Aspiring businessmen and startups without capital have to look for money to launch a project. Searching for an investor takes time and effort, and the result may be zero. But we still hear about the great successes of newcomers in business. It turns out they can help ordinary people who are ready to take their word for it and give money. And this phenomenon is called crowdfunding.
Crowdfunding – modern model searching for funding among individuals who are ready to support their favorite project with money. Information is found on special websites – crowdfunding platforms. Unlike crowdsourcing, crowdfunding involves only raising funds, and not searching for volunteer helpers.
You want to publish a book or magazine, host a festival, or launch a new product, such as an inflatable sofa without a pump. It is unknown how long it will take to find funding. Crowdfunding allows you to receive money in just a few months. To do this, the authors of the projects describe in detail the idea, the costs of its implementation and set a goal - how much money they want to raise.
Whether you succeed depends on whether people trust you and see the value in the project. Crowdfunding has helped and continues to help small businesses and startups. Using “collective” funds, they conduct charitable events, develop free programs, record music and make films.
The interactive course of the online university Netology “Crowdfunding: how to get funding for your project” will help you decide on the choice of a site, properly design the project and develop a reward system.
Who's who in crowdfunding
The main characters of crowdfunding are the founder (the author of the project) and the sponsor (backer, or donor). Sponsors finance the project through the system, and the author receives funds for its implementation.
Before launching a fundraising campaign, the author calculates the costs in detail to determine the amount required. An important condition for crowdfunding is openness. People need to see how much money you need, how much you managed to raise and how much is still missing. The collected amount can only be spent on the purpose - there will be a demand from the author.
Crowdfunding fundraising models
- All or nothing: if the project does not reach the required amount by the appointed date, it receives nothing
- Leave everything: the author receives exactly the amount minus the commission that he managed to raise
- Remuneration: first the amount is collected, then a team is created to implement the project; she gets paid for her work
- Free-price deal: the author creates a product (for example, a book, an audio recording), and the sponsors themselves decide how much to pay for it
- Charity: free transfer of money
Global crowdfunding giants
The most famous crowdfunding platform is Kickstarter. It has been operating since 2009, and during this time it has attracted the attention of large American corporations, government agencies and venture capital funds. Here they select the most suitable projects for investment. This platform works on an “all or nothing” model.
Kickstarter's main competitor is Indiegogo. This platform allows for a more flexible financing model, unlike the first one. It doesn’t matter what part of the declared amount was collected, all the money will go to the author. However, he may choose an “all or nothing” model instead of a flexible model. It will cost him less: the commission will be lower.
In 2015, Kickstarter raised $71.5 million, a global leader. And although there are no sites with similar turnover in Russia, two of the largest can be identified: Boomstarter and Planeta.
Crowdfunding platform "Boomstarter"
It is called the Russian analogue of Kickstrater. The site opened in 2012, and at first it offered fundraising only according to the “All or Nothing” model - until deadline. In 2016, it became possible to collect money indefinitely - until the goal.
Each fundraising campaign is assigned a manager. It warns and corrects errors. The system commission is 10%, another 13% is income tax.
Boomstarter attracts creative, technical and other projects with a purpose. This site raises money for the creation of films, music, video games, books, software and more. There are 13 categories in total: society, games, food, design, fashion, art, publishing, music, technology, theater, video, photography and choreography.
"Boomstarter" does not support charity or anything related to it. Authors raise money for clear goals - record a music album, publish a book, create a finished product or work of art.
- In 2013, Boomstarter managed to raise over 3 million rubles for the filming of the film “Panfilov’s 28,” although the authors asked for 300,000 rubles
- In November 2016, sponsors raised 1,429,220 rubles to reprint classic comics about the Teenage Mutant Ninja Turtles in book format (800,000 rubles were needed)
- In May 2016, 998 sponsors raised 3,890,140 rubles for a pocket sofa that can be inflated without a pump. The authors of the project asked for “only” 1 million
Since the opening of the site, 1,458 projects have managed to raise 309 million rubles. Projects in the categories of music, films, books, and computer games receive the greatest response.
Features of "Boomstarter"
— Fundraising
If we compare “Boomstarter” with another service - “Planet”, then it differs primarily in its fundraising model - “All or nothing”. The author had to collect the amount by a specific deadline. If less was collected, the site returned the money to sponsors. Later, the platform softened, and it became possible to raise funds indefinitely - until the desired goal is achieved. “Planet” gives away the money if the amount is collected at least half (50%).
Author contribution. If the author of the project found part of the money outside the crowdfunding platform, then “Boomstarter” allows him to make an “author’s contribution” with this amount. These funds are counted towards the general fund, but are not paid upon successful completion of the campaign. There is no such opportunity on Planet. You can withdraw the amount if it reaches 50% of the target.
Personal manager. “Boomstarter” assigns a manager to each project. You can keep in touch with him by phone. In “Planet” communication is only by email, and this is slower.
Online training. “Boomstarter” quickly teaches you how to launch projects in an online school at any time. “Planet” conducts classes only once every 3 months, and you must attend them in person.
Refund. Boomstarter charges a commission from sponsors when returning money from unsuccessful projects. "Planet" returns the funds in full.
Crowdfunding platform "Planet"
“Planet” appeared on the RuNet among the first crowdfunding platforms in 2012. Initially, the creators of the site had the idea to create a service that would help fight piracy in music - by pre-ordering albums.
In 2011, the service opened in test mode. The first project was to raise funds for the recording of a studio album by the group “BI-2” (the co-founder of the platform, Max Lakmus, serves as its bass player). We managed to collect 1,250,000 rubles for the recording. This successful project was followed by others, also from the field of music. Later other categories joined and the service expanded.
Gradually, Planet grew into an online broadcasting service and an online store and began producing content itself.
Money is collected according to the “All or Nothing” model, but there is favorable condition– you need to collect at least 50%. The system will take a commission of 10% of half of the amount set as a goal, and will return the remaining money with a commission of 15%.
When the fundraising deadline expires and 50% of the desired amount has been accumulated, the platform offers the choice of either withdrawing the money (with different commissions) or extending the campaign for the same period as initially (180 days).
Main directions of projects
The first project of “Planet” was to raise funds for recording music, so the creative categories receive the maximum response. Here they help find money to release an album, make a film, organize a festival.
Successful fundraising cases
- The “Planet” record holder for fundraising was the “Three Melodies” cartoon project. The author set a goal of collecting 2,200,000 rubles and exceeded it by another 50 thousand rubles
- The group "BI-2" collected 1,262,250 rubles for the recording of the album Spirit, 1,023,100 rubles for the recording of another album - "16+", as well as 1,073,460 for the concert edition (DVD + CD)
- In the events sector, a project to stage a musical based on the songs of the Aquarium group stood out. 1 million rubles were required, but we managed to collect 1,147,997 rubles
The official website of Planeta states that as of May 2017, 638,550,369 rubles were collected through 2,790 projects (according to statistics, every third project managed to achieve its goal).
Features of "Planet"
“Boomstarter” attracted an audience more interested in business ideas and technology, while “Planet” attracted an audience more interested in creativity and charity.
Famous people raise funds on Planet, they are loved and known, so they are more willing to give money. In the shadow of the stars, it can be difficult for average creators to engage an audience. Boomstarter has a reputation as a platform for beginners, so there is a greater chance of success without such strong competition from celebrities
How to choose a crowdfunding platform for your project
Comparison table between Boomstarter and Planeta.ru
| "Boomstarter" | "Planet" | |
| year of foundation | 2012 | 2011 |
| fundraising method | All or nothing | All or nothing, Leave everything (if collected over 50%) |
| popular destinations | Business, technology | Music, cinema, creativity, society |
| commission | 10% | 10-15% |
| payment deadline | The next day | In 7 days |
| opportunity to withdraw money | From 100% of the amount | From 50% of the amount |
| placement on other sites | Allowed | Forbidden |
| online store of goods from projects | No | Eat |
| placement period | Any (Up to target) | 180 days (+180 days when collecting from 50%) |
| collection for personal purposes | Prohibited | Allowed |
| personal manager | Eat | No |
| learning resources | Eat | Eat |
| average project fee | 211,934 rubles | 228,871 rubles |
| number of completed projects | 1 458 | 2 790 |
| amount of funds collected | 309 000 000 | 638 550 369 |
When choosing a crowdfunding platform, focus on its “specialization”. Business projects, development of new technologies and products can find a greater response on Boomstarter. "Planet" attracts more creative and social projects.
If you have never raised funds on such platforms, then at Boomstarter you will be trained online and assigned a manager-curator to the project. At Planet you will have to study “live” - attend classes in person. If you don’t live in Moscow, then this is inconvenient.
Pay attention to the amount of funds raised. Both "Boomstarter" and "Planet" show good result. This means they are working to improve the service and make the collection process more efficient.
Video: how to describe a project on a crowdfunding site
Crowdfunding can help you
If the idea for a startup or creative project can really be useful, it will be easier to get money. People will be interested and will collect them for you. The task of the author and aspiring businessman is to convince them of success. Crowdfunding platforms will help with this.
If you have anything to add on the topic, don't hesitate. Leave comments!
About Yandex.money
Yandex.Money has long been used to raise money for crowdfunding. But if before people collected money on their websites, now they are moving to social networks. Our application will help them quickly disseminate information about any campaign on a social network, and the informer will show in real time how much money has already been collected,” commented Natalya Khaitina, deputy general director payment system.
It is worth noting that in lately And large companies pay attention to the global trend and increased interest in crowdfunding, for example, the Yandex.Money application has appeared on Facebook, with which users can organize fundraising for various needs - from scientific and charitable projects to a trip out of town with friends. The application is called “Collect Money”. Also, the Yandex.Music service team announced the launch of the opportunity to send funds to a popular artist. On at the moment users can send money through the system.
Crowdfunding Rules
- Clearly stated goal
A public calculation of all costs proposed to be covered by donations.
The thesis “There is no such thing as too much money” is absolutely not suitable here, because donors can direct the funds to other charitable needs. In the global practice of crowdfunding successful examples There is no campaign without a target. - Transparent collection process
Information needs to be made publicly available. Not only for those who have already made a contribution, but also for those who are just about to make a decision. Publicity and transparency. - Before publishing details, they need to be tested
When you try to transfer money to a specific account, the system may display a message that the recipient is anonymous. This makes the donor think that the transfer would be good to do with patronage. - Help is not only monetary
Among the people who sympathize with the project there may be potential advertisers and managers advertising agencies, able to include the project in their media plans, and owners of visited sites who could help with attracting audiences. - Matching
Many Western charitable structures present grant applicants with the same condition: show us matching funds - the money that other sponsors invest in your project. The presence of third-party partners who believe in this project and are ready to invest in it serves as a guarantee of its reality and viability. In the case of crowdfunding, what matters is not the partners involved, but the team efforts made to extract maximum efficiency from the donated money.
How do crowdfunding platforms make money?
Typically, platforms take a percentage of the funds raised. The size of the commission varies in Russia from 5% to 15%. Planeta.ru, for example, keeps 5% of the amount raised by a successful project. Another 5% goes to payment aggregators. If the project has collected from 50 to 99%, the total commission will be 15% (10% - Planeta.ru and 5% - payment systems). There are no platform fees for charitable projects. In addition, the service sells music albums, various accessories, and is also planning to open the sale of concert tickets.
The Rusini platform, by the way, does not take a commission at all - it was created to solve social problems.
What is crowdinvesting
Crowdinvesting is an investment in a project made by a large number of people - micro-investors.
This does not mean that only micro-investors are involved in the project. There are different schemes. For example, 51% of the shares belong to the funders, 20% to the business angel or venture fund, and the remaining share is sold to micro-investors who are ready to invest several thousand rubles. Microinvestors can receive shares of a company or a share of a startup's assets. Lending is possible - the founder will have to return the money borrowed from crowdinvestors with interest.
Crowdinvesting has the same advantage as crowdfunding - a massive assessment of the prospects and necessity of the project. A main factor attractiveness - an opportunity to play with luck, try to guess which startup will take off. World economy Meanwhile, it is filled with real money from piggy banks. The amounts can be quite small - the point is not to attract a "shareware" starting capital, but to attract more participants to the investment and startup market.
Crowdinvesting is a game. Not all startups will be successful: only a few will become breakthroughs. The remaining investments will either fail or bring little profit. So crowdinvesting is only suitable for those who clearly understand:
- All the riskiness of micro-investments, psychologically ready to lose investments
- That crowdinvesting is a long-term story
- That they actually provide the startup with a round of seed investment
- This is not a “bet of your life”, you need to give a truly free amount
- In many ways this is an image story
- Due Diligence may not be carried out at all; the prospects of the project are assessed “by eye”
By the way, the Russian platform for crowdinvesting is SmartMarket.
Forecasts
The main question is: is there anything new awaiting us? If crowdfunding companies abroad are growing, if not like mushrooms, but there are nevertheless quite a lot of them and they are spreading their influence further and further, then in Russia new projects are either hiding somewhere or they simply do not exist. You can, of course, take into account some single projects, like “All Tolstoy in One Click” (opened in June 2013), the goal of which is to digitize the 90-volume collected works of Lev Nikolaevich.
Video about crowdfunding
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Today, a popular method for financing and implementing your ideas is crowdfunding. In this article we will look at the best Russian platforms for crowdfunding.
The term "crowdfunding" appeared in 2006 and means attracting financial resources from large quantity people.
- The goals of crowdfunding are:
- sale of a service or product;
- holding events;
- helping those in need;
- support for legal entities and individuals.
How does this work
The scheme of work is quite simple: some people put forward various ideas and ways to implement them, while others make their financial contribution to these endeavors. Investors usually receive various bonuses, for example, a percentage of future profits as a result of the project.
Watch the video about the nuances of crowdfunding and the general scheme of work:
What is the price
In this way you can collect quite impressive amounts.
- For example, with the help of crowdfunding sites around the world, the following has been collected:
- in the field of entrepreneurship - $6.7 billion,
- V social spheres e - $3.6 billion,
- for the needs of cinema and theater - $1.97 billion,
- in real estate - $1.01 billion,
- in the recording industry - $0.74 billion.
According to Wikipedia, the first case of crowdfunding was recorded in 1997, when fans of the British band Marillion raised about $60,000 to finance the band's US tour.
There are 3 main types of crowdfunding:
1. Reward crowdfunding: the most popular type, in which investors receive bonuses and rewards in exchange for their financial investments. 2. Debt crowdfunding: investors are promised a share in a future project or a return on investment from future profits. 3. Equity crowdfunding: the author of the initiative sells part of his business to an investor or offers a share on conditions.Most popular destinations
- Crowdfunding in Russia is represented by the following popular areas:
- "All or nothing": if achieved financial goal the author of the project receives money. If the goal is not achieved, all funds are returned to investors.
- “Leave everything collected”: Regardless of whether the goal is achieved, the startup author receives all funds raised, excluding commission.
- "Reward": the collected amount is received by a team that is ready to take on the project.
- "Deal with free price": Usually the product of creative activity is exhibited, and investors set their own price.
- Charity.
Before we get to the review the best sites for crowdfunding in Russia, we will consider its basic rules and patterns.
Basic rules
- In order to attract potential investors, you need to adhere to certain rules developed empirically:
- Make a plan. It should clearly indicate the path to implementation of the project.
- Be convincing, because you are asking complete strangers for help.
- Choose the platform that best suits your goals.
- Offer gratitude for assistance provided. This could be providing investors with the final product of the campaign or some kind of souvenir.
- Attract promoters. The hardest part is getting the word out about your campaign. more people. This is where the help of relatives, friends, and people who have invested in this startup comes in handy.
- Learn from successful startups.
- Look professional.
Russian crowdfunding platforms
We present to your attention an overview of crowdfunding platforms in Russia.
Boomstarter.ru
The Boomstarter platform began its work on August 21, 20012. Its founders are Evgeny Gavrilin and Ruslan Tugushev. This site does not provide dividends to investors in the form of finance or shares in the business.
- In order to place your project on this platform, you must:
- register on boomstarter.ru;
- complete the project using the online designer;
- indicate the type of remuneration for sponsorship;
- send the project for moderation;
- After successful completion of moderation, launch the project.
Boomstarter is considered the Russian analogue of Kickstarter. The second activity of this platform is crowdgifting: on the site you can choose a gift for yourself or loved ones, and sponsors can contribute money to purchase this gift.
The Boomstarter platform takes a reward in the form of interest in case of successful fundraising for a particular startup.
Planeta.ru
The next platform for crowdfunding in RuNet is Planeta Ru. The secondary services of this platform are broadcasts of concerts, shopping in stores, and various news. A citizen of any country who has reached the age of majority can launch a project on this site. The Planet service does not finance commercial programs or political activities.
Watch the video about the features of creating a project using the Planeta Ru platform:
The resource commission is 5% of the collected amount, but if the project attracted 50–99% of the required investments, then a commission of 10% is charged. Also, 5% is transferred to payment systems. There is no charge for charitable initiatives.
The main condition of the platform is that the project cannot be simultaneously launched on any other similar resource.
One of the advantages of the Planet platform is the possibility of extending the fundraising period for the project, which is provided one-time.
Kroogi
The Kroogi project was founded by Miroslav Sarbaev in 2007. This is the oldest of the largest Russian crowdfunding platforms. A special feature of this platform is crowdfunding in the creative field. Placed here musical compositions, videos, books and distributed on a pay-what-you-can basis. There is also a section directly related to crowdfunding, where funds are collected for the implementation of creative ideas and projects.
At the beginning of its activity, the Kroogi platform did not charge any financial reward, but over time a flat commission of 15% was established.
ThankYou is a platform similar to the Kroogi service that hosts music and literary works. Opened in 2010. Users can download any site content for free or pay any amount for it at their discretion. Money is paid on the basis of a contract, which must be concluded by any author who posts his work.
Together
The Tugeza platform was created to finance charitable and social spheres. The site started on August 7, 2010. The site can be used for crowdfunding for personal needs, that is, with the help of people to find, for example, some thing.
The working mechanism is as follows: first in social networks information is collected about who needs what kind of help. Then a message about the action is posted on the Tugeza website. It must be indicated in what timeframe it is necessary to raise funds, to whom and for what they will be used.
At the moment, the site has frozen its functions as a crowdfunding resource.
Naparapet
The Naparapet platform was created for the implementation of art projects in 2011. But at the moment it is not developing as a crowdfunding project.
StartTrack
The StartTrack platform was created with the support of the Internet Initiatives Development Fund in 2013. Medium and small business projects are hosted here. StartTrack became the first crowdfunding platform to receive over 90 million rubles as investments during its creation.
- The work flow is as follows:
- The platform hosts a project of a running business.
- Information must be updated every 2 weeks (important business indicators and income must be indicated).
- The fundamental operating principle: the main investor attracts co-investors and together they form an investment syndicate.
- Investor participants are offered a share in completed projects.
- Investors must be accredited.
- Investors can make proposals for adjusting the project in the direction of increasing investment expectations.
For a review of the StartTrack company, watch the video:
CrowdPress
CrowdPress is designed as a platform for creative projects. Today it is a dead resource.
"My teacher"
This platform differs from other crowdfunding sites in Russia in that it was intended to provide assistance to the initiatives and ideas of teachers. Despite unique idea, this site has ceased operation.
"A thread from the world"
“From the World by Thread” is also a platform for crowdfunding, its official website is smipon.ru, the project was launched in 2010. The uniqueness of this resource is that both charitable and social initiatives, as well as technical or creative ones, can find a response there. Bonus opportunity - extension of the campaign period by 25% of the initially stated period if 70% of the required funds are collected.
"Rusini" (official website - rusini.org) was the first platform for socially oriented crowdfunding. Founded on April 10, 2010. To publish a project, you must have a clear business plan.
- All posted initiatives are divided into groups:
- environment;
- elderly people;
- children;
- animals;
- social business;
- culture and art.
The special feature is that anyone can post information about their initiatives.
At the moment, this crowdfunding platform has suspended its operation in Russia.
"Startman"
The website of the Startman platform is distinguished by its laconic interface and convenient division into areas (for example, design, sports, society, technology and others). The site was created on March 12, 2012.
"Startium"
The Startium platform was launched on October 14, 2014 and specializes in supporting startups related to new technologies and IT. A special feature is the ability to vote for projects.
Is crowdfunding right for my startup?
In order to have a successful outcome of your campaign, before launching it you need to soberly assess its feasibility and chances of success. With the right approach, crowdfunding is suitable for almost any startup. But for this you need to have detailed business plan, be socially active and expand your contacts. And the main thing is to be ready to take everything into your own hands.
Now you know what fundraising for projects is called, and you can find the most suitable platform for your ideas.
The very word “crowdfunding” came into use from English language and translated means “popular financing”. By and large, this is exactly what today’s crowdfunding platforms do, that is, they voluntarily raise funds for the implementation of a particular project. As a rule, such projects are the most unusual gadgets. There are also currently several types of crowdfunding, but only a few of them operate in our country. Next, we will consider the main global and domestic crowdfunding platforms.
Perhaps the most famous crowdfunding platform in the world. It was the development of Kickstarter.com that gave impetus to the emergence of similar projects. Moreover, the resource is one of the thousand most frequently visited sites in the world. It's important to note that cash on this resource they gather for implementation specific idea, rather than funding existing programs. If it so happens that the required amount was not collected, then all contributions are returned to investors. Kikcstarter specializes in electronic gadgets, home gadgets, etc. Probably the most successful and profitable project platforms became “smart” watches Peblle. The idea itself was to display information about calls and messages on the dial. The project ultimately raised $10 million.
IndieGoGo is truly international platform, because it covers more than 200 countries. It can be used to raise funds for charitable activities, opening your own business or implementing one or another idea. Also, recently the option of raising funds has appeared. If you simply don't have enough money to hold an event, children's party, operation or other unforeseen event, then you can place your offer on the site. The difference from Kickstarter is that regardless of whether the required amount for the project has been collected, it is still transferred to the developer, but there is different size site commissions. Among the successful startups that were placed on IndieGoGo, we can perhaps note the Jolla tablet, which reached the required amount in a few hours, as well as the Ritot projection watch, which attracted investors for $1.5 million.
This platform is ideal for startup beginners. Its interface is quite simple and friendly. It offers projects in the fields of art, business and science. It is also possible to raise funds for public events. The principle of fundraising is similar to the IndieGoGo resource: even if required amount will not be collected, the money is still sent to the author. But you need to take into account that if there is a shortfall, you will have to pay a larger commission. RocketHub is a completely transparent and open platform, and therefore all information on projects can be easily and calmly viewed at your convenience.
The platform was created by immigrants from the USA. Its main difference from the above is that there are no restrictions on PeerBakers and you can raise money for a project in absolutely any field. At the same time, it is important that both projects and already ready business which needs investment. But if there are no restrictions on the field of activity, then there are restrictions on financial issue. Big business It is unlikely that it will be possible to adequately sponsor due to restrictions on fundraising up to 25 thousand dollars. There is also a kind of “school for beginners” that will help you understand the principles of the site’s operation. Crowdfunding specialists will quickly and thoroughly answer your questions. Consultations are also possible during the work process.
This platform is mostly engaged in investing in social projects. Boomerang was founded in Denmark quite recently. At the beginning of the “path” the main emphasis was on sponsoring video game and music projects, following the example of the crowdfunding leader Kickstarter sites. But then the founders decided to change the field and focused on social and socially significant projects. By the way, the amounts on this site are very small, especially in comparison with other resources. On average, they do not exceed 10 thousand dollars. There is information about this site interesting fact: Social projects on Booomerang have a much higher response rate than social projects on Kickstarter. The developers of the European site are very proud of this fact. After all, it is often much more convenient for people to sponsor a project social plan than an interesting and sometimes unnecessary gadget.
In addition to the above platforms, there are also specialized investment resources operating around the world. For example, it was in the USA that the first registered platform called ArtistShare opened.
It hosts projects of a musical nature, and is also an independent recording company. Artists who worked with this resource have been repeatedly awarded with prestigious music awards. Other similar resources include PledgeMusic and SellaBand. By and large, they are classic crowdfunding platforms. With their help, musicians can raise funds to release an album or record a new song. The important thing is that there are no country restrictions, that is, musicians from any country can participate.
There are also crowdfunding resources in our country. However, this type of investment often does not find popularity. Instead of interesting projects and business ideas, investors prefer to invest in recording music tracks or albums. And yet, there are quite a lot of platforms for collecting investments in the vastness of the Runet, and we will further highlight the main ones:
The site has been operating for over 2 years and during this time it has been possible to collect a total of over 100 million rubles. The site has strict requirements for participants (age 18 and older, have a bank account, etc.). The site hosts investments in various creative, public projects, publishing books or recording music. It is prohibited to finance commercial projects and actions of a political nature. It is worth noting that before your proposal is posted on the site, it goes through several stages of moderation. After launch, you are assigned a personal curator to monitor the proposal. A negative factor of Planet is its rather high commission - 23-28%. By the way, among Russian crowdfunding platforms, this figure is the highest.
This resource has also been operating for about 2 years. Has also enough strict rules, therefore somewhat similar to “Planet”. True, Boomstarter only sponsors creative projects. There is no place for social and public things here. It is worth noting that fundraising has a time frame of 60 days. After which the applicant can take the collected money or not take anything.
Perhaps the oldest crowdfunding platform in Russia. It has been operating for 6.5 years. Unfortunately, there is no data on the total amount of funds raised. The main difference from the above-mentioned platforms is that you need to have ready-made content that users will pay for. Moreover, this can be not only musical or video works, but also something else. Naturally, it is prohibited to duplicate other people's content. This service Great for beginners on the creative path.
A later analogue of the “Circles” service. ThankYou has been around for about 3.5 years. Major projects are projects of a creative nature. No “socialism” or public projects.
10. “A thread from the world”
This is a multi-profile crowdfunding platform with 5 years of experience, which supports the implementation of projects in business, education, ecology, and creativity. Thus, the platform covers areas of activity from music group, to the home zoo and computer games. Mandatory control is carried out by the site administration over the quality of published projects. In cases of a successful project (100% collection), the entire amount collected is transferred to its owner. In other cases, the funds are returned back to the sponsors.
In conclusion, it can be noted that crowdfunding activity has begun to grow in recent years, with many interesting business- ideas and gadgets appeared on the market precisely thanks to such platforms.
So if you have worthwhile idea, or already finished project in which you believe with all your heart and you need finance for its development, be sure to use these services. Good luck to you and your noble ideas!
Sincerely,
Technocontrol team
The assertion that there is no such thing as crowdfunding in Russia is more than erroneous. In our country you can also register new project and attract investment from him using platforms specially organized for this matter.
There is no need to study English in depth and run to an overseas Kickstarter. Your own shirt is closer to the body! Moreover, among Russian investment portals you can find exactly the place that suits your goals best.
In this article, the site would like to talk about ten really working crowdfunding platforms where you can post your idea and raise funds to bring it to life.
The first, and probably the most popular, is Boomstarter. This platform works on the principle of “All or nothing” - that is, if your project does not reach the full amount needed for its implementation, all the money is returned back to the backers. There are mainly creative projects here - films, quests, comics and the like.
Currently, about two hundred active projects are registered on the site. Among the successful ones you can see the Most street art festival, the film “28 Panfilov’s Men,” a documentary about Oleg the Prophet, and even a planetary energy transmitter.
Kroogi hosts creators of musical projects. It works on the principle of “deal with a free price”, that is, backers themselves name the price of an already created song or composition.
The site takes a 15% commission from the collected amount.
Naparapet. The platform was created for creative projects, but it cannot yet be called successful. There is only one project registered here, which did not raise the required amount. The site's creators still need to work hard on its promotion.
Unlike the previous site, Planeta.ru is a well-known resource where social and creative projects are most often registered. At the moment, about seventy startups are registered here, the most relevant of which are raising funds for the restoration of the temple complex in Selts, a car for volunteer rescuers, and the like.
The name alone speaks volumes about the purpose of the site. Here money is collected for the implementation of mainly creative projects, of which there are about eighty. The platform operates on the “all or nothing” principle.
You can find projects of interest by city or destination. Interesting projects include installing a monument to Steve Jobs, organizing a Rotary park for children with disabilities, launching a donation service, and much more.
The Rusini platform, not as a site, but as a project, has been known since 2010. Not only social but also creative projects, as well as IT-related startups, can realize their potential here. At the moment they are trying to restart the site, and there is a so-called “stub” on the site.
The Startman service makes it possible not only to raise money for the implementation of your project, but also provides a variety of services - for example, you can order a consultation, design a project, develop a campaign plan, etc. The platform has already helped implement 114 projects, with another 605 in progress.
The StartTrack investment platform has been operating since 2013. Here you can post information about your startup completely free of charge, then potential investors will be able to familiarize themselves with it and sponsor the project. At the moment, the company has about thirty projects and more than three hundred investors.
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