In order to figure out how to attract wholesale buyers, you need to remember that wholesale sales are B2B sales, the goods are transferred from one legal entity to another, also a legal entity. It is clear that motivating someone else’s business to make a purchase from your company is quite difficult. That's why the main element of attracting wholesale customers is not discounts and bonuses, but the level of service that you can provide to wholesale customers. It is difficult to lure a wholesaler with discounts if you take a long time to collect and ship goods or, even worse, the goods are advertised on the website, but are not in stock. The manager’s inattention, inconvenient logistics, refusal to return defective products and many other little things form the wholesaler’s reluctance to work with the company and serve as a reason for your client to leave for competitors.

So, what is the motivation of wholesale buyers? As in any other line of business, the motivation of wholesalers is divided into monetary and non-monetary components. Non-monetary motivation includes two main tools:

• service and services;
• emotional attachment.

Service is all components of the wholesale sales process, allowing you to easily and quickly purchase and sell quality goods at the lowest cost. The service includes not only logistics services, but also a convenient company work schedule, prompt exchange of data with accounting, a convenient and understandable brand book, the availability of promotional products and packaging materials, clear conditions for the return of defective products, etc. Any, even the smallest obstacles and obstacles on the path of a wholesale buyer encourage him to look for other suppliers. Now wholesale online sales are gaining momentum. Create the possibility of prompt subsorting, create a “showcase” in a format that is easily uploaded to the client database, create a forum that allows wholesale clients to communicate on your website and study their communication in order to easily and quickly respond to the shortcomings that they see in your work.

Emotional attachment is nothing more than a relationship with a plus sign between a company and a wholesaler. A loyal customer is ready to turn a blind eye to some minor shortcomings or temporary difficulties that accompany the purchase and sale of goods. And if everything is more or less clear with the service, then how to form an emotional attachment? From the very beginning of working with a wholesaler, you should forget about your own sales and think only about customer sales. The more and more successfully they sell, the better your business does. You must know where the client's point of sale is located, what is the level of his daily sales and expenses, think about how to increase the profitability of your client's business, what products and what prices are suitable for his region, what else can be done to increase his sales. At the same time, you don’t need to control the client, but help sell. It is important to develop a training program for clients and make it clear and accessible. Having learned the client’s business from the inside, do not forget to praise him and in every possible way “distinguish” him from others. Turn your next seasonal order into a general gathering of your wholesale customers, where you can publicly present certificates and awards to the most successful of them, where you can talk about the collection and conduct training. Do not spare titles and regalia, choose the best dealer, the most profitable small entrepreneur, pay attention to all your clients.

When forming an emotional attachment to a company, special attention should be paid to the work of managers. It's no secret that all managers receive bonuses based on sales for the season. What does this lead to? Moreover, it is more profitable for a manager to work with large clients, since the bonus will be higher. Accordingly, the small fry receive much less attention. As a result, the customer base is gradually shrinking. It seems that if a small client leaves, then it’s okay; there will be more time to work with large ones. Actually this is not true. The reasons that prompted a small client to leave can play a cruel joke on those who remain. Business is structured in such a way that small companies are always more flexible than large ones. In the end, the problems of the manager or the company will reach the main large clients, and this will hurt your sales. The loss of any client is a serious reason to understand the reasons and the basis for starting to change something in the work of the wholesale company.

Monetary, or money, motivation for wholesale customers is a system of bonuses and discounts that the company offers. The key to monetary motivation is transparency and reach. The client should learn about what and for what bonuses the client can receive at the time of the first negotiations. The monetary incentive system cannot be changed more often than once every three years and can never be degraded for regular customers. Moreover, the bonus system should be accessible to all sales participants. For example, if your regular and long-term wholesale client is not ready or does not want to become large, this does not mean that he will never be able to reach a 10% discount. Make a cumulative discount or a discount for consistency, which increases every year by 0.5 or 1%. Give everyone who wants to buy your products a chance to stick with your company.

The monetary motivation of a wholesale client also includes implicit monetary incentives. For example, free delivery of goods, free promotional items or storage of goods in your warehouse. Payment for the client's travel to your company's showroom, packaging of goods and other services for which you pay, but are ready to provide them to your customers free of charge - all this should be conveyed to your customers.

When thinking about how to attract and retain wholesalers, you should keep in mind the “pyramid” of your customer base. As a rule, any company has no more than 1% of the total number of customers, large customers - within 4-5%, medium - about 15%, small and inactive - 80%. This is probably why, trying to increase the number of large clients, most companies strive to become a supplier of federal networks such as Auchan or Metro. But is it profitable?

After all, you have to pay not only for entrance. Often, large companies, having worked with a wholesaler and convinced of the demand for his goods, begin to produce a similar range on their own and refuse the services of a wholesale supplier. As a result, the base of small clients is lost, few or no large ones remain, and the business is slowly fading away. By properly motivating small clients and growing their business, you turn them into large ones. Thus, you strengthen your own position in the wholesale market.

To develop your own effective loyalty program, you need to know what tools your competitors use. Monitoring competitors is one of the most important tasks of any wholesale company, since your customers can go to them at any time. Now there is no shortage in the fashion retail market. Today there is a struggle not for goods, but for buyers. And you need to monitor not just prices, but service, elements of emotional attachment and other advantages that competitors have, but do not yet work for you.

Thus, attracting wholesale customers is not just a loyalty program that can be written and implemented. This is a set of activities for daily improvement of your own business.

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Search for wholesale clients

Where to find wholesale clients? This question arises before businessmen quite often. There are many options where you can find your client. Both wholesale buyer and retail buyer. Knowing where wholesale customers sit has always been a goldmine for entrepreneurs. Let's list the minimum possibilities where you can find your clients:

• avito bulletin board site
• various forums on the Internet where potential customers are looking for your products
• TV advertising
• post a video with your proposal on YouTube
• place a banner on a portal with your target audience, etc.

And that's not all the possibilities. Personally, I know more than 100 ways to attract clients, but I don’t use them all. Because for me there are no more than 10 really effective tools, I will talk about one of them below.

Where does a children's clothing wholesaler look for clients?

One of my clients is a children's clothing wholesaler. He works in Belarus, and clients come to him from all over the CIS and all over Russia. And a very stormy stream. How does he do it? Everything is quite simple. Contextual advertising in Yandex and Google brings the clothing seller dozens of customers a day for wholesale orders with an average receipt per transaction of 800,000 rubles. Businessmen often try to find new clients, but with us everything is much simpler. It’s our clients who are looking for us, and we are always there for them.

How to search for wholesale clients in Yandex?

Every day people search for various services and products on Yandex. How does this happen? A person enters a commercial query in the Yandex search bar, for example: buy potatoes wholesale in Minsk. Next, websites appear in front of him where these potatoes are sold. Contextual advertising allows us to be on the first lines of Yandex for the queries that we choose ourselves. This tool is not easy, not everyone can master it. Although now every dog ​​says that they set up this very advertisement. Be careful here, it’s better to consult me ​​on this matter by calling 8−499−346−68−15. The Yandex advertising I'm talking about is called Yandex Direct. If you want to make money and get hundreds of new clients, then call my office and my guys will tell you in detail how to launch this source of buyers.

How do I know if my wholesale clients are looking for me?

To answer this question, you will need to go to the site http://wordstat.yandex.ru, this site shows how many people searched for the word you write per month. Let's try to type the phrase “children's clothing wholesale” (without quotes) there. Here is our result 65,129 impressions per month. Well, not bad. Even with great competition, we can easily get our wholesale customers. Especially if they are professionals. Write your results in the comments. I will answer you whether it is possible to receive clients with this number in a month or not. See you soon.

If you need to receive more than 30 clients per month, then call our office by phone

You just have to go forward - everything behind is already trampled.

Vladimir Leontievich Havelya

to whom: owners, top managers, internet marketers

How to catch big fish?

Obviously, a wholesale buyer is different from a retail buyer. What exactly? He is often an expert in the product, he can work on a number of important tasks simultaneously and has a limited resource of time. He is well aware of the product's characteristics, including its shortcomings. In first place for the wholesaler - ease of purchasing and speed of delivery.

Wholesale online store is one of the cornerstones of excellent service.

Conclusion from this mini-analysis very simple: Wholesalers need a store website with specific special features. Unfortunately, often there is no wholesale section. And it turns out that a large client is forced to call you in the hope of getting a price list. You open 1C, manually make a table in Excel, and waste the client’s time. As a result, he receives a file by email, which still needs to be opened in the correct version of the program, studied, sent... In this hour, he could already study the sites of your competitors, download the price list from the site and place a large order with them ( and so he did!).

You will say - This is how everyone works, but according to the price list we have the best prices. What if you take a step towards wholesale clients? The days of choosing a supplier at the lowest price are gone forever. The winner is the one who provides not only good prices, but also convenient service.

We again studied a number of sites - this time, wholesale companies, collected current tips and compiled a checklist by which you can check your wholesale online store. Read, check, implement and make the lives of your customers easier! A pleasant bonus, of course, will be the fact that after implementing these features you will have more clients :)

10 tips for increasing sales in a wholesale online store

1. Clear “wholesale” positioning

Often, owners of wholesale online stores fall into a typical trap: if I know what we do, then everyone knows.

No, this is not always fair. Need to state clearly and loudly about the wholesale focus of your store.

How? Display this same “in all positioning elements” wholesale" Logo, slogan, visual design of the site... It is advisable to adjust the name of the store so that your target client comes from search engines. However, try to avoid the hackneyed " The world... of suitcases (fish, smartphones, floors)”.

It’s also good to emphasize your positioning as a wholesale store visually - use images of large boxes, warehouses, forklifts, trucks, shelves, etc.

What if positioning is not included in the title? Indicate a description next to the logo on the main page, indicating that the visitor is on the website of the wholesale company.

2. Section “Wholesale Buyers/Wholesalers”

What to do if you sell both wholesale and retail? Start from the main direction and make clearly visible informative and convenient sections on the website: “Wholesalers” and “Private Buyers”.

The “For Wholesalers” section is reminiscent of the “Dealers” section on the website of a manufacturing company (we wrote about this quite recently, in the article “”).

In the example above, you see: “Wholesale” is in the positioning, there is a transition to the catalog for existing wholesale clients, there is a section “Wholesalers”, which provides information for new and potential clients. This section contains discounts and answers to frequently asked questions. Here it is, a virtual sales manager! That's how it should be.

The “Wholesalers” section has a clear goal - using content (text, images, interactive elements) to convince potential customers that working with you is as profitable as possible.

Lay out all the arguments: ease of work, comfortable conditions of cooperation, loyalty programs and discounts.

We will describe in more detail each “must have” item in the section. What should be in the “Wholesalers” section:

Communication methods

Use maximum channels. Minimum set in our time:

• telephone,
• application form,
• feedback form,
• online consultant or chatbot,
• e-mail,
• messengers Skype, WhatsApp, Viber.

Terms of cooperation, wholesale supplies and others

Write down and confirm with numbers all the pleasure and benefits of working with you. Delivery and payment schemes, bonus programs, product marketing materials, assistance and training - it’s time to provide wholesalers with maximum useful information!

It will be useful to place a subscription form here if you are running a mailing list for wholesale clients.

Go to the catalog for wholesalers

Wholesalers need a detailed, easy-to-use catalog. We won’t dwell on the features of the catalog separately; we’ll tell you about it another time. A wholesaler needs a clear entry into the wholesale catalog, the quantity of goods in stock, and a detailed page of characteristics in the product card.

Wholesalers do not make impulse purchases. They don't need one-click ordering. Such a client needs to be “fed” not only with a wide range and low prices, but also with the convenience of working with you, on your website.

Information about promotions, discounts and bonuses

A wholesaler is also a person. Saving is his duty both as an employee of the company and as a businessman. Provide favorable purchasing conditions, but also pamper regular customers with gifts and all sorts of bonuses in exchange for loyalty. Here B2B meets B2C, because nothing human is alien to wholesalers.

3. Wholesale prices

Price is important for a wholesaler. Therefore, you need to work with wholesale prices from all sides, both pricing (including dynamic - give discounts depending on the volume of purchase, etc.), and presenting prices on the website.

As we mentioned above, discounts, loyalty programs, buyer cards, and bonuses are appropriate in a wholesale online store. And also - holiday sales, markdowns and promotions.

The wholesale price is always different from the retail price. In addition, it is also dynamic - it changes depending on the volume of purchase. Hence the moral: the site should have a convenient and intuitive interface for changing and viewing prices. Give the client an estimate with feeling, with sense, with arrangement.

Don't forget about strategic pricing to secure buyers for years to come.

4. Easy navigation and search by article

You won’t be able to attract a wholesale buyer with bright banners, large pictures, or flashy discounts. Very often, wholesalers know the product perfectly, and they do not have a choice. For such customers, make a convenient search by article.

Navigation in the catalog should be simple but fast and accurate. There is no need for frills and parallaxes, no need to embellish. Much more important is a simple but working search by article number and other parameters.

5. Description of goods

You don’t need big words in describing products in a wholesale store either, so moderate your copywriter’s ardor. It is extremely important here not to confuse numbers, sizes, quantities. Each product card can and should contain maximum technical characteristics and less advertising. But introducing as many elements of fast communication as possible will be useful. Let the client easily clarify all questions on the fly.

A retail buyer needs pictures to visualize and examine the product, but a wholesaler will draw it for you with his eyes closed. Fewer pictures, more numbers: technical specifications, delivery volume (minimum and maximum, in what containers it is transported).

6. Wholesale catalog view in table format

It is convenient for a wholesaler to use the tables directly on the website. It’s great when you can see the description of the product and the characteristics are selected in real time, order volumes are regulated.. And the most interesting thing is how the price changes and the discount grows :)

7. Working with multiple orders

A wholesale buyer often needs simultaneous management of several orders. To prevent him from creating an “alter ego” and going to other stores, provide the opportunity to place different orders at the same time. For example, you can give the opportunity to create several baskets, split bills, create different profiles within one.

8. Personal account

The main difference between a wholesaler’s personal account and an ordinary buyer’s account is the presence of a convenient system for long-term relationships. This idea runs through all of my material today: long-term cooperation is built on respect and special treatment. Long live cumulative discounts, flexible payment schedules and delivery calendars!

Essentially, your wholesaler client needs strict but comfortable, simple but functional online logistics account: with a detailed history of orders, necessary documentation, payment account and accounting of payment obligations.. Everything you need is at arm's length!

9. View available balances

The availability of goods in the warehouse is the most important information for the buyer. Give the wholesaler the opportunity to “look” into your warehouses: where the goods are and how much. This will make it easier and calmer for him to build the logistics chain.

Instructions

Contact large wholesale warehouses. As a rule, such warehouses are located not only in premises specially equipped back in Soviet times, but also in buildings of former vegetable warehouses, railway warehouses, as well as in more modern ones. In addition, many once large enterprises have recently increasingly rented out huge warehouse spaces that have become unnecessary to wholesalers.

Be wary of sellers of confiscated items at amazingly low prices. Firstly, there is a high probability that the goods are simply stolen, and secondly, even if there are some documents for it, these wholesale channels cannot always be regarded as permanent.

If you are interested in purchasing goods, contact one of the nearest hypermarkets (such as Metro) for this purpose. Such hypermarkets are simply irreplaceable for owners of small shops and catering establishments.

If you live in Moscow, then in order to find wholesalers, go to the website first http://www.topfirm.ru/(United Wholesale Warehouse for Moscow and the Moscow region).

If you are interested in purchasing or selling food products, be sure to visit the website http://www.product-expo.ru/ and get acquainted with the widest range of products or place an offer in one of the categories. You can order a review, an analytical article, and other presentation materials about almost every type of product or batch.

Go to one of the Internet business forums (for example, http://forum.aup.ru/ to the "Marketplace" section) and register in order to post information about your product or contact suppliers.

Contact the site http://www.optom.ru/(All-Russian catalog of wholesale companies). Register and select from the price list of the site the wholesalers whose conditions suit you or, if you yourself are a supplier of goods, place information about yourself.

You have decided to start your own business, and one of the first questions you will face is the issue of finding reliable suppliers. Despite the fact that there are a huge number of offers for the sale and supply of goods, finding a supplier who will provide you with the necessary assortment on terms convenient for you and at reasonable prices is a big problem.

Instructions

In our country, word of mouth is one of the most common ways to find anyone, including partners. Therefore, ask businessmen you know, friends, relatives, maybe they know reliable suppliers in your region.

Look for a supplier who will be as interested in you as you are in them. Build only mutually beneficial relationships with business partners.

Pay attention to the following points: does the price of the products offered match, is the full range always available, what discounts does it offer, what is the delivery speed of the ordered products, what are the conditions, what additional services does the supplier provide.

No matter how you choose a supplier, be sure to check their reputation. Don’t be shy about asking businessmen who are already working with your potential partner.

Happy partnership!

Video on the topic

It is extremely difficult to build an effective and profitable business related to the circulation of any goods if there are no reliable suppliers. It is possible to establish long-term business cooperation only with a trusted supplier, the search for which requires considerable resources.

You will need

• - Internet;
• - business press;
• - newsletter about exhibitions;
• - appeal to the Chamber of Commerce and Industry.

Instructions

Decide what level of suppliers you need. If your business is connected with large wholesale, then it is more profitable for you to work directly with the manufacturer. In this case, you will receive the lowest possible price, will have the prospect of a regional dealership, and will also be able to resolve any issues and make quality claims. If you plan to purchase goods in small quantities or want to purchase a product from an assortment of different brands, it is better to enter into an agreement with. In this case, the price will be slightly higher, but you will get rid of many documentation and logistics problems.

Not all suppliers and manufacturers are active. Especially when it comes to small companies or. Attend exhibitions in your field of activity. Subscribe to expo centers' email newsletters, which will inform you in advance about what's coming up. At the exhibition you will be able to establish direct contacts and get acquainted with the company’s products. However, after this you should still find information about them in open sources.

Get a membership in your city's Chamber of Commerce. This organization even has information about companies that you are unlikely to find on your own. In addition, you will be able to participate in seminars and trainings, and receive advice on organizing a business.

Video on the topic

Please note

Be careful with competitive intelligence. Purchasing certain information or introducing your own people into another company is always associated with a violation of trade secrets and is subject to administrative prosecution.

Useful advice

Make active use of your business connections. Your partners and clients can suggest you already verified suppliers, and you will save a lot of time.

Sources:

• Chamber of Commerce and Industry of the Russian Federation

Finding the right manufacturer is always a difficult process. As you know, there are a huge number of different plants and factories around the world. How to find a supplier who will be able to provide you with the necessary goods at an affordable price?

Instructions

Decide which product you want to order. To do this, use one of the systems for searching products by manufacturer on the Internet (for example, suppliers of Chinese products can be found on Alibaba, Global Sources, Baidu, EC21, Made-in-China). To easily find information in these free catalogs, you need to know English well.

Formulate clear requirements for the product and, based on them, begin searching for a suitable supplier, comparing it with your wishes. Make sure that the manufacturer you choose is a company that can solve any problem, including prepayment of the ordered product and its delivery. Therefore, first find out as much as possible about the manufacturer and only then enter into an agreement with him.

Find out how the manufacturer works with clients, what is the area of ​​the enterprise and the workers involved in production. Request samples of the manufacturer's key documents, including registration certificate, marketing license, and others. Thanks to the key points, you will better understand who you will cooperate with in the future, and you will be able to decide which manufacturer is most suitable for you. And never make an advance payment for a product without familiarizing yourself with the product sample offered.

Ask for advice from people you know who have experience in choosing and purchasing such equipment. Let them assist you in negotiations with major manufacturers and in arranging supplies.

Video on the topic

Sources:

• How to choose a manufacturer

A good supplier who can regularly supply you with the necessary goods at reasonable prices often becomes a guarantor of business stability. That is why finding the right supplier can become a key task both at the stage of establishing a new business and during the operation of the company.

You will need

• - Internet;
• - exhibitions;
• - thematic catalogs.

Instructions

Use thematic directories that list the main companies operating in your region and beyond. Such directories are distributed in various institutions and are also sold at newsstands.

Turn to the Internet, as today it is one of the most effective search tools. Try searching for wholesale suppliers directly through search engines. In addition, you can register on business resources that provide their subscribers with information about all products and manufacturers. For example, if you are looking for a supplier from China, Made-in-China.com will help you.

Take part in exhibitions in your industry. At such events, you always have a chance to get acquainted with the largest enterprises, see their products, and also discuss the terms of potential cooperation on the spot.

Look for suppliers through business partners and acquaintances. In this case, you get an important advantage: personal recommendations that can say much more than any website.

Conduct competitive intelligence. If you see exactly the product on the market that you would like to deal with, try to find out the channels for its purchase. At the same time, act in legal ways, avoiding bribes and other illegal methods. In most cases, such information is quite easy to obtain.

Let suppliers find you themselves. Place information in relevant directories, indicate information about finding business partners on your website. Most companies are interested in expanding their customer base, so you should encourage people to approach you with business proposals.

Sources:

• how to find wholesale suppliers

In the process of conducting trading activities, any enterprise is faced with the need to look for suppliers from time to time. This may be due to the expansion of trade areas or the replacement of an old contractor whose services for some reason are no longer suitable for you. How to quickly find a reliable contractor?

You will need

• - calendar of exhibitions in your trade area;
• - industrial magazines and product catalogs;
• - Internet.

Instructions

Find out how many suppliers are needed to ensure uninterrupted supply of goods. If you are going to create a business, to begin with you can limit yourself to two or three contractors.

Attend exhibitions that are specific to the industry in which you work or plan to work. At such events there are many meetings between specialists, manufacturers and distributors of certain categories of goods. Look at all the samples presented, choose the ones you like, write down the manufacturers’ contacts. In addition, representatives of the manufacturer can be found at each exhibition stand. They can talk in detail about the products they represent.

Buy industry magazines or product catalogs. In them you will find the coordinates of all companies whose products are described in the publication. This method is one of the most effective in finding suppliers.

You can find a supplier via the Internet. In any search engine, enter “Manufacturer (product name)” in the search bar. Large companies necessarily have their own website on the Internet, where their contact information is indicated and an overview of the products is presented.

Ask your friends about companies that produce products that interest you. Pay attention to the opinions and recommendations of people you know related to the field in which you work.

Place advertisements for suppliers in newspapers and place them on relevant boards on the Internet.

Video on the topic

Please note

When choosing customers, be sure to find out as much as possible about the selected candidates. Look for reviews, visit thematic resources on the Internet, ask competent people about the company. Choosing a supplier recklessly can have a significant impact on the health of your business.

Useful advice

At the preliminary stage of negotiations with the proposed supplier, try to mention that you are considering proposals from several candidates and are looking for the most acceptable ones. Perhaps with this remark you will push the supplier to more profitable offers of cooperation.

If you decide to open your own store, your first task is to find a supplier for the store, and this is not a very easy task. The stores themselves do not share such secrets, fearing competition, and good suppliers are not very willing to cooperate with partners who are just starting to work - their volumes are small.

Instructions

Suppliers come in three categories. The most preferred, although the most expensive, are product manufacturers. The second category includes dealers and distributors who officially represent manufacturing companies. They are not so demanding when it comes to investing money. The third category is resellers, the most undemanding, but also the most unreliable category.

As for manufacturers, it will not be difficult for you to find such a supplier - just look at the packaging of the product you like. It usually shows the name, address and email address or website. Your task will be to overcome resistance and conclude an agreement, since suppliers tend to work only with large wholesalers. But be sure to check the availability of certificates from the manufacturer, since it is quite difficult to certify the product yourself.

You can select an official dealer by typing the name of the product in the search bar of your browser and adding the word “wholesale” to it. But the problem is that not always those companies that will be indicated in the first lines of the request result are really official suppliers and will be able to work with you by bank transfer, as with a legal entity.

The information and methodological center “Expertiza” will help you in finding suppliers; it has a database of registers of Rospotrebnadzor and the sanitary and epidemiological service of Russia. You need to use it using queries. If, for example, you are interested in products of a certain brand, in the search bar on the website, type http://fp.crc.ru/fr/?oper=s&type=min&pdk=on&pril=on&text=%F2%E5%EB%E5%E2% E8%E7%EE%F0%FB + brand name. The names and addresses of sales offices will be provided to you upon request.

Be careful when choosing a supplier from the third category - intermediaries. As a rule, they do not bear any responsibility for the quality of the product and cannot guarantee it. The goods can be delivered to you without any accompanying documentation or warranty obligations.

The choice of supplier also depends on the transport leverage and payment terms. It is clear that the closer the supplier, the lower the cost of delivering the goods. Please also note that the smaller the wholesale supplying company, the less dependent it is on the bank, since the costs of maintaining the machine are low. Choose small companies with a good assortment - it is less likely that the bank will use your money transferred for goods to pay arrears.

Sources:

• Information and methodological center "Expertise"

It is difficult to find quality employees, but it is even more difficult to find stable partners, because you cannot do business with just anyone.

Networks of exhibition centers regularly hold exhibitions on various topics and industries. At the stands you can learn more about the products offered and also arrange follow-up meetings.

Internet search.

You can try to find suppliers via the Internet. However, in the first positions for most search queries are companies that are already established in the market and are unlikely to be interested in additional cooperation. But small suppliers may not have their own website.

Notice boards.

If your search on the Internet is not successful, then the solution to the situation will be bulletin boards, where you can either place a search advertisement yourself or view already published ones. The most popular message boards are Slando and Avito.

Tip 9: Where to find a wholesale supplier of original Adidas clothing

The Adidas brand has long been known. This brand is loved all over the world and it seems that the demand for clothing from the German industrial concern will never fall. Undoubtedly, clothing from Adidas is also interesting to entrepreneurs from a financial point of view. The question immediately arises, if this brand is so popular and in demand all over the world, where to find a supplier of original Adidas clothing.

Brand production

For a long time now, global brands from Europe and America have moved their production to China, Vietnam, and Indonesia. This is due to cheap labor and a more favorable tax system. And Adidas is no exception. All original Adidas clothing is made in China. The factories have the strictest quality control. Due to any, even the most insignificant defect, the item is sent to be rejected. All clothing and shoes are made to order with the appropriate labels for different countries.

Search for suppliers

First of all, you should look for a wholesale supplier of original Adidas clothing in the Middle Kingdom. One option to find an intermediary without leaving your city is via the Internet.

This can be done on any online platform for Chinese goods.

Adidas is a very popular company, so you will have to work hard to choose the right one from the many offers. Next, you will have to establish communication, check the reliability and authenticity of the information provided. The intermediary will take a percentage for his work, but you can bargain with him and achieve a reduction in wholesale prices.

It will be more difficult to reach a direct manufacturer, but nothing is impossible. To do this, you will have to go to the site itself, and agree on cooperation on the spot. Here you will need a guide, a translator and perseverance.

Quite often, the Chinese offer to purchase sports goods with minor defects, which did not pass quality control and were rejected.

As a rule, the defects are very minor and almost invisible to the average buyer. And the price of these things is much cheaper, although they are original and of excellent quality, but without a certificate.

These two options are more suitable for small entrepreneurs who have a small stationary or online store and do not need large supplies.

If you don’t want to bother yourself with a trip to another country and find a supplier, you can enter into a supply agreement with the official representative of Adidas in Russia. Quality certificates for all products are provided. Ordering from such a supplier will be a little more expensive than from a direct manufacturer, because the wholesale supplier takes care of all the hassle of ordering and delivering the original product to your warehouse or store.

Before you decide to engage with the Adidas company, think carefully about everything in advance and draw up a business plan. Will it really be as profitable as you think? After all, now in many cities there is at least one official store representing this brand. It will be difficult to compete with them.

The "Opt List" website is a database of wholesale companies and suppliers. Wholesale suppliers and manufacturers themselves add information about themselves, which is checked by our moderators. This is more than just a B2B platform for finding partners. "Opt List" can be called a social network for wholesalers. In addition to searching for suppliers and products, you can follow the latest news from suppliers, download files and latest price lists, look at photos, and communicate with your partners. It is possible to place requests for wholesale supplies of goods.

For buyers

If you own a retail store or online store and want to find wholesale suppliers, register on OptList.ru as a buyer.

You will have access to search for wholesalers, suppliers and manufacturers of goods in our database, which is constantly updated. You can set the necessary parameters for the search, for example, the minimum purchase amount, the possibility of purchasing “to order”, etc. Also, you can watch news, download latest price lists and other materials from suppliers.

In addition, you will be able to place requests for the supply of goods and suppliers will find you.

Opportunities for buyers

• Search for suppliers by parameters
• Search for products from suppliers
• View photos, supplier news
• Downloading files (price lists) from suppliers
• Placing supply requests
• Communication with suppliers via personal messaging system

For suppliers

If you are a wholesale seller or manufacturer and want to find wholesale buyers and quickly sell your goods, expanding your customer base, the OptList.ru website will help you do this in the shortest possible time.

You will be able to place information about your company in our database and your potential clients will see it. Also, you will be able to publish news, post fresh price lists and other materials about your products (for example, photographs) and they will immediately become available to all your customers.

In addition, you will be able to view requests for the supply of goods from customers.

Supplier Capabilities

• Free publication of information about the company
• Full product catalog
• Publication of articles, news
• Publication of price lists and photographs
• View statistics
• View purchase requests from customers
• Communication with clients via personal messaging system