Children's products are very popular. A parent wants to give their child the best. He puts the baby's needs first. Mothers are ready to spend large sums of money on their child. Products for children are necessary for all families, regardless of their social status and position in society. Demand creates supply. It is for this reason that more and more entrepreneurs are thinking about how to open a children's goods store?
How to open a children's goods store?
Children's stores are considered to be establishments that sell goods for children aged 0 to 15 years. Having decided to open a children's goods store, an entrepreneur must first decide on the format. There are stores that specialize in selling:
- clothes for children of any age;
- accessories for children;
- clothes for the little ones;
- clothes for younger children school age;
- supplies and accessories for school;
- school attendance forms;
- clothes for teenagers;
- sports equipment and costumes for children;
- clothes for holidays and carnival costumes;
- clothes for girls;
- clothes for boys.
A store can sell one line of goods for children, or it can serve as a platform for selling several types of products.
Having decided on the store format, the entrepreneur must conduct a market analysis. You should start by studying your competitors. It is necessary to find out how many similar stores are already operating in the district. In addition, the entrepreneur must think about how he can attract potential clients to your establishment. Visiting local online parenting forums can help resolve this issue. They will allow you to communicate directly with potential clients, ask them what is missing in the area and what children's goods they would be happy to purchase for their children. Here you can find out the approximate financial situation of potential clients and form an idea of the price level.
To evaluate the business from the inside, to understand all its nuances and pitfalls, you can work for some time as a salesperson or administrator in a competitor’s establishment specializing in the sale of children’s clothing.
Choice of ownership form and taxation
Deciding to open children's store, the entrepreneur must choose a form of ownership. Registration as an individual entrepreneur is suitable. The form of ownership is subject to fewer taxes and does not require complex reporting.
Then there is the choice of taxation. UTII is suitable here. The amount of money that the state will have to pay does not depend on the amount of profit received in the trading process and the quantity of goods sold. The tax amount is calculated based on physical characteristics store selling children's clothing. These include:
- the area of the territory where the products are sold;
- number of employees;
- amount of store equipment.
Portfolio of documents
- permission from the SES;
- permission from the fire department;
- permission from Rospotrebnadzor.
In the case where the premises are rented in a shopping center building and it is not registered as a retail space, the center administration must obtain permission to sell goods from the city Trade Department.
A store specializing in the sale of children's goods must be included in the Unified Trade Register. The entrepreneur is issued a certificate confirming this, which will be valid for 3 years.
Choosing a location for a store
The level of profit depends on the choice of location for the future store. The premises for a children's goods store should not be less than 20 square meters. Optimal size an area of 50 to 100 m2 is considered. excluding the size of storage facilities. The store should be located near child care facilities. This will increase the number of visitors to the point. Suitable location in a shopping center. The street on which the building is located must be passable. It is better to refuse a location in a residential area.
You should choose a room located away from competitors. If this is not possible, you can organize a store selling children's goods next to a similar establishment. But in this case, the business owner will have to offer visitors something that the competitor does not have. Perhaps he will be able to find a supplier who sells products at low prices. This will allow the entrepreneur to reduce the cost of the product without losing profit. An extensive assortment, superior to the list of competitors’ products, can also become a decisive factor for potential customers when choosing a store selling children’s goods.
Having chosen the premises, the entrepreneur will have to carry out repairs in it. The design should be dominated by bright colors. They will attract the attention of young visitors. The interior must be original. You can place images of popular cartoon characters.
To make the interior attractive and bright, you should hire a professional designer to decorate the store. He will be able to organically bring to life all the business owner’s ideas for selling children’s goods or offer his own ideas.
Required equipment
A children's store does not require specialized equipment. For him normal functioning you will need:
- clothes racks;
- racks;
- cash register;
- showcases for displaying goods.
The equipment must fit into the overall interior of the store and correspond to its design. Shelving should be bright.
Despite the small list, there should be a lot of equipment. Visitor purchases are often spontaneous. For this reason, the product must be presented in full assortment, and this will require a sufficient number of shelves and display cases. Over time, you can equip a nursery play area and place televisions near the fitting rooms, allowing you to while away the time while waiting. This will significantly increase the store's rating in the eyes of customers.
Store staff
At first, for normal functioning, a children's clothing store will need:
- accountant;
- control;
- 1-2 sellers;
- cleaning woman.
All personnel must have health certificates. In their absence, it will not be possible to sell baby food, if any. Salespeople must work in shifts. All staff must be able to communicate with children, be polite and friendly.
The administrator is responsible for coordinating the work of the store. His position can be occupied by the business owner himself.
Store assortment
The range of products depends on the area of the outlet. If an adult store requires about 4 sizes of clothes of the same style, a children's store should have about 14 of them. The average children's store should offer:
- strollers;
- children's toys;
- child care products;
- car seats;
- children's clothing and shoes.
For a store to be popular, it must have at least 30 various types one group of goods. For this reason, an entrepreneur will need to find large number suppliers.
A children's store can specialize in one thing. It's much easier to imagine wide range products.
Point of Sale Suppliers
The most popular suppliers who sell products on Russian market children's products are considered:
- Russia;
- Türkiye;
- China;
- Poland.
Products Russian manufacturers is of high quality. It complies with GOST standards. Suppliers from Russia have the necessary package of documents confirming quality and safety for children. If you cooperate with them, there will be fewer problems with delivery. They sell products at prices acceptable to consumers of all social strata. Russian manufacturers inspire more confidence among parents.
The prices of Chinese clothing are lower, but the quality will also be low. When collaborating with foreign suppliers, problems with product delivery may arise. However, their product will help diversify the range and attract additional customers.
You can establish cooperation with suppliers from other countries via the Internet.
Advertising
A children's goods store must have a noticeable external sign. There must be a showcase in which best samples products. There should be a system of discounts and bonuses for regular customers.
One of the popular innovations is a discount provided to the buyer on a child’s birthday.
- television advertising;
- advertisements in print media;
- radio announcements;
- distribution of advertising brochures;
- creation of a website and store page in social networks.
Costs and return on business
The amount of investment depends on the planned level of the establishment and location. To open a children's goods store you will need about 1.5 million rubles.
Costs of opening a children's goods store (average):
Table. Capital investments
The average monthly net profit is about 250 thousand rubles. At this level of income, the business can break even in 6 months.
When receiving discount cards that accumulate bonuses or discounts, visitors should be asked to fill out a form. Buyers must indicate in it email and residential address. This will allow you to form a customer base. You can report new product arrivals to the store by email. Perhaps something will interest the buyer. However, you should not send out mailings too often. Constant spam only causes irritation on the part of customers.
Products for babies - what parents save on last resort. Businessmen who entered the children's clothing market in time have already managed to skim off the cream. Today, according to economists, it is not so easy for private entrepreneurs to enter this business without serious investments due to the high level of competition. How to open a children's clothing store, and how much does it cost?
Preparing to open a children's clothing store
Start by researching the clothing market in the area that, according to your plan, will be included in the coverage area of the future store. If you are a parent yourself, this will not be difficult for you. Surely you have already visited all the children's markets in search of this or that product: you are well versed in their assortment and prices, you know exactly what they are missing, and why they need another one - devoid of the shortcomings that competitors have.
If not, you will have to do all this from scratch, evaluating other people's stores from the point of view of a businessman and looking at them through the eyes of a potential buyer. Next, talk to mothers on local forums and playgrounds, ask where they dress their offspring, whether they are satisfied with the price, quality of the goods, and whether they like the service. The more negative comments you hear, the more possibilities you will have to provide parental demand.
Having decided on the needs of future customers, think about how else you will attract and retain them: more affordable prices, exclusivity, entertainment for children while adults are busy shopping, etc. Find suppliers in advance and get them to agree to work with you.
Experts believe that the clothing sales business is oversaturated with supply, but in practice this is not entirely true and not everywhere. Not every city can boast of having children's stores on every corner and large clothing "supermarkets" where you can dress your child inside and out. Where there are no network players, the market is occupied by small entrepreneurs who, due to a lack of working capital cannot meet all customer needs. Such stores either have a meager assortment or are limited to goods of certain categories, thereby leaving “a place in the sun” for other sellers.
If an analysis of the competitive environment has convinced you of the advisability of selling children's clothing, next question– how much money will you have to invest in the business?
Investments in opening a store
Create a business plan for a children's clothing store. At this stage, you should already decide on the format, assortment, and age category of your young customers - these factors will determine the costs. To understand the approximate order of numbers, here are the calculations for the simplest version:
- location - in a shopping center;
- room area – 50 sq. m;
- target audience: schoolchildren.
Renting suitable premises in a shopping center will allow you to save on major renovation, security and cleaning. Your expenses will consist of rent, purchase of furniture, equipment and installation of fitting rooms. So:
- rent – 100 thousand rubles. (for the first 2 months);
- sign with operating hours – 5 thousand rubles;
- decoration of the premises - 50 thousand rubles;
- island type commercial equipment – 30 thousand rubles;
- sets for fitting rooms: mirrors, rugs, poufs, rods, curtains – 20 thousand rubles;
- wall equipment and racks for goods – 40 thousand rubles;
- mannequins – 10 thousand rubles;
- mini-corner for games (children’s table, chairs, drawing board) – 5 thousand rubles;
- cash register – 30 thousand rubles.
Total – 290 thousand rubles. plus half a million for the initial purchase of goods and transportation costs. According to the experience of store owners, a small retail outlet can bring in 100–120 thousand rubles monthly. profits, and it is possible to achieve payback within a year. 800 thousand rubles. – relatively small money to start a business, but do not forget that this is not the entire amount you will need. Every month you will pay rent and salaries to sellers, and also allocate a certain budget for the next purchases: money “for goods” must be available at any time.
Business registration
If you have calculated everything and are ready to invest in your business, proceed to documenting your business. To open a children's goods store, you don't have to create legal entity, it’s quite possible to get by. Choose as a tax regime or (depending on the region) - you’ll figure out the accounting and payments yourself, and save on an accountant.
Having received a state registration certificate, you can officially enter into a lease agreement for retail space. If you rent a room in a shopping center, approvals from various authorities should not concern you - this is handled by the administration of the complex.
When renting from a private person or organization, pay attention to the accompanying documents. If the area has not previously been rented out for retail, you will have to independently resolve issues with permits with the fire service and Rospotrebnadzor, having first brought the premises into compliance with their requirements.
Premises for a children's store
Let's return again to trading place. If you don’t have a lot of goods, you can place it in a small area of 20–30 square meters. m. But think about the comfort of your customers: they should be comfortable choosing clothes. Please note: they will come with children, and the crowded conditions may force them to leave early without buying anything. You need to make at least 2 fitting rooms and hang the clothes so that they can be clearly seen. Expect an area of at least 50 square meters. m.
It is advisable to locate the store closer to the “children’s” infrastructure – a kindergarten, school, clinic, play center, educational center, etc. Good option- next to the toy department, if it does not compete with you by selling clothes. IN shopping complexes Any walkable place will do.
Working with suppliers
The next question is the choice of suppliers. Traditionally, children's stores are purchased in Poland, Turkey, and more often in China, where you can find goods at the lowest prices, but their quality is far from acceptable. We advise you to pay attention to Russian manufacturers. More and more parents prefer to buy domestic goods: as a rule, they are better quality than Chinese ones and inspire more trust.
For you, as a store owner, working with Russian companies will be more convenient: tailoring children's clothing in our country is subject to GOST standards, items have a standard size chart, which cannot be said about imported ones. Suppliers will accompany the shipment of goods with all necessary documentation.
The range of clothing for children varies from diapers to expensive ball gowns and covers ages from 0 to 15. It is unlikely that you will be able to sell everything at once, and this is not necessary. When developing a plan for how to open a children's clothing store from scratch, focus on 1-2 age categories so as not to scatter your energy and money in several areas.
Clothes for preschoolers should be durable, wear-resistant, adapted for independent use by the child (easy to put on and take off, have convenient fasteners) and at the same time beautiful: girls in kindergarten They are already paying full attention to what their friends and themselves are wearing.
School-age children have their own opinion on the issue of clothing. Parents' idea of what a child should wear is not authority for teenagers. At the same time, they are guided not by their own tastes, but by the trends prevailing in their environment. This product category is considered the most difficult: teenage fashion changes rapidly, and it is not so easy to please adult children.
Store for children and parents: rules of registration and service
Pay attention to the design of the store. Think about the design of the room: the kids should like it. Bring bright colors into the interior, create game elements, use images of recognizable fairy-tale and cartoon characters.
When it comes to placing and displaying clothes, focus not on children, but on their mothers. Dress up the mannequins beautifully and display them in the windows; don’t forget to update the sets in accordance with the season. Make sure that there is no queue in the fitting rooms, and that the booths themselves are comfortable: spacious, good lighting, large mirrors, an ottoman, a clean rug, and a sufficient number of hooks.
Be sure to organize a children's corner where the kids can spend time while mom is busy choosing clothes. Many children are simply not able to follow their parents shopping, lose interest and are forced to quickly stop shopping. A TV with cartoons, a drawing board, and a small trampoline will distract the restless person and give adults the opportunity to complete the task. If you sell clothes and accessories for little ones, set aside a small room where the mother can feed and change the child in comfortable conditions.
Similar recommendations are followed by children's supermarkets, where the space allows for something other than goods to be placed, and where families spend more time compared to small shops. Many entrepreneurs completely in vain ignore the principles of customer focus, believing that such a “luxury” is not for them. Believe me, the parents of your little customers think differently and will be grateful if you do a little more for them than just lay out the goods beautifully.
A few words about the staff: your sales consultants should not only understand clothing and size charts, but also be able to find a common language with children of different ages. You will need 1–2 salespeople, a cashier, and an administrator per shift.
Attracting buyers
If your premises are located in a place where the target audience gathers, best advertising– competent display window design and catchy signage. As soon as you sign a lease, immediately place a banner about the imminent appearance of a new store. Make the opening itself bright and memorable: with balloons, music, animators, life-size puppets who will invite children and their parents to go shopping and hand out flyers.
Distribute advertising within walking distance from the store: in office centers, children's institutions, large stores. Take advantage of the Internet: groups on social networks, posting information on parent forums. Be sure to collect contact details of your customers. Every self-respecting store today has discount cards. When applying for a card, fill in the client’s information: phone number, email - this way you can notify customers about new arrivals, discounts, sales.
The surge in birth rates after the early 2000s led to an increased demand for children's clothing. This area entrepreneurial activity special: since children's wardrobe needs to be updated annually, even in crisis years this area of business will be promising and profitable.
The first thing you need to pay attention to when organizing a business in the field of selling children's clothing is: format of the future enterprise. There are a number of possible commercial projects, and which one will be more profitable in this case must be taken into account after carrying out a certain marketing research and finding out the current relationship between supply and demand.
Most budget option there will be an opening second-hand children's items. Many low-income families turn to secondary market stores. There is always a demand for such things, however, the issue of proper sanitary processing of the goods will be important. But this issue can be resolved quite simply; now there are large enterprises, engaged in such wholesale, the cleanliness of things for them is an important condition for working with partners. Therefore, they strictly monitor and sanitize all things.
Popular today and format of the sale (stock) hall. In such a store you can purchase new, but stock or confiscated, high-quality items at affordable prices.
Citizens with above-average incomes are happy to purchase clothes for their children in brand salons and even boutiques. Their prices are significantly higher than average, while customers are offered not only high-quality, but also exclusive goods. A preliminary marketing study of the market will help determine the relevance of such stores.
If you don’t have enough finances, you can consider opening a business on children’s things in the format online children's clothing store or organize joint purchases , specializing in children's products. Mommies represent the ideal target audience, which is the easiest to work with, since it is already prepared.
Stages of creating a business selling children's clothing
Regardless of the chosen sales format, one of the main conditions for establishing a clothing store will be tax registration business. There will be two main options: obtain the status of an individual entrepreneur and open a legal entity - LLC.
Both organizational forms have individual advantages and disadvantages. An individual entrepreneur will be a simpler option for registering a business and conducting regular reporting, but an LLC provides greater opportunities. The period for registering an individual entrepreneur is minimal, it is no more than three working days; LLC registration will take a little longer.
For most clothing stores, no more licenses or permits are required. The only thing the owner needs to do before opening a children's clothing store is to notify Rospotrebnazdor by submitting a corresponding notification to this body.
- UTII, which allows you to pay tax once a quarter, regardless of the company’s profit. The size of the tax determines the area of the store;
- simplified tax system, in which the tax is determined by the level of income of the enterprise and is usually 6%;
- PSN – suitable for individual entrepreneurs and provides for payment of the cost of the patent.
Since the clothing trade is a risky business, you should consider methods of accounting for goods. Documentation of all incoming and outgoing transactions will allow you not only to compile statistics and understand the level of demand, but also to control the assortment. To do this, you need to keep records of invoices, delivery notes received upon delivery of goods, and conduct regular inventory, counting the entire assortment.
To avoid theft among employees, you need to enter into an agreement with the seller performing the function of a cashier on financial liability, which he will bear and pay for the shortage if it occurs.
Equipment rental will also be an important aspect of the future business commercial premises. The store must be equipped with all the necessary furniture to place the goods, a buyer’s corner, as well as equipment, including a cash register, a payment card terminal and an alarm system. It is better to entrust the drafting of such an agreement to a lawyer in order to prevent possible challenge by the employee.
Even at the stage of preparing a store for opening, it is imperative to obtain permission from the fire and sanitary services, and you should also enter into an agreement with specialized companies for waste removal.
Thus, the question of how to open a children's clothing store is solved in several aspects at once: economic, legal and some others. By taking an integrated approach to establishing such an enterprise, you can achieve significant success in this business.
Selecting product content for a children's clothing business
After organizational issues A logical question arises: what products should you stock your store with? This issue can be easily resolved if you have experience. If not, here are some tips to help you organize your business correctly.
- Do not try to cover all age groups of products. You will not be able to satisfy the entire volume of demand and will lose customers, including due to distrust - the store format is “products for all ages”. Focus on products that are in demand by specific age groups. For example, offer for sale products for children from 1 to 3 years old. This way you will provide a wider selection of goods, and Customer loyalty to your store will be higher.
- There are three groups of goods - cheap, mid-price segment and expensive. Ideally, you need to focus on one product group. But in reality, you usually have to cover two neighboring directions. Cheap and average. Average and expensive. This will offer an alternative choice to your customers and increase your sales. Buyers usually buy cheap goods incidentally and spontaneously, seduced by the price. But don’t make a strong price contrast; the price should attract, not scare away. So a very high price against the backdrop of cheap goods will be a deterrent. And vice versa. Having bought expensive things, the client is “afraid” to buy extremely cheap ones.
Trade in children's things- a profitable business with a constant turnover. Children grow quickly and regularly need to replenish their wardrobe. Most parents try to dress up their little one in new clothes, so it is extremely profitable to provide the buyer with a product of this type. The main feature of the children's manufactured goods industry is the price level.
The correct choice of cost guide allows you to gain a foothold in a certain niche in the market, have a constant flow of buyers and successfully fight with competitors. So, the first thing you need to do when you decide to sell children's clothing is to determine which target audience you will provide with the product. There are 3 options:
- Cheap clothes.
- Clothes for the middle class.
- Luxury goods.
Each of these categories has its own buyers and can generate profit, since the incomes and interests of the population are different. Some people try to save money by choosing cheap clothes, others are financially secure and prefer to buy expensive things for their baby, without thinking that in six months or a year the child will outgrow them. Experts suggest that beginners take a closer look at the middle class. With this category of products there is the least risk of “burning out”. People with average incomes quite consistently purchase new things for their children of good quality at an average price. In addition, according to statistics, they make such purchases more often than others.
You should familiarize yourself with children's fashion, make a list of the most popular products, and study the size chart. In clothing, not only height is important, but also fullness, since children are different. The store needs to provide variety not only in models, but also in sizes. This will allow you to have things for children with different physical characteristics, that is, to reach a larger number of interested buyers. Information about current products can be searched in magazines, on Internet sites, in retail outlets with similar products.
The assortment should be varied, including not only clothes, but also underwear.
Subsequently, you can add shoes, accessories, children's gadgets, and toys. When parents come to the store to buy a dress or shirt for their child, looking at the other products, they will definitely remember tights, panties or socks that need to be bribed. Seasonality also needs to be taken into account and part of the proceeds must be reserved for the purchase of new batches of goods, in accordance with seasonal demand.
Investment volume
Step by step instructions
Your store should be located near a bus stop public transport and convenient parking for cars. The location near children's institutions will give additional benefit in the struggle for attendance, but these should not be entertainment establishments (circus, children's theater, entertainment center). People go to these places to have fun, and in most cases they pay for it. The money already spent there will stop parents from thinking about buying more clothes. They will think that they have already spent enough on their child today.
In case of separate buildings rented for a store, it is advisable to lay out flower beds, install benches, place a large figurine of a cartoon character at the entrance, that is, create comfortable conditions and aesthetic appeal. Don't forget about a ramp or concrete driveway at the entrance, as many parents will be arriving with strollers.
If you decide to rent a boutique in a shopping center, try to choose a shopping center that is already familiar to the buyer, otherwise there is a risk that this trade object will never be promoted and the buyer will not come. A shopping center that sells mainly clothes for adults and children is ideal. People will go there specifically to buy clothes. For a children's clothing store, the right location is of great importance, since these products, although very popular, do not belong to the category of essential goods.
It is very important to properly design the store façade. The sign and color scheme of the design should be bright enough and correspond to the theme of childhood. They are designed to form associations in adults associated with children, causing tenderness, responsibility, care, love - the feelings that they experience for their babies. At the same time, the interior design should be in soothing colors so as not to distract buyers’ attention from the goods.
Documents
When opening a children's clothing store, you can act as an LLC or individual entrepreneur. We are talking about a store selling retail, that is, interacting with individuals. In this case, registration of individual entrepreneurship is more profitable, since you can switch to a simplified version of paying taxes. This will help reduce tax collection and reduce the amount of required documents. Having registered an individual entrepreneur, you need to think about the type of tax regime under which your company will operate. There are 3 types suitable for retail trade in children's clothing:
- UTII - a single tax is perfect for a small area of up to 30 square meters. meters, where no more than 2 sellers work. A cash register is not necessary; you can limit yourself to issuing sales receipts.
- PSN - purchasing a patent will be appropriate for a store up to 50 square meters. meters. A cash register is not required now, just a cash register is enough, but by 2018, an online cash register may be required.
- simplified tax system (6% of profit) - used for retail space large area with a large staff.
Acquiring will give an additional advantage in the eyes of buyers, that is, acceptance of payment bank cards. However, in this case, you will need a cash register that prints out the product range with the price, discount and cost of each product separately. Product certification is required. However, if you are not a manufacturer of goods, certificates must be required from suppliers. Availability of medical books from sellers is also necessary.
Opening checklist
Is it profitable to open
The markup on children's assortment is much higher than on adults: 100-200%. The demand for clothing for children is determined by the fact that children grow up quickly, and their wardrobe has to be updated. This contributes to a profitability of 15% of the store's turnover. This profit corresponds to the average level of profitability, so a business based on the sale of children's clothing can be called profitable and stable.
Practical advice on organizing a business selling children's clothing: demand, assortment, searching for suppliers, store design and marketing.
Demand for children's clothing stores
Even without turning to statistical data, we see how much the situation with the birth of children in our country has improved. But the numbers help assess the reliability of our subjective assessments. Rosstat data shows that in 1999 the birth rate was 1.2 million children, and the number of births in 2011 was already 1.79 million, and no decline is predicted yet.
Therefore, it is clear that the business of selling children's things is one of the most profitable ideas currently.
Choosing a store location
In order to open a children's clothing store from scratch, you do not need a huge area; 50-100 square meters is quite enough. Of course, in large areas you can place more goods, but this will not guarantee high profits. Risks and difficulties increase in proportion to the increase in area, because the species diversity of the assortment increases.
Choosing a location begins with assessing the target buyer of the product. In this case, these are mothers, so you need to choose a place where you can most often meet them. The perfect solution- a small store in Shopping Center residential area, but any large mall will do. In a shopping center it is better to open close to similar departments or on the path of a large consumer flow.
Given practical material correlates with the theme of opening a store for children's shoes and goods for children.
The location for a free-standing store should be chosen based on “ points of attraction" - the most visited places in the area. These could be grocery stores, kindergartens, schools, child development centers. If the location is well chosen, you can be sure that your potential buyer will not pass by.
Assortment
When opening a children's clothing store, you need to understand that in order to present an assortment for all age groups, you need a rather large area and confidence in your taste. It is better to start with small volumes, that is, with several age groups and expand gradually, based on real customer demands.
The simplest product is clothes for newborns and nursery group . The main thing here is to focus on natural materials, cute design and not hold very well. high prices.
Clothes for children attending kindergartens, should be beautiful in design and comfortable in cut. Here you can already look for suppliers with average prices.
The difficulties begin with school group, because the child himself begins to participate in the choice of clothes, whose tastes can be completely unpredictable. But prices for this group of goods can vary from low to expensive.
If the store sells clothes for different ages, then it should be in related groups: for example, for newborns and a nursery range.
How to find suppliers
It is better to consider the following manufacturers as suppliers of children's clothing:
- Russia
- China
- Türkiye
- Poland
The advantages of children's assortment Russian production undeniable before foreign suppliers.
- It's more low prices, since the path from the manufacturer to the store is shorter and there is neither a long road nor customs duties
- It's more best quality, because Russian factories develop their own specifications, focusing on the strict standards of the USSR
- This is a simplified system for ordering and selecting sizes, as well as the ability to coordinate the release of individual size grids
- Russian-made goods are certified in factories and delivered to stores with a full set of documents.
All you need to get started is to choose a manufacturer, evaluate catalogs and conclude an agreement for the supply of goods. Delivery is most often carried out by the buyer’s own forces. or using transport company. Shipment is made upon prepayment.
Russian stamps, which have already earned the trust of customers:
- "Artel"
- "Cheerful baby"
- "Leo",
- "Dioli."
WITH foreign manufacturers more difficult. To minimize problems with customs clearance and delivery, it is better to cooperate with online platforms or with representatives of factories.
The minimum order amount in such cases is agreed upon in advance and is usually low. The goods, which are accompanied by a minimum package of documents, are delivered by the seller to the specified address. You will have to obtain certificates giving permission to sell children's clothing yourself.
Own business trips are rational when the store has already achieved good turnover or when selling a luxury assortment, where there is a need to inspect each item of goods.
When a shipment of defective goods arrives, Russian factories are willing to help and replace it, but foreign suppliers are not. In this case, you have to resolve the issue with defective clothing yourself, often selling it below cost.
The average markup percentage for children's assortment is 130%.
Approvals
A store can be opened only after meeting a number of requirements of Rosptrebnadzor, Gospozhnadzor and the Trade Department. All requirements are specified in regulations, rules or laws.
Trade department looks at the implementation of the “Trade Rules” individual species goods", especially with regard to store equipment.
Rospotrebnadzor requires compliance with the Sanitary Rules reflected in the PLC - a laboratory control program, which is created on the basis of SanPiN and GOSTs. Any retail trade entity must have this Program.
The fire inspection is guided by the Federal Law of December 21, 1994 No. 69-FZ “On Fire Safety” when issuing permission to open a store.
Decoration of the sales area
The design of the sales area of a children's clothing store has a number of features. There should be a lot of equipment. It is worth considering that Many purchases in stores of this kind are spontaneous: having come to buy one skirt, mom willingly buys a blouse, a couple of T-shirts and jeans to boot.
Based on this specificity, the product must be presented in full and it is best if it is located at the level of the buyers’ eyes and hands. The ideal solution is island equipment, when you can calmly sort through things on neighboring hangings in the middle of the hall.
It is advisable to equip a children's area where the child can spend time while the parents are busy making choices. A installation of TV in fitting rooms, which broadcasts cartoons, will allow even the most capricious children to try on a lot of clothes. Many fittings - more shopping.
Take care of the elegant design of the store, bright shop windows and beautiful mannequins. These details will help attract as many buyers with children as possible.
And of course, you shouldn’t forget about the main attributes of the store: computer, cash register, fitting rooms, mirrors, etc.
Staff
A medium-sized store will need a manager and salespeople to operate efficiently. The ideal work schedule for a salesperson is two to two, so the optimal number of staff is four consultants (two people per shift).
Marketing
On the day the store opens, it would be a good idea to give it to all customers. discount cards. The discount percentage on the card must be at least 5%. Shoppers will be more interested if they can get deeper discounts on baby items. Therefore, it is worth thinking about 8% or even 10%.
Works well storage system, when the discount percentage increases in proportion to the amount spent in the store.
In any case, input discount system allows you to launch customer surveys. Based on the questionnaires, it is compiled customer base with phone numbers and email addresses. This makes it possible to carry out SMS newsletters with notifications about promotions, sales, new arrivals. Each SMS is a way to remind the customer about the store.
It would be polite to the client to set a good percentage discounts on his birthday. In a children's clothing store, by customer we mean a child. Just don’t limit yourself to one day, give at least a week before and after specified date. The beauty of this decision is realized at the moment when parents buy new clothes before the holiday for the future birthday boy.
During holidays that are significant for children (June 1, September 1, New Year) you can think about discounts and gifts for customers.
Any clothing has a warranty period. It is set by the manufacturer, but the seller can increase it. In the buyer's understanding, a guarantee is the quality of a product, and if a store takes on such obligations for a period of 1 month, then this perfectly characterizes its assortment.
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