Open a gym with minimal investment. Ready-made business plan for a fitness club with calculations: how much does it cost to open in a small town

1 How to open a gym from scratch
3 Gym: business plan
4 What you need to open a gym
5 Business registration
6 How and how much you can earn at the gym
7 Taxation
8 Business Features

Open your own gym - great idea. Firstly, it is useful for all participants. Secondly, popular is everything more people want to be slim and healthy. And thirdly, it’s profitable. Despite the fact that this business requires an initial investment, it quickly pays off and begins to generate good income.

So let's take a closer look at the idea.

How to open a gym from scratch

The main advantages of the planned enterprise:

Investments in a gym are not as large as in other businesses - to start with, you can get by with a very reasonable amount.
The main investment is the initial one; further work costs are small.
With a competent approach, high profits are guaranteed.
Short payback period
The “trainer” has almost no seasonality.
A special segment of clients with whom it is pleasant to deal are people with a certain level prosperity and a responsible attitude to life.
The opportunity to expand the business - both literally (add space, increase the capacity of the hall) and figuratively - for example, selling sports nutrition and equipment.
Independence from the economic situation - health enthusiasts will refuse a subscription only when there is nothing to eat.
Simplicity in organizing work and maintaining premises.
Wide scope for creativity. You can come up with a lot! New programs, competitions, promotions, holidays, competitions

And finally, your personal “bonuses”.

Firstly, you raise your personal status. Director gym(and in the future, perhaps a fitness center) is not the same as the owner of a beer cellar.

Secondly, with the help of discounted and invitational passes you can establish the necessary business contacts (yes, everyone loves freebies, and it’s stupid not to take this into account). In addition, you will never again worry about what to give to friends, family and partners - think over several options for gifts from the gym, print “tickets” - and at the right time all you have to do is sign!

And thirdly, you can always exercise on the exercise machines yourself. Accordingly, you will become healthier and more attractive. Otherwise, why go into this business?

We found few cons.

The first is the need for startup costs. Don't worry about investing entirely.
Second - high competition. To sustain it, you will have to engage in marketing and come up with ways that will attract customers to you.

If you are inspired by the pros and not scared by the cons, then go ahead.

First, write down the concept of your gym and draw up a business plan.
It is important to immediately decide on the level of clientele you want to target - VIP, medium, budget.
Calculate the amount and find sources of financing.
Find a suitable premises, negotiate with the landlord. Decide on repairs.
Find gym equipment suppliers and trainers.
After that, you can start marketing. Don't put off advertising until the last day. Drawing attention to your store and finding your first clients is not a one-day task.

One of the most current issues The beginning of the journey is, of course, financial. And it depends entirely on the level of clientele you have chosen. If your decision is a budget option, then the costs will be “budgetary”. You can find a simpler room (and therefore cheaper), you don’t have to bother with a variety of exercise equipment, and you don’t have to worry about parking.

If your decision is VIP, then the costs will be significantly higher. The location of the hall, convenient access and parking (preferably free for clients), beautiful decoration of the premises - from halls to toilets, novelty and variety of exercise equipment, well-trained staff (from an attentive manager to an efficient cleaning lady), impeccable water supply. A sauna or even a swimming pool is desirable.

For the middle option, you can “set” the level in accordance with your ideas about clients and your financial capabilities.

Of course, increased costs will bring increased profits. There can be many solutions. The choice is yours.

It is worth considering that in different cities, as well as in different districts of the same city, the cost of opening a gym can vary greatly. In the average option, you can focus on an amount from 500 thousand to 1 million rubles. Let's look at this using the example of a business plan for a minimum area "gym" - 100 sq. m.

Gym: business plan

First you need to write a project description, fulfilling all the legal requirements. The name of your company, its organizational and legal form. Who are the founders, what is the capital?

The most important part of a business plan is its financial part. You need to decide exactly what funds you are counting on - your own or borrowed, and if borrowed, then which ones (a loan can be obtained not only from a bank), when the money starts flowing.

Let's calculate the “minimum” financial plan for a small gym.

Rent of premises will cost on average 40,000 rubles (month). It is wise to have a reserve to pay rent for 2-3 months in advance - after all, a crowd of clients will not come to you on the very first day. Total 80-120 thousand.

Repairs and communications will cost at least 200 thousand rubles.

Equipment - if you save money, you can spend 300 thousand rubles.

Registering a business will require approximately 10 thousand rubles.

Salary fund (for 1 month) 20-50 thousand rubles. It is better to have a reserve for the first couple of months at once.

Advertising is a mandatory item in a business plan. You shouldn’t save much on it, especially at the beginning. Yes, it would be wise to take advantage of all the free PR opportunities available, but you won’t get far with them alone. Billboards, media advertising, online promotion - all this costs money. It is also advisable to create a website. The site should be made (and maintained) by a professional, so focus on the amount of 10,000 - 50,000 rubles for creating the resource and from 10,000 rubles per month for its maintenance. For now, we’ll put 50,000 rubles here.

Total: approximately 700,000 rubles.

This is the start. Then you will need constant payments - the same rent, salary, utilities. Price utilities You can immediately check with their suppliers. Determine the salary fund based on the personnel you are going to hire. Perhaps in our average case it will be 100,000 rubles.

Now you can calculate the payback of the hall. Let's take the average cost of visiting a gym for a month - 2,000 rubles. If you recruit 100 clients, then your monthly profit will be 200,000 rubles. Minus monthly expenses, the gym will pay for itself in about six months. But this is a very rough calculation.

What does it take to open a gym?

First of all, you need to register your business. This can be done in two versions - individual entrepreneur and LLC. Each has its pros and cons, but LLCs are usually chosen by entrepreneurs who plan to expand their services.

For example, you want to “add” a sale to your hall sports nutrition, sports accessories, massage services. In this case, each type of activity must be registered separately.

Important! No license is required to open a gym.

But you will need to draw up several contracts and permits. The most important:

certificate from Rospotrebnadzor,
permission from Rospozharnadzor (fire protection equipment is mandatory, after the tragedy in “Winter Cherry” everyone pays increased attention to this point),
permission from the SES and the territorial property management service,
housing office service agreement,
passport of a sports institution,
medical books for employees, production control procedures,
agreements with companies for the maintenance of air conditioners, waste disposal and other areas of the full functioning of the hall.

Business registration

When registering a gym, you must indicate the OKVED code(s). Choose what suits your business, for example:

“Physical education and recreational activities” - 93.04;

“Sports facilities” - 93.11.10;

"Services entrepreneurial activity sports direction" - 12/93/10;

“Fitness center” - 93.13.10;

“Services for athletes and athletic training” - 93.19.12.

You will find how to properly equip a gym in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

How and how much you can earn at the gym

The main source of income for a gym is clients, and it is logical that the question of income directly depends on their number. Therefore, it is necessary to pay priority attention to what attracts customers to your hall. This is a convenient location (nowadays no one wants to spend a lot of time on the road), high-quality exercise equipment, an attractive interior, good trainers, and friendly staff. As a business owner, you can come up with many ideas to attract and retain customers - bonuses and promotions, benefits from partners, holiday events and competitions.

Typically, gym owners sell annual or monthly memberships. Be sure to study your competitors: your offer must be better. To attract clients, you can make the first visit free.

If we talk about profit, it can vary greatly between different halls. But on average, a business pays for itself in six months to a year, and achieving an annual income of a million rubles is quite possible.

Taxation

If you decide to register as an individual entrepreneur, then the best taxation option is “simplified taxation” (USN). It will allow you to minimize taxes if the attendance at your hall is low for some reason. An application for choosing a simplified tax system should be submitted along with registration documents.

* The calculations use average data for Russia

450,000 ₽

Minimum starting capital

10-15 %

Profitability

9-12 months

Payback

250 00 RUR

Inventory costs

In this article we will look at all the nuances of organizing and maintaining such profitable business like your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers and instructors.

Although this business idea is not new at all, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is increasing every year. A beautiful body and keeping oneself in good shape has been important for people at all times. But the modern lifestyle, which involves a largely sedentary lifestyle and unhealthy eating with snacks on the go, is clearly not conducive to achieving the cherished goal of most men and women.

Professional kit for creating business ideas

How to choose a room for a gym

The right location for a gym is half of your future success. Even the largest and most comfortable sports center with famous coaches and a large number various services, including animators who will entertain children while their parents get in shape, will only be able to cover nearby areas (usually within walking distance). It is unlikely that there will be many who want to regularly travel there from the other end of the city. At the same time, a small gym in a large residential area, open from early morning until late evening, will not lack clients. When choosing a room for a hall, try to put yourself in the shoes of your potential client. Will it be convenient for him to get to you? Is there a stop nearby public transport, place to park a car? Is it possible to easily find you at your address? Perhaps, in addition to the sign on the facade, it is worth hanging additional signs or a billboard with the contact information of your establishment.

The minimum area is 100-150 sq. meters. Exercise machines and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Don't forget to leave some free space for strength training with barbells. Another 25-30 sq. meters will be used for showers and changing rooms.

Be sure to pay attention to the presence of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so when choosing equipment it is best to consult with specialists. Note that in residential regions they often turn off hot water several times a year for one or two weeks. And you can be sure that the inability to shower after training will deprive you of a lot of clients. So you can’t do without additional equipment for heating water in case of an emergency. And this comes with high costs: plus an additional 10 sq. meters for the boiler room and the boiler itself is at least 180 liters, reinforced electrical wiring for its power supply.

Often, gyms are located in semi-basements and basements. Maintain the required humidity and temperature regime in this case, oddly enough, it will be easier. The ceiling height in the gym on the ground floor and above should be from 3.5 meters, otherwise it will be difficult to ensure good air purification. But you cannot ventilate the room naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, normal power ventilation will be sufficient. However, this advantage may be offset by the costs of repairs and good lighting.

Ready ideas for your business

Ideally, of course, it is best to build a room for a hall yourself, having thought in advance about the most convenient option for its layout and the location of all communications. But in this case, the whole point comes down to the funds you have and the availability of sufficient land for construction in a promising residential area. In the best case scenario, this is an area of new buildings that will be populated over the next few years. Although the construction and finishing itself will also take a lot of time.

Without minimal repairs, most likely, you won't be able to do it, no matter which option you choose. The floor of the room should not be slippery to eliminate the risk of injury, and at the same time it should be easy to clean and not afraid of moisture. The best option both in price and in properties - floor PVC coverings. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the flooring. For the first time, this option will do. It is better to choose a calm and neutral color scheme; give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are standardized. It is advisable to provide for the possibility of musical accompaniment of training and to purchase additional “non-gym” equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also provide a water cooler (the cost of water and disposable cups can be included in the price of the subscription).

Ready ideas for your business

The option of locating a gym on the territory of a shopping center deserves special attention. There are pros and cons here. On the one side, shopping mall– an ideal place in terms of cross-country ability. A huge flow of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers, where you can keep your child occupied while one of the parents spends time in the gym. By opening a gym in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of them is the high cost of rent. You need a lot of space to place exercise equipment, and the cost of renting a square meter in a shopping center is significantly higher than the cost of renting premises of the same area in the same area and even, possibly, on the same street. In addition, it is quite difficult to provide necessary conditions for clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of a shopping center, in order to save space, exercise machines are placed directly on the platform on the top floor, enclosing it with a transparent wall. Although the traffic here is significantly less compared to the lower floors, not all people feel comfortable playing sports almost in full view of random passers-by.

Required permits to open a gym

Find out what documents are required to open a gym in your city. It is better to choose an individual entrepreneur as an organizational and legal form for the first time of work, which will allow you to use a simplified taxation system. Most suitable OKVED codes for this type of activity:

96.04 Services in the field of physical culture and recreational activities

93.11.10 Sports facilities services

93.12.10 Services provided by sports clubs

93.13.10 Fitness center services

93.19.12 Services for athletes and athletes.

Think in advance about how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must indicate the necessary codes for possible related services in advance, even when registering as individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of housing and communal services, an agreement for the disposal of lamps, a PPK and a passport for a sports institution. Don't forget that all your employees must also have medical records. To implement the gym project, it is necessary to obtain permits from the fire, sanitary and epidemiological services, as well as territorial property management.

Choosing equipment for the gym

Rent and renovation of premises are significant expense items. But the next most expensive item is purchasing necessary equipment for the gym - actual exercise equipment for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, weights, treadmills, turnstile. Some equipment can be purchased used. In particular, this will help you save on the most expensive exercise equipment. When purchasing, pay attention to the model and equipment of the simulator. It should be made of high-quality material and have little wear.

Don't forget about the means personal protection– belts, gloves, wristbands, knee pads, etc. They must be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be done without designer extravagances.

Ready ideas for your business

The main thing is impeccable cleanliness and order. In some gyms, if space allows, they also organize additional sports grounds and halls, for example, for sports games, dance classes, yoga, etc. In this case, the gym gradually turns into a real sports center. If you choose this development path for yourself, think about whether you have the opportunity to expand the area or whether after some time (for example, one or two years) you will have to change your location. Another important nuance, which many people forget about when planning expenses, is the arrangement of the hall (reception area). Be sure to provide comfortable places to wait for customers who arrived ahead of their time.

We are recruiting trainers for the gym

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is just one of the conditions for the prosperity of your business. Secondly, qualified personnel who will work for you. In fact, the situation with gym instructors is not so clear-cut. Experienced athletes do not need the help of a coach. They are well versed in the topic, know what exercises and how much they need, and know how to use all the equipment.

Beginners need instructors, but their services are paid extra, and not all of your visitors will be ready for additional expenses. For beginners, it seems that there is nothing complicated about exercising on exercise machines: if you want to strengthen your abdominal muscles, you need a bench for your abs; if you want to pump up your biceps, look for exercise machines for your arm muscles. At the same time, they have a very vague understanding of the technique of working on simulators, the load they need, proper nutrition and other details, ignorance of which can not only reduce all efforts to a minimum, but even give a result that is exactly the opposite of what was expected. Gradually, more and more people who are seriously thinking about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.

Still, hiring several trainers at once at the very beginning of your work may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, you will have to look for good trainers and instructors. Pay attention to their physical form and reputation. Often people leave the gym with good coach. They are even ready to travel to the other end of the city, just not to lose the instructor.

New trend - online trainers

IN lately So-called online trainers also appeared. This is a relatively new trend that is gaining popularity and should not be ignored. What do online trainers do? The same as regular instructors. They make up detailed plan individual training and nutrition program taking into account the client’s “initial data”, monitor the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, within a reasonable time and without harm to health.

The only condition is that the client must strictly follow all the mentor’s recommendations. The only difference between a regular and an online trainer is that the latter... does not see his clients live before training and, perhaps, will never see them. They may live in different cities and even countries, but the almighty Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a “live” instructor, since the latter sees his client directly in the process of working on the simulators and can correct his mistakes.

However, a remote instructor is a suitable option for people who are shy or unable to hire a specialist in the gym. The problem is that online trainers often call themselves not only experienced and qualified instructors who have undergone special training and have worked or are working with a large number of people in gyms, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose a lot of weight and get in shape by training at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual person, his possible health problems and other important factors. They willingly share their experience with others, write books and articles, write blogs and conduct “weight loss marathons” on various websites. But, of course, they are not real instructors and cannot guarantee a decent result of their work.

Thus, a good online trainer who lives in your city and has the opportunity to travel to you for several hours a week can attract new clients to your gym. Essentially, this is a combined format of regular and remote instruction. The main thing is that you are confident in this specialist, his qualifications and competence.

In addition to trainers and a manager, administrators (two working in shifts) and a cleaning lady who will come 1-2 times a day will be required.

Plan your training room's operating hours in advance. It is advisable that its doors be open seven days a week from early morning until late evening. Some people go to the gym before or after work, some on weekends, and non-working people (mostly young mothers on maternity leave) on weekdays during the day. By varying your schedule, you can significantly increase traffic to your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends, with breaks for holidays and sanitary days (the latter are held every three months).

A business plan is being developed to write a clear summary for a future commercial project. A legally competent prescribed plan reveals and allows you to calculate in the future every main aspect of the activity, as well as possible inaccuracies and methods for eliminating them. After reading the project summary, specialists can calculate how profitable the future investment project will be, how quickly the money invested will pay off, and whether it will pay off at all.

Ready business-the gym plan should open such questions:

information about the areas of your business;
assessment of the market the company plans to enter and the position you plan to occupy in it;
the planned number of visitors, and how quickly you can achieve these indicators;
plan for purchasing the necessary equipment;
calculations for labor resources;
a financial strategy that summarizes all points in material terms.

What you need to open a gym: registration and documents

To open a gym that can be classified as a small business, you need to either act as a. During state registration you will have to select . Since the summer of 2016, a new classifier came into force, and now all types of activities have a different numbering.

You can choose to:

1) OKVED 93.11. Operation of sports facilities;

2) OKVED 85.51 Individual lessons with trainers and teachers;

3) OKVED 93.13 Activities of fitness centers.

At the registration authorities, lawyers will help you choose the required OKVED, you can also add several points - it all depends on the direction of your business.

Must be taken into account that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. As you work, you can add necessary items, and also remove them if your horizons have narrowed.

If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the field of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, concluding with it an agreement for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We must not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first obtain work permits from firefighters, sanitary and epidemiological services, as well as local authority on property management.

If you don't have time do paperwork legal work, which in its importance exceeds many organizational and technical issues, it is better to seek qualified help from lawyers.

How to open a gym from scratch: organizational aspects

Choosing a location and premises

It is advisable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply exorbitant. This is due to the fact that the square footage should be significant, and the room itself should be spacious and in good repair.

It would be irrational to place the hall in a room with an area of less than 100 sq.m. In addition to the gym itself, you should allocate space for a locker room and shower.

Premises requirements:

excellent ventilation;
temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
Air humidity should be between 40% -60%. If these values are lower, you will have to install a humidifier.

According to the law, the gym must not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Equipment for the gym

Even if you have found the ideal location for a gym, it will not function without modern and high-quality equipment. Initially you need:

abdominal exercise equipment;
exercise equipment for the back, arms and legs (if you are planning to open a fitness club budget option, then you don’t have to buy a treadmill and exercise bike);
a whole set of dumbbells, barbells of different weights, weights;
tourniquets, weights for arms and legs, gloves;
mats, yoga mats, punching bags, jump ropes.

In some cases, it is advisable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

Buying a trainer please note on its model and configuration. In order for it to serve you for many years, the exercise machine must be made of high-quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don't forget about funds personal protection – belt, gloves, wristbands, knee pads. There should be enough for all visitors; calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, and changing rooms on the premises of the hall. If you don't have enough money and space, all this can be done without designer intervention. The main thing is crystal cleanliness and hygiene.

Many simulators create additional zones for sports and halls, for example, for sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become real sports center. If you have settled on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating expenses is the arrangement reception areas. Be sure to install comfortable sofas or armchairs there for those visitors who arrive ahead of their time or simply want to relax.

Advertising a gym and finding clients

external;
internal.

External advertising

Name of your hall. Many new entrepreneurs forget how important their space is. However, it is precisely this that should attract the attention of potential clients. The name should be short, concise, and hide the appeal to strength, endurance, slimness and health.

If you can't think of anything, walk around the area and look at competitors' signs. Here are a few names for you to consider: (your last name) Gym, Shark, abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.

Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like this. It should be visible and it should attract attention. You can use the idea and hang a poster of a sporty guy and a girl who are imprisoned by a fat body next to the sign.

Post advertisements. It is this type of advertising after “word of mouth” that is in second place in terms of effectiveness. But to attract customers, you need to offer something that they won’t get at another club. For example: “first month of classes – 50% discount”; “bring a friend and study for free for 30 days.”

Internal advertising

You can post the same offers as listed above in your club. You can organize an internal competition for the best result of the month, and the winner will receive a month of free visits.

Financial part. Is it profitable to open a gym?

How much does it cost to open a gym?

Rent. If we take the minimum indicators, then the amount will be within 100,000 rubles.
Purchase of equipment. Amount - not less than 400,000 rubles.
Shower stall, plumbing, etc.. - about 120,000 rub.
Registration and services of lawyers— 10,000 rub.
Salary trainer and support staff (by agreement) - approximately 35,000 rubles.
Advertising campaign— from 50,0000 rubles.

Total costs will be 775,000 rubles.

Approximate profit

Income directly depends on clients. On average, a subscription costs 2,000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100,000 rub. - that’s exactly what yours will be profit per month.

Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly consumable part. It turns out 100,000 rubles - 35,000 rubles = net profit 65,000 rubles per month. Because there is profit this type the activity will be profitable.

Resume

In order for a business to make a profit and pay for itself, you need to carefully think through every little detail.

It’s not enough to just know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards developing and realizing your dreams.

Today, gyms, fitness centers and other health facilities are more popular than ever. People have finally had their fill jewelry, cars, apartments and other benefits of civilization and decided to take care of their health. So in the near future, the popularity of gyms will not decrease, but will even increase. So, you have decided to realize yourself in this direction, but how to open a gym is a murky matter.

With the wave of a magic wand, wishes come true only in a fairy tale, but in reality it appears huge amount questions such as: how much does it cost to open a gym, how quickly will it pay for itself, how to attract clients. In other words, to create a successful and profitable enterprise, you first need to draw up a business plan for a gym. There are many factors that determine whether your project will be profitable or whether you will, as they say, “go down the drain.” But first things first

Studying the services market

First, research the area in which you plan to open your gym. Find out which halls already exist and how long they have been operating, in what price range they operate, what services they offer, what bonuses and privileges they give to their regular visitors. You need to try to find free niche in the sports services market and create your own gym business. For example, if there is a large fitness center designed for a business audience, there are probably a lot of people who are left “overboard.” They also want to be in good sports shape, but for less money. So this is exactly what you should offer them. And if there are such halls, then think about how yours will be different.

How can you attract clients? Who needs it?

So we smoothly approached another important question: who will visit the hall? Men or women, young people or middle-aged people, businessmen or middle-income people? Please note that in modern world people live in a shortage of free time, which means that it is close to their home that they will look for a service, namely a place to train. And the question is what can you offer them: what will they be interested in, how can you fuel this interest so that the occupancy of the hall is constant.

A lot will depend on the target audience: room design, equipment, music for classes, training programs. Therefore, it is important to clearly understand who the potential client of your gym business is. If morning hours are in demand among young mothers, it would be logical to make a children's room game room. This could become your “trick”. Women will be very grateful to you for the time that they can spend only on themselves.

Making a name for ourselves

Now you need to be remembered and associated with something good. Therefore, when setting up your gym, think not how to quickly “recoup” the money, but how to create comfortable conditions for visitors. When drawing up a business plan for opening a gym, include large mirrors, several hair dryers for drying hair, and maybe even toiletries in the cost estimate. You can't do without this in the women's locker room. Think about little things like drinking water or drink machines. If space allows, you can even set up a small cafe, which will offer green tea, fresh juice, and sports cocktails. Why not offer them to visitors, albeit for a fee?

Add to your expenses money for the purchase of comfortable furniture and lockers. For the cold season, provide a wardrobe. On the one hand, bulky outerwear and shoes will not fit in a regular locker and will disturb visitors; on the other hand, you prevent street dirt from entering your premises and simplify cleaning. In addition, do not try to fill the room with expensive exercise equipment - this will not surprise anyone now; it is more important to arrange them ergonomically so that people do not interfere with each other during classes.

The main value of a good gym is professional trainers who are able to develop an effective program of individual and group lessons. Therefore, approach the selection of personnel responsibly. This way, you can gradually gain the trust and respect of your customers. The main thing is not to forget that once you set a certain bar for yourself, you will be forced to constantly maintain it, otherwise your clients will one day run away.

How does this work?

A good gym business plan assumes that your enterprise will be profitable, and this is possible if the load on the gym is uniform and constant. Start with a work schedule: divide all work time into 3 shifts. In the morning the load is minimal (most people go to work), so you can rely on housewives. Arrange group classes in the morning - Pilates, fitness, yoga, step aerobics.

You can reduce the cost of morning classes. This way you will attract more people. After lunch there will be an average load for the hall, and the peak will be in the evening.

Make sure there is enough space for everyone, as evening passes tend to be the most expensive. Think over a subscription system for customers: their cost, reward system. For example:

The more classes a person pays for, the more discount he receives.
You can encourage the attraction of new clients: if you bring a friend to classes, you get a discount.
You can create family memberships, which will also attract people to your gym.

Order high-quality personalized season tickets - they will look respectable, especially with the VIP mark.

Gyms are very seasonal. In the summer, you will naturally have fewer visitors, because many will leave for vacation. This means that it is at this time that it is advisable for you to send your employees on vacation. And in the fall, as they say, with renewed vigor.

How much does it cost?

In general, gyms are among those projects that quickly pay off (usually this period takes about 6-8 months), then they begin to make a profit. But, nevertheless, initial capital you still have to calculate. What to consider? First, you will need money to rent the necessary premises and equip it. You will have to fork out money not only for exercise equipment and sports equipment. It will be necessary to create all the conditions for comfortable training for clients. Let's give approximate costs for opening a small hall with an area of about 150 m2. It is also necessary to equip showers and toilets, provide a comfortable foyer for waiting and relaxing, a reception desk, office offices and premises, and provide them with the necessary furniture and office equipment.

furniture at the reception - $1000
office equipment - $1,500
carpet (150 m2) - $450
exercise equipment and dumbbells - from $20,000
vending machine with drinks - $1,000
stereo system - from $500
plasma panels in the hall (3 pcs) - $2,000
lockers in the wardrobe - from $1,500
shower and toilet equipment (2) - from $3,000
washing vacuum cleaner - from $400

In total, excluding registration and rent costs, the total costs will be at least $40,000.

Even at the initial stage, you will need money for advertising campaign, otherwise, how will your potential clients know about your existence? Here, as they say, all means are good. Can be ordered flyers, and it is better if their bearers are promised some kind of discount or gift. Such promotions work very well. You can hang an advertising banner or a colorful banner near the hall, and arrange a grand opening with gifts and a small buffet. Advertising works well in popular printed edition and videos. This option is, of course, the most expensive, but also the most effective, because the television audience is the largest.

What can you expect? We will try to determine the production program based on the capacity of the hall. Let's take as a basis the cost of an hour of classes in the gym in the amount of $1. It is assumed that the gym will be open seven days a week (except for holidays) - 350-351 days a year. Our hall is designed for 20 visitors at a time, therefore:

351 * 20 people * 11 hours * $1 = $77,000

But as practice has shown, it is almost impossible to achieve maximum occupancy of the hall throughout the whole day - in the morning attendance tends to reach 70%, and in the evening the hall is, on the contrary, overcrowded. Let's take the average figure of 85%

$77,000 * 0.85 = $65,400 annual revenue of the hall

After deducting the cost of wages, mandatory and utility payments, depreciation, the net profit for the year is approximately $26,000, which gives more than 40% of the project’s profitability and allows the investment to recoup within 1.5 years.

Now we have an idea of how to open a gym and what it will entail. We take a piece of paper in the box and count. If you keep up with the times, paper can easily be replaced by a spreadsheet in Excel. So, we write or print: name, quantity, cost, sum up. Have you changed your mind yet?

With a growing interest in exercise and a healthy lifestyle in particular, many people are spending more and more time and money on getting in shape and maintaining good health and fitness. Therefore, recently more and more entrepreneurs have appeared who want to make money on people’s desire to be beautiful.

One of the attractive startup ideas own business is the opening of a gym.

For many people, going to the fitness center is inextricably associated with maintaining the correct regime. Moreover, it is this type of establishment that allows you to play sports that has the widest target audience - from young people and girls to older people.

The relevance of the discovery is due to the fact that often only there people can get advice from a qualified trainer not only on how to structure their workouts, but also on nutrition, etc.

The disadvantages include:

Relatively large number investment for opening.
High competition from other gyms (usually there are several of them even in small town), fitness clubs, dance studios, swimming pools, etc.

There are a lot of advantages:

High profit level.
Quite low operating costs.
Lack of seasonality.
High demand for services regardless of the economic situation.
Few space requirements.
Simple organization of work.
Customers who buy subscriptions most often buy them at long term and become regular visitors.
Opportunity to sell related products and expand the range of services.
Relatively low payback period.
Quite a high level of profitability.

Required documentation for registration

To legally carry out a business, you must register an enterprise. Either or is acceptable. It would be best to choose . When registering, you will also need to select .

LLC is suitable for those entrepreneurs who plan to expand the list of services provided. In addition to registration with the tax authorities, you will need to complete a number of documents:

Permission from Rospotrebnadzor.
Contract for maintenance of ventilation and air conditioning systems.
Housing office service agreement.
Passport of a sports institution.
Lamp recycling agreement.
PPK is a document that establishes the procedure for production control.
Medical records for all employees.
Permission from the fire department.
Permission from the sanitary-epidemiological service.
Permission from the territorial property management service.

All these documents can be completed in 2-3 months. A huge advantage is that there is no need to obtain a license.

Types of establishments and their pricing policy

Most often, there are three main types of gym clubs: male, female and universal. Thus, the first type is characterized by the presence of a large number of strength training equipment various directions. The second type is characterized by a functional division of space into a cardio zone, a strength training zone, as well as space for group classes (yoga, Pilates, stretching, etc.).

As for universal halls, there is a division into 2 categories. First, men's and women's activities can be separated by time of day or day of the week. However, this option is not very convenient for clients and for this reason is not profitable. Secondly, the hall can be divided into different zones so that clients can study without disturbing each other. Finally, the third option is to have two rooms: men's and women's. However, it will require much larger investments.

In addition to dividing the halls according to client affiliation, they provide various pricing policy. Thus, there are three main groups of similar establishments in terms of cost:

Economy class.
Middle price segment.
Elite business class lounges.

More often pricing policy differs due to its location and the list of services offered. The average price segment is characterized by the cost of an annual subscription in the amount of 20-30 thousand rubles. However, there are usually various options subscriptions: day, evening, night or one that allows you to visit the hall at any time of the day.

Selecting a room, its renovation and decoration

To organize work, it is advisable to find a room with an area of from 150 square meters. Of this area, part of the space should be allocated to the following zones:

2 locker rooms - men's and women's.
Administrative premises.
Utility premises.
Toilets.
Showers.
Reception desk and small waiting area.

The selected premises must have the possibility of subsequent expansion. In this case, the location should be well accessible from the entrance point of view. The remaining factors are not so important and depend on the price category chosen for the work.

Before purchasing and placing equipment, it is necessary to renovate the premises, make zoning and select an interior design. Most often, it should be chosen based on the chosen symbols of the club, the colors used in the logo design, as well as personal preferences.

For a hall operating in the middle price segment, having its own design style is welcome: this factor becomes especially important if there are plans to open the whole network clubs.

When designing, it is important to consider the following factors:

It is best to line the gym floor directly with carpet. A lint-free carpet is an ideal floor covering.
For other rooms, you should use tiles with a special coating that prevents slipping.
The hall should have air conditioners and air purifiers. Control is possible both from a general remote control and manually.
The walls can be covered with standard relief plaster. It looks beautiful and is inexpensive.
For the locker room, you should purchase sectional cabinets that can be locked with a key.
Showers and toilets should be located in locker rooms. It is advisable that the additional bathroom be located directly next to the hall.

Required equipment and inventory

In order to organize the work of an institution, it is necessary to have a large amount of equipment. Since the universal version of the gym (which can be visited by both men and women) is the most profitable, it will require not only the availability of various strength and cardio equipment, but also equipment.

Among the necessary equipment are:

Mats for yoga and Pilates.
Bodybars.
Dumbbell row (from 0.5 to 40-50 kg).
Fitballs.
Jump ropes.
Weights.
Pancakes for barbells (weights from 0.25 to 50 kg).
Various vultures.
Step platforms.
Balls for functional training.
Sandbags.
Training ropes.
Elastic bands.
Yoga blocks.
TRX loops.

In addition, you will need to purchase a number of simulators:

Several treadmills.
Exercise bikes.
Ellipsoids.
Benches for working all muscles.
Power frames.
Benches for bench press (horizontal and inclined).
Crossovers.
Multistations.
Butterfly.
Biceps machines.
Triceps machines.
Top pull.
Various hummers for the back.
Leg exercisers, etc.

In the long term, the most successful option is to develop the gym to a level by adding group training services (and, as a result, the appearance of a separate room), children's programs or martial arts (there should also be a separate room for them) and a swimming pool (if the premises allow). In this case, the establishment will have a large number of new customers, which will significantly increase profitability.

At the same time, it often makes sense (especially when creating a gym operating in a low price segment) to buy used exercise equipment - this will reduce the level of initial investment several times.

You can see how to properly equip your establishment in the following video:

Search and employment of personnel

A gym club will not be able to function normally without qualified personnel:

First of all you will need managers and administrators, who will deal with registration of subscriptions, communication with potential clients, consultation of visitors on any issues and control over the work of the hall.
Secondly, there should always be a person on duty in the gym trainer. A separate advantage of having this position is that he can conduct personal training (as a rule, during free time from duty), which in the middle price segment is paid in the amount of 700-1000 rubles per lesson per person. This will allow the hall to receive additional profit. The trainers should include both men and women, and depending on the work schedule, it is advisable to hire at least 3-4 specialists in order to provide clients with a choice of trainer.

The staff must be sociable and be able to competently sell services. It is desirable that each coach has a sporty and attractive appearance, as well as various certificates of advanced training.

As the establishment develops, it is advisable to think about the availability marketing specialist. Finally, you will need cleaning woman, website development specialist(he can be hired one-time) and accountant(who can work part-time).

Search for clients

In order to attract clients, managers will have to make cold calls. For example, a room might focus on attracting corporate clients, giving them a certain discount for a one-time purchase of several subscriptions.

It is advisable to promote the establishment in social networks and by creating your own website. In this case, it will be possible to attract main target audience– youth aged 16 to 30 years. If the first clients are satisfied with the work of the hall, they will recommend it to their friends and acquaintances.

It is important to make a beautiful and attractive sign and signs showing the route to the hall.

This will allow potential clients find out about its existence and get a reason to call and find out more detailed information. At the same time, such signs should attract attention: be unexpected, bright and memorable.

Finally, an entrepreneur should think about the need to carry out various types of promotions. It is advisable to initially, when drawing up a business plan, set a minimum cost threshold for annual, six-month, three-month and monthly subscriptions, and then launch various promotions (one after another) that will stimulate customers. Most good option is to spur people on by telling them that there is an expiration date special offer ends.

Among the attractive offers we can also highlight:

Providing a month of work with a personal trainer for free when purchasing a ready-made subscription: in the long term, this option is the most successful, since in this case the client is likely to continue paying for personal training services.
Providing several months as a gift.
Providing free service freezing or re-registration to another person, etc.

Costs, profitability and payback of the project

As for costs, they seriously depend on the size of the establishment, specialization and equipment. So, the entrepreneur expects the following expenses:

Purchase of furniture and equipment - about 400 thousand rubles when purchasing used equipment and from a million rubles when purchasing new equipment.
Payment of rent for several months – from 60 thousand per month.
Buying a computer, installing the Internet and telephone line- about 50 thousand rubles.
Buying an MFP costs about 5 thousand rubles.
Equipment for locker rooms, showers and toilets - about 150 thousand.
Carrying out repairs and decoration of premises - from 100 thousand rubles.
Buying an audio system and TV costs about 20 thousand rubles.

Among the expenses for the operation of the hall, one can highlight wages for employees, taxes, rent, utility bills and advertising. The profitability of such a business is very high and amounts to about 60-70%. Therefore, the payback period (even when purchasing new equipment) is quite low and amounts to from 6 to 12 months. The annual profit after a year of establishment can reach 1.8-2 million rubles.

Thus, opening a gym involves certain difficulties, but this business will always be in demand and also bring stable income. It is important to correctly calculate the occupancy of the hall and not to chase profit due to an increase in the number of clients: in this case, there is a high risk of them leaving for competitors. To increase profits, the establishment must gradually expand the list of services provided.

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