Law and law A wallet is a pretty boring thing. Unless you are a pickpocket or a leather goods salesman, you most likely see at most one such accessory a day: yours. Its design has no special significance
, its functionality is decreasing every day due to contactless payments and cards. In fact, an item for storing cash is required only because of the technological lag of the Russian-speaking space, where Apple Pay and plastic are still exotic. In 2012, the founder of the online store Nikolai Belousov discovered crowdfunding Kickstarter platform
. The businessman enthusiastically began to support various high-tech projects. In the process, he noticed that foreign startups are constantly opening fundraisers for the production of old, boring wallets.
Intrigued by what was happening, Belousov collected his own statistics. It turns out that from 2011 to 2015, an entire modern wallet industry quietly grew on Kickstarter. The most successful representatives are compact, thin and equipped with RFID blocking, which protects cards from intruders.
There were two factors at play here. First of all, wallets are easy to produce, not like electronics. Secondly, there was a need for a slightly modified way of storing money and cards. Not radically different, but just adapted to the changing economy. But are new wallets needed in Russia? The answer to this question could only be obtained experimentally.
Crowdfunding in Russian In the fall of 2014, the founder of Madrobots decided that it was time to act and create his own wallet, in keeping with the spirit of the times. He attracted Ilya Petrov and Mikhail Geisherik as partners. The development of prototypes took. After much preparation, the partners settled on two ideas: a compact wallet and an overlay wallet for a smartphone.
The reference point was the products of foreign Hardgraft and Bellroy. The first prototypes were made at a factory in China, but due to the collapse of the ruble exchange rate, they had to turn to import substitution. Fortunately, in the Moscow region there were suitable workshops capable of mastering the production of such accessories.
It was decided to launch the project on the Russian crowdfunding platform Boomstarter. At first it was called WRBL (from wearable - “wearable gadget”), but then the name was changed to the optimistic and understandable Zavtra.
On October 1, 2015, just 10 hours after the launch of the campaign, 127 sponsors contributed the required 100 thousand rubles. In five days, the collection figure doubled, and in a month it grew fivefold. It turns out that Russians needed minimalist accessories, despite all the arguments against it.
Eleven friends of Belousov
Again, the number of those who perceive the smartphone as an additional limb (the first cyborgs, according to Elon Musk) is growing. That is, the design of a cover with a pocket for plastic cards and cash is actually safer.
The latest addition to the Zavtra family is for the iPhone 7 and 7 Plus. They were one of the first accessories for the new Apple product in Russia.
To protect the smartphone from damage, the cases are made of leather and polycarbonate. The resulting durable case fits on the smartphone like a glove, does not play and does not try to slide off. The card pocket is located on the back side so as not to cover the camera lens.
The colors of the new cases are pleasing to the eye, as is the quality of their workmanship. Leather iPhone bumpers are almost always offered in brown or black. Current pastel pink and mint colors used to be the preserve of silicone and plastic. But it turned out that the skin of these shades looks very gentle and elegant.
What's in the plans
Naturally, having discovered the trend for minimalist wallets, the Zavtra team is not going to stop. Planned additions to the Zavtra line include a bag for quadcopters, a case for action cameras, and even a waterproof wallet with a GPS tracker. Everything is made of high quality leather and made in Russia.
Personalization deserves special mention. During crowdfunding, it was offered to all backers, and various inscriptions and logos were applied to the wallets. Any wishes were fulfilled, right down to mottos like “My life - my rules” and “Born to be wild”. Later, Otkrytie Bank, AeroTaxi, Clinique, Megafon, Red Keds, and IIDF companies used the branding.
What does this story teach us? Because any observation and good idea- this is potential profit. While you are sitting and reading this article, the idea will not realize itself, and in the worst case, it will come to the mind of someone else.
But even if you put off your plans for later again, Zavtra can always be purchased in the Madrobots online store. Madrobots gives Lifehacker readers a 7% discount on the entire range using a promo code LIFEHACKER. The discount is valid for 7 days from the date of publication of this article.
There are interesting stickers for iPhone, cardholders and passports.
Background
Thick wallets are becoming a thing of the past, giving way to compact solutions. Distribution of non-cash payments across bank cards eliminated the need to carry bills and coins with you.
From three-year period Crowdfunding projects of compact wallets on Kickstarter and Indigogo show that on average one campaign accounts for $50,000 of public investment. The most successful ones collected 10 times more.
There is no perfect compact wallet in the world, but the very idea of creating one is a challenge to industrial designers. There is even a Wallet Project workshop at the Stanford Institute of Design.
The founder of Madrobots, Nikolai Belousov, saw an unoccupied island in a sea of minimalistic accessories. Together with two partners (copywriter of the creative agency Red Keds Ilya Petrov and development director of RA Grape Mikhail Geisherik), he conducted market research, after which the idea of Zavtra accessories was born.
On the domestic Boomstarter platform, the wallet collected more than 500,000 rubles. and finally it came to me.
Minimalist Zavtra wallet with three compartments
The wallets consist of two pockets for cards, a holder for paper bills and are sewn in Russia. I liked the neat stitching, rounded corners, six colors available and the material used Genuine Leather.
There is an opinion that a good mini-wallet does not need to be taken out of the back pocket of your trousers and laid out on the table when you sit down to dinner. Due to its thin profile, Zavtra is invisible in a jeans pocket. Elastic firm skin retains for a long time appearance.
The side and top sections of the wallet can accommodate 10 bank or discount cards. Plus, enough cash fits into the bill holder.
Zavtra is a stylish accessory for every day. The entire necessary set of cards (bank cards, travel cards, discount cards) is always with you. If you want even more minimalism, move on to the next thing.
Zavtra wallet cover for iPhone
This was my first time using a smartphone wallet. Before that, I only had Wallet Cases - wallet cases.
The Zavtra cover, which is glued to the back cover of the iPhone, protects against scratches and at the same time serves as a cardholder. Double functionality in one item.
The pocket will hold up to 5 cards. Zavtra stickers follow the shape of the phone, taking into account the cutout for the camera. If someone already has a case, like I do, then the cover is glued to the back surface of the case.
The thin cardholder is made of genuine leather and is available in five colors: black, brown, blue, orange and emerald green. Peels off easily and without leaving any traces. Available for iPhone 5/5S/SE/6/6S.
Cover for documents Zavtra
Another accessory from the Zavtra series is a stylish document cover with pockets for cards. A passport, bank card, driver's license, insurance, MOT coupon or paper cash are placed inside. To get your passport, pull the tab.
Protected on all sides by genuine leather, the most important document will retain the appearance and information about the owner. The corners of the cover are rounded and neatly stitched around the perimeter. A handy thing when you need to get rid of unnecessary things in your bag. Or from the bag itself.
Nikolay Belousov and Co. chose the successful concept of minimalist accessories Zavtra, to which you become emotionally attached at the level of tactile sensations and functionality. The team’s plans include creating hand luggage. And this is the ideological “Everest”. Hope to see the climb and test the bags/backpacks soon.
Promo code for a 15% discount on Zavtra accessories – ZAVTRA15
Buy:
– for 1690 rub.
– for 1690 rub.
– for 1990 rub.
A wallet is a pretty boring thing. Unless you are a pickpocket or a leather goods salesman, you most likely see at most one such accessory a day: yours. Its design does not matter much, its functionality is deteriorating every day due to contactless payments and cards. In fact, an item for storing cash is required only because of the technological lag of the Russian-speaking space, where Apple Pay and plastic are still exotic.
In 2012, the founder of the online store Nikolai Belousov discovered the Kickstarter crowdfunding platform. The businessman enthusiastically began to support various high-tech projects. In the process, he noticed that foreign startups are constantly opening fundraisers for the production of old, boring wallets.
. The businessman enthusiastically began to support various high-tech projects. In the process, he noticed that foreign startups are constantly opening fundraisers for the production of old, boring wallets.
Intrigued by what was happening, Belousov collected his own statistics. It turns out that from 2011 to 2015, an entire modern wallet industry quietly grew on Kickstarter. The most successful representatives are compact, thin and equipped with RFID blocking, which protects cards from intruders.
There were two factors at play here. First of all, wallets are easy to produce, not like electronics. Secondly, there was a need for a slightly modified way of storing money and cards. Not radically different, but just adapted to the changing economy. But are new wallets needed in Russia? The answer to this question could only be obtained experimentally.
In the fall of 2014, the founder of Madrobots decided that it was time to act and create his own wallet, in keeping with the spirit of the times. He attracted Ilya Petrov and Mikhail Geisherik as partners. The development of prototypes took a whole year. After much preparation, the partners settled on two ideas: a compact wallet and an overlay wallet for a smartphone.
The reference point was the products of foreign Hardgraft and Bellroy. The first prototypes were made at a factory in China, but due to the collapse of the ruble exchange rate, they had to turn to import substitution. Fortunately, in the Moscow region there were suitable workshops capable of mastering the production of such accessories.
It was decided to launch the project on the Russian crowdfunding platform Boomstarter. At first it was called WRBL (from wearable - “wearable gadget”), but then the name was changed to the optimistic and understandable Zavtra.
On October 1, 2015, just 10 hours after the launch of the campaign, 127 sponsors contributed the required 100 thousand rubles. In five days, the collection figure doubled, and in a month it grew fivefold. It turns out that Russians needed minimalist accessories, despite all the arguments against it.
Eleven friends of Belousov
Again, the number of those who perceive the smartphone as an additional limb (the first cyborgs, according to Elon Musk) is growing. That is, the design of a cover with a pocket for plastic cards and cash is actually safer.
The latest addition to the Zavtra family is for the iPhone 7 and 7 Plus. They were one of the first accessories for the new Apple product in Russia.
To protect the smartphone from damage, the cases are made of leather and polycarbonate. The resulting durable case fits on the smartphone like a glove, does not play and does not try to slide off. The card pocket is located on the back side so as not to cover the camera lens.
The colors of the new cases are pleasing to the eye, as is the quality of their workmanship. Leather iPhone bumpers are almost always offered in brown or black. Current pastel pink and mint colors used to be the preserve of silicone and plastic. But it turned out that the skin of these shades looks very gentle and elegant.
What's in the plans
Naturally, having discovered the trend for minimalist wallets, the Zavtra team is not going to stop. Planned additions to the Zavtra line include a bag for quadcopters, a case for action cameras, and even a waterproof wallet with a GPS tracker. Everything is made of high quality leather and made in Russia.
Personalization deserves special mention. During crowdfunding, it was offered to all backers, and various inscriptions and logos were applied to the wallets. Any wishes were fulfilled, right down to mottos like “My life - my rules” and “Born to be wild”. Later, Otkrytie Bank, AeroTaxi, Clinique, Megafon, Red Keds, and IIDF companies used the branding.
What does this story teach us? Because any observation and good idea is a potential profit. While you are sitting and reading this article, the idea will not realize itself, and in the worst case, it will come to the mind of someone else.
But even if you put off your plans for later again, Zavtra can always be purchased in the Madrobots online store. Madrobots gives Lifehacker readers a 7% discount on the entire range using a promo code LIFEHACKER. The discount is valid for 7 days from the date of publication of this article.
The Madrobots team knows that money loves order. The slim and roomy ZAVTRA wallet will help you get there.
Advantages of the ZAVTRA wallet:
- Thin. Carry in any pocket - the front of your jeans or the inside of your jacket. Doesn't dig into anything and doesn't swell pockets.
- Comfortable. Cards are easy to take out and put away. Thanks to the special design, the compartment does not stretch due to constant use.
- Thoughtful. Cash is really convenient to fold, without the need to fold the bills four times.
- Long lasting. Made by hand from high quality genuine leather. We've been using the first samples of wallets for almost a year now, and they look great.
The compact ZAVTRA leather wallet holds 4-5 bank or other cards, a license or pass, as well as cash for several days.
DESIGN
The wallet is hand-sewn from genuine leather. Available in 5 colors: black, brown, blue, orange and emerald green.
HOW IT WORKS?
ZAVTRA is the wallet you've been dreaming of for a long time. It does not have a compartment for coins, but it will fit large and small cash for several days and plastic cards needed every day.
WHAT IS IN THE BOX?
- Wallet ZAVTRA
Characteristics
Material: real leather
Capacity: 4-5 plastic cards, bills folded in half (rubles, dollars)
Video
Characteristics
Material real leather
Capacity 4-5 plastic cards, bills folded in half (rubles, dollars)
What is in the box
- Wallet ZAVTRA
- Instructions for moving to a new wallet
Guarantees
100% authentic guarantee
We - official dealer companies XD Design and XD Collection in Russia.
There are fakes, but not here. be careful
We will return the money or exchange the product for a new one within 14 days. You can use the services for a whole year after purchase Service Center
Madrobots without presentation of receipt
Delivery throughout Russia
The next day or every other day in Moscow and St. Petersburg.
3-14 days in Russia
Convenient payment
Cash upon receipt, bank cards on the website and in Madrobots stores
The founder of the Madrobots online store, Nikolai Belousov, wrote a column about the idea and creation of the Zavtra brand of devices and accessories - the first of them, a thin wallet, raised the required amount on Boomstarter in a few days. The author spoke about the formation of the idea, preparations for the launch of the crowdfunding campaign and future products. How the iPhone brought accessories into fashion In January 2007
Steve Jobs
introduced the world to the first iPhone. Apple's revolutionary phone immediately captured the market and simultaneously created another one - leading to a boom in mobile accessories.
There are two simple reasons for this. Firstly, everyone started walking around with the same phone, and custom accessories made you feel special. Secondly, it is much more convenient for manufacturers to design products for a specific format of a leading phone than to customize a line for a million different models. Also in 2007, a small startup called Hardgraft emerged and began to come up with premium accessories for the nascent smartphone category. Gradually they began to make cases for cameras, laptops and tablets, and recently added cases for premium headphones. Their specialty was the use of felt and tanned brown leather. Over time, the company had imitators. For example, the Russian brand SaFo, which today entered international market and became Handwers. There are hundreds, if not thousands, of
similar companies
. In Russia - only a few.
New devices appear every day and they require new accessories. Their appearance is as important to the end user as their functionality. At the same time, many people prefer warm, natural materials - primarily leather. How plastic cards made wallets thinner In developed countries, people increasingly used plastic cards Visa, MasterCard and others
In 2009, several friends from design school founded Bellroy. You can read more about their vision of the accessories market. They state that their mission is to give you accessories for Everyday life, which correspond to the spirit of the times.
Bellroy started with one wallet model, distinctive feature which had a thin profile and was designed to use only the essentials (several cards and cash). Today product line This company has 13 different purses and wallets, divided into three groups - for daily use, for travel and for extreme conditions.
How Kickstarter Became a Wallet Launchpad
In 2009, Kickstarter appeared. I personally discovered it in 2012 and since then I have supported more than 100 projects. It turned into something like games. I invested money and monitored what was happening with the projects. Some took off and turned into businesses. Most never saw the light of day.
At some point, I noticed that projects to raise funds for wallets constantly came into view. At first it was just fun, and I didn’t attach much importance to it, nevertheless, I regularly supported the ideas I liked and financed, perhaps, a dozen wallets.
At some point, I couldn’t stand it and decided to collect statistics on the number of wallet campaigns. The result was an amazing picture. Out of the blue, a full-fledged business niche has formed:
Kickstarter also took note of the unusual popularity of this category and published an article about why they have so many wallets. By the way, we have translated the article into Russian, you can read it at the link.
Spoiler alert: there are many wallets because they are all imperfect and relatively easy to produce. The guys and I studied 143 projects that raised more than $10 thousand, and devoted Special attention
27 projects that have raised more than $100 thousand through crowdfunding. All projects were united by the fact that they offered a new form factor - a much thinner and lighter wallet.
For those curious, below are three tables on the key differences between box office record holders:
Thanks to rising smartphone sales, wallet cases could become a multi-million dollar business in the coming years. The only question is the creation and distribution of a truly functional and convenient product. Examples of such products: one, two and three.
Quite a lot has changed since then. For example, in 2015 alone, 65 wallet projects on Kickstarter and Indiegogo raised a total of ~$4 million. We have compiled a table of wallet collections in a separate file. Full version available at the link.
| # | wallet name | amount of fees | link | year |
| 1 | keplero luxury wallet | $780 943 | 2015 | |
| 2 | keplero luxury wallet | $582 634 | 2015 | |
| 3 | dm1: titanium & carbon fiber | $519 070 | 2015 | |
| 4 | woolet | $332 694 | 2015 | |
| 5 | tgt | $317 000 | 2012 | |
| 6 | crabby | $308 838 | 2013 | |
| 7 | humn | $295 000 | 2012 | |
| 8 | ridge | $266 000 | 2013 | |
| 9 | zenlet | $258 690 | 2014 | |
| 10 | machine era | $248 253 | 2013 |
How we put Zavtra off until tomorrow for a whole year
The numbers showed that this was a truly promising niche. I had an idea to create a brand of mobile accessories, and start with wallets.
In the fall of 2013, I shared the idea of a brand of modern leather accessories with Ilya Petrov and Mikhail Geisherik and found future partners in them to implement the project. Everyone was busy with their main work, so the launch of the project took us more than a year. However, this is precisely what made it possible to create a truly good, seasoned product. We met periodically and thought about design, functionality and technological basis future line of accessories. Crazy ideas died over time, but those decisions that we managed to carry through months of discussions turned out to be truly thoughtful and balanced.
We looked at which models could go to Russian market, and settled on two products - a compact wallet and an overlay case.
How we finally did it
Preparing the Zavtra project for launch consisted of four stages:
Stage 1. Technical designer
There are interesting stickers for iPhone, cardholders and passports.
Background
Thick wallets are becoming a thing of the past, giving way to compact solutions. The spread of non-cash payments using bank cards has eliminated the need to carry bills and coins with you.
From a three-year cross-section of crowdfunding projects for compact wallets on Kickstarter and Indigogo, it follows that on average, one campaign accounts for $50,000 of public investment. The most successful ones collected 10 times more.
There is no perfect compact wallet in the world, but the very idea of creating one is a challenge to industrial designers. There is even a Wallet Project workshop at the Stanford Institute of Design.
The founder of Madrobots, Nikolai Belousov, saw an unoccupied island in a sea of minimalistic accessories. Together with two partners (copywriter of the creative agency Red Keds Ilya Petrov and development director of RA Grape Mikhail Geisherik), he conducted market research, after which the idea of Zavtra accessories was born.
On the domestic Boomstarter platform, the wallet collected more than 500,000 rubles. and finally it came to me.
Minimalist Zavtra wallet with three compartments
The wallets consist of two pockets for cards, a holder for paper bills and are sewn in Russia. I liked the neat stitching, rounded corners, six colors available and the material used Genuine Leather.
There is an opinion that a good mini-wallet does not need to be taken out of the back pocket of your trousers and laid out on the table when you sit down to dinner. Due to its thin profile, Zavtra is invisible in a jeans pocket. Elastic, firm skin retains its appearance for a long time.
The side and top sections of the wallet can accommodate 10 bank or discount cards. Plus, enough cash fits into the bill holder.
Zavtra is a stylish accessory for every day. The entire necessary set of cards (bank cards, travel cards, discount cards) is always with you. If you want even more minimalism, move on to the next thing.
Zavtra wallet cover for iPhone
This was my first time using a smartphone wallet. Before that, I only had Wallet Cases - wallet cases.
The Zavtra cover, which is glued to the back cover of the iPhone, protects against scratches and at the same time serves as a cardholder. Double functionality in one item.
The pocket will hold up to 5 cards. Zavtra stickers follow the shape of the phone, taking into account the cutout for the camera. If someone already has a case, like I do, then the cover is glued to the back surface of the case.
The thin cardholder is made of genuine leather and is available in five colors: black, brown, blue, orange and emerald green. Peels off easily and without leaving any traces. Available for iPhone 5/5S/SE/6/6S.
Cover for documents Zavtra
Another accessory from the Zavtra series is a stylish document cover with pockets for cards. A passport, bank card, driver's license, insurance, MOT coupon or paper cash are placed inside. To get your passport, pull the tab.
Protected on all sides by genuine leather, the most important document will preserve its appearance and information about the owner. The corners of the cover are rounded and neatly stitched around the perimeter. A handy thing when you need to get rid of unnecessary things in your bag. Or from the bag itself.
Nikolay Belousov and Co. chose the successful concept of minimalist accessories Zavtra, to which you become emotionally attached at the level of tactile sensations and functionality. The team’s plans include creating hand luggage. And this is the ideological “Everest”. Hope to see the climb and test the bags/backpacks soon.
Promo code for a 15% discount on Zavtra accessories – ZAVTRA15
Buy:
– for 1690 rub.
– for 1690 rub.
– for 1990 rub.
The Tomorrow line was founded by Nikolai Belousov. The first wallets created a sensation and became very popular. When iPhones appeared, the company decided to release a “cover” for them to add variety to the gadgets. Production began to expand, and new accessories appeared on the market.
The Enjoyme online store offers a large collection of Zavtra brand products. We offer fashion accessories at reasonable price. You will be able to appreciate all the benefits of stylish products.
Product Features Tomorrow
Fans of original things will appreciate Zavtra wallets, which have an unusually attractive design and are distinguished by excellent quality and functionality. Each wallet allows you to store cards, bills and checks in it without worrying about valuables getting lost somewhere. The excellent design of the product will also delight customers. Every buyer will be able to choose the right option for themselves, regardless of age and taste, since our catalog includes many different models. To do this, you just need to use the services of the Enjoy store.
Also in the range you will find:
- iPhone cases;
- convenient cardholder;
- housekeeper;
- minimalistic backpack;
- covers for documents and more.
All accessories are very compact and convenient. They can be carried in pockets. Tomorrow's products are intended for people who do not want to burden themselves with bulky things.
Any minimalist Zavtra wallet or cardholder from our catalog will ensure the safety of your cards. To make their products, manufacturers use wear-resistant material, often leather. What makes their products different? long term service, during which they do not lose their original appearance.
Choose your accessory
The variety of bags, wallets, covers, cases and other products presented allows you to choose the right item for people of any age. A modern accessory will highlight a man's business style.
From us you can buy a Zavtra wallet at an attractive price. It will be a wonderful gift for anyone. The products of the Russian brand make life brighter and more comfortable. Fill out an application on our store’s website, and very soon the fashion accessory will be in your home. Payment is made in a way convenient for you.
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