Many people who want to start a business find it difficult to choose the field in which they want to work. Often the most profitable format is work in the service sector. Yes, that's it more popular use various establishments that provide opportunities for personal care. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.
One of the common services is manicure. It's interesting that in lately Not only girls, but also men take care of their hands. Accordingly, the circle of potential clients is expanding.
Market and competitor analysis
The high popularity of hand and nail care services has led to high competition in this business area. Among the establishments that provide manicure services are:
- Beauty salons benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
- Hairdressing salons that additionally provide simple services– manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not too high quality work and failure to comply with sterile conditions (often).
- Express format salons are establishments that are distinguished by their ability to provide several services at the same time (for example, hair styling in combination with makeup and manicure). The main advantage is short service time, and among the disadvantages we can highlight high price and a high likelihood of savings on customers (which will lead to relatively low loyalty).
- Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of clients. The main advantage is the focus on a limited number of services (and narrow specialization is an important condition for quality).
In addition, among potential competitors one can single out craftsmen who provide services at home (either in their apartment or on-site to clients).
In order to overcome such a highly competitive environment, one should rely on several principles of discovery similar business:
- Focus on high quality services.
- Work only with official suppliers professional cosmetics.
- Organizing promotions for regular customers.
- Providing a wide range of nail services with fast turnaround.
- Maintaining cleanliness of work areas.
- Stylish design of the room (in fact, it is a kind of “face” of the studio).
- Location in crowded places, etc.
You can watch an interesting interview with the owner of a similar business in the following video:
Business location options
Exists large number Places where you can start doing this activity:
- No additional permits are required for the premises, therefore, the first option is to organize a manicure at home. To do this, you need to purchase tools and start working: accordingly, investments and payback periods will be relatively small. However, the level of trust in such masters is often not high enough: it is necessary to have great experience work as a specialist in nail service and a loyal customer base.
- The second popular accommodation option is salon in a shopping center in express format. Often there is no separate room allocated for it: the craftsmen work right in the aisles. This requires a small area and the number of potential customers is very high. However, a limited number of workstations can be accommodated here. In addition, many visitors to nail salons prefer comfort and convenience when performing the procedure, which this accommodation option does not provide.
- Finally, you can open a full-fledged studio in a shopping center, business center or residential building on the ground floor. Rental prices will vary key clients(accordingly, prices for services), etc. To successfully organize such a business, you will need an area of 30-60 square meters.
Organizational plan
You will need:
- Register a company and prepare everything necessary documents- 3-4 weeks.
- Finding a suitable premises takes about 1 month.
- Make repairs – 3-4 weeks.
- Purchase equipment - 1-2 weeks.
- Find and hire specialists – from 2 to 6 weeks.
- Purchase small consumables(varnishes, creams, wipes, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.
Financial plan
In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to consider that rent often needs to be paid several months in advance.
In addition, a novice entrepreneur in this field expects the following expenses:
- The cost of completing documentation (or, as well as preparing documents for the SES) is about 5-10 thousand rubles. You don't need to obtain any permits.
- The cost of repairing and decorating the premises is from 100 to 200 thousand rubles.
- Purchase necessary equipment– about 300-400 thousand rubles for a small salon (if several workplaces are organized).
- Staff salaries are most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The administrator's salary is 25-30 thousand rubles.
- Promotion costs are about 5-10 thousand per month.
Thus, it will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere in 9-12 months after opening.
Marketing plan
It is important to understand that acquaintances can become your first clients. At the same time, be sure to photograph successful works and fill the site and groups with them. social networks. This will allow the word of mouth effect to work: the number of clients in the first months will grow exponentially.
In addition, various promotions for clients. This is necessary so that they move from one-time to permanent. So, on your first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other, it will allow you not to reduce revenue in the first few months of work (until you reach payback).
It is interesting to give everything related to the salon, a certain corporate style. For example, the design of business cards can overlap with interior design, and craftsmen can dress according to a certain dress code, provided that they wear an apron or badge with the studio logo.
You should take care of clients who will have to wait for their service (among them there will be both those who arrived earlier and those for whom the service will be provided a little later than planned).
The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that arises from having to wait.
Finally enough effective method promotion is handing out leaflets(interesting that this area- one of the few where it really works). Leaflets should be placed primarily in businesses and shopping centers, not residential buildings.
When organizing a home-based business, you should rely only on satisfied clients and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.
Risk analysis
Any type of business involves certain risks. Among the common ones are:
- Risks associated with the slow expansion of the customer base. The main way to overcome this is to provide quality services in combination with advertising. In addition, diversification of services will also help attract more visitors.
- Shutdown hot water for the summer (it is necessary to organize the work of the craftsmen). Can be overcome by purchasing a boiler.
- Risks associated with high competition. They need to be taken into account at the organization stage and reduced through a competent choice of location, as well as the price range.
At the same time this business protected from seasonality of demand, and also has a low probability of decreasing interest in this type of service, since a very small number of people can get the perfect manicure or provide proper care to their hands in a short period of time.
Thus, opening a nail salon in any of the formats is promising and profitable idea. No less important advantage lies in the relative simplicity of organization and short payback period. Accordingly, the main disadvantage is the large number of competitors: this can be overcome by providing unique quality services at affordable prices target audience prices.
In our time, and in any other time, despite the crisis and various vicissitudes, women and girls always strive to look wonderful. This is why businesses built in the beauty industry are always in demand. Therefore, think about how to open manicure salon it is possible even in our difficult times.
Of course, the majority of entrepreneurs involved in this area of business are female. But if you are a man, then this is not a reason to give up the idea of opening a nail salon. Now many representatives of the stronger half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they are less likely to resort to the services of manicurists and pedicurists, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.
Business plan
In order to determine upcoming expenses and calculate the profitability of the business, you need to draw up a business plan for a manicure salon with calculations. First, let's determine the initial investment and monthly expenses for a salon or office for 4 masters.
- Registration of a form of ownership 800 rub.
- Equipment and furniture for the salon - about 270 thousand rubles.
- Room design from 50 thousand rubles.
- Rent of premises from 30 thousand rubles. per month.
- Consumables about 35 thousand rubles. per month.
- Internet and television 3 thousand rubles. per month.
- Utilities 11 thousand rubles. per month.
- Treats for clients 1.5–2 thousand rubles. per month.
- Staff salaries from 50 thousand rubles. per month.
- Advertising 5 - 10 thousand rubles. per month.
- Unforeseen expenses 10 thousand rubles. per month.
- Taxes.
As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to renting premises. If you decide to buy a premises, then the amount, accordingly, should be higher. Monthly expenses will be at least 138 thousand rubles. Taxes must be added to this amount.
With successful placement and good advertising, the turnover of a salon consisting of four manicurists and pedicurists will be at least 350 thousand rubles per month. Accordingly, our salon will pay for itself and begin to generate net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon’s work - the first 2-3 months, attendance will be lower than expected. But when many clients find out about the existence of the salon, then you can count on a good flow of people. For us, this means that we should not expect payback earlier than in six months.
Paperwork
Before you open a nail salon from scratch, you need to get all the paperwork done. First, we draw up title documents and register with the federal tax service. It is easier and faster to choose a form of ownership in the form of an individual entrepreneur. To do this, you need to indicate the following code of the all-Russian classification of management economic activity— 93.02 — provision of services by hairdressing salons and beauty salons.
In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.
Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.
Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then for your attention we offer a list of recommendations and tips from experienced businessmen this sphere.
Before you run to register your activities with the tax office, sketch out a business plan for a manicure salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.
After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure will not require large investments and waste of time. In addition, taxes on entrepreneurial activity will be lower than in LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.
After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.
Search for premises
The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, for each workplace six to seven square meters should be allocated, there should be access to a water supply, and all personnel should have sanitary records.
For an average salon with four to five workplaces, an area of sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.
You need to locate your future nail salon in passable place: shopping and business centers, first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.
Nail salon equipment
The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave on his own, but will also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.
To offer everything possible services for manicure you need to purchase:
- quartz sterilizer and thin manicure lamp for standard manicure;
- Fraser for manicure and pedicure;
- paraffin melter for hands;
- professional ultraviolet lamp for nail extension.
In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.
Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.
For furniture you will need: specialized tables for manicures, comfortable chairs for pedicures, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.
Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.
It is very important to pay attention to the chairs of the masters in which they conduct most of of its time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.
Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.
Staff
Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.
Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.
Salon advertising
For successful work nail salon and the fight against competitors at the first stage it is important to highlight advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, and distribute them to mailboxes. Run promotions on social networks and give away a free manicure to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on the holidays email, give gifts.
Prices for services
Don’t be afraid to initially set average prices for the services of your salon’s specialists, too low price will scare away reputable clients. Here are approximate prices for manicure and pedicure services:
- Hygienic manicure – 350 rubles;
- Hardware manicure – 400 rubles;
- Children's manicure – 250 rubles;
- Paraffin therapy – 300 rubles;
- Gel manicure (extension) – 800 rubles;
- Manicure correction – 500 rubles;
- Gel manicure removal – 400 rubles;
- Nail modeling – 1200 rubles;
- Coating with medicinal varnish – 100 rubles;
- “French” manicure – 250 rubles;
- Nail polishing – 100 rubles;
- Classic pedicure – 900 rubles;
- Hardware pedicure – 1100 rubles;
- Treatment of fingers and feet – 700 rubles;
- Foot bath – 150 rubles;
- Foot scrub – 100 rubles.
Expenses and income
Table 1.1
One-time expenses.
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Registration of individual entrepreneur | 800 |
| 2 | Quartz sterilizer, 4 pcs. | 7 200 |
| 3 | Manicure table set, 4 pcs. | 60 000 |
| 4 | Paraffin burner, 4 pcs. | 10 000 |
| 5 | Ultraviolet lamp, 4 pcs. | 12 000 |
| 6 | Fraser, 4 pcs. | 30 000 |
| 7 | Aprons and gloves for craftsmen, 4 sets | 10 000 |
| 8 | Reception desk | 20 000 |
| 9 | Craftsmen's chairs, 4 pcs. | 16 000 |
| 10 | Chairs for clients | 16 000 |
| 11 | Pedicure chairs, 2 pcs. | 50 000 |
| 12 | Sofa for those waiting | 12 000 |
| 13 | TV | 18 000 |
| 14 | coffee table | 3 000 |
| 15 | Hangers | 2 000 |
| 16 | Phone number for administrator | 2 000 |
| 17 | Filing cabinet | 3 000 |
| 18 | Safe | 2 500 |
| Total | 274 500 |
Table 1.2
Monthly expenses
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Renting premises | 50 000 |
| 2 | Consumables (varnishes, napkins, bases, etc.) | 40 000 |
| 3 | Employee salaries | 140 000 |
| 4 | Taxes (USN, 15%) | 40 000 |
| 5 | Advertising | 10 000 |
| 6 | Internet, TV | 3 000 |
| 7 | Stationery | 2 000 |
| 8 | Water, tea, sweets for clients | 2 000 |
| Total | 287 000 |
With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.
The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on running a successful business.
Approximate data:
- Monthly income – 246,000 rubles.
- Initial costs – 318,400 rubles.
- Net profit – 43,860 rubles.
- Payback – from 8 months.
In this article we will try to compile detailed business plan nail salon with calculations.
Market analysis
Today, in the market associated with the beauty industry, nail salons are increasingly opening. Their number has increased over the past few years. They used to be part of beauty salons, but the trend has changed. Demand has increased due to the fashion for such procedures as nail extensions using tips, gel extensions, shell polish, and classic manicure. About 20% of women use the services of nail salons regularly, while men turned out to be less - only 5%.
Many private entrepreneurs are interested in opening such a business. This is due to high demand. Most often, the main advantage over competitors is not only the professionalism of specialists, but also the use of modern techniques in their work.
By the way, according to experts, more than 50% of all beauty salon services are manicures in its various forms.
Based on the results of surveys of the owners of such salons, it turned out that most often girls aged 19-38 years use the services of nail salons. The age range is quite wide.
Adult women use proven techniques, young ladies prefer something new, bright, catchy.
Today, the average Russian woman wants to look beautiful and well-groomed. As you know, it is very important for a woman what condition her nails are in. At all times, their health and strength were signs that a lady really cared about her appearance. In addition, fashion and the opinions of others have a huge influence on the fairer sex. Therefore, the demand for services can change very quickly and like an avalanche.
Women primarily evaluate the quality of procedures and their safety.
As the experts themselves note, the market for manicure services may continue to expand for quite some time, because it is no more than half full.
The highest level of competition is observed in the segment of premium manicure services; the situation is somewhat easier in the mid-price part of the market. It is this niche that is considered the most promising and free in terms of competition and barriers encountered at the entrance to the market.
In Moscow alone, income from manicure services amounts to about 1.3 billion rubles annually.
There are no serious players today this market. However, competition and the number of manicure service providers is growing very quickly. Now is the most favorable time to enter the market, when it is not yet fully formed.
SWOT analysis
Factors influencing the activities of an organization are divided into internal and external.
Internal:
Strengths:
- Offer of current services.
- Good location.
- Competitive price.
- Availability of a developed marketing and advertising policy.
- Use of quality raw materials.
- Qualified specialists.
- Providing quality services.
Weaknesses:
- Lack of work in this area.
- Dependence on the landlord.
- Narrow range of services (at first).
- Lack of related services.
- Lack of client base.
External factors:
Possibilities:
- Growing demand for the service.
- Opportunity to take your place in the market.
- Attracting highly qualified specialists.
- Using subsidies from the state for the development of small businesses.
- Wholesale purchase of quality raw materials.
- Rapid market penetration by new competitors.
- Some clients leave for other salons.
- Increase in utility and rental payments.
- Increased cost of raw materials.
- Reduced consumer opportunities.
Opportunity Assessment
Nail salon services are not in seasonal demand. The only thing you need to remember is that during the holiday season the number of clients becomes larger than usual, because women want to look beautiful. Work will be carried out according to the following schedule:
Total: 77 working hours per week. For service you will need four manicurists and 2 administrators. With a schedule of a day every other day or two every two.
After developing a base of regular customers, it is possible to hire additional staff if the area of the premises allows.
Solving organizational and legal issues:
- Initially, it is necessary to decide on the organizational and legal form of the enterprise. This could be an individual entrepreneur, LLC. From a legal and accounting point of view, the most profitable solution there will be a choice of individual entrepreneurs. Here . To register, you must pay a state fee of 800 rubles and submit an application indicating the type of economic activity. The OKVED code will be 93.02 – Provision of services by hairdressing and beauty salons. The list of services provided includes manicure.
- The organization must be registered with the tax authorities. It's best to choose. In this case, the tax base can be income (6%) or the difference between income and expenses (6-15% depending on the region).
- If you accept card payments from your clients, you will need to open a current account. To do this, read the article about.
- It is necessary to conclude a rental agreement for the premises. It is worth considering that minimum area for each master - 6 m2.
- Rospotrebnadzor is necessary in a certain area.
- It is imperative to develop a plan-program for industrial control over the sanitary condition of the premises.
- All employees must have medical records.
- You can contact government organizations to receive subsidies. This will be especially true for those who do not have sufficient start-up capital.
Some more information . Before renovating premises, remodeling them, or installing furniture, you must be familiar with two very important documents that directly relate to the provision of manicure services:
- GOST R 51142-98 “Household services Hairdressing salon services General technical conditions”.
- SanPiN 2.1.2.2631-10“Sanitary and epidemiological requirements for the location, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services.”
Knowing all the nuances, it will be much easier to pass Rospotrebnadzor inspections. It will also be possible to avoid fines for violations.
Rented premises:
It will be commercial real estate. The salon will have 2 masters working simultaneously in one office. There will also be a space for an administrator to take calls and work with clients. Additionally, a bathroom will be equipped for visitors and workers. The total area will be 40 m2.
Description of service
The nail salon will provide the following services:
- Classic manicure.
- Hardware manicure.
- Shell varnish coating.
- Gel extensions.
- Nail correction.
- Extension using tips.
- Therapeutic nail removal.
Any of these procedures lasts from 30 minutes to 1.5 hours. In some cases it may take longer. It all depends on the experience of the master and the speed of his work.
Standard registration is carried out by telephone. An operator answers the calls. Rescheduling is possible 12 hours before the scheduled time.
After the project pays off, it is planned to actively invest money in business development. To begin with, this will include adding several related procedures, such as tinting eyelashes and eyebrows. Later it is planned to expand the premises or open a new point. Pedicure services will be offered.
It is very important that the work is performed by an experienced and high-quality craftsman. This will provide the necessary customer base.
After opening additional points, working masters train newcomers, give them internships, and conduct courses.
Marketing plan
It is very important to conduct geomarketing research before starting work, which will help you choose the most profitable place for work. Carrying out such an analysis requires high costs and time. As a rule, entrepreneurs turn to specialized companies for help.
After choosing a place with high traffic potential buyers It is necessary to place a salon sign. It should be bright, catchy, interesting, unusual.
- Leaflets. It is best to distribute them near the salon, in neighboring buildings, or put them in boxes in residential buildings.
- Business cards. They need to be distributed to customers who have already arrived or right on the street.
- Adding information to bulletin boards, online catalogs of salons, maintaining your own group on social networks, contextual advertising– a full range of advertising on the Internet.
- Carrying out promotions, holiday discounts.
- Discount cards for regular visitors.
- "Word of mouth." This type of advertising is free and works on its own. To achieve the greatest effect, you need to provide the client with only high-quality services.
It is better to set the price a little lower than average at the very beginning. This will attract more buyers. As the number of clients increases, the cost can be increased. It is very important not to do this abruptly.
Planned revenue:
| Name | Price per procedure | Quantity per month | Total service income |
| Classic manicure | 350 rub. | 60 | 21,000 rub. |
| Hardware manicure | 450 rub. | 70 | RUB 31,500 |
| Shell varnish coating | 700 rub. | 90 | 63,000 rub. |
| Gel extensions | 1000 rub. | 50 | 50,000 rub. |
| Nail correction | 750 rub. | 70 | RUB 52,500 |
| Extension using tips | 800 rub. | 30 | 24,000 rub. |
| Therapeutic nail removal | 400 rub. | 10 | 4,000 rub. |
| Total | — | — | 246,000 rub. |
The total number of working hours per month is 341. Provided that two craftsmen always work together, the total hourly output per month will be 682 hours.
Therefore, the monthly income will be equal to 246,000 rubles.
Production plan
It is best to immediately find a suitable premises with major repairs so that investments are minimal. After all, the square meters will not be owned, which means investing a lot in them cash not worth it.
The cost of repairs will include the equipment of the bathroom, sinks, appearance in a pleasant way. Most likely, you will have to install additional sockets. It will cost 100,000 rubles.
For the work of the masters, you will have to buy special manicure tables, lamps, baths, shelves, chairs for clients and specialists. The administrator will also need a chair and desk. Total cost will be 90,000 rubles.
You will also need a phone and a laptop for working on the Internet, maintaining a database and client records. You can also install a stereo or TV for a fun-filled pastime for your clients. All this will cost 45,000 rubles.
To start work you will have to purchase raw materials. This will include: varnishes, gels, wipes, creams and much more. The total cost will be 30,000 rubles.
The salon will operate:
- 4 masters. 2 per shift. Work every other day, every other day, or every other day. Piece wages – 40% of income (including insurance premiums and taxes). When hiring, you need to pay attention to experience and qualifications. Payment terms may be revised if the master has his own client base.
- 2 administrators. Work in two days. The salary is fixed - 18,000 rubles, taking into account insurance contributions and taxes. With sales growth, an increase is possible wages based on the results of the work.
Craftsmen clean their workplace themselves. Administrators carry out wet cleaning as needed and as free time is available.
Organizational plan
| 1 month | 2 month | |
| Individual entrepreneur registration | 800 rub. | |
| Conclusion of a lease agreement | + | |
| Geomarketing and marketing research | + | + |
| Advertising | 30,000 rub. | 10,000 rub. |
| Repair | 100,000 rub. | |
| Purchase of equipment and furniture | 90,000 rub. | |
| Purchase of equipment | 45,000 rub. | |
| Purchase of raw materials stocks | 30,000 rub. | |
| Buying a cash register | 10,000 rub. | |
| Connecting a phone, Internet | 1600 rub. | |
| Careful search and selection of personnel | + | + |
| Starting work | + | |
| Total | RUB 318,400 | |
Financial plan
- Monthly income is 246,000 rubles.
- Initial costs amounted to 318,400 rubles.
Let's calculate monthly costs:
Profit before tax will be: 246,000 – 194,400 = 51,600 rubles.
When calculating tax, we choose the formula (income-expenses) * 0.15 = 7,740 rubles.
Net profit will be equal to 43,860 rubles.
The payback period will be equal to 322,400/43,860 = 7.37. Therefore, after approximately 8 months, the business will be able to break even and generate real profits.
These are average calculations. When changing the amount of working time, the number of workers, orders, etc. the numbers may change significantly.
Risks
It is worth highlighting external and internal risks.
External risks include changes in legislation, a possible crisis, and increased competition. All of them ultimately have a negative impact on the profit level and prospects of the organization. If there are serious problems, the enterprise may simply become unprofitable. To avoid possible losses, it is necessary to use risk insurance and increase the quality of services provided.
The onset of internal risks can also have a rather serious impact on the level of income received and net profit. Such risks include: inexperience of personnel, their incompetence, unwillingness to work, dismissal of an employee. It is worth working with your masters, administrators, sending them to advanced training, creating favorable conditions. You should not chase profit, you need to involve the workers themselves in the process, interest them in the development of the nail salon.
To more accurately identify risks and carry out expert assessment It is worth contacting the appropriate organization that will help develop a company policy that will help avoid possible troubles.
- After the initial costs have been paid off, you should not actively withdraw money from the business. It is better to invest them in the development of your own brainchild.
- There is no need to open many jobs. The most effective would be to distribute several salons throughout the city. So the coverage and efficiency will be greater. In one salon, 2-3 simultaneously working employees are enough.
- Provide additional services for customers - free coffee, watching movies or something else. You need to make sure that the consumer is as comfortable as possible in your salon.
- Get your employees interested in development. To do this, you can set bonuses for fulfilling the plan or increasing interest. During the holidays, it’s worth pleasing them with at least small gifts. Offer to partially or fully pay for advanced training courses.
- Organize coaching within the organization. Let experienced masters teach new ones, receiving part of their earnings, for example. Continuity of generations will be very important both for collective unity and for the performance of all employees.
For the most part, a lot depends on the entrepreneur’s ability to build relationships with his subordinates and competently manage labor resources.
Useful video on opening a nail salon
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
But manicures, pardon our French, have one drawback: a limited shelf life. This makes girls pick up the phone again, call their favorite manicurist and run to her, headlong.
That is why, as enterprising people, a logical question immediately comes to mind: how to open a nail salon and how much will it cost? We answer: to open a small manicure salon, 500 thousand - 1 million rubles may well be enough. If all goes well and you are lucky with your staff, these costs will pay off in about a year.
In general, there are quite a lot of companies in the field, including network ones. There are also offers for franchises: for example, the franchise of Lena Lenina’s manicure studio is widely known. By opening a manicure studio under the wing of a famous company, you can start under famous brand and save yourself from the headaches associated with the need to select equipment. On the other hand, by opening your own manicure and pedicure salon, you can save a lot of money, do everything your own way, and then sell yourself beautifully without being bound by job descriptions.
Before we begin
And before we start, we need to decide what kind of manicure salon we are actually opening. There are only two main options: a manicure and pedicure room in your own premises in a “near home” format or an island nail-bar in a shopping center, on the route of the main traffic of shopaholics.
We should also talk about such a thing as manicure at home. This option is more suitable for professional manicurists (or manicurists, you never know), if they read our site at all. Having a certain base of your regular clients, you can receive them at your place or go to their home: this is the most convenient option for busy and rich ladies.
It's also worth thinking about additional services. Claw extensions are good. And for girls who have already conducted many experiments on themselves, done something wrong, and are now afraid to go to the doctor, you can offer nail treatment, all sorts of masks, baths and SPA.
Main risks: strong competition, the need to tinker with staff, financial crisis from the middle class.
“Step-by-step instructions on how to open a manicure salon”
Location
Where do you think your nail salon should open? If you carefully read the previous paragraph, then you already know the answer to this question. We recommend paying attention to relatively non-standard options - the first floors of business and office complexes, shopping centers, in general, the traditional walk-through habitats of our target audience. The main thing is not to poke your nose into basements: it’s better not to joke with sanitary standards.
As for the area of your manicure and pedicure room, then you need to dance based on the number of masters: each workplace should have approximately 8-10 square meters. m and several sockets. There are no special requirements for renovating the premises, but sometimes it’s worth thinking about sending your girls to clients’ homes.
Equipment
Opening a manicure and pedicure salon is, of course, easier than a beauty salon, however, if you are new to the field, you will have to learn a lot of new words. Manicure tables, cutters, lamps for nail extensions, hand baths, as well as numerous stands for polishes, manicure carts, barks, creams, oils, powders, nail files, napkins - this is not a complete list of what is useful to us in treatment rooms. In general, this, of course, is the topic of a separate article - and if your plans do not include an analysis of brands, terms and sizes of nail files, you can turn to specialists. The main thing is that after all this, don’t forget about the computer, TV and sofas at the reception.
Personnel
Personnel is our everything, especially when it comes to manicure. It is best to take relatively well-known masters with proven client base: It is known that many clients are ready to follow their favorite manicurist around salons throughout the area and turn on the word of mouth mode. True, this requires connections, and the manicurists themselves have no particular desire to get a job in an unknown salon, so there is only one way out: do not save on wages and a percentage of the cost of the procedures, that is, make an offer that they cannot refuse.
Documents and licenses
No matter what anyone thinks or says, manicure is household service. Therefore, whether you are opening an express manicure or a full-fledged manicure-pedicure office, you do not need to obtain a special license: it is enough to register, say, an individual entrepreneur, fill out a package of SES documentation and, if you are lucky enough to grab your premises, deal with the housing office and firefighters .
Marketing
The most best promotion for a nail salon that opened from scratch - this is good place with a big sign and good specialists with a decent reputation. Having caught two birds with one stone, you can breathe out calmly: word of mouth will make itself felt. You’ve already heard about the great loyalty of your clients, so add to this the fact that they are ready to quickly spread your fame and happily answer the question “oh, what a cool manicure, where do you go?” Thus, one old client will not only return every now and then, but will also bring 10 new ones.
However, no one is stopping you from adding fuel to the fire: here you will find discount cards for regular customers, “a second manicure as a gift,” and leaflets for office centers with business cards in glamorous cafes. You can negotiate with various clothing stores so that if you purchase over a certain amount, they will give you a certificate for a free visit to your salon. In general, if you did everything well, you will quickly become famous in the circle and there will be no end to clients even without unnecessary advertising.
Resume
Opening a beauty and pedicure salon is much easier than opening a beauty salon. At the same time, to start, you can spend up to a million or open a franchise business and not worry about branding and selecting equipment. To design a salon, it is better to choose an individual entrepreneur, thereby simplifying bookkeeping and mitigating the tax burden. But the success of your business will largely depend on the location and specialists who work for you - if you can attract good specialists, then there will be no end to clients, even without unnecessary advertising.
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