90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that you can simply and easily open coffee to go only if you know how to do it correctly. Despite the fact that in appearance the coffee to go format seems simple, like any other business, ignorance of the subtleties and nuances can make it profitable and promising business idea an unprofitable enterprise operating at zero and sucking out the last pennies.
To avoid such a situation, you need to know where to start and which stages of the business you should pay utmost attention to.
For example, you need to start by identifying the target audience for coffee to go. By asking yourself who will buy your coffee, you can fine-tune the design, strategy, and concept of your coffee. small enterprise to the needs and requests, interests and desires of specific people - your future clients.
The target audience for coffee to go is mainly young people aged 18 to 24 years. In 70% of cases these are girls.
Students, young professionals, low-level managers - these are your potential clients. They appreciate low prices, friendly service, efficiency and social activity. Of course, older people shouldn’t be discounted either; there are also fans of takeaway coffee among people over 50. But if you face the truth, answer yourself the question: how many of these fans will pass by your takeaway coffee outlet every day and how many of them will think about purchasing?
But it is the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of a coffee to-go outlet. Finding a place like this is half the battle for coffee to go.
However, we should not forget about another important fact for the coffee to go business. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, people will come back to you and recommend you to friends and acquaintances. This way, you can ensure that spontaneous purchases are reduced and the number of regular customers increases.
We will talk about all these subtleties and other important details further.
Investment volume
Opening a takeaway coffee shop can be considered a business with small investments. According to the experience of entrepreneurs who have opened their own coffee points to go, you can meet 200 thousand rubles, and the upper limit starting capital is unlikely to exceed 400 thousand rubles.
This difference in initial capital is explained by ample opportunities to save.
Of course, the amount of funds required to start will largely depend on several large expenses, without which it is simply impossible to open a takeaway coffee shop. Firstly, this is rent, which we will talk about a little later. Secondly - equipment.
Coffee machines for coffee to go
If the flow of customers depends on the choice of rental location, then the ability of the point to quickly and efficiently service this flow will depend on the equipment on which you will prepare coffee.
A professional coffee machine and coffee grinder are the main means of preparing and selling coffee to go.
There is no point in bringing a home coffee machine or even a super-automatic coffee machine to your coffee spot. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for constant and uninterrupted operation. And if the coffee machine breaks down, you won’t sell a single cup of coffee anymore. Remember, the miser pays twice: time wasted, money wasted.
That is why many entrepreneurs try to purchase high-quality, foreign equipment, the cost of which can be 150, 250 thousand rubles, or more. If you don’t have that kind of money, but working with professional equipment is still a priority for you, renting equipment or buying used coffee machines can come to your rescue.
Typically, coffee equipment is provided for rent (even free of charge) by coffee bean suppliers, subject to the purchase of a certain volume of coffee from them. At the same time, they also advise on selection issues necessary list equipment depending on the expected volume of work (for example, single- or double-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.
As for used equipment, its purchase will cost no more than 100 thousand rubles.
What else will you have to spend money on?
You will also have to spend money on a sales counter or the design of a rented kiosk. Naturally, when developing the appearance of a coffee to-go outlet, you need to pay attention to ensuring that it attracts attention and attracts glances. Appearance should cause a reflexive desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it, so that a person understands at first glance that you are offering coffee, and not selling donuts or SIM cards...
Returning to the investments required to open a coffee to go business, it is also worth mentioning all sorts of little things that are nevertheless important for comfortable work without any glitches or hiccups.
Purchase consumables for preparing a variety of coffee drinks- milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.
By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other to-go coffee owners who purchase unbranded cups.
Step by step instructions
Having calculated the required amount investment in the coffee-to-go business, it’s time to start taking action.
To begin with, register your business legally. It would be best to register yourself as an individual entrepreneur and submit an application to tax office on the choice of the UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which the activity is carried out. Taking into account the minimum required area To-go coffee outlets of a few square meters, you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII cash register is not mandatory, which means you can issue a check only on demand using a regular CPM (check printing machine).
The OKVED code for the coffee-to-go business is 55.30 “Activities of restaurants and cafes.”
Despite this OKVED, there is no need to obtain any permits, since there is no full-fledged kitchen, which means checking supervisory authorities nothing. All that is required of you is to notify Rospotrebnadzor about the start of activity. You should wait for inspections from the SES only if there are complaints. If you are lucky, you will have your first meeting with inspections only in three years.
Attention to the workplace
It’s worth taking care of ordering a sales stand in advance. It will take at least two weeks to design and manufacture. Provided that you already have a chosen rental location.
The process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will lead to a postponement of the planned opening date.
For example, you need to take care of proper energy supply in advance. If it is not there, you will have to call an electrician and install an additional line, which will need to be agreed upon with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease agreement. At the same time, the contract itself should not be concluded for a long period: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and clients...
From coffee to cookies: how to choose a supplier?
Naturally, in parallel you need to look for suppliers of consumables and raw materials.
And first of all, you need to decide on a supplier of coffee beans. If your customers don't like your coffee, everything is lost. Delicious coffee is one of the main components of the success of a coffee to go business. Types of coffee that suppliers can offer, huge amount. Your own taste, advice from the suppliers themselves, and analysis of competitors will help you navigate your choice.
If you purchase your own coffee equipment, you will not depend on a specific coffee supplier and the range of varieties offered may be much wider.
Find out whether the variety you choose is suitable for classic coffee drinks, since it is the usual espresso, latte, cappuccino, Americano and mochaccino that you will specialize in. The volume of the initial purchase will depend on the conditions under which you sign an agreement with the supplier, whether you will rent equipment, etc. There is no need to be afraid of numbers of 10 kg or more.
A small 200 ml glass of coffee requires 9 g of coffee, and 18 g for a 400 ml glass.
Thus, the purchased 10 kg of coffee will cost just over 1,100 small glasses of coffee. At the same time, a working takeaway coffee point in passable place sells much more in a month.
In addition to the coffee menu, it is necessary to create a menu and a list of additional assortments. Will you sell a variety of chocolates and sweets, or maybe ready-made sandwiches or even baked goods?
If the answer is yes to this question, you should look profitable suppliers or partners who could provide you with required quantity products, usually not too large. You can buy chocolates or oatmeal cookies at wholesale markets and stores, as well as in stores such as Metro, Lenta and Auchan.
Of course, the main component for a coffee to-go outlet will remain coffee as a drink, and various sweets and “snacks” are necessary rather only to increase the average bill and the convenience of the client. You are unlikely to be able to make money from chocolates or pastries. Still, the margin on resale of other people's products is small.
In general, the volume of additional assortment does not exceed 5-7% of turnover.
The assortment of snacks and coffee accompaniments will change - some items will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the operation of the outlet stabilizes and the changes do not entail a sharp decline in revenue.
Barista for coffee to go
An important factor in the success of a coffee to-go outlet is the professionalism and competence of the barista. This person should not only prepare delicious coffee, but also serve customers correctly, communicate with them, be able to upsell, thereby increasing average bill. Finding and hiring such a person may pose certain difficulties both at the launch stage and during the first time of working with coffee to go.
When opening their first takeaway coffee shop, entrepreneurs often personally stand at the counter and serve their first customers, working 12 hours a day, without days off or lunch. But such work on two fronts quickly becomes exhausting. In any case, an entrepreneur will need a replacement or a full-time employee. At the same time, hiring a professional barista is not always possible. Mostly young people who do not have the slightest idea of how to prepare coffee correctly apply for the vacancy of a barista at a coffee shop to go. She's attracted to the flexible schedule hourly pay etc.
Careless young baristas bring their friends to work with them for coffee so that it doesn’t get boring. And instead of working, they organize a booth.
A special feature of working with the staff of a coffee shop to-go is a high staff turnover - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who will also quickly master the art of making delicious and high-quality coffee. Agree, people like this, especially young ones, are a rarity today...
Therefore, the future owner of a takeaway coffee will initially be faced with the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one coffee shop to go, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.
One of the options for motivating baristas is bonuses or premiums for exceeding the sales plan and the absence of comments (a percentage of total revenue or a percentage of each coffee sold above the plan).
But even the motivation system does not insure against unscrupulous workers who do not show up for their shifts, create a booth at the point, or simply treat work superficially. The owner of a coffee to-go is faced with the acute issue of monitoring an employee or shift worker.
Alternatively, you can install a surveillance camera at the takeaway coffee shop and thus monitor the employee online.
Regardless of which option for working with staff you choose - carrot or stick - when opening a coffee shop with you, be prepared that at any moment you will be forced to personally stand behind the counter and work as a barista.
If you are planning to open a takeaway coffee shop, know that all your profit will depend primarily on the location. At the same time, choosing a suitable location for a coffee to-go outlet can be one big problem.
A couple of years ago, when no one had heard anything about coffee to go, landlords, especially large shopping and business centers, did not understand how you could make coffee in three square meters and refused to rent. Today, almost all the tasty places in more or less large shopping centers and business centers have long been occupied.
However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you find a sweet spot, but it's occupied, it's worth starting negotiations with the owner or rental department, find out the rental rate and offer to pay more, or convince that your coffee to-go spot can generate additional traffic and attract a certain audience.
By the way, you can open a takeaway coffee shop not only in big cities, where the lifestyle encourages people to do everything on the run, including drinking coffee, but also in small towns. Moreover, choose a good place for coffee to go in small town It’s even simpler - there are fewer points with high pedestrian traffic in small cities, which means the likelihood of choosing a bad place is reduced.
However, it is still quite easy to make a mistake when choosing a place to rent for a coffee to go outlet. It often happens that a location seems to have high traffic, but it is only possible to evaluate its quality once you start working. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner.”
When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.
Coffee is the most popular drink in the world today. Of course, he did not bypass Russia. If we compare it with tea, it is more common and has a high demand. There are a huge number of varieties of this drink, but most people prefer Arabica. To get black coffee, you need to roast green beans. This is what makes it unique in taste and color. Due to the fact that the drink is so popular, different ideas for development arose. coffee business . In this article we will look at the process opening a coffee-to-go point .
About opening a “coffee to go” point
Today, it’s rare that a city doesn’t have a coffee shop. Such establishments are very common. They are part of the service sector.
If we take only Moscow, then every year it grows coffee consumption. Every day Muscovites spend approximately thirty thousand dollars to buy this tonic drink. According to experts, this number will only grow every year. It is noticed that coffee displaces all other drinks, for example, juice and even tea.
Territory for the “Coffee to Go” project
I would like to note that coffee points there is a big advantage over an ordinary coffee shop, where you can enjoy coffee, but only in the establishment. As for the coffee point, there is an opportunity to pick up coffee to go . In fact, there are a lot of people who like coffee, but not everyone is ready to waste their time sitting in a coffee shop.
There are people who prefer to drink coffee elsewhere. For example, at home. Some people like to enjoy the taste of coffee in the park, while others drink it on the way to work. This is why many people take it with them. The business plan must include fundamental points. First of all, this is a place for an establishment. You still need to register and collect all the necessary permits. It is important to find suppliers of raw materials and purchase the necessary equipment. Be sure to calculate all major costs.
Organizing a business should begin with choosing a territory. You should stop in the busier parts of the city. If possible, it is better to base yourself in a shopping center. A large store is also suitable for this.
An example is the Coffee House cafe. They placed all their establishments in places where a lot of people gather. good the location for the coffee shop will be an airport or bus station. It can also be located next to an educational institution. In fact, the choice of location should be taken very seriously, as it means a lot for the business, since it should affect the stability and number of clients, and as a result, profit.
Children's cafe as a business
If you want to create a children's cafe, then the conditions remain the same. But the emphasis here should be on entertainment program. As for the menu, it must be special. If you want to get regular customers and good recommendations for your establishment, you should come up with very interesting entertainment for children.
When developing a business plan, you need to correctly calculate throughput. Be sure to take into account every nuance. The cafe should be planned so that there are five square meters for each person.
Upon purchase furniture You need to choose a nursery so that it is comfortable, practical and light. It would be nice if, in addition to everything else, she was attractive. If you don’t know how to decorate a cafe and what furnishings to choose, you can turn to a competent designer for help. He can turn your cafe into a fabulous corner.
To arrange a children's cafe will have to spend six hundred thousand to a million rubles. The establishment will be able to pay for itself in six to twelve months. If you did everything right, chose the right place, created competent advertising, you can expect to receive good income.
Collection of documents and registration
« Coffee to go» must be registered. To do this, you need to register as an individual entrepreneur or LLC. To do this, you should contact the tax office. It is better to choose the first option, since this way you will save time and money.
Before open an establishment, you must invite the sanitary and epidemiological service to obtain a conclusion. There are certain standards that an establishment associated with catering. They put forward certain requirements for placement, how sewerage and water supply are organized, and under what conditions they work in the room. It is important how the room is arranged and maintained, how it is equipped. There are certain requirements for containers and utensils, as well as for equipment. Need to talk about the requirements to food products and raw materials, to their transportation. It is important how measures to combat rodents and insects are carried out. There are also requirements for personal hygiene of personnel and how production control is organized. In fact, you can see all the standards in Sanpin.
If you are building a building from scratch, you cannot do without a permit issued by the fire inspectorate. But if you rent a room, then you don’t need to worry about this. But you should understand that every year you will have to deal with inspections from the fire department. You will also be visited by the SES authorities.
Equipment
Before you start drawing up a business plan, you need to perform an analysis equipment market. You should also study the rest of the technical material that will be needed for the establishment. Better buy professional equipment. This especially applies to. The best are considered Italian made models. Their cost is higher than conventional cars, however, there is no need to save on this. If you choose professional quality equipment, it will serve faithfully for many years. And purchasing it is quite simple.
You can turn to companies that supply raw materials for you for help. This refers to coffee. They will be able to help you purchase the equipment you need. You will definitely need a coffee maker and containers where you will pour the drink. They must be sealed. You will need a mug in which you can take your coffee with you. It is presented in the form of a special glass. It is able to keep warm for a long time even in the cold. It is very convenient to drink from it. When an establishment is famous, it buys containers with its logo engraved on it.
You will definitely have to buy refrigeration equipment to store dairy products and confectionery. You also can’t do without furniture, a display case and a cash register. Since you need to use only purified water to prepare the drink, you need to get filters.
Staff
It is imperative to select workers for the establishment. You will need one or two people. It is clear that for a large establishment the staff will also be large. You'll also have to hire administrator with waitresses. If necessary, you can hire a security guard and a cleaning lady. But every employee must have a medical record, and they must follow the rules of personal hygiene. If you want to have wide range goods for coffee, you can set up your own confectionery production. To do this, you will have to get one or two assistants. All workers must have an education.
It is important that the staff is polite and treats customers correctly. After all, this is directly related to the success of your establishment. Therefore, you can even arrange training courses. Waiters must know their job. Moreover, they are required to know the entire range and understand the difference between types of coffee.
Interior
I would like to write that the premises must have several rooms. One will be intended for the manager, the other will be used to store raw materials, and the third will house the staff. The room should also have a bathroom with a shower. It is very important cafe layout. The floor of the establishment should be used for production needs. The remaining part should be equipped with tables where visitors will be seated.
Since your establishment has the main focus of preparing a drink, as well as providing a ready-made order, the convenience may be minimal. It is better to use simple utensils. You can hang small lamps on the walls. They can also be placed on tables. If possible, provide musical accompaniment. It is better to buy small furniture, then the space will not be cluttered.
Financial component of business
It is clear that a business plan cannot exist without financial calculations. The coffee shop's expenses are aimed largely at purchase of equipment. According to experts, such a business should pay for itself in a year or two. As for profitability, it is very high, ranging from forty to sixty percent. To open a coffee shop, you will have to invest fifty thousand dollars. It is clear that organizing a small establishment will require a smaller amount.
Advertising
Advertising is very important when you are going to open a coffee shop. The most effective is signboard outside. You can also order a rental of the video on TV, or advertising on the radio is also suitable. But this may not give the desired effect, since the bulk of visitors will be those who live or work nearby.
You can also lure clients by organizing various promotions and small discounts. You can offer cards to regular customers. When you open an establishment, the one plus one promotion is effective. For example, when you buy one glass of coffee, the second one comes as a gift. You can organize the distribution of leaflets that will contain all the information about the establishment. This way you can also get customers.
In conclusion
If we take into account all of the above, then opening a coffee shop is not an easy matter. It is important to have serious initial capital, to have organizational skills. It is very important to choose the right location for your establishment. Usually “Coffee to go” is organized in places with large crowds of people. These are usually business areas.
It is very smart to locate a coffee shop near a shopping center. And to build a reputation and withstand competition, you need to make products high quality, have a wide range and affordable prices.
Many people dream of opening a coffee shop to make money. This article will help you move from dreams to actions. We will tell you how to open a coffee shop with minimal investment.
Concept Definition
Based on the operating format, coffee shops can be divided into several large groups:
- "island" in a shopping center;
- coffee point "to go";
- coffee shop with seating.
"Island" in the shopping center
This format is convenient because it eliminates most of the issues related to security of the premises, interaction with the Ministry of Emergency Situations, and attracting client traffic. But it usually has the highest rent per square meter. Often, those who want to open their own coffee shop from scratch start with this method.
An island will require a minimum of six square meters, which in large cities can cost hundreds of thousands of rubles. In order to understand how effectively a point in this format will pay for itself, you need to decide on the target audience and calculate its presence in a specific shopping center.
Then decide on the conversion and average check. After this, the potential revenue of the coffee shop will become visible. If it is enough to pay all expenses, taking into account the large rent, then placement in a shopping center makes sense.
From experience, in small towns shopping centers are not as crowded, and rental prices are quite consistent with large cities. It is imperative to consider how effective the location will be from a commercial point of view. Perhaps an attractive shopping center will actually turn out to be an unprofitable option.
Coffee to go point
Separately standing point in the format of a small pavilion where you can take coffee to go. Typically, the land on which the point is located is leased from the city. Here everything depends on the local authorities.
As an option: look for renting a premises where you can organize the sale of coffee to go through the window opening.
In most cases, an auction is held, the winner of which receives the right to lease the land. For a season, a year or more long term. It all depends on the specific site and municipality.
Rental costs are often low. But difficulties arise with connecting the pavilion to the power grid. Here the approval process can take several months. The government is making efforts to speed up approval procedures, but now they take more than 180 days and officials cheerfully report that this is a very good figure, because previously some facilities could not connect to electricity, gas or water for two or three years.
Therefore, when choosing this option, you need to carefully calculate your strengths and resources. There are many cases when, due to bureaucratic delays, good projects never saw the light of day.
It is worth locating the point in areas with high traffic, only then will the investment pay off.
Step-by-step instructions on how to open a coffee-to-go outlet are almost the same as the steps to open an indoor coffee shop.
Coffee shop with seating
One of the most popular formats, requiring decent investments from the very start. Distinctive feature The advantage of coffee shops with seating is that you can drink coffee not in a paper cup, but in a well-heated porcelain cup.
The average bill at them is also two to three times higher than at points with coffee to go, due to guests who came to relax, drink coffee, and eat dessert.
The main difficulty is to find a suitable premises that will be located near the flow of human traffic and at the same time meet the requirements imposed on catering facilities by Rospotrebnadzor and the Centers for Hygiene and Epidemiology.
IN major cities this problem usually does not arise, but in small cases be prepared for the fact that most premises will be ideal for trade, but not for catering facilities.
Using the example of a coffee shop with seating, we will look at all the other aspects of running a coffee business - where to start opening a coffee shop from scratch, and how to make it profitable.
Who are you, our guest?
Understanding which guests will prefer your product is almost half the battle. It is very important to understand the habits of your target audience, their tastes and interests. The general picture of the coffee shop's target audience looks like this:
Morning hours
- students hurrying to get together;
- office workers rushing about their business.
Lunch hours
- girls stopping by for coffee. They often refuse dessert with the phrase “We are on a diet”;
- respectable men who decided to discuss their affairs. Most often they order two classic Americanos and leave a good tip;
- students who decided to have a sandwich and coffee. They respond very well to all kinds of promotions and discounts;
- workers from nearby offices. Often they don’t stay in a coffee shop, but take a few glasses of coffee with them;
- mothers with children. They usually meet on a walk and come in for coffee. Children are ordered cocoa or a milkshake. People often ask to make it warm. They prefer latte.
Evening hours
- walking couples. Two coffees to go. Most often a cappuccino or latte;
- couples who decided to sit in a cozy corner. The same two cappuccinos or latte, but a dessert for the girl can be added to them. Guys most often trust the choice of coffee to a girl, but if they figure it out themselves, they order an Americano;
- families with children. Almost always, mother and child find a coffee shop, visit several times during the day, and after taking dad out for an evening walk, they persuade him to come in and have some coffee. The head of the family always pays, and the order always includes desserts for each family member. If the service is good, they leave a tip and come back a month later.
As you can see, each type of audience requires its own approach, and often even separate drinks and desserts. Accordingly, promotions should be separate for each audience.
Determining the target audience will make it possible to competently build marketing policy, which will lead to the prosperity of the institution.
What to choose: LLC or individual entrepreneur?
There are many different articles on this topic. My opinion is this: at the start, if there is only one owner, it is worth becoming an individual entrepreneur, and then, as soon as the business gets on its feet, creating an LLC.
For individual entrepreneurs, the registration procedure is simpler, accounting is simplified, and there are no particular difficulties with reporting. But the individual entrepreneur is also responsible for his actions with all his property.
In the case of an LLC, the opposite is true. It’s a little more difficult to create, manage and report much more difficult than an individual entrepreneur, but responsibility is only within the authorized capital.
A limited liability company is worth choosing if you are more than one business owner. Then this form of organization will make it possible to clearly state the percentages of each participant and not worry about the division of profits.
Small coffee shop tax form
If in your municipality catering establishments are allowed to switch to the Unified Tax on Imputed Income (UTII), then definitely worth choosing this form taxation.
Pros:
- Minimum reporting. One declaration once a quarter.
- Easy to count. You don’t need to calculate revenues and losses, you simply determine the imputed income from the area of the establishment, and the tax percentage from it with all the coefficients.
- There is no need to purchase cash register equipment.
Cons:
- You pay tax regardless of whether you work or not, earn money or are at a loss.
- Often the imputed income turns out to be lower than the real one. On the one hand, this is good, you pay less taxes, on the other hand, it interferes with obtaining a loan from banks.
Whether to choose UTII or not is up to you.
If you think that this form of taxation is not suitable for you, then you can choose the Simplified taxation system, income minus expenses.
In this case, you will need a cash register with an EKLZ (electronic control tape, protected), with which tax inspector will determine your income. In addition, you will need to maintain all accounts and invoices with special care.
The tax office likes to refuse to use some acquisitions to reduce the tax base. In other words, 500 liters of milk purchased per month at the nearest store may not be taken into account by the tax authorities for the reason that there is no agreement between you and the store.
In this case, it is better to include in the expenses a column for the accountant’s salary and delegate all “paper” issues to him.
Selection of premises for a coffee shop
Almost 90% of the success of a coffee shop depends on its location.
It is very important to choose those places where there is the greatest flow of people who belong to your target audience. Business centers, educational institutions, walking areas - each such object attracts a specific target audience, on which your revenue depends.
In addition to passability, the room must comply with the standards of the Sanitary and Epidemiological Station: be equipped with a toilet, exhaust hood, etc. In addition, Fire Supervision makes its own demands. When preparing to open an establishment, don’t be lazy, visit these organizations and check the list of requirements. It is updated frequently.
A seemingly suitable premises must be carefully checked and the theoretical number of sales per day must be calculated. To do this, you need to make several time slices, counting how many people from those who correspond to the target audience pass by future coffee shop. An hour in the morning, at lunch and in the evening. After this, you will have an average number of people who pass near you every hour.
The conversion, derived empirically for different premises and types of coffee shops, varies from 1 to 3 percent. Taking approximately one and a half percent of the number of people passing by, you will get the theoretical number of sales per day.
Coffee shop equipment
To easily start a coffee shop, there is one very interesting tool. Instead of buying a coffee machine and coffee grinder, you can rent it. Coffee supply companies are happy to provide equipment for rent, provided that you purchase coffee only from them. In this case, you save about 250 thousand rubles at the start.
In the future, if the coffee shop’s business goes well, it makes sense to buy its own equipment. In this case, you will immediately reduce the purchase price of coffee and get the opportunity to talk with suppliers about other conditions for purchasing.
All other equipment can cost 150-200 thousand.
- coffee machine - 0 rub.
- coffee grinder - 0 rub.
- mixer for milkshakes - 8,000 rub.
- ice maker - 12,000 rub.
- mini-refrigerators for milk - 24,000 rub.
- refrigerator for consumables - 20,000 rub.
- grill for sandwiches - 12,000 rub.
- display case for desserts - 30,000 rub.
- microwave oven - 5,000 rub.
- oven for desserts - 7,000 rub.
- thermopot - 4,000 rub.
- automation system - 35,000 rub.
Total 157 thousand rubles.
That's all it takes to open small coffee shop. By adding repairs, rent and purchase of consumables to this amount, you will understand how much it costs to open a coffee shop according to your plan. In practice, this is already a business plan for opening a coffee shop. All that remains is to decide on the remaining expense items and start taking action.
Coffee shop furniture
In a coffee shop, you immediately need to decide what kind of furniture will be.
From experience, it is best to use tables for 4-6 people, instead of small tables for two.
We realized too late that the girls, even if they came together, took up four places. It's all about women's handbags, which are given a special place. Therefore, it is better to foresee this in advance and use large tables.
There is a rule: if you want guests to quickly come in, take their order and not stay in the room for long, put chairs.
If you want the guest to sit longer and place an order several times, put sofas. This is also true. Tables with sofas have a higher average check, while tables with chairs accommodate more people.
Furniture should be non-staining so that it can be easily washed from the footprints of children that parents place directly on the sofa, from the traces of ballpoint pens left by students and from coffee stains. There is no way without this.
Coffee shop staff
To operate a small coffee shop you will need two baristas and two waiters. You also need to have at least one barista and waiter as a replacement, so that in the event of illness or unforeseen circumstances in the life of one of the employees, the enterprise continues its work.
Recruitment should begin two to three weeks before the opening of the coffee shop. Baristas can be hired from outside or trained on your own.
It is important to understand that the barista profession is one of the few where the quality of the drink radically depends on a person’s passion for his work.
How to teach?
First of all, theory. Baristas should study the book “The Barista Bible,” which explains in detail what types of coffee there are, where they grow, how they are processed, how they are roasted and prepared. Theory will create the basis for practice.
For the practical part, it is better to invite someone who is already a barista. In theory, you can understand how to make coffee, but in practice it is very difficult to independently implement the acquired knowledge.
A few hours of practice with someone who understands how to properly brew espresso and froth, and your would-be barista can slowly and flawlessly begin making his first test batches of coffee.
If a person does not show interest in his work, does it correctly, but “without a soul,” believe me, he will probably make delicious coffee. But no one will come to him.
For most coffee shop regulars, the barista is a magician who can put together a drink exactly the way the guest wants it. To do this, the barista communicates with guests, gets opinions on drinks and cocktails, makes changes to the menu and invents new drinks.
The situation with waiters is a little simpler. High-quality service is the strict implementation of all instructions and a unique “feeling” of a guest that comes with experience.
The waiter, who has many satisfied guests behind him, always feels what the guest wants to say, order and do.
Therefore, it seems to us that the waiter is guessing thoughts. In fact, he simply knows what we want to order based on our previous orders or passing phrases thrown out while studying the menu.
Make it up for the waiters step by step instructions how you want them to serve guests. How they greet, how they smile, from which side they approach, how the menu is served, and so on.
The more detailed you describe everything, the more accurate the waiters’ actions will be, the better the service in the establishment will be.
How to motivate?
Salary motivates only up to a certain threshold. Above the individual level, a person ceases to perceive a bonus as gratitude for outstanding achievements in work and takes it for granted.
Set a small salary, add a bonus, organize competitions between baristas and waiters. Clearly state what you reward financially and what you deprive of money for.
Once clear rules of the game are established, the system will stabilize. But all this is just monetary motivation. It is effective, but in the short term.
Open up new horizons
Help employees grow and develop. This is one of the most powerful incentives for young people. The feeling that you are not just working as a barista in a coffee shop in a town of 700 thousand people, but that you are constantly developing as a professional in your field, it spurs you on and forces you to be better every day. And this is what binds the employee to the company.
Form an effective team
There is nothing worse than going to work where you are satisfied with everything except the team. In this case, professionals are the first to lose motivation. It is important for them that the team supports each other, achieving new results together.
Sometimes you have to fire high-level professionals because they couldn’t find a common language with the team, sometimes you have to call every rebel “on the carpet”, trying to understand the reasons for this behavior.
If the leader has enough strength and patience to gather different people into one effective effective mechanism, then this team will be able to work practically without the participation of the leader. It is very important to be able to remove yourself from business processes. We will return to this later.
Coffee shop suppliers
In any business, suppliers play a big role. In our case, they supply equipment free of charge and supply the coffee shop with everything necessary for work. For them, coffee to go is a business where they earn money through your efforts.
- equipment;
- raw materials (coffee, milk, water);
- consumables (cups, stirrers, bags, chemicals);
- desserts.
It is better to search for equipment suppliers on the Internet, and then look at the results contextual advertising. If the supplier company can afford to spend a budget on advertising on the Internet, it means it understands modern trends and will be on the same wavelength with you.
Coffee for the machine is selected either based on the equipment supplier, or thanks to useful contacts at various events dedicated to the hospitality industry. Exhibitions of this kind often feature well-established suppliers.
The supply of milk and water should be adjusted based on the territorial proximity of the companies supplying this type of raw material.
You need a lot of different consumables. The key parameter here is the price-quality ratio.
Desserts are a separate issue. On the one hand, local confectionery shops are good because they can deliver everything fresh and on time. On the other hand, the same desserts can be bought much cheaper in any store in your city.
Not every confectionery shop will make certain quantities to order just for you. We have to look for other options. Companies involved in supplying food to various restaurants perform well in this case. They have a wide variety of high quality desserts that you can't buy in a store.
Desserts are usually delivered extremely frozen at a temperature of minus 18 degrees. In the morning, the shift moves cheesecakes, Viennese waffles and other desserts from the freezer to the refrigerator. Within three to four hours, desserts undergo a defrosting process, after which they are ready to serve. Fresh, beautiful and unique.
How to ask for a discount or deferment
Never hesitate to ask what discounts and promotions the supplier currently has and what kind of discount he can provide. Managers often have a special threshold discount system for each type of client.
Perhaps you could get the same desserts a little cheaper than you do now. Even ten rubles a day turns into almost four thousand over the course of a year. And this is very good.
In the same way, find out about deferred payments. A kind of commodity loan, in which you take goods for sale, and after some time you pay for it. During the period of establishment of a coffee shop, deferred payment can be very useful.
Calculations
In order to competently create a menu, you need to know the cost of each drink and the minimum price at which it can be sold at your potential level of attendance.
Each cup includes rent, salary, taxes and other expenses, so it makes sense that the more cups sold per day, the lower the percentage of additional expenses in each of them.
The cost of a cup of coffee based on raw materials is determined based on the cost of the main components.
Let’s say you buy a kilogram of coffee for 1,600 rubles. Per serving of espresso there are from 7 to 9 grams. During operation, the grind may change slightly due to changes in room humidity. Therefore, for convenience, we will consider the rounded version - 10 grams.
Therefore, to prepare one serving of espresso, grains worth 16 rubles were spent.
If we want a cappuccino, we will add 200 ml of frothed milk to the espresso shot, which, at a price of 65 rubles per liter, will cost us 13 rubles.
The total cost of raw materials for making cappuccino is 29 rubles.
Now this cost must include rent, salaries and other expenses. This is determined by summing up all additional expenses for the month and dividing by the number of receipts per month. By selling below this value, you are operating at a loss.
We need to strive to either increase the number of receipts or reduce expenses.
Interaction with regulatory authorities
As long as your business is small and you don’t break any laws, you don’t have to worry about someone coming to you with a surprise inspection. The tax authorities are interested in large objects with million-dollar turnover. But in order to sleep peacefully, you need to fulfill a number of conditions.
Tax
- register as a UTII payer in a timely manner;
- file returns and pay taxes on time;
- enter into agreements with your employees.
Rospotrebnadzor
- notify through the State Services website that you have begun your work in a catering facility at your address.
Center for Hygiene and Epidemiology
- conclude an agreement to conduct inspections;
- pay for inspections and eliminate discrepancies;
- conclude an agreement for the removal and disposal of waste.
Three years of verification will not bother you, only unless someone files a complaint against you. In this case, employees of any department are obliged to react and conduct an unscheduled inspection.
You must be present at it, and there must be attesting witnesses with you. Please read the inspection protocol carefully and make comments and additions if necessary. Get a copy of the protocol in your hands.
A law recently came into force according to which entrepreneurs will not be fined for the first violation, but will be given an order to eliminate the violations. This measure should have a beneficial effect on the economic climate as a whole.
Advertising
Monthly from the coffee shop budget you need to allocate at least 10% to advertising.
From experience, even if there is a great product, but there is no advertising, there will be no sales.
A little earlier we talked about the fact that a suitable offer is very important for each target audience. Then the response to the advertising campaign will be maximum.
When choosing a promoter, be sure to tell him who the target audience is, so that leaflets are distributed not to everyone, but to those who fit the template. As a result, conversion from leaflets can reach 3-6%.
Many people pass by your coffee shop every day, but do not pay attention to it. We all walk in our own thoughts, from which something interesting, bright, unusual can pull us out. This is what yours should be billboard or a pillar located near a coffee shop.
Groups and accounts on social networks allow your potential audience to see your premises, assortment, and get acquainted with prices and reviews in a comfortable environment. From experience, more than 30% of the audience learned about our coffee shop thanks to social networks. The leader here turned out to be Instagram, from which five to ten people came every day.
Guests
Each guest needs a different approach. Some people prefer not to be asked any unnecessary questions and to quickly make their favorite drink. Others constantly doubt and ask the barista to come up with something just for them.
Attention to every desire allows us to create a high-quality service.
Here are some rules for excellent service.
- Don't try to make money off a guest.
It sounds strange, especially considering that the essence of business is to make money. But there's one here important point. You can receive a large sum from a guest one time and never see him again. And you can build long-term relationships. Just count who brings more money to the establishment: a guest who drinks one espresso for 90 rubles every morning five days a week or a guest who comes once a month and orders for a thousand rubles? The first guest brings in almost twice as much revenue. And the second one may not come again. - Ask the guest .
It is very unpleasant when the waiter begins to force his choice on the guest. It's off-putting. Find out what the guest’s tastes are, what he prefers and what he doesn’t like. Based on his answers, you can easily select the appropriate drink and dessert that will satisfy the guest. - Remember the guests' choice .
There is nothing more ideal in the work of an establishment: when a guest arrives, the barista asks: “ As always?", and the guest nods with a smile. The guest feels at home here. And no matter what the coffee shop located next door offers him, he will remain faithful to his beloved, because here they know what needs to be done after the phrase: “ As usual for me».
On the one hand, everything looks very simple. But in reality, it is possible to introduce high-quality service only with competent work with waiters and baristas.
If the team has created a comfortable atmosphere for work, the employees themselves will make every effort to make the guest as comfortable as they are.
Loyalty system
In order for a guest to become a regular, he needs to be interested in something.
Don't waste money on bonus cards. The easiest way is to provide a 10% discount for bonus card holders. But the accumulative point system is much more effective when a guest buys some drinks, collects points, increases his rating, and exchanges points for prizes and gifts.
Game elements always work very well in a guest service business.
How to deal with negative reviews?
As correct as possible.
Remember the rule: one satisfied customer will bring a friend with him. And one dissatisfied person will turn several dozen people away from you.
In our practice, there were also negative reviews. It is not enough to remove the objection; the person will still remain dissatisfied. We need to transform negative into positive.
For example.
Anna: " Yesterday I was in a coffee shop, I didn’t like that the cappuccino they brought was warm and not hot. »
In this situation, the guest is wrong. Hot cappuccino is served by non-professionals who “burn” the milk. The guest is accustomed to this terrible drink and believes that this is correct, because large, reputable restaurants cook this way. What should you say in this situation?
Administration: " Anna, hello. Unfortunately, we have not yet been able to change the stereotype that a proper cappuccino must be very hot. Believe me, we prepare coffee according to all world rules, attracting winners of all-Russian coffee-making championships to train baristas. To convince you of this, we invite you to a free tasting. We will prepare coffee in two ways: the way professional baristas prepare it and the way they are used to serving it in many establishments in our city. By comparing two drinks, you can draw objective conclusions, and then tell about it with another review. We are sure that you will choose more delicious coffee)) »
Don't blame your guest for not knowing what proper coffee is. It's not his fault. Better yet, help him taste some truly delicious coffee, and this guest will become your biggest fan, convincing everyone that you make truly high-quality coffee.
Budget
Coffee shop expenses consist of several categories: raw materials, rent, salaries, taxes, advertising, etc.
It’s worth creating a budget right away, from the first day the coffee shop opens. You will be able to immediately track your revenue, average bill, potential profit, and then distribute funds among budget items.
You need to put aside for rent immediately, in equal shares, making this amount inviolable.
Otherwise, you may end up in a situation that we often found ourselves in in our project. There is money, but everything is invested in goods. There are enough supplies, but not enough for rent. To prevent this from happening, keep records and make purchases not from the funds that you have on hand, but from the amount of available funds minus rent, payroll, and other things.
There is no need to look for a specialized program for creating a budget for a small coffee shop. Excel is yours best friend. Especially if you understand its basic formulas like SUM, AVERAGE, IF, etc. Spending one day creating a powerful budgeting program in Excel will give you a much deeper understanding of all the processes that take place in your coffee shop.
Business processes
Every business has a certain procedure for dealing with each situation. In most cases, these principles are conveyed verbally. It usually looks like this:
“When a guest comes in, come up and ask if he wants to order something right away or later.”
A company that is aimed at growth and development prescribes all processes for each situation. The employee must clearly know what he needs to do if the guest wants to pay with a card for different bills and what to answer the question: “Why don’t you have alcohol.” All these situations are formed into a special set of rules.
In addition, it is important to write down instructions for employees on opening and closing shifts. Each step should be described in detail so that even a novice working in a coffee shop for the first time can figure out how to close a shift and hand it over to those who will work the next day.
If you understand that you can trust your team, then there is a second way to describe business processes.
You can write down basic instructions on what needs to be done in the morning, how to order a delivery or process a return. And then you need to start forming the general attitude of the company.
What will you do if you accidentally spill your coffee on a guest? Surely, apologize, find a way to replace his shirt and offer coffee at the establishment’s expense.
Will your waiter be able to do the same if he makes such a mistake?
Give your employees a certain freedom of action and then job descriptions that describe literally every step will simply not be required. Employees will think about what you would do in such a situation and do the same.
As a result, you will be happy with how efficiently your team is performing.
Removing the owner from the processes
One of the most important stages in the life of any business is getting the owner out of routine and routine.
If without your attention the enterprise does not work, all processes stop and revenue falls, then this is the wrong business.
The manager’s task is to be above all processes in order to understand where is he going company.
To do this, you need several important components:
- a team that has the authority to carry out current activities (list of suppliers, access to certain financial resources, proven scheme for working with guests);
- clearly defined regulations for employee activities.
If these two points are met in your business, then you will be able to start the machine so that it continues to feed itself, forcing it to rotate again and again.
After this, the owner will have the opportunity to solve global issues of development of the establishment. He will no longer be immersed in routine, the business will cope on its own.
Unfortunately, in Russia, business owners have very little trust in their subordinates, seeing everyone as lazy and a potential thief.
As a result, the employee understands what is expected of him and begins to meet expectations. And the manager then declares: “I told you, they are all stupid lazy people who cannot be relied on.”
Most people like to be trusted new level responsibility. This gives a feeling of importance to the company, helps it grow and develop. The output from the employee increases significantly. But not all business owners understand this, so the situation is changing very slowly.
Franchise formation
Any business has four development options.
- Make a stable profit and feed the owner for several years. Then lose part of your monthly revenue and be either closed or sold to other hands.
- To achieve payback and be sold into other hands, immediately bringing the original owner a decent amount, which he invests at his own discretion.
- Come to expansion using your own resources or by selling a franchise
- Go bankrupt and close down.
We will consider the third option.
It's important to understand a few things. Franchising is a logical stage in business development, but at the same time, franchising is separate direction business, completely independent from the main establishment.
In other words, it won’t be possible to have one of your employees make phone calls and offer everyone a franchise. This is a separate area that requires serious costs at the stage of “packaging” the business, its promotion, sale of the franchise package, and support of franchisees.
Stages of franchise formation
- Preparing your business for packaging.
1. Prescription of all business processes and regulations.
1.2. Preparing everyone technological maps and instructions.
1.3. Registration of all marketing campaigns.
1.4. Complete revision of the corporate identity.
1.5. Registration trademark. - “Packaging” a business into a franchise.
1. Obtaining rights to a trademark.
2.2. Formation of a book by operational management business.
2.3. Creation of a commercial proposal.
2.4. Creation of a management company. - Franchise promotion.
1. Creation of a website or section on the website dedicated to the franchise.
3.2. Website promotion using contextual advertising, thematic blogs and forums. - Selling a franchise.
1. Processing applications using a call center.
4.2. Conclusion of a commercial concession agreement.
4.3. Training future franchisees in the basics of running your business.
4.4. Assistance in opening a facility under your brand. - Franchisee support.
1. Supply of equipment and consumables through the management company.
5.2. Assistance in organizing marketing events.
5.3. Revenue control and analysis, achieving payback.
5.5. Promotion of the brand in general.
As you can see, the formation and sale of a franchise is a separate area that requires time, effort and money.
There are a lot of low-quality franchise offers on the market, in which more than half of the required stages are missed.
As a result, it often happens that a person pays money for a franchise package, but simply receives the right to use the name and several templates to create his own advertisements. This is the wrong approach and everyone suffers. The owner of the trademark suffers image losses, and the entrepreneur who decides to open under this brand loses effort, time and money.
In conclusion
Opening a coffee shop from scratch, forming a loyal audience, setting up all processes and putting the owner out of business is not easy.
It will take a lot of effort to launch even such a small business as a small coffee shop. But it's worth it.
Starting with small investment, an entrepreneur can gain invaluable experience in running a business and then scale it up to a larger project.
Try it and everything will work out!
Coffee is a popular drink among large quantity people, and the ranks of his admirers are only growing larger every year. Therefore, “coffee to go” as a business is considered quite interesting and can be an excellent choice for a budding entrepreneur. Many lovers of the aromatic drink do not have the opportunity to spend time in a coffee shop and prefer to take coffee with them, so there will always be customers at the coffee outlet.
Advantages and disadvantages of work
But you need to remember that this business has both positive and negative aspects. Therefore, before opening a “coffee to go” point, you need to carefully study all the characteristics of the future business.
Advantages of the activity
TO positive aspects“coffee” business should include:
- Mobility of activity , since most often these services are provided not in stationary and large coffee shops, but in small stalls or pavilions (there is no strict attachment to a specific location and, if necessary, you can quickly move).
- Good demand for “coffee to go” provides quick payback investments, since the drink is of interest to young people, teenagers, adults and even senior citizens.
- You can open a business with a small initial capital , since there is no need to purchase high-cost equipment or complex elements. This is why business is suitable for any entrepreneur.
Cons of the case
Before you open a coffee to go, it is important to study some of the negative aspects of such work. These include:
- enough high competition in this field of activity;
- a coffee-to-go business will be profitable if the entrepreneur himself has certain skills and knowledge in the field of creating a high-quality and tasty drink;
- It is important to pay a lot of attention to finding the right and suitable location for the point (the profitability of the business depends on this).
Choosing a place for a point
You need to decide on the location of the coffee outlet. The profit and popularity of the business depends on this. You can choose the following options:
- You can open takeaway coffee inside the building . These could be large shopping centers, a station building, sports complexes etc.
- The case can be organized on the street. The pavilion can be installed in a market or other place characterized by high foot traffic.
Documents for starting a business
Coffee to go is profitable business, however, for its trouble-free operation it is important to have all necessary documentation. This includes:
- documents that an entrepreneur receives upon registration - registration certificate, TIN, extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
- documents confirming either the purchase of a trade pavilion or the lease of a suitable building;
- all coffee shop employees must have health certificates;
- All products must have hygienic certificates and quality certificates (provided by product suppliers).
Purchasing equipment for work
Opening a street or mini coffee shop involves purchasing the equipment necessary for full operation. You will need to purchase:
- Coffee machine . It should be a high-quality device (do not opt for cheap models) that has many built-in functions. Don't forget that mobile coffee shop should offer a varied range of drinks.
- Coffee grinder .
- Small refrigerator .
Consumables (raw materials)
Coffee to go is a promising business, but only if the outlet offers a high-quality and truly tasty drink. This is only possible when purchasing coffee beans and related products. Suppliers must have a good reputation.
For full operation, you will need to purchase the following components:
- quality drinking water;
- milk of suitable fat content;
- glasses of different sizes with lids;
- napkins.
Pay attention! Purchasing quality raw materials is a monthly expense.
Coffee shop staff
As a rule, this type business involves carrying out activities in a small pavilion or kiosk. Therefore, it is enough to hire two baristas who will work in shifts.
The following requirements are imposed on employees:
- availability vocational education or good experience work;
- appearance conducive to communication;
- availability of a health certificate;
- specific knowledge (in particular, to distinguish between types of coffee, etc.).
An entrepreneur can do his own accounting and prepare reports for the tax authorities in the first months of work. Later, after the business has matured, it will be possible to involve a professional.
How to attract clients?
It is important to know not only how to open a coffee shop, but also how to make the business popular. What can you use to attract clients? First of all, a bright sign and competent external design of the pavilion. Word of mouth also plays an important role.
Financial calculations
Step-by-step instructions that determine how to open a coffee shop should contain calculations of the costs directly for opening a point and the monthly expenses that arise in the process of doing business.
Table. Opening costs (average)
Table. Monthly costs (average)
The average monthly income is approximately 220 thousand rubles, so the business pays off in about six months. In the future, the “net” profit from the activity is approximately 70 thousand rubles.
Resume
A business based on the sale of “coffee to go” can become profitable and promising, provided that there is a competent approach to its organization and business management in general.
Currently, coffee shops are in great demand, even despite the economic crisis. Not everyone can afford a full lunch in a cafe or restaurant, but every second person is ready to treat themselves to a piece of cake.
Despite the abundance of mobile coffee shops, where coffee costs 2-3 times cheaper, people prefer to sit for 15-20 minutes in a cozy, quiet place and enjoy their vacation. Therefore, small coffee shops are and will be in great demand.
So, you decided to open a mini-cafe from scratch and don’t know where to start. To do this, we have prepared step-by-step instructions for you, which will certainly help with launching a coffee business.
1. Determine the right location and rent the premises
First, you need to decide on a location, you don’t need to choose the city center because of a lot of competition, we’re sure there are already several cafes of this type there. Better analyze the places where universities, schools and business centers are located. That is, where there are always large crowds of people.
Also, in such areas the price of renting premises is significantly lower than in the very center of the city. Therefore, the key to success mainly lies in the careful selection and final selection of the location that will provide maximum returns.
2. Select furniture and equipment in a certain style
After we have found the room, we need to decide on the interior design. From experience, I can recommend a minimalist style in muted colors. So that visitors can relax and not be distracted.
Furniture required: a bar counter, tables, chairs and several shelves on which you can place decorative elements.
Among other things, allocate space for the bathroom, kitchen and work area. Since a coffee shop is not only a hall with tables and a bar counter. Create the most comfortable conditions for both clients and staff.
3. We buy quality coffee machines
A coffee shop cannot exist without a coffee machine, and one will clearly not be enough. Study the market and choose reliable manufacturers who supply quality machines with warranty service in the future.
There are three types of such equipment: professional, household and something in between. We immediately discard the household ones, since such a coffee machine will work for a maximum of a week, and then it will break down from the load. The best option There will be professional equipment that will pay for itself over time. But it will last much longer.
4. We draw up a menu and negotiate with bakeries
An important step is to resolve the issue with the menu and price list. To do this, conduct a social survey about what your target audience prefers to a cup of coffee. For example, if the coffee shop is located near a university, survey 100-200 students and make sketches for yourself.
Then agree with the bakeries that they will supply you N-number of cakes or pies every day. Buying desserts is much more profitable than running your own kitchen - you will need fewer documents, and costs are reduced significantly.
Make a price list taking into account all costs: purchase of raw materials, rental of premises, wages employees and more. But prices should be competitive, so there is no need to overestimate or underestimate them. Choose average market prices, but arrange discounts and promotions to attract customers.
5. We hire workers and open a coffee shop
Now all that remains is to find people who will work for you. Namely: a bartender, several waiters and a cleaning lady. Agree with them in advance, test their work before opening and always have several other contacts in reserve to ensure that someone does not show up for work.
Working with people is the most difficult stage in any business. Therefore, get ready for the fact that new people will always be accepted and trained. It is very rare for a team in such an area to remain constant for many years.
6. We are engaged in promotion and attraction of visitors
You can also print out flyers with the opening date and promise a discount to those who come and bring a friend. Hire someone to hand them out and advertise the new location. Believe me, it’s better to start promoting at least a couple of weeks in advance so as not to make a mistake on opening day.
As you can see, nothing complicated - follow our recommendations and you will succeed. The main thing is to put a piece of your soul into it and pay attention to all the little things, as details are important for the reputation of the establishment.
To summarize, we can say that choosing the right place and audience, creating comfortable conditions and advantageous offers, as well as active advertising – already 80% of success. And the rest will depend on you and the hired staff.
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