Mobile tire fitting as a business. Mobile tire service on wheels: business features How to open a tire service on wheels

Any business related to car maintenance and repair brings good income to the owner. This is an easily explained fact: the roads in Russia are not the best, but almost every family has cars. The easiest way to enter is automobile business from a tire shop - you don’t need a lot of money to open it, it quickly pays for itself and brings a good profit. The prospects for tire fitting are also quite interesting - it can develop into a full-fledged service station or auto parts store.

Business nuances

If we consider payback of tire fitting as a business, then you should immediately clarify some nuances. The main one is the certain seasonality of this activity. The main influx of customers occurs in autumn and spring - it is at this time that most car enthusiasts change summer tires to winter ones and vice versa. In summer there are significantly fewer clients.

Equipment for tire fitting can be purchased used, reducing costs

But this does not mean that you need to limit yourself to two seasons of work. In summer and winter, drivers need balancing, wheel vulcanization, wheel rolling services, tire replacement, etc. Therefore, you need to work constantly, you’ll just have a lot of clients in the fall and spring.

The second point is location. You need to find a convenient place near a major highway or in the center of a residential area. The third nuance is workers. It depends on them whether your establishment will make a profit and be popular. It is necessary to select competent, qualified employees who will be able to communicate with customers and “change shoes” of cars.

You should also know that there are two types of tire fitting:

1. Autonomous (classic).
2. Mobile.

A classic tire service is located in a small room. In order to get into it, the motorist himself comes to right place. Mobile tire fitting allows you to replace and repair tires on-site. This requires a special truck with a kung, which houses equipment and employees. This kind of mobile car is popular in big cities and megacities. People don’t want to waste time standing in queues, so they order the service while at home or at work. Your mobile workshop will arrive at right time, performing all the necessary operations on site.

How to start?

Let's look at what you need to open a tire shop. and how much it will cost. First of all, decide on consumable part and where you will actually get the start-up capital. The average investment in a full-fledged tire service is usually about 7 thousand dollars. This amount can be reduced if you organize a business in your own garage.

Tire service can be opened in a regular garage

If you have the money necessary to open, then you can move on to the next stage - registration and purchase of equipment. If not, then draw up a competent business plan and contact banking or credit institutions with it. They are quite willing to issue loans for everything related to the auto business due to the high return on investment.

Next, you will need to choose a location. The best options are near major highways, in garage cooperatives, in residential areas. Be sure to inspect the selected places, find out about the presence of competitors and their prices so that this does not come as a surprise.

Please note:The tire shop should be clearly visible from the road - many drivers drive into such places on impulse. It would also be useful to have a parking lot nearby.

In the service itself, it is recommended to organize a small lounge with a sofa, TV and coffee machine. Replacing all wheels takes about 30 minutes - people need to spend this time somewhere, and not interfere with the craftsmen.

Equipment

It is best to purchase new equipment, but if you are limited on money, you can save up to 40% by purchasing a used device. You will need:

1. Machine for tire fitting (cost about 50 thousand rubles).
2. Balancing machine (40 thousand rubles).
3. Jack (3-5 thousand rubles).
4. Vulcanizer (10,000 rubles).
5. Compressor (150,000 rubles).
6. Pneumatic impact wrench (10,000 rubles).
7. Wheel inflation equipment (5,000).
8. Bath for checking the quality of vulcanization.
9. Set of keys.
10. Workbench.

In total, you will have to spend about 3.5 thousand dollars to purchase the essentials. If you buy used equipment, then the costs can be reduced to 2-2.5 thousand, but its resource will be significantly less.

Tire fitting can be combined with the sale of tires and wheels to increase profits

Recruitment

To compose correctly business plan “how to open a tire shop from scratch” you need to decide on the number of employees. Typically, a standard tire service employs 2-3 people. You can save a lot of money if you do the work yourself at first. This will give two advantages at once:

1. You'll recoup your investment faster.
2. You will understand the process and will be able to supervise employees in the future.

It takes two months to learn the art of tire fitting. But a lot really depends on the employees - if they do their job carelessly, then clients will immediately move to competitors.

You will need to organize full video surveillance in the workshop - this will avoid controversial issues and fraud by personnel.

Advertising

The issue of advertising for this type of business is somewhat different from other types of entrepreneurship. For example, an ad in a newspaper or on the radio will not attract a customer who has a flat tire and is driving on a spare tire. Therefore, the workshop must be clearly visible, it must have a beautiful and large sign. Remote advertising has proven itself quite well - a billboard installed along the highway or a remote shield in front of the entrance. The detailed price list before the entrance also attracts the attention of customers (most motorists have no idea what services the tire service provides in addition to its direct responsibility for repairing and replacing tires).

In parallel with outdoor advertising, you can also use classic ones: leaflets, booklets, business cards. Be sure to develop a system of discounts for regular customers, carry out various promotions to attract local residents to you. For example, preferential storage of winter/summer tires, free tire inflation, etc.

Mobile tire fitting can bring profit no less than a classic one, at a cost 2-3 times less

Profitability

Now let's take a look tire service business plan: example with calculations based on average values ​​for a city with a population of more than 300,000 people.

Consumables include:

1. Purchase necessary equipment— 200,000 rub.
2. Purchase of equipment - 50,000 rubles.
3. Rent - 30,000 rubles per month.
4. Salary 40,000 rubles per month for 2 workers.
5. Furniture - 10,000 rub.
6. Other expenses - 20,000 rubles.
7. Advertising 10,000 rub.
8. Registration, taxes, documents 30,000 per year.

In total, you will need to spend about 400,000 rubles to open a full-fledged tire shop. This amount can be reduced by 2 or more times if you purchase used equipment or open a business in your garage. The regular monthly payment will be approximately 75 thousand.

The income portion is easy to calculate. The cost of repair/change with balancing of 1 wheel is 150 rubles. On average, a normal tire service services about 25 cars per day. Revenue per day is approximately 3,500 thousand rubles or 105,000 per month. That is, the net profit is 105-75 = 30 thousand rubles per month. It turns out that the average payback period for investments is no more than 10 months (if you work in the service yourself, then 6-7 months).

But it should be remembered that in the spring-autumn period the number of clients increases significantly (at least 2 times), and they change 4 wheels at once. On average, the profit per day is 20,000 rubles, the season lasts about 3 weeks, that is, all investments made can be recouped in literally a month.

Troubles on the road, unfortunately, happen quite often. The most common of them are punctures and other damage to the wheels. If such an incident happens on the highway, and there is no spare tire at hand, the driver may find himself in a very difficult situation. A mobile tire service can come to the rescue in such a situation, whose specialists will promptly arrive at the scene of the accident and fix the problem. Our business plan for mobile tire fitting with calculations, which provides figures for expenses and potential income, will help you organize the provision of such a service in a provincial Russian city. of this business, and also gives advice on its proper construction.

The amount of initial investment in opening a mobile tire service is 800 thousand rubles. These financial resources You can easily get it from any reliable bank at quite reasonable interest rates. But it’s better to use personal savings.

Brief description of the concept

For a competent entrepreneur, the question of choosing the optimal organizational and legal form for a mobile tire service business is not particularly difficult. The best option in this case is an individual entrepreneur. But as for the taxation system, the choice here is not so obvious - either the simplified tax system is 15%, or the simplified tax system is 6%. We recommend a “simplified” tax rate of 6% of “dirty” income, since this form of taxation will reduce business expenses in this area of ​​business.

When the process of registering a mobile tire service with the Federal Tax Service begins, you need to select the correct OKVED codes:

• 45.20 " Maintenance and auto repair vehicles».
• 45.20.1 “Maintenance and repair passenger cars and light commercial vehicles."
• 45.20.2 “Maintenance and repair of other vehicles.”

An example of the range of services that may be included in the scope of mobile tire fitting is presented in the list below:

• Replacing wheel rims.
• Elimination of damage and defects of tires.
• Installation of cameras in wheels.
• Wheel inflation services.
• Wheel balancing services.

After some time, when the business gets back on its feet, the list of services provided can be expanded - the capabilities of mobile tire fitting will allow this step to be carried out easily and without any significant material losses.

How much do you need to invest in opening?

At the first stages of organizing a mobile tire service, there will be mandatory financial costs that cannot be avoided. Their values ​​in rubles are presented in this table:

Almost the entire amount of the initial investment will be spent on the purchase of a minibus, since this is where the mobile tire service equipment will be located. Relative to the price of the Gazelle, the cost of the equipment set is not very high, and all other initial costs will amount to just over 10% of the total initial capital.

Marketing plan

Before you start providing mobile tire fitting services, you need to develop a clear and competent marketing plan, which you will subsequently need to adhere to when promoting your business. It must include the following mandatory items:

• Advertising in regional media mass media necessarily including promotion channels such as radio and television. We should also not forget about the effectiveness of advertising in the printed press, which is especially pronounced in provincial cities.
• Creation of groups advertising mobile tire fitting services on all popular social networks.
• Placing banners on roadsides billboards and printing leaflets with a description of mobile tire fitting services and contact numbers. Leaflets can be distributed by placing them under car windshield wipers in parking lots.
• Concluding agreements on mutual advertising with car services and auto parts stores.

Strict adherence to all the above points marketing plan will contribute to the rapid replenishment of the client base and, accordingly, the fastest achievement of the break-even point. Based on the experience of operating mobile tire stations in small towns of Russia, we can conclude that the average monthly number of clients will be around 100 people, and the average bill for services will be 2,000 rubles. Respectively, annual income from the operation of a mobile tire service will be at least 2.4 million rubles.

Production plan

The main advantage of mobile tire fitting is that you do not need to rent premises to organize it. All equipment will be placed in a Gazelle minibus. The car must be relatively new and in perfect technical condition so that sudden breakdowns do not harm the business.

Equipment for completing a mobile tire service needs to be purchased as follows:

• Special machine for mounting tires.
• Wheel balancing machine.
• Device for removing low profile tires.
• Electricity generator.
• Compressor.
• Rolling hydraulic jacks (2 pcs.).
• Pneumatic impact wrench.
• Impact sockets.
• Various consumables.
• Special gun for inflating tires.
• Shelves for storing tools and equipment.
• Fluorescent lamps.

The work schedule of a mobile tire service depends on the demand for this type of service. On some days, the Gazelle with its equipment can stand idle for several hours, and during peak orders it can be in constant motion. Most the best option will be available to customers during the following periods of time:

• Weekdays from 09:00 to 21:00.
• Weekends from 10:00 to 18:00.

As the business develops, it will be possible to organize work in two shifts - day and night.

Scroll permanent employees mobile tire service indicating recommended salaries is as follows:

Note: to save money, you can have one of the mobile tire service workers perform the driver’s functions on certain days.

Calculations of income and expenses

Here is a list that includes the main current cost items for mobile tire fitting:

The profitability of mobile tire fitting in the provincial region of the Russian Federation is calculated in this table:

From the calculations carried out, it can be seen that the net annual profit from the operation of a mobile tire service will be about 1 million rubles. This business will bring the owner about 80 thousand rubles of net profit per month. The initial investment in organizing a mobile tire service will pay off in about one year, and the profitability of this business will be 40% - a very good indicator.

Possible risks

On-site tire fitting is not yet a very common service in provincial Russian cities. Therefore, organizing a business in this direction is associated with some risks associated, first of all, with ignorance and possible mistrust potential clients for services of this kind. Some other risk factors are listed below:

• Low demand for mobile tire fitting services in the early stages of the operation of this business.
• Problems with the qualifications of mobile tire service workers, which can lead to negative customer reviews.
• An increase in the cost of fuels and lubricants, which will increase the cost of providing services.
• Various negative force majeure circumstances.

Unfortunately, it is impossible to take into account absolutely all the risks that await an entrepreneur at all stages of the formation of a given business. However, most negative factors can be avoided if all aspects of the operation of a mobile tire service are kept under strict control.

Even if tire fitting doesn't seem like it to you best idea As a novice entrepreneur, don’t rush to change your mind. Despite the abundance of such services, tire fitting is a great business idea that can bring stable income. The main thing is to know the nuances for quick payback and choose the appropriate direction.

How to take into account seasonality?

It must be borne in mind that tire fitting is seasonal business, which means its alignment depends on a number of seasonal factors.

Tires are changed in autumn and spring. These are peak seasons, when customers come in a dense line, and it is during this period that care must be taken to compensate for downtime during the low seasons - summer and winter.

As an option, a tire shop can only work during “change of shoes” moments, and close the rest of the time, but this option is good for mobile tire fitting, since stationary areas will have to be serviced in any case, so this solution certainly cannot be called optimal.

During low seasons, you can offer clients related services:

• replacing a punctured wheel;
• alignment of deformed discs;
• replacing worn tires;
• tire inflation.

In winter and summer time There are unlikely to be queues for the service, but you can win some customers due to the fact that the rest are curtailing their activities at this time.

Since the season is an influx of clients, you need to organize work so that there are no queues or, if there are queues, to delay the client:

1. Make a reservation in advance. Most drivers look for a place to change shoes in advance and do not want to wait their turn, so they prefer to sign up. If you provide such a service, then this immediately indicates the level of service.
2. Expand your work time frame. If on normal days a tire service can work from 9:00 to 18:00, then during seasonal times you can increase the working day, for example, from 6:00 to 21:00 or even make the service around the clock.
3. Allow waiting time for those waiting in line if there is one. Offer your customers free drinks - coffee and tea.

Where to open?

For this business it is extremely important to be in good location with a lot of traffic.

Taking into account the specifics of tire fitting, it is necessary to choose a place where:

• busy highway traffic;
• garage cooperation;
• gas stations and auto parts stores.

Usually these are entire clusters on the outskirts of the city. It is inconvenient to open a tire shop in the center and it is better to stick to services with related services. Even if there are already tire shops in this sector, this is not a reason to look for another, less profitable place. Better to focus on offering more favorable conditions or additional services, rather than initially being located where the client needs to go specifically.

It is convenient for a motorist to refuel, buy oil and immediately change tires, especially if there is a store nearby that sells seasonal tires. This is a very profitable place, because you can contact such a store for mutually beneficial cooperation and offer a percentage of attracting customers.

Even if there are already tire shops nearby, this can be a plus for a novice entrepreneur, because with huge queues for other services, customers can come to you. Thus, competitors will make you unspoken advertising.

It is highly not recommended to open a tire shop in the area of ​​garages, where access is very difficult. Local garage services – popular service in certain areas and small towns. But, as a rule, access there is difficult due to the lack of asphalt, and rare clients will go to garages, risking their suspension, when they can easily drive to a tire shop on the outskirts of the city.

The entrance to the service should be visible from afar, so you need to take care of bright signs several tens of meters away.

We hire staff and buy equipment

A small workshop is a place for 2-3 people to work, no more. It is advisable to hire a specialist with experience who will serve as a supervisor for newcomers. This combination is the most profitable. On the one hand, you will have a seasoned master, on the other hand, you will train specialists who will work in a way that is convenient for you.

In small services, it happens that the masters hide the proceeds () or offer different prices. If you are worried about this, it is better to install video cameras.

One of the most basic problems with staff is their approach to the client. Usually the foremen are rude people who have no idea about working with retaining and returning a client, so master classes and trainings need to be held for the workers. This can be a big advantage in the tire shop. Until now, the employees of such services are not friendly, and clients have to put up with this.

As for equipment, you can purchase used equipment or rent it to reduce initial costs. What you will need first:

• tire changing machine – 55,000 rubles;
• a special machine for balancing wheels – 37,000 rubles;
• vulcanizer - 10,000 rubles on average;
• compressor – 155,000 rubles;
• jacks - from 3,000 and above;
• additional equipment (wrenches, pneumatic impact wrench, workbench, inflation gun, etc.) – from 150,000 for everything.

Special equipment for tire mounting is supplied by Italian, American and German manufacturers, but there are also several domestic companies. The difference between the equipment lies in reliability and durability, so the savings are not justified if you plan to develop your business in the future.

If you are planning to organize truck tire service, then the initial costs will be much higher, since there are specifics here. But the costs will be covered quickly, because competition in this sector is extremely low.

• • • • Similar business ideas:

Tire fitting has always been considered the most popular service in a car service center. Despite the emergence of more and more new “garage” services, primarily due to the low costs of starting a business, there is enough work for everyone. Moreover, every year the number of car owners and vehicles is only increasing.

Today, a new promising direction is emerging in this area - mobile tire fitting or on-call tire fitting.

Mobile tire fitting is a van with built-in tire fitting equipment (compressor, balancing machine, tire changing machine, etc.), which provides services for replacing and repairing car wheels at the client’s premises. Plus, some vans are equipped with oil removal equipment and equipment for minor repairs, which increases the possibilities of mobile tire fitting. In general, in terms of the range of services, mobile tire fitting is in no way inferior to its stationary counterpart, and even benefits due to the ability to change its location.

What are the advantages of mobile tire fitting:

1. Ability to serve remote settlements and the outskirts of the city, where for economic reasons it is not profitable to install stationary tire fitting;
2. Work on the territory of the client, both private and corporate. Vehicles can be serviced emergency call on the highway;
3. There is no need to rent or purchase land. In some cases, it is only necessary to rent a warm garage.

How much money do you need to start a mobile tire fitting business?

According to the players of this market To organize a mobile tire service you will need to invest at least $60 thousand. The main costs include the purchase of a van based on foreign models, such as Peugeot or Mercedes Sprinter - the price is about $40 thousand. That being said, purchasing a used van can significantly reduce your initial investment. You can also find offers from the Russian automobile industry, in the form of GAZ cars.

Buying a new car domestic production will cost 25-30 thousand $.

You will also need to purchase and install tire fitting equipment in the van, the list of which is not very different from the stationary one. To install it, the cargo compartment area of ​​the van must be at least 12 m2. It should also be taken into account that in addition to the equipment itself, there should be room in the van for two workers. For example, the well-known GAZ 2752 “Sobol” is not suitable due to the lack of necessary cargo compartment space.

What equipment to choose for mobile tire fitting

• Tire changer;
• Balancing machine;
• Gasoline electric generator set up to 12 kW;
• Jacks with a lifting capacity of up to 3.5 tons;
• Pneumatic tool with a set of heads;
• Remote pneumatic equipment;
• A set of tools for minor auto repairs;
• Kit consumables for balancing disks and weights;
• Sealants, patches, fungi, adhesives and cleaning fluids;
• Oil removal equipment - extractor for oil change.

The cost of a complete set of equipment ranges from $10 to $20 thousand.

The rest of the funds goes to creating a logo, website, corporate identity companies and promotional events.

Where to start a mobile tire fitting business

According to businessmen who have been working in this business for several years, the most difficult thing when opening a mobile tire service is customer base. You have invested a lot of money in your business, but no one knows about you yet. And if the city is small, then the service itself is “out of the ordinary.” Therefore, at first you will have to work at a decent disadvantage until you accumulate a decent base of regular customers. Maybe that’s why novice businessmen, with a very limited budget, should not go into large debts when purchasing new expensive equipment. The best option there will be a purchase of a used car and equipment, even if it is domestically produced. And after the business gets going, you can buy a Mercedes and expensive imported equipment.

Speaking about the clients themselves, the lion’s share of them comes from organizations with a large fleet of vehicles (ATP). Yes, exactly corporate clients It’s inconvenient to use stationary tire shops, since it’s not so easy to “change” the entire fleet of cars to spring tires when all the tire shops are clogged with queues. But the mobile option solves their main problem - the tire service comes to their base and changes the tires on all vehicles.

Also, some of the clients are cars that were damaged on the highway and private clients who appreciated the advantage mobile version. As for the price level, it should not be higher than in a stationary tire shop. Let the client overpay only for the distance or “delivery” of the tire service to the location of his car.

You should not discount such an important task as selecting qualified personnel. Today, finding good car mechanics is not so easy. They are either already occupied by competitors or work for themselves. And, as you know, the client first of all goes to the master. Be that as it may, you will have to employ at least 3 workers so that they can work in shifts. Moreover, each of them must play the role of driver and mechanic at the same time.

Mobile tire fitting services can be successfully combined with tow truck services. Investments in business in this case will be slightly higher, but this will significantly expand the circle of potential clients.

Which OKVED code for a mobile tire service business should I indicate?

When filling out an application for registration, you must indicate OKVED code 50.20.1 “Maintenance and repair of passenger cars.”

Which taxation system to choose for a mobile tire service business?

To legally operate a mobile tire service, you will need to register individual entrepreneurship or legal entity (LLC). Each of the data organizational forms has its pros and cons. For example, registering an individual entrepreneur is much easier and several times cheaper than registering an LLC. But in the event of litigation, the individual entrepreneur risks all his property registered in this individual, but an LLC risks only its authorized capital.

As a taxation system, you can use the simplified system (STS) or buy a patent. Which is more profitable? Depends on several factors, such as the expected profitability of the business, the cost of a patent in your region, and so on. In any case, you need to calculate each option and only then write an application for switching to the desired special. mode. For detailed information read the article: choice of taxation system.

After you employ the first employees in a mobile tire repair shop, you need to register with the Pension Fund of Russia and the Social Insurance Fund (non-budgetary funds) as an employer. By law, for your employees, in addition to personal income tax, you are also required to pay monthly insurance premiums to the specified funds.

How much can you earn from mobile tire fitting?

If the tire service operates 5 days a week, then the net profit reaches 45 thousand rubles. This is the minimum amount of income when servicing 10 cars. When opening this business you will have to spend about 800,000 rubles. In this case, you can return the money spent within two, maximum three months. After that, net profit will do. But do not forget about the additional costs associated with depreciation of the van, purchasing necessary materials and related spare parts, workers' compensation, taxes, etc. The maximum income will be in the autumn-winter period.

What documents are needed to open a mobile tire shop?

To open a mobile tire service, you will need the following list of documents:

• certificate of registration as individual entrepreneur or legal entity. The first option is more preferable, as it takes a minimum of time and requires minor financial investments;
• labor protection documents. This list includes not only job descriptions for employees, but also a collective agreement, safety precautions during work, instructions for clients, etc.
• documents on fire safety mobile tire service;
• permission from the sanitary and epidemiological station;
• van rental agreement or proof of ownership;
• employment contract for employees, etc.

Do you need a permit to open a business?

Permission to open will be required from the city administration, traffic police and fire inspection. Any other permits may be required depending on the region of opening.

As for the way of doing business - mobile tire fitting, it is associated with:

• acquisition of necessary equipment, constant replenishment of related materials to perform work;
• attracting clients. In other words, you will need to carry out advertising company to learn about mobile tire fitting as much as possible more potential clients. This is done by distributing booklets, posting stickers, and advertising on the Internet.
• increasing the number of regular customers. Quality of work - best advertising. If the replacement is carried out quickly and efficiently, the client will recommend the mobile car service to friends and relatives, and this will expand the customer base.