Affiliate plastic windows. Affiliate program

Affiliate Material

At conferences and webinars on SEO, they often say that promoting sites in highly competitive niches is either practically impossible, or costs so much money that the cost of bringing it to the TOP does not pay for itself.

We are constantly experimenting and looking for new approaches to get good results when promoting complex topics.

In this case, we will look at one of the most “worn out” and competitive areas - the business of selling plastic windows in Moscow.

Initial data

The history of the promotion of this site began with the fact that I made an offer to create a landing page for my good friend, Vladimir Berezin, who at that moment was working as an installer in one of the Moscow plastic window companies.

He accepted and processed all his orders independently - these were mainly clients who came through word of mouth. The moment came when the question of further development business, and Vladimir was looking for ways to increase the number of applications for the installation of plastic windows.

Taking my advice, he decided to try to create a website and see what kind of return it could bring in the form of new clients. At the first stage, it was a one-page landing page created based on recommendations search engines and taking into account a detailed analysis of the TOP sites in this topic.

Difficulties

The key problem we encountered at the first stage is high competition in this topic, the market is highly oversaturated with supply. As a result, there is a constant struggle between competitors for positions in the search results and huge budgets are spent on promoting sites from the TOP 5.

	Domain age (web archive)	Number of incoming links
http://www.mosokna.ru/
https://www.fabrikaokon.ru/
http://www.plastika-okon.ru/
http://www.oknadomkom.ru/

The table clearly shows that each domain is at least 10 years old, and the link mass is very large, as for commercial sites.

So if you set a goal to catch up with sites in terms of link mass, then as soon as possible this is impossible to do. And although many optimizers still analyze the budget and the possibility of promotion, starting only from the amount of link mass, in fact, this principle has been useless for many years.

If you approach the problem from the technical side of promotion, you can immediately notice one pattern: the websites of all successful competitors are very well thought out and thought out in detail.

As a rule, all sections with services on these sites have the form of high-quality landing pages. That is, roughly speaking, each page was made according to the principle landing page– pages with a special algorithm for presenting information, due to which high website conversion is achieved. However, as a result of this approach, the cost of development greatly increases, since all pages will be unique in design and functionality, and for each of them you need to make a prototype, layout, layout and programming modules.

Solution

A new website was created for the project and a new domain name was registered.

For naming, the client’s initials were used in combination with the name of the basic supplier of window profiles - this is how vrehau.ru appeared.

A clear technical specification was formed for the development of a high-quality resource optimized for promotion. The design was thought out taking into account the recommendations of Yandex and Google, as well as best practices competitors.

To do this, we took the TOP 20 sites from Yandex results by main keywords and carefully analyzed their structure, identified trends in the user interface: what blocks the site pages consist of, what answers are given when viewing, what methods are used to motivate the user to order - chats, call back services, and so on.

Initial work plan*:

1. Filling out robot.txt.

2. Creating an auto-updating sitemap Sitemap.xml.

3. The code immediately had to be written valid and without unnecessary garbage.

4. Installation of online chat.

5. All orders must be displayed in the site admin area.

6. Setting up a redirect from www.

7. No duplicate pages.

8. No duplication of content.

9. Image optimization.

10. Correct server responses.

11. CNC setup.

12. Optimizing download speed.

13. Creation of adaptive layout.

14. No broken links.

* Some items have been corrected after the site was expanded.

Initially, the site was created as a one-page - it was test version in order to show the client that even in such a topic it is possible to receive orders from the new site. And when applications started pouring in from the landing page literally from the second month, we convinced the client of the need to expand the site structure and create a separate page for each service.

All service pages were designed separately - in fact, this is a set of unique landing pages. First, for each service, sites from the TOP search results were analyzed, and all useful “chips” and blocks were added to the technical specifications, and the design was created taking them into account.

We also thought through and made a high-quality menu that would be available to the user anywhere on any page of the site.

It contains only those services for which there is high demand. Many useful sections appeared in the menu, which were designed to motivate the client to order, such as “Promotions”, “Our works”, “Reviews”, “Questions and answers”, “Certificates”.

Immediately after the design stage, simultaneously with the layout, texts for the landing pages were prepared.

The technical specifications for the texts were compiled after analyzing the TOP 10 - for a full understanding of what texts should be placed on the pages to achieve best result in the issue. We used and implemented our own methods and ideas for setting tasks for copywriters, which were developed in the practice of promotion in other competitive topics.

Actually, the strategy was to use a number of publicly available services when developing technical specifications for a copywriter, each of which would add new data or correct old ones, for example:

• to collect additional keywords when analyzing competitors: https://serpstat.com/ru/
• to compare texts in the TOP: https://ru.megaindex.com/
• to search for additional keywords for setting technical specifications: https://tools.pixelplus.ru
• to select keywords and tips: http://www.key-collector.ru/
• for keyword clustering: http://keyassort.ru/

Meta tags and H1 headings were also written correctly and correctly on all pages of the site. To do this, based on competitor analysis and search engine recommendations, an xls file was compiled with tags and headings for landing pages. It was important not to overspam the Title meta tag and make it as concise and readable as possible, while at the same time not losing the necessary keywords.

After the site was completely ready, we moved on to external promotion.

Work on design and usability

For several months in advance we have planned work on competitor analysis, search interesting ideas and placement of additional useful blocks on the site.

Together with the client, we constantly worked on the USP on the pages and updated them regularly.

Here is one example of such work:

One of our main goals was to make our landing pages as informative as possible.

Another example of such work is a new block that tells the visitor what he can get with the windows:

We also installed a module that allows you to change the configuration and color of window elements:

For glazing and trim pages, interactive blocks have been added to allow the user to create an approximate balcony design:

External promotion

Perhaps one of the most controversial topics regarding website promotion in Yandex. Many people write that link promotion in the case of Yandex not only has virtually no effect on the development of the site in search results, but even with a high probability can harm it. I believe that link promotion works, and without building a link mass it is almost impossible to achieve high results. Of course, you won’t achieve anything good even if you simply launch, for example, an external promotion service or purchase large number links and not worry about their quality.

In our work we use combined methods- these are eternal links that we select according to certain criteria, as well as crowd marketing and analysis of the link profile of competitors (for example, when searching for good directories).

Regarding the selection of donors, I can highlight several points:

1. Website traffic must be at least 500 visitors per day.

2. It is necessary to take into account the growth of site visibility - you can analyze the growth, for example, through https://serpstat.com/ru/ or https://ru.megaindex.com/.

3. Analyze the ratio of incoming links to outgoing ones: it is important that there are more incoming links, but in addition you need to pay attention to the quality of incoming links, and also monitor how the link mass grew and is still going on.

4. Use donors with an Ahrefs domain score of at least 50.

6. Consider whether there is access to the article and section in the site structure, and whether it is a hidden section.

These are just the basics; the full list of selection criteria is certainly much wider.

Link growth chart

As you can see in the graph above, the process of building up the link mass went almost perfectly, just like in the textbook :)

It is important that to achieve high results, we needed to place links on only 138 domains - and this is an order of magnitude less than that of our competitors. It follows that it is not necessary to chase quantity; the main thing is to gradually increase the highest quality link mass possible. With this approach, you can save a lot of money on rental links, which you need to pay for every day and whose effectiveness is very low.

Results

The graph below shows the dynamics of traffic to the site since the start of promotion. It is noticeable that traffic is constantly growing (not counting seasonal fluctuations):

IN at the moment The site has already reached the visibility of search engines for more than 2000 keywords, and is in the TOP 10 for more than 700 words.

Here are just a few key queries from the TOP:

Key phrase
plastic windows
plastic windows
balcony decoration
plastic windows Moscow
plastic windows inexpensively in Moscow
aluminum doors
aluminum windows
finishing of balconies
buy windows
cheap windows
finishing of balconies and loggias
finishing of the loggia
inexpensive plastic windows
plastic windows in Moscow
buy plastic windows
turnkey balcony finishing
inexpensive plastic windows in Moscow
pvc windows Moscow
balcony finishing options
plastic window
pvc windows price
finishing of loggias
aluminum entrance doors
inexpensive windows Moscow official website
winter gardens
plastic windows from the manufacturer

We also provide screenshots from Yandex search results:

Results

The main conclusion that can be drawn is: if you draw up a promotion strategy correctly, then in Yandex you can promote any commercial website in a fairly short period of time. First of all, for this you need to create a convenient, understandable and functional resource where the visitor can find the maximum useful information and answers to your questions. As practice shows, it is often easier to create a new website with a new domain than to try to restore or move the old one with its history and link profile - this is both faster and less resource-intensive.

Special thanks to the head of the Mnogoland SEO promotion department, Yura Gorbaty, for his help in preparing the case.

To say that plastic windows are now popular is to say nothing. Over the past 2-3 years, there has been a flurry of demand for plastic windows; no one needs ordinary wooden windows and balcony doors anymore.
This largely contributed to huge amount companies engaged in the production, sale and installation of plastic windows. The competition in the plastic window business is simply enormous (you can take, for example, some local newspaper, where the first page will be in window advertising). The struggle in the plastic window business is very tough and no one is waiting for newcomers.

If you decide to start a plastic windows business, you will have to seriously fork out money for promotion. Moreover, it is unknown whether you will recoup the money spent or not. But there is another option for entering the plastic window business.

Perhaps this cannot be called a business, but is a business created for the sake of a loud brand or for the sake of profit? And there will be profit. Well, let's take things in order.

Let's first figure out where companies making plastic windows make their profits. And they make a profit due to:
1. wrapping on the plastic windows themselves
2. payment for window installation

Now let's move on to our plastic window business. Well, first of all, we will not produce plastic windows ourselves, this hemorrhoids are not for us. But we still need to get windows somewhere; for this we are looking for a large company for the production and sale of plastic windows. And we conclude a distribution agreement with the company. Due to this, we will receive a decent discount on plastic windows, and modernly, when the windows you have purchased already have a significant number, you will be able to order plastic windows with the smallest markup. Thus, we have eliminated the issue of obtaining plastic windows.

In the second stage, you hire assistants (it is unrealistic to install plastic windows alone). Finding experienced installers is not a problem. Naturally, you yourself must not be inferior in professionalism. As a rule, the team consists of three people(two masters and one assistant). By the way, you can practice in your apartment (just kidding, of course). You can be trained in the same office where you will purchase windows (not for nothing, of course). The Gazelle car is perfect for transporting windows. You order a pyramid from a welder and install it in the body, and the car is ready to go. The tool you need is the simplest: a hammer drill, a screwdriver, a level, a tape measure, etc.

Now you need clients. We will not carry out any advertising campaigns, but will go the most in a simple way. This is a search for clients among acquaintances, acquaintances, etc. By the way, I completely forgot why our services are more profitable than others - at price, of course. We do not charge for plastic windows, but only charge for installation, which is already quite a lot. As a result, our services are cheaper than those of large companies, because... For large (and not large) companies engaged in plastic windows, the price also includes the amount spent on advertising and on maintaining the company (office, employees, electricity, etc.).

Modern you will dial your client base, and your orders will grow exponentially. The main thing is not any hackwork, if for large company If this is not noticeable, then for private masters this is a strong blow to their reputation. Working according to this scheme, you can earn 200,000 rubles/m. per brigade. The business on plastic windows has a great future because... even when the market is oversaturated, the installation of aluminum windows will start working in full force and everything will start again (and then they’ll come up with something else)

More than 800,000 satisfied customers. Over the entire period of working in the window market, we have gained theoretical experience, improved our practical skills, and expanded our sales geography in order to offer you the best and most reliable window designs at the lowest price.

Own innovative production. Unique German equipment allows us to implement any non-standard designs in the shortest possible time.

Premium partner of Rehau, Gealan, Maco, Roto, STIS, KBE, Brusbox. For our clients, we have chosen proven and reliable suppliers so that your windows will delight you for many years.

Honest prices. The Windows to the House company does not offer its clients exorbitant 50% discounts. You can be sure that only we have an ideal price-quality ratio.

Quality control at every stage. Before being sent to the client, each product undergoes strict technical control own service OTK.

Certified specialists. The company "Windows to the House" employs highly qualified employees who regularly take advanced training courses, which is confirmed by numerous certificates and awards.

High level. Being a customer-oriented company, we offer all types of services: FREE measurements, window calculations, online payment, production, delivery, window installation, glazing and insulation of balconies and loggias, warranty and post-warranty service.

Wide possibilities. We offer a wide selection of decor for your windows. You can make the interior of your home unique: make the windows colored with lamination, or add sophistication with decorative layouts or handles.

Social obligations. Part of the proceeds from the sale of windows goes to help orphanage Ivanteevki. By buying windows from us you help children.
The company "Windows to the House" actively participates in social activities, helping orphanages, nursing homes, etc. You can always look at the report on the work done

Affiliate program. The Windows to the House company is an official partner of the privilege program of the investment and development company Ingrad. The company also has separate direction on glazing country houses and cottages - “OWN WINDOWS”