We offer application service advertising information on the receipt tape on the reverse side. Sizes of receipt tapes for printing: 80 × 80, 57 × 40, 80 × 65, 57 × 30, 57 × 60. The paper density for receipt thermal tape is at least 55 g/m², and for single-layer offset - 60 ~ 65 g/m² . Printing is carried out using flexoforms and can be color (2 + 0, 4 + 0) and monochrome (1 + 0). The minimum cost is calculated based on the number of rollers with tape and the type of printing (color, monochrome).
Minimum order quantity:
- 57 × 20 × 12 mm- 3,400 videos;
- 57 × 40 × 12 mm- 1,700 videos;
- 80 × 80 × 12 mm- 600 rollers;
- 80 × 120 × 26 mm- 252 videos;
- 80 × 150 × 26 mm- 180 rollers.
- We offer flexographic printing on the reverse side of cash register tape (receipt), color and monochrome;
- We use high-quality ink from European manufacturers that does not smear and is resistant to friction;
- Advertising for a receipt is suitable for both large and medium-sized businesses; it allows you to segment advertising;
- We print a batch no longer than 4 weeks (depending on the number of colors);
- We bring ready order to any point in Russia using transport company;
- We deliver throughout Moscow and the region.
Order
Scope of application:
- beauty industry: beauty salons, hairdressers, nail studios, fitness centers, wellness, massage parlors;
- retail commerce: supermarkets, hypermarkets, grocery stores, markets, construction markets, department stores, specialty stores;
- design studios, furniture stores, repair shops, sports clubs and dance studios, car service centers, tailoring shops, ATMs, POS terminals, cash registers.
Benefits and Features
The applied images and text are perfectly readable and have high resolution. Ribbon is used for printing white so that the applied image is as clear and colorful as possible. The image is protected from temperature extremes and abrasion, subject to storage conditions. For paper, only PVC and starch-based adhesives are used.
Monochrome printing is suitable for placement important information and text, since only one color is applied without halftones. This allows you to reduce advertising costs. Color printing perfect for applying photos, images, collages, discount and bonus coupons, advertising banners.
| Size | Description | Equipment |
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| 57 × 60 × 12 mm / 1 |
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| 40 × 60 × 18 mm / 1 | Single-layer tape for cash registers and receipt printers |
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| 44 × 57 × 12 mm / 1 | Single-layer tape for cash registers and receipt printers |
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| 69 × 60 × 12 mm / 1 | Single-layer tape for cash registers and receipt printers |
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| 76 × 60 × 12 mm / 1 | Single-layer tape for cash registers and receipt printers |
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| 76 × 57 × 12 mm / 2 |
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| 80 × 57 × 12 mm / 1 | Single layer receipt tape | |
| 80 × 57 × 12 mm / 2 | Double-layer tape for cash registers and receipt printers |
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| 57 × 57 × 12 mm / 2 | Double-layer tape for cash registers and receipt printers |
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| 57 × 57 × 12 mm / 2 | Double-layer receipt tape, with two active layers for cash registers and receipt printers |
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Placing advertising on the reverse side of the receipt tape has the following advantages: targeted delivery of information to the buyer, a large percentage of viewing advertising and information, a large flow of customers increases the dissemination of information, it is more economical than placing advertising on large areas (street banners, advertising on transport).
Minimum circulation: 5000 videos(from 2200 pcs to 7000 pcs depending on the size of the tape).
Ordering the cost of a flexoform for 1 color is 15,000-17,600 rubles, two colors is 19,500-23,000 rubles. The price for a roller with printing 57mm*40 (30 meters) is 38 rubles. roller, 80*80 (54 meters) - 59 rub. roll.
Term 2-3 weeks printing 1-2 colors. Production time for a layout for advertising design on receipts: 2-3 days.
Description
Advertising on receipts is suitable for many types of businesses, goods and services for the public. Allows you to segment advertising for buyers, for example, show an advertisement for the nearest real estate agency in a certain area, or show advertising for wealthy clients only in expensive supermarkets, etc.
Ribbon delivery format: 80x80, 57x40, 80x65, 57x30, 57x60 (for KKM), as well as sleeve diameter (12,18,24).
The printing on the back of the receipt tape can be either color (4+0) or monochrome (1+0). The cost of circulation is determined primarily by the number of rollers and their type, size, and secondly by the color of the design printed.
Full color printing of your design on the reverse side of the receipt tape using the full color gamut. Sometimes just 2-3 colors are enough for inexpensive advertising.
Popular ribbon sizes
Paper for receipt tape is cut on machines with a width of 57 mm. The length of the strip in a roll is 21 m. Receipt tape 57 is wound on a sleeve with a diameter of 12 mm.
The 80 mm wide tape is made of thermal paper. Receipt tape 80 can be cut from fax paper, its thickness is 55 g/m2. The length of the strip varies, the running length of the strips is 19-30 m. Standard bushings with a diameter of 12 mm are used.
Types of businesses for advertising on tapes
Particularly popular in printing a logo on a cash register tape are: beauty salons, design studios, restaurants/cafes, fitness clubs, kindergartens, dance schools, tourism, hotel business, medical services, notaries and translations, massage parlor, rental services, printing houses, car service, studio.
- width from to mm.
- length from to mm.
By ordering the development and drawing of a design, and printing on a cash register tape from the Price Label company, you receive a comprehensive service in one place.
Delivery options:
Models of devices to which the tapes are suitable |
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thermal tape |
KASBI 02K, LADOGA-K, OKA-102K, OKA 600K, FELIX-02K, EKR 2102K, EKR 2102F, EKR 3102K, atol 30f, atol 90f |
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thermal tape |
AMS 100K, AMS 110K, MERCURY 115, MERCURY 130, MINIKA 1103F, Orion 100K, PRIM-21K, SPARK-617TK, SPARK-700TK, Felix RK, SHTRIH-MINI-K, SHTRIH-FR-K, ELVES MICRO-K, ELVES-FR-K, EKR 2102K, EKR 3102K, Verifone VX520, ATOL 11F |
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thermal tape |
MEBIUS-2K, Mercury MS-K, MiniMax-MK, PRIM-08TK, PRIM-09TK, PRIM-60TK, PRIM-88TK, SPARK-700TK, SP101FR-K, Felix3SK, SHTRIH-COMBO-FR-K, Shtrikh-Mini FR-K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, NCR, OMRON, POSprint FP410K |
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two-layer |
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two-layer |
Samsung ER-250 RF (with cartridge), EKR 2102.K, ELVES MINI, NCR RealPOS Tiger FIT-K, SHARP 250F |
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two-layer |
ACCORD CF |
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two-layer |
Shtrikh-950, M-Star |
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single-layer capillary |
2102K, 3102K, Samsung ER-4615 RF, Sam4s ER-4615 RK |
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single-layer capillary |
Mercury 112F, Samsung ER-250 (without cartridge) |
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double-layer capillary |
EKR 2102K, EKR 3102K |
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double-layer capillary |
Samsung ER-250 (without cartridge), SHARP 250F |
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single-layer |
Oka 2000, ELECTRON NCR, EKR 3102, ELVES 01 |
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single-layer |
Mercury 111F, MICRO 105F, Oka A100F, Oka 400F, Oka 500F, OKA 600K, Oka 2000F, Oka 2500F, EKR 3101.1F, EKR 3102F |
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single-layer |
Oka auto, EKR-2102F, EKR-3102.3F, Samsung ER-4615 RF, Sam4s ER-4615 RK, OMRON (two-station |
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single-layer |
Mercury 112F, Mercury 114F, Mercury 115F, Mercury 120F, MICRO 103F, MICRO 104F, EKR 2102F, Samsung ER-250 RK, SHARP ER-A250RK |
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single-layer |
EPSON TM-U950 R, GARANT-K, MEBIUS-8K, MiniMax-MK, PRIM-07K, SHTRIKH-950K, EKR-2102, OMRON (three-station), BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne- K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER |
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single-layer |
MEBIUS-7K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne-K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER, M-Star |
Service: advertising printing on receipt tape
Our company offers advertising on receipt tape. Advertising information It is applied to the back side of the tape and can be multi-colored or single-colored (without halftones). Traditionally, receipt tape was used to display information about the seller and the product itself. Today, in addition to everything, receipt tape is becoming an effective advertising material.
Modern cash registers cannot print fiscal information and advertising on the receipt tape at the same time. Stores have to order receipt tape with advertising printed on it. That's why we offer the service of printing advertising on receipt tape.
Types of advertising design on receipt tape:
Advertising on a receipt tape is designed in text or graphical form. Texts, drawings, and collages are placed on the reverse side of the check. If you put information about discounts and promotions on the back of the receipt, it will definitely not go unnoticed. A buyer who has recently made a purchase is more open to accepting advertising about some other product.
If necessary, our specialists will help with the style of advertising on the receipt tape and develop the most optimal design concept for a specific product or service.
There are single-color and multi-color printing on receipt tape:
Single color printing- application of advertising or text of one color without halftones to the receipt tape. One-color advertising on a receipt tape is much cheaper.
Full color printing - application of advertising or text in different colors to the receipt tape (full color palette available).
Stages of making colored receipt tape:
- Applying full-color printing to a roll of paper (this is done in a printing house).
- Cutting and winding of receipt tape rolls.
If our products interest you and you want to become our sales representative, please contact us to receive the information you are interested in.
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To receive additional information For prices and exact aspects of the service, please check with your representative INCR.
INCR company provides service of applying full-color and one-color (without halftones) printing on receipt tape.
A check, being a fiscal document proving the fact of a purchase or provision of a service, also began to serve as an information carrier. Using this type advertising, you provide your clients and customers with a variety of information (texts, pictures, photos) about the activities of your company or store, the services provided, promotions and discounts: logos, product images, discount coupons.
- Advertising has stood the test of time. The established sustainable practice of using receipt (cash) tapes as effective advertising in the western retail trade. Of course, there is a possibility that the consumer will simply throw away the receipt without looking at it - after all, the white tape cannot be of interest in anything. But in this case, the check became an original, bright novelty that attracted attention!
- The strongest advantages of other types of advertising are combined. Advertising on a receipt tape (cash register, terminal) combines targeted mailing, the most effective, but at the same time expensive type of advertising, as well as the mass distribution of free leaflets and newspapers, which are relatively cheap. Think of cash register advertising as distributing original flyers to a huge audience without high costs. Estimate how much it would cost to print 600,000 leaflets and issue monthly wages 20 people hired to distribute them, and everything will become clear. All necessary information(telephones, addresses, terms, conditions, etc.) is placed on the cash register receipt tape and is taken by the buyer with him.
- Competitive advantages achieved through the use of a new marketing tool that gives you an edge over competing businesses. You, as an advertiser, promptly and massively notify the target audience about new products, the start of sales and other promotions, the opening of new stores, the relocation of old ones, etc.
- Low cost of advertising. Information printed on the cash register tape represents the most effective type of advertising compared to traditional expensive media. Cost of one contact with a representative target audience depending on point of sale, networks vary in the range from 7 to 10 kopecks. The success of this type of advertising is guaranteed at least because it can be counted. You will know exactly how many times your advertisement on the receipt fell into the hands of customers
Full color Receipt tape printing can suit a variety of creative ideas.
We draw your attention. Prices are basic, the final cost depends on the content: the complexity of the design, the presence of graphic elements in color, the required printing batch. For clarification full price contact our managers by contact numbers. We are always happy to help you.
Basic cost of printing depending on size and number of pieces
Number of pieces |
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Size 35 x 20 mm |
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Size 47 x 22 mm |
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Size 66 x 22 mm |
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Size 85 x 27 mm |
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Size 100 x 20 mm |
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Size 100 x 30 mm |
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We offer the customer three options for advertising on the receipt tape:
- placement of an advertising module on every third check that is punched,
- placement of an advertising module on every second check being punched
- placement of the advertising module on all punched checks.
Today and tomorrow.
The main purpose of a receipt tape is to use it as a fiscal document issued to the consumer in order to confirm the fact of purchase or acquisition of a product (service). Receipt tape is used in: cash registers, ATMs, POS terminals, and other control and counting devices related to single group technical devices called control - cash registers(“KKM”). The receipt tape installed in the KKM is a roller of paper (or thermal paper) on one side of which, using the printing device built into the KKM, information about the purchase is applied in the form of text, numbers and pseudo-graphics. Receipt tape rollers can be single-layered or multi-layered, and in addition, they can vary in width and diameter. The listed parameters are regulated technical specifications(“TU”), adhering to which the manufacturer of the receipt tape produces finished products.
While the front part of a cash receipt is reserved for placing fiscal information, its reverse side is not used in any way. Therefore, the logical idea arose to use the reverse side as a natural advertising space.
On the issue of the area of advertising modules.
What is the total advertising area of cash register receipts issued by the same supermarket chain? It's easy to calculate. For example, the Moscow network “The Seventh Continent” monthly consumes about 100,000 rollers with a width of 76 mm and a length of 15 meters. Those. the total area of the punched checks is 0.076x15x100000=114000 sq. m. per month. It is clear that such a cyclopean structure, 114 meters high and a kilometer long, once built, would amaze not only the average person with its appearance. But also for the advertiser, only due to its cost. No, of course, we must be aware that all this advertising space is not represented by a single design and is issued to the consumer in fragments, and the number of advertising modules placed on the back is directly proportional to the length of the buyer’s receipt.
Since in cash register There is no special printer that would apply advertising modules on the reverse side directly at the time of printing the receipt itself; there is a need to supply stores with cash register rollers with pre-printed advertising on their reverse side. But the length of the final check is unpredictable, and some advertising modules will fall on the check tear line. Based on the diameter of the printing press shaft and using the concept of “average cash receipt“we were able to calculate the optimal height of advertising modules in such a way that the final advertiser was offered three options for placing his advertising. On every third, second or all checks punched online. The probability of an advertiser module breaking with such placement is 6-8%, 4-5% and about 2% of their total number, which is quite acceptable.
"The audience and around it."
Who will see my ad? — the advertiser involuntarily asks himself. This question applies equally to any advertising medium and receipt tape is no exception. Definitely, the advertisement on the back of the receipt tape will be seen by the consumer who uses the services of the organization in which the control cash receipt is punched for him. If we are considering chain structures or hypermarkets, then it is not a problem to find out from the relevant marketing department the audience indicators based on its monthly volume and the typical cost of the customer’s basket. Based on this, it is possible to calculate the core audience (i.e., the number of customers who make purchases in a store more than once a month), and provide the advertiser with information about how many consumers will see this advertisement. There is one more important point. We're talking about advertising being printed on the back of a cash register receipt. This, at one time, caused a lot of speculation on the topic of whether it would be visible to the end consumer? As practice has shown, the question is not “as scary” as it might seem at first. Indeed, buyers simply do not take many cash receipts with them. Cash receipts without advertising on the back. When checks with advertising on the back begin to be sold online, the number of checks left at the checkout drops sharply. This is explained both by the consumer’s curiosity about the curiosity (how many times have we observed how buyers simply twirled an unusual cash register receipt in their hands, looking at the new product in bewilderment) and the practical steps that are taken to attract the buyer’s attention to this advertising. In particular, when supplying a cash register tape with advertising on the back to a supermarket chain, the chain's management stipulates that the cashiers would issue a receipt to the buyer with the advertising modules facing up. It is necessary to understand the economic background of the whole process in order to understand why this condition is easily fulfilled by the network. The fact is that the network purchases blank receipt tape at its own expense, and the receipt tape with advertising is supplied to the network by an advertising agency (“RA”). Since the network significantly saves money on such a supply (RA takes on a certain percentage of expenses), the network is objectively interested in this cooperation and its preservation, introducing internal instructions for cashiers regulating the rules for issuing a check to the buyer. As practice shows, a cashier, once retrained, always issues a check to the buyer, with the advertisement facing up. I will give just one case. One day, the network ran out of commercials for receipt tape with advertising and KKM installed a regular receipt tape (“dummy”). It was interesting to observe how the cashiers gave the check to customers with the reverse side up, although this side of the check was completely blank.
Another step to attract the buyer’s attention was the introduction of stickers and stickers in the cash register area, informing that there is “something” on the back of the receipt. The stickers had a variety of contents, but mostly played on the slogan that “there is luck under the check.”
Over time, when cash register receipts with advertising on the back become commonplace online, the consumer, without any actions stimulating his attention, begins to independently pay attention to this advertising.
In the paragraph above, we focused on the supermarket chain. However, we must not forget that “KKM” is used not only in them. ATMs provide an extremely wide field for RA activities. As a rule, banks prefer to place their own advertising on the back of ATM receipt tape. Therefore, for RA the bank itself acts as an advertiser. In supermarket chains, you can advertise products already available in this chain (in this case, the advertiser is the product supplier) as well as the services of third-party companies.
This advertisement is extremely interesting. small towns, where supermarket chains attract the attention of consumers with high purchasing power. In this case, the advertiser can be sure that advertisements for his service or product will be shown to the appropriate audience (if, of course, this is the audience he needs).
Of particular interest is the placement of information about bonus programs and discounts that the consumer can take advantage of upon presentation of a cash receipt with advertising. In this case, the prospects for using advertising on receipt tape are revealed as a marketing tool, which, if handled correctly, can achieve very impressive results (obviously billboard, the consumer cannot provide to receive a bonus, and a cash receipt with an advertisement on the back is quite suitable for such a role).
Now we will look at several examples of working with the audience through this advertising medium (only proven, practical examples will be given).
Effective use of advertising on receipt tape as lottery ticket. This is how our colleagues from Petrozavodsk used this opportunity. On the back of the receipt tape there were advertising modules in the form of coupons, on which the rules of the lottery were announced. To participate in the lottery, in the appropriate field of the coupon, the buyer was asked to enter his last name, passport number and cash receipt number (written by the buyer on the front side). Half of the completed coupon (also known as a fragment of the receipt) was dropped into the appropriate receiver, where it waited for the day of the drawing. The second half of the check (with its number on the front side) remained with the buyer, and was the “key” (identifier) of the owner of the coupon. It should be noted that for greater protection against abuse by unscrupulous lottery participants, a “background” of the original configuration was printed on the reverse side. When the completed coupon was combined with its half of the receipt, the pattern was completely combined.
It should be noted that the main condition for participation in the promotion was that the buyer had an intact field of the lottery coupon printed on the back of the receipt tape. The height of the coupon field was selected in such a way that only 20-24% of buyers who collected more than 15 product items had the opportunity to receive this coupon intact and take part in the lottery.
Of course, the sponsor of this action was the advertiser company, under the promotion of which this project was carried out.
No less interesting is another project, which was initiated by the marketing department of the famous Moscow hypermarket. On the reverse side of the receipt tape, at certain intervals, the inscription “GIFT” was written. Those buyers who received a check with an intact inscription (not on the break line) had the opportunity to go to the “prize table” and upon presentation of the check receive a gift.
By the way, to avoid reuse prize cash receipt, these checks were “canceled” with the hypermarket’s stamp “Gift received”. This kind of action was determined not only by the need to keep the buyer’s cash receipt in case the latter needs to use the check for its intended purpose, as a fiscal document confirming the buyer’s right to return the purchase (see “Consumer Law”) but also as a guarantee in case the buyer wants to re-receive a gift using a used receipt.
Our colleagues from Barnaul went even further. The buyer who received a cash receipt with the inscription “LOttery” on the back was asked to fill out a separately issued form, in which the buyer entered: full name, passport number and contact phone number, and in the “LOttery” field entered the serial number of the participant, which was assigned here same, at the table where the coupons were filled out (the number was assigned by the checker girl, who entered the check number into a special journal, and in return told the participant his number). After this, the buyer filled out a short questionnaire with questions directly related to the quality of service on the network and the goods sold. The main prize of the lottery was a car, and the secondary prizes were discount cards networks issued to customers the very next day if the buyer filled out an additional questionnaire (questions directly related to the organization of a grocery home delivery service were analyzed). Based on the results of a monthly survey, the chain sold 24,549 discount cards, and the show staged at the main supermarket on the day of the main prize drawing initiated a surge in consumer activity, which led to a total increase in the chain’s turnover of 8.2%. Consumable part The promotion consisted of the cost of circulation of a cash register tape with modules of the ongoing lottery on the back. The main prize was provided by a VAZ dealer, on a barter basis, in exchange for advertising the dealer online for the period of the promotion. In the case considered, the advertisers were a supermarket chain and a car dealer. The campaign was planned and initiated by an advertising agency.
Strictly speaking, the lottery also offered secondary prizes, including supermarket discount cards.
As you can see, a receipt tape with advertising on the back provides the advertiser with an extremely wide choice in choosing the method of action. In turn, before advertising agencies an incredibly broad perspective opens up in the field of development of new and effective methods promotion of goods based on a new advertising medium.
As you can see, in the first part of the article we talked about placing advertising on the back of the receipt tape. Let's now look at how receipt tape advertising will develop in the future.
Even with existing KKM machines that do not have the ability to apply color advertising modules to the receipt tape, it remains possible to use the KKM print head to apply advertising information to the front side of a cash register receipt. It is interesting to use this opportunity in the following way. As you remember, in the checkout area the barcode of the product is read using an IR scanner. The read data is entered into the KKM memory and is also duplicated via a separate data bus to the statistics server of the supermarket chain. The following use seems rational existing system. At the moment the barcode is read, the purchase data goes not only to the KKM, but also to the newly introduced server, which we will conditionally call the advertising server - “RS”. "RS" analyzes the composition and cost of purchased products, and also takes into account such factors as: time of purchase, total cost shopping carts, etc. At the moment when the cashier presses “Enter” to print a receipt, “RS”, based on the received data, makes a selection from its own database advertisements, choosing from them the one that most fully satisfies the existing portrait of the buyer and his needs. After this, “RS” sends the advertising information it has selected to “KKM”. Advertising information can be printed with the KKM printer head: above the fields of product items; under them; or duplicated both above and below.
Let us give elementary examples of advertising options for related products.
There are a lot of dairy products in the shopping cart. “Understanding this,” RS places an advertisement for a related product, for example, some cookies, on the buyer’s receipt.
The system will respond to the presence of beer in the customer’s basket by advertising crackers or other products traditionally combined with this product.
However, advertising of related products alone does not exhaust the capabilities of the system. Since each barcode of a product corresponds to its text decoding, it becomes possible to apply not just system-matched advertising modules, but contextual advertising modules. Those. such modules, the content of which is associated with the type of product being purchased. Let's bring next example. The advertiser is faced with the task of promoting a product of a certain product group. For example - olives. Then, the system is given a command to apply an advertising module advertising exactly the advertiser’s brand of olives to all cash register receipts containing information about the purchase of goods of this group (olives, olives, etc.). You can do the same with other products and (or) goods.
If RA has an agreement to place this type of advertising with not one, but several supermarket chains (by the way, not necessarily located in the same city as the agency’s “headquarters”), a certain globalization of this project is possible. Its essence is as follows: “RA” provides the advertiser with the opportunity to place advertisements not only in one single network, but also to reach a truly huge audience of many networks. Moreover, it should be given very precisely to the target group of consumers. The most interesting thing here is that with this scheme, preliminary printing of advertising modules on the receipt tape is not required. Consequently, the cost of advertising is incredibly reduced. It is also interesting that “at the press of a button” advertising instantly begins to be placed on cash register receipts, all “KKM” included in the system. There is a saving of time and money, coupled with the obvious effectiveness of this approach.
However, the system is capable of more than just this. Firstly, there are no advertisers on the checks for the contents (i.e. keywords) you can place background or image advertising. For example, “RA” itself or advertisers, information about whose goods and services needs to be communicated to a wide audience. Secondly, it opens up the opportunity to conduct large-scale lotteries and promotions throughout the country, without any associated costs for the production of printing media (since the check itself is a fiscal document). Moreover, these promotions and sweepstakes will not need self-promotion at all, because... information about their implementation is given in the literal sense of the word “in the hands” of the consumer.
The introduction of such a system into practical operation does not pose serious technical difficulties, since all the infrastructure required for its operation has already been created and is used everywhere in existing networks.
It would probably be correct to note the fact that contextual advertising on the receipt tape, was a “derivative” of our other invention, in which the system described above displayed information not on a cash register receipt, but on a video terminal located in the cash register area. Economic analysis showed that according to the basic scheme, RA should invest in the installation and installation of these video terminals (do not forget that some of our colleagues have exclusive agreements with supermarket chains for advertising through video terminals). When advertising directly on the receipt tape, these (albeit one-time, but very significant) costs do not need to be incurred. Placing advertising on the front side of a cash register receipt increases its length, therefore, the cost of the receipt tape increases. However, the increase in the cost of the receipt tape will be, in the worst case, 10 - 15%. "RA" dividends from such advertising campaigns much higher. To be more precise, RA's expenses are directly proportional to the number of advertisers. Those. if there are no advertisers, then RA does not incur any expenses, since the cash receipt has a standard length. If the advertiser appears, then the increase in the length of the check pays off from his funds.
The system presented to your attention for placing advertising on a receipt tape is not only effective in its advertising essence, it also has economic flexibility, allowing you to spend money on advertising only when there is a need for it. It will not spend a single cent from RA's pocket for those periods of time when the advertiser is absent, and at the same time, it gives the advertiser the opportunity to spend their funds purposefully, showing advertising only to those who are truly interested in it.
In conclusion, I would like to note the following. We are sure that high technology in combination with existing mechanisms for interaction with the audience, will gradually displace the market of traditional advertising media. This is due to economic reasons, namely: you do not need to design, create and install advertising designs; there is no need to maintain a staff of specialized employees; your sales office becomes a “cyber office” from which, through computer networks, you can instantly place advertisements so that they are shown only to those who really need them.
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