Do you think it's easy to create a logo? Think hard. Creating a visual identity isn't just about putting a company name in a square or circle. A good logo should best represent your company. There is no place for random elements in a logo, because its purpose is to tell potential customers who you are and what you do. Competent logo designers are now in value, and this is no coincidence. The logo forms the first impression of your business, which influences the attitude of customers towards the brand and their decisions to purchase your products or services.
How to come up with a creative logo
If you feel that your creativity has dried up and interesting ideas bypass you, do not despair. Here are some tips to help you fix the situation:
- Walk the thematic sites
It doesn't have to be logo design sites, as there are tons of useful resources on the Internet with unique content. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help to awaken your imagination and direct the train of your thoughts in the right direction.
- Learn from others
Working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers have brought their ideas to life. This is not about copying the ideas of others. Your job is to check which ideas have not yet been implemented.
- Get to know the company better
Get to know the history of the company's development. What factors played a key role in it? Understand what the mission, vision and values of the company are. What is it striving for and what principles is it guided by? Explore the company's approach to workflow and customer service. How do customers see the company? This information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.
- Nothing complicated
Just take pen and paper and draw whatever comes to your mind. When you start to think too much and complicate things, there is simply no energy left for interesting ideas. And when you relax, your hand, not held back by thoughts, simply draws lines. Your subconscious mind starts the creative process, and one of these "random" lines can become defining for your future logo and, accordingly, the entire brand.
- Have a rest
Pause ... If you work and think too much, your brain will quickly tire. And you don't have to wait for original ideas from a tired brain. Of course, here you can remember how once a brilliant thought came to you after several sleepless nights.But if you give your brain and body the opportunity to "reboot", then you will be more productive later.
Well, have you got more inspiration? Then let's get down to creating a logo.
Basic rules for creating logos
Here are some simple rules for creating an effective, memorable logo that will successfully cope with the tasks assigned to it.
Remember simplicity
By including too many details in your logo, you run the risk of being misunderstood by the audience. Remember that the company will have to shrink the logo in order to place it, for example, on key chains or letterheads. In this case, the template overloaded with elements will turn into a spot on which nothing can be disassembled.
Compliance with the brand theme
What associations come to your mind when you think about the aquarium? Most likely, it will be blue, dolphin, whale and the like. Placing a monkey or a zebra on the logo of the aquarium will cause nothing but confusion. Remember that all elements of your logo should be consistent with the brand and reflect its business, goals and values.
Color is critical
When choosing a color palette, you must constantly keep in mind the image of the brand and the basic qualities that characterize it. For example, bright and bold colors are effective at grabbing attention, but can also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the logo in "random" colors, you risk giving your audience the wrong impression of the brand. you can read more about the psychology of colors.
Font selection
Choose a suitable font optimal size not as easy as it seems.
If your logo has text on it, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans-serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.
There are three important things to keep in mind when choosing a font for your logo:
- Avoid popular fonts (like Comic Sans), otherwise your logo will look unprofessional and the audience won't take it seriously.
- Make sure your font (especially if it is handwritten) remains legible even when scaled down.
- Limit yourself to one font, maximum two.
Consider using a custom font. An original font will help your brand stand out from other companies. The logos of such giants as Yahoo !, Twitter and Coca Cola are good examples.
Don't be afraid to experiment
Just because all banks in your area use gold on their logos doesn't mean you should do the same. No need to copy the best company logos in your industry. If rolling pin images are often found on the emblems of other pastry shops, you do not need to blindly follow this trend. Feel free to experiment and go your own way.
Use resources and tools online
Whether you are looking for inspiration, help or collaboration, you will find it all on the Internet.
You probably know from your own experience that if you first look for a little inspiration, it becomes much easier to start a complex business. We advise you to delve into the huge collection of logos on the renowned Logopond website.
If you want to create your own logo, we recommend the best logo generator for you. This tool will help you generate an interesting logo in just a few minutes. You just need to provide your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see your dream logo on screen. Logaster offers several versions of the logo for social networks (Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. Anyone can create a professional logo with Logaster. This does not require any special knowledge and skills!
45 logo ideas
If you decide to make a truly high-quality logo, get ready to devote a lot of time and energy to this activity. Moreover, you should be aware of the latest design trends. The logo is the main corporate identity of your company, which influences the perception of your brand by the audience. A good logo should be enjoyable and easy to remember so your potential customers want to come back to your site. We've put together 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.
Figure-to-background ratio
THE MOST COMMON METHOD IN CREATING A LOGO based on optical illusions is the ratio of a figure to a background, when two contrasting objects actually become the contours of each other. It is impossible to see both of these objects at the same time, since a person can focus on only one, and the other object or separate parts will be perceived as a background.
ISOLATION OF A FIGURE FROM THE BACKGROUND is a biological necessity that is genetically inherent in humans and animals and played a vital role in evolution. Gestalt psychology proves that any plane image in a person's perception is stratified into a figure and a background. If you look at the image for a long time, the shape and background will change places. The figure is always pushed forward, the background is pushed back, although without the illusion of volume; the figure is richer than the background content, brighter than the background. And the person thinks about the figure, and not about the background.
The FedEx logo is a classic example of this experience. If you look closely, you can see an arrow that comes from the space between "E" and "x". The arrow symbolizes speed and accuracy - two of the main principles of this company. The Carrefour logo is based on a similar principle, the creators of which added the first letter of the company name in the space between the arrows.
On the Pittsburgh Zoo logo, you see either a tree or a gorilla and a lion. The Friedman Psychology Group has a similar logo, in which two human faces form a butterfly in profile. In both cases, you will see the image on which you focus your attention.
Pittsburgh Zoo and Friedman Psychology Group logos:
If you look at this musician logo, you can see the initials TJ, and if you look closely, you can see the musical note. It is curious that, having noticed her once, you will see her constantly. The brain has included this image in the collection and will notice it without prompting.
The logos of musician Timothy James and Toblerone chocolate:
There are more sophisticated examples of using the background-to-subject ratio, such as the Toblerone logo. The chocolate maker grew out of a small pastry shop in Bern, Switzerland. The symbol of this city is a bear, and if you look closely at the logo on the box of chocolates, you will see the silhouette of a bear hidden in the relief of the mountain.
Human figures
ON THE GOLF CLUB LOGO, SPARTAN created a composition of a swinging golfer, whose silhouette clearly resembles the profile of a Spartan wearing a recognizable helmet.
The plumbing company logo is a silhouette of a running employee with a plunger in his knee. Image author Matt Everson says that since the key advantage of Ogden Plumbing is excellent service, he decided to focus on the human figure. After working on the curves, he depicted the plumber's main tool.
Ogden Plumbing and Yoga Australia logos:
ANOTHER EXAMPLE - YOGA AUSTRALIA LOGO. At first glance, this is the silhouette of a girl performing a yoga asana. But in the void between her arm and leg, the sketchy shape of Australia can be seen.
Impossible constructions
The BENCHMARK LEAGUE LOGO represents the popular Impossible Column optical illusion. Benchmarking helps you learn from competitors and improve performance. According to the artist who designed the logo, business founders often think that their company is operating quite efficiently and sustainably, but in fact, in comparison with competitors, it is nowhere near as good. This illusory persistence is reflected in the branding.
Lucid Architect logo:
Another impossible design has the logo of the architectural bureau Lucid Architect. Playing with shadows allowed the artists to create the illusion of a cube in a cube, as well as to depict the letter "L" on its side by the first name of the company.
Font compositions
THE BRAND UNION LOGO is a type composition based exclusively on negative space. The choice of color blocks and their arrangement in space helps to read the words. However, if we abstract, the logo looks like a heap of abstract forms in two colors.
TRUCE SPIRIT DRINK LOGO - an example of the use of the figure-to-ground ratio and the ambigram. The font is arranged in such a way that each letter fits perfectly into each other. Therefore, the logo looks the same even when you turn it upside down. The logo designer Turner Duckworth has previously worked with Coca-Cola and Amazon.
Truce and Egg-n-Spoon logos:
At first glance, this is just the letter "e", reminiscent of Internet Explorer. But this is the logo courier service Egg-n-Spoon ("egg-in-a-spoon"), hinting that couriers handle parcels very carefully. Therefore, you can see a spoon and an egg in the silhouette.
Animated graphics
IT IS DIFFICULT TO IMAGE SOUND WITH A STATIC GRAPHIC LOGO. The logo of the Sonos company, which makes speakers, pulses when a user scrolls down or up a web page. This is due to an optical illusion.
The image, designed by Bruce Mau Design, vibrates like speakers in an audio speaker, and conveys the company's main message - “dedication to music”. The designers came up with this idea by accident. While working on the logo, they looked at the thin lines depicting the diverging sound waves and noticed that they pulsed as they scrolled down the page. Then they tweaked this effect.
THIS IS NOT THE FIRST SUCH LOGO IN HISTORY. Another example is the optical illusion of "moving" spirals in the eyes of an owl.
Smart Owl and Illusion logos:
Another great logo that becomes more apparent as the page scrolls down is for sale on the BrandCrowd website. According to the designer, the word Illusion also starts to show up if you move away from the screen. This trick should work great in print too.
Text by Artyom Luchko
Wolda is the only competition in the world supported by over a hundred design associations and schools around the world. One of the reasons for the success of the competition is the innovative jury, which judges the submitted logos from all possible angles. The jury consists of 10 representatives from the "world of designers", "the world of clients" and "the world of spectators", they are selected by Icograda (International Council of Graphic Design Associations), Aquent (the largest specialized recruiting agency HR in marketing and creativity) and Consumer International, a non-profit consumer organization.And the main feature of this jury is its three-stage structure, similar to the natural and customary process of work. All logos are visible only to designers. They decide what to show to clients. Customers determine what they give to consumers. And now consumers make the final decision about which logo is the most successful. Everything is like in life.
This year, among the best logos got 7 Russian works... Best Achievement - 10th place by Superred and their logo for Dai Sushi. 13th place for the Y-Design studio and the logo of the Internet portal The Live, they were just one point behind Superred. Also, Russian logos took 29, 32, 66, 94 and 101 places.
This article presents the 101 best logos.
Best of the World, Best of Americas, Best of United States
Logo name: Circus of Magazines
Country: United States
Designer: Olivier Courbet
Points: 111
Logo for the online magazine marketplace.
Best of Asia, Best of United Arab Emirates
Logo name: L17
Agency: HKLM
Designer: David Chong
Client: Intercontinental Hotels Group
Points: 105
Logo for the Level 17 Bar at the InterContinental Residence Suites in Dubai.
Best of Argentina
Logo name: LvngLove
Country: Argentina
Client: LvngLove
Points: 104
Logo for a public charity movement.
Best of Georgia
Logo name: ACT RESEARCH
Country: Georgia
Designer: George Bokhua
Client: ACT RESEARCH
Points: 102
Research company logo.
Best of Oceania, Best of Australia
Logo name: City of Melbourne
Country: Australia
Designer: Jason Little, Jefton Sungkar, Sam Pemberton, Ivana Martinovic
Client: City of Melbourne
Points: 97
Australian capital logo.
Best of Europe, Best of Germany
Logo name: Dr. med Michael Bach Main Logotype / Monogrammatica
Country: Germany
Designer: Josef Stapel
Client: Dr. med Michael Bach
Points: 91
Gastroenterologist logo.
Best of Croatia
Logo name: Logotype of the Theater of the blind / 60th anniversary
Country: Croatia
Agency: LABORATORIUM
Designer: Orsat Frankovic, Ivana Vucic, Zelimir Boras
Client: Theatrical company of the blind and visually impaired ‘New life’
Points: 88
Logo for the 60th anniversary of the Croatian Theater of the Blind.
Best of Japan
Logo name: In the City Entertainment
Country: Japan
Agency: Graphik-Movements
Designer: Cory Williams Crowther
Client: In the City Entertainment Inc.
Points: 87
The logo of a studio engaged in production, online content creation, electronic press kits, photo shoots, and so on for entertainment companies.
Best of Iceland
Logo name: Krikaskoli
Country: Iceland
Agency: Stefan Einarsson
Designer: Stefan Einarsson
Client: Krikaskoli
Points: 86
School logo for children from 1 year to 9 years old.
Best of Russian Federation
Logo name: Dai sushi
Country: Russian Federation
Agency: Superred
Client: Dai sushi restaurant
Points: 85
Logo for a Japanese cuisine restaurant.
Best of Brazil
Logo name: Mylap
Country: Brazil
Designer: Rodrigo Faustino, Marcelo Tomaz, Daniel Calil
Client: Mylap
Points: 85
Logo for a store that sells laptops.
Logo name: 200 years of Croatian Reading Room
Country: Croatia
Agency: STUDIO INTERNATIONAL
Designer: Boris Ljubicic
Client: Croatian National and University Library
Points: 84
Logo for the 200th anniversary of the first public library in Croatia.
Logo name: LIVE
Country: Russian Federation
Agency: Y-DESIGN.RU
Designer: Yaroslav Zheleznyakov
Client: The Live
Points: 84
The logo of the closed Internet portal The Live.
Best of Spain
Logo name: FORESTAL. Navarra government
Country: Spain
Agency: iLUNE
Designer: Rebeca Larreta, Josetxo Aldunate
Client: Seccion de Gestion Forestal. Direccion General de Medio Ambiente y Agua. Gobierno de navarra
Points: 83
Logo for a series of publications by the Government of Navarra on forest and environmental management.
Logo name: Honnunarmidstod Islands
Country: Iceland
Designer: Oscar Bjarnason
Client: Honnunarmidstod Islands
Score: 82
Logo for the Icelandic design center.
Logo name: aakar: an architectural documentation firm
Country: United States
Designer: Chirag Ahir
Client: aakar
Points: 82
The logo of a company engaged in the preparation of architectural documentation.
Best of Canada
Logo name: Steve Frost Photography
Country: Canada
Agency: Zync Communications Inc.
Designer: Mike Kasperski, Lee Boulden
Client: Steve Frost Photography
Points: 81
Photographer's logo. The F with the degrees symbol is an allusion to the Fahrenheit scale and its nickname "Frosty" - "Frozen".
Logo name: Zonik logo
Country: United States
Agency: Lippincott
Designer: Alex de Janosi, Bogdan Geana
Client: United Electronics
Points: 81
Logo for a youth lifestyle sub-brand United Electronics (Saudi Arabia). These are special cafe-format zones, stuffed with a variety of electronics.
Logo name: MBF
Country: Iceland
Designer: Forhildur Ogn Jonsdottir
Client: MBF
Points: 80
Logo for a treatment and education center for families with problems. The center helps parents to establish a connection with children, and teaches children to interact with the world around them.
Logo name: 9/11 Memorial
Country: United States
Agency: Landor Associates
Designer: Rietje Gieskes, Eugene Heard, Karen Yau
Client: 9/11 Memorial
Points: 80
New York City 9/11 Memorial Logo.
Best of Czech Republic
Logo name: Ryba ve vode (A Fish in the Water)
Country: Czech Republic
Talent agency: Jan Sabach Design
Designer: Jan Sabach
Client: Perfect Crowd
Points: 79
A logo for an online community of mothers with young children, in which they should feel themselves in the company of their own kind and like a fish in water.
Logo name: New Wave
Country: Georgia
Designer: George Bokhua
Client: Newwave
Points: 79
Graphic design studio logo in Tbilisi.
Logo name: wissen.on
Country: Germany
Agency: wirDesign Berlin | Braunschweig
Designer: Kempf, Brigida | Chojnacki, Sina | Wilken, Frederic
Client: E.ON Kraftwerke
Points: 79
Logo for an internal campaign inside E.On, one of the world's largest energy companies. The wissen.on project is a communication platform for the exchange of knowledge between company employees.
Best of Lithuania
Logo name: GLOBAL VISION 2020
Country: Lithuania
Agency: Studio Libre
Designer: Donatas Kliunka, Algirdas Orantas
Client: Global Vision 2020
Points: 79
The logo of a company engaged in the development and production of glasses.
Best of Italy
Logo name: Bright.ly
Country: Italy
Designer: Jona Sbarzaglia
Client: Bright.ly
Points: 78
The logo of a company specializing in communication services in social networks.
Best of France
Logo name: Association de Musique Ancienne de Nancy
Country: France
Talent agency: studio punkat
Designer: Studio Punkat, Roussel Hugo
Client: Association de Musique Ancienne de Nancy
Points: 78
Logo of the company organizing concerts of music from the Middle Ages, Baroque and Renaissance eras in France.
Logo name: Dilo. Marketing y Comunicacion
Country: Argentina
Designer: Juan Pablo Tredicce
Client: Dilo. Marketing y Comunicacion
Points: 78
Marketing agency logo. Dilo translates to say it.
Logo name: Saarland University - Physics Department
Country: Germany
Agency: beau bureau Kommunikationsdesign
Designer: Katja M. Becker, Stephanie Podobinski
Client: Saarland University - Physics Department
Points: 78
Saarland University Physics Department logo.
Logo name: Neovet
Country: Russian Federation
Agency: Sabotag
Client: Neovet
Points: 77
Logo of a network of veterinary clinics and laboratories.
Best of Finland
Logo name: Face to Face logo
Country: Finland
Agency: Tomteby
Designer: Mr. Mikko Nilsson
Client: The Finnish Fair Corporation
Points: 77
Logo marketing organization Finnish Fair Corporation.
Logo name: Meredith identity
Country: United States
Agency: Lippincott
Designer: Connie Birdsall - Creative Director, Jenifer Lehker, Sandra Hill - Designers, Suzanne Hogan, Shelby Brea - Strategy
Client: Meredith
Points: 77
Logo for one of the leading media and marketing corporations in the United States.
Logo name: OpenMail
Country: Russian Federation
Designer: Vlad Ermolaev
Client: OpenMail.cc
Points: 77
Logo of a Danish ad-free e-mail service.
Best of Malta
Logo name: Birdlife
Country: Malta
Agency: Bulldog
Designer: Ren Spiteri
Client: Birdlife Malta
Points: 76
Logo for a global partnership of bird and habitat rescue organizations.
Best of Poland
Logo name: Podkarpackie Towarzystwo Zachety Sztuk Pieknych
Country: Poland
Designer: Wieslaw Grzegorczyk
Client: Podkarpackie Towarzystwo Zachety Sztuk Pieknych (Subcarpathian Society for the Encouragement of the Fine Arts)
Points: 76
Logo for the Society for the Support of Artists and the Promotion of Arts in Southwest Poland.
Best of Netherlands
Logo name: Bop Entertainment
Country: Netherlands
Agency: Weijsters & Kooij
Designer: Niel-Jan Weijsters
Client: Bop Entertainment
Points: 76
A logo for a small campaign organizing parties and events.
Best of Luxembourg
Logo name: Theater Federatioun
Country: Luxembourg
Agency: Vidale-Gloesener
Client: Federation luxembourgeoise des theaters professionels
Points: 76
Luxembourg Theater Federation logo.
Logo name: The Waterfront
Country: Australia
Talent agency: SML / Small Medium Large
Designer: Vanessa Ryan, Troy Dagan
Client: The Waterfront
Points: 76
The logo of the apartments built directly in front of the Sydney water area.
Logo name: Zaragoza 2016
Country: Spain
Agency: Cubo Diseno, S.L.
Designer: CUBO DISENO
Client: AYUNTAMIENTO DE ZARAGOZA
Points: 75
Zaragoza's logo as a candidate for the title of European Capital of Culture.
Logo name: Me & EU
Country: Netherlands
Talent agency: Us Media
Designer: Jeroen Kroes
Client: Us Media
Points: 74
Logo for a tourism exhibition focusing on the future of Europe.
Best of Serbia
Logo name: Environmentally Friendly Product, Serbia
Country: Serbia
Designer: Miroslav Vujovic
Client: Ministry of Environment and Spatial Planning, Republic of Serbia
Points: 74
The logo represents the Serbian environmentally friendly products.
Logo name: Studio Paws
Country: Australia
Talent agency: Naughtyfish
Designer: Paul Garbett
Client: Studio Paws Pet Styling
Points: 73
Dog stylists and groomers studio logo.
Best of Cyprus
Logo name: Alkion Seafront Villas
Country: Cyprus
Agency: T&E Polydorou Design
Designer: Tasos Polydorou
Client: Stavros Demosthenous Contractors
Points: 73
The logo of an ultra-luxury hotel complex in Limassol.
Best of Sweden
Logo name: 1177
Country: Sweden
Agency: Deasign
Designer: Daniel Bruce, Daniel Flodman
Client: Deasign
Points: 73
Logo for the new national telephone and online health care service in Sweden.
Logo name: Russisch kommt!
Country: Germany
Agency: Eiga Design GbR
Designer: Nicola Janssen, Henning Otto
Client: Stiftung Deutsch-Russischer Jugendaustausch
Points: 73
"Russisch kommt!" translated from German "The Russians are coming!" This is the slogan of a special series of events initiated by the German-Russian Youth Exchange Foundation.
Logo name: Design Friends
Country: Luxembourg
Agency: Vidale-Gloesener
Designer: Silvano Vidale, Tom Gloesener
Client: Design Friends
Points: 73
The logo of a foundation that unites people interested in design.
Logo name: Mark Edmunds Associates
Country: Australia
Designer: Mark Gowing
Client: Mark Edmunds Associates
Score: 73
Consulting company logo in the corporate and financial sectors.
Logo name: Most association, Homeless shelter
Country: Croatia
Agency: Atom Design
Designer: Lana Vitas, Gorana Marsic
Client: Most association, city of Split
Points: 73
Homeless shelter logo.
Logo name: Tennis XL
Country: Canada
Agency: Seven25. Design & Typography
Designer: Isabelle Swiderski
Client: Seven25. Design & Typography. Inc.
Points: 73
The logo of a tennis agency promoting this sport.
Best of Switzerland
Logo name: io
Country: Switzerland
Agency: Moser Design SA
Designer: Alexandre Henriques, Caroline Mesple-Moser
Client: io
Points: 72
Fitness center logo.
Best of Greece
Logo name: Filmcenter
Country: Greece
Designer: Chris Trivizas
Client: Greek Film Center
Points: 72
Cinema center logo.
Logo name: Vrionis Music House
Country: Greece
Agency: ChrisTrivizas | Design
Designer: Chris Trivizas
Client: F. Vrioni
Points: 71
Logo to promote a special piano line.
Logo name: Happy End, Logo for a Funeral Parlor
Country: Germany
Agency: Lockstoff Design
Designer: Susanne Coenen, Nicole Slink
Points: 71
Funeral home logo.
Logo name: Ecolabor
Country: Brazil
Agency: Sebastiany Branding & Design
Designer: Guilherme Sebastiany, Akira Goto, Andrea Kulpas, Eder Santos, Corine Cardoso, Gustavo Moreira, Rafael Toledo
Client: Ecolabor
Points: 71
The logo of a private Brazilian company providing laboratory analyzes and consulting on environment.
Logo name: passaredo airlines
Country: Brazil
Agency: commgroup branding
Designer: Marcelo Tomaz, Rodrigo Faustino, Mateus Bagatini, Daniel Calil
Client: Passaredo Airlines
Points: 71
Regional airline logo.
Logo name: Asili & Boassa
Country: Italy
Agency: Asili & Boassa
Designer: Stefano Asili
Client: Asili & Boassa
Points: 71
Logo for an advertising and design studio.
Logo name: Homburger + Collegen
Country: Germany
Designer: Marcus Chwalczyk
Client: Homburger + Collegen
Points: 71
Tax and financial consulting company logo.
Logo name: Do Tea
Country: Spain
Agency: lifting consulting Co
Designer: Josep Gaspar
Client: Cafes Pont
Points: 70
Tea cafe network logo.
Logo name: Oniro the bar
Country: Greece
Agency: ChrisTrivizas | Design
Designer: Chris Trivizas
Client: Zisimopoulou Stamatia S.A.
Points: 70
Bar logo.
Logo name: Southern Cloud
Country: Australia
Agency: 2birds Design Group
Designer: Craig Devitt
Client: Southern Cloud
Points: 70
Logo for a 130-foot yacht.
Best of Slovenia
Logo name: Nan∞
Country: Slovenia
Designer: Aljosa Senk
Client: Merkur, d.d.
Points: 70
Logo for a line of household impregnating products.
Best of United Kingdom
Logo name: Families Need Fathers Logo
Country: United Kingdom
Agency: wr! Ghts
Designer: Phil Armstrong
Client: Families Need Fathers
Points: 70
Logo social organization helping fathers in divorce to connect with their children and understand them.
Logo name: FramePage
Country: Finland
Agency: Hahmo Design Oy
Designer: Erik Bertell, Jenni Kuokka, Pekka Piippo, Antti Raudaskoski
Client: Hanna Raijas / Framepage
Points: 70
The logo of a purely female photographic studio.
Logo name: O "Sullivan
Country: Australia
Agency: Nua Creative
Designer: Eugene James Deegan
Client: O "Sullivan Catering
Points: 69
Irish catering company logo.
Logo name: Teja Ideja
Country: Slovenia
Talent agency: Teja Ideja
Designer: Teja Kleč
Client: Teja Ideja / Teja Kleč
Points: 69
The logo of a design studio founded by a woman.
Logo name: Princess haya Award for Special Education
Country: United Arab Emirates
Agency: bpg design
Designer: Naveed Jamal, P.N. Rajesh
Client: Dubai Government Initiative
Points: 69
Award logo to reward doctors, educators, administrators and parents of children with special needs.
Logo name: Ognev studio
Country: Russian Federation
Agency: Superred
Designer: Yuri Pakuev, Sergey Kuzmin
Client: Denis Ognev
Points: 69
The logo of a private hairdresser stylist.
Logo name: Three Drunk Monkeys
Country: Australia
Agency: Mark Gowing Design
Designer: Mark Gowing, Tim Rogers
Client: Three Drunk Monkeys
Points: 69
Logo advertising agency.
Best of Turkey
Logo name: Yonca Moda
Country: Turkey
Agency: 2FRESH
Designer: 2FRESH
Client: Yonca Moda (Men "s Shirts)
Points: 68
Logo of a company that sews men's shirts.
Logo name: Mini Museum Mürren
Country: Switzerland
Agency: Atelier Bundi
Designer: Stephan Bundi
Client: MiniMuseumMürren
Points: 68
The logo of a small museum in the small village of Murren in the Swiss mountains.
Best of Portugal
Logo name: Nanabém / bébeabá
Country: Portugal
Agency: zain
Designer: Madalena Martins
Client: bébeabá
Points: 68
Maternity and baby store logo.
Logo name: Lions & Lambs Media Group LLC
Country: United Kingdom
Designer: Gareth Hardy
Client: Lions & Lambs Media Group LLC
Points: 68
Logo for an interactive design agency specializing in “ handmade».
Best of Ireland
Logo name: Froberry
Country: Ireland
Agency: Brand New Creative
Designer: David Lawlor
Client: Froberry
Points: 67
Natural frozen yoghurt logo packaged in natural materials.
Logo name: Psychological Clinic - Silvia Pérez
Country: Spain
Agency: El Paso, Galería de Comunicación
Designer: Álvaro Pérez
Client: Silvia Pérez, Psychological Clinic
Points: 67
Psychological clinic logo for children and teenagers with communication problems, fears and nightmares.
Logo name: ON - NEUE MUSIK KÖLN
Country: Germany
Agency: DOKUMENT 1 DESIGN
Designer: Mella Schaich, Konrad Hövelborn
Client: ON - NEUE MUSIK KÖLN
Points: 67
Logo for a network of concert promoters, orchestras, musicians, composers and musicians educational institutions.
Best of Africa, Best of South Africa
Logo name: iLove
Country: South Africa
Agency: CopperCoast
Designer: Pierre Joubert
Client: iLove
Points: 67
The logo of a company founded by a graphic designer to produce the things she loves.
Logo name: Right in Education
Country: Turkey
Talent agency: Myra
Designer: Tulay Demircan
Client: Education Reform Initiative
Points: 67
Logo for a project protecting educational rights in Turkey.
Logo name: Hayneedle identity
Country: United States
Agency: Lippincott
Designer: Su Mathews - Creative Director, Saki Tanaka, Sam Ayling - Designers, Sarah Bellamy - Strategy
Client: Netshop, Inc.
Points: 67
The logo of a company that helps people find rare household and lifestyle items.
Logo name: Architects Revolver
Country: Greece
Agency: Kommigraphics
Designer: Kosmas Apatangelos
Client: Architects Revolver.com
Points: 67
Logo of the Italian networking forum of architects.
Logo name: THINX
Country: Italy
Agency: MCdesign
Designer: Mattia Castiglioni
Client: THINX srl | Comunicazione, marketing, pr
Points: 67
PR and communication agency logo.
Best of India
Logo name: OIKOS Ecological Solutions
Country: India
Agency: AND Design
Designer: Gayle D "souza, Karlyle Gomes
Client: OIKOS Ecological Solutions
Points: 66
Ecological company logo.
Logo name: ThinkTank
Country: Slovenia
Agency: Merkur d.d., Marketing
Designer: Aljosa Senk
Client: Think Tank
Points: 66
Advertising agency logo
Logo name: Ambiente Acqua Onlus
Country: Italy
Agency: Graphieti
Designer: Giorgio Caviglia & Michele Graffieti
Client: Ambiente Acqua Onlus
Points: 66
Logo non-profit organization dealing with environment education, cooperation with schools and regional administrations in Milan and its suburbs.
Logo name: tn
Country: Spain
Designer: Alejandro Gil
Client: Radio televisión Canaria
Points: 65
Logo for the information service of regional television.
Logo name: Ophthalmology Center / Dr. Jorge L. Tredicce
Country: Argentina
Designer: Juan Pablo Tredicce
Client: Centro de Oftalmología / Dr. Jorge L. Tredicce
Points: 65
Ophthalmology center logo.
Logo name: Fair Trade Experience
Country: United Kingdom
Agency: Holly Stevens Design
Designer: Holly Stevens, Holly Stevens Design
Client: Hand Up Media
Points: 65
Logo for Ireland's largest Fair Trade event.
Best of Romania
Logo name: UGLY DUCK
Country: Romania
Talent agency: X3 Studios
Designer: Erik Erdokozi
Client: Ugly Duck
Points: 65
Event agency logo
Logo name: Urogynecology Center of Savannah
Country: United States
Agency: CK Communications
Designer: CK Communications
Client: Urogynecology Center of Savannah
Points: 65
Logo for the urogynecological women's center.
Logo name: Glowe
Country: Netherlands
Agency: unieq
Designer: Dirk Leys
Client: Glowe
Points: 64
A logo for a widget company.
Logo name: HOLLOW MEN
Country: Romania
Talent agency: Fishtank Branding
Designer: Cristian Hurhui
Client: MindExpress Research
Points: 64
Logo of the brand created for the main Romanian mystery shopping agency.
Logo name: DARWIN
Country: Germany
Agency: 28 LIMITED BRAND
Designer: Mirco Kurth, Tobias Lotzien
Client: University of Siegen
Points: 64
Logo for the 150th anniversary of Darwin for Siegen University
Logo name: Taivaanranta
Country: Portugal
Agency: Freelancer
Designer: Guilherme Jardim
Client: Taivaanranta
Points: 64
Restaurant logo.
Logo name: AGRALIS
Country: Spain
Agency: Estudio Alejandro Gil
Designer: Estudio Alejandro Gil
Client: Agralis
Points: 64
Brand logo for an agricultural planning consultancy.
Logo name: Punkalive®
Country: Finland
Agency: Hahmo Design Oy
Designer: Jenni Kuokka, Pekka Piippo, Antti Raudaskoski
Client: Punkalive Ltd
Points: 64
The logo of the manufacturer of wooden furniture using a patented technology that allows you to have complete freedom of form.
Logo name: Tseleevo
Country: Russian Federation
Agency: design studio "Izym"
Designer: Svetlana Minkova
Client: Tseleevo
Points: 63
Golf and polo club logo.
Logo name: Blackhawk Logistics
Country: Australia
Designer: David Constantine at CRE8IVE
Client: Blackhawk Logistics
Points: 63
The logo of a logistics and security company founded by the former military.
Logo name: Logobird Designs
Country: Australia
Agency: Logobird Designs
Designer: Natalie Matsuki
Client: Logobird Designs
Points: 63
Logo for an environmentally friendly graphic design agency.
Logo name: Atlantic Biogeographical Region Ecosystems Valorization Plan
Country: Portugal
Agency: Furtacores Design e Comunicação
Designer: Abigail Ascenso, Fedra Santos
Client: ARH Norte - Administração da Região Hidrográfica do Norte I.P.
Points: 63
Logo for the Atlantic Biogeographic Region Ecosystem Valorization Program.
Logo name: Spiriti & Sapori
Country: Italy
Designer: Stefano Rivolta
Client: Spiriti & Sapori, Alessio Mazzola
Points: 63
Small wine bar logo.
Logo name: Muséum de Genève
Country: Switzerland
Agency: Atelier BLVDR
Designer: Francia Silvia
Client: Muséum d "histoire naturelle de Genève
Points: 62
The logo of the Geneva Museum, exhibiting thousands of animal species.
Logo name: Shoot in the Alps
Country: Italy
Agency: Imille
Designer: Paolo Pascolo, Karla Matijasic
Client: Shoot in the Alps
Points: 62
The logo of a film photo production in the Alps, operating in five countries.
Logo name: SabotageCapoeira
Country: Russian Federation
Agency: Sabotag
Designer: Maria Sherstneva, Alexei Egorov
Client: SabotageCapoeira
Points: 62
Capoeira club logo.
Today's post will be a great addition to the section. we have selected more than a hundred interesting works for you. Almost all of them are taken from the English-language blog designyourway.net, the author of which writes about design, typography, user interfaces, and more. One area of the project is dedicated to logo collections for inspiration. You will see the most original solutions from these notes below.
If you have to create a logo, but there are still no and no ideas for starting, then such articles may come in handy. Of course, you should not copy other people's work, but you can highlight some interesting techniques and approaches for yourself. By the way, this is not the only resource where such information is found, for example, there is a section about ideas for creating logos in Logaster.
Here all works are divided by subject. In each such group, there are short recommendations of experts on the choice of color solutions, purpose and suitable audiences for the corresponding logo. There are also examples of graphics created in this particular service.
As for the collections of logos from Designyourway, they do not have any specific clearly expressed themes, such as in or. In addition, the "time frame" for their creation is quite large, that is, at the very end of the archive you will find images drawn more than a few years ago. However, this does not prevent them from looking relevant and effective.
Often, logos visually represent (embody) the name of the company / product in the form of relevant objects, for example, Saturn Travel, Icecream Design, Cube, Badminton Academy. To be honest, it is not entirely clear whether these are real brands or just abstract works of designers. Sometimes this approach looks subtle, as in the case of Africa Online, sometimes the eerily predictable Anchor Book logo.
I personally like it when this or that graphic object in the logo is a kind of logical complement to the name, for example: Green Gadgets Store, Clerk, Green Office. Although, perhaps, this is a rather subjective opinion.
There are visually very simple works in this collection of logos, for example, the same Form, but due to its ideas, the drawing looks complete. While doing this, choosing a detailed logo with lots of details is also a good solution in some cases. And it is not clear what is more difficult and longer in time - inventing and implementing original idea or working out a dozen small details of the image.
The background and color scheme have a fairly strong influence on the perception of the logo. By replacing the background with b / w, the effect could have been completely different. In this case, light substrates look somehow simpler, while a dark contrasting image causes some kind of "dominant" effect with a strong accent. In some cases, as with Lion Force, I think it fits with the idea and purpose. Fonts such as Roar, Alegnor, Lord, IronHorse can have a similar "strong" effect.
Of this collection of logos for inspiration, my favorite is the abstract art: Vallory Miller, Wecarhitecten Branding, Vending Brorhers. They, as a rule, are dominated by bright (in some places even too colorful) colors. Works with volumetric elements also look beautiful: Mcfon, OnLocation, Norman, Dore Corp. Many of them use.
In general, there are enough decent options. Hope you find this collection of inspiration logos useful. In total, we got 120 original works with different styles, directions and design solutions.
It is important for any company to be not only recognizable, but also to carry a certain hidden meaning in its logo. To do this, it is enough just to take a closer look at the name or picture and admire the imagination of the authors.
Look closely at the logo of this company, and you will see an arrow, which is formed by a combination of the letters E and x. This arrow is a symbol of precision and speed. Now, when you see this logo again somewhere, you will first of all begin to see an arrow that you simply did not notice before.
This company is engaged in the production of a huge number of different goods, which is painted on the logo. So, the heart personifies love and care, the bird - freedom and enjoyment of life.
Hope for African Children Iniative
This is the logo of an organization that helps African children. Look closely, and in addition to a child and an adult, you will see the silhouette of the African continent.
At first glance, it may seem that this name is not fraught with anything unusual. But on the other hand, it helps to clearly understand the philosophy of the company. The yellow arrow is a symbol of a smile, as Amazon.com strives to ensure that its customers are always happy. It also connects two letters - a and z, that is, this site has all the products from "A" to "Z".
Another feature where the silhouette of the country is hidden. Look closely, and you will see the outline of the map of Australia between the girl's hand and leg.
The first two letters Vaio are made in the form of a wave, which symbolizes the analog signal, and the letters i and o are the symbols of the digital signal (1 and 0).
Look at the logo and you will see the number 1 between the black F and the red stripes.
Many people know that the history of BMW began with aviation, so most believe that the blades of a rotating propeller are depicted in the center of the logo. This is actually a fragment of the Bavarian flag.
About his creation, Rob Yanov, the logo designer, says that he bought a whole bag of apples and put them in a bowl. He then drew for a week, hoping to find a way to simplify the details. The main idea was a bitten fruit, after which byte (from English bite - bite) became a computer term.
Sun Microsystems
The peculiarity of the logo is that the word sun can be read from any corner of the square.
This company is engaged in the production of tires. And one of the tires is depicted in the first two letters, representing the wheel in perspective.
The main emphasis in the logo is placed on the three-pointed star, which is a symbol of superiority in three areas - in the air, on water and on land.
This chocolate company is located in the Swiss city of Bern. It is often called the city of bears. Now take a close look at the mountain, and you will see a funny bear.
This logo was used as early as the early 50s in a color TV company. The peacock's bright tail and the bird itself, hidden between the colored fragments, personified the color image.
Eighty-20 is a small consulting firm. At first glance, it may seem that the name has nothing to do with the logo. In fact, the dark squares represent ones, and the light ones represent zeros. It turns out that the upper line means the number 1010000, and the lower one - 0010100, which in the binary number system "translates" as 80 to 20.
The pink parts of the letters BR represent the number 31. This is not an accidental number - that is how many tastes Baskin Robbins ice cream had.
Big Ten is an academic association. Initially, it consisted of 10 universities, but when adding 11, they decided not to change the logo, but simply add the number 11 to the image.
The crown of the tree resembles a human brain, which perfectly symbolizes the intellectual potential of the company's employees and underlines the name: green (green), labs (laboratories).
Carrefour is one of the largest European stores, headquartered in France. The logo symbolizes the expansion of the company and is made in the colors of the French flag. In addition, the first letter of the company name can be found in the image.
Milwaukee brewers
Milwaukee Brewers is a baseball team. The logo consists of the letters m and b. It also resembles a baseball glove.
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