How to choose a name for a company that brings good luck? How to name a firm (company) so that it is successful Company name for business success.

The company name is an integral image element of any business. Many entrepreneurs, when registering a company, do not pay due attention to this issue: they have more important things to do, and coming up with a name is not a problem. As a result, almost every city has its own “Aphrodites” and “Window Worlds”, and sometimes several companies with overlapping “original” names. Meanwhile, the name is a face, part of the brand, which should be associated by customers with a specific manufacturer, service, or store. It is advisable, even at the stage of developing a business idea, to think about what to name the company so that it is successful.

How to choose a name for a company

Uniqueness is an important, but not the only criterion for a company name. Marketers have developed a whole set of rules for naming - the process of creating names for companies and their products:

1. “Brevity is the sister of talent” is also useful in the case of the company name: it should be concise for easy memorization and recognition by potential and current clients. A word of one or two syllables is preferable to a long compound name.
2. When choosing a name, think about your clients - whether they will be comfortable using the phrase you have imagined. It should be easy to pronounce, there should be no doubt about the emphasis, it should fit well on the ear, and have an unambiguous spelling. If you decide to use a non-existent word, don’t overdo it: test it for adequacy of perception.
3. Avoid ambiguous expressions and words that cause negative associations. An example of not the most successful use is the word “escort” in the name of a taxi service.
4. Look into tomorrow: if there is a possibility of business development to an international level, the name should be “user friendly” for foreign clients and partners. How to name a company so that it sounds good in different languages ​​- take a word with an international root. Don't forget to check its significance in the countries of your future market. A good option is made-up words and abbreviations.
5. Try to distance your name from the names of competing companies, avoid resemblance to well-known brands.
6. It will be great if the name of the company has at least some relation to the profile of its activities or is neutral in nature.

How you can and cannot name a company

Before you start pouring out ideas on how to name an LLC, do not forget that in addition to the “creative” component in the name of commercial organizations there are legal nuances.

1. If you intentionally or unknowingly "borrow" someone else's properly registered name, you risk getting into big trouble. Large well-known companies have all brand elements patented as trademarks, and this on your part is a violation of copyright.
2. A name that is suspiciously similar to that of a competing company can also land you in court. The concepts of identity and degree of confusion, which civil law operates in this case, do not have a clear interpretation. Therefore, the question of originality or borrowing of your “invention” is decided at the discretion of the judge.
3. “Mere mortals” are not allowed to name their companies using the word “Russia”, mentioning federal subjects and authorities, official names of foreign states, international and public organizations and derivatives from their names.
4. The name of the company should not be offensive, obscene, or violate legal and moral standards.
5. The name of the LLC should not be misleading regarding the scope of its activities.

Apart from the indicated “forbidden” techniques, the rest of the imagination in creating names is not limited to anything. In naming, there are many ways to create unique names, the most common of which are:

1. “Mercedes”, “Ford”, “Heinz” are the most famous examples of names that show how a company can be called using proper names. The names of company founders, their family members, and lovers are immortalized in the history of many famous brands. You can do the same, but remember about uniqueness: it will work out great if you have an unusual name or your surname can be used in an original way in the name.
2. Mention of the field of activity. Compose the name of the company from words that characterize the goods and services that you offer (“furniture”, “auto”, “construction”). Marketers recommend avoiding words in compound names with which naming is oversaturated: “super”, “ultra”, “plus”, “express” and others.
3. Acronyms, hybrids, abbreviations. You can take several words and make an abbreviation out of them, cut and “glue” parts of words, cut off the ending, etc.
4. Transcription from other languages. From foreign words written in Cyrillic and adapted to the Russian “ear”, bright and memorable names are obtained.
5. Pure creativity. Just make up your own word. A name that does not make sense and does not even remotely hint at the field of activity has a right to exist if it sounds good and attracts attention.

Naming: professional approach

It is important for an entrepreneur not so much to find a “beautiful” name as to figure out what to name the company so that it generates income. A well-chosen name is a full-fledged marketing tool: it helps positioning and recognition of the company in the market, promoting the goods and services offered.

In order for the name to be not just a “sign”, but to become a brand that works for you, you need to do a lot of work, which in marketing is called naming. The process of creating a trademark or company motto begins long before the actual search for suitable words.

Naming includes several stages:

1. Analysis of the company: field of activity, development concept, etc. It is necessary to understand what the features and advantages of the company in question are. What goods and services will it produce, what are their price categories, quality, and benefits for the buyer.
2. Target audience analysis. The problem of what to name a store, say, women's clothing, involves completely different implementation options, if it is a youth brand or a boutique for ladies of an “elegant” age - the difference is fundamental. Therefore, you need to find out who the company’s potential clients are: their age, gender, social status, income level. What are the characteristics of the purchasing behavior of this consumer segment? The image being formed must be purposefully designed for a specific audience, its values, colloquial vocabulary, etc.
3. Market research of similar companies. It is important to identify the main competitors, evaluate their names, and study consumer reactions to popular brands. Note the pros and cons of “brethren” in the niche, analyze advertising channels and promotion methods.
4. Formulating naming requirements. Based on the previous analysis, a list of wishes for the future name is compiled: what idea it should reflect, preferred and prohibited words, number of words/letters and other details.
5. Generation of ideas. This is the most creative part of naming – options that meet the stated requirements are presented “on the fly.” The greater the number of proposed names, the greater the choice, the main thing is that the riot of imagination does not go beyond the outlined parameters.
6. Selection of your favorite options. Each of them is analyzed for compliance with the main criteria of the “correct” name: brevity, readability, euphony, variability of spelling, meaning, etc. As a result, several options remain that are subject to further examination.
7. Testing the name on real people representing the target consumer group. Do they like the proposed option, is it easy to remember, what associations does it evoke, does it increase trust in the company - that is, the opinion of what is the best name for the company is sought directly from the company’s potential clients.
8. Legal examination of titles: whether they comply with current legislation and whether they violate copyright.

Where to order naming

Serious businesses are sensitive to their image, and large companies entrust the development of their corporate identity to professional naming agencies. The service is not cheap: ordinary entrepreneurs who do not have “space” budgets cannot afford it. Most people have to cope on their own. But it turns out that coming up with an original, “catchy” name for a company on your own is not so easy. There is a problem: where to get ideas for inspiration? Where can you “spot” interesting thoughts?

An excellent solution is to brainstorm and choose the most successful option from the mass of creative ideas. And if professional copywriters act as idea generators, don’t even doubt that the result will satisfy you 100%. Can't think of a suitable name for your company? Don’t know what to name your online store, choose a domain for your website, or write a slogan? You can order naming online on the TurboText copywriting exchange! For a nominal fee you will receive hundreds of original titles, “tailored” to your requirements. All you have to do is decide on the winner and get a unique brand at your disposal.

So, to order naming on TT, you first need to register on the site. Then you select the “Naming” tab and click “Create Order”.

Now you need to choose what exactly you need - a domain name, title or slogan.

Don't forget to check the boxes wherever necessary.

Ready! Now all that remains is to consider the proposed options to choose the best one.

A name is a promise... it is the first thing a consumer learns about a company or its product...

Henry Charmesson

The name for an organization can be compared to the name of a person. It becomes fateful, reveals personal traits and makes you stand out from the crowd. Any company also has its own character and characteristics.

A successful name reflects the value of the company and its products in the minds of customers. Few people know that the island in the Caribbean known as Paradise did not attract tourists while it was called Pig. "Gooseberry" from China became popular in the United States after becoming "kiwi."

Examples of successful brand names will help you evaluate the modern meaning of naming.

What is quality naming?

Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming increasingly relevant.

High-quality naming is the foundation of a competitive brand and effective promotion in the market. Its main goal is the positioning of the company, product, service.

Naming is used to solve a variety of problems, including:

1. The need to emphasize special properties, to highlight the product among others.
2. The desire to evoke positive associations and emotions: trust, admiration, interest.

Sour cream “House in the Village” or restaurant “Demyanova Ukha”... A successful name can inspire and become a good basis for promoting a brand.

5 stages of working on a name

A mandatory element of naming is the legal verification of the developed name necessary for registration. In many cases, it is necessary to pay attention to the meaning of a name in foreign languages.

Thus, the entire extensive work of creating a new name is two steps. Firstly, you need to formulate a message for the consumer, and secondly, translate the message into commercial form.

10 ways to choose a name for your company

1. Use the client's language and words. What does the intended buyer value in a product or service? How will he benefit? The proposed product should be close and understandable to the consumer, like “Your Realtor” or “Agusha”.
2. Dictionaries will help you enrich your vocabulary. Original ideas can be found using association dictionaries, explanatory or foreign.
3. The collected information will help you formulate slogans. It is not at all necessary to start with the name. Naming is a creative process.
4. Analysis of the names of competing companies. When choosing a name, it is worth taking into account their successful options or mistakes - for example, such oddities as the Trudovoy Mozol company, the New Hair hairdresser, or the Padun bank.
5. Do not rush to cross off the selected ideas from the list, but put them away for a few days. After one or two weeks, it will be easier to evaluate a worthy option with fresh eyes.
6. Before you finally decide what to name your company, you should check the examples for uniqueness.
7. Assessing consumer opinions can significantly speed up your search. However, it is not enough to simply turn to friends or relatives. Organize a customer survey to evaluate the selected options, invite them to come up with their own names.
8. In some cases, it can be useful to look at the world around you. A brilliant idea can be born unexpectedly. The Adobe founder chose this name in honor of the river near his home. Please remember that generic and specific concepts cannot be registered as a trademark.
9. Using psycholinguistic data when choosing what to name according to research gives results with the correct selection of the letter combination. It is recommended to use the letters “D”, “L” (they evoke joyful emotions). The letter "K" tells customers about speed. But it’s better not to use hissing or deaf ones, they set the mood for negativity. The letter “Z”, as it turns out, evokes fear.
10. There are more than thirty name formation techniques. From names with classic Latin roots to rhyming names. For example, the creator of a global sports brand was known among his friends as Adi (it turned out to be a compound abbreviation “Adidas”).

What is the name of the construction company? Examples

The name for a construction company should target the target audience and reflect the scope of the company’s activities. “Bystrostroy” is a good choice as the name of a company specializing in the construction of houses in a short time.

The agency "Apartments de Luxe" will attract a category of clients with a certain income, and "New House" is a more democratic name.

What to name the company? Examples of names, such as “Stroygarant”, “Stroytekh”, are understandable to the population and inspire trust. “Stroygefest”, “Neostroy” or “StroyCity” are intriguing. An abbreviation will not work, as it may scare off a potential customer.

For organizations working with individuals, the simple option “Bogatyr”, “StroyNaVek” is appropriate. When collaborating with foreign partners, it is important to carefully consider how to name the construction company. Examples should reflect professionalism. Preferably a memorable name in English. For example, “Leader Builder” or “Prof building”.

Choosing a name for a law firm

Industry standards greatly influence the conservative legal business. The choice of options for a company name is quite limited. What to name a law firm?

Examples show that names with Latin terminology or euphonious surnames of partners, combinations with general concepts (“consulting”, “legal league”, “bureau”, “group”) have become traditional. New words are also used, but the client does not always associate them with legal activities.

Good options include Zetra or Asters. This is an example of how short and consonant names win over names that are understandable to the population, such as “Legal Aid.”

Names that convey monumentality, confidence and positivity are popular. “YurMagistry”, “Arman”, “Legal Center” or “Legal Company”.

Naming in the field of trade

A marketing name positions and promotes a product. What is the name of the trading company? Examples should be memorable and beautiful. Harmonious perception of a name by ear plays a big role. What is sold is what evokes pleasant associations.

For trading houses and chains, names with superlatives are often used (Mega, Extra, Maxi, Super). The method of misspelled words is interesting. “GastroGnome” instead of “Gastronom”, “StakeHolders” instead of “Steakholders”.

Plays on words are popular, for example, the fishing store “Cool Place”, the store “Terry Paradise”, where they sell robes and towels.

In any case, you should avoid faceless names like “World of Taste” or “Wonderful Product”.

How to choose a name for a furniture company?

The furniture market is one of the most saturated. In order to stand out among competitors, you need an original, but understandable, selling name.

What is the name of a furniture company? Examples such as “Servant`S”, “Divan Divanych” or “Mr.Mebel” will play the role of advertising and save money on promotion.

Many manufacturers strive to develop a specific market niche. For small and medium-sized companies, it is useful to focus on the direction of activity and specialization. “Furniture workshop/studio...”, “Sofa formula”, “Your kitchens”.

The production of luxury furniture, taking into account the interests of wealthy clients, will require a name that emphasizes the status: “GrantMebel”, “Furniture House”, “InteriorLux”.

There are also funny names: “Soft Place” (sells sofas and armchairs), the company “Sidown” or under the name “Mebelov”.

In fact, 90% of all brand names were invented on the spur of the moment by directors or managers of organizations. Only 10% of market names are classified as professional namers. It is noteworthy that these 10% own 90% of the market!

Have you decided to open your own company? Take care to choose a good name for her. Without a name, you will not be registered with the tax authorities and the pension fund, you will not be able to open your own account, sign various contracts and conduct business activities. But how to come up with a company name and what should it be? You should think about the name in advance before you go to register with the licensing authorities. It should be euphonious, short and memorable, attracting customers, not scaring them away. Don't know how to choose the right name? Let's look at this moment.

Key principles

The local tax office can register almost any company name. But you shouldn’t take the first word or expression that comes to mind - think carefully about the name of your company and try to make it reflect its essence.

The name of the company should reflect its essence

Observe the following rules:

1. The name should resonate with the type of activity of the company.
2. It should be easy to read, simple and memorable.
3. The big plus is originality. Research registries in your city to find something unique. Enter the name in an Internet search engine - the fewer pages found for your query, the better.
4. Try to avoid ambiguity and word play: the simpler and more positive, the better.

Please note: often the tax authorities do not register a company with a name that is already active in the city. You should ensure that the name is unique.

Why is this important

Most people select companies either based on reviews from friends/acquaintances, or by finding them on the Internet. A sonorous, beautiful, memorable name is attractive and sets you up for positivity and communication. Think for yourself who you would contact - the Leader company or PishPromBytDostavka. The leader will be immediately remembered, it will be easy to find her on the Internet, recommend her to friends and write down her number in the phone book.

But when choosing a name, you should be careful. People often make the mistake of naming their businesses controversial names. For example, the Gorgon beauty salon or the Atlantis travel agency are not the most reasonable decisions precisely because the name has a hidden meaning that negates the successful activities of the company.

Explore the market

When writing a business plan, you will likely conduct market research and draw a portrait of your client. Focus on it, but don't overdo it. If most of your customers are teenagers and young people, then you can use some slang word (for example, Bomb store). But such a name will probably not appeal to older people who are poorly versed in modern trends.

The company name should be simple and memorable

Also try to tie the name to what you will be doing. For example, the name “Cheap workwear” immediately determines the type of your activity and the company’s pricing policy. It will be of interest to a wide range of workers who use workwear, as well as management who are looking for interesting offers for their production. But the name “Inexpensive luxury mink fur coats” will, on the contrary, scatter your audience. Those looking for an elite mink will not want to go to an inexpensive store for the general public, and those who need inexpensive fur coats will immediately reject your option because of the eliteness.

Get attached to the activity

People often choose fancy company names that have nothing to do with their job profile. But this is not so bad - there are situations when the name misleads the client and creates a large flow of non-target audiences. For example, you sell optical sights and night vision devices for hunting. Your company is called “Sharp Eye”. Most visitors will think that you can buy contact lenses, glasses, or, in extreme cases, spotting scopes and binoculars, but not NVGs.

Please note: if you can’t link the name to the activity, then take a neutral, expressive name. This is a good option for large and small companies.

The more original, the more clients

If you take some banal name, for example, the Aphrodite beauty salon, then you simply will not be found in search engines or directories, since there will be a huge number of the same salons in all regions of our country. Try to choose something unique - this way you will quickly be found on the Internet, and you can easily rise to the TOP without major investments.

Read also: Cooking business plan with calculations

Only positive emotions

How to name a company so that it is successful, profitable and attracts customers? Try to evoke positive emotions with her name. Avoid negativity and controversial situations. For example, the Nif-Nif cafe will evoke associations with a children's fairy tale for some, and a pigsty for others. The Garden of Eden clothing store is also not the best choice, because in Paradise, according to legend, everyone wore Adam and Eve costumes.

Come up with a few options and experiment with them by discussing with friends and colleagues

It is also not recommended to call the business by your first or last name. At the very least, play with it somehow to get an interesting name. For example, the owner Vladislav Dorn decided to open his own travel agency and name it after his name. In this case, the name “Lord of the Roads” would be a good alternative. But the hairdressing salon “Lana” has a right to exist, since the name here is quite abstract. Another reason not to name the company by your own name is the possible sale of it in the future. It is unlikely that the new owner will want to manage a company named after someone unknown.

Simplicity and Memorability

The simpler the name, the easier it is to remember. Don't overload your clients with unnecessary information. For example, you decide to open a confectionery shop. You can call it “Delicious cupcakes with raisins from Valya,” but this name is unlikely to be popular. But “Funny Marmalades” will certainly be remembered and will attract many new visitors with children.

Come up with a few names and “test” them with your friends. Give them a name, find out what associations it evokes. Carry out the same experiments with children - they may give you unexpected results.

Remember the laws

The law clearly regulates the requirements for company names, so be sure to carefully study this section. Let's figure out how to name a company so that it is successful. The list of title requirements is as follows:

1. All foreign names in official papers and in advertising must be written only in Russian letters. That is, when coming up with an English name, think about how it will look in transcription. Foreign letters can only be used in the abbreviated name.
2. The name includes the form of ownership of the company. That is, you can be called “Nimfa” LLC in abbreviated form, but officially you will be a limited liability company “Nimfa”.
3. The company name should not contain the names of countries or official names of government agencies. You will not be able to name the company “Form for the FSB”, “Lawyers from the GPU” or “Beer from the Czech Republic”.
4. Brands of well-known companies cannot be used. You will not be able to register the company “Apple Laptops” or “Voronezh Sprite”.
5. It is not allowed to use names that offend the feelings of believers or certain categories of citizens.

Please note: you can register two names for a company - one official, the other a short one. This will allow you to significantly expand the company's capabilities.

Brevity is the sister of talent, the simpler the name, the more clients will remember it

For example, your company’s official name is “Irkutsk Specialist Management Company”, or “IFUS” for short. IFUS is an interesting and memorable name that will appear in advertising and colloquial language, and in official documents there will be a full decoding of this name.

The name is the first impression of your company, its face and business card.

The name helps the company develop in the market and attracts buyers.

By looking at examples of successful and unsuccessful names, you can decide what to name your company.

First of all, it is necessary to take into account that there are a number of requirements when creating a company name.

Requirements for determining the name

• The full name of the company must be in Russian. Foreign words can be included in the company name, but only in Russian transcription. Latin characters are not allowed. Such common abbreviations and abbreviations as LTD, VIP are written in Cyrillic, and the & sign is written as “end”.
• The names of cities and regions of the Russian Federation can be used only after agreement with local authorities.
• The words “Russia”, “Russian Federation”, as well as their word forms and abbreviations can be included in the company name only after official permission from the Ministry of Justice of the Russian Federation and payment of state duty. Currently, the fee is 50,000 rubles.
• The names of intergovernmental, international institutions, as well as official authorities cannot be included in the name of an enterprise registering on the territory of the Russian Federation.
• The use of obscene words and expressions in the company name is prohibited.

Besides the legal aspects, there are certain rules for creating a new name. The process of creating this name is called naming.

What is naming?

Naming dates back to the 19th century and includes knowledge of psychology, linguistics, marketing, sociology and other sciences.

The name of the company should itself sell your product, according to experts in the field of naming.

Today, there are professional naming agencies that will help you develop a good name specifically for your company.

But using the advice of leading experts, you can come up with a successful name yourself.

The naming principles state:

1. Uniqueness and creativity. Originality is what will set you apart from your competitors. Therefore, it is better to immediately discard hackneyed boring names as unnecessary.
2. Euphony. Once you come up with a name, ask your friends to pronounce it. Do you like the sound of it? Will employees be proud to say their company's name?
3. Information content. Let the name carry a semantic load, so that a potential client, having heard it, already understands what we are talking about.
4. Brightness. Your business name should stand out from other companies in the same niche.
5. Associativity. It is not necessary that the name directly indicates the type of your activity. Sometimes naming uses the method of associations using images of literary heroes, comic metaphors and hints.
6. Use of "positive" letters. Experts have discovered that each letter carries an emotional connotation for a person. Thus, the letter K at the beginning of the company name promises reliability, Z is associated with something evil, but strong. The letters X, Ш, Ш – are considered “sad” and “dull”, and D and L – evoke joy and positive emotions.

Name examples

When planning to occupy a certain niche in the market, you need to consider your target audience.

When choosing a name, speak to the buyer in his language.

Respectable ladies are unlikely to want to visit a Japanese restaurant called “Sushi-Mushi”, and young people will not be attracted to the “Quiet Evening” cafe.

Therefore, when choosing a name for a restaurant, studio or construction company, first of all, decide who exactly you will work with.

Construction The company, depending on its field of activity, may be called:

• My fortress
• Elite – Build
• Marvelous House
• Guarantee
• EcoStroy
• Reconstruction
• Master OK
• Monolith Stroy

Legal The following names are suitable for the company:

• Advisor
• Themis
• Lawyer
• Expert
• Partner
• Consultant

Tourist the company will attract potential clients through names:

• Around the World
• Cote d'Azur
• Paradise
• Wind rose
• Pilgrim
• Oasis
• Globus Tour
• Vacation

Tea shop will stand out among competitors with the name:

• Welding
• Real tea
• Tealeaf
• Plantation
• Samovar
• Tea house

Real estate agency can be called:

• Good choice
• Square meter
• Favorite City
• Cozy home
• House Domych

Children's cafe suitable names:

• Sweet tooth
• Far Far Away Kingdom
• Fairy tale
• Planet of Childhood
• Little toddler
• Chocolateland
• Yummy

Of course, the name itself will not bring profit and fame to your company.

But still, the name is a very important link between you and potential clients.

A correctly chosen name is the key to a successful start and subsequent development of the enterprise.

How many bad business names have you come across in your life? Even if you don’t take all kinds of long abbreviations that were popular before, such as “TransStroyKomBizTrendTech” and the like. Are you afraid that the name of your future company will become a real problem? After all, he always wants to stand out not only in quality and quantity, but also in his approach and details. So that whoever sees the sign will forever remember that there is such a cool company...

Especially for those who are wondering in advance about the name of the company, and for everyone else who just wants to educate themselves a little more on the issues of organizing a business, we analyze the features of company naming. And the main thing here will not be the creative component, but the rules that you must not forget about when you are brainstorming in search of the perfect name.

Note: if you don’t know the rules of names, you can run into a banal refusal to register a company. So let’s arm ourselves with knowledge and move forward.

Features of names and English version

• First thing you need to know - when registering an LLC, you will need to indicate the full name on Russian, in which will naturally be included in “society with limited liability."
• Second - English words can be used. But! They must be written in Russian letters. That Yes, if anything happens, please contact transcription rules and let's continue to create.
• Third - cannot be crossed and stir in one name and Russians and English words. That there is either one or- second.
• Fourth - it is prohibited to insert foreign characters, and also foreign words, which, according to are essentially terms with designation of any type of property.

Additionally: the Charter of your company will also reflect the abbreviated name (if it can exist at all). The rules are the same.

A primitive example: full name: Limited Liability Company "Land Trolley". Short name in the Charter: LLC "ZV".

After all, everyone knows that the “paper” clerical language of documents that you will encounter almost every day is very dry and does not strive for brevity. For example, in official documents you will write the full name of your “corporation”. No matter how much you want to cut it.

And internal correspondence can also be contained using a short name.

Note: if your Napoleonic plans for business development include going international, immediately make sure that both versions of the name are in a foreign language. And here you will need to use translation, which is used in practice much more often than transcription:

Limited liability company "earthen trolley"

Note: here we have given an example with a literal translation. But, for example, the translation of the form of ownership (“LLC”) can be designated in a different way.

What not to do during the company naming process

1. Enter symbols like “@”, “+” and so on.
2. It is forbidden to assign to the name is the word “VIP”, the abbreviation “Ltd”. By the way, Ltd- and is “LLC” in its own sense.
3. Cannot be inserted into name words such as “Russia”, “Moscow”, “Russian Federation” (and respectively "RF"). Note: There are some exceptions to this prohibition, but at a minimum, they will require approval from government administration and state duty only for use will not less than 10 thousand rubles.
4. Not that so it's forbidden, but extremely not welcome without approval the necessary department to insert the names of cities or other subjects of our country. If there is no consistency will be in You can expect a summons at any time court from the mayor's office.
5. Names that go against social norms. This and about ethics, and about the moral side, and about humanity...
6. Mat is prohibited. Just like slang and jargon.
7. Not it will be possible to use the names of international organizations and any public associations.
8. Naturally, if a brand or trademark is patented, then you have no chance of taking it Name. Otherwise - again a summons court.

Almost everything else is possible, so the field for creativity and creativity is in front of you. In fact, many companies are moving away from the stingy dullness in names and, without violating anything, very cheerfully use rights in naming.

Example: Big Good Anaconda LLC, which runs its own bar in Kazan (a bar under a different name). Or here’s another bar that has grown into a huge network (you can find the name yourself), which is managed by Otgnagai i Zhgi LLC. These are real examples. And, as you can see, if you are doing business, you don’t have to do it with a sour face.

How to come up with your own name. Small tips.

If you have no friendship with fantasy at all, then here are some tips for you on what areas of your life you can get ideas for a name from:

• Names of loved ones. What's wrong with store "Tanya", which is called by an adult uncle entrepreneur in honor of your daughter. If you want to boost your self-esteem a little, you can call V honor yourself. Although, if you later decide to sell the company, then you'll have to find someone who won't care, but then no everyone can like this choice.
• Direction of activity. Are you selling dried bear meat? So name the company - “Dry bear.” Do you want to do renovations? "Repair" - an excellent name for an LLC, you can also add something to highlight it. Type "Trolley Repair", "Life and Repair" ... But not overdo it. Still, working with imposes certain restrictions on people. It’s better to let the potential buyer immediately guess that he at may acquire you, than looks at him suspiciously Name.
• If you can't cope with creative naming task, try asking those who surround you. Most likely, everyone will offer several interesting options. IN finally, start going through everything you see around you. Let it take no one hour, but you with live by this name and work.

The best name- something that simultaneously has the qualities of capacity, brevity and a little creative spirit. And, if it is assumed that direct clients will directly encounter this name, then it is better to add to it an indication of the activity and a pinch of unusualness so that the person can remember it immediately and forever, but does not shy away in confusion.

Therefore, first you need to understand who your target audience will be. If these are exclusively people of the old school, then there is no point in humoring them. The humor in the title can also play a very cruel joke. If the taxi company is called “Accident” or “Brakes”... well, it’s funny once, and then you won’t get many customers.

Examples of names by field of activity

You need to understand that each niche has its own client expectations, just like the audience itself.

• So, for example, if we are talking about construction of houses, then people are used to seeing more seriousness and respectability that many people associate with reliability. AND if you call the company “SekundaStroy”, or somehow “Shalyai-Valiai”, then your competitors will only rejoice. Therefore, most often in In the construction industry there are more and more “megacities”, “stroybyty”, “uytstroy” and so on.
• Tourism business involves attracting clients already dating stage. Therefore, names that promise him rest and pleasure, they will already be working on you. "Beach", "Sea Lagoon", "Palm Trees and The sun" - what not names? Sounds much more attractive than “Titanic” or “Berezhka on river."
• If you if you plan to engage in transport or transportation, please indicate this in company name what will be said about advantages of the company - speed, convenience, reliability, access everywhere. So, for example, the hackneyed name “Fast and Furious” and That better than "Racing" carts", although the second one breaks records in terms of originality.
• The furniture business sector is also rich in available naming options, but very many don't bother themselves a lot. Therefore on Every corner you can find a “World of something” (doors, sofas, windows, walls and etc.). Of course I want to show the vastness of choice in your company, but use roads less traveled. The context of creating a cozy atmosphere is perfect here, because we are talking about home.
• Law firms are obliged by their name to convey confidence to the consumer. To them and this is how clients come with personal problems. Therefore, there will be no humor here anymore quite appropriate. "Legal assistance", "Good advice" - give the client hope that he will get the desired result if contact you.
• That the same applies to private medical institutions. Not make flashy names, here it is important for a person to feel calm. Therefore, actually names such as “Family Health” are used. But Not be deceived. Clinic “Your Health!” will arouse suspicion, because the name is more reminiscent of toast drunk.

General advice - don't focus only on yourself when coming up with a name for a company that will sell a product or service to another person. It is important that the emotional response is from the audience, and not just from you.

Bottom line

We figured out what rules exist in the naming of companies, what cannot be used as part of names, and thought about what you can pay attention to if the task is to name a company in a specific field. The last piece of advice that can be given in this largely creative endeavor is that if it is difficult for you to do it yourself, contact another person. Fortunately, there are now enough creative agencies and creative freelancers. But in general, such a procedure is not so complicated that you have to pay for it. It's another matter if you need to create a whole style or brand.