strong,” says Ekaterina Maimina. “Many kiosks, cafes and coffee shops have begun to add a wide range of juices and smoothies to their main assortment.” But that doesn't mean there isn't room for new players. According to Maimina, newcomers can attract attention through an original concept. For example, the Vitamin & Smoothie Bar Macadamia offers smoothies in bottles shaped like light bulbs. Unusual packaging attracts customers and encourages them to post photos on Instagram.

Cost of drinks

Classic “Mango shake” (mango, ice), 0.35 l: price - 350 rubles, cost - 200 rubles.

“Homemade lemonade” (mango, chia, orange), 0.35 l: price - 200 rubles, cost - 120 rubles.

“Freshly squeezed juice” (orange, mango), 0.35 l: price - 300 rubles, cost - 100 rubles.

Source: Super Mango Company

Mangomania

32-year-old Ruslan Nazimov is a former top manager of the Negotsiant development company. ABOUT own business he began to think while completing an Executive MBA at Kingston University in London. “Then I thought: why waste your potential by working for hire?” - Nazimov recalls.

Upon returning to Moscow, he met with his friend Sergei Pivovarov, a dentist, owner of a chain dental clinics. Together they began to come up with ideas for future business. The choice fell on the supply of mangoes to Russia. Partners are big fans of this exotic fruit. “However, what they sell in supermarkets tastes more like potatoes,” Nazimov is indignant.

Alexander Nazimov, Ruslan Nazimov and Sergey Pivovarov (from left to right) (Photo: Oleg Yakovlev / RBC)

In the spring of 2017, the partners created the Super Mango company. The third co-owner was Ruslan’s brother Alexander Nazimov, who had previously worked in investment banking for a long time. The partners brought the first batch of exotic fruit from India. It was an Alphonso mango at 80% ripeness stage. A batch of 800 kg including delivery cost 700 thousand rubles.

The partners decided to sell fresh fruit wholesale and retail via the Internet - they opened accounts in social networks and launched the website. However, it immediately became clear that wholesale buyers can't be found. “Nobody wanted to buy mangoes at their peak. This is a perishable product; it can last for a maximum of seven days. While unripe mangoes are stored for 25-30 days,” says Nazimov.

The entrepreneurs managed to sell half of the batch - they themselves delivered orders throughout Moscow. And the other half has lost its presentation. At the last moment, we managed to sell it at a discount to the #FARSH burger chain. Customers of the cafe who placed an order for an amount over 700 rubles were given a “Super Mango Shake”.

The partners realized that they needed an additional distribution channel where mangoes could be quickly sold if they were nearing the end of their shelf life. In the summer of 2017, the partners began setting up tents in markets and selling mango juices and desserts. They prepared drinks in front of customers. At the Usachevsky market in Moscow, Super Mango created a real sensation - queues lined up for the juice, Nazimov assures. The company served 250-300 clients per day.

Juice trading seemed like a promising niche to the partners. However, it was not easy for a newcomer to get into shopping centers. Representatives of the shopping center were either not interested in a new player with juices, since they already had outlets with a similar product, or they put forward “draconian conditions”. It was possible to open the first juice bar in the shopping center only in October 2017. The launch cost the partners 1.5 million rubles. The new bar now features drinks made from other exotic fruits—passion fruit and avocado.

Nazimov is a supporter of active sales. “Our salespeople invite customers, but do not shout, but calmly address passers-by,” he explains. — They offer to try free samples, because the culture of mango consumption in Russia is very weak, many simply do not know this fruit and are afraid to ask, so our main sales emphasis is on active communication with customers. After a person touches a mango, feels the aroma and tastes it, there is a 99% chance that he will make a purchase.”

In December 2017, Super Mango launched three more bars. Now each point gives an average of 2-2.5 million rubles. monthly revenue and 0.5-1 million rubles. profit. On average, the points occupy about 10-12 square meters. m, and rent costs 300-500 thousand rubles. depending on the shopping center. Fresh bars now bring in about 50% of the company’s total revenue, the rest comes from online sales of mangoes. Here, unexpectedly for entrepreneurs, Instagram took off.

In the summer, entrepreneurs intend to open at least ten more retail outlets on the streets of Moscow - they are convinced that the niche is still far from being saturated.

View from the outside

“As long as the trend towards proper and healthy food is gaining popularity, the format will continue to develop”

Evgenia Kachalova, founder of the Wine Bazaar chain, Moscow

“The growing popularity of juice bars is primarily due to the fact that people have now become more attentive to their own health, have begun to pay more attention to what they eat and drink, and have begun to use more high-quality and healthy products in their diet.

To the benefits similar business I would attribute small costs to organization. This format requires a small area, a minimum number of employees, and there is no need to organize a full-fledged kitchen. It turns out quite attractive business at small investments. The downside is that the product is perishable; if the outlet does not immediately become popular, you will have to write off a lot of fruits and vegetables.

A fresh bar is a narrowly focused concept; it is difficult to form a circle of regular customers. But while the trend towards proper and healthy food is gaining popularity, this format will continue to develop."

“Big players will appear and create networks”

Alexander Murachev, managing partner of the Tigrus restaurant holding (restaurants Osteria Mario, Bar BQ Cafe, Shvili, ZEST coffee shop)

“The general interest in this business model is based on the trend of a healthy lifestyle. Fitness centers, yoga courses, local food markets, juice and smoothie bars, etc. are developing. People want to live longer and better, and therefore began to pay attention to what they eat and drink. We feel this in our restaurants. We reduce the amount of sugar and salt in recipes, reduce the proportion of deep-fried dishes, and add more fresh products.

Look at what is happening with the parks in the capital: they are becoming more modern, more convenient, more beautiful, some of them have a lot of sports activities, and this also contributes to the development of this segment. The modern consumer is increasingly choosing a natural product and replacing a sweet carbonated drink or packaged juice with a smoothie, freshly squeezed juice, natural lemonade or iced tea.

A juice bar is a clear and simple business product for the client. It takes two to three minutes from production to the consumer, while the juice is squeezed out in front of the customer. There are few shortcomings, but of course they exist. The juice business has a pronounced seasonality. Demand for soft drinks is predominantly high in summer period. You also need to take into account that working with fresh ingredients is not easy. The main concerns are waste control, hygiene, proper storage and reliable suppliers. The quality of fruit may vary, which will affect the costs of business owners.

Of course, this business will develop. Big players will appear, create networks and displace small single points with a juicer and an incomprehensible name.”

In order to understand all the features of entrepreneurship in the field of sales of food and beverages, the article will consider a design example fresh bar business plan. Selling eco-friendly and healthy drinks is a fairly popular activity, given the increased interest in a healthy lifestyle and proper nutrition. The category of consumers is vast, and the number of such establishments is not yet large enough to indicate a high level of competition.

To organize a business, you should carefully study the technologies for the production and sale of drinks, understand market requirements and consumer preferences, choose the right location and obtain the necessary sources of financing, using an appropriate business plan.

If you are planning to open your own business and need to invest in a project, ready business The fresh bar plan will be the optimal and most effective tool for this.

Key Features fresh bar business plan

Business plan for a fresh bar as a way to plan the activities of a new company

In order to describe a subject area, define strategic goals and the objectives of the project, as well as carefully planning all actions and supporting them with the necessary financial and economic calculations, will require a significant amount of effort. It is impossible to do without the use of special methods, and the right choice would be to use fresh bar business plan, as the main design tool .

It is the format of investment projects that fully corresponds to the tasks of planning commercial enterprises, since it contains all the necessary tools, has a suitable structure and is easy to read even by untrained specialists. High-quality design will allow you to solve many problems associated with the effective start of a business, its development and attraction external financing in the required quantities.

Description

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Industry nuances and stages

The project involves opening a fresh bar to sell freshly squeezed juices, vitamin and oxygen cocktails based on natural ingredients for people leading a healthy lifestyle. This place will also become a kind of club for this category of consumers, where they can meet and spend time in the company of like-minded people.

Stages of activity:

• selection of suitable premises;
• determining the composition of the bar menu and developing drink recipes;
• delivery and installation necessary equipment and products;
• hiring and training employees;

start of work and serving visitors.

1 – Summary

1.1. The essence of the project

1.2. Amount of investment to launch a fresh bar

1.3. Work results

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wages

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Fresh bar development sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. Financial analysis

6.3. Risks of a fresh bar

7 – Conclusions

The fresh bar business plan is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

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Reviews from our clients

Feedback on the business planbar opening

As a result of fruitful cooperation with Plan-Pro a loan of 10.3 million rubles was agreed upon. A business plan, which contained detailed calculations and their rationale, as well as detailed analysis, helped us implement the project of opening a sports bar.

Kravtsov Igor Ivanovich, Rostov region

Feedback on a sports bar business plan

What was especially pleasing about the business plan that we bought on the website was that there was no “water”. Everything is short, clear and to the point. The calculations are detailed, but at the same time capacious and simple. You can make changes: we have slightly adjusted the investment plan and the cost of food. The business plan helped us analyze a new direction and improve our development strategy for the future.

Tamara and Dmitry Mikhailets, Moscow region.

Feedback on a business plan for opening a hookah bar

Received private investments in the amount of 57 million rubles .. The business plan was made in just 8 days, all our wishes and requirements were taken into account.

Sumyatin O.V., individual entrepreneur, Novosibirsk region

Feedback on the business plan for a fresh bar

In the process of planning our institution, we were faced with the problem of attracting credit funds to the project, since the bank needed a qualitative justification for its effectiveness. To resolve the issue, we bought a ready-made business plan for a fresh bar from the Plan Pro company. Its structure, relatively low price and functional financial model, which allows us to calculate several economic options for the project, completely satisfied the bank’s credit committee, and we received a loan for business development in the amount of 13 million rubles.

Alyabyev Yu, Sverdlovsk region

Design Features

In the process of working on a project, it is necessary to determine its goals and objectives, and then consistently describe all stages of research, calculations and actions to achieve these goals.

Preparation plan for the implementation of a business plan for opening a fresh bar

Regulatory requirements and a number of organizational and administrative problems require the implementation of a certain preparatory plan, which will allow the successful start and implementation of the main stages of the project in the future. fresh bar.

Liver activities:

1. Creation and registration legal entity or individual entrepreneur.
2. Opening a bank account and obtaining a TIN.
3. Choosing a shape and location for opening fresh bar.
4. Market assessment of equipment and product suppliers.
5. Study of beverage production technology and formation of an approximate assortment.
6. Determination of personnel requirements.
7. Receipt necessary licenses and permitting documentation.

Subject of the project

Fresh bar area XXX sq. m., designed to organize recreation for people leading a sporty and healthy lifestyle, with an appropriate menu and bar map.

Structure of a fresh bar investment project

• market and industry analysis, study of the dynamics of key indicators in recent years, forecasting the development and prospects of the chosen direction;
• project investment schedule plan;
• material and technical support;
• calculation of the amount of operating expenses;
• profitability planning;
• employees and payroll;
• features of company promotion;
• payback period of the enterprise.

Market and industry analysis

Various methods are used to implement this section of the project. marketing research, as a result of which a strategic marketing plan is formed and the attractiveness of the selected market is assessed. The features of the assortment are also determined, intermediate level prices and other important marketing parameters of competitiveness business plan openings fresh bar.

Company success criteria:

• design and concept of the establishment;
• effectiveness of the marketing mix;
• compliance with the requirements of the target audience;
• assortment;
• ratio of quality level and price;
• good location and working hours.

An additional source of income when creating a juice bar can be the creation of a line selling oxygen cocktails. will help you successfully launch this direction in addition to the juice bar or separately.

Investment schedule plan for the project of opening a fresh bar

Formation of the investment part of the project is an important stage, since the likelihood that the investor will approve the project and invest their funds in it largely depends on the quality of planning, the correctness of investment assessment and the competent distribution of work and the schedule for the supply of equipment and materials. Increase your chances of success - download a sample of a ready-made full-fledged fresh bar business plan, with calculations of basic financial and economic indicators. Professional development will allow you to avoid common mistakes and get effective and quality project your business within a reasonable time frame.

Composition of investment costs:

• preparation of the premises - XXX rub.
• purchase and installation of furniture and equipment – ​​XXX rub.
• formation of food reserves - XXX rub.
• advertising campaign in support of the opening - XXX rub.;
• selection and training of staff - XXX rub.;
• fund for expenses in case of unforeseen circumstances – XXX rub.

The total investment cost of the project will range from 50 to 120 million rubles.

Material and technical support

Beverage production technologies: preparation and cleaning of fruits and vegetables, squeezing juice or forming cocktails based on natural ingredients, saturation with oxygen or vitamin supplements, bottling and sale to bar visitors.

Equipment for the execution of the main part business plan openings fresh bar:

• furniture and interior items;
• bar counter;
• blenders, mixers and presses for squeezing vegetables and fruits;
• refrigeration and freezing equipment;
• cash register equipment;
• air conditioning and ventilation systems;
• TVs;
• fire and security alarm systems.

Features of the financial model of a business plan for investing in a fresh bar

Costs of ensuring the current activities of the company

Current activities of any commercial enterprise requires fixed costs for settlements with suppliers and contractors, employees and the government, as well as other expenses. To form their structure and reflect the volume in the investment project of a fresh bar, we give an example of the structure:

• rental payments - XXX rub.;
• electricity, water, heating and other services of utility companies - XXX rub.;
• settlements with product suppliers – XXX rub.;
• pay wages– XXX rub.;
• advertising and other types of commercial expenses – XXX rub.;
• taxes and fees – XXX rub.

The budget for operating costs will be XXX rubles. per month.

Profitable part of a business plan for investing in a fresh bar

Correct sales planning and an objective assessment of all factors influencing profitability will allow you to business plan openings fresh bar to the required payback and profitability indicators. At the initial stage of income planning, it is necessary to determine the factors that determine the amount of consumer demand:

• traffic and occupancy;
• concept and visual appeal;
• taste and beneficial properties products;
• wide selection and affordable prices;
• comfort and quality of service.

Main types of sales income:

1. Sale of drinks – XXX rub.
2. Sale of snacks and some types of healthy food - XXX rub.
3. Specialist. events – XXX rub.

The total monthly revenue from the sale of services is planned at the level of XXX rubles. per month.

Employees and payroll

Staff formation issues are among the most important for operational implementation business plan openings fresh bar and formation of expenses for its maintenance. It is important that the staff is not redundant, and that the level of employee motivation ensures minimal turnover and corresponds to the planned values ​​of expenses within the payroll fund:

• manager – XXX rub.;
• bartender - XXX rub.;
• cook - XXX rub.;
• accountant – XXX rub.;
• hiring manager – XXX rub.;
• waiter - XXX rub.;
• marketing specialist - XXX rub.;
• cleaning lady – XXX rub.

Payback period for a fresh bar investment project

Achieving the project's planned revenue and cost indicators will allow it to be repaid within 3 to 5 years. There are no macros in the financial model. All formulas are transparent and accessible to

Traffic report cash - the most important document any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Download ready fresh bar business plan with financial calculations and Excel financial model

Increased interest in healthy eating and lifestyle stimulates the development of the service sector and provision of services in this target segment. Many people want to get their share of the market, but not all entrepreneurs are equally responsible and understand the importance of high-quality design of their activities. Which causes difficulties with investing and implementing the main stages of projects.

To avoid such situations, download from our website a ready-made structured fresh bar business plan, with calculations of important financial and economic indicators. You can also order an individual turnkey business plan, which will take into account all the features of entrepreneurship in the chosen field. This will allow you to run the project in as soon as possible, by attracting the attention of investors and appropriate financial support for the project.

Fresh bar– modern and interesting view business corresponding general trends development of society. The growing well-being of the population and increasing interest in a healthy lifestyle make it promising and attractive for investors and entrepreneurs themselves. A professionally developed business plan will allow you to understand the intricacies of working in the industry and take a leading position in it.

Have you noticed that many people today are literally obsessed with a healthy lifestyle? And naturally, many catering outlets are trying to support this trend in every possible way, offering customers a “healthy” menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​​​launching a juice bar! There are 2 options - business either under your own brand or as a franchise. It’s not difficult to draw up a business plan for a juice bar – it’s quite possible to organize a profitable business in just a couple of months.

A fresh bar (another name is a juice bar) is a mobile or stationary catering facility whose menu is based on natural freshly squeezed juices and smoothies.

Our business assessment:

Starting investments – from 500,000 rubles.

Market saturation is low.

The difficulty of starting a business is 4/10.

Advantages and disadvantages of business

Why is the business idea of ​​launching a juice bar gaining popularity? The direction has enough advantages that allow you to recoup all costs in the shortest possible time:

The niche of juice bars is not overflowing with offers. Surely, many shopping centers in your city do not yet have such establishments - competition is minimal.

• Low start-up costs make it possible for even beginners to start a business.
• You will begin to sell in-demand products. If you choose a walk-through location to open a mini-cafe, there will always be a demand for juices and smoothies.
• To attract more customers, it is possible to slightly supplement the menu. Profits will be higher.

Fresh-bar as a business also has one significant drawback - seasonality. The greatest demand for the products offered will be observed in the summer, when it is hot outside. Sales level is inconsistent.

Own brand or franchise?

Opening a fresh-bar is possible in several directions - either a cafe under your own brand or a franchise business.

To open a franchise catering outlet, you will need to enter into an agreement with the franchisor. In this case, you will be provided with a complete business plan and given all the necessary recommendations for running the business. Yes, a juice bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under famous brand Juicemaster, you will need over 2,500,000 rubles. However, there are cheaper offers from franchisors - a Juicy BAR franchise costs about 700,000 rubles.

If you decide to open a juice bar yourself, you will have to spend time developing the design of the establishment and menu, and searching for reliable suppliers of equipment. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small room.

Preparation of necessary documentation

A juice bar is a catering outlet. This means that before opening a business you will need to obtain permission from the SES and fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - probably, even at the construction stage, the possibility of opening public catering outlets was envisaged, which means that the administration has the appropriate permits.

Are you planning to open a fresh café bar alone? Then register your business as an individual entrepreneur - it’s much faster and requires minimal costs. If you plan entrepreneurial activity with founders, without organizational form LLC is indispensable. Typically, the process of registering a case takes a month.

Where to open a juice bar

The amount of profit received largely depends on where exactly the juice bar counter will be placed. Choose your location responsibly!

The main criterion when choosing a place to run a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. In this case, “neighborhood” with food courts is welcome. Since you plan to offer a healthy menu to clients, consider opening a business in fitness centers, beauty salons - this is your target audience. In the summer, it is profitable to open a mobile juice bar on the beach.

Renting a small space in a shopping center will not cost much. The counter will take no more than 3-4 m2. Experts advise organizing a point of sale that is square rather than elongated - this will make it much more convenient for staff to work.

What menu to offer clients

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices and smoothies. But you don’t have to limit yourself to this; to attract more customers, expand the range of products offered.

Think about your menu as soon as possible. It wouldn’t hurt to establish contacts with suppliers of products for making juices, cocktails and smoothies at the stage of developing a business plan. What equipment to buy for a juice bar will depend on the range of drinks and dishes offered.

Do not forget that the juice bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, don’t deviate from the concept! No hamburgers, fries or hot dogs! In addition to juices and smoothies, you can offer clients tea, coffee, and milkshakes. If you are opening a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese juice bars, for example, sellers, in addition to food, also sell organic cosmetics. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment will be needed?

There are different types of juice bars, which means that different equipment for conducting business may be required. Let's outline the main list of appliances and furniture that you will have to buy in any case - even if you open a mini-cafe.

What will you need?

• Cash register.
• Rack.
• Juicers (universal, special for pomegranates and cirus).
• Devices for automatic cleaning of fruits and vegetables.
• Refrigerated chests.
• Ice maker.
• Showcase with cooling.
• Blender.
• Mixer.

The list of additional equipment includes a coffee machine and an ice cream freezer. Everything will depend on the menu offered.

When buying juicers for a juice bar and other equipment, you should take into account the design point of sale– everything should be harmoniously combined with each other. It is also necessary to take into account the traffic flow of the establishment - if there are a lot of clients, more powerful units will be required.

If you are not constrained by finances, then buy professional equipment from foreign manufacturers - as practice shows, they have higher productivity and a long service life. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.

In addition to the equipment, we also have to purchase consumables – napkins, cutlery. As for cups and glasses, focus on the level of service - it can be glass or plastic dishes. Who will the juice bar be aimed at - elite guests or every passerby?

Profitability of opened juice bar

How to open a juice bar from scratch and how much money will you need to invest? To launch a mini-cafe (with an area of ​​no more than 6 m2), selling only juices and smoothies, you need at least 500,000 rubles - and this takes into account not the most expensive and productive equipment. A larger establishment will require more starting investments - from 800,000 rubles.

Business profitability is high. Markup on finished products in juice bars it is about 300% – excellent profitability indicators! For example, the cost of 250 g of freshly squeezed orange juice is approximately 50 rubles - whereas you will sell it for no less than 90 rubles.

The final profit of the cafe will depend on sales volume. Naturally, in passable places higher level of implementation. As practice shows, “average” juice bars can bring their owner up to 300,000 rubles in monthly revenue. In this case, minus variable expenses (payment of rent, purchase of products, payment of wages to sellers), the profit will be about 150,000 rubles / month. And if you start offering clients more wide range, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. With proper business management, it is possible to pay for a juice bar even in six months.