It is difficult to take root in Russia. Even healthy human curiosity does not always push the buyer to purchase the next new product on the market. A win-win option for Russian commerce is considered to be improving an existing product and gradually entering the production of higher quality and technologically advanced goods. If we analyze business know-how for 2017 from this point of view, we can identify a number of business priorities for 2018–2019.
New technologies in the catering market
Recently, catering has been the most dynamic market segment. Know-how in this type of business is introduced almost every season. The quality of services is constantly improving, entrepreneurs' costs are being minimized and the range of goods and services offered to customers is expanding.
Today in the catering market, entrepreneurs are actively promoting innovations such as:
- pizza in a glass;
- French fry machine;
- single-product restaurants.
To implement the first two ideas you will need a very small start-up capital (). Opening a single-product establishment is a more expensive project; you need to spend 1.5–2 million rubles on it.
Pizza in a glass is a new product that is a classic pizza, but rolled up in such a way that it is convenient to eat on the street, carry and rearrange. A favorite product that allows the client to continue to be active and not be distracted by the process of eating.
A French fry machine is a special device for instantly preparing and selling the well-known fast food. The technology involves the production of a high-quality, safe and tasty product. A slot machine can become both the basis for a business and an additional tool for earning money. The estimated cost of one machine is about 600 thousand rubles. There are already companies operating on the Russian market that provide such machines for rent.
A single-product restaurant is a place where all dishes are prepared from one type of product (seafood, poultry, vegetarian menu, etc.). Such establishments are interesting to customers, and today the public goes to them much more willingly than to traditional restaurants.
Useful to read. A package of documents for work, sanitary and epidemiological requirements for the premises and a set of equipment.
New services
The service sector in small businesses is just as receptive to know-how as catering. Any interesting ideas are immediately picked up by entrepreneurs and actively promoted on the market. Recently, ideas such as:
- paid quests;
- mobile car washes (call via app);
- eco-tours.
The thirst for adventure and the search for new experiences are two specific human needs that are difficult to fully satisfy and require constant attention. Until recently, city residents diluted the routine of gray everyday life exclusively with the bright colors of nightclubs and vacation trips to exotic countries.
A mobile car wash is a convenient know-how business idea for the city. An entrepreneur who decides to implement it does not need to invest large start-up capital in organizing a business. 150–200 thousand rubles are enough to purchase equipment, advertise and promote your services. For clients, this service is extremely beneficial, as it saves time and effort for solving more important tasks.
The very idea of eco-tourism can hardly be called new, but the level at which operators today organize and conduct eco-tours is truly encouraging. Perhaps this is why green tourism has received a new breath and the number of people wishing to travel to nature reserves, national parks and unique corners of the Earth is only growing every year.
It is useful to find out what kind of income brings entrepreneurs. Everything about what is needed to implement an idea and calculation of profit.
Detailed information about . Project cost, launch plan and payback period.
Note: what is .
What's new on sale in China
Over the past few years, Russian entrepreneurs have become accustomed to the fact that the best ideas for small businesses with minimal investment come from China. Indeed, China has been and remains a leader in the production of consumer goods that maximally satisfy customers in terms of price, range and functionality.
Today, China offers the market a number of new product items that are just gaining popularity, but will remain in trend for at least another three years:
- glasses with a video camera;
- exercise bike with jacuzzi;
- robot vacuum cleaner;
- folding scooter (transformable).
All these products are quite accessible to the average buyer, and their advertising among the widest public will give good results.
These product items can be promoted both through online stores and through one-page websites. Chinese manufacturers offer huge discounts to wholesale buyers, plus they provide several experimental samples for free.
You can start a business selling Chinese new products with a starting capital of about 100 thousand rubles. This money will be enough to organize an online trading platform and to order a trial batch of the selected product item. It’s useful to read and how you can make money from it.
Conclusion
In addition to new products, new marketing ideas and interesting ways to promote goods and services appear on the market. Thus, trading through social networks has been at the peak of popularity for several years now. Sellers have the opportunity to offer their product through mobile applications. Entrepreneurs are introducing new schemes for the purchase, transportation and delivery of goods, which allows them to reduce production costs. Today, starting a business is interesting and practically safe. The main thing is to make up your mind.
Sarah Tian began altering her old clothes after the birth of her third child. It took a lot of money to support a large family; she had very little free money for herself [...]
The first, largest, most scientific. All this is about the underwater restaurant Under in Norway, which has just opened, but has already won its place in the hearts of the indigenous […]
Down jackets are warm, comfortable and practical clothing. Before wearing, the down jacket needs to be freshened and washed. Dry cleaning services are not cheap, so to save money, you can clean it at home. […]
We all know that Australia is famous for its strange wildlife and poisonous snakes. But we don't remember anything of note from the architecture (except the Sydney Opera House, of course […]
What IKEA's offer has always been missing is furniture and things created specifically for our little brothers. One of the largest retail chains solved this deficiency [...]
Denmark plans to build a spiral tower for walking. The idea of the project is to present a bird's eye view without disturbing the surrounding […]
Air conditioners contribute to global warming, but in countries like India, people find it difficult to survive without them. Therefore, a design company from India has developed an unusual air conditioner that does not […]
The German company Porsche, following the luxury cars, decided to build its first yacht worth $16 million. Monaco-based shipyard Dynamiq, headed by a Russian broker and […]
London-based artist and designer Albert Pukies created a fanny pack in the shape of a hairy beer belly. No sooner had the author posted the photographs on the Internet than they immediately [...]
In Chongqing, one of China's largest cities by population, one of the monorail lines runs right through a residential building. Its residents can board the train […]
In Wuhan, Chinese engineers moved a building of historical value 90 m. The transfer process took more than 6 hours, the builders claim that the historical building was not damaged […]
Swedish musician Martin Molin has invented a new musical instrument called the Wintergartan Marble Machine. A mechanical wooden device in the form of a music box, it includes […]
A store has opened in Berlin where you can print 3D candies according to your own sketch. The world's first candy 3D printer “Magic Candy Factory” […]
The International Consumer Electronics Show (CES) opened this week. It has been held annually in Las Vegas since 1967. This year at the trial [...]
The tallest Ferris wheel on the planet has begun operating in Las Vegas. HighRoller, built by Caesars Entertainment Corp., will of course be included in the next edition of the Guinness Book of Records because […]
If you want a candy bar or a bag of chips, these machines are not for you. But, having deposited any amount from a few pence to more than ten thousand pounds [...]
Russia has signed a preliminary agreement to build at least two more nuclear power plants in the Iranian port city of Bushehr, Iran's official news agency IRNA reports. […]
A giant monolithic office table made in the shape of a sea wave was installed in the office of an American company. New York creative agency Barbarian Group replaced the usual […]
Meet the French hackers who sent a camera flying over Paris... in a miniature replica of the house from the cartoon Up! A group of computer hackers have built a miniature version of […]
JTMService specialists, in collaboration with the household appliance manufacturer MieleProfessional, have developed a WooftoWash washing machine model designed for people with disabilities. Operation and management of this […]
The beginning of the 21st century is characterized by the constant improvement of robotics, which is used in the field of space exploration, healthcare, public safety, entertainment, defense, as well as other areas of science and life. […]
Connie Jones is an information technology manager in Chandler, Arizona. Returning from work, she parks the car in the garage and fills it up […]
On Tuesday night, sales of the game Grand Theft Auto (GTA) V began worldwide, the budget of which amounted to a record for the gaming industry of $266 million […]
I want to talk about a really working business that brings me several thousand dollars a month. I once had a small shop selling flowers, and not long ago I was inspired by a new idea from customers who had seen something like this in America. Several years ago I had a point selling flowers not far from the Elizarovskaya metro station. She brought me $500 a month, half of the flowers were spoiled, in general, even now I’m surprised how I had enough of this money to live. And somehow I became interested in inscriptions and pictures on flowers. This idea was inspired by my customers who saw this in America.
At first I didn’t attach much importance to this, but somehow, on the eve of March 8th, I saw at Tsvetopttorg, which imports flowers in bulk, a batch of roses with images of Cupid with an arrow and congratulatory inscriptions. It all looked so natural that it felt as if the rose had been born that way. I took some to try and sold it on the first day. I had a fairly trusting relationship with this supplier, and I asked where he got these flowers, and did they sell well? I found out that a shipment of 50,000 roses was shipped in two days.
And this is with an increase in the price of these roses by 45 rubles!!! 50,000 in TWO DAYS!!! That's when I smelled money!
Through the Internet, I found several ways to apply images to flowers, with which my friends from America, for whom this was not new, helped me a lot.
- American technology Speaking Roses speakingroses.com (laser printing... excellent quality, only one-color printing), franchise and equipment for Russia costs approximately $500,000! Naturally expensive... By the way, it has already been bought by the Ukrainian company “Roses are still being crushed.” This option disappeared immediately.
- Chinese analogue of the same printer for direct printing on flowers. The quality is full color, not bad, but, again, there are a lot of difficulties. I collected the money that I had at that time and purchased a printer that cost me, taking into account delivery and customs clearance, 145,000 rubles. 2 months later, when it came to me, I was very puzzled by the fact that the instructions and programs servicing it were in Chinese. With great grief, after a week, I figured out how to configure it. His typing speed was very slow. Each bud had to be smeared with a special gel, that is, 3 roses took 5 minutes. In addition, there was a fairly high percentage of defects. This innovation allowed me to stand out from the competition, however, it did not bring me the expected profit.
- I continued to search, and, thanks to the efforts of my friends from America, I found the simplest and most effective technology for applying images to flowers - the technology of using a special self-adhesive material made in the USA, which any inkjet printer can print on. I currently have 3 Lexmarks and 2 Hewlett Packards. This material is an absolute novelty on the market of our country and has no analogues. The image is printed on ultra-thin film, specially invented for gluing onto the petals of fresh flowers - roses, tulips, lilies, orchids, etc. In the same 5 minutes, it can produce up to a thousand images. In the future, my flower sellers at the dots cut out these images with scissors, remove the protective layer, and stick them on the flower petals. That's all.
The material itself is absolutely invisible on the flowers. This is real know-how, since, when transferred to a flower, the film itself is not visible either in the spans of the letters or along the contour, but only a clear, colorful image is visible, which is much better than when using a Chinese printer. The image is full-color, clear, colorful, whether it is a photograph, drawing, logo or inscription.
One person can easily stick images on a dozen flowers per minute, and the image can be removed for a while, so if you accidentally stick the wrong picture on the wrong flower, you don’t have to throw it away. The essence of my idea is that the cost of these images is tens of times less than any other method. The cost is approximately 3 rubles per piece. I sell for 40 rubles per image at my point. And I deliver these inscriptions to my clients in A4 sheets. One such sheet contains 120 images. I sell to my clients 10 rubles per image, that is, 1200 rubles per sheet. Their markup is 400%.
Images can be different, in the form of words, wishes, declarations of love, pictures with Cupids and hearts, company logos, photographs, in general, everything that can be printed on a regular printer.
I purchase material in large quantities directly from the manufacturer. My main clients at the moment are flower producers, wholesale and retail sellers of flowers and accessories, online florist stores, advertising companies, companies related to wedding services, PR departments of various companies, design and photo studios. In general, the field of activity is simply huge. For example, in St. Petersburg there are more than 3 thousand flower spots alone. I have so far managed to master a small part of this list, but I can say that those relatives and friends to whom I gave flowers with inscriptions and wishes on the buds were very impressed and surprised by such a gift. This is truly more than just emotions!
At the moment, I have a stable and income-generating enterprise, the development of which I continue to work on now.
In this regard, I am looking for representatives in other cities and regions to open branches to sell these products. The terms of cooperation are very simple - I sell you the material at a minimal cost, and you resell the finished images in your regions. For me, this is a way to give someone else the opportunity to create THEIR business from scratch!
Best regards, Nikolay
Tel: +7 921 932 36 76
ICQ: 364 605 102
I will be happy to answer all your questions and help you organize your business.
This column is devoted to an overview of trade secrets (also known as know-how) as a result of intellectual activity in the understanding of Russian legislation and in the context of Russian judicial practice. The article examines the legal status of a production secret, certain aspects of the trade secret regime in relation to such an object, the peculiarities of exercising the right to dispose of it, situations in which such a result of intellectual activity may have several independent copyright holders.
From time to time, the legal community becomes aware of litigation regarding information that is a trade secret (for example,). Sometimes such legal disputes become a consequence of an employee’s transfer from one organization to another, when, in connection with his work at his previous place of work, he became aware of a production secret in respect of which a trade secret regime was introduced, and the employee (for example, due to dishonesty or for selfish purposes ) divulged it to colleagues at the new place of work.
Since in judicial practice a trade secret, as an object of dispute between the parties, is not such a frequent occurrence and questions often arise regarding its legal status, differentiation from the concept of a trade secret, the purpose of this column is to highlight the legal status of a trade secret (know-how) as a result of intellectual activity and its relation to trade secrets.
Trade secret concept
A production secret as a result of intellectual activity is familiar to the current Russian legislation, which is enshrined in Chapter 75. “The right to a production secret (know-how)”. The concept of a trade secret is given in the following way: .
The double naming of the discussed category of results of intellectual activity (both trade secret and know-how) is explained by the fact that know-how is the result of the translation into domestic legislation of the term know-how from Anglo-Saxon law. It can be literally translated as “know-how” (that is, it refers to knowledge of a practical or technical nature that has become known as a result of experience or research). And in order to harmonize the domestic regulatory framework, the law of foreign states (including for the protection of domestic holders of trade secrets) was introduced such an additional designation to the term trade secret.
As information constituting a production secret, V. Nikitin identifies the following:
- information about the results of scientific research;
- technical and technological documentation;
- results of experiments and tests;
- techniques;
- research materials on applied technologies and technological processes;
- projected assessments of market conditions;
- trends in the development of technology and technology;
- information about suppliers and buyers;
- information on the conditions and prices of contracts that are concluded or are being negotiated.
This list is not exhaustive, and the list of such information may include other information.
As specific examples of a production secret, we can recall the process of creating the Penetron waterproofing material, the chemical composition of the Coca-Cola drink, and the technical documentation for the automatic gas preparation units Istok-1 (for the last example, see).
However, not all such information can be recognized as a trade secret. determines that information cannot be recognized as a trade secret, the mandatory disclosure of which or the inadmissibility of restricting access to which is established by law or other legal act.
Legal protection of trade secrets (know-how)
Legal protection of a production secret is expressed in the fact that a production secret is recognized by law as an independent result of intellectual activity, in view of which the owner of a production secret has the exclusive right to use and dispose of it in any way that does not contradict the law, including in the manufacture of products and the implementation of economic and organizational decisions ( cm. ).
In view of this, if a person unlawfully obtains information that constitutes a trade secret of its owner, and this causes a violation of the exclusive right of such owner, the latter will have the right to defend his violated rights by all means permissible from the point of view of the law, seeking to eliminate such a violation.
However, if a person in good faith and independently of other holders of a production secret has become the owner of information constituting the content of a protected production secret, such person acquires an independent exclusive right to this production secret (). This rule allows us to conclude that a production secret may have several independent owners if each of them, legally and separately from the others, was able, due to experience, knowledge or research, to achieve the information result that represents the corresponding production secret.
At the same time, the presence of this norm allows us to say that the legislator, in order to develop and stimulate innovation and competition (primarily in the industrial field of activity), thereby allows different persons to obtain legal protection for the same essentially a production secret.
At the same time, it is legally determined that legal protection in relation to a production secret (in the form of granting its owner the exclusive right to a production secret) is valid as long as the confidentiality of the information constituting its content is maintained (). As soon as the confidentiality of information constituting a trade secret is lost, the exclusive right to the trade secret is terminated for all right holders. Moreover, if the owner of such a trade secret wishes to terminate its legal protection by lawfully disclosing confidential information constituting a trade secret, he is not legally obliged to notify other holders of such a trade secret about his decision and the resulting legal consequences, much less coordinate such actions with them .
Information may be considered confidential if a trade secret regime is introduced in relation to it. This conclusion is made on the basis which is stated as follows: “A production secret (know-how) is information of any nature (production, technical, economic, organizational and others) about the results of intellectual activity in the scientific and technical field and about methods of carrying out professional activities that have actual or potential commercial value due to their unknownness to third parties , if third parties do not have free access to such information on a legal basis and the owner of such information takes reasonable measures to maintain its confidentiality, including by introducing a trade secret regime".
Accordingly, in order for the owner of the information to consider such information as his trade secret, he must take all necessary measures to ensure that such information is subject to the trade secret regime, which is provided for by the provisions of Federal Law No. 98-FZ of July 29, 2004 "". In the absence of a trade secret regime, a license agreement for a production secret may be recognized as not concluded (see).
As P. Gulidov correctly notes, this federal law does not provide for a specific method of terminating the trade secret regime in relation to confidential information. Also, neither this law nor the regulations provide exceptions for restoring the regime of legal protection of trade secrets if the actions to disclose such information were unlawful. Therefore, if we imagine a situation in which, during an open trial, it is established that the disclosure by a person of information constituting the content of a trade secret was illegal and this person will be held accountable for disclosing information constituting a trade secret, the exclusive right to such a trade secret can still be considered terminated on the basis that the specified information became known to an indefinite number of persons.
Disposal of rights to trade secrets
In addition to this unique type of disposal of the exclusive right to a production secret, such as taking actions to disclose information constituting its content (that is, early termination of the exclusive right), the owners also have the right to transfer (alienate) the exclusive right to a production secret in full to another party () or grant the other party the right to use (license) the relevant trade secret within the limits established by the agreement ().
And if in relation to the alienation of an exclusive right, one should mainly keep in mind the provisions according to which, when alienating the exclusive right to a production secret, the person who disposed of his right is obliged to maintain the confidentiality of the production secret until the termination of the exclusive right to a production secret (that is, so that the former the owner of the exclusive right, after receiving remuneration for the trade secret, did not nullify the commercial value of the transferred trade secret by disclosing its content, and thereby deprived the new owner of the benefits), then the licensing agreement can be discussed in more detail.
Licensing agreement for know-how
As in the case of the alienation of the exclusive right to a production secret, restrictions on the disclosure of information also apply to the relations of the parties under a license agreement. Thus, according to , persons who have received the corresponding rights under a license agreement are obliged to maintain the confidentiality of the production secret until the termination of the exclusive right to the production secret. This is due to the same need to preserve the commercial value of a trade secret in cases where the licensee is no longer bound by the terms of such a licensing agreement. And so that he is not tempted to disclose information constituting a trade secret after the expiration of the contract (and thereby cause harm to the current owners of such information), we believe that this legislative restriction is provided for this case.
If we talk about the validity period of the license agreement, it does not establish certain requirements for it. A license agreement can be concluded either with or without specifying its validity period. However, if the term is not specified in the contract, then each of the parties has a legislative right to unilaterally withdraw from the contract with the obligatory condition of prior warning to the other party about this no later than 6 months before the date of entry into force of such refusal (). At the same time, the parties have the right to stipulate in the contract a different, longer period of such preliminary notification.
A license to use a production secret can also be granted within the framework of a commercial concession agreement (, Decision of the Sovetsky District Court of Kazan (Republic of Tatarstan) No. 2-2216/2017 2-2216/2017~M-583/2017 M-583 /2017 dated April 18, 2017 in case No. 2-2216/2017, Decision of the Arbitration Court of the Krasnoyarsk Territory dated July 19, 2017 in case No. A33-350/2017).
In general, we can say that such a legal institution as a trade secret has found a certain legal codification in the current legislation, which allows owners of information constituting a trade secret to fully exercise their powers regarding such an object of intellectual rights and protect such their rights in court and out of court on the basis of the current regulatory framework.
The opinions expressed in this article are the personal opinion of the author and may not coincide with the official position of YANDEX LLC.
Hello, seekers of new business options! Interested in innovative technologies? Today I will tell you what know-how business ideas exist. Maybe they are exactly what you need for entrepreneurship?
The essence of new technologies
The concept of know-how implies new knowledge, skills, unique developments and technologies that have not become known to a wide range of people. They can be the subject of sale/purchase for production in order to gain a competitive advantage.
Know-how is necessary for business. Read on to find out what innovative ideas there are.
Innovative projects
Scarf pillow
This is an innovative accessory that helps maintain the health of bicycle riders. The price of the product is approximately 450 USD. e. The scarf has a built-in sensor that is triggered during dangerous movement. In 0.1 seconds, the sports accessory forms an air cushion around the cyclist’s head, which will help avoid injury in the event of a fall.
Headset for communicating with dogs
The dream of understanding animal language has now been partially fulfilled. Special equipment reads the dog’s brain signals and translates them into a language understandable to humans. Thus, lovers of “four-legged friends” can easily understand when their pet is hungry or wants to go for a walk.
The gadget is very worthy of the attention of those businessmen who sell goods to animal owners.
Multimedia sandbox
The interactive view of the sandbox consists of sand illuminated with special devices to create the illusion of various sand figures. Multimedia innovation will gain popularity in children's entertainment institutions.
Electronic plaster
An excellent substitute for standard plaster for broken arms or legs. With such technological development, there is no shame in appearing among familiar people and colleagues at work. The gadget will undoubtedly arouse interest.
Blocking water from the tap
A useful invention for saving hot water and reinsuring your apartment from flooding. The device is attached to the tap. Allows you to set and record the required volume of water, for example, to fill a bathtub. Once the operation is completed, the tap is blocked.
Transformable scooter
The Hungarian company Antro has designed a scooter that folds compactly into a suitcase. The vehicle is equipped with two electric motors located on both wheels. Thanks to them, he can accelerate to 45 kilometers per hour. Recharging the battery takes only an hour. And the resulting energy will be enough for no more than 35 km.
Robot vacuum cleaner
New for advanced gadget users. A small robot, named AutoMee S., was created to clean smartphones or tablets from the developer company. The “smart vacuum cleaner” will complete the cleaning procedure in 4-8 minutes, without leaving the screen thanks to the built-in sensors. The mini-miracle runs on a battery (AA). The robot's diameter is 7 cm. Its weight is 82 g.
The cost of the fashionable robot reaches $17. Despite its minimal benefits, AutoMee S. promises to become a fashionable addition to the company's devices.
Sophisticated simulator
The FITWET exercise bike is a new development for people who strive for a beautiful body and a healthy lifestyle. According to the designers, it is 12 times more effective than conventional simulators. At the same time, the combination of water resistance and blood circulation, which stimulates muscle relaxation, does not allow you to get very tired from training. Among the useful options of the mechanism:
- touch key control;
- watching TV;
- setting a training mode;
- massage with water jets.
The new generation of exercise bike is an excellent option for modern fitness centers.
Suitcase that won't get lost
This know-how is called Nor. The suitcase was equipped with a tracked chassis, Bluetooth communication support that interfaces with a mobile device, and sensors. When the signal from the suitcase disappears, the owner’s smartphone will begin to vibrate, warning of possible loss of items. Most likely, the new product will be of interest to companies selling goods for tourism and travel.
Camera with glasses
The video camera built into the glasses is called Camsports Coach. Additionally equipped with a 4 GB memory card, spare glasses, a carabiner for attaching to a belt, a napkin, and a USB cable for charging and connecting to a computer. The device was created for sporty people traveling around the world. However, it will also be useful for YouTube bloggers who want to make an unusual video; reporters who want to discreetly film exclusive material.
All products are already certified. Available for sale through online stores. The approximate cost of an unusual product is 7,000 rubles.
The innovations described are only a small part. More and more interesting projects are being developed every year.
I hope you enjoyed this article. Recommend it to your friends from social networks and subscribe to my blog!
Best regards, Ivan Balashov!
Loading...
