Review of the Leads financial CPA network. Contema Affiliate Program Affiliates that pay for leads

Hello, dear readers of the blog site. Today I want to talk about affiliate marketing in general and about CPA networks in particular. As you probably already know, this is one of the most commonly used ways in the world to attract new customers to your products and services. It’s impossible to count how many goods and services are sold through affiliate programs. Well, we don’t need it. It’s more interesting to find out how much you can earn from this.

CPA affiliate programs seem to many to be something complicated and of little use for monetizing their sites (certainly more complex than the context). Today I want to dispel these prejudices and talk in detail both about the general essence of CPA affiliate programs, and in practice, see and feel what topics rule here and how this whole thing can be implemented in practice. As an example, I took the interesting affiliate network Leadsale, which has its own personality and a rich set of tools for lead generation (earning money).

Affiliate marketing (CPA affiliates)

My blog is aimed at beginner users, and therefore I will spend a little time explaining the principles of such a phenomenon as affiliate marketing(that is, affiliate programs and networks that unite them). If it exists and is successfully multiplying on the Internet, then it means that someone needs it (it’s profitable), but that’s what it’s worth explaining.

You can probably guess that a seller of goods or services (business owner) can use a whole range of advertising tools and areas to sell online. This and contextual advertising V search engines(Direct and Adwords), and advertising with payment for impressions (such as banners), and advertising with payment for clicks (teasers, targeted advertising on social networks), and SMM (attracting customers from social networks not by means of targeted advertising - working with communities, groups and etc.), and affiliate marketing. If I missed something, please add it.

It would seem that if you were a business owner, you could safely go to Direct or AdWords and start building a sales funnel based on the collected data (everything here is quite transparent and stable with the proper skill). Well, or use something else from the above to attract the target audience to your landing pages (sales pages). But still, many business owners use affiliate programs (in some areas of business, the lion’s share of sales comes from them). So there is something here. What exactly?

Well, if you look at the root, affiliate marketing can be trivial more profitable than other methods advertising (methods of generating sales). It can be beneficial both in immediate retrospect and in terms of further growth and scaling of the business. It is no secret that not all selling schemes can be scaled up easily and successfully, so that the profit grows more or less proportionally with the growth of investments. In affiliate programs, there are essentially no intermediaries who need to be paid additionally.

Now I'll tell you what essence of the affiliate program. Actually, it brings together a business owner (who sells goods and services) and someone who is ready to generate sales for him. True, in affiliate programs they often use another term - leads. Leads can also be sales, but most often they are some kind of action that the business owner pays the partner to perform. For example, this could be a completed loan application, registration on the business owner’s website, a call to his call center, or even a client coming to the office.

What exactly will be considered a lead (an action of an attracted client for which payment is assigned - a fixed amount or a percentage of the cost of a product or service) depends on the type of business, industry of goods and services, as well as on what is more convenient for both the partner and the owner to work with business. It is important that the interests of both participants are respected in the affiliate program, and therefore the lead becomes a kind of compromise, although far from ideal. But so far there is no real alternative to leads, which means it’s worth learning to work with them.

Who acts as a partner (earns) in such a program (CPA affiliate - with payment per action (Cost Per Action), that is, leads)? Why are there so-called affiliate networks that combine offers from different business owners? Actually, these are the key questions regarding today’s publication, so let me spend some time on explanations.

Mainly two types of partners can and do earn money in CPA affiliate programs:

1. Website owners similar in topic to the proposal (offer) that the business owner formed. Actually, this is just for you, dear readers. You probably monetize your sites somehow (for example, in Adsense and YAN), but affiliate programs in some topics can seriously add money or even surpass traditional monetization schemes. For example, in the financial sector, you can immediately receive a thousand to one and a half rubles for a lead (applying for a credit card at a bank). And in other topics, things are not so bad. The main thing is to search, try different CPA affiliate networks and identify the most profitable options for yourself (offers, i.e. specific proposals and cooperation schemes).
2. Arbitrators. Well, they know about themselves, but for the rest I’ll explain - these are speculators (in in a good way) traffic (flow of targeted visitors with a high probability of becoming clients). Where they get traffic is not important. They can work with the same advertising systems as the business owner (context, teasers, social networks, banners), but they do it much more efficiently and the resulting leads are cheaper. The main thing is that they know how to do it delicately, without wasting money and receiving benefits rather than losses at the end. Some pros can have multi-million dollar annual turnover and equally impressive amounts of net profit. It goes without saying that this niche is not for everyone.

Now about why do we need CPA networks?. Well, these are essentially exchanges, i.e. platforms where business owners present their offers (proposals), and partners earn money from the offers that are most profitable for them (generate leads for them). Those. here people interested in each other meet and get the opportunity to get what they want (money and leads). The affiliate network also controls the process of movement of leads and money, acting as a guarantor of the righteousness of ongoing business processes.

Business owners It makes sense to either create your own affiliate program (there are appropriate platforms for this) or add your offers (described in detail and equipped with all the necessary attributes of the offer) to CPA networks (offer catalogues). Why? Because this makes it much easier to find the most suitable partner(s) for their offer (product or service).

The CPA network already has a pool of partners working with it, and all of them receive a newsletter informing them that a new offer has appeared. Many of them will test it, and if not in this CPA network, then in some one there will certainly be someone who will seriously start working with your offer, often making the lion’s share of all sales. This may sound somewhat optimistic, but without a CPA, the likelihood of finding such a partner(s) decreases sharply.

For partners Affiliate networks are interested in a large number of proposals (offers), a guarantee of payments, as well as maintaining detailed statistics that will help them navigate the profitability of offers and the feasibility of channels for attracting traffic - primarily for affiliate marketers, of course, but it will also be useful for site owners to track the effect of one or another method of generating leads (sales or actions specified in the offer).

Topics that work well in affiliate CPA networks

Some affiliate networks go beyond simple pimping and offer your tools to increase income partners or simplifying this process. Today I will talk about just such a CPA network called LeadSale. What makes her different is large number sophisticated tools for partners that can significantly increase income from offers available on the network. There are now about six dozen of them there, some of the most profitable for affiliate marketing subject.

In general, there are quite a lot of affiliate networks (several hundred, probably). In principle, with the help of affiliate marketing, you can probably sell anything, but there are a number of topics, in which the entire process is already very well established and the interaction scheme between the business owner and the partner is verified and clearly beneficial to both parties. These topics (that convert well on affiliate programs) include:

1. Finance— consumer loans, credit cards (offers from banks) and loans (offers from microcredit organizations). Most From the turnover of loans issued to users attracted via the Internet, it now goes to partners CPA networks, because there is a better cover here than in other advertising channels.

   

   The screenshot shows an offer taken from LeadSale, where for a lead (a completed and approved application form for issuing an Alfa Bank credit card to a client) the partner is paid 1,630 rubles. Not weak, right? Of course, this client still needs to be brought in, but if you have a financial resource, then with the help of advertising materials for this offer and the tools of this affiliate network, you can generate leads with enviable consistency. I also think that arbitrageurs will not lose money with such deductions.

2. Online stores- many of them add offers of their products to affiliate networks and pay a percentage or a fixed amount from the sale. For example, furniture, clothing, shoe stores, etc. There are affiliate networks (such as Admitad) that are mainly focused on this.

   

   The screenshot shows again an offer from LeadSale, where they pay 8.5 percent for leads (which are essentially furniture sales). The offer contains all the necessary advertising materials and tools (we’ll talk about them in more detail below), as well as one that is designed to increase conversion.

3. Product offers is essentially an online store of one product with a very high profitability(for example, 100-300%), which is sold at a greatly inflated price and with very massive advertising (talking hamsters were once such a product, if you remember, or Herbalife).

   

   The screenshot shows an example of a product offer from the LeadSale affiliate CPA network, where they pay 700 rubles per lead (application confirmed by the client), which is not bad for one sale.

4. Services- also convert well in affiliate programs. Nowadays legal and repair topics are popular, and medical and educational topics are also gaining popularity.

   

   The screenshot shows an example of a service offer from the repair theme. Here they pay for leads in the form of an application for the arrival of a surveyor.

5. Coupons- for example, an online store gives a discount when purchasing. That is, it is not a product that is offered for sale through an affiliate program, but a discount coupon (for example, on such and such a site you need to enter such and such a coupon for products of such and such a category before such and such a date in order to receive such and such a discount). It’s easy to sell a coupon, because everything is standard, familiar and clear how it needs to be done so that people react to it. Many online stores make a good turnover with coupons (discounts) and such offers can be found in many affiliate networks.
6. Information products— here they pay for the sale of goods delivered electronically(trainings, courses, manuals, etc.). An example is Popov’s courses and hundreds of other products. Payouts for leads (sales) are very high here, so the topic is widespread.
7. Entertainment— quite a lot of offers can be found on the topics of dating, online cinemas, etc. There are many options on the Internet to attract an audience who wants to have fun (especially for free), so there are plenty of proposals on this topic.
8. Gambling- a topic in which you can make good money, although their status is still not particularly clear (whether it’s legal or not). But you can earn quite a lot in this niche through affiliate programs.

Working with an affiliate CPA network using the example of LeadSale

Among other things, the affiliate network provides analytics for its partners and offer owners, where in general terms you can see the flow of money, but not only the final amounts, but at each individual stage of the sales funnel. Offer owners can also analyze sales from different partners and detect fraud (fraudulent actions simulating leads, for example, by attracting one-time task services, etc.).

In all offers, their owners provide partners with landing pages, i.e. landing pages. Essentially, these are mini-sites (one or two pages) that best sell a product or service. This is where the client is brought after clicking on an advertisement (banner, contextual block, teaser, regular link in the text, etc.).

Here he performs the required action - fills out and sends the application, after which, for example, he ends up on the second page of the landing page with words of immense gratitude for the action performed (they also make money on it by advertising something else to catch up or by collecting Emails).

It will be important for you, as a future partner of the offer owner, to know the indicator EPC of this landing page(it may be given in the offer description, or you will have to calculate it yourself in test mode). EPC is the cost of one transition from advertising (your website or arbitrage traffic) to this landing page. EPC is calculated as the cost of a lead (an action for which you pay) multiplied by the conversion rate of this landing page (its CTR is the ratio of people who came to those who filled out an application, expressed as a percentage). EPC is usually expressed in amounts from one to hundreds of rubles.

When evaluating an offer, it makes sense to look at its landing page first. By the way, on mobile device the right landing page should be different - simple, so that everything fits on a small screen and so that the emphasis is on the action that needs to be completed.

But in general

Affiliate marketing is very active lately develops in RuNet. Often, this method of monetization can become the main one for sites of many topics, or, well, significantly replenish the income bank. For arbitrage traders, such CPA networks are one of the main opportunities to turn their ability to “sell traffic” into hard cash. The only question that remains is the choice of an affiliate network or a separate affiliate program.

Now a few words about CPA networks Leadsale affiliate programs. Such an impressive functionality of the service in terms of conversion-increasing tools available for use, it seems to me, appeared thanks to their earlier developments, when they independently generated leads for clients. Now they have simply posted their work (debugged and tested over the years) in general access to expand the front of your business.

It would probably be a remiss not to use such tools to your advantage, especially if you have a website on a suitable topic or have successful arbitration experience behind you. You can start right now by quickly trying and analyzing statistics on the use of different lead generation tools (some of them can be used together). IMHO.

The Contema service is an innovative startup created with the goal of providing sites with the highest quality traffic and providing stable and growing income to site owners.
The service was created in 2013-2014. in cooperation with large Internet companies. Due to the synergy obtained as a result of cooperation, a unique product was obtained that can compete with many contextual advertising networks.

• High-quality sites;
• Traffic analysis using a heuristic and self-learning model;
• Analysis of traffic conversion by CTR/CPM and leads;
• Different types of traffic: clicks, impressions, leads;
• Operational support service;
• Comfort and safety

Affiliate program terms and conditions:

• Payment is made for different types traffic (clicks, impressions, leads);
• Sites with any traffic are accepted (at least 1 person per day);
• Websites are accepted regardless of SEO or SMM parameters (TCI or PR is not important);
• Sites are moderated and the usefulness and/or uniqueness of the site is assessed first. For more information about the rules for adding sites, see the Rules section;
• The webmaster opens site traffic statistics at the request of the system administration in order to study the nature and sources of site traffic;
• You cannot distribute spam or flood;
• An affiliate link can be placed everywhere (on forums, in signatures, on blogs), except in cases of active attraction like “They’re giving away freebies here” or “I haven’t seen anything like that, it’s a waste,” there should be no deception of future referrals!
• Income from the affiliate program is 10% of the turnover of referrals, accrued daily.
• For cheating the affiliate program, the account can be deleted along with all accumulated income.

Withdrawals are carried out regularly, usually within an hour after submitting an application (7 days a week), subject to the rules of the system. The minimum amount for withdrawal is 10 rubles. During the month, traffic is further analyzed. If cheating is detected, the site’s income for the month may be reset to zero (but it is possible to appeal the traffic; up to 5 working days are given to appeal).
By working with us, the site owner can get maximum income from his website, which none of the existing contextual advertising networks will provide.

Affiliate program for Advertisers

At Contema, our main goal is to establish long-term cooperation with advertising buyers.
We work on CPC, CPM and CPA models. Site owners are rewarded for the types of placements that are configured in advertising campaigns.

• Advertiser in Contema:
• Understands and analyzes traffic;
• Provides traffic statistics for analysis and evaluation to the Contema service ( this information closed and not provided in any form in open sources);
• Pays for the selected type of traffic (clicks, impressions or leads);

Ready to participate in incentives for site owners in order to increase brand awareness;
Contema guarantees to provide stable, well-converting traffic with protection from cheating, but to get an accurate assessment of conversion, at least 3 months of work are required, so the system is based on the principle of a deposit. Minimum contract amount (minimum replenishment) for legal entities is 10 thousand rubles (the unspent balance in case of termination of the contract is returned), for individuals there are no restrictions.

Payment: from 5 rubles per click
Referral fees: 10%
Minimum withdrawal amount: 10 rubles

Which affiliate program to choose and which affiliate programs are the most profitable? I often hear and read questions like this in personal messages - for many beginning arbitrage traders this is one of the main difficult tasks to solve.

In this short article I will tell you what to pay attention to and how to understand what will give you more profit and which affiliate programs are better to earn money on.

Which offer is profitable?

First, you need to decide on the criteria for the profitability of the offer.

A partner’s earnings are calculated using the formula:
(commission * number of confirmed applications) - costs of attracting traffic.

Let's go through the components:

• Cost.
  With increasing competition, the cost of a click on popular advertising platforms increases, and accordingly, the cost of one buyer increases. Each source has its own tricks for reducing the cost of a click and reducing the cost of advertising - read the articles in the sections, apply and optimize costs..
• Leads.
  How many sales will be made largely depends on your actions - on the choice of traffic source, the accuracy of hitting target audience, ad quality, landing page conversion, setting campaign parameters and other factors. But, no matter your efforts, you will not earn anything by driving at least tons of traffic to your landing page if the offer is not in demand and is not interesting to people. Check demand in Yandex Wordstat or Google Trends, look at the conversion data (CR) in the offer card.
• Affiliate commissions.
  This is a fixed amount or percentage of the sale by the advertiser, and practically does not depend on your desire. And the size of the deductions directly affects the profitability of advertising - if an affiliate pays little money for one lead, not every campaign will be able to turn into a plus, much less earn good amounts of money from it - the profits will not cover the costs of attracting traffic.

We conclude: the criteria for assessing the profitability of an affiliate program are how well it converts traffic into sales and what is the amount of the affiliate remuneration.

The most profitable affiliate programs.

• commodity;
• information products - courses, trainings, coaching;
• services;
• games;
• banks and credit organizations;
• adult and so on.

Let's consider what fits the conditions of benefit in them.

Product affiliates.

Affiliate fees for most offers of CPA networks average 500-700 rubles. Which maximum price Can we afford a clique so as not to run into losses?

From different advertising platforms Traffic varies in quality, and the landing page conversion fluctuates due to this. Let’s take, for example, not the highest indicators: a partner’s commission of 600 rubles and a landing page CTR of 1%, and look at the picture

Every hundred clicks on an advertisement will bring one sale and 600 rubles into our pocket. If the cost of a visitor is 6 rubles, we will break even - costs will be equal to income. And for profit, we need an average click less than 6 rubles, or a better landing page conversion.

All this is possible if the competition for the offer is not off the charts, but it requires certain conditions: an inexpensive source of traffic, very precise targeting of the target audience or rush demand for the offer.

There is a big question about cheap sources - competitors are not asleep and where it is good today, tomorrow it will be like everywhere else. Catch interesting product when demand is on the rise, it’s a great success, but wow offers don’t last long, and there’s no question about stability.

Another option is to sell expensive products, such as iPhones, genuine leather bags, watch brands and the like. For these offers, the commission is 3-5 thousand rubles, and in theory they should more than recoup the advertising costs. But in such affiliate programs, the sales conversion is low: you need to know what platforms the target audience lives on and try to convince them of the benefits of your offer.

So, are there no profitable offers among product affiliate programs? Yes, and with stable demand, and with themeasier to work with. I described how and which affiliate program to choose among the products.

Gaming and gambling affiliate programs.

Gambling is a love of gambling that turns into pathology, that is, addiction. One of the most profitable affiliate programs with gambling and a very worthy reward for attracting new participants - . Payments are in American rubles, and here is an example of the earnings of some webmasters

Agree, not bad.

It's worth checking out.

In a separate paragraph, I decided to highlight high commissions - 1000-2000 rubles.

The main feature of the program is that they pay for a targeted call. That is, an interested person attracted by you called to clarify the details - you were counted as a lead and awarded a reward. Naturally, it is necessary to attract the most targeted traffic - but this is the whole job of an affiliate marketer.

The topics of the offers are very different, from financial to medical, but the main and most profitable ones are real estate and cars. The topic is very worthwhile, you can make good money here. The only thing is that when registering, they ask you to provide screenshots of your work in other affiliate programs. Although this is all drawn at a time, if there is nothing to show.

Information products.

There are a great variety of topics on educational materials to suit every taste: from growing cucumbers to treating stuttering. And each product has its own audience who wants to learn secrets from experts, that is, the sales conversion is quite high.

You can find profitable affiliate programs for information products in aggregators like,. On my own behalf, I can offer several good proven affiliate programs, where the materials are highly converting, with a good commission:

Promoting information products requires a slightly different approach. For a long time I myself worked exclusively with merchandise, and was not particularly interested in this category. But one day I came across an offer to learn the tips and tricks of making money on affiliate programs of educational products, and I took part in a training from an expert in this field.

Let me sum it up.

I did not consider other categories - the principle of determining the criteria for the profitability of an offer is the same. From my experience, the most profitable affiliate programs are in information products - you just need to get involved once, get results, and everything will go from strength to strength.

We continue to publish reviews of affiliate programs for making money on the Internet. Today we’ll talk about one of the most popular financial CPA networks – Leads.

What is SPA

CPA (Cost per Action)– payment for actions, a type of advertising that provides payment for completed actions. Affiliate programs operating in the CPA industry offer users payment for purchases, registrations, etc.

Speaking in simple language, You post on your website, group, blog advertising banner and receive payment for the actions that users perform on the advertising site by clicking on this banner. This type of earnings is available to users who do not have their own website. You can make money from traffic arbitrage, that is, by posting advertisements in contextual, targeted and teaser advertising services.

CPA network Leads

One of the most popular financial affiliate programs on the market is the Leads CPA network. The project began its work in 2010. Currently, there are more than 100 different affiliate programs on financial topics.

Works on the project technical support, which will answer all your questions. The downside is that technical support is only available on weekdays from 10 a.m. to 7 p.m.

There are also various promotions and competitions that allow webmasters, in addition to standard earnings, to receive various prizes and bonuses.

How to make money with Leads

In order to start earning money in this affiliate program, you need to do the following:

• Decide on the traffic source
• Select the affiliate programs you like and connect to them
• Get your affiliate link
• Start driving traffic to these programs
• Analyze traffic, removing unprofitable methods
• Get paid for actions

Below we will analyze all these points in more detail. In the meantime, we present a list of actions for which you will receive payment.

— Issuing credit cards
— Consumer and business loans
— Microcredit
- Mortgage
— Issuance of debit cards
— Leasing
— Opening deposits
— Car loans
— Forex

If you know how to attract users who are interested in the above points, then you can start registering for this project.

To register, go to the website leads.su and choose whether you are going to work on the project as a webmaster or an advertiser. Next you need to fill out a short form.

Don't forget to confirm your phone number and address email. After this, you can start earning money.

Available types of traffic

At the next stage, you need to select the type of platform from which you will attract traffic. To do this, go to the section "List of sites" — "Adding a site".

As you can see in the picture above, there are 5 types available to attract traffic. Choose the one available to you and follow the instructions.

Connecting to offers

Once the traffic source is selected, you can start connecting to affiliate programs (offers) that are available on the site. The full list is available in the section "Offers" — "All offers».

We choose the offers you like and connect them to your traffic source. Beginners are faced with the question of which offer to choose. The Leads affiliate network invites users to familiarize themselves with the statistics for each and choose the best option.

In the screenshot above you see an example of one of the offers on this site.

At the top you can see the name and logo. As well as the availability of the program (the figure shows that the program is available for connection).

Points– bonus points that you will be awarded for completing goals in this program. They are needed to participate in various promotions and do not affect your earnings in any way.

Section "Information":

Payment– the amount you will receive for completing a goal attracted by a user.

Target– what is the payment for? In the screenshot above, the goal is “Paid for the issued debit card.” This means that you will receive payment if the attracted user places an order for this card by clicking on your advertising link.

Points– bonus points for completing the goal.

Payment type– you can find out by hovering your mouse over the picture. In this case, payment is made per lead (sale).

"Additional" section:

Limits– are there any restrictions on the number of leads and the fulfillment of goals?

Cookie lifetime– during what time a user who follows your link can complete the goal, and you will receive payment for it.

Geo– from which countries should you attract traffic?

Section “Status Update”:

Periodicity– how often the affiliate program processes leads

Latest– when the leads were last processed

Following– planned processing date

Tracker section:

CTR– the ratio of the number of clicks to the number of impressions

CR– the ratio of the number of conversions to the number of clicks

AR– ratio of approved conversions to total number of conversions

EPC– average earnings per click

EPL– average earnings per conversion

Carefully study the available information and choose the most suitable offer. After submitting an application, it must undergo moderation, which usually takes several hours (if the application is submitted on a working day).

Reports and tools

After connecting offers and starting to promote your affiliate link, you need to analyze your traffic, disabling methods that do not generate income. This is especially true when using contextual and targeted advertising. You can monitor traffic in the section "Reports".

We will not pay much attention to each point, since you can understand their essence from the name.

There is also a large number additional tools, which help webmasters make working with offers more convenient.

Dynamic reports– allow you to monitor the dynamics in the system using most available indicators.

Financial feed– a layout page on which all types of loans available in the affiliate program are presented.

API– application programming interface.

Pre-landings– intermediate pages aimed at increasing conversion for cold leads.

Conversion delivery service– a tool for tracking leads in your personal systems.

Redirects– a system created to redirect traffic when the offer limit is exceeded.

Improvements– You can add ideas to improve the system.

Support for entrepreneurs– improved conditions for working with individual entrepreneurs.

Agent offices– special accounts in the most popular targeted and contextual advertising systems.

Domain parking– You can use your domain names to redirect links from offers.

Withdrawal of funds

Payments in this affiliate program are made automatically twice a month to the specified payment information. You can ask for early payment, but there will be a 10% commission for it. However, if you reach the “Platinum” level, you can do this without commission! To configure, go to the “Payment information” - “Editing” section. And add a payment method.

Minimum amount for payments– 700 rubles

Available withdrawal methods: Yandex Money, Webmoney, account mobile phone, bank card.

Referrals

Leads has a referral system in which you can receive up to 5% of the income of attracted users.

And at the end of the review of the affiliate program, I’ll post a screenshot of my earnings, it’s modest, but just now I started making a financial website for loans, and I hope that after some time another screenshot will appear instead of this one)) Well, you need to register using this link))