How to open your own studio from scratch? Atelier for tailoring and repairing clothes Open a workshop for tailoring clothes.

In this material:

It would seem, who might need the services of an atelier if the market is crowded with clothing stores. The buyer can immediately choose the item he likes, without additional contact with tailors. In practice, the situation is the opposite. The services of thread and needle craftsmen are becoming increasingly popular, bringing good profits to the owners of the outlet. The business plan of the studio provides for a detailed analysis of each stage so that the entrepreneur begins to make a profit from the first month of work.

Atelier as a business: project goals, relevance

Almost everyone knows what an atelier is, and more than 50% of residents have applied for some kind of service at least once. However, few people realize that in each workshop, in addition to occasional visitors, there is a list of regular customers who regularly contact the tailor. This is the relevance of business in general - there is a demand for services, and it is growing every day.

The goal of the project is to open a studio in a city with a population of 500,000 people.

Objectives: Providing a wide range of services, ranging from basic clothing repair to tailoring items to order.

Implementation methods - using your own or borrowed funds to implement the idea.

The payback period for a business is 6–8 months.

The more locality, the higher the probability of project success, but in this case you should always remember about competition. For example, in a small town (up to 50,000 inhabitants) there may not be a full-fledged studio at all, but people still turn to friends or to craftsmen who work at home. Based on this, organizing an official studio with a wide range of services will be quite relevant and profitable.

Any large city already has several studios (often their number exceeds 40–50 units per half a million inhabitants), but the market cannot be said to be crowded. Sewing and repairing clothes is a service sector that is close to home and accessible in a price segment. This is why you can always find a place to open a new business without competitors nearby.

List of atelier services for tailoring and repairing clothes

The average studio provides the following types of services:

• replacing zippers;
• darning, stripes;
• repair of leather clothing (working with liquid leather);
• hose repair;
• adjusting the length of clothing - shortening trousers, dresses (lengthening due to inserts is also possible);
• adjusting clothing to a person’s figure;
• making and sewing pockets;
• steaming;
• additional minor repairs - sewing on buttons, loops, shoulder pads, etc.

Information: services for adjusting festive clothes (wedding suits, dresses) are especially popular, which costs much more than everyday work.

Tailoring individual clothing to order is a popular and expensive service that is in wide demand. In this case, a separate specialist will be required.

Market analysis: competition and risk assessment

Competition in the clothing repair services industry is not high, but it is present. First you need to determine the number of studios in a specific area where you plan to organize a business. More accurate information can be obtained based on online maps on the Internet. It is enough to indicate necessary request, and the system will display all establishments with their location address, opening hours and contact information.

Reference. Competitor is different from competitor. And this should be understood from the very beginning. Some studios are located in the courtyards of apartment buildings and have an area of ​​3–4 square meters. m and offer a minimum range of services. Others are in open place and serve the bulk of the population. These are the competitors that should be taken into account.

To get more complete information, you can visit several points and find out:

• cost and list of services;
• room area;
• type of equipment;
• number of employees;
• demand;
• work schedule.

The information will help in organizing your own business, and will also clarify the situation regarding the competitiveness of the establishment.

Risks associated with opening an atelier:

1. Lack of demand for services is typical for an unsuccessful location. The studio is relevant for residential areas of apartment buildings with developed infrastructure. If you open a business in the private sector or in the city center with a prime location office buildings, then the number of customers will not increase even with high foot traffic.
2. Long-term payback of the enterprise - the situation is also typical for the wrong location. In addition, competition affects a long payback period and low profits if there are 1-2 more studios nearby.
3. Unprofitability – operating at a loss can only happen if there is no business plan or incorrect financial calculations. In other cases, the business can be organized in such a way that it will at least recoup the investment.

The atelier business plan is an important component. Opening strategy own business provides for compliance with each stage.

Starting a Business: A Step-by-Step Guide

Registration of activities

Clothes repair services do not require registration legal entity. A businessman just needs to open an individual entrepreneur, which is much simpler and more convenient. The cost of the license is 800 rubles (state fee). The period for processing documents is 5 days.

The main OKVED code is 93.5 (provision of services to the public). You can also choose several additional ones, for example 18.24 (sewing other clothes and accessories).

• certificate of registration of business activity;
• premises rental agreement;
• agreement with the utility service on garbage and solid waste removal;
• work books and contracts with employees;
• emergency evacuation plan.

Search for premises

Basic requirements for studio space:

• electrical network with voltage 380 V;
• lighting in accordance with current sanitary standards, which is several times higher than the standard for residential buildings;
• minimum area– 30 sq. m;
• availability of communications - water supply, sewerage (obligatory - toilet and place for employees to eat).

Location is one of the main factors influencing the number of customers and profits. As an atelier, you can use the basement of an apartment building or the first floor rented out for non-residential use. The location will be successful if:

• there are no competitors in the opening area;
• there is a supermarket or shopping center nearby;
• availability of parking;
• overview of the building from several angles;
• high traffic of people.

Purchase of equipment

To open an atelier, an entrepreneur needs to buy:

1. Overlock.
2. Sewing machine.
3. Cutting table.
4. Ironing board.
5. Iron with steam generator.
6. Mannequins.
7. Tools for work (scissors, pins, etc.).
8. Hangers finished products.
9. Mirrors.
10. Fitting room.
11. Working furniture.
12. Lamps for lighting.

In the future, we will need a direct-flow machine, hemming equipment, and a furrier machine for working with fur products.

Staff

At the start of opening an atelier, two sewing employees are enough. In the future, a cutter and seamstress will be needed for individual orders.

Personnel requirements:

• specialized education or work experience - for clarity, you can conduct a small test;
• neat appearance;
• absence of bad habits;
• responsibility;
• accuracy;
• honesty.

You can look for workers using advertisements on the Internet, newspapers, or among graduates of sewing courses.

Studio advertising: how to attract more customers and retain them?

The studio’s marketing plan provides for various ways to attract customers:

1. Advertising on TV and radio - this option is relevant for large-scale businesses (premises area from 100 sq. m, 8–10 employees, target audience - the whole city). If you open a studio that is aimed only at residents of a specific area, you can exclude this method of advertising, since it is too expensive.
2. Advertisements in newspapers and magazines are an excellent option for conveying information to the target audience, which does not require major expenses.
3. Advertising on social networks reaches a wide audience and does not require large investments.
4. Own website – effective method promotion and promotion of business. On the site you need to indicate not only general information about the address and work schedule, but also provide a full list of services with prices, as well as post a portfolio of successful works. In addition, it would not be superfluous to add the possibility of online registration and calculation of the cost of services, taking into account discounts and bonuses for regular customers.
5. Signposts – effective method advertising at the start of the opening. Signposts must be installed at intersections near the premises, as well as directly near the studio.
6. Signboard – it should be bright and eye-catching, as well as clearly visible from different angles.

Company financial plan

Investments and operating expenses

At the start of organizing a business, the following expenses are provided (in rubles):

• 10,000 – paperwork;
• 70,000 – conclusion of a lease agreement and advance payment;
• 100,000 – premises renovation;
• 30,000 – production of a sign;
• 25,000 – advertising;
• 400,000 – purchase of equipment.

Result: 635,000 rubles.

Monthly expenses (in rubles):

• 35,000 – rent of premises;
• 60,000 – employee salaries;
• 20 000 – public utilities;
• 20,000 – purchase of consumables.

Result: 135,000 rubles.

Income and profit calculation, payback and profitability of the project

The income of the studio depends on the number of clients per day and month. For example, the average number of people visiting the studio per day is 15. An approximate check varies from 500 to 1,000–1,500 rubles. Daily revenue will be 10–15 thousand rubles. Monthly – 300–450 thousand.

It is worth considering the seasonality of the business - before holidays and the change of seasons, people turn to the studio more often than at usual times. This is especially true for September 1, the transition from summer clothes for autumn, etc. At this time, the flow of customers increases significantly.

Net profit is calculated using a simple formula - mandatory expenses are subtracted from total income.

300,000-135,000=165,000 rubles.

Don't forget about tax deductions– minus 6%, due to which the net income is 155,100 rubles.

Profitability is the ratio of net income to dirty income, multiplied by 100%.

R=155 100/300 000*100=51%

Based on the calculations, the studio will pay for itself in 5–6 months. In practice, this period can increase to a year, because it takes time to promote a business. For the first 1–2 months there will not be as many clients as we would like. But in any case, the business will work in plus, which means it will pay for itself and bring stable income.

A business plan plays a major role when organizing an atelier, because without a preliminary assessment of the actions it is impossible to say whether the business will be profitable or unprofitable. Financial calculations investments and potential profits are always individual indicators, which are influenced by the locality, location, and methods of advertising the business.

The modern world has changed the way customers think about clothing - cheap handicrafts from the Middle Kingdom, which in a year won’t even be used as rags, have flooded the market and, naturally, no one will repair such things. If the jacket “dies” in half a year, then why buy an expensive thing - I bought a cheap one and changed it if desired. This is exactly what half of the population thinks, because income does not allow purchasing expensive products, and repairing cheap ones is sometimes even more expensive. It will be difficult to develop your business in this market, but if you can overcome all the obstacles, then a clientele, and a permanent one, will be ensured. A business plan for a clothing repair studio includes several points, and now we will tell you how to start your own business correctly, so that soon it will generate at least some income. To begin with, you should decide on the type of studio - it will be a repair shop or a company working on repairs and tailoring. The first option is less expensive and the competition here is much lower, so we will open exactly this business.

Opening a clothing repair shop - first steps

A small clothing repair shop can be placed in a room of 15 square meters and this will be enough. Such a room or basement can be found at reasonable price even in the city center. The advantage of the studio is that it is rarely looked for by large signs - most often people learn about repair shops from acquaintances, friends, and so on. In Moscow, a room of 15 sq.m. per month will cost you 15-20 thousand rubles, depending on how close to the center you choose the building. To begin with, we advise you to take the cheapest option to reduce costs. The premises need to be renovated, cosmetically, so that the client is not afraid to enter your place. Laying linoleum, wallpapering the walls and whitewashing the ceiling will cost 12 thousand rubles.

A budding entrepreneur should be pleased that when drawing up a business plan for a clothing repair shop, you do not need to obtain any special permits or go through lengthy inspection processes. We register the company as an LLC, gather founders and approve authorized capital. After this you can start working. You can collect all the documents yourself, but it will take time and effort, especially if you are doing this for the first time. You can pay a special company and it will collect the documents and complete the registration itself. It costs 3 thousand rubles.

What equipment is needed for a repair shop?

You should immediately add equipment costs to your business plan for a clothing repair shop. If with initial capital tight, you can find used equipment on trading platforms, where bankrupt workshops sell their equipment. For normal operation of the workshop you need to have at least one single-needle lockstitch machine; it can be reconfigured to different types fabrics and fulfills 70% possible works with clothes. A new machine from a Japanese manufacturer costs 10 thousand rubles, from Chinese manufacturers it is half the price, but if you want to work in this field for a long time, it is better to immediately buy a Japanese machine. A used car from a Japanese manufacturer will cost 5 thousand rubles. Considering that we don’t have a large flow of clients yet, we’ll buy one.

In addition to the machine, we also need materials for repairing clothes. Purchasing everything you need is a very difficult task - clients are different and choosing fabric and threads for each is almost impossible. We will buy the basic materials that are most often needed - threads of different colors, dogs, some plain fabric. The materials will cost 4 thousand rubles if you buy a little of everything. Your imagination may not stop there, but you need to calculate the money and also hire a professional. And as winter approaches, you will need a machine for more durable fabrics, which is also not cheap.

In addition, you need to buy a table and chair for the master, as well as a cabinet for materials. Let's not go too fancy and buy the simplest furniture for the amount of 6 thousand rubles.

Repair shop staff

At first glance, it may seem that finding a seamstress with experience will be difficult and she will require a huge salary. This is a misconception - you can’t even imagine how many women there are retirement age will agree to work in this position for 20 thousand rubles per month. The more experienced the seamstress, the better for our company, because the quality of services will be higher. At the beginning of the clothing repair shop, the same seamstress will take orders, record data in the ledger, and create a customer base.

When the flow of customers becomes constant and the seamstress begins to be constantly distracted from work to take orders, you will need to hire another person who will only take orders and write down data in the book. The salary for this job is 10 thousand rubles, not much high costs, but at the beginning of work they are of no use to us.

Secrets of finding clients for a repair shop

Without clients, you won't have any money, so that's the first thing you need to think about. The simplest and most effective way would be viral advertising in social networks and among your friends. Let's look at these types of advertising in more detail.

Almost every day, someone you know has a button come off, their jeans fly breaks, or the hood of their jacket flies off. Print small business cards indicating the address and type of services provided, then give five to your friends and ask them to give more to your friends. When one of these people has a problem with clothes, the instinct of “their man” will kick in and the client will come to you, because he knows you and hopes for good service for a real price. Don’t be shy about handing out business cards to everyone, because someone might become a client. It is worth noting that if a person repairs his clothes, he does it in the same workshop. Repair your friend Vasya's jacket and he will work only with you. We will choose the simplest and cheapest option for business cards so that we can make a lot of them and not waste much budget resources - 2 thousand rubles is enough for this.

Viral advertising on social networks works quite productively. Each city has a couple of VKontakte or Twitter groups where people constantly come to chat and watch the news. You can buy an advertising post from the group’s owners - it will cost 300 rubles, but people will learn about you and may be interested in your services. Also, do not hesitate to periodically write in the comments of these groups, advertising your tailoring studio. Even if only twenty people see your comment, you won’t stand still. Advertising posts should be given once every three to five days so that the advertising works and does not get boring. Advertising budget will be 3 thousand rubles.

Business plan for a clothing repair shop: costs and potential income

Let's start calculating the costs of the studio with start-up costs. The first thing we will spend on is registering a company - 3 thousand rubles. We need to renovate the rented premises and buy furniture for the typewriter. Repairs will cost 12 thousand rubles, furniture - 6 thousand. Now it’s time to spend money on buying a clothes repair machine and materials. A used machine costs 5 thousand rubles, materials will cost 4 thousand. Also included in the starting expenses is 2 thousand for printing business cards. The general price tag is 32 thousand rubles for the start.

Now let's calculate the costs of operating the enterprise. The salary of a seamstress will cost us 20 thousand rubles a month, rent for premises is at least 15 thousand. Let's also add advertising costs - 3 thousand rubles per month. The total operating costs are 38 thousand rubles.

Despite the variety of products in stores, shoppers often find it difficult to choose the right clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products offered today are not very good quality from cheap mixed or synthetic fabrics. It is these clients who make up the target audience of the studio. In this article we will look at a business plan for a clothing repair and sewing studio.

Atelier for sewing clothes from natural fabrics – good alternative clothing stores. The final cost of clothing is comparable to store-bought clothing, since the cost of work in the studio does not exceed the trade markup.

Advantages and disadvantages of opening a studio

In the table below we will look at the advantages and disadvantages of opening a studio business. It can be noted that the main target audience– people who need tailored clothing (this could be obese people or those who want to look more fashionable and elegant).

Let's give some statistics from Gomkomstat on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). Retail turnover of clothing in St. Petersburg amounted to ~3%.

Regions are leaders and outsiders in the purchase of clothing (data from Gomkomstat)

From the diagram we can conclude that it is most effective to open a studio in the Central Federal District in Moscow, since it is there greatest demand to buy clothes. The lowest profitability will come from the clothing business in the Far Eastern and North Caucasus districts.

How to open a studio from scratch: registering a business with the tax authorities

To register with the tax office, an individual entrepreneur or LLC is created. The table below analyzes the main benefits as well as necessary list documents for each form of business. When registering under OKVED, select the main activity: 52.42 “Retail trade in clothing”, 52.42.1 – “Retail trade in men’s, women’s and children’s clothing”, 52.42.8 – “Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)”.

If you provide services to the public, you can use the BSO (form strict reporting), and not a cash register.

OKVED codes for studio registration:

• 10.18 – production of leather clothing
• 18.2 – sewing accessories and textile clothing;
• 18.21 – production of workwear;
• 18.22 – making outerwear;
• 18.24 – sewing accessories and other clothes(for the main studio, choose this code) ;
• 52.41 – retail textiles and haberdashery products
• 52.74 - repair of clothing and household products that are intended only for personal use and not included in other groups.

How to open a fashion studio (case from Masha Umanskaya)

In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.

Studio business plan: project presentation

We choose large cities (as shown above, Moscow is better) with a large number of solvent clients interested in individual design and preferring high-quality fabrics. We focus primarily on a female audience.

We also repair textile products at the same time. The business plan includes the presence of a store of European high-quality goods. Price categories in the store range from everyday to evening.

To ensure a constant workload of equipment and personnel, you can make clothes that will be sold outside the studio (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).

Product samples are displayed on mannequins in the reception hall. Working hours are from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.

Selecting a room

We choose high-traffic areas for the studio, the first floors of residential buildings, shopping centers or consumer services complexes.

It is better to start with a small area of ​​the room - up to 50 m². As the business expands, we are moving to a larger premises, but located nearby, so as not to lose customers.

The atelier business plan provides for at least 3 types of premises:

1. Reception area with fitting booths containing samples of fittings and fabrics.
2. Cutting and sewing shop, where fabrics are ironed and processed before cutting.
3. Sanitary rooms - storage rooms for cleaning supplies, toilet, room for eating.

We provide lighting for the place where seamstresses work according to special standards, which are five times higher than the requirements for residential premises. Professional sewing equipment requires a voltage of 380 volts.

Other conditions for the room are minimal: good ventilation, light-colored walls that can withstand frequent wet cleaning, and the absence of surfaces that retain small sewing waste.

If the business is planned to expand and produce wholesale quantities of products, we will entrust some of the operations to seamstresses at home to save rent.

Initial costs

First, we purchase a minimum of sewing equipment, then we purchase additional equipment as needed. List of equipment:

• sewing machines, overlockers – 150,000 rubles;
• mannequins – 10,000 rubles;
• ironing equipment – ​​40,000 rubles;
• furniture for the reception and sewing room - 40,000 rubles;
• repairs – 200,000 rubles;
• accessories – 20,000 rubles;
• purchase of goods for sale – 100,000 rubles.

Total - 460,000 rubles.

To save money, you can buy used equipment, but you will have to pay a mechanic to check and install it.

Studio advertising

After the preparatory activities, we launch advertising, formatting it in the form of an announcement. Advertising campaign we start a few weeks before the opening.

• information on notice boards in the workshop area;
• advertisements on the Internet, print media, local television;
• distributing invitations to mailboxes;
• mutual advertising in stores that are partners.

First, we reach residents of the nearest neighborhood. We offer discounts on tailoring and repairs. We are gradually forming a circle of regular customers from other territories, using advertising in the media.

Vacancies

We are initially hiring two seamstresses, one cutter and two receptionists for permanent work, who also perform the duties of salespeople in the store. Requirements: work experience, recommendations from previous employers.

We provide accounting services and cleaning work under contract. to third parties. For one-time orders, if necessary, we involve a designer.

We give salespeople a fixed salary of 12,000 rubles (average for Russia), and a permanent salary for workshop employees. minimum payment and 1/4 of the cost of completed orders.

Costs in the first year of operation

Consumables are included in the order price. Their costs will be about 20,000 rubles/month.

• Rent of premises, utilities – 70,000 rubles.
• Advertising – 10,000 rubles.
• Purchase of accessories and fabrics for the store - 40,000 rubles.
• Salary with deductions, including payments under contracts – 60,000 rubles.

Atelier profitability

• The cost of an average order is about 350 rubles. We predict 9 orders per day.
• The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
• The average order for tailoring is 3,000 rubles, the amount for the year is 1,350,000 rubles.
• Sale of fabrics without sewing - up to 800,000 rubles per year. Total revenue – 2,600,000 rubles.
• Income from the sale of finished products – up to 200,000 rubles with subsequent increase.

As the number of orders increases, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, the investment will pay off in 1-1.2 years.

Read similar articles on selling clothes for adults and children: and.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.5 out of 5)	Business attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
Atelier is promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since this is where there is a high demand for purchase new clothes. The payback period for the initial costs is ~1 year. It is important to have sewing experience, since only through high-quality work can repeat sales be ensured.

A clothing repair shop is unlikely to bring fabulous profits, but you can count on a stable income. You can spend a penny on rent if you move into a small basement room in a residential area far from the metro, but you will still find clients: everyone needs to have their trousers hemmed, the clasp on their sheepskin coat changed, or their favorite jacket sewn at least once a year. According to H&F estimates, the profit from a clothing repair shop can be from 100,000 rubles per month. It will take about the same amount to maintain it.

A small workshop with one or two dressmakers who can take on urgent repairs can easily compete with chain repair services. There are several such workshops in Moscow, for example “House of Byta”. Usually they are collection point where you can donate clothes, shoes, jewelry and other things that need repairing. Repair old clothes They can do it in any studio where they sew to order, but the price tag here will be higher. There are several seamstresses working in the atelier; they have more than complex equipment, so you need to earn more from each order.

Room

A small one is suitable for a repair shop. basement, whose size may not exceed 10 m2. Neither sanitary services nor fire organizations have any special requirements for repair shops. On the requirements of Rospozhnadzor for enterprises providing household services population, you can find out. Space for a workshop or reception center can be rented from subtenants - owners of pavilions at the entrance to department stores. Often repair shops open in shopping centers, counting on buyers who need to hem their trousers immediately after purchase. On the one hand, this is a good idea, on the other hand, as a rule, things are not brought from home to such workshops. Meanwhile, in the autumn-winter period most The revenue of workshops near residential buildings comes from the repair of fur coats, sheepskin coats, and down jackets. Renting a room on average can cost 100,000-300,000 per year.

Repair

If the premises are located in a residential building, it will be enough to simply refresh the walls and decorate the waiting room and workplace. Most likely, you will have to install additional lighting: if there are no windows in the room, the craftsmen will need a lot of artificial light. Repairs can cost several thousand rubles.

Documents

Ateliers and small repair shops simply need to provide a notification to Rospotrebnadzor about the start of their activities. The procedure for submitting a notification can be found on the department’s website. The State Services portal allows you to submit an electronic application. Along with the application, you must provide: information about the registration of the legal entity, an extract from the Unified State Register of Legal Entities indicating OKVED codes, and others. To start activities, it will be enough to register an individual entrepreneur, codes for individual entrepreneurs for 2013 can be found.

Other expenses

Staff

It’s good if you know how to sew and repair clothes yourself. Then you can quickly understand the tailor’s qualifications and ensure that he does not steal accessories and fabric from the customer. For a small workshop, one worker is enough if he can be trusted not only with clothing repairs, but also with clients’ money. The salary of a seamstress, depending on qualifications, is 25,000-65,000 rubles. If the employee will also take orders, you can add another 10,000-15,000.

Equipment

If you need to save money, you can find used equipment in large quantities They offer ruined ateliers and workshops on specialized websites. For normal operation, you will need a single-needle lockstitch sewing machine, which can work without reconfiguration on several types of fabric. A Japanese Juki or Jaguar will cost about 10,000-20,000 rubles, European and Chinese analogues are half that price. To stitch and stitch the edges you will need an overlock machine; they are produced by the same companies. Overlockers are a little cheaper. For the winter season, it is worth purchasing a sewing machine for heavy materials or a furrier's machine.