How to start your own clothing business from scratch. Tips for opening a women's clothing store

One of the most popular ideas for women's business - opening your own clothing store. This type attractive because it does not require special equipment or complex legal registration. It does not need highly qualified personnel and special knowledge. At the same time, the sale of clothing is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We lied somewhat when we said that opening a clothing store does not require any special knowledge. You need to know the mechanism of retail trade, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But the most important thing in this business is determining the concept of the store, choosing a sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell clothing - the choice is great - children's, adult, women's, men's, underwear, sportswear, plus size clothing, hosiery, maternity clothing and other areas .

You also need to choose the price segment of your future store - from economy to premium. And it’s worth thinking about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

Most promising directions in the clothing trade - children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow quickly and require large sizes of clothing, and women, despite financial adversity, always want to be beautiful and clothing is the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open own store under own brand or purchase a ready-made franchise.

Franchise store

The best and most affordable option for “newbies” - entrepreneurs without experience in this field. Franchise seller - franchisor- will be your guarantee of success. Since he is primarily interested in making sure that your store under his brand is successful and profitable. The financial stability and success of promoting the franchisor’s business in the market depends on this. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can significantly reduce all emerging risks in your store.

It is worth noting that the franchisor, usually at his own expense: helps you find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of market profitability, provides ready-made advertising materials and marketing strategies promotion, completely undertakes wholesale deliveries of goods to your store and much more.

This approach allows you to reduce the costs of opening a clothing store, since you save on developing the design layout of the store, advertising materials, and staff training. You also don't waste time searching wholesale suppliers and delivery methods. The brand owner will provide you with best conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a store as a franchise, there are also several disadvantages - if you work under a ready-made brand, you cannot deviate from its rules, you also obey general policy enterprises and cannot implement something of your own.

Start-up cost of this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under your own brand

Suitable for an entrepreneur with experience, which he, for example, gained working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation fall entirely on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, the payback period and profit differ markedly from a franchise store. And they differ in better side. So, the payback period takes up to 1 year. And the profit is significantly higher due to the fact that you can always change the purchased assortment and the methods of its delivery, which allows you to spend less on purchases.

The cost of “starting” this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and territorial property management. If you are renting space for a store, you do not need permission from the fire inspectorate; the landlord is responsible for this.

After choosing a room and receiving all the necessary permitting documents- if necessary, it is necessary to carry out cosmetic repairs to the premises. If you are opening an independent store with your own brand in the middle or premium price segment, then you need to think about the original design of the premises and development trademark. Since this is what will “sell” your product in the first place, since your target audience is quite selective and chooses primarily not with their wallet, but by external perception.

If you decide to open a small store with everyday goods, then you will not need anything other than cosmetic repairs and a small sign.

While renovations are underway, it’s worth thinking about searching for suppliers of the selected product and brands, if you are not working under a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can launch advertising campaigns to promote your store.

Clothing store in relative figures

• Rent of space - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and brand development - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• Salary fund - 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or a “franchise” - clothing trading is a very profitable endeavor where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is women's business However, men also find their fulfillment in this business.

♦ Capital investments – 1,500,000 rubles
♦ Payback – 1.5−2 years

Conventional wisdom holds that people will always buy clothes, shoes and food.

That is why entrepreneurs register an individual entrepreneur or LLC and begin to look for detailed information about how to open a clothing store or – grocery.

Oddly enough, it is ready-to-wear stores that top two completely opposite ratings: the easiest startups to launch from scratch and those that most often go bankrupt.

And this is no coincidence.

It’s not enough to just say to yourself, “I want to own a clothing boutique.” It is necessary to think through all the nuances, supporting the idea with sufficient capital investments.

These are the kind of businessmen who expect success, not financial ruin.

How to open a clothing store: choosing a business concept

If you are tired of sitting at home or suffering in a low-paying job and decide to start a business, then probably the first thought that comes to your mind is: why not open a store.

According to statistics, women most often open clothing stores (consignment or boutique), men - grocery or specialized (construction, household, auto, etc.).

If you belong to the first category, then you should start by thinking through the concept of your future store.

This is very important and necessary in order to develop as quickly as possible client base and stand out among competitors.

And only then it is worth starting to implement all the other stages, including the purchase of equipment.

The most promising options for business today are:

1. Boutique of high-quality foreign clothing from popular brands.
   Quite a lot of people who will become your clients are ready to buy even less clothes, but of better quality.
   For such clients, it is necessary not only to bring well-known brands (Zara, Next, Mango, etc.), but also to open new brands.
2. Thrift store or .
   Used, but in good condition high-quality clothing is in demand among buyers.
3. A market selling clothes from domestic manufacturers.
   More and more domestic fashion houses are starting to sew beautiful and high-quality clothes, so you can safely choose just such a startup to launch.
4. Luxury brand store.
   This kind of thing is often opened by wealthy fashionistas right at home: when going abroad for shopping, they take more clothes than they need, and then sell the excess.
   And no expenses for opening an individual entrepreneur, purchasing equipment or rent.
5. Inexpensive clothes.
   Yeah, she's no different good quality but if you set low prices to attract customers, you can make your store profitable.
6. One brand store.
   Such a business can be opened as a franchise by receiving financial assistance, sensible advice, equipment, documents ready for registration, etc.
7. The original startup.
   For example, you collaborate with a talented designer and sell in your store clothes that he sews at home. At the same time, you accept individual orders.
   For example, the client liked the model, but did not like the color.
   For a fee, you are ready to provide him with the dress of his dreams.

How to open a clothing store: advertising

Whatever type of clothing store you open, including consignment stores, you need to think about a good advertising campaign so that already in the first month after opening you will be visited by many clients who would turn from casual ones into regular ones.

First of all, you need to figure out what to name your clothing store.

The name should be short and bright, look good on advertising products and easy to remember.

Makes a good impression on buyers foreign names, which seem to hint that luxury clothing is sold here.

Spend no money on the sign: it should be large, easy to read and visible from afar.

1. Outdoor advertising: all kinds of advertisements, banners, posters, etc.
2. Leaflets that should be distributed at the most passable place in the area near your boutique.
3. Ads on radio and television.

To free, but enough effective ways advertisements include social media and city forums.

How to open a clothing store: calendar plan

Interesting fact:
In the Middle Ages, a fine could be imposed only for the fact that a person was dressed better than a person of higher ranks. Clothing that was considered “illegal” at the time was simply confiscated.

Experienced businessmen have no doubt where to start launching any business: by writing a financial plan with specific calculations to understand how profitable the startup is.

And this is correct, but in addition to the financial plan, you also need to draw up a calendar plan that will help you understand how much time it will take to implement the idea.

To open a clothing store from scratch (including commission) it will take from 3 months to six months.

Stage	Jan	Feb	Mar	Apr	May
Registration
Working with the room
Equipment purchase
Team search
First purchase
Advertising
Opening

How to open a clothing store: step-by-step startup launch

The success of a business directly depends on the entrepreneurs themselves:

• how carefully they approached opening a business;
• were you able to choose the right concept ( commission shop or sale new clothes);
• how long did it take to complete all the documents;
• were you able to save money at the initial stage, for example, on the purchase of equipment;
• whether they found a pass-through place to open a clothing store;
• whether the assortment was formed wisely and pricing policy;
• and even the choice of form for registration: individual entrepreneur or LLC.

Not sure where to start?

Of course, from the registration procedure and selection of suitable premises.

Registration

You should begin the registration procedure by choosing the form of your future business: individual entrepreneur or LLC.

Remember that the area of ​​your store must be up to 150 square meters, otherwise you will need to open an LLC.

Yes, you don’t need a market larger than 150 square meters to open a clothing store from scratch - it’s too risky a startup.

By registering as an individual entrepreneur, you can choose a simplified form of taxation, for example, UTII. After this you register with Pension fund by presenting all registration documents.

And you definitely need to take care of legalizing your outlet.

It is advisable to complete the documents before purchasing equipment and delivering goods.

To legalize a point, you will have to:

1. Register with the Chamber of Commerce.
2. Set up a “Buyer’s Corner”.
3. Register the cash register.
4. Obtain permission from the Fire Service and SES.
5. Conclude agreements for garbage removal, etc.

It’s even more difficult, because you will also have to enter into a contract for each accepted unit of goods, so it makes sense to open a new clothing store, rather than a consignment store.

Location

You cannot open a business motivated only by cheap rent.

With such success, you can start opening a clothing store at home in the hope that suddenly customers will find you.

Climbing far to the outskirts, you must understand that you will have to spend a lot of money on an advertising campaign and create such attractive competitive advantages, for example, low prices so that customers are not too lazy to travel so far to you.

Choosing a location with high traffic plays a really important role in opening a clothing store (it doesn’t even matter whether you are launching a commission market or not).

The ideal place is:

1. Shopping mall.
2. Room on the ground floor of a high-rise building in the city center.
3. A residential area where houses of people with decent incomes are located.

You also need to worry about:

1. There were no direct competitors nearby.
2. I didn’t have to look for your clothing store for long (it is located on the main street, and not somewhere in the courtyards).
3. Provide parking. If you are opening an elite boutique, then you should prepare documents so that only your clients can park their cars in this parking lot, and not everyone who wants to.

Room

To open a clothing store from scratch, you will have to spend a lot of money anyway (the first purchase alone requires at least 400,000 rubles, plus equipment, plus rental costs, etc.), so it is better to find a premises that does not need major renovations.

The size of the premises depends on how large a clothing store you decide to open, but it is better not to rent a premises with an area of ​​less than 50 square meters, as you will create inconvenience for both yourself and your customers.

The interior of the room depends on the concept of your business:

1. Use bright colors for decoration.
2. An elite boutique should amaze with luxury.
3. Designer fashion house - creative ideas.
4. For an inexpensive clothing market, it is enough to do everything carefully, choosing discreet colors.
5. But if you decide to open a consignment store, then the interior is not too important, the main thing is the correctly selected assortment and prices.

Equipment

The cost of purchasing equipment directly depends on the size of your future store.

If your market area is large and you are targeting wealthy clients, you will have to shell out a large sum to purchase everything necessary equipment and fully stock your clothing store.

But even a small boutique (area - 50 square meters) implies the purchase of the following commercial equipment:

Expense item	Amount (in rub.)
Total:	250,000 rub.
Racks and shelves	30 000
Showcase for accessories (jewelry, etc.)	20 000
Racks and hangers	20 000
Equipment for two fitting rooms	20 000
Mannequins	10 000
Cash register	10 000
Laptop+printer	25 000
Bathroom equipment	15 000
Service room equipment	40 000
Other	60 000

Staff

Naturally, any store needs salespeople who will:

• polite, helpful, smiling;
• have a good understanding of the product being sold;
• have strong nerves and are lenient towards the shortcomings of clients, such as nervousness, impatience, tactlessness, etc.

Today, it’s rare that clothing stores are open and closed on weekends, so create two shifts of salespeople at once.

The number of consultants on one shift directly depends on the size of your store and the range of goods in it.

If we are talking about a modest corner in shopping center, then one employee is enough.

If the area trading floor more than 25 square meters, it is better to hire 4 sellers at once (2 per shift).

To encourage your consultants to sell the product better, don’t force them to bid. This scheme of work is more effective: a small bet (for example, 5,000 rubles) + % of sales.

In addition to salespeople, you need to hire 1-2 cleaners (if you want your clothing store to always be clean, it’s better to hire two cleaners so that they also work in shifts) and an accountant (an alternative is an agreement with an outsourcing company).

If you decide to open a large clothing store from scratch and are not too limited in funds, then you can hire a manager who will help you understand all the nuances of the new business.

Or you can lead on your own if you feel you can handle it.

You will expect the following monthly expenses for staff salaries:

As you can see, salary costs will not be the same every month due to the fact that salespeople do not have a fixed rate, their earnings depend on the amount of sales made.

How to open a clothing store: costs

Naturally, entrepreneurs who decide to open a ready-made clothing market are interested in the question “How much does it cost to open a clothing store?”

You will receive an exact answer to this question only when specific amounts are indicated for equipment, rent, repairs to the premises depending on its condition, etc.

Before making such a plan, study the pricing policy in your region so that you can use exact, rather than approximate, figures.

If we talk about opening a 50-square-meter store on the ground floor of a multi-story building in the central part of a city with a population of 300-400 thousand people, then the costs will be approximately the following:

This amount will increase due to the fact that financial plan you will have to pay the costs of running a clothing store until your monthly profit covers these expenses.

To maintain the normal operation of the boutique, you need at least 150,000 rubles per month.

That is, in order to open a clothing store from scratch, it is advisable to have 1.5 million rubles.

Is opening a clothing store profitable or not?

AND financial analysts, and experienced entrepreneurs, answering the question: “Is it profitable to open a clothing store?” claim: “It’s profitable if you choose right place for business, sell quality goods at reasonable prices and constantly remind customers of yourself with sales and interesting promotions.”

The average return on investment for this business is 1.5-2 years.

Let's try to explain how numbers work using a specific example.

Let’s say you sell 4 items a day for a total of 8,000 rubles.

Let's immediately subtract the percentage of sellers who persuaded customers to make a purchase, let's say it's 10%, that is, we are left with 7,200 rubles. For a month, the profit of a clothing store (with the deduction of the consultant’s percentage) will be over 200,000 rubles.

We remember that the amount of mandatory monthly expenses is 140,000 rubles (we take the minimum amount because we have already allocated % to the consultant), that is, you are left with 76,000 rubles of profit.

At least 20% of this amount should be set aside for the next purchase.

Is there little left?

Then you must attract more clients so that your personal income as a boutique owner will be even higher.

Now you know almost everything about how to open a clothing store.

All that remains is to collect the amount starting capital and think through all the nuances of launching a startup to avoid disappointments.

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Where to start?

When we talk about clothing production, two scenarios are possible. In the first case, the entrepreneur purchases equipment, hires staff and collects orders from various designers, companies and even other industries that do not have enough capacity to produce everything that is needed. In this case there is no question of creating own clothes and brand, you don’t need to think about how to sell your products.

The second case - and this is exactly my situation - implies that the product will first be manufactured, the demand for it will be studied and distribution channels will be found, and only then will its own factory be launched.

Both types of production can work in symbiosis, and each path has both pros and cons. Starting a production facility that processes orders will require a large amount of investment and fixed costs. The advantage of the second way is that there are no fixed costs No. But at the same time you have no control production process and deadlines for order fulfillment from contractors.

If there were factories that were hired to produce products on time and with high quality, I would not open my own production.

An unsuccessful choice of the target audience and a lack of understanding of its priorities can put an end to your entire business. Many of the jacket manufacturers closed simply because they focused on fashion and made for young people. This was a road to nowhere, since young people would rather go to the market and buy a fake one there, but good famous brand, and not high-quality clothes from a little-known brand.

I immediately decided to go a different route and chose an older audience for myself - 30-40 years old. These are people who no longer care about the tags on their clothes. It is important for them that the products are of high quality and convenient. A little later, we refocused a little and now we sew clothes primarily for travel, but we also have urban models of jackets.

Keep in mind that you should not sew a large batch of products at once. To begin with, it is better to make a small number of products and see how they sell. ​​​​​​​

Having decided on target audience and products, you need to think through distribution channels. For example, you can sell your products both to wholesalers, who will resell them in their stores, and to retail customers through own network stores or online store with delivery. We use both methods in our practice. But our main focus is still on retail buyers.

Start launch own production spontaneously is not worth it. An ideal option if you already have some experience in the clothing industry or light industry, or entrepreneurial experience. In this case, you will have an idea of ​​​​the work and certain connections in this environment. It is advisable to take a look at how work is done by other manufacturers. In addition, you should immediately attract professionals to your team who can be trusted to solve highly specialized issues in which you are not entirely competent. Good technologists, designers and production directors will save you from headaches.

Investment volume

The amount of investment will depend mainly on what kind of production you want. If you plan to simply take orders from others, work on customer-supplied raw materials, you need at least 20-30 machines to have a sufficient output volume. With small volumes, such sewing production will not be profitable.

In addition to 20 regular sewing machines, you will need 10 more different devices: overlockers, button and rivet machines, and so on. Prices for such tools can be very different, but you can count on an average of 15 thousand rubles for a used car. If you work on customer-supplied raw materials, the fabric, threads, accessories and other necessary things will be provided to you by the customer, so this expense item is eliminated.

But keep in mind that workers will have to pay wages from the first day of production opening, and there will most likely not be large orders at first.

The biggest problem of any production is fixed costs.

Personal experience

I chose a fairly narrow audience - travelers - and began to act through it. I sewed a test batch of jackets and distributed them to people who actively travel and are known in certain circles. They began to mention our products on their blogs and post photos. But the real breakthrough came after one of the bloggers came to talk about the jackets.

The conversation was not so much about jackets as about business, and the guest asked permission to record the conversation on a voice recorder. After this, he published a recording of the conversation on his blog. I was surprised that the record received so many positive reviews. After this publication, I began to receive offers of cooperation from federal newspapers and TV channels. So the coolest part of my brand PR cost me next to nothing.

One way or another, the entrepreneur is faced with the question of where to get the money to start his production. After all, 2 million rubles are not lying around on the road. The very first thought is to get a loan, but in today’s conditions, loans are increasingly turning into a stone that drowns a business.

The most reasonable way is gradual financing. It is quite possible to collect a couple of hundred thousand rubles, and you can start something with this amount. This scheme is best used if you are launching your own brand.

It is very difficult to apply such a scheme to sewing production using raw materials supplied by customers. Therefore, it is worth trying to attract an investor, for example, by promising him a share in the business. Although investors invest in production very reluctantly - there are many risks, and the profitability is small.

Step by step instructions

So, at first you need to decide on the type of clothing production, the target audience, calculate the amount of financing and find its source. After this, you can proceed directly to creating production. And the first thing you need is to find suppliers of equipment and raw materials.

As you know, buying is always easier than selling. There are a lot of equipment suppliers - from used to the newest and most modern - in Russia. At the same time, most of them are now extremely willing to make contact, because there are no queues of buyers lining up for them. Finding such suppliers is not difficult at all via the Internet. The main thing is to decide what kind of equipment you need and what price you are willing to pay for it.

When choosing a fabric supplier, you need to proceed from what kind of products you have. For example, if you sew clothes in the premium segment, it makes sense to spend money on expensive European fabrics. At the same time, there are a lot of suppliers on the market working with Russia and China. Fabrics produced in these countries can be much cheaper, so if you work for a consumer with an average income, it is better to prefer them. But it is important that the quality of the fabric remains at a decent level, and that it is not produced in a handicraft factory.

If you have a large enough production volume, you can contact factories directly. Although intermediaries now also do not “inflate” prices much.​​​​​​​

The main difficulty in the clothing industry is finding good staff. To begin with, you will need a production manager who will strictly enforce discipline. He must be motivated to do his job well. In addition, it is important that he understands the production process itself and can suggest how to correct something.

You will also need a cutter who can not only cut according to ready-made patterns, but can also make changes to them. For a large production, two cutters will be needed.

An important figure is a technologist who will select optimal operating modes, control the quality of products, improve the production process, etc.

If you plan to design clothes yourself, you will need a designer who will make patterns. But if you are simply going to work with third-party orders, it is also advisable to have such a specialist on staff. Often the customer does not provide any patterns, but simply brings a sample finished product. Therefore, there must be a person in production who appearance jackets will be recreated by the pattern.

I do not advise hiring young employees for production, since they are not motivated, and as a result, the quality of work suffers. ​​​​​​​

Negligent attitude of staff towards work entails direct material losses: careless employees can simply ruin good, expensive material. As a rule, people of pre-retirement age approach their responsibilities more responsibly. And it’s not just about experience or financial motivation. Most of these people are simply embarrassed to do their jobs poorly.

The advantage of sewing production is that the working hours can be almost any. The main thing is that it is sewn during the shift required quantity products. When I opened production in St. Petersburg, we started working at 10 am. But having moved to Veliky Novgorod, I was faced with the fact that workers want to “judge” the shift time so as to be on time for their plots. Therefore, in winter and autumn we usually work from 8 to 5, and in the summer we start even earlier. The question of how many shifts to introduce at your enterprise depends on its load and the number of orders.

When deciding where to open a production facility, it is worth deciding not only on the area and infrastructure, but also on the city. It's best to open in small towns. As a rule, renting premises there is much cheaper, and in addition there are more chances to establish connections with local management, which can be very useful.

In terms of location, you don't need good foot traffic or a central location. Moreover, renting a room in the city center is quite expensive, so it is better to choose a location on the outskirts. But remember that it should be convenient for employees to get to work. The size of the room will depend mainly on how many workstations you have. There are no special repair requirements.

The requirements for sewing production are specified in detail in SanPiN 5182-90, issued back in 1990. But many of the requirements in it are actually outdated. For example, the document stipulates a requirement not to exceed a noise level of 80 dBA, but in fact no separate measures to reduce the noise level are needed, since modern sewing machines operate quite quietly.

The main requirement is good lighting.​​​​​​​

IN sewing workshop there must be sources natural light, as well as fluorescent lamps. In addition, every workplace must be equipped with local lighting.

To start work, no permits from the SES or firefighters are required. All necessary documents and the contract must be provided to you by the landlord. It is also advisable to certify production in accordance with ISO 9001.

Remember that current laws prohibit business inspections for the first three years if no complaints have been received against you. That is, you will have a reserve of time to calmly, without haste, collect all the documents, bring the premises into compliance with the standards, get certified and work.

Documents

In the case of sewing production It is preferable to register an LLC rather than an individual entrepreneur. Simply because in the eyes of the customer, the LLC looks much more reliable.

It is best to choose a simplified tax regime. If you work on customer-provided raw materials, choose the formula “income minus expenses.” Accounting will be more strict, but you will be able to save money, since your main expense item will be staff salaries.

Where to start if you want to open your own store? Which store is better to open and how to choose a product to sell? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of the business magazine HeatherBober.ru. This is the entrepreneur and website author Alexander Berezhnov.

When beginning entrepreneurs have a question about what business to start, many choose the simplest and most obvious - retail trade, namely opening your own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any type of store.

For example, if you decide to open a clothing store, auto parts store, children's store or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially relevant for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you must understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I suggest considering objective advantages and the disadvantages of your store as a business. This will make it easier for you to decide which store to open and what to pay attention to.

Pros (+) of your store as a business

1. Clear for the average person

This is why most budding entrepreneurs consider their own store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of a store, it seems to us that we will have the least amount of problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened one store, its owner often does not stop and, with the right approach to business, retail outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and follow the beaten path, which should lead to success in your business, unless, of course, you “punch up some mistakes” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trade is the most understandable business also from the point of view of calculations. You have the cost of the goods, the trade margin and the expenses that you incur.

4. Stability of the business when it is promoted

A well-established retail outlet is a paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Opportunity to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes; all things will proceed by inertia. This way you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital but do not want to open their own store from scratch will want to become the owner of such a “tidbit.”

Nowadays, selling a ready-made business is as easy as selling a car or an apartment, you just need to notify potential clients that you are selling your profitable store.

Disadvantages (-) of your store as a business

1. High competition

The downside to the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one field or another. This makes it very difficult to start in this business and its further development.

2. Relatively high barrier to entry into business

If you deal with a product and sell it through regular store, in this case, you will need several hundred thousand rubles or an average of $10,000 to start your own business.

3. Remnants of unsold goods appear

One more weak side The store as its own business contains leftover goods.

They form especially often in grocery stores and stores selling seasonal goods. For example, New Year's toys and other holiday supplies.

The cost of remaining goods has to be included in the current cost, which leads to a drop in demand, since the final price of the goods increases, and the buyer does not want to overpay.

4. Large quantity periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, rent, working with personnel (if any), taxes, inspections, inventory - this is not a complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in summer construction and finishing materials They sell well, but in winter sales drop significantly.

Other stores make super profits in the winter under New Year, and in the summer they “suck their paws” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. If the business fails, the risk of losing 80% of money

If suddenly your business does not take off, then the purchased commercial equipment will have to be sold for next to nothing, and the remaining goods will also be sold in bulk or simply given to friends for the holidays (if the goods are not food products).

Hopefully, you now have a more complete picture about opening your store and know what challenges you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting trading under the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. By purchasing goods in China, you can sell them with a markup of up to 500% without even opening a physical retail outlet. This type of business can also be done via the Internet.

Evgeniy Guryev, a specialist in the “Chinese topic,” teaches this business very well. Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which student Evgeniy shares his impressions of the training and financial results:

We continue the theme of opening our own store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean a lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your own store without having anything, then you must be disappointed - this is truly a myth!

Let's look at those mandatory elements without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my friends, having opened a store women's clothing premium, invested in it more than 1,200,000 rubles . This amount included the rental of premises, renovations, purchase of goods, purchase of commercial equipment, hiring of personnel, and company registration.

How much does it cost to open your own store?

1. Premises (retail area)

Own or rented.

Naturally, having your own premises (not rented) gives you enormous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for rent to eat up most of profits, and during seasonal downturns you can work “to zero”, without earning a penny, or even go into the red, shelling out money from your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you are opening a grocery store). Depending on the specifics and size of your retail outlet, the cost of commercial equipment will vary.

3. Product

You can take some of the goods from suppliers for sale on deferred payment terms. That is, you will pay money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult for beginners in this market. So, if you are a newbie, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way you will learn the most hot goods, you’ll work with customer objections and be able to pass on your work to future hired employees.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, and also periodically submit reports to tax office and the Pension Fund.

In addition, you will deal with delivery notes, invoices and contracts. You have to deal with all these points sequentially.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. You can make good money from this natural desire of women to be seductive if you open a women's clothing store from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”

Stages of creating your own business

Don't assume: " I’m the only one so smart, so the boutique will immediately begin to bring in good profits" It must be remembered that if a clothing store for women profitable view business, a newcomer here will have to face a high level of competition. But this is not an obstacle to starting your business from scratch and making it successful, ahead of your competitors. Why is it necessary:

1. Conduct a market analysis within the city, settlement, an area where a women's clothing boutique is planned to open.
2. Based on the analysis, create an assortment (this must be done before opening the store).
3. Create a cost estimate, including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Prepare documents, open an individual entrepreneur.

Now we need to consider each of the stages in more detail.

Qualitative analysis – 50% success

To the question: “Where to start a business?” an adequate answer would be: “From market analysis.” This is especially true if the business area involves a high level of competition, which will be the main feature of the women's clothing sales segment.

Opening a store quickly without preparation means dooming yourself to losses.

Starting a business is a serious step requiring maximum concentration, composure, and rationality.

The analysis should begin with determining the amount, at least approximately, retail outlets who sell women's clothing. It’s best to go through them yourself and familiarize yourself with the assortment and pricing policy.

It is necessary to keep control and monitor the opening of new women's clothing stores. Adopt the creative techniques of future competitors. Please note that removing price tags and display cases must be done extremely carefully, otherwise problems with staff and security may arise.

In fact, a deep analysis of the assortment will help attract women and girls and make them regular customers. Everything here is extremely simple - clothes that are not available or are scarce in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give good results if taken seriously.

Many women's clothing stores, especially large ones, are trying to create a universal assortment for all age categories. The result is that the clothes presented are of little interest to customers. The reason is that despite the overall impressive selection, individual segments contain very few models. The focus must be on diversity within a relatively narrow specialization, for example, opening a plus size clothing boutique.

You might also want to think about opening a second-hand store. This type of business is no less profitable with the right approach.

Formation of assortment - pitfalls

Before opening a women's clothing store, you should decide on the assortment. But what to do if all the niches are already occupied by competitors and new clothing collections are only relevant for the first week or two? Don’t despair, panic or do absurd things:

• try to order everything at once;
• try to stand out from the crowd of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work according to the template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your own individual style in your work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

Knowing the pitfalls will be equally important. One of these is clothing aimed at youth, mainly in the following styles: sport, street, underground. The problem is that the youth audience is not so numerous, there are much more middle-aged shoppers.

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In addition, it should be remembered that online trading is actively developing and a certain part of the youth audience prefers purchasing clothes through the Internet, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers even with a theoretical calculation. That is why opening a women's clothing store requires in-depth analysis.

What to play on if not? creative ideas regarding the formation of an assortment of women's clothing? Then practical methods come into play, one of the most effective ones is dumping - reducing the price. But how to do this in such a way as not to burn out, and to work for the future. It’s very simple, there are 2 options:

• cut costs on personnel, premises - implement austerity regime;
• include promotion costs in the budget before opening the store - allow it to operate at a loss for some time after opening in order to attract female customers.

And if not everyone can afford the second option, then the first is quite realistic.

The hackneyed, but no less important, price-quality ratio will help the entrepreneur. The buyer always chooses products over high quality, and given the same indicators, the product that costs less wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap; you only need to pay a state fee of 800 rubles. Many people advise getting status legal entity, open LLC, OJSC, PJSC. But this is relevant if you plan to open a network, and not just one store of women’s clothing. You need to start simple, especially for those new to business.

Collect documents to obtain status individual entrepreneur will not be difficult - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About how to open an individual entrepreneur on your own in 2020, we described in the corresponding article.

Cost estimate

It consists of the following articles:

• Premises – it all depends on the area and its geographical location. On average, rent will cost 250–400 rubles per 1m2. Given that you approximately need to open a store with an area of ​​50 m2, rent will cost 12,500–20,000 rubles per month. Plus, you need to budget about 30,000–60,000 rubles for the renovation of the premises. Lighting is important for a women's clothing store; you cannot skimp on it. You can also add payment here. utilities, on average it is 6,000–12,000 rubles;
• Equipment: tramples, mannequins, chairs, furniture (stand for cash register, utility room for staff). Depending on the scope, 60,000–120,000 rubles are required;
• Wages personnel. It should be remembered here that good specialists will not work for pennies. Salary is adjusted depending on economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff of a women's clothing store is 5 people: 4 salespeople and an accountant. Accordingly, you need to spend 90,000–160,000 rubles monthly on salaries. Staff should be recruited before opening a store, not after;
• The purchase of goods is the most controversial expense item. Everything here is individual and depends on the entrepreneur. I can give only one piece of advice in order to promote well and not go broke - you should not buy large quantities of clothes and the prepayment should not exceed 50%. You should first work out a scheme of cooperation with suppliers, and then expand to large volumes.

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Calculation of the final cost of the goods should be carried out taking into account the costs of personnel and premises. Usually the result is a double increase in the purchase price. A novice entrepreneur should not increase the price by more than 3 times. A well-promoted women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that to open a store you need not such a large amount - 100,000–200,000 rubles, including the purchase of goods, it can increase to 200,000–300,000 rubles. But subsequently, for the maintenance of the boutique you will need to shell out monthly from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And this is just a rough calculation without taking into account advertising costs. Therefore, before opening a women's clothing store, you need to carefully calculate everything, whether it will be profitable to engage in such a business.

Attention! Opening a store has a lower cost limit, but no upper limit. You can spend several million, and they will not subsequently bring profit, they will be spent in vain.

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