One of the most popular and beloved by all was the “Happy Birthday” promotion in the Feed. In 2020, the terms of the promotion have changed slightly. And you need to pay attention to this so that there are no disappointments or complaints later. You can get a coupon for a birthday discount in Lenta at the information desk in Lenta stores. You can also get a coupon through the official website lenta.com/bdcoupon/.
The “Birthday Discounts in Lenta” promotion was initially tested in three large regions. And after we saw that it was arousing great interest among buyers, we decided to launch it everywhere. Now the “Birthday” promotion in Lenta is valid in all 79 Russian cities where there are stores of one of the most large networks Ribbon.
Conditions for receiving a discount coupon
To receive birthday discounts you must have:
- activated Lenta card;
- a completed form indicating your date of birth;
- passport or other identification document (for example, driver's license) indicating your date of birth;
- ask the information desk for a personal discount coupon for your birthday promotion;
- leave your contact details and confirm your consent to receive notifications through any of the channels convenient for you (via SMS, text messages, email address);
- When paying for purchases, show the cashier your Lenta loyalty card issued in your name and the personal discount coupon you received.
Take advantage of this offer if you want to be able to purchase the necessary products for the holiday at favorable prices and get discounts. Of course, for this you need to fulfill one important condition: only the owner can take advantage of a 15% discount on all products sold in Lenta. If the selected products participate in, then the discounts are not summed up, but the one that is higher is selected. On at the moment More than 12 million people, owners of Lenta store cards, can take advantage of the discount.
The loyalty program, which is the main policy of the company, is aimed at making every customer feel welcome in any of Lenta’s supermarkets or hypermarkets. If at first each holder of any type of Lenta card was given a 5% discount on the entire range of products, then the “Happy Birthday” promotion became a logical continuation of the program.
How to get a coupon on the website lenta.com/bdcoupon/
Recently, you can get a birthday coupon in Lenta on the official website lenta.com/bdcoupon. There is a form where you need to enter your loyalty card number in the Feed. And you will receive a coupon to the specified email address. It can also be obtained through. There is a special page on the website www.lenta.com bd_coupon, which is intended for birthday people in different cities where Lenta chain stores are present. It doesn’t matter where you live: in Moscow or St. Petersburg, Omsk or Krasnoyarsk, Nizhny Novgorod or Kazan. In 2020, you can get coupons at lenta.com/bdcoupon. You can print a discount coupon in Feed directly from the website. To do this, click on the “Print coupon” button.
Many Lenta buyers are interested in how to get a discount coupon in Lenta for their birthday. These coupons can be received by anyone who:
- has a Lenta loyalty card;
- registered and filled out a form at the information desk;
- confirmed his date of birth by bringing a passport or other document indicating his date of birth.
Enter your customer card number to check if you are eligible to receive a birthday coupon in Feed:
How to print a coupon at lenta.com/bdcoupon/
After you see these greetings, you can:
- print the coupon by connecting a printer to your computer and bring it to the store to receive a discount in Lenta;
- if you used mobile application Tape or entered the card number from your smartphone, you don’t have to print the coupon. Just show it to the cashier when paying for your purchases. It will scan the barcode and the discount will be applied to your purchases.
- Don’t forget to present your Lenta loyalty card along with the printed coupon.
Advice! During this period, you can purchase products that do not spoil, thereby making small reserves. You can buy any products within 8 days with an excellent 15% discount!
How to become a participant in the “Happy Birthday” campaign in Feed
The promotion invites its customers to celebrate their birthday not just once a year, but for eight whole days! Isn't this a royal gift?
You can use the discount on your birthday, two days before it and five more days after it. Every day, during these eight days, you can buy goods worth no more than twenty thousand rubles
The discount amount consists of two components:
- from the discount that is provided to you with your loyalty card;
- discounts using a personal coupon received at the information desk.
Important! Discounts on all products cannot be combined. Usually the discount that is greater is applied. Discounts do not apply to purchases and tobacco products. The cash equivalent of discounts is not issued.
Three ways to receive a coupon in Feed
Now you can use your birthday gift and get a discount coupon in three different ways:
In all three cases, you can receive a discount coupon two days before your birthday. If you are registered on the website lenta.com and have access to your personal account, the discount coupon will appear there two days before your birthday. During registration in personal account you must indicate your date of birth. Your personal coupon will appear in your personal account two days before your birthday.
If you receive a card at the information desk, you will need to fill out a form, which you will find later in this article. After this, you will need to present a passport that confirms your date of birth. In this case, the employee will give you a discount coupon for your birthday right away.
How to get discounts in Lenta on your birthday
To be able to purchase all products with a 15% discount, you must:
- get a loyalty card and it;
- At the information desk, which is available in every Lenta store, you must ask for a buyer’s questionnaire. In the form you need to enter information about your date of birth, etc. To save time in the store, you can print the customer form right here. Fill it out at home and bring it to the store ready-made. All you have to do is give it to your employees.
Birthday discounts in Lenta in 2020 apply to a huge range of products. The conditions for receiving a discount coupon have become more favorable. Now the discount is valid not for 15 days, as it was in 2019, but for only eight. But if previously you could buy goods only once in all 15 days, now you can do this every day without any special restrictions. The main thing is not to spend more than 20 thousand rubles per day.
In Moscow and St. Petersburg, in Nizhny Novgorod and Krasnoyarsk, in Omsk and Irkutsk, as well as in other cities of Russia, you can get significant discounts on your birthday. Although the Lenta card discount cannot be combined with other discounts on these products, it is made up of general discount by card and personal coupon.
Birthday discounts are applied both in hypermarkets and in Lenta supermarkets.
Download and print the buyer's questionnaire to receive a personal coupon
Here is a form that you need to fill out, indicating reliable data that corresponds to your passport. You can print out the form for your convenience, fill it out at home, and then bring it to the Lenta store and give it to the employee at the registration counter:
- you need to choose how you want to receive notifications: sms, email or phone;
- bring a document that confirms your date of birth. This could be a passport or driver's license. The data is entered into the computer. And even if in the future you forget about this promotion, you will receive a notification with an invitation to visit Lenta stores and choose gifts for yourself at big discounts;
- after that you will be given a personal discount coupon at the “Information” counter;
- 2 days before your birthday you can start receiving the most great deals. Choose any products and get 15% discounts. To do this, you only need to present your loyalty card and a discount coupon.
In 2020, you can take advantage of the birthday promotion discount in Lenta every day for eight days. The purchase amount should not exceed 20,000 rubles. Discounts are valid 2 days before the birthday, on the birthday itself and then for another five days.
What to do to get a birthday discount in Lenta
The following conditions must be met:
- come to the Lenta store on any of eight days, including your date of birth. ( And );
- take your loyalty card with you;
- take the personal discount coupon received at the information desk;
- select no more than 500 units of goods;
- When paying at the checkout, present your loyalty card and personal coupon.
Conditions for receiving a discount
Read these important terms to get your birthday discount:
- you can purchase no more than 100 products using your personal coupon;
- You cannot purchase the following products using a personal coupon: Lenta loyalty card, tobacco products;
- a 15% discount consists of a general discount on a loyalty card and a personal coupon;
- Discounts do not stack with each other. The largest discount on the product on that day is selected this product. And that is exactly what you will receive;
- you will not be able to receive compensation in monetary terms;
- the organizer of the promotion, which is Lenta LLC (address 197374, Russia, St. Petersburg, Savushkina St., 112, lit. B.) reserves the right to cancel or change the terms of the promotion at any time. At the same time, 30 days before this, an announcement about this will be published on the official Lenta website.
Attention all birthday people! To receive discounts on your birthday, it is not enough to simply fill out a buyer questionnaire. You must confirm your date of birth. Bring your passport or other ID showing your day, month and year of birth. Show the document to the receptionist at the front desk. After this, you will receive a personal coupon in the form of a postcard. There is a barcode inside. You must present it to the cashier when paying for your purchases. Along with the coupon, you must show your loyalty card. Only in this case you will receive a 15% gift discount. Good luck to you!
Additional discounts for all Lenta cardholders
According to Chris Newbury, director of loyalty program development at Lenta, the chain’s stores pay great attention to personalizing offers. The personal data and preferences of customers who leave reviews and share their suggestions are taken into account. All gifts therefore turn out to be necessary and useful for the category of buyers who really need them. The incoming information is used as marketing tool to create personalized gifts and offers. On your birthday, 2 days before and 5 days after, every Lenta customer will be able to save a lot of money. And at the same time get what he wants to get most. Sometimes discounts reach up to 70%.
In addition, every customer who has a card constantly receives personal offers in the form of coupons, which are issued at the checkout. They can then receive discounts on their next purchases.
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Many retail chains like Pyaterochka, Perekrestok, Magnit offer discounts on the client’s birthday, the Lenta store is no exception. Within 8 days (on the birthday itself, 2 days before and 5 days after it), the buyer can purchase goods up to 20,000 rubles. per day with a 15% discount.
Initially, the “Happy Birthday” promotion was valid only in three large regions, but since it quickly became popular, from January 22, 2018 it was launched in all cities where there are Lenta stores. Today, all owners of the network’s client cards can take advantage of the discount, which is more than twelve million people.
How to get a discount
To be able to take advantage of a personal discount in Lenta on your birthday, you must meet a number of conditions.
- Have a regular customer card.
If you don’t have a card, you need to apply for one at the “Information” counter in any of the chain’s stores by filling out a short form. To save time, the questionnaire can be downloaded in advance on our website:
You will need to provide personal information, contact phone number and address email, and also agree to be informed via SMS or e-mail.
Attention! You can apply for a card only if you have a passport.
- With your card, go to the information desk and confirm your date of birth with your passport or driver's license.
- Receive a personal discount coupon from Lenta on your birthday from a store employee.
- Before paying for your purchase, present your Lenta card and the received coupon to the seller at the checkout.
Birthday promotion rules
The Lenta discount on the buyer’s birthday is 15% and consists of a standard discount on a regular customer card and a special coupon, which is issued at the information desk. Several rules apply:
- discounts on goods are not cumulative; the larger of the two valid ones is applied; the one that is more profitable for the buyer is applied;
- this promotion lasts 8 days - directly on the birthday itself, as well as two days before and five days after;
- if the product has a minimum price retail price, then even with the maximum discount it cannot be sold at a lower cost;
- Using a personal discount coupon you can buy goods for no more than 20,000 rubles. during the day;
- No monetary compensation is provided for unused discounts.
Attention! Lenta's birthday promotion does not apply to tobacco, gift cards or loyalty cards.
The loyalty program is the basis of the company’s entire policy, aimed at making every customer feel welcome in Lenta stores. You can study the terms of the promotion in detail on the official website https://lenta.com/bd
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