Equipment for coworking center. How to open a profitable coworking center - how much can you earn from a coworking space? How much money do you need to start?

A coworking center is a kind of “communal office” that provides space for work, business meetings and various events for a fee. Here you can rent a permanent workplace or come in for just an hour, make important business contacts or pick up interesting business ideas.

For successful development center, a combination of many factors is important: a good location, affordable fees and the presence of a business community in need of additional premises. So, what is coworking and how to open a coworking center from scratch?

A coworking center is a new thing for the Russian business community; the first projects appeared just a few years ago. The term is made up of two English words and literally translated means “working together.”

The essence of the project: providing a workplace or a specific space for rent for events: seminars, conferences, business meetings.

The place can be rented for a day, several days, a month. Some centers offer hourly and even minute-by-minute rental options. Today, coworking space occupies an intermediate position between a regular office and working from home.

Potential clients of the center can be:

aspiring entrepreneurs;
journalists, designers, programmers working as freelancers;
consulting specialists;
out-of-town companies organizing off-site seminars, trainings and other events;
writers;
students and schoolchildren;
representatives of creative and professional communities.

Think over a list of services. A modern coworking center should have a kitchen area where you can make tea or coffee and even heat food in the microwave. Many centers include secretarial services in the rent.

Unlimited required high speed internet throughout the center, as well as a full range of office equipment: computers, laptops, printers, scanners, copiers, video equipment, etc.

The ideal operating mode is around the clock. On weekends, you can organize various quests, holidays, and entertainment events for children and adults. Please note that the entertainment component may not be suitable for all customers. Focus on your audience.
Assemble your team. The center needs a manager (this role can be a business owner), a development manager, a marketer, several office managers, and cleaners. Some staff may work remotely. You can also involve volunteers, as well as relatives and friends, in your business. It is important to gather around you passionate and creative people who love to lead projects from scratch.
Calculate the cost of services. The price should be as flexible as possible. It can include hourly or minute rentals, rentals for a whole working day, or a monthly subscription.

What is a pawnshop and how to open your own pawnshop from scratch - read

Provide a system of discounts for regular or new customers. When setting prices, focus on projects that are already operating in your city. There is no need to lower prices; you can increase the attractiveness of the new center with the help of interesting bonuses.

Think about safety. For round-the-clock security, it is possible to use a private security company; surveillance cameras and a convenient access system are required (for example, magnetic cards for regular customers). Luggage storage for personal belongings is required.
Swipe advertising company, disseminating information about the new center at professional forums, industry exhibitions, and posting leaflets in shopping and business centers. Be sure to create a website with a detailed price list, a full description of services and beautiful photographs of the center. The feedback system is also very important.

You can not only attract potential clients, but also to improve the operation of the enterprise, focusing on positive and negative reviews.

Sample business plan coworking center with payments in rubles.

Coworking business plan with cost and income calculations

The main costs of the project should take into account:

rental of premises – from 70,000 rubles;
repair and design – from 50,000 rubles;
utility bills, Internet payments and taxes - from 20,000 rubles;
costs for furnishing and equipping premises - from 200,000 rubles;
advertising costs – from 5,000 rubles;
staff salaries – from 60,000 rubles.

A medium-sized coworking center can accommodate up to 50 workstations. Renting one costs from 5,000 to 12,000 per month depending on its size.

Thus, the monthly income will be at least 250,0000. According to the business plan for coworking, the payback for the project is about a year, the process can be accelerated by connecting additional services.

How to write a business plan yourself: sample and step by step instructions contained

You shouldn’t expect extra income from your own coworking center. The main goal of the project is gradual development in the right direction. Having mastered one site, you can think about the next one. As a result, the project can become a network project, which will significantly increase its profitability.

What is coworking and how coworking centers differ from office centers, you can find out in the following video:

The article discusses the main elements coworking center business plan. Coworking centers in Russia are just gaining momentum, although in foreign countries this is a well-known concept and a popular type of organization of activities. In this regard, the level of competition in the Russian market is low, which will allow a novice entrepreneur to occupy his niche.

However, it is necessary to focus on detailed demand analysis. This is best done within coworking center business plan. It structures all the necessary information, substantiates further steps, and also carries out the necessary calculations and builds a financial model of the future company.

Key Features coworking center business plan with calculations

Features of a coworking business plan

As stated above, one of the main steps in the process business planning for coworking centers is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they will be willing to pay for it.

In addition, you should focus on calculating the efficiency and return on investment, as well as the profit forecast.

Competently composed marketing plan V business plan integral part of the launch coworking space.

Description

Files

Business of creating coworking centers involves opening a space where people work, renting a workplace for a certain time. This space involves the provision of the following services:

Providing a workplace with all necessary equipment;
Possibility of using meeting rooms;
Organization educational courses and seminars;
Coffee and drinks are included in the price.

Thus, a territory is organized in which a working atmosphere reigns, which is important for target audience, which includes:

Freelancers;
Businessmen;
Self-employed.

In short, people whose work is not tied to specific place however, they require the infrastructure to hold meetings or are simply not comfortable or able to conduct their activities from home.

1 – Summary

1.1. The essence of the project

1.2. Amount of investment to launch a coworking center

1.3. Results of work

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wages

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan for coworking center development

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. Financial analysis

6.3. Risks of a coworking center

7 – Conclusions

The coworking center business plan is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - in financial model parameters are highlighted - this means that you can change any parameter, and the model will automatically calculate everything: build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

Tariffs

Reviews from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done to create a business plan for a cleaning company. Thanks to this business plan The bank approved a loan of 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded on the website contains a very clear and accessible description of both the business in general and its financial component in particular. The calculations show a fairly clear picture of the actions and are convenient to use: make edits, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, Pskov city

Feedback on a business plan for home food delivery: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little earlier than the agreed upon date. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, Sarov city

Feedback on the printing house business plan

An extremely correct business plan. He helped our printing house obtain a loan from Sberbank necessary to expand production (21 million rubles) for a period of 4 years.

Sergey V.V., Nizhny Novgorod region

Benefits of coworking

The main alternatives to coworking cents are to work at home, as well as in various cafes and anti-cafes. The advantages of using coworking space are:

Communication with like-minded people;
Everything for meetings and negotiations;
Possibility to use a scanner, printer and other equipment;
Cheaper than renting an office;
There are no distracting elements;
Comfortable conditions and creative atmosphere;
Good location.

It is also worth noting that, as a rule, drinks are included in the price; in addition, a separate area for meals is organized, which creates optimal conditions.

Also, great popularity acquire specialized coworking centers, where representatives of the same profession unite, for example, designers, copywriters, website creators, etc.

The indicated advantages coworking center should be reflected in the program of marketing activities within the framework of business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

Good location. It is best if it is the central part of the city or a business area.
Design. The more attractive the design solution, the more people will strive to work in this place, this is especially important for creative professions.
Various zones are provided. For example, a work area, meeting rooms, conference rooms, a kitchen, a recreation area, administrative premises.
Good ventilation system, natural light.
Availability of free parking. Which is especially important when located in the city center, since, as a rule, clients come for several hours.

Launch stages in a coworking center business plan

To start business of organizing a coworking center you will need to go through the following steps:

Analysis of the market situation. Competitors, demand, pricing procedures, environmental factors influencing development.
Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
Determining the list of advertising and marketing activities.
Drawing up a financial plan, calculating the feasibility and effectiveness of an investment.
Registration as legal entity or an individual entrepreneur, registration with the tax authority, choosing a tax system, opening a current account.
Searching for premises, approving a design project, carrying out repair work.
Purchase of necessary equipment and furniture.
Conducting an advertising campaign.
Selection and hiring of personnel.

Thus, in the end, based on a pre-compiled business plan opens coworking center.

Investments included in a coworking business plan

To start coworking business The following investments will be required at the initial stage:

Rent of premises – xxx rub.
Design and renovation work - xxx;
Purchase of equipment – xxx;
Registration and opening of a current account – xxx;
Advertising and marketing – xxx;
Stock of money – xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rental and equipment that accounts for the bulk of the start-up investment.

To do this, you can use both your own and borrowed funds. To obtain loans or attract investors, you will need a professionally drawn up business plan. Ready coworking business plan can be downloaded from the link below. There a financial model is calculated and all the necessary information is structured.

Another promising option for business development is cryptocurrency mining. will help you understand all the nuances of this area.

Coworking equipment

To organize a comfortable space coworking space the following equipment should be purchased within the framework business plan:

To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, web cameras.
For conference rooms and meeting rooms - projector, plasma panel, magnetic board.
For the recreation area - coffee machine, cooler, microwave oven, refrigerator, kettle, toaster, etc.
Furniture – tables, chairs, sofas, poufs, cabinets, etc., provided for by the design project.

In addition, it is important to provide for the mandatory connection of high-speed wireless internet and charging devices. Expenses cent coworking for the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of coworking center

The main task of an entrepreneur at the initial stage is to attract as many visitors as possible. To do this, you can do the following: These activities and the budget for them are recorded in business plan for a coworking center.

First, create a selling website and groups on social networks for coworking business and promote them to the target audience, since clients are active Internet users.

Secondly, having a bright sign and distributing leaflets near nearby coffee shops and anti-cafes will become another channel of influence on potential customers.

Thirdly, it is important to provide a bonus system for regular visitors or a discount when purchasing long-term passes. In addition, you can do a free trial visit.

Finally, organizing several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking space income and expenses in a business plan

They are shown in financial terms business plan and serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

Costs are necessary to maintain the functionality of the coworking space and ensure its development and include:

Rent of premises – xxx rub.;
Utility bills and communication services – xxx;
Tax deductions – xxx;
Salary – xxx;
Equipment maintenance – xxx;
Organization of drinks and food – xxx;
Advertising - xxx.

General running costs business coworking centers will amount from xxx rub. monthly and will be covered by visitors paying for services.

Coworking profit forecast in a business plan

Profit is forecast based on revenue, the main part of which is fees for services coworking center:

For renting workplaces – from xxx rub. per month;
For an entrance ticket to events - from xxx rub. per month;
For additional services– from xxx rub.

In total, total monthly revenue can reach xxx rubles. Then, with existing costs, net profit in coworking business plan will be from xxx rub.

Personnel composition in the business plan of coworking centers

IN organizationally The coworking center provides the following positions:

Administrator;
Marketer;
PR manager;
Accountant;
Hall employee;
Worker.

In addition, when creating a design project, a designer will be required. Total number depending on scale business coworking center will be 7 or more people.

Structure of the financial model of a coworking center

The financial model is a separate file in MS Excel format - essentially it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we review dozens of different sources
information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such system analysis data provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc.

Is it worth opening a coworking space?

The presence of a low level of competition and the demand for this product in the market create favorable conditions for development business of opening coworking centers and making a profit.

This will require a well-built system at the planning stage in the format of a business plan. We have already compiled a ready coworking center business plan, where they included all necessary information and all calculations performed. You can download it from the link below and start implementing your idea right now. If you need additional financing, this document will help in negotiations with bank employees and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all your wishes.

Detailed study of customer needs and taking them into account in the project creating a coworking space will ensure the necessary customer flow to obtain maximum profit.

*Calculations use average data for Russia

1,020,000 RUR

Starting investments

480,000 - 500,000 ₽

86,000 - 100,000 RUR

Net profit

15 months

Payback period

Coworking centers are a new phenomenon in the Russian business environment, which is based on trends in the labor market. It is expected that by 2020 the share of specialists working remotely will increase to 20%.

1. PROJECT SUMMARY

The goal of the project is to open a coworking center to provide a range of services in the field of coworking (organizing the work of various specialists in one territory, which is a “joint office”). This coworking center positions itself as a unique creative space that brings together people of creative professions and inspires them to work.

The target audience of the coworking center consists of various groups, which include freelancers, aspiring entrepreneurs, the self-employed population, as well as people seeking self-development.

To implement the project, a commercial area of 160 sq.m. is rented in the central part of the city.

Coworking centers are a new phenomenon in the Russian business environment. The first such establishment opened in Russia in 2008. Today, about 300 coworking centers are registered throughout the country, 1/3 of them are located in Moscow. For other large cities, this niche is freer and opens up many prospects.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The development of the economy and entrepreneurship is very dynamic. Changes affect everything organizational processes business, which contributes to expanding the range of outsourcing and freelancing. Modern business adapts to new requirements and needs of subjects of economic relations. Individual specialists and professional groups are looking for alternative options for organizing their workspace. Conventional offices, for which significant amounts of money are spent on rent, are being replaced by so-called coworking centers - a place where you can work, hold business meetings, use Wi-Fi and relax.

In recent years, coworking centers have been gaining popularity as there is a trend for professionals to switch to remote work. Photographers, designers, IT specialists, writers, lawyers - representatives of absolutely different professions come to the conclusion that using coworking centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of coworking centers appeared in the USA in 2005, but is relatively new for Russia. The first coworking center in Russia was opened in Chelyabinsk in 2008. Today, there are about 300 coworking centers registered in Russia, more than 100 of which are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired the same scale as in some countries. The reason for this is the specificity domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of the total active economically employed population (for comparison, in the USA, 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out premises intended for coworking centers, as they consider this business to be rather fickle. Despite this, positive trends in business allow us to talk about coworking centers as a promising direction, because:

Every year the percentage of remote employment in Russia is growing. According to J’son & Partners Consulting, by 2020 the share of remotely working employees in Russia will grow to 20%, which will provide employers with savings of more than 1 trillion rubles.

large companies Russia is already showing a tendency to switch to remote work. For example, the VimpelCom company plans to close 70% of its offices by the end of 2017 and transfer employees to remote work. Small and medium-sized businesses also support this trend. According to the results of a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

67% of applicants show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of advertisements.

the desire of small and medium-sized businesses to save on renting office space during the crisis.

In Rostov-on-Don there are currently 5 sites that provide coworking center services. For a large city with a population of more than 1 million people, this is not enough, so creating a comfortable workspace in the format of a coworking center is considered a promising direction.

Ready ideas for your business

Thus, we can talk about the investment attractiveness of this business. The opening of a coworking center will allow us to take into account the trends of modern economics and entrepreneurship and occupy free niche in anticipation of the development of this direction.

3. DESCRIPTION OF GOODS AND SERVICES

The term “coworking” can be literally translated as “working together.” Consequently, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, coworking centers are “communal offices” and provide space for work, business meetings and various events. In such a space, you can rent a permanent workplace or periodically visit the establishment as needed. It is this variability that determines the main advantage of coworking centers. In addition, coworking centers are very convenient, as they are equipped with everything necessary for organizing comfortable work. Here you can rent an entire workplace with a table, a personal locker for things, use free wi-fi, and drink coffee. Coworking centers are especially popular among intellectuals and creative professionals. In the space of a coworking center you can meet entrepreneurs, freelancers, small companies for which it is not profitable to rent a separate office, and creative groups gathered to develop one common project.

At their core, coworking centers are similar to anti-cafes, with the only difference being that anti-cafes are intended for relaxation, and co-working centers are for work. However, the principle is the same: the visitor is provided with a universal space for use and pays for the time spent in it.

Coworking centers have the following advantages:

savings on renting premises;

versatility of use: in the center you can rent one workplace for a certain period, or periodically visit the center, using the free space;

the centers are suitable both for organizing individual work and for holding various meetings, seminars, video conferences and other events. For this purpose, the centers have various zones;

the business environment contributes to increased productivity;

coworking centers can become a platform for useful business contacts;

the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, it should be taken into account the following disadvantages coworking centers:

the open layout of a “communal office” is not suitable for people who are used to working in silence and privacy;

Not every specialist is ready to pay daily rent for a workplace.

Thus, when opening a coworking center, you need to clearly understand which categories of specialists will be interested in this offer.

The coworking center project involves making a profit from renting workspaces to various specialists. In addition to the main source of income, coworking centers also make money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

Ready ideas for your business

In accordance with the list of services offered by the coworking center, both the organization of the space itself and required area, and tariffing. Some coworking centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic coworking centers allow you to unite specialists from the same field of activity, which is regarded by visitors as additional benefit. Managing such thematic coworking centers is much easier, since there is a clear understanding of the target audience and the requirements it makes.

IN this project It is planned to create a co-working center, which will be a creative space. The center positions itself as a place where representatives of creative professions can interact with each other or get inspiration for work. This concept involves the creation of three functional zones: isolated workplaces that allow you to work in privacy and silence; a common room where negotiations and meetings will be held; as well as a separate room for conducting seminars, trainings, and so on. Various trainings, creative evenings, and exhibitions will be held at the coworking center creative works etc. Thus, the mission of this coworking center is to create a creative space aimed at developing creative potential his visitors.

In connection with a certain concept, an approximate list of coworking center services has been established:

permanent or one-time rental of a workplace (the price includes the use of office equipment, free Internet, use of a coffee machine and cooler);

rent of a hall for seminars (price includes the use of equipment for presentations);

renting a hall for exhibitions, concerts, creative evenings, etc.;

organization of free seminars, workshops or theme evenings by the center itself. This service aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

4. SALES AND MARKETING

The target audience of coworking spaces can be divided into three large groups:

Freelancers make up the majority of users of coworking center services. These include IT specialists, copywriters, translators, copywriters, designers and other specialists working remotely. This group mainly includes representatives of intellectual work;

novice entrepreneurs - some of them do not need a permanent office, while others do not have the opportunity to rent an expensive office for on an ongoing basis;

self-employed population - usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

We can also separately highlight people who strive for self-development and attend various events in coworking centers.

Thus, the audience of coworking centers is quite diverse and numerous.

Due to the fact that the format of coworking centers itself is quite specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers have a primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

Internet promotion using a website and groups on social networks;

organization of educational and entertainment events for visitors;

provision of content: photo reports, live broadcasts, video lectures, useful information;

creating a comfortable workspace and relaxation area;

partnership with local media.

Ready ideas for your business

Advertising methods include the location of coworking centers. The most convenient option is to locate the premises in the city center, where the concentration of business activity. This will attract more visitors.

This project involves the active promotion of a coworking center, which implies a certain advertising budget. The planned list of promotional events and the costs of carrying them out are presented in Table 2. According to calculations, 75 thousand rubles are planned to be spent on promoting the coworking center.

Event	Description	Costs, rub.
Creating your own website	Should reflect the main advantages of the coworking center, visiting rates, photographs of the workspace, photo reports of events held, contacts and address, list of services, program of planned events
	This involves creating advertising material (flyers/booklets) and distributing it in places where the target audience gathers. Costs include the costs of creating and printing flyers, as well as salaries for promoters. It is possible to distribute flyers with a discount coupon
Event Marketing	This could be a special program in honor of the opening of a coworking center or the organization of a free master class

An active marketing strategy allows you to recoup the cost of a coworking center in a few months, although it usually takes about 1 year. On average, prices for using a coworking space are:

one-time visit: 300-500 rub.

monthly subscriber cost: 5,000-15,000 rubles.

cost of renting a conference room: 5000-10000 rubles.

Based on the average prices for the basic services of coworking centers, we will calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and average bill 400 rubles: 20*400*30=240,000 (rubles). The number of monthly passes sold is 10, with an average cost of 8,000 rubles: 10*8000=80,000 (rubles).

Number of events held per month: 20, average cost of renting a hall is 8,000 rubles: 20*8000= 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

5. PRODUCTION PLAN

Opening a coworking center and organizing its activities involves the following stages:

1) Selecting location and premises. When choosing a location for a coworking center, preference should be given to the city center. Firstly, this is where the bulk of business processes are concentrated; secondly, it is equally convenient for all clients to get there; thirdly, such placement is prestigious, which is important for those clients who plan to hold various business meetings and negotiations at the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning of a coworking center involves the use of a large area. Minimum area for a coworking center is 100 sq.m. This project involves renting an area of 160 sq.m. in the central part of the city. The rental price is 110,000 rubles/month.

2) Decoration of the premises. Proper zoning and design of space is one of the key parameters for the success of a coworking space. If you can organize comfortable conditions, visitors will be willing to return and pay for special conditions that cannot be achieved in other places. In other words, a coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, correct zoning - all these are elements that create a special atmosphere. Creative people especially value the aesthetics of the environment, so in this project it is planned to use the services of a designer to create an attractive interior. The cost of designer services and renovation of the premises will be 300,000 rubles.

3) Purchase of furniture and equipment. Coworking provides a comfortable work space. Therefore, you should carefully consider the content of a coworking center. Table 3 presents an approximate list of necessary equipment, based on the organization of a coworking space for 30 workstations and a conference room with a capacity of up to 100 people. According to calculations, the total cost of equipping a coworking center will be 450,000 rubles.

Table 3. Costs for furniture and equipment of a coworking center

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

4) Recruitment. A standard coworking center does not require large staff. The main position is administrator. His responsibilities include: monitoring the serviceability of equipment and order in the premises, monitoring supplies of consumables, selling subscriptions to visitors, informing clients about promotions, tariffs, planned events, maintaining an account in social network. It is recommended to invite girls to the position of administrator, as they usually inspire more confidence among visitors. For a small coworking center, 2 administrators working in shifts will be enough. In addition, you may need the services of an accountant, a cleaner and an IT specialist who will maintain the site.

In this project, it is assumed that the entrepreneur himself maintains accounting records; the IT specialist is not part of the main staff, working under an outsourcing agreement.

6. ORGANIZATIONAL PLAN

The initial stage of opening a coworking center is registering a business in government agencies and preparation of all necessary documentation.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

68.20.2 Rent and management of own or leased non-residential real estate

77.33 Rental and leasing of office machinery and equipment, including computer technology

77.2 Hire and lease of personal and household items.

The coworking center's opening hours are daily, from 9:00 to 21:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week and 12 hours a day, a shift work schedule should be organized for the main staff.

In this project, the entrepreneur performs the duties of a manager and accountant. He is responsible for hiring staff, developing marketing policies, monitoring the work of staff and accounting. Thus, general fund remuneration is 109,200 rubles.

Table 4. Staffing and wage fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative
	Director
Trade
	Administrator (shift schedule)
Auxiliary
	Cleaning woman

	Social contributions:
	Total with deductions:

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing furniture and equipment, advertising promotion on the market and the formation of working capital, which will cover losses in the initial periods.

The initial investment for a coworking center is 1,020,000 rubles. The bulk of the required investments falls on the purchase of furniture and equipment - 44.1%, the share of expenses for rent and renovation of premises is 40.1%, for advertising - 7.4%. Other expense items account for 8.4% of the total investment. The project is financed from own capital. The main items of investment costs are shown in Table 5.

Table 5. Investment costs

	Name	Amount, rub.
Real estate
	Rent of commercial space for 1st month
	Room renovation
Equipment
	Furniture and equipment
Intangible assets

	Business registration, preparation permitting documentation
Working capital
	Working capital
	Total:	1 020 000

Variable expenses consist of costs for consumables (paper and ink for office equipment, water and drinks in public access, etc.). To simplify financial calculations, variable costs are calculated based on the amount of the average bill and a fixed markup of 300%.

Fixed expenses consist of rent, utility payments and payments for the Internet, payroll, advertising costs and depreciation charges. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years.

Table 6. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 276,700 rubles.

8. EVALUATION OF EFFECTIVENESS

The payback period for the project with an initial investment of 1,020,000 rubles is 15 months. Practice shows that the average payback period for coworking centers is 1.5-2 years. According to the analytical site DeskMag, “any coworking space that lasts two years turns out to be a plus.” Thus, a payback period of 15 months is a completely optimistic forecast for this line of business. It is possible to achieve such results with proper business organization and effective use of opportunities. All this will ensure a sufficient level of sales.

Reaching the planned sales volume is planned for the 4th month of operation. The net profit for the first year of operation will be 879,136 rubles. Return on sales in the first year of operation is 15.9%.

The net present value is positive and equal to 241,495 rubles, which allows us to talk about the investment attractiveness of the project. The return on investment ratio is 8.36%, the internal rate of return exceeds the discount rate and is equal to 7.36%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Internal risks:

low attendance of the establishment due to the unpreparedness of specialists and entrepreneurs to switch to working in a coworking format. This problem can be solved with the help of well-thought-out marketing strategy, which will allow you to convey to the target audience all the advantages of coworking centers;

a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk by carefully selecting personnel and monitoring the quality of services provided, as well as monitoring visitor reviews;

seasonality of sales: During vacations and holidays, the number of visitors to coworking centers decreases. To mitigate this risk, it is proposed to use alternative methods of obtaining benefits. For example, during the holidays it is recommended to use the space of a coworking center as a platform for exhibitions, concerts, themed evenings, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. IN summer time you can adapt the center’s program for students and schoolchildren, providing them with discounts on visiting;

Coworking is a relatively young type of business that appeared in 2005. The first coworking center was opened by American freelancer Brad Newberg, who solved the classic problem for a freelancer: always work anywhere (at home or in a cafe) or work in your own office (for which you need to pay good money). Brad combined the best of the two formats, and this is how the first coworking center appeared - something between a cafe, an office and a home. And within a few years the idea spread throughout the world with stunning success. More recently, such a business appeared in Russia.

The service turned out to be quite in demand for small businesses and aspiring startups, especially in large cities (like Moscow and St. Petersburg), where renting an office is far from cheap, and a coworking center provides everything you need to run a business for little money. Here you will find free wi-fi, a separate table and chair for work, the ability to print documents, a room for personal meetings with clients, a relaxation area, a separate kitchen, consultations on accounting and legal issues and much more.

Freelancers immediately felt the benefits of coworking: for a low fee you get everything you need for work, as well as the most important thing that is missing when working at home - the environment. There is no temptation to go to bed or spend extra time in front of the TV. Everyone here is busy. Seeing how others work makes you want to work with greater efficiency and effectiveness. There is communication and teamwork here - everything that is sorely lacking when working from home.

The services of such centers are often used consulting agencies, providers, tourists, pharmaceutical representatives, web developers, tutors (for example, in foreign languages).

If properly organized, this service will be in constant demand. The following facts speak in favor of opening a coworking space:

An increase in the number of small businesses in need of cheap rent
The need for functional platforms for holding meetings, seminars, trainings, presentations
The growing number of freelancers, people who constantly work one-on-one with a computer, but also need communication.
Popularization of small business
State support. There are many examples of discovery similar business at financial support local authorities.

Statistics show that such a business is in the development stage. There are only 24 working in Moscow coworking center, in St. Petersburg - 9, in Yekaterinburg - 3. In other large cities you can find no more than 1 - 2 similar establishments. The niche is free. While free...

Organizational issues

Opening a coworking center should begin with finding suitable premises. This task does not look as simple as it might seem at first glance. It is necessary to choose a spacious but inexpensive room with an area of 300 sq. m. m. It will be necessary to allocate space to accommodate work areas, separate rooms for seminars and trainings, a conference room, as well as a kitchen, rest room, restroom and staff room.

Example of room layout:

At the same time, you need to be prepared for serious investments. In addition to cosmetic repairs and redevelopment of the premises, you will need to invest in the purchase of furniture, office equipment, media equipment, and household appliances. A lot of money will be spent on the design and advertising of the center. Investments start from RUB 1,000,000, and you can’t expect anything less.

How much can you earn?

Modern coworking spaces make money by renting out space to individuals, as well as by renting out meeting rooms and conference rooms. For example, in the “Free Swimming” coworking center (Moscow), renting space for a freelancer will cost 5,900 rubles/month. This amount includes: work area, Internet, Wi-Fi, connection points (electricity), printing of materials, kitchen , coffee, tea, relaxation area. For small businessmen (startups), rent costs 11,900 rubles/month. and a fixed desk, an office chair, personal drawers, and meeting rooms are added to the list of services. If you pay an additional 3,000 rubles, the entrepreneur’s services will include parking, legal and accounting advice. One day for regular freelancing (work area, internet, kitchen, recreation area) will cost 400 rubles.

There is also such an interesting service as a virtual office, which costs 3,900 rubles/month. The client is provided with a meeting room (10 hours, according to the reserve schedule), a postal address, receiving correspondence, calls and transferring information to the client. Inexpensive and most useful service for a small company.

The calculation of revenue is such that only thirty regular clients - freelancers - will bring the establishment about 180,000 rubles. per month, only 10 small firms - another 119,000 rubles. You should also count on renting a conference room for seminars and trainings, which costs another 30,000 rubles. to the organization's monthly revenue. Total - about 329,000 rubles. per month. The main share of funds from this amount will be spent on renting premises (~100,000 rubles), wages of service personnel (~80,000 rubles), as well as on food and consumables(tea, coffee, office ~ 40,000 rub.). As a result, the organizers of the case will earn up to 100,000 rubles.

"Pitfalls"

Opinions are divided regarding the profitability of coworking spaces in Russia. Some entrepreneurs believe that this is a profitable business, others - a complete failure. Both are right, as there are examples of both successful projects in this area and unsuccessful startups. Most mistakes in organizing such a business are related to the following:

Poor assessment of business prospects in a particular city. Demand for such a service in Moscow (where there is a shortage of cheap space) and in some provincial town will be completely different. There is no need to even try to open such a business in small and medium-sized cities: no one needs such a service there, and even if they do, only a few need it.
Flaw in the process of starting a business. If you go through business forums, you can come across reviews about coworking spaces like this one: “This idea didn’t take off in our city, although the idea was interesting. Only craftsmen opened such a business. I once decided to go to them and was horrified: a continuous row of tables measuring 50*50 cm, separated by 30 cm partitions, although the area of the room allowed for large tables,” says user “ATatam” from the biznet.ru forum. Somewhere the design was not completed, somewhere they decided to save unjustifiably - all this affects the general opinion of clients. And the opinion of customers is the most important thing in any business.
Inexpensive, but at the same time spacious room. High rent can ruin this business at the very beginning (premises in the city center cannot be cheap). A small area will not allow you to properly arrange a room for freelancers, a conference room, a meeting room, a kitchen, etc. Therefore, it is necessary to look for large areas (from 300 sq. m.), with low rent and good transport accessibility ( the closer to the center, the better). To sum it up, one of the most difficult tasks in a coworking space is finding the right space.

Coworking is a space designed for the collaboration of several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, and everything necessary for comfortable activities. A coworking center can become promising business in the future.

Often freelancers and people who make money on cryptocurrency need space; they are free, independent, and need a common place to work. In appearance, a coworking space can be compared to a regular office. There is also an equipped workplace and furniture for relaxation. The only difference is independence. There may be completely unfamiliar people here at the same time, who have nothing in common.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then the coworking center will become the best solution, finish work on your project, and at the same time do it with the necessary comfort. This could become.

Coworking center: advantages and disadvantages

In this place everything is as free as possible. A person is not assigned a desk, a constant change of environment is beneficial. The premises are also equipped with a special lounge, conference room, and sometimes even a gym. Everything is based on the fact that the person who paid the rent should receive maximum comfort from his work.

Coworking has become a good solution for young entrepreneurs who do not yet have sufficient funds to rent an entire office. After all, in addition to this, you need to think about its protection and cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many companies have resorted to coworking. But so that, having finally understood this concept, you should consider all its advantages and disadvantages. Advantages:

An opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand their circle of knowledge.
During the work, you can easily identify real professionals who you can call on in the future for your own project.
Pleasant atmosphere, everything is created in such a way that being in the room becomes as comfortable as possible.
Lack of control, every person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
Work efficiency. People who agree to rent understand that they are paying money for it, which means it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

Coworking center has disadvantages:

Waste of time. If a person works at home, he does not need to waste time traveling and back.
Not reliable. When you are in a group with strangers, it is dangerous to leave your belongings unattended.
Lots of distractions. There are many different people nearby who can distract you, ask questions, and sometimes this is distracting. Also, lack of silence and talking can seriously harm work.

But even these shortcomings do not stop people, because the number of coworking centers increases every year around the world.

Coworking as an idea for business.

In this place you can meet people of different professions at the same time. These could be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual surroundings.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only relaxation rooms and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their children with. The conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to make a profit from it is huge. However, when deciding on this idea, you need to carefully consider the following questions:

Choosing a room. It is worth understanding that the profitability of the entire project depends on what it will be. People around must want to come to this particular building, which means it must fulfill the following characteristics: to be conveniently located, to have good repair, have enough free space and maintain a business-like atmosphere.
Buy necessary equipment, everything you need for comfortable work should be here.
Recruitment of personnel, it is necessary to hire people who will guard and clean the premises.

A coworking business center will be profitable in big cities. Just like those organized on their own. Coworking – interesting idea, both for organizing a business and for people who temporarily need a work office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

rent of a large premises – from 150,000 rubles;
repair and purchase of furniture – 300,000 rubles;
staff costs - administrator and cleaner, this is another 50-100 thousand rubles;
acquisition computer equipment– 120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.

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