logo (or trademark) is the main company identifier in the market. It is intended to distinguish the manufacturer in the same areas of production.
At the same time, the logo is designed to protect the manufacturer from counterfeiting. The logo embodies the mission and purpose of the company and denotes its image.
First Apple logo
The Apple company appeared in 1976 and had a logo in the form of a miniature drawing of Isaac Newton sitting under a tree.
Above his head is an apple. There is text in the logo frame. This line is taken from "Prelude" by Williams Wordsworth.
In the years when the first Apple logo was coined, the company was called Apple Computer, inc. and produced exclusively computers.
The market was new computer technology for individual use did not release.
And the founders of Apple bet on the release personal computer. A computer that ordinary people can use. This meant the beginning new era in the computer world.
Jobs, Steve Wozniak, Ronald Wayne understood this. The first logo was the personification of the spirit of the pioneers, great minds, their knowledge that gave mankind a computer. Its creator Ronald Wayne (Ron Wayne) was the third founder of the corporation and the former owner of its shares.
Few people know that he took part in the creation of the corporation. Computer scientist, owner of 12 patents. Today he is engaged in the sale of ancient coins and products made of precious metals.
The logo was used for a year. After that, the "colored apple" logo was coined. And in 1988, the familiar monochrome bitten apple appeared.
The first Apple logo was designed by Ron Wayne. This name says little, not only to the townsfolk, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If not for this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $ 30 billion. Analysts say that the value of Apple will triple in three years, which means that Wayne may have lost about 100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing to do with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple is about to fall (an insight!). In the future, the "Newton theme" will continue when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border is the text: Newton… A Mind Forever Voyaging Through Strange Seas of Thought… Alone This is a line from William Wordsworth's autobiographical poem, The Prelude, which goes like this in its entirety:
And from my pillow, looking ahead by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
It looks like this in translation:
From my pillow, lit by the light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like a mind dial that's alone
Floats through Thoughts strange seas.
The logo turned out to be interesting (all these references to Newton, who really was alone, a touch of mystery, etc.), but not very suitable for reality modern business. Therefore, Wayne's work was used for about a year. Then Steve Jobs turned to graphic designer Rob Janoff for help. It was required to create a simple, modern looking, well recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought some apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: it was necessary to draw the logo so that it was strongly associated with apples, and not other fruits / vegetables / berries. The similarity of pronunciation byte / bite (byte / bite off) also played into the hands.
Rob Yanov made the logo in color, which gave good ground for speculation and myths. The most common, actively supported by Win users and Linux users, is that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple really supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began to use the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect for Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a feasible contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge impact on computer science (Turing test, works on the theory of artificial intelligence). Turing's merit did not save him from criminal prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, the most valuable thing was taken away from Turing: the opportunity to do what he loves - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov debunks both myths. According to him, you should not look for a secret meaning. The color Apple logo was meant to reflect the fact that the company makes computers with color monitors. The poppy display at that time could display six colors. These colors were just indicated on the logo. There are also no regularities in the arrangement of flowers. Janov placed the colors in random order, with only green being placed first on purpose.
In this form, the logo lasted 22 years. In 1998, Steve Jobs, who had previously been expelled from Apple, returned to the company. Apple was in huge financial trouble at the time. Competitors sarcastically advised to close the shop and distribute money to shareholders. We needed drastic measures. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.
Computers that look like lollipops literally saved Apple. Moreover, they have become iconic - their images flashed in films, TV shows, glossy magazines. It is clear that a motley logo on a colored poppy would look silly. Apple has moved away from using a color logo. So since 1998 we have seen a laconic monochrome logo. The company has matured. And we are with her.
Rob Yanov created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov's merits were not somehow particularly noted by Apple. At the beginning of the post, I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, at the time a young company, paid $35 for the work. But ten years later, the founder of the company, Phillip Knight, gave her an expensive ring with a diamond "stroke" - corporate identity, as well as an envelope with company shares. Knight appreciated the designer's work, making her co-owner of Nike (albeit with a small package).
Apple products have always been distinguished by a wide range and their unusualness. In general, Apple is no longer a name. Apple is a famous brand and lifestyle. Therefore, if you want to make an unforgettable gift for February 14 and 23, as well as for March 8, then I recommend buying iphone 5 at the Apple-House store. Large memory and fast processor, updated design, larger display, a high resolution, multi-touch support, great camera, GPS navigation. Quality assurance of all products presented in the catalog, acceptable prices, Individual approach to each client...
April 1 marks 35 years of Apple. One can argue with this, but no company has managed to win as many conflicting reviews as Apple has. Over the years, it has become not just a company - for many it has become a culture and lifestyle, an indicator of position in society. And even now she has more fans than some pop stars. Apple is famous not only for its outstanding products, but also for its constant veil of secrecy. It is this veil that constantly generates a huge plume of conjectures and rumors that fills the entire Internet. You constantly meet them if you keep your finger on the pulse of the latest events. However, there are so many amazing facts in the history of the company that you might not have heard about many of them.
In this article, you will find answers to questions like “Where did the product names come from?”, “What was the first Apple logo?”, “What did Wozniak sell to raise money for the production of Apple I?”, And many other facts from the history of Apple.
1. The first Apple logo featured Isaac Newton
Probably the most famous Apple logo is the multi-colored apple. Now it is he who is considered the vintage retro sign of Apple, although officially the first was far from an apple. The very first Apple logo depicted Isaac Newton sitting under an apple tree - a simple plot of the legend about the discovery of gravity by Sir Isaac.
The Newton logo was designed by the least known of the three co-founders of Apple, Ronald Wayne. By the way, another interesting fact: Wayne sold his shares to Steve Jobs and Steve Wozniak for $800, and today they could bring him $22 billion. But back to the logo. The company did not use the services of Sir Newton for long - due to the strong detailing in a compressed form, the logo did not look good on the company's products and was replaced in 1976.
Replaced with the very famous rainbow apple, which was painted by Rob Janoff. It remained a symbol of the company for many years, until in 1998 it was replaced by a one-color version.
2. To raise money for the production of Apple I, Wozniak sold an engineering calculator
To raise money to buy parts for the first Apple I orders, Steve Jobs sold his Volkswagen van, and Wozniak, then at HP, parted ways with a Hewlett-Packard 65 engineering calculator for $500.
If you were born in the 90s, you might be rightly surprised that a simple calculator could cost that much, but in 1976 an engineering calculator cost as much as a laptop costs today, and the HP-65 was “the smallest programmable computer” at all.
Woz then made good money on it, considering that the new calculator cost $ 795, and his copy was quite worn, since it was used both in the tail and in the mane. I wonder if the buyer thought about what he was holding in his hands a historical item? Just imagine how much it would cost now on Ebay.
3. sold for 666 dollars and 66 cents
The biggest criticism is always the price of modern Apple computers. But historically, Apple products have always been expensive. If you take into account inflation and recalculate prices, it turns out that the very first Apple computer cost more than the modern MacBook Air and even the 17-inch MacBook Pro.
The Apple I's $666.66 price tag has nothing to do with the number of the beast - there's a very practical explanation for that. In an interview, Steve Wozniak explained how this price was formed:
“I was addicted to repeating numbers then,” he said, and explained that the wholesale price of the Apple I for stores was $500, including the mark-up, the retail price was about $667, which Woz “rounded up” to 666.66 - “just to make it easier to dial.”
4. Apple invented the "dog cow"
Have you ever heard of "dog cow"? But long-time Apple users have probably heard - it was part of the Egyptian font on the first Macintosh. When this font was abolished, Sobakorova moved to LaserWriter Driver 4.0 and became a kind of talisman for Apple techies.
A dog named Clarus was created by Susan Kare. This animal could be found in all versions operating systems for Macs all the way to OS X. In the late 80s, the "bumbling" dog cow became popular in various development circles - even Microsoft once used the dog cow in their advertising.
No wonder Apple didn't like it. The company's developer support service compiled a technical note in which they explained all the features of the animal. Then this note #31 was recorded as an Easter egg on the first Apple Developer CDs, and Clarus and Dogcow became registered trademarks of Apple.
5. The name "Macintosh" comes from an apple.
The fact that Steve Jobs named the Apple Lisa computer after his daughter is a well-known fact, but few people know where the name “Macintosh” came from. This name in honor of the favorite variety of apples was given to the new computer by Apple employee Jef Raskin, beautifully beating the company's fruit theme.
Macintosh was just a code name for the project. It is said that Steve Jobs, in the absence of Ruskin, even tried to change him to “Bicycle”. But the name did not stick, and the Macintosh remained the Macintosh until the end of the project.
6. Apple made the first commercial color digital camera
The first colored "soap box" appeared in the USA in 1994 and was made by Apple. On the Apple QuickTake 100, you could take 8 photos, and it connected to the Mac via a serial cable.
The camera cost at that time $749, that is, about $1,000 in today's equivalent - a lot of money, given the lack of a display and the ridiculous resolution of 1 megapixel.
Then Apple made two more QuickTake models, and in 1997 Steve Jobs returned to power and closed the project.
7. The name “iPod” is inspired by the movie “2001: A Space Odyssey”
To come up with a catchy name for the new device, Steve Jobs brought together a whole team of copywriters, among whom was the author of the iPod, Vinnie Chico (Vinnie Chieco).
They say that Jobs already had a slogan for an MP3 player: “1000 songs in your pocket”, so nothing limited the imagination of copywriters and did not tie it to the musical theme.
“As soon as I saw the white iPod, I immediately thought of the 2001 movie,” Chico told Wired in 2006. The fact is that the interaction of a computer and a music player reminded him of the interaction spaceship and an escape pod, called the EVA pod in this movie.
8. Easter egg in the first iPod
There was a little secret hidden in the first iPod - Easter Egg- a game that could be accessed by typing a certain combination of buttons.
The procedure was detailed by Nick Triano in his Geek.com iPod review. “Go to the ‘About’ menu, hold down the center button for three seconds - after that you can listen to music and play Breakout.”
By the way, this game left another mark in the history of Apple: it was on it that Steve Jobs and Steve Wozniak worked at Atari, when Jobs deceived Wozniak and hid from him the thousand dollars received for the work.
9. Who is John Appleseed?
The name John, or Johnny Appleseed, pops up repeatedly in the history of Apple, but there is no official explanation for it yet.
In fact, Johnny Appleseed is an 18th-century American missionary, a gardener known for his penchant for growing apples - and this is the only thing that connects Johnny with Apple Corporation.
The first mention of Johnny Appleseed in Apple history goes back to investor and former Apple CEO Mike Markkula, who apparently used that pseudonym when writing Apple II software. The same name is used to sign a letter on the new TextEdit icon in Mac OS X Leopard. Yes, meaningful text is really written there, these are words from advertising campaign"Think Different" 1997:
“For fools. For white crows. Rebels. Disturbers. They are like round plugs in square holes. They see the world differently. They don't like rules. They are not satisfied with the status quo. You can quote them or argue with them, you can praise or scold them. The only thing that is impossible is not to notice them. Because they change our view of things and push humanity forward. And where someone sees madness, I see genius. Because those who are crazy enough to think they can change the world are those who are changing it. Think differently”
This letter is addressed to “Kate” and is signed “Take care, John Appleseed.”
But if you might not know these Johns, then you could not help but notice what constantly appears in iPhone advertising. It’s a pity that his phone number and mailing address are not real, otherwise we would definitely ask what relation he has to Apple. Well, except for apples, of course.
10. Jony Ive also wears the same t-shirt
Jobs' style of clothing has long been a parable (black turtleneck, Levis jeans and NB sneakers). But this isn't the only Apple executive who stays true to his style year after year.
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