Most often, such sites are created at shopping and entertainment centers. For parents who are forced to take their children to the mall, it is much more convenient to leave them somewhere than to drag them along to the shops.
There are advantages to playrooms for parents and children: the former will be able to calmly go shopping without worrying that the child will get lost or start acting up, and the latter will have fun in the company of their peers.
Where to start?
Any business involving children involves a certain degree of responsibility. If in other areas of business, you are responsible only for equipment, or for fulfilling obligations under contracts, then here you also become responsible for the life and health of small clients. In this regard, many entrepreneurs have a question: how to open a gaming platform with the least responsibility? First of all, you need to provide your business with a solid documentary base. All necessary documents and permits must be obtained before the business begins to operate.
What do you need?
A document confirming your registration as individual entrepreneur.
- Permission from the sanitary-epidemiological station.
- Document on registration in pension fund.
- Permission from the fire inspectorate.
- Cash register registration document.
- Medical records for each employee.
- Documents confirming the safety of equipment (toys) used when working with children.
Wet cleaning of the entire play area should be carried out every day. The same applies to everything that is in the room and with which children are in direct contact - toys, children's sports equipment, etc. All equipment must be of high quality, non-toxic, and the material from which the toys are made must not cause allergic reactions. You should also not use equipment that could injure or scratch children. Their life and health depend on this, for which you are responsible for the duration of their stay on your site. Children who look unhealthy or have external signs of any infectious diseases, should not be allowed to avoid infecting other visitors.
We draw up a business plan
Overall, profitability similar business quite high, however, a lot depends on the size of the room (that is, on how many people you can accommodate at the same time) and on good choice location. If the playroom can accommodate up to 20 children at the same time (this is at least 30 square meters), then expect the business to pay back within 6 months.
If you take a larger room, for about 70 people, then the return on investment and income will be higher, however, the investment in such a site will naturally be greater. To equip such a place, you will need at least 30 thousand dollars. Plus, it will cost from $3,000 to renovate the premises, and from $800 to pay rent. The salary fund depends on the number of working employees, however, to serve a large number of children (50 and above) you will need at least 5 animators.
Choosing a place
The main factor that will determine the success or failure of your business is the favorable location of the children's room. The best choices are shopping centers and entertainment complexes. It is better to place information that there is a playground in this location right at the entrance, as well as indicate the route to it (or at least the floor).
In addition to shopping centers, various play centers for adults (for example, bowling alleys), as well as nearby recreational parks, are also suitable for opening a children's entertainment facility. The main thing you need to pay attention to when choosing a location is dense flows of people.
We purchase equipment
It will be the most most of expenses, and this is worth taking into account when. Returning to the responsibility of an entrepreneur, we will once again emphasize that all toys, sports equipment and everything else with which you are going to entertain the children must be of high quality. You should not skimp on gaming equipment, as this is your reputation.
The following equipment can be purchased:
Children's labyrinth. They are usually made to order according to individual sizes. Minimum size The labyrinth that manufacturers agree to make is usually about 15 square meters. Inflatable trampolines. This is one of the kids’ favorite pastimes, so you shouldn’t give up having a trampoline. For safety reasons, each trampoline must be surrounded by a special protective fence.
Inflatable dry pool. And such pools are usually placed large number balls different sizes or soft toys.
Board games, construction sets, drawing sets, plasticine modeling, etc.
- Soft toys of different sizes and shapes.
- Chairs, cabinets, tables.
- For employees - cabinets for personal belongings, chairs or sofas.
- We make out internal view premises
It should be bright both inside and out. External walls are often made of thick glass, and this makes sense: children from afar see how fun and interesting it is inside, and they want to get back there as soon as possible. The interior should be bright, but not annoying. It will be great if characters from cartoons and games are depicted on the walls.
We are hiring staff
The number of employees who will spend time with children depends on the size of the room and how many people can be in it at the same time. For a small room, two or three employees will be enough. All of them must have the skills to provide first aid medical care(anything can happen), be able to communicate with children in a “children’s” language - that is, the child should be interested not only in toys, but also in the animators.
Ideally, animators should have a minimum medical and pedagogical education. The more professional your employees are, the more trust you will receive from parents. Institutions of this type usually work 12 hours a day, so employees will work in shifts, on a two-by-two schedule.
Setting the operating mode
Optimal hours are from 9:00 to 21:00. At the entrance it is necessary to post rules that parents must familiarize themselves with and be sure to follow them.
For example:
- each child cannot stay in the playroom for more than four hours at a time;
- when “handing over” a child, the parent must present a passport;
- Children with any contagious diseases cannot be on the playground.
- To increase parental loyalty, create a flexible pricing policy. On average, the cost of one hour for a child to stay indoors is between $1 and $3. However, if you give parents the opportunity to leave their child for, say, 30 minutes, and pay only for that time, they will be more favorable towards your enterprise. Give discounts to regular customers.
On weekends the price may be slightly higher. You can raise the price from 16:00 to 21:00, since it is during these hours that the maximum occupancy of the room with children is observed. You can also install the so-called “ happy hours", the price of which will be significantly lower than in regular time.
Children's rooms have become a real boon for young parents who need to periodically spend time away from their kids, for example, shopping or attending various events. And if previously such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have emerged as a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have large start-up capital and special knowledge. It cannot be called highly profitable, but it can bring stable income and has certain prospects development. In this article we will look at the children's game room as a business, and we will tell you what is required to organize it.
How to open a playroom for children
A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not to organize educational or educational process, therefore, there is no need to obtain licenses for these types of activities. Main task What needs to be resolved is the organization of a safe and interesting pastime for children during the period of their separation from their parents.
A children's playroom is a low-budget business and easy to organize. To run such a project, you will need:
- premises (recommended area from 40 sq. m);
- bright design;
- equipment;
- children's furniture;
- creativity kits and stationery;
- 2-3 employees.
If your goal is to create an entertainment facility, then you can locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a game room will be slightly different: you will need to take care of creating a waiting area for adults, conduct a full-fledged advertising campaign to attract customers, and work on the range of services offered. You can organize various show programs, offer little visitors face painting (painting a picture on the face), conduct outdoor and role-playing games, etc.
What you need to pay special attention to
The business idea of opening a children's room will only bring profit if you manage to create a positive image for your enterprise. There is nothing else that people worry about more than safety, health and good mood your child. Therefore, to keep your customers happy, you need to develop a set of rules for visiting the game room.
Based on the experience of companies already operating and successfully developing in this direction, the main conditions for a child to be in a children’s room should be:
- age from 1 to 10 years, while children under three years of age must be under the supervision of one of the parents;
- parents filling out a questionnaire indicating basic information about the baby;
- the child does not have allergic or infectious diseases (children with obvious signs of a cold or viral diseases should not be allowed to visit the room, since healthy children may become infected, and you will be blamed for this);
- compliance with safety requirements for the use of gaming equipment;
- prohibition on the use of sharp, piercing objects by children in the playroom that can cause harm to health through negligence (for example, toys with metal parts etc.);
- compliance with basic sanitary standards - you must remove outer clothing and shoes at the entrance, do not bring food or drinks with you.
Important! When a child is left in a playroom, be sure to discuss with the accompanying adults or also indicate in the form who has the right to pick him up.
Preparation of premises and registration of business
In addition to the fact that the room for opening a children's room must have the specified square footage, it must be bright, warm and comfortable. When preparing a children's room for opening, it is recommended to be guided by SanPiN 2.4.1.2660-10, developed for preschool organizations. More precisely, the requirements that are provided for enterprises providing childcare and childcare services not related to education, and without organizing sleep and meals.
To get started, you will need to register your activity with the tax office. To do this, read how to do it without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain individual entrepreneur status, you need to prepare a number of documents (see), including an application for registration in the established form. This statement should include species codes economic activity which you will be doing. In our case, you can choose the following:
- 88.91 “Provision of day care services for children”;
- 93.29 “Other entertainment and entertainment activities.”
It is recommended to select the appropriate tax regime at the same time as registering. For such an enterprise, a simplified system (STS) or (UTII) is suitable. The possibility and conditions for applying a particular special regime must be clarified with the local tax authority, since such issues are regulated by territorial legislation. The next thing you need to do to open a children's room is to select and purchase equipment and play equipment.
When approaching the issue of equipping a room for children's leisure, it should be understood that the main principle when choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.
What equipment will you need for your children's room? In the following table we have presented the most popular items and approximate retail prices:
In addition to equipment, you will also need to purchase toys for children of various age categories: construction sets, cars, dolls, balls, etc.
The following furniture is required:
- wardrobes and shoe shelves;
- children's tables and chairs;
- benches;
- furniture for staff.
Important! Be sure to have a first aid kit ready to provide first aid to your child in case of emergency.
The list is completed by stationery and children's creativity kits. In total, the purchase of equipment, furniture, toys and everything necessary will cost about 400,000 rubles.
Staff
In order to look after children, it is not necessary to have a pedagogical education, but having one will be a plus when selecting candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on the number of children the playroom will be designed for and on the work schedule.
Possible profit
To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.
Size starting capital starts on average from 500,000 rubles. This amount includes the costs of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Current expenses will consist of rent, labor, taxes and utility bills.
As for income, the average cost of game room services is 200 rubles. for 1 hour (for one child). According to reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles per day. depending on the day of the week, the season of the year, and the number of simultaneous stays of children in the room.
If the average daily revenue is at the level of 4,000 rubles, then the enterprise will bring in about 120,000 rubles per month, of which approximately 45,000 rubles will be the share of net profit. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for children's room services is usually stable, but in the summer (holiday season) there is still some decline.
Today it is considered profitable. By opening your own store selling goods in this category, you can make good money even in a crisis.
Efficiency can be increased by expanding activities, providing additional services (conducting photo sessions, organizing holidays, etc.), as well as advertising company. For example, the Internet would be an excellent way to promote. Advertising on websites dedicated to children and motherhood, promotion in social networks, distribution of coupons via the Internet - all these measures usually lead to good result. As one of the investment options, we recommend that you consider, which will be discussed further.
Game room based on a franchise model
Franchising in the field of children's entertainment is represented quite widely; you can find an offer for every taste: from creative zones to robotics clubs. The children's playroom franchise is interesting because it involves the use of completely ready-made solutions in your startup:
- the franchisor carries out branding of your enterprise and you begin to work under the auspices of a well-known company;
- you get the opportunity to purchase equipment and everything necessary materials on favorable conditions under franchisor contracts;
- the partner provides support in the design and decoration of the room, trains you in their work standards, etc.
The cost of such transactions will differ depending on what format of activity you prefer. Thus, the franchise of the children's playroom “Smeshariki” from the company “Marmelad Media” will cost 150,000 rubles. (lump sum) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: premises area from 200 square meters. m, the amount of initial investment is from 1 million rubles. The stated payback period is 24 months.
Online publications offer many ways to enter the entertainment industry. With the help of an expert from the largest B2B player in the Russian entertainment industry, the manager of the Avira group of companies, Alexei Zagumennov, the Business with the Mind magazine tells how to open a game room and achieve its payback in just 6 months.
Today, the entertainment industry is one of the most dynamically developing industries in the world. The market is growing every year: in 2016 alone, the total production and sales of gaming equipment increased by 43%. The popularity is due to three reasons. Firstly, gaming equipment is customized to each customer. In other words, if you need a labyrinth in the form of a seven-meter boa constrictor that swallowed an elephant in the shape of a perpendicularly twisted symbol of Russian cinema, you are guaranteed to get it. Trusted manufacturers of gaming and entertainment equipment are ready to fulfill any client’s whim, because if the client orders a non-unique project, he will go bankrupt.
The second reason for its popularity, oddly enough, is national tension. People began to work more and receive less, they want entertainment, because negativity is densely ingrained in the news and minds, they want quick and inexpensive entertainment for their children and, preferably, with their minimal participation. A game room in a restaurant is the most suitable option here.
Finally, thirdly, “business with children” is one of the fastest paying off types entrepreneurial activity
. Thanks to this, today manufacturers offer huge amount formats for organizing play areas, ranging from a modest “children’s corner” in the nearest bank branch to a full-fledged amusement park, such as “Veselkino” in the Barnaul shopping center “Galaktika”. And between the little ones and the giants there is a countless string of intermediate options, among which there was a place for mobile trampolines, bouncy castles on trailers, ninja quests, record-breaking slides and much more.
The combination of such factors makes the opening of an entertainment zone attractive for private entrepreneurship. The format will depend on the amount of investment. You can open a small game room of 30 square meters, you can - entertainment center for 100 square meters, or you can even launch your own amusement park. In terms of the ratio of costs and payback periods, an entertainment center with an area of one hundred square meters or more appears to be the most optimal. Alexey Zagumennov
Where to open an entertainment center
To understand whether a particular place is suitable for placing an entertainment area, you can play the game “P.U.S.K.” with yourself. The rules are simple. Place a piece of paper on the corner of the table - it will be a symbol of your business in a specific place. Make a fist with your hand, ask yourself a question, and if the answer is yes, extend one finger. Simple questions:
- Patency?
- Uniqueness?
- Neighbours?
- "Hooks"?
The traffic rate determines how many random passers-by will become clients of the establishment that opens here. You can even do without exact numbers - the main thing is to understand that people from all over the city come here every day.
The question of uniqueness concerns the site itself. How profitable does the project look compared to its competitors? Is there something in it that children - the main contingent of the entertainment center - will not find at other sites? If the uniqueness is close to one hundred percent, with proper pricing policy You don’t even have to be afraid to open across the street from a competitor with a center of the same size.
Correctly chosen neighbors are a guarantee of regular workload of the project. Don’t believe anyone who says that an entertainment center should be opened next to a school or kindergarten. Children run to these institutions on a schedule and without money for entertainment in their pockets. But a cafe or restaurant is an ideal partner. After all, while the children are having fun, their parents can sit quietly over a cup of coffee. Hairdresser, beauty salon or gym? Perfect! Lingerie store? Risky, but attractive. But a tattoo parlor or hookah bar will most likely irritate parents, which means they won’t leave their children at the entertainment center next door.
"Hooks" are additional services or proposals that could stop the child or his parents. Such hooks include, for example, drawing courses, from which you cannot pick up a child without a finished drawing, or attractions for parents. IN lately classic children's play labyrinths have begun to give way in popularity to so-called mix projects - entertainment centers where a children's playground is adjacent to a sports track or a ninja quest for those older.
Obviously, you cannot lift a sheet of paper with one finger. Two is almost impossible, but three is already possible. The number of fingers you straighten will determine how successful your business will be. Please note that it will be possible to recoup the project in six months only if your piece of paper is on all four fingers. Alexey Zagumennov
What to fill the entertainment center with
A children's entertainment center should be bright, attractive - and suitable for the most different ages, including junior preschool and teenage. This requires the manufacturer to have unique products and an individual approach to each client. When choosing equipment, this filter helps to seriously save time: if the manufacturer offers a ready-made option, then it’s better not to mess with its “uniqueness”.
Play equipment is the main expense item for starting a children's entertainment center project. The minimum recommended set here looks like this:
- game labyrinth for active group games
- dry pool for those who like a quieter activity
- slides made of fiberglass (safe material, unlike ordinary plastic)
- soft module constructors
- frameless furniture with toys for kids
The rest depends on the chosen theme of the entertainment center. For example, a palm tree-carousel or a tropical volcano-climbing wall is suitable for a jungle theme, and a pneumatic cannon is suitable for a pirate ship theme.
I think it would be unnecessary to say that you should not trust resellers. A children's entertainment center is the object of close attention of supervisory and regulatory authorities, which means that absolutely all equipment must have the appropriate certificates of quality and compliance and passports. Unlike manufacturers, resellers often neglect accompanying documents. Alexey Zagumennov
How to talk about an entertainment center
Don't believe in the effectiveness of word of mouth. Do not believe in the desire of parents to travel with their child from the other end of the city to your entertainment center. Don’t believe that by investing 2 million rubles in advertising on local radio and television, you will be skimming the cream for the rest of your life. Believe in targeted advertising.
Modern research shows that in an era of abundance of information, news feeds and the ubiquity of the Internet on smartphones, the target audience of any project is more important to constantly see the brand than to learn something loud about it one-time.
Who to hire for an entertainment center
One of the most frequently asked questions is about personnel for a children's entertainment center. On the one hand, a novice entrepreneur must include salaries and taxes in the planned expenses. On the other hand, many positions in a children's entertainment center can be successfully combined.
Who exactly should you hire? The administrator of the hall, responsible for the premises and the sale of tickets, and the so-called “nanny” - a junior employee who is constantly among the children and monitors safety in play area. Everything else, including an accountant, is optional and depends only on the abilities of the owner of the entertainment center.
Some entrepreneurs cope well with the role of an entire accounting department, equipment adjuster, and animator. There was a case when an entrepreneur receiving 300,000 rubles a month in net profit went out to his site in the evenings with a mop and bucket in his hand - working as a cleaner helped him relax and, of course, save on the salary of an additional employee.
The salary of an employee of a children's entertainment center is the most pressing issue for an entrepreneur. The amount depends on the region, the city, and the functionality. At the same time, the same functions can be performed by specialists of different quality. For example, only teachers can teach in a children's center, and the very fact of teaching will require a license for educational services from the owner of this institution.
The cause of our everyday anxieties is more likely to be our attachments than our inherent needs. Don’t look at your neighbors and colleagues, but hire only those personnel who will provide you with quality work with children. Alexey Zagumennov
Video case of opening a children's center in Barnaul
What is important to pay attention to before starting a project
It is important not to inflate prices. Today, on weekdays, it is not recommended to set a price above 150 rubles for one child. On weekends, the cost of visiting the gaming complex may be 30% higher.
The main source of income for the children's entertainment center is not random passers-by, but birthday people.“Children’s corporate parties” usually ensure that the gaming complex is busy both on weekends and on weekdays, and the average market cost of such a service is about 1,500 rubles per hour.
Don’t be afraid to offer children and their parents something that no one has yet offered. Each new children's entertainment center is an important social phenomenon in the life of any region, city, even microdistrict. Don't skip the little things, and six months of payback will be easier for you than saying, “Let's go!” Alexey Zagumennov
The approximate project estimate for the first month is as follows:
Conclusion
As already mentioned, a children's entertainment center is one of the fastest types of net income. However, it is important to understand that the entertainment industry is a constant Las Vegas with its lights, sparkles and daily premieres. Each season the center must be updated with at least new decorations, posters or illustrations on the walls. Every month the center will have to hold special marketing promotions, attracting new visitors and maintaining relationships with existing ones. Every day you will need to conquer new heights, and not every entrepreneur is ready to really work. Of course, it is more profitable for someone to open an establishment that does not require effort and provides a modest profit with the hope of a payback in ten or twenty years. But if your thirst for activity is combined with the desire to create something new, fun and profitable, then the entertainment industry is your path.
Today, state policy supports young families in every way, calls for large families, creates favorable conditions for children and childhood. Therefore, the number of children in families in Russia has been steadily growing recently.
Opening of the game room - promising direction for work and making a profit, because with the right choice of location, the demand for it remains high. Children can come to the room just to play or to celebrate a birthday, for matinees and themed holidays. True, in the summer attendance decreases, because at this time children often go to their grandmothers or to the sea, or simply prefer to spend time in the fresh air.
We bring to your attention a fully developed business plan for opening a game room with calculations, a list of necessary components and documentation.
Read also business idealeisure center for mothers with children.
Business benefits include:
- high level of demand. Help with entertainment and child care is simply necessary for modern parents, because they work a lot and also sometimes want to relax together. Games room - good idea for those who can't affordnanny;
- profitability. This business pays off well and quickly and ;
- starting a business is not difficult. Opening a playroom is much easier than a child development center or private kindergarten, because it does not require licensing and does not involve inspections to confirm the level of teachers.
A playroom is a room that is specially equipped so that children can play safely in it without parents, but under the supervision of adults - the room staff.
It is best to launch a gaming room in a well-known shopping center - the flow of visitors guarantees you the presence of customers.
Main organizational components:
- Adjust the operating hours of the game room to the operating hours of the entire shopping center. The cost of visiting may vary depending on the day of the week or time.
- Establish a visitation schedule for one child. For example, the minimum visiting time is half an hour, the maximum is 4 hours; children no younger than 5 years old can remain without their parents.
- A child can only be allowed into the playroom if the parent has presented his or her passport. Keep an attendance log indicating the reception time of each little visitor.
- Introduce a ban on visiting sick children so as not to create a source of infection.
- Please note that children's peak attendance at the playroom is shopping time for parents: from 4 pm to 9 pm. You need to ensure attendance before “live hours”, that is, in the first half of the day. To do this, you can reduce the price and conduct master classes and regularly notify parents about them. Discounts for regular customers are also a good idea.
- Enter the list of servicesfestive events.Think over an interesting program, arrange a small cafe island, photo zone. You can open a small point selling holiday paraphernalia: balloons, hats, decorations for photo shoots (mustaches, lips, glasses), etc.
Your target audience will be families with children aged two to seven years. Game rooms are a way out for such families while shopping, because it’s unrealistic to quickly go shopping with children.
Business plan for a children's playroom
The main stages of starting a game room business:
- Registration with government agencies.
- Search and repair of premises.
- Design of a children's playroom and purchase of equipment.
- Recruitment
- Marketing campaign.
Before starting a business, a business plan is drawn up, which includes the main points.
- Resume. Description of the room and its services. Where is it located, who target audience, analysis of the point's traffic, price list and description of all services, competitor analysis.
- Financial plan. Calculation of all expenses (both starting and permanent) and potential income, taking into account prices and expected traffic.
- Production plan. It includes the cost of rent, repairs, purchase of toys and all necessary equipment.
- Marketing plan with full description advertising campaign and promotion strategies.
- Risk analysis. You need to have a “plan B” in case something goes wrong: for example, new competitors appear, or the throughput turns out to be significantly less than you planned.
Now let's look at the details.
Registration and licensing
For simplicity and the possibility of receiving some tax benefits, it is recommended to register your business as . The issue of licensing for a children's playroom is irrelevant - you can do without it. Activities for organizing entertainment and recreation are regulated by OKVED code 92.7.
As for taxation, it is better to choose UTII - this is the most profitable regime for a game room. It does not correlate with your potential and available income. According to the UTII rules, the tax is a fixed amount that must be paid once a quarter. The amount of this amount depends on the region. You can also choose 6% of total revenue or 15% of income.
Search and repair of premises
Requirements:
- It must be ventilated.
- The location is close to the entrance to your floor. If the playroom is located somewhere deep in a long corridor, many will not reach you (although such rooms are usually cheaper).
- Choose a spacious and bright room.
- The room should be close to toilets.
Playroom design for children
You need to decorate a children's playroom based on the preferences of your future little visitors. And definitely with bright, cheerful colors! Under no circumstances should you use black or dirty muted tones in your design. You can decorate the walls with drawings of your favorite cartoon characters.
A playroom for children must be zoned. It's convenient and reasonable. Because in one zone children will play with toys, in another you can place a trampoline and a sports town, and in the third there is an area for tea drinking. For example. You can come up with your own version. Make sure there is everything in the tea drinking area necessary equipment and devices.
Another important point in the design of a children's playroom - it should be soft so that it does not hurt the children to fall in the excitement of the game. Agree with your about the design of the playing space from soft printed material.
Equipment for a children's playroom with prices
The main requirement for equipment for a children's playroom is high quality. All equipment must be as safe as possible. Therefore, buy only certified products to avoid injuries and allergic reactions.
| Name | Quantity | Price for 1 piece. | Cost, rub |
| Multicolored soft maze | 1 | 93 000 | 93 000 |
| Bright inflatable trampolines | 3 | 32 000 | 96 000 |
| Tea tables for adults | 2 | 5 000 | 10 000 |
| Children's tea tables | 2 | 3 700 | 7 400 |
| Chairs for adults | 10 | 2 000 | 20 000 |
| Chairs for children | 8 | 700 | 5 600 |
| Sofa | 1 | 17 000 | 17 000 |
| Various toys | 50 | 700 | 35 000 |
| Drawing kits and boards | 9 | 1 000 | 9 000 |
| Lockers | 20 | 2 500 | 50 000 |
| Busy boards | 3 | 9 300 | 27 900 |
| Children's big house | 1 | 25 000 | 25 000 |
| Reception desk | 1 | 16 000 | 16 000 |
| Administrator chair | 2 000 | 1 | 2 000 |
| Computer | 30 000 | 1 | 30 000 |
| Total | 444 900 | ||
Recruitment
It will be enough for you to have two administrative employees who can go to work alternately, depending on the shift.
Their responsibilities:
- babysitting;
- accepting money and issuing checks;
- ensuring the safety of children;
- maintaining cleanliness in the playroom;
- control of the operation of all equipment;
Some playrooms also hire a nanny to work with the children. In this case, the administrator only accepts money and monitors the time the children spend in the room. Payment for a playroom with a nanny will be higher.
The duties of a nanny are not too complicated, but they require a decent and educated performer. Keep this in mind when you conduct your interview. If employees have a medical or pedagogical education, great! It is also important to be sociable and easy to communicate with children and parents - reviews of your playroom and your potential profit depend on this.
Employees of your gaming room must have a medical record and constantly update its data (pass periodic medical examinations). Be very careful when selecting personnel - the safety of your little clients depends on it.
Calculation of wages for game room employees.
You can get by with a smaller amount. For example, if the admin duties are performed by a business owner, then the room can operate with 2 administrators who work in shifts.
Financial plan
Below is an approximate list of startup costs (in rubles)
| Registration costs | 11 000 |
| Room renovation work | 57 000 |
| Game design | 37 000 |
| Banner on the facade of the shopping center | 50 000 |
| Sign above the entrance | 31 000 |
| Promotional materials | 30 000 |
| Renting premises | 42 000 |
| Equipment purchase | 444 900 |
| Total | 702 900 |
Thus, the starting costs are 779 thousand 900 rubles.
Now let's look at running costs.
Monthly expenses (in rubles)
Data for drawing up a sales plan:
- Number of visits on average on weekdays: from 15 to 45 people per hour;
- Attendance on weekends and holidays: from 20 to 60 man-hours;
- The cost of one visit on weekdays is 150 rubles, on weekends - 200 rubles.
Starting from the third month of operation of the playroom, children's events and holidays can be organized.
Profitability of a children's playroom
After calculating all expenses and income, the main financial indicators, including the break-even point, payback period and profitability, that is, the ratio of profit to assets. Average profitability such business is about 20%.
Payback for a children's playroom can be achieved by the third month of operation, 100% return on investment funds - after a year of operation. Peak income levels will occur on holidays and weekends.
Advertising and Marketing
Competent marketing activities- the key to the success of any business. Advertising for children's play equipment in the shopping center space has some features, for example:
- Need a large banner on the front part shopping center and navigation advertising - inside. Use bright, atmospheric photos with an invitation to visit your playroom (don't forget to indicate its location).
- The advertising sign will still need to be erected above the entrance to your establishment.
- Loyalty program. You can attract regular customers to your gaming room if they are interested in you, if you are grateful to them for choosing you. What is needed for a loyalty program: bonus cards, drawings, gifts and discounts for those who bring their friends. Take the time to send out news and promotions.
- Internet. Put it to workown websitegame room. And be active in your groups (pages) on social networks;
- Leaflets. Make bright and recognizable leaflets in the future, in which you indicate the entertainment of the children's room, the cost of your services, work schedule, layout and upcoming interesting promotions and events. You can distribute leaflets at the entrance to the shopping center, in the parking lot, and at the nearest public transport stops;
- Educational institutions (kindergartens and schools) and leisure (sports sections, creativity centers, children's development centers). Try to negotiate with the managers of these establishments so that they allow you to place your posters and announcements there. By the way, you can even exchange advertising products.
- "Word of mouth." The most profitable advertising is free and effective. If people recommend you to friends, that’s a success. Make sure that people know about you - for example, organize a cool party in honor of the opening.
Risk factors
Opening a children's playroom is a relatively safe business, but the existing risk factors cannot be underestimated. What you should pay attention to:
- Remember to be responsible for every child who comes to your playroom.
- Competition in this niche is growing. Think in advance about your business development strategy, be able to overcome difficulties and solve problems creatively. Then your business will always be profitable.
Children's playroom franchise
Such a business can be started on the termsfranchises. Because this will allow you, firstly, to open your own business in the shortest possible time, with a minimum of effort and even without work experience. Under a franchise, you will not only receive a business ready for profit, but also a full set of opportunities and tools for its normal development.
Secondly, the franchisee will receive a fully calculated business plan from the main company and marketing strategy. The company will also provide all the necessary assistance in selecting each firewood and training them, and will tell you how and where to purchase equipment and components at a discounted price.
What you should pay attention to: the size of the lump sum and royalties. The lump sum fee is the cost of the franchise itself, that is, the contractual relationship or agreement on the basis of which you can open your business from the parent company. Royalties are monthly payments for using a franchise. Evaluate these indicators and choose profitable offers.
Opening of a children's playroom - great business an idea that, if properly implemented, will pay for itself in less than a year. But first, there will be difficult preparations for the opening - selection of premises and personnel, collection of necessary documents and much more. Let's take a closer look at how to open a children's playroom.
Game room space costs
Your business plan should begin with calculating the cost of renting or purchasing premises. Space is the second largest expense after room equipment. You will need to equip it with everything necessary not only for children, but also for workers, and also organize everything in accordance with the requirements of GOST standards. So, some recommendations for choosing a room:
- The minimum room size is 30 square meters. m . This area can accommodate up to 20 children at a time. Opening a smaller room will simply not be profitable. On average, this premises will cost approximately 300,000 rubles. Considering that an hour of time in a room will cost an average of 150 rubles, it will take you about six months to recoup this space.
- The average playroom should be at least 75 square meters. m. So, it can accommodate up to 70 children at the same time. To open such a room you will need about 1 million rubles, and the monthly profit will be up to 80,000 rubles, with the expectation that 50 children will be served every day. So, a business can pay for itself within a year.
The profitability of the business will depend on the successful choice of location. On average, you will cover all your expenses in 12 months, and then you will receive a stable monthly income.
Required documents for opening
To open a children's playroom you will need a lot various documents. Some of them will be needed even before you find the premises and hire staff, some will be needed later.
Let's consider the main package of documents:
- Registration of the owner as an entrepreneur . Most important document which needs to be done first. At the tax office, you will have the opportunity to register as an individual entrepreneur or a limited liability company (LLC). Since the children's playroom is small business, then the ideal option would be to register an individual entrepreneur. This is much cheaper and in the future provides you with a number of benefits when collecting taxes: patent form of taxation.
- Registration with a pension fund as an entrepreneur . Sometimes registration is required in other funds, in particular non-budgetary ones.
- Choice all-Russian classifier types of economic activities () . For a children's playroom, this is a code corresponding to leisure or entertainment activities. In numerical equivalent - 92.7.
- Certificates from Rospotrebnadzor and authorities fire safety, as well as a sanitary-epidemiological station . They are issued after special checks. You need to collect these documents only after you have selected a suitable room where the children's playroom will be located.
- Medical records of your employees . They must be provided by employees upon hiring.
- . It will be needed when maintaining the room and reporting forms.
Please note that most of the documents presented above require additional costs. So be sure to include them in your overall budget.
Room equipment
Opening a children's playroom also requires the purchase of a number of attractions and additional devices to organize comfortable leisure time for children, adults and staff.
So, before you open a game room, purchase the following equipment:
- Children's labyrinth . Kids simply love this attraction, so it will definitely be popular. Since your room will have its own individual design, it makes sense to order a labyrinth according to an individual sketch. It can be single-story or multi-story. The costs of your order will pay off within the first month.
- Small trampoline . If the area of your room allows, then do not miss the opportunity to install a medium-sized trampoline.
- Role-playing games . Kids simply adore them: you can give preference to a small house, a children's kitchen, a small stage, etc.
- Little fun for kids of all ages . These can be a variety of soft toys, dolls and cars, board games. Upon purchase board games do not forget to equip the room with everything necessary: for example, a twister will need a certain space on the floor, a monopoly will need a table with chairs, etc.
- Lockers for things . Parents may need them to leave their belongings. It makes sense to install the same lockers for staff, equipping them with individual locks and keys.
- Sofas or bean bags and tables . With the help of these decorative items you will achieve a comfortable workplace for your staff.
To open a game room, be sure to think about its design and the correct arrangement of attractions and furniture. Specialized companies that will offer professional, interesting solutions will help you do this competently.
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