How to place an ad in VKontakte. How to place advertisements in VK groups with maximum efficiency? How to post an ad on VK

During its existence, the social network VKontakte has become a popular advertising platform. Over time, VK begins to lose ground to such large competitors as Instagram or Facebook. Despite this, users continue to actively use VK for promotion own business. Groups and public pages are convenient tools for this. Also appeared new method- targeted advertising. One of the very first, simple, convenient and cheap methods of promotion is advertising in VK groups at a certain price. Before using it, you need to study all the nuances and rules for creating and placing advertising.

Features of advertising in VK groups, how advertising works in groups

It is possible to demonstrate a product or service to a specific target audience. As you know, target audience is narrowed to a specific region, city, district, age group, floor, etc. Advertising will be shown with maximum efficiency and with minimal costs. If you work correctly with your target audience, your profits will only grow.

Every year the VK social network develops and improves. New convenient advertising tools are being created online, designed to minimize the efforts of advertisers. But research still shows that the good old method of communicating directly with group administrators is not only less expensive, but also highly effective. If you know how to negotiate directly, then you can save on advertising in VKontakte groups. As a rule, all administrators are willing to make contact.

How does advertising on VKontakte work?

The principle of advertising in groups of the social network VKontakte is very simple. You need to choose a community suitable for the topic of advertising. For example, women's themes, humor and entertainment, cinema, cooking, music, goods and services are in particular demand. In music pubs you can sell new unique gadgets, players, glowing headphones, power banks, etc. Advertise shoes, clothes, accessories, salon services in women's themes, seasonal goods and others.

For an ad to be popular, it should be posted in groups of relevant topics.

If you analyze this graph, it becomes clear: the main traffic comes from Russia - 68%, the female audience predominates - 84%.

It is important to select a group not only by the number of people, but also by certain selections. It should contain people according to at least some parameter: age, gender, location in accordance with the topic of the advertising post.

It is stupid to offer products for newborns in a public place where the age category is 16-20 years old.

If a business develops with reference to a certain city or region, you need to look for the appropriate location of the group.

After placing advertisements in ad groups, users see the ad. If it is of interest, then people follow the link to an external site. They go to the advertiser’s own group or page and already turn into potential buyers or consumers of the service. It is also important here to develop and promote your own online store or website, so that after the first visit, each unique user can become interested and stay with you.

How to place an advertisement in a VKontakte group

There are two main ways to place advertisements in a VKontakte group:

1. Write to the administration of the selected group and agree on placing an advertising post, determining the time and price.
2. Open the “Advertising” tab under the VKontakte menu, select “advertising posts in communities”, create an advertising post, send it for review, select a suitable platform from existing groups.

You can also use third-party services in the form of exchanges. Here are collected various VKontakte groups indicating statistics, coverage and prices for one advertising post. You can read about the features of advertising in VKontakte groups in the article “Advertising”.

How to place an advertisement in a VKontakte group for free

There are many different groups whose owners offer to post your ad on their site for free. But it’s not always possible to find them right away. First of all, you need to know that in every city there are groups that specialize in placing advertisements. They provide the service to users for free, but there are also those that offer paid methods placement, for example, in the group header, in the “products” section. The advantage of this placement is that you do not need to contact the administration.

You can place your own advertising posts in large groups with an open wall at your own risk. In some cases this will be effective. In others, the entry may simply be deleted, given a warning, or blocked for a certain time. If you are careful, then all punishments are not lethal. More information here “Advertising is free”.

What actions can be performed with an advertisement/post/post?

Basic actions:

• Publications on your own behalf can be edited - to do this, you need to click on the “…” icon in the upper right corner and select “edit” from the drop-down list, this is relevant on the first day of posting an ad. You can change not only the text, but also the content of the ad, add images, videos, graffiti, polls, audio recordings, etc.;
• share with friends, leave likes - you can repost from the group by clicking the corresponding icon under the post;
• add the inscription “this is an advertisement” under the publication to highlight and attract attention in the general news feed of the group.

Rules for advertising in the VKontakte group

The rules for advertising in the VKontakte group, as well as the prices for this service, are determined individually by the administration of each individual community. However, there are also separate rules social network VK, which should also be taken into account when creating and placing your own advertising. Among them:

• compliance of the advertising post with the rules for using the VKontakte website;
• proper design in accordance with the norms of the Russian language, without the use of profanity, offensive language, as well as images of very low quality;
• exclusion from advertising of products on the prohibited list, including various drugs, alcoholic products, goods and services for adults, military goods and weapons, various prohibited sites, etc.

The administration may refuse to publish an advertising post in its own group in connection with its general advertising policy, based on its own beliefs and views.

Pros and cons of advertising in VK groups

• economical method of promotion, including free opportunities;
• no restrictions on the choice of the topic of the advertised product; most often, group administrators put forward more loyal demands than moderators of the VK social network when targeting;
• high effectiveness of advertising – attracting the target audience, increasing the number of sales and profits.

• poor timing or choosing the wrong group, which will not bring results and will not justify the costs;
• the possibility of running into deception when contacting the administration in person;
• unstable traffic source.

Possible problems when working with advertising in groups:

• The group administration does not want to publish your advertisements for any reason or personal reluctance. You can try to correct the advertising post, change all the required parameters, or find another group;
• The placement has no effect. You need to check the audience of the group, if it is mostly fake, then look for another community. Try to change the time and day of the advertising post, analyze the coverage and attendance of the group;
• Advertising is not published through your personal account. You need to check your account balance, try refreshing the page, write to VK technical support.

List of open VKontakte groups for advertising

If you are interested in lists of open VK groups in which you can place advertisements, then we present ours. If found good list open groups, you can get benefits.

MOSCOW. MOSCOW REGION:

⚡ Moscow https://vk.com/club45083176

⚡ Khimki https://vk.com/club49470724

⚡ Balashikha https://vk.com/club132537906

⚡ Podolsk https://vk.com/club132543272

⚡ Korolev https://vk.com/club104630474

⚡ Lytkarino https://vk.com/club154652400

⚡ Dmitrov https://vk.com/club154647134

⚡ Zelenograd https://vk.com/club156802661

⚡ Odintsovo https://vk.com/club156802766

⚡ Pushkino https://vk.com/club156803137

⚡ Sergiev Posad https://vk.com/club156803293

⚡ Noginsk https://vk.com/club156955076

⚡ Pavlovsky Posad https://vk.com/club156955163

⚡ Lobnya https://vk.com/club156955308

⚡ Egoryevsk https://vk.com/club156955348

⚡ Lukhovitsy https://vk.com/club156955435

⚡ Dubna https://vk.com/club156955507

⚡ Mytishchi https://vk.com/club156955583

⚡ Lyubertsy https://vk.com/club156955650

⚡ Krasnogorsk https://vk.com/club158149638

⚡ Serpukhov https://vk.com/club158150466

⚡ Shatura https://vk.com/club158332163

⚡ Klin https://vk.com/club158332219

⚡ Ivanteevka https://vk.com/club158332261

⚡ Solnechnogorsk https://vk.com/club158332308

conclusions

If your business is at the initial stage of development on the VK social network, you can resort to As a rule, you can find many free communities for advertising. And in paid groups you can invest much less in advertising and still get a good return in the form of increasing your target audience, increasing sales and increasing profits. To do this, you need to correctly select communities, study statistics on them and do not hesitate to offer administrators your prices.

Dmitry Kovalev

The article will be useful to those who want to promote goods, services or communities using VKontakte public pages, but do not know where to start. After reading, you will learn how to select groups with your target audience and create posts that help achieve maximum conversion.

Audience identification

Before looking for communities, find out who your potential buyer is and create a portrait of him.

Identify needs. Find out what need your product or service satisfies. It should be one thing that unites target audience. Surveys and forums will help you figure out what customers want.

Find out about interests. Find out about the interests of your audience to decide on the topic of the group.

The Cerebro Target audience search tool is suitable for this task. It allows you to analyze the interests of potential clients of the selected community.

In the “User Analysis” section, insert a link to the group in which you assume your target audience belongs.

“Cerebro” will well complement another tool located in the Facebook advertising account − Audience_insights. It shows the marital status, position, and top favorite sites of your audience members. And if you are studying the market in the USA, then in addition to the above, you will also have access to the salary level.

Determine gender and age. First, these parameters will help you choose groups with the right audience. Secondly, make the message in your post more personal. The service from Mail.Ru will help you find them out.

Selection of communities

After compiling an avatar of audience representatives, collect as large a list of pages as possible to which potential clients can subscribe. For this:

1. Use the Community Search on VKontakte.

1. Find groups through " Market platform" V personal account.

1. Use third-party tools to work with VK groups, such as “Publer”. To start the selection, go to the “Publics/Profiles” section, subsection - “VKontakte Publics”.

Community Analysis

When you have a decent list of groups on the same topic, check each of them according to five criteria.

Availability of target audience

To find out whether your potential clients are members of a community, check the gender, age and geography of its members. This data can be viewed in the “Statistics” tab.

Check the presence of an audience in the group by gender, age and geo

Participants' activity

If there are people of the right age and gender in the group, we check it for involvement. This indicator is abbreviated ER (engagement rate) and is calculated using the ratio of actions to coverage.

To understand whether ER is normal in a group, compare it with the indicators of leading communities in this topic.

Bots

You can find out the percentage of bots through the VKontakte application: “ Searching for “dead” members and subscribers" To do this, go to the application, paste the link to the community and click “Scan”.

The presence of bots is also shown by Pubbler.

Typically, groups have 10–20% bots. Anything more is a scam

Another way to check a community for “dead souls” is to look at the outflow of subscribers. To do this, look at the number of unsubscribes in the page statistics. A high jump in the graph of unsubscribers is a clear sign of a large number of bots.

Coverage

Reach indicates the number of views of a post in a news feed or on a community wall. Only unique users are taken into account when calculating this metric. Moreover, VKontakte does not count fast scrolling of an entry in the feed. A person must pay attention to the text or image. You can also see this indicator in the group statistics.

The normal reach rate is 10–20% of the total number of subscribers. If a million people subscribe to the group, the reach should be 100,000 - 200,000.

Advertising entries

If competitors placed only 1-3 times, most likely their advertising did not bring results. It is worth checking her for professional suitability (read about this in the “Writing a post” block).

If competitors’ advertising posts are published regularly, most likely the group has the audience you need. And to get a part of it, distance yourself from competitors with the help of creatives and unique selling propositions.

Accommodation

Via administrator

To place directly:

1. Find the administrator's contacts on the page. If they are not there, write your proposal in a message or in a sentence on the wall.

1. Agree on the price, time and conditions of accommodation. By purchasing a package of accommodations at once, you can negotiate a discount. But buy more than one at once advertising space should only be done in already verified communities.
2. Choose the posting time based on subscriber activity. If the seats are only available for a period of low activity, ask the administrator to reduce the price a little. You can view the activity in Pubbler in the “Detailed Statistics” tab.

1. Submit your post for approval. Please note that edits may need to be made. Therefore, it is better to send the recording in advance so as not to redo it five minutes before publication.

Through the VK exchange

Publishing through the VK advertising exchange is 10-15% more expensive. Suitable for those who do not use third-party tools to search for communities, since the service itself offers accommodation options. And also for those who do not connect third-party metrics to analyze the effectiveness of advertising, because in your personal account you can see detailed statistics after the campaign.

To post through the exchange:

1. Create an ad and submit it for moderation.

When is the post will be tested, it will appear in the “Active” tab - you can place it. If it doesn’t work – “Rejected”. In this case, the moderators will definitely indicate the reason, after correcting which the ad can be sent back for moderation.

1. Using the specified parameters, find groups for placement. You can search for them based on topic, budget, coverage, number of participants, etc. However, you won’t be able to find a specific community by name - the service itself will offer options.

1. Submit a request for accommodation. Your ad will be automatically placed within the time range you specify.

Composing a post

After you have agreed on publication, prepare an advertising post.

1. In your ad, take into account the audience’s needs and tell them how your product will solve their problem.

1. Analyze competitors' advertising, if any. Then come up with special offer and post design so that your creatives stand out from the general background.

1. Study the content of the public in which you plan to post. Finding out which ones are the most popular will help you better understand your followers' interests. This will help make a more interesting and less promotional post.

1. Fill the text with emoticons to make it more noticeable and focus attention on the main thing. Just don’t overdo it, the post should look natural, and the emoticons should be meaningful.

1. Shorten long links in the text using vk.cc or Google URL Shortener. This way the recording will take up less space, look neater and, most importantly, inspire more confidence.

1. The image should be catchy so that your post is noticed in the feed, but at the same time relevant to the offer.

1. Write a catchy title. To do this, bring the main benefit to it. If it does not interest the target audience, then no one will read your text, even the most useful and selling one.

Working with comments

Negative. After publishing a post, people will leave comments under it, and not always positive ones. Therefore, try to work off all the negativity.

Informational. People can also ask questions: “how to order”, “how much does it cost”, “what is the advantage of the product”, etc. They also need to be answered in a timely manner.

By outsiders. Any off-topic comments can be asked to be deleted by the administrator.

Evaluation of results

To make it convenient to keep statistics and analyze the results, create a table in Google Sheets or Excel with the following fields:

• name and link to the community,
• advertising post,
• cost of accommodation,
• date and time of posting,
• administrator contacts,
• number of transitions,
• number of applications,
• ER groups,
• profit.

For data on transitions and applications, see Yandex.Metrica. And to distinguish your advertising posts and the communities in which you are posted, add UTM tags to your links. Dmitry Dementy discussed this topic in more detail in the article: “”.

If you were placed through the VK exchange, in the advertiser’s personal account after the advertising campaign you will be able to see:

• the total number of users who viewed the advertisement and their distribution by gender and age;
• the number of unique users who followed at least one link in the post;
• number of users who shared, commented or liked the post;
• the number of subscribed users, if the community was advertised;
• number of applications per group.

To open detailed statistics, click on the corresponding icon in the section of the corresponding advertising campaign.

If you sent a request directly, but there is no way to connect the metric, ask the administrator for post statistics before deleting it. She shows:

• overall reach and subscriber reach;
• likes, reposts and comments;
• the number of users who have hidden a post from their news feed;
• number of complaints about the publication;
• the number of people who clicked on the link in the post.

Repeated placements

If your first few posts in the community are successful, continue posting. But keep in mind that the ad conversion rate will decrease over time. Most members will notice your ad after a few placements, so they will ignore it next time. To overcome banner blindness, update your post every few placements.

• Test the new header.
• Change emoticons.
• Change the structure of the text.
• Post with a different image.

Give your post a new look and users will start noticing your post again.

For example, I posted several times in the community with the following announcement:

The first placement brought ten leads, the second - eight, after the third there were only two applications, after the fourth - three.

I changed the photo, came up with a new title, added different emoticons, and the next day I posted in the same group.

Repeated postings with a new post brought eight, and the second time - seven applications. Despite the fact that the text of the ad remained the same, only its visual part and title changed.

Search for new communities

To increase your reach, you need to constantly look for new groups to post. In order to find similar communities, use a tool to find the intersection of audiences, for example, such as Cerebro Target. In it, you can follow a link to a public page in which you have already successfully advertised and find similar ones, which will contain some of the same subscribers. To do this, go to the “Search for audience” section, subsection “Groups with target audience” and paste the link to the desired page.

Groups can be filtered by the parameters you need and download links to them as a text document or in Excel.

To find audience overlaps, you can use and free analogues, for example, the application "

Today, to place an advertisement, it is not at all necessary to contact printed edition and pay money for publication, because it’s enough just to use social network. In this article, you will learn how to place an ad and make your ad as effective as possible.

What is "In Contact"?

The VKontakte social network was created 9 years ago to communicate and find old friends and acquaintances. Today the site is the largest portal on the RuNet, without which many simply cannot imagine their life. After all, on the resource you can not only correspond, but also listen to audio recordings, watch the latest movies, and even post advertisements and run your own business.

If you are interested in the question of how to place an advertisement on VKontakte, then you just need to go through the registration procedure. To do this you will need a number mobile phone and a strong password. After registration, the user must fill out his personal profile, indicating his date of birth, hobbies, place and time of study. In addition, you should upload several personal photos so that other users have a complete picture of you.

Methods of advertising on VKontakte

There are several ways to post ads on a well-known social network:

1. Make a post on your personal VKontakte page. However, this method will only be effective if you have a large list of friends who will see the posted ad in their news feed.
2. Create a group or community where you can advertise your services or the sale of something. In this case, you will also need a large number of people, whom you can invite absolutely free of charge.
3. Post your ad for free in an existing group. This method is suitable for thematic projects on a non-commercial basis. In order to post your message, just select the “Suggest news” link on the group wall.
4. Pay the organizer of a large and visited community to place an ad on the main page. This method is the most effective for advertising online stores or services of a company. However, only its administrator can answer the question of how much VKontakte advertising costs in a particular community.

Creating an ad

The ad text and its design play perhaps the most important role. After all, any potential client first of all perceives advertising visually and only after a few seconds begins to grasp the essence. This is why many people ask the question, “In contact”.

Use colorful and unusual images that directly reflect the content of the message. If finances allow, order an advertising banner from a professional designer who will create it in compliance with all marketing rules.

When selling any product, place as many detailed information and German Potential buyers should not have any unnecessary questions regarding the quality and condition of your product.

The ad text should also attract the attention of users and encourage them to buy or use your services. Offers about promotions, discounts or discount cards always attract more customers than uninformative and uninteresting text. Therefore, when answering the question of how to place an advertisement on VKontakte, it is important to understand that its effectiveness will depend on how you do it.

Searching for a page to place an advertisement

Publishing in groups is the most effective. That is why it is worth paying attention Special attention searching for a page for her before placing an advertisement on VKontakte. For example, if you offer services travel agency, then pay attention to communities for travelers. And selling youth clothing or paraphernalia will look natural in an entertainment or music group.

Choose communities with the highest number of subscribers. Groups with between 200 and 500 people will likely not be profitable. But communities with a population of millions will help get your business off the ground.

How much does VKontakte advertising cost?

It is quite difficult to give a definite answer to this question, since the cost of posting ads will depend on the organizers and administrators of the group.

On average, advertising in “Vkontakte” groups on the community’s main page varies from 500 to 3,000 rubles per day. Many communities provide the opportunity to post ads for up to a week, offering discounts for advertisers. Therefore, before “In Contact”, it is worth weighing the pros and cons of all placement methods.

Free advertising "VKontakte"

Placing free advertising will not affect your wallet, but it will require time and effort. Creating your own group is not difficult; it is much more difficult to gain a large number of subscribers who will actively use your services. To recruit people in communities, there are special paid services, which are advisable to use if you plan to develop your business on a social network.

Very rarely groups with big amount subscribers provide the opportunity free placement advertising. That is why you can advertise freely only in small communities where the chance of finding potential clients is low.

If you are one of those people who think that VKontakte advertising does not work, that you will waste a lot of money and get nothing, then this article is for you.
In this article you will learn: how to create a VKontakte advertisement, what settings and functions are available.

The VKontakte audience is 90 million people, of which more than 68 million are active users. From this we can understand that this social. the network provides an excellent opportunity to find the audience you need.

Types of advertising on VKontakte

Targeted advertising on VKontakte

Creating an advertisement on VKontakte

After that, click on the “Create ad” button. This is where the fun begins :)

Creation advertisement starts with choosing the format that suits you.
Let's look at what they are and what purposes they serve.

• Text-graphic block (TGB)

Located on the left under the main menu in the form of short blocks with images and text.

Advantages of TGB (Objectives):

• a lot of transitions
• low SRS
• placement - desktop only

TGB includes advertising of communities, external sites and applications or VK games.

Technical requirements for advertising formats:

TT for these formats are approximately the same: the ad title can contain from 3 to 33 characters, including punctuation marks and spaces. Description - from 3 to 70 characters. Image weight up to 5 MB, formats: JPG, PNG, BMP, TIF or GIF (without animation). The text in the image should occupy no more than 50% of the total area of ​​the photo.

2. Cross-device formats

Cross-device formats are formats that are displayed in the news feed on all platforms: desktop and mobile versions website, as well as in all official mobile applications In contact with.

• Advertising entry

Announcements are published in the news feed or on community walls.
An advertising post can be called a native format that fits into the user’s news feed and does not cause rejection.
Users see them along with the usual content they subscribe to and posts from friends.

Let's look at each of them separately.

You can add a name to each card, short description, an image, a button, a link, and two prices, for example, to show a discount.

This format is suitable for selling goods or services, for example, online stores.

Advantages of the Carousel format:

• Multitasking
  - Attracting users to the site to make a purchase or other targeted action;
  - Increasing brand awareness;
  - Attracting new subscribers to the community.
• Cross-device
  
• Comfortable
  Payment for the format is available for both transitions and impressions.

- one or more images, GIF animation or video.

Using a universal post, you can promote posts that allow you to reach 90% of RuNet users as in full version website and on mobile devices.

Advantages of the “Universal Record” format:

• Native
  Brand content automatically adapts to the advertising format.
• Spot
  All targeting settings are available, as well as retargeting.
• Honest
  You can connect third-party pixels to track statistics.
• Cross-device
  Advertising is displayed on all available user devices.
• Accurate
  The frequency of ad serving per person, not per device.

- a great tool for generating traffic. The button encourages you to take some action, for example, going to a website or community.

Peculiarities:

• visually noticeable;
• contains a call to action;
• intuitive for users;
• leads to a specific page specified by the advertiser;
• You can select the button text depending on the advertising objective.

is an application for collecting contacts of those who left you a request.

The application allows you to:

• create convenient application forms in the VKontakte interface;
• Auto-filling of user data works in the fields of the questionnaire, thereby increasing the level of conversion of completed data.

Questionnaires can be flexibly customized so that users share exactly the information you need.

Technical requirements for advertising recording formats:

• You can add from 3 to 10 cards containing information about products and services to the carousel.
• Entry text can contain no more than 220 characters, including punctuation marks and spaces. The text should not contain links, hashtags or mentions.
• The card title must contain from 3 to 25 characters.
• The image size in the carousel must be at least 400x400 px.
• Supported image formats are JPG, PNG or GIF (without animation).
• The text in the image should occupy no more than 50% of the total area of ​​the photo.

• Entry text can contain a maximum of 16,384 characters, including punctuation and spaces.
• You are allowed to use no more than 6 emoji in the text of the entry.

for image

• You can add up to 10 images to your entry in JPG, GIF, TIF or PNG format.
• The text on the image in the advertising post should occupy no more than 50% of the total area of ​​the photo.

for GIF animation

• The GIF animation must be attached as a document.
• The weight of a GIF animation file can be no more than 50 MB. Autoplay of GIF animation works for files weighing no more than 10–12 MB.
• Each side of the GIF image should be no more than 1000 px.
• The GIF image must contain more than 1 frame, the interval between frames from 0.01 to 1 second.

for video

• The maximum allowed video file size is 2 GB.
• Supported video formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
• The maximum video recording resolution is 1080p.
• Horizontal, square and vertical videos are supported.
• It is possible to embed videos from other video hosting sites (Youtube, Rutube, Vimeo, etc.).

• The text of the entry can contain no more than 220 characters, including punctuation marks and spaces, no more than two line breaks (the use of links, including hashtags, in the text is not allowed).
• You are allowed to use no more than 6 emoji in the text of the entry.
• The image in the snippet next to the button must be at least 537x240px.
• The text on the image in the snippet should occupy no more than 50% of the total area of ​​the photo.
• Supported image formats: JPG, PNG or GIF (no animation).
• The snippet text next to the button can contain no more than 80 characters, including punctuation marks and spaces.
• The label for the button can be selected from the list provided. The list of available captions depends on the ad's landing page.

Settings and targeting

After you have chosen the form you need, move on to the targeting settings.
Let me immediately note that the target audience and recommended price will change depending on your settings.

SO

Select the subject of the ad and age labeling, if necessary.
You can find out more about the rules for placing advertisements. 2. Geography

You can select a country, cities, regions, and also exclude those you don’t need.

In addition, there is a convenient function for placing points on the map. Using the “Place Type” setting, you can choose which users to show ads to - those who regularly visit, live, study, work or are in the specified location right now.

Great for businesses whose target audience should be located near the office.

3. Demographics

Gender, age, marital status - understandable.

But the “Birthday” function is well suited for a promotion in the style of “Happy Birthday! Only for you...".

Information about birthdays is updated daily, so you only need to set up your ad once and advertising campaign will remain relevant. This is especially convenient when you have a permanent discount for birthday people.

4. Interests

Interests are a very important section of your settings.

Here you select a group of users who are interested in a particular topic. VKontakte classifies users into audience segments based on their activity on social media. network and on external sites.

5. Education and work

This section does not work entirely correctly, since many users do not indicate their place of study or work in their profile.

It is better to target users by education only if you are interested in graduates of specific educational institutions or recently graduated from an educational institution.

Targeting by job title is best for equipment advertising, such as dentists. Of course, there will be few people, the information may not always be up to date, but sometimes it’s at least something.

6. Additional parameters, or retargeting

Retargeting is simple and effective method increase the number of customers and repeat orders.
You can show ads to users who have already shown their interest in your brand - they visited your website, added something to their cart, made a purchase, or simply saw your ad.

You can also exclude audiences, such as users who opened a form and submitted a request, so that you don't show your ad to them again.

To select a retargeting audience in the settings, we first need to create it, or, more precisely, install a pixel on your website.

Setting up a retargeting pixel

First, you need to create a retargeting pixel. To do this, go to the “Retargeting” section on the left in the menu. Next, click “Pixels” and then “Create Pixel.”

A window will appear where you will need to write the name, allowed domain and select the theme of the site.


After this, a window will appear with the code that will need to be placed on the site, and an explanation of how to do it.

When you install the code on the site, you will need to check whether it works or not.
You can do this there in the pixel settings.

Now that you have a working pixel, you can create an audience.
To do this, click on the “Audiences” tab and the “Create Audience” button.

A window will appear where you can choose the most convenient option for creating an audience: using a pixel or from a file.

The “Load from file” option assumes that you have your own customer contact database. Creating such an audience will be a plus, since you will be able to exclude your customers from the ad audience so as not to spend your advertising budget on them.

Also in the “Retargeting” section there is a “Similar Audiences” or look-alike tab.
Here you can find VKontakte users whose behavior is similar to your clients.

You can use any initial retargeting audience with at least 1,000 users.
To create a LAL audience, click on the “Find Similar Audience” button.

Next, in the window that appears, select the desired audience from the list for which you will create a similar one.

The search can take anywhere from 30 minutes to several hours, so check back periodically to check the status.

Once you've finished creating your audiences, go back to creating your ad and select your audience from the list.

7. Audience saving settings

Here you can collect the audience that interacted with your ad. And also select the events on which she interacted: they watched the post, went to the community, hid the post from the news, and so on.
You can add multiple audiences.

8. Price and location settings

In this section, you can select the platforms where advertising will run, the payment method - per click (CPC) and per impression (CPM), as well as limiting impressions per user and advertising campaign.

Cost of targeted advertising

Targeted advertising on VKontakte works on the principle of an auction, which allows you to optimize costs. You decide how much you want to spend on advertising.
But let me immediately note that if you greatly underestimate the recommended price, the ad will be shown, but will reach a small share of the audience, or will not be shown at all.

CPM (cost per mille) is a payment model in which you pay per 1000 impressions of your ad.
CPC (cost per click) is a payment model in which you only pay when users click on your ad.

Auction VKontakte

1. The principle of formation of the transition cost

When paying for transitions (CPC):

• The bid is affected by the creative (CTR of the ad).

When paying using the CPC model, the cost of transitions is inversely proportional to the CTR of the ad: the lower the CTR, the higher the CPC.

The minimum transfer cost is 5 rubles. (technically the minimum rate) when paying using the CPC model.

2. The principle of cost formation per 1000 impressions

When paying per 1000 impressions (CPM):

• the bid is affected by the number of advertisers for a given target audience in the auction;
• the bid is NOT affected by the creative (CTR of the ad).

When paying using the CPM model, the cost of transition does not depend on the CTR of the ad.

The minimum transfer cost is 30 rubles.

• Advertising campaigns
  This section displays a list of advertising campaigns and advertisements within them. This is your main working interface, here you can perform any actions related to creating and managing advertising.

  You can see the remaining budget, how much was spent today and yesterday, as well as some statistics on advertising campaigns.

  Be sure to set limits!
  Otherwise, VK can “eat up” your budget for the month in a day.

Clicking on the campaign name will take you to the Ads section, and then clicking on the ad name will take you to the ad itself.

Here you can see all the information about the ad: what it looks like, how many clicks, complaints, etc. was.

• Budget
  Here you can view and top up your advertising account balance.

How to top up your VKontakte balance?

Go to the “Budget” section and click on the “Top up” button.

You will be asked to select a payment type.

If you decide to make a payment convenient for individuals. persons, then you then select a payment method, indicate the amount and make the payment. The minimum payment amount is 500 rubles.
If for legal persons - just enter your bank details.

Setting up and creating a VKontakte advertisement

With its help you can automatic mode negotiate with the administration of communities that suit you about placing your ads in them.
There are no more complicated processes of coordinating a post with the community administration; it is enough to indicate the budget and dates of the campaign - the system itself will offer the optimal list of groups with maximum coverage within the budget.

1. Create an advertising post and submit it for moderation.
2. Specify your budget and placement period.
3. Explore the list of communities selected by the platform.
4. Confirm placement.

Let's look at each step in more detail.

In a pop-up window, you will be asked to select the type of post - a post with text and attachments or a repost of another post - write the text, a short name, and also select an advertising campaign.

“A post with text and attachments” can be called a “regular post” on a community wall, while a “repost of another post” is more suitable for promoting your community or VK page.
Up to 10 attachments can be added to each new entry: photos, videos, audio recordings, etc. Only one attachment can be attached to a “repost”.

In the “Short name” field, you can write a name that will be used to identify the entry in your personal account and SMS alerts. No one but you will see it.

2. Specify your budget and placement period
Click on the “Post Entry” button and select the parameters you need to search for suitable communities.

3. Study the list of communities selected by the platform
Based on the above data, the market platform will offer you a list of those communities that meet the stated criteria.

If any of the communities are not suitable for you, you can exclude them by clicking on the appropriate button.

4. Confirm placement
After you have finished selecting communities, click on the “Post” button.
Your place will be booked automatically within the time range you specified.
Information about your applications will appear in the “Pending publication” section.

Application statuses

VKontakte advertising campaign statistics

Once your post is published, you can monitor its performance.
You can view detailed statistics for all posts or for a single post in a particular community.

You can find out the total reach of users who viewed the advertising post, the number of clicks on the link, the number of people joining the group if you are promoting it, and so on.

This data will help you analyze the impact of ads placed in different communities and adjust your advertising campaign to get the best results.

Conclusion

Thus, we can conclude that thanks to the simple interface and many settings options, finding the VK target audience you need is easy and simple. In addition, it does not require a large budget.

If you came here, then you are probably familiar with such a social network as VKontakte. There you can communicate for free with other people around the world, listen to music, watch various videos and do many more interesting and useful things, including advertising your projects. Today in this article we will try to figure out how to place an advertisement on VK without spending a penny on it, as well as how effective free advertising on VKontakte is.

How to post an ad on VKontakte for free

Let's imagine a situation: you have a generous offer to sell an item or even a large number of items, but you have no buyers in real life or on sites like Avito. Of course, there are much more buyers on VKontakte than on all other sites, but you don’t have the slightest idea where and how to place an ad on this social network. There are several ways to solve this problem, each of which we will consider in detail:

Advertise your product on the wall of your personal page

The advertising entry on the page must be pinned.

Let's say right away that this method is only suitable for those whose personal page has a fairly large list of people, at least 200. People should see you and your ad in their news feed. So that the ad does not get lost in large quantities information, it needs to be made as bright and noticeable as possible.

An unusual and colorful picture, clear photographs of things (if clothes are on the model’s body) against a contrasting background, an informative description of prices and necessary information about the product. If you are advertising services, do some kind of promotion. Discounts can be given for purchasing multiple items.

Create your own group dedicated to your product or service

This is a rather difficult method, since you will have to somehow attract people to the group. Most likely, for a good result you will have to, but we will tell you later how to advertise your community for free. The advantage of this method is that all attention will be devoted to your proposal, and among the people there will only be those who are interested in collaborating with you.

Post an ad on the community wall

There are special groups and publics on VK that position themselves as “flea markets.” It is this word that often appears in the name of such a community. You can safely post a pre-prepared announcement on the group wall (sometimes you need to click on the “Suggest news” button and wait until the announcement is posted and you receive a notification).

The advertising message must be attractive and professionally designed.

Post advertisements-photos in group albums

In groups with an open wall, it is more effective to post advertisements on VK in the form of photographs of products in albums specially prepared and divided into categories. Then in the description you should provide informative information about the product. By the way, to make your offer stand out from the rest, frame your photographs in the style of pictures from magazines. Sometimes, in order to get more efficiency, the group owner asks for payment. You can sort out this issue personally with the administrator if you are interested in more than just free software.

How to advertise on VKontakte for free

We have already said that on VKontakte you can promote entire groups and communities for free, where you are going to offer your goods and services. The private communities themselves are the most effective advertising, however, they still need to be “promoted”. Let's immediately note that each of the methods will be very labor-intensive, time-consuming and will not be without various kinds of risks. You may have to involve friends and acquaintances in the process for some kind of reward, or hire a special team that will help you advertise on VKontakte. At the same time, you may not immediately notice the result, but over time your advertising campaign will definitely make itself felt. So here are a few ways this is usually done:

Spam in private messages

The first method begins by searching for communities with a theme similar to the one you chose. Options: competitive communities, general thematic ones (art, photography, travel), publics with a target audience that interests you. You need to go to the list of participants and start sending out advertisements for your group to those who have open personal messages. Typically, three out of ten people sign up. You should not send out advertising to everyone, but only to your target audience. But how to determine it? This can be done based on some rules:

The advantage of this method is that you can even find like-minded people and good connections, since you communicate directly with potential clients. You are open to your audience, and this creates a good impression of you as an honest entrepreneur. But there are plenty of disadvantages in contrast.

• Firstly, from one page you can send no more than 20 messages to those who are not among your friends (this is what assistants with other accounts are needed for).
• Secondly, dissatisfied people will complain about spam from you and your group, so you and your group may be blocked. As you can see, the method is very slow, routine and not very effective. Accounts will be blocked often and for a long time, if not forever, so you will have to carefully look for people who will be truly interested in your offer.

Spam in groups

The method is very similar to that described in the previous paragraph. You need to find communities that offer to post advertisements on their walls in VKontakte for free. The method is probably even less effective than the previous one, since in such public spaces there are mainly only advertisers who are not interested in responding to other people’s advertisements. Moreover, this is the same routine that will not bring much results, no matter how colorful your advertising is. But there are no restrictions.

Spam in albums

Again a similar method. If you left an advertisement on the wall, then in this community we have every right to leave your advertisement in the photo album. You can add photos of products or services or any colorful advertising. Be sure to write informative descriptions. Of course, the increase will be extremely small, but there will be no problems with blocking or restrictions.

Competitions in your group

The prize for the winner must be your product or service

If you have reached a certain number of regular participants, you can organize a competition for activity in the group. You need to reward the one (or those) who liked the most, wrote comments and shared news. This can be learned from statistics that can be given to everyone to evaluate. Also, have the winner write a review about receiving the gift later.
As prizes for winning the competition, choose only your goods and services or discounts on their payment. This way you will attract only your target audience. If you offer a cash reward for participating in a competition, you risk attracting only money hunters who are not interested in your product at all.

Exchange advertising with other groups

If your friend also decided to do the same business as you, then you can set up mutual advertising in your communities, agreeing to repost news at the same time, encourage you to join the community, or simply write a review of the group. Larger public sites also know how to create advertising for their community, so sometimes they offer free advertising to the most interesting and promising groups in exchange for advertising for their own. Some people are simply kind and reliable, but this happens extremely rarely. This is the most effective free way, which, however, is very rarely free. By the way, reposts should be done at special times no more than four times a day.

In which VK groups can you advertise for free?

And finally, it’s worth showing you a whole list of in which groups you should post your ads and advertisements. They are not so difficult to find on the VKontakte network, but we have made your search much faster. There are, of course, many more groups, but we decided to offer you the most basic options. You may want to look for more focused options.

https://vk.com/reclampr

https://vk.com/club53809318

https://vk.com/russianpoweron

https://vk.com/reklama.besplatno

https://vk.com/advertise_free

https://vk.com/music.audio

Flea markets:

https://vk.com/baraholkaua - Ukraine.

https://vk.com/networksales – closed wall.

https://vk.com/baraholkaby - Belarus.

https://vk.com/objava - Peter.

https://vk.com/posttermsk - Moscow.

https://vk.com/poiskmuzikantov - musical.

https://vk.com/sell1000moscow – up to 1000 rubles.

We hope that this material was useful and informative for you. Leave your additions and suggestions in the comments, share the article on social networks with your friends and be sure to visit others interesting articles on our website.