The service sector brings the greatest profit, since it is not related to at great expense for production. Therefore, for a novice businessman this area will always be more interesting.
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But this does not make opening a paintball club an easy task accessible to everyone. Without understanding the essence of the game, it will not be useful.
Key Aspects
The game originated as entertainment for foresters; the military included it as part of their training. Currently, in the United States, paintball matches attract entire stadiums, and even world championships are held.
It allows you to spend your weekends on fresh air, experiencing new, previously unknown feelings and sensations. Outdoor play infects with positive emotions and increases adrenaline in the blood.
Description of the gameplay
The word "paintball" is translated from English language like a paintball. Playing with a ball completely filled with paint is classified as a sport. It involves two teams who play against each other on a sports ground that has special training.
To conduct and organize it, special paintball clubs are opened, with from 1 to 10-15 different locations.
According to the game scenario, the assigned tasks for the participants are:
- defeat of the opposing team;
- performing a specific task.
The paintball player participating in it is armed with a marker, which is a mechanical or electro-mechanical mechanism that looks like a regular gun or machine gun. The gun is filled with balls, which are the main attribute of the game. The gun is fired using compressed air. The ball, hitting the enemy, splits, leaving paint stains on the enemy's equipment. The player is out of the game for some time.
During the development of the game, paintball directions appeared that were fundamentally different from each other:
- sports professional;
- paramilitary;
- children's;
- laser
With the help of a timed game, a paintball player gets into touch with a world that is full of danger and risk.
He bombards the enemy with a multitude of gelatinous balls filled with paint, feeling the elastic movement of air in the space around the cover, receiving bruises, dissolving the accumulated aggression in battle. After such a pastime, any participant feels happy and freed from the burden of city bustle.
Target Audience
Paintball has rightfully earned the title of an exciting game that adults and children enjoy playing. Almost the entire population of any city or village can become potential clients of the club. The target audience includes children of all ages, starting from 12 years old, adults without any age limit.
Moreover, more than 50% of adults are among corporate clients who prefer entertainment and active recreation, lead an active lifestyle, and are fans of extreme sports and recreation.
It turns out that the limitation for the game may be a tender age or poor health, which will not allow the participant to quickly overcome obstacles and dodge enemy bullets. So you can always come up with new look paintball and involve additional contingent in it.
Location
The question of the location of the club directly depends on cash that are invested in the business, the goals and duration of its operation. Paintball club located within the city, close to the places where sports grounds, saunas, courts, bars, entertainment centers is the best option.
There is no need to avoid abandoned objects related to long-term construction, basements various buildings, unused military training grounds and the territory of military units, which can become an ideal vacation spot for young people.
The area outside the city, located near campsites, tourist centers, former camps it is no less attractive for children, because many companies try to organize corporate events in nature, especially in the summer. In this case, the territory must be fenced with a special net, and strict control of the territory by a security service must be organized.
The simplest option is field work, when a minibus is hired to take clients to the venue of the game. But then it is necessary to organize travel in both directions. Distribute tickets in the usual way, providing for their sale in companies and firms, educational institutions.
Regardless of the location of the playground, rooms are needed for changing clothes with lockers for personal belongings and taking a shower. The lack of basic conditions can become an obstacle to attracting customers.
How to open a paintball club from scratch?
Business registration
To start a business, you must register a company, LLC or individual entrepreneur in accordance with the provisions of the Tax and Civil Codes, choosing the form of taxation.
As directed Federal Law about licensing, this type club activities do not require a license, as they relate to sports and entertainment services provided outdoors.
To register, you will need the usual set of documents, which includes:
- application requesting registration;
- LLC Charter with signatures of the founders, Constituent documents with information about the Authorized capital and legal address, if this form of business is chosen;
- a receipt certifying payment of the state duty;
- rental agreement for premises or area for games;
- certificates certifying the quality and reliability of equipment;
- permission from the Fire Safety Authorities.
Equipment purchase
The initial stage will require a basic set of equipment, which includes 10 sets of equipment, a mini station for filling balloons, a transport cylinder, and a uniform. You can complete the kits yourself, but the best option would be to order them from specialized stores to purchase high-quality equipment.
The equipment set consists of:
- 10 markers, Tippmann “98”, “Kalashnikov” are considered the best;
- air cylinders equipped with a reducer;
- gas station for refilling cylinders;
- transport cylinder at 350 atm;
- ammunition made in the form of gelatin balls, usually 2000 pieces per box;
- equipment consisting of protective masks and vests, knee pads, elbow pads, goggles, helmet;
- camouflage, protective suits different sizes;
- referee equipment.
Staff
The main requirements for the club staff are high professionalism, communication skills, and the ability to establish relationships with people of different age categories. The image of the club depends on the staff, so the selection must be taken responsibly.
The staff of a small paintball club consists of:
- manager,
- judge-instructors,
- technique.
As the club develops, the staff will naturally expand.
Therefore, it is necessary to provide in staffing table an increase in units of judges, a manager involved in marketing and advertising, an accountant, a cashier, security workers, and a driver. If the plan plans to open a bar or cafe, then the staff will increase to include bartenders, waiters, and cleaners.
The main responsibilities of a manager are:
- constant work with clients, including potential ones;
- accepting applications for organizing games, preparing applications for necessary materials, deals with the reservation of places, gives orders for organizing games and preparing equipment;
- purchase consumables, equipment repairs.
Functional responsibilities of the instructor:
- demonstration and explanation of the game process;
- familiarization with safety rules, handling weapons, equipment;
- providing assistance to players, answering questions regarding the game, time-outs, refereeing.
It is the instructor who must thoroughly know the rules and nuances of paintball. Therefore, it would not be amiss to train the selected candidate and send him to the Federation for training.
The responsibilities of the technician include maintaining and servicing equipment, playgrounds, uniforms in working order, issuing camouflage, equipment, and ammunition.
The founder, acting as a director, organizes the general management of the club and resolves financial issues.
What is the price?
Cost Estimation
To start a business it is necessary at the initial stage, depending on the scale of the club, approximately from 5 thousand dollars to 10 thousand., for which you need to purchase equipment, uniforms, rent a place for the game, or you can buy a franchise, then the costs will decrease slightly. When drawing up a business plan for a club, it is necessary to take into account that the initial capital is spent on two types of costs:
- One-time:
- registration of a legal entity – 18,000 rubles;
- organization of playgrounds together with protective fencing – 40,000 rubles;
- purchase of a set of equipment – 85,000 rubles;
- purchase of camouflage and equipment – 67,000 rubles.
Total: 210,000 rubles or 5,060 dollars.
- Monthly:
- purchase of paintballs – 30,000 rubles;
- weapon refueling costs – 2500 rubles;
- rental expenses – 35,000 rubles;
- staff salary costs – 55,000 rubles;
- expenses for maintaining uniforms and equipment in proper form – 9400 rubles;
- expenses for advertising events – 2000 rubles.
Total: 133900 rubles or in dollars – 3226.5.
Basic and additional services
The paintball club provides services, the main of which are:
- organization of games for a narrow group of people working in one company or firm, students educational institutions, military schools;
- provision of services for active pastime and recreation;
- holding sports competitions and tournaments on the club’s playgrounds;
- conducting classes in which masters of sports in paintball take part, training for security services and law enforcement agencies;
- carrying out outdoor activities.
TO additional services can be attributed:
- sale and rental of equipment for playing paintball;
- opening a store with goods necessary for playing paintball;
- sale of video instructions for organizing and running the game;
- provision of transport services;
- organization of public catering points;
- provision of exercise equipment in separate training rooms;
- conducting other types of entertainment;
- provision of photographer and video operator services;
- organization and arrangement of fireworks.
According to old-timers of the business, during the season (during the warm season) the amount of profit from additional services is not inferior to the amount of revenue from the game itself. In winter, paintball players also do not sleep, but 30-40% fewer games are played.
Profit and payback
To make a profit and create a profitable business, you need to attract as many clients as possible by creating attractive services for them. The game of paintball has become popular and acquired the status of sports and entertainment, so the demand for it is constantly growing.
The cost of participation in the game for one person, depending on the region, ranges from 750 to 1650 rubles. The price is affected by the number of players and the equipment used. When organizing per month 15 full-fledged games with the total number of participants 500 a person can make a profit equal to:
- The total profit for the first month will be:
750*500 = 375,000 rubles, which in dollars will be 9036.14; - Net profit excluding taxes for the first month is equal to:
375000 – 343900 = 31100 rubles; - Profit for the next month including taxes:
Taxes are 20% of profit: (375000 – 133900)*0.2 = 48220 rubles,Net profit is equal to: 241100 – 48220 = 192880 rubles;
The business of opening a paintball club will pay for itself in full within a period of one year.
All types of gaming businesses seem simple and easy at first glance, but organizing a game with a varied scenario that will be popular is quite a difficult task. Sometimes, in order to approach it competently, it is worth listening to the advice of people who have walked this path from “zero” and achieved concrete success.
- In order for the business to flourish, it is necessary to constantly invest in the activities of the paintball club, in its individual areas, in those parts that are auxiliary in nature and ensure, in general, its normal activities.
- Provide options for the club to operate in the winter, because in the first years activities may cease.
- Constantly engage in marketing and promotional activities.
- It is necessary to cooperate with the Youth and Sports Committee, hold sports competitions, conduct classes with children from families experiencing difficulties, organize games with competing companies, create teams, and assign a training cycle.
- It is necessary to train personnel by sending employees to courses at the Paintball Federation.
- Expand the movement in the region to receive constantly growing active and passive income.
- Organize the sale of consumables, camouflage, equipment, equipment intended for the game.
- Repair and replace equipment and equipment.
- Create tactical games.
- Strictly follow safety and health rules to avoid causing harm to players.
- Develop a variety of programs and scenarios according to which the game will be played.
The constant development of a paintball club requires a special sense from its owner: you need to be able to catch the demand, and always be heard by local residents. A positive image plays an important role in this matter.
When doing what you love, the main thing is to receive not only profit, but also pleasure, because your club will delight you with communication with people of different generations, classes, and genders who take part in the games organized in it.
APPLICATIONS AND CALLS ARE ACCEPTED 24/7 and 7 days a week.
The paintball club business plan is designed to evaluate economic efficiency commercial project and prospects for its development in existing market conditions. Ready business paintball club plan with exact financial calculations may be submitted for consideration to an investor or lender, so all assessments and findings, as well as financial calculations must be carried out taking into account the actual state of the market and possible risks and force majeure situations.
Paintball club project: general information and business idea
The project to create a paintball club includes several points:
- - creation of an enterprise with high profitability;
- - obtaining high and stable profits - after 24 months, the income indicator should be at least 150% annually;
- — meeting the needs of the target audience.
The main activity of the future organization is providing paintball services.
General facts and figures, which are presented in more detail in the section on financial matters, the following:
- — the main source of financing is a commercial loan in the amount of up to 5 million 40 thousand rubles. The same amount will be equal total cost future project;
- — loan term – 24 months, during which new business should fully pay off and begin to generate stable profits. At the same time, according to preliminary estimates, the business will begin to pay off already 7 months after the start of operations;
- — interest rate on the loan is 16%, in the future it is possible to reduce it;
- — the amount of interest payments on the loan will be from 100 thousand rubles;
- - general economic effect from the implementation of the planned project for 2 years - from 758 thousand rubles or more.
When planning a business, the following risks will be taken into account:
- — high initial investment;
- - limited target audience, as a result – insufficiently high demand;
- — high level of competition in the industry.
The paintball club belongs to. The essence of this team sports and technical game is as follows: players are divided into 2 teams and receive an air gun that shoots gelatin balls filled with water-soluble paint. The gameplay lasts 10 - 15 minutes and aims at an attempt by players of both teams armed with such weapons to capture the flag located in the center of the field in order to move it to the opponent’s field. During this task, participants must hit the maximum number of representatives of the opposing team with paint bullets. The number of defeats is determined by the number of paint stains on the players' clothes. They usually play in an open space - a forest area or in a field equipped with natural or artificial shelters.
The advantage of paintball is that the game does not require special skills or good physical fitness. Doesn't have special significance age and gender – everyone can be united into one team.
The popularity of paintball lies in the fact that it represents a unique synthesis. This is especially important in the context of the increasing popularity of the outdoors and the mainstream hobby.
The target audience of paintball is traditionally not very wide: it is usually played by fans of adrenaline and active sports. But in lately The area of interest in this game is expanding. For example, this type of activity is often used by parents and teachers as a way to distract teenagers from street entertainment. A game of paintball can become good option conducting For example, many modern concepts team building are based on such a collective pastime.
According to statistics of the corresponding market segment, in recent years it has been developing steadily, constantly expanding the range of services. Therefore, a new club offering one or more types to potential clients should be focused on the existing dynamics of the industry and the level of development of competitors.
The main features of opening a paintball club are in the video:
Stages of creating a paintball club
The process of preparing for the opening and starting the work of a paintball club consists of several main stages, not counting the preparatory stage - studying the relevant market segment, the level of competition and pricing policy in the industry.
The process of creating a paintball club can be briefly described in the following points:
- — renting a site, equipping it accordingly and preparing for work;
- — registration of an enterprise - LLC or individual entrepreneur;
- — hiring staff;
- — advertising campaign;
- - opening and start of work.
In more detail, in accordance with the deadlines established for each stage, the process of founding and developing a paintball club can be presented as follows:
| Stages | Execution conditions | Completion deadlines |
| Start of the project | 1 – 2 year | |
| 1 month project | First 30 banking days | |
| Getting a loan | Availability of a mandatory package of documents | 1 month |
| Entry into the state register, registration with administrative and tax authorities | Concluded investment agreement | From 1 to 30 days |
| Selection of location, preparation of documentation | Preliminary work | 1 month |
| Purchase of equipment | Conclusion of an investment agreement | Up to 30 calendar days |
| Equipment installation | Receiving investment funds | Up to 1 month |
| Hiring staff | Production activities | Up to 30 days |
| Staff training | The end of the stage of organizing the production process | Up to 30 days |
| Conducting a marketing campaign | 30 calendar days | Up to 360 days |
| End of the project | 12 – 24 months |
Paintball club equipment
When starting to create a base for playing paintball, you should start by finding a suitable territory. The chosen location should be spacious enough for active movement of players and the creation of the necessary complex of playgrounds. In addition, the site must meet a number of standard requirements:
- — comfort and safety for players;
- — proximity to a populated area and convenient transport interchange – the city should be no more than 30 minutes’ drive away. But it is preferable for the base to be located within the city, since only car owners will come outside the city, which will significantly narrow the target audience;
- - minimum costs for creating and operating an organization.
When deciding whether to open a paintball club within the city, it is worth considering that placing such an organization nearby settlements, it is necessary to ensure good protection of property from outside intrusion, as well as to provide reliable protection of surrounding residential areas from noise. Otherwise, there is a risk of misunderstandings with local residents or government officials. Among other things, rent within the city is much higher, although there will be fewer costs for the delivery of materials and equipment, transportation of personnel and other technical expenses. The advantage of locating the base outside the city, first of all, will be the absence of possible claims from neighbors or local authorities authorities and relatively cheap rent. In addition, by opening a paintball club away from the city and creating the appropriate conditions, you can count on a more elite and solvent contingent - such clubs often become a vacation spot for wealthy visitors and corporate clients. But in this case, it is necessary not only to provide elite services, but also to equip the accompanying infrastructure - a restaurant, a tennis court and other additions to the main service.
The equipment of a paintball club is quite expensive - it is distinguished by the need to purchase large quantity consumables.
In addition to the basic equipment, it is important to take care of the musical accompaniment. Background music is an important element of the overall flavor of the club. It should not distract from the gameplay and create a certain mood.
The territories of former children's camps and boarding houses will be convenient for setting up a club, since they are initially equipped with the necessary infrastructure and have enough free space. A pine forest is suitable for playgrounds, as there is good drainage and the soil promotes active movement. It is advisable that this place should have abandoned, perhaps dilapidated buildings - they fit well into the concept of paintball.
The total area of the paintball base will be from 2 thousand sq. km or more, depending on the planned scale of the organization. It’s good if the rented or purchased site allows for the possibility of expanding the playgrounds in the future, so the larger the space initially, the better. In addition, in some situations, for example, in the event of a tournament, a one-time expansion of the site may be necessary. Therefore, it is important that the club has free space.
For the convenience of visitors, it is advisable to place signs and useful symbols on the territory of the club itself and outside it, additional benefits There will be equipment for changing rooms, showers, as well as a cafe or small restaurant. And if you additionally offer visitors an expanded entertainment infrastructure (archery, billiards, volleyball or mini-football), this will attract and retain more clients.
IN this project The possibility of creating 2 - 3 sites within the city (or 3 - 4 outside it), as well as one shooting range, is being considered. Each site will have a size of 50x80 square meters. meters. It is desirable that the sites have different topography and differ in the nature of the landscape. For example, one of them may be located in a forest, the other may be equipped with artificial shelters, etc. It is important that strangers do not enter the sites during shooting, for which it is imperative to provide for the presence of good fencing and security of the territory.
Closed spaces for locker rooms and showers must immediately be equipped. It is also desirable to have a properly equipped reception area, where the reception and lounge for clients will be located. You can also open a small cafe or buffet there. Additional profit will come from the sale of water, coffee and other drinks, which will come in handy after an intense rest. Another required group is technical premises, where markers will be stored and serviced. There should be a filling station for equipment under the canopy. There is a separate locker room and staff rest room, the manager’s office and, if necessary, other office premises.
The next important point in creating a paintball base is the purchase of equipment. The main mandatory tool will be a special marker - a device from which the participant shoots paint balls. The question of whether it should be considered a weapon remains open for many clubgoers. But the legislation clearly defines what a weapon is, and according to the official definition, markers cannot be classified as weapons. According to the same law, paintball markers belong to sports instruments that have only structural similarities with weapons. This information should be immediately conveyed to visitors and potential clients. For example, you can place this information on the club’s official website, as well as on the territory of the organization itself, in the rules for using the club’s services.
The list of basic equipment for a paintball club includes the following mandatory items and approximate prices:
- – masks – designed for entry-level players, equipped new system changing lenses – from 2,300 rubles;
- — markers different types and calibers - 25 thousand rubles;
- — gloves, knee pads and elbow pads – from 800 rubles for a pair of gloves or more;
- — feeders – from 1100 rubles;
- — high-pressure receiver cylinders with a volume of 10 l – 2,100 rubles;
- — protective vests, camouflage complexes – 2,400 – 2,600 rubles;
- — gas stations – from 1,700 rubles;
- — cleaning rods – from 140 rubles;
- — paintballs – from 1,500 rubles.
Additionally, you will need your own vehicle - preferably a minibus. To reduce costs, you can purchase a used car.
Having quality markers is one of the most important conditions for a club’s success. It is the number of markers on the balance that will influence throughput and club turnover. When purchasing markers, you should pay attention to their reliability and ease of use. For ease of use, you should give preference to semi-automatic devices; it is advisable to also purchase pumps, or markers with manual ball dispensing, and pistol-type markers. Each of these varieties has its own characteristics of use and its own target audience. You will need to purchase barrel plugs for the markers, which are required by safety standards.
Cylinders – sources of gas – will also be required. The minimum volume of a paintball cylinder is 12 g. The most capacious ones currently used are 0.8-liter containers, which are enough for 600 shots. A feeder is attached to the marker - a magazine for balls, made of plastic and also having different capacities. For pump-action markers, feeders for 40 - 50 balls are usually used, and for semi-automatic ones - for 180 - 200. When purchasing equipment, it is worth purchasing several different containers for different applications.
The safety of the players is ensured by a protective mask - one of essential elements equipment without which it is impossible for a participant to enter the site. The mask should be easy to use and easy to clean daily. Masks must be purchased for a team of 10 players and 2 referees. Thus, the minimum number of protective masks should be 12 pieces. At the same time, judges should purchase masks that are different in color and design - since they spend more time in them, the devices should be light and comfortable.
The next most important point is the acquisition of a gas station for gas cylinders. It is a set consisting of hoses, valves and taps, and is attached to the cylinder. It is advisable that in addition to the main gas station at the base there is a spare one, since its failure can suspend the work of the club and cause significant losses.
When purchasing equipment and consumables for a paintball club, it is important to pay attention to the availability of a sufficient number of spare parts. Sets of gaskets, wrenches, screwdrivers and other standard tools are required for repair work. For the work of judges, you will need a special tool - a cleaning rod, designed to clean the barrel when the ball splits. They are purchased according to the number of judges in the club - only judges work with them, and they are also responsible for the safety and integrity of the cleaning rods. Additionally, you will need scales to control the filling of the cylinders, a chronograph to measure the speed of the ball, and a protective net enclosing the field.
Since the player is given a clean uniform before starting, you need to purchase a sufficient number of sets - for each marker there should be 2 sets of clothing with protective masks and bandanas.
All equipment and inventory must undergo regular monitoring of compliance with quality and safety requirements. If necessary, it is imperative to carry out systematic repairs and replacement of individual equipment elements.
ABOUT technical support paintball club - below in the video:
Staff selection and marketing business plan for a paintball club
The number and qualifications of the club’s staff depend on its specifics and the scale of the services provided. Usually on starting stage you will need 2-4 judge-instructors, 2 administrators, the founder himself, who usually plays the role of manager and accountant, as well as technical staff. If additional areas, cafes or other recreational and entertainment facilities are opened at the club, it is necessary to attract more labor force. The salary for most employees will consist of the minimum wage and a percentage of the club's income. Regardless of the size and composition of the staff, the most important condition for success will be a high level of professionalism of the staff. Employees should be selected not only based on work experience, but also taking into account their personal qualities, first of all, the ability to find an approach to any client.
Marketing campaign will be based on the general state of the market and the level of demand in the selected area. It is also necessary to take into account the recent crisis of 2014, which set back many enterprises specializing in sports entertainment. Among them is paintball. In recent years, new organizations offering this type of leisure have appeared on the market, due to increased interest among the population.
Developing marketing plan business, you should determine the main contingent of the target audience. Potential clients of the paintball club will be young people aged 20–35 years who prefer sports leisure and active recreation. According to statistics, the largest number of target audiences (45%) are clients aged 25–35 years; another quarter of visitors are age group 20 – 25. At the same time, approximately half of the visitors are corporate clients aged from 20 to 35 years.
To increase traffic to an organization, you should conduct a comprehensive study of the industry and study the features of offers, advantages and disadvantages of competitors.
Evaluate competitive enterprises according to the following criteria:
- — convenience of location, including distance from the city, transport links and availability of parking;
- — work schedule;
- — quality and workload of sites;
- — pricing policy;
- — level of service.
Once the general level of representatives of the corresponding market segment has been determined, it is necessary to develop a concept for promoting the new enterprise on the market. First of all, you need to think about which segment the future club will belong to - economy class, middle class or business class. The most popular and promising standard price segment. Representatives of the middle class play paintball in such clubs, and corporate clients also turn to them.
To do this, you need to promote your new business in several directions:
- — in an online format: create your own website and promote it online; advertise your services on social networks, forums and ad sites;
- — develop profitable offers for corporate clients;
- — use existing media for advertising purposes;
- — distribute leaflets, business cards, place banners and billboards advertising the club.
The best way to promote the club's services is to maintain a high level of service and availability advantageous offers for regular customers.
Registration and tax registration of a business plan for a paintball club
The legal basis for a club specializing in the provision of sports and active entertainment services can be anything. In this case, both an individual and a legal entity are suitable. But most entrepreneurs decide to open an enterprise in LLC status. Compared to others legal entities this format provides for a minimal organizational and tax burden and at the same time gives broader powers than individual entrepreneurs.
The format of a non-profit organization is also possible, but in this case the main goal of founding an enterprise is to achieve socially useful goals, and not to make a profit. Therefore, in this case there will be certain bureaucratic nuances. For example, any profit received by an organization cannot be distributed among its founders or participants - their income will be officially accrued wages. Non-profit organization it makes sense to register if you plan to mainly work with schoolchildren or special needs social groups, as well as when a state grant is allocated for the opening and development of an enterprise.
Thus, taking into account all the nuances, opening an LLC makes the most sense. This structure requires a small package constituent documents, a list of which can be obtained from the Federal Tax Service or the relevant regulations, as well as copies of personal documents of each of the founders. In addition, it is mandatory to pay a state fee and deposit authorized capital in the amount of 10 thousand rubles. The period for registering an LLC is up to 2 – 3 weeks, subject to submission complete package documents.
Since the question of whether paintball markers belong to the category of weapons is clearly defined by law, a paintball club does not need a special license to own and operate weapons. This information can be clarified by studying special law about licensing: .
The tax burden of an organization providing entertainment services does not present any particular difficulties or additional requirements. The list of mandatory taxes includes the following items:
Financial calculations
After studying the existing offers on the market and the average pricing policy in the industry, an approximate price list for the club’s services will need to be compiled. Approximate prices for basic services will be as follows:
| Entry per person | 240 – 290 rub. |
| Entrance after 23.00 | 420 – 470 rub. |
| Equipment rental (mask, marker, camouflage, protective gloves, bandana) | For free |
| Refilling with gas during game day | For free |
| Admission on weekdays (Mon – Thu, except holidays) | 50% discount |
| Login for children's and youth sports organizations | For free |
| Entrance for birthday celebrants | For free |
| Entrance for regular customers from 4 visits | From 175 rub. |
| Entrance for regular customers from the 7th visit | For free |
| Balls | |
| 100 pcs. | From 290 rub. |
| 500 pcs. | From 870 rub. |
| 1 box (2,000 pcs.) | 3,500 rub. |
| Smoke grenade RDG | From 250 rub. |
| F1 paint grenade | From 270 rub. |
| Grenade with RGD paint | From 290 rub. |
| Barrel 14" | 240 rub. |
| Sports marker | 410 rub. |
| Walkie Talkie | 350 rub. |
| Protective vest rental (can be provided free of charge for girls) | From 120 rub. |
| Grill rental | 300 rub. per day |
A general list of costs for opening a paintball club, including start-up investments and expenses that the founder will face during the first month and year of the club’s operation, can be summarized in the table:
| Expense item | 1 month | 1 year | One-time expenses, rub. | Total for the year, rub. |
| Renting a building, premises (from 60 sq.m.) | 60 thousand | 720 thousand | 120 thousand | 840 thousand |
| Purchase of equipment (from 10 units) | 2 million 268 thousand | 2 million 268 thousand | ||
| Purchase of a minibus (1 pc.) | 1 million 300 thousand | 1 million 300 thousand | ||
| Purchase of consumables (about 100 units) | 143 thousand | 1 million 716 thousand | 1 million 716 thousand | |
| Website creation, payment for hosting, purchase of scripts | 135 thousand | 135 thousand | ||
| Fixed advertising costs | 45 thousand | 540 thousand | 100 thousand | 540 thousand |
| Salary (for 12 months) | 477 thousand | 5 million 715 thousand | 5 million 715 thousand | |
| Taxes (12 months) | From 143 thousand | 1 million 718 thousand | 1 million 718 thousand | |
| Unforeseen expenses | From 392 thousand | From 392 thousand | ||
| Total | 725 thousand | 8 million 690 thousand | 4 million 315 thousand | 13 million |
The structure of projected income is calculated taking into account the estimated prices for basic types of services. The seasonality of the business, possible force majeure situations and existing risks should also be taken into account.
In general, the sales forecast for paintball club services is made based on several main criteria:
- — analysis of demand in the market segment of interest;
- — analysis of the general state of the market;
- — conclusions about the state of the selected market segment and the sale of relevant services.
Two main stages of doing business are taken into account - the first 12 months from the start of activity, constituting the investment period, and 13 - 24 - stages of operation.
| Period | Type of service | Sales volume per month (persons, pcs.) | Price, rub. | Sales revenue, rub. |
| 1 – 12 months of investment | Entrance to the club | From 900 people | 290 – 500 per 1 person. | 261 – 450 thousand |
| 1 – 12 months of investment | Sale of balloons | From 1000 pcs. | From 290 for 100 balls/from 3700 per box | 290 thousand – 1 million |
| 1 – 12 months of investment | Protective vest rental | From 100 people | From 120 for 1 vest | 12 thousand |
| 1 – 12 – month of investment | Grill rental (3 – 4 pcs.) | From 75 orders | From 290 per day | 22 thousand |
| Entrance to the club | From 1125 people | 300 – 650 | 338 – 698 thousand | |
| 13 – 24 months of operation | Sale of balloons | From 1250 people | From 300 for 100 balls; from 3600 per box | 375 thousand – 1 million 250 thousand |
| 13 – 24 months of operation | Protective vest rental | From 125 people | 120 for 1 vest | 15 thousand |
| 13 – 24 months of operation | Grill rental (3 – 4 pcs.) | From 94 orders | From 300 per day | From 28 thousand |
If the trends outlined in the plan continue to operate during the first two years of the project, including an increase in the volume of services and consumption of 4–20% per year, the increase in sales over 12 months will amount to more than 14 million rubles.
The study allows us to conclude that the paintball club is highly promising as an entity entrepreneurial activity. This type of business is considered high-risk due to its significant costs and limited target audience. But with proper marketing policy, sufficient financial investments and availability necessary knowledge and the manager’s skills, this business will bring a stable profit by the end of the first year of operation.
Learn more about paintball equipment in the video:
Paintball is a word that even ten years ago caused confusion and misunderstanding among the citizens of our country. But times change, people develop, learn new things. And today few people can be surprised by playing paintball. With the onset of the warm season, from about mid-spring to mid-autumn, various paintball clubs begin to actively operate, competitions, tournaments, and championships are held. But also ordinary people Those who do not do this professionally are not averse to shooting at each other for fun and entertainment. The demand for paintball is growing, which means we need to borrow free niche, offering people an alternative to barbecue, fishing, and just sitting in the park with a beer. To be frank, active and extreme recreation is becoming more and more popular every year. Perhaps people are tired of “standard” types of recreation, or maybe the very concept of recreation itself is reaching a different level. I want to get a charge of adrenaline, vigor, new, previously unknown sensations. Paintball, just in time, helps solve all these needs.
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Another plus, paintball is team game. You can invite all your friends, acquaintances, gather colleagues at work, or business partners. There are no superiors or subordinates here. All you have is a supply of paintballs, a strategy, a mask, equipment, and the desire to defeat the opposing team. In this article we will talk about how to make money on paintball, what you need to do first. How to open a paintball club where to buy equipment, what documents to collect, how to draw up business plan, and what must be taken into account. If you approach the matter correctly, drawing up right business plan and having thought through all the points, you can make good money on paintball, developing your club, offering all new services and leisure options.
How to develop a paintball club
There may be several options for the development of a paintball club. It all depends on the initial investment, your capabilities and ability to negotiate mutually beneficial cooperation. First of all, you need to find a base for games. There are many options here. It could be some kind of abandoned building on the outskirts of the city, it could be a recreation center where there is a large free area, you can organize a springboard for games somewhere in a forest or planting. It is clear that in the forest or planting you can play calmly, and no one will charge you. But with the recreation center everything is a little more complicated. Here you need to negotiate with the owner and give him arguments that such cooperation will be beneficial for both you and him. Firstly, paintball is played by teams, which means you will bring a dozen potential clients to the base. Secondly, no one leaves after the game, and, as a rule, there is a high probability that everyone will remain at the same base for further rest. You can find other motives that will be significant and will be a plus for your cooperation. If you have some free money that you plan to invest in a paintball club, then you can think about not only one play area, but several. It is very interesting when you offer the client several game options: capturing a base, night games, playing in the forest, playing at a construction site, etc. Something similar to a computer shooter, where you can choose any map you like.
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We are sure that in your city, somewhere on the outskirts, there are abandoned buildings, and maybe a whole complex of buildings. Contact the district council, rent this building, put it in order, and go ahead, you can play. From our experience, we will say that one day we were playing on the territory of an abandoned children's camp. This means everything is possible, everything is real.
Necessary documents for opening a paintball club
If we talk about documents, then everything is as simple as possible. You only need a certificate of registration of the enterprise (as a rule, an individual entrepreneur is registered under a paintball club), and a certificate of payment of a single tax. Of course, you can work without registration, bypassing the tax service, but this is not serious, and you will not receive many serious orders. If you are already organizing a business, then you need to do everything as openly and transparently as possible, so that the customer is confident in your reliability, and there are no complaints from the state. They are not mandatory, but you can always have the following documents:
- Certificates for equipment and marker (special game weapons). If the players are experienced, they will definitely ask what kind of markers you have, where your equipment comes from, what kind of balls you will shoot, etc. In order not to be unfounded, you can provide all the certificates and documents that confirm their quality and reliability.
- Documents for renting the land or building in which the games will be held.
From documents, perhaps, everything. The legislation, at the time of writing this article, did not have any special requirements for paintball clubs; certification and licenses are not required to engage in this type of business. Everything is as simple, clear and accessible as possible.
Start-up capital for opening a paintball club
Paintball club business plan will necessarily include estimated expenses and potential income. In order to open your own club, you will need:
- Buy equipment. The basis of your paintball club is good, high-quality equipment. A paintball kit consists of a marker (special weapon), equipment (protective suit, goggles, helmet, elbow pads, knee pads, gloves). You need at least 20-25 such sets. It’s very rare that all 20-25 sets will be used at the same time, but don’t forget that equipment and markers can break during the game, and everything will need to be promptly replaced. Therefore, you should always take it with a reserve to avoid awkward situations. Paintball shots are fired by a sudden release of compressed air. Accordingly, you need cylinders for markers, stations that will refill these cylinders, as well as balls for the game.
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Now let's take a look at the prices. Markers cost $90 and up. But if we take the average price of a normal marker for the game (we are not talking about professional ones, the price of which starts from $500 and above), then it is approximately $150-200. The price of a marker cylinder also starts at $30. But it’s better to take something more expensive, and, accordingly, more reliable. A good cylinder costs from $100. Also add here the costs of an air pumping station, equipment and protection. By the way, in order to save on camouflage clothing, you can not buy it in specialized stores, but have it sewn in a studio. In total, based on average prices at the time of writing, you will need at least $7,000 to purchase 25 sets of equipment and equipment.
- You will also have to spend money on organizing the playing space. People won't play in a bare field, will they? In order to make the whole process more interesting, you need to install various barriers, make shelters, and put in interference. Available materials (tires, boards, car cabins, and other items) are perfect for this. If the budget is large and the scope of the club is also serious, then you can make everything to order. Also, do not forget that if you organize several sites, then the costs will be higher.
- Advertising costs. There is no exact budget here either. You may not advertise at all, but then the business efficiency will not be great. At the initial stages of your club's work, you need to invest in maximum information and advertising. We'll talk about this in more detail later.
According to our personal calculations, in order to open a paintball club, you will need at least $10,000. Of course, this figure may be less if you already have an equipped gaming platform, and you can advertise with minimal costs. But you will have to shell out a good amount of money to purchase equipment and equipment. Don't forget about running costs. These include:
- Purchase of consumables (game balls, air cylinders)
- Salaries for employees. Before each game you need to fill the cylinders, charge the markers, distribute everything, give instructions, and control the game process. If you are not going to do this yourself, then it is best to hire 1-2 people. No special qualifications are needed here, and summer period You can even take students. You won't have to pay much either. The bet can be a fixed 15-20 dollars per game.
- Taxes and fees
- Rent for the land or premises where the games will be held.
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Paintball club income
Having paid attention to the starting investments, it is necessary to talk about the income of your future paintball club. What and how much can you earn?
- Payment for participation in games. This is completely optional, and, as a rule, many clubs do not practice this at all. There is a fee only for participation in competitions or tournaments.
- The sale of balls is the main profit of the paintball club. On average, a person needs 200-300 balls for one game. A package of balloons (2000 pieces) costs $35. If we assume that 20 people will play per day and they will spend 2 packs of balls, then you can earn 300-400 dollars.
Most often there is fixed price games, let's say $20 per person. This price includes equipment rental and 150 balloons. If you want more, you can pay another $10 and you will get 300 balls. Thus, a game and 300 balls will cost one person $30. Accordingly, with 20 people you will earn 600 dollars, of which net it will be about 400. Under ideal conditions, 3-4 games can be played over the weekend. But this is the ideal option. It will be great if at the beginning of your development you can receive one order per week.
Paintball club advertisement
Mass advertising should begin on the eve of the May holidays. It's already getting warmer outside, and people are starting to think about active recreation. Not everyone drinks beer and eats barbecue; some people want to run, shoot, and have fun. Advertising can also be divided into several types:
- Advertising in sports stores, tourism and recreation stores. You can try to negotiate with the owners of such stores that you will leave your business cards, flyers, or even set up a stand. In return, you can offer advertising of their store among players, or a discount, or maybe even a free game, in your club.
- Advertising in magazines and newspapers. If there are magazines about sports, tourism, or recreation in your city, you can order an article there, or simply advertise on the spread. If there are no specialized ones, but there are simply information about the life of the city, then this is also suitable.
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- Advertising on the Internet. You must have your own website, which you need to promote according to regional queries such as “Paintball Kyiv”, or “Paintball Tula”. Also promote secondary queries “Paintball price Kyiv”, etc.
- Don't forget about advertising on social networks. This great place, where you can provide information point-by-point. Select guys from your city aged 17 to 35 as your audience, and show them ads that lead to your public page or directly to your website.
- You can also try using the “old-fashioned” method - announcements, leaflets, flyers.
In general, advertising is a set of measures, and you need to try, experiment, combine these and other methods of advertising your business. That's probably all we wanted to tell you in this article. We are sure that now you know more about, and will be able to compose without any problems paintball club business plan.
A profitable business can be built not only on essential goods - food, clothing, hygiene products, etc. As they say, “not by bread alone”: today the demand for services and entertainment is growing. People want to have fun and usefully spend their time, and this very natural desire can give you the opportunity to receive regular profits. Let's talk about how to open a paintball club and what benefits you can get from it.
What is so attractive about paintball?
War games have always been popular. And they are finding more and more adherents. Yesterday's boys, having matured, spend the lion's share of their time in offices or behind the wheel, so the opportunity to feel the rush of adrenaline, run around and shoot "for fun" becomes an excellent way to organize leisure time.
For your paintball business to flourish, it is better to organize it in a big city - where there are enough fans of this entertainment. And besides, you need to approach the issue with imagination and offer your clients not only equipment rental, but also various adventures - then interest in the game will not disappear.
Registration
It’s better to start a new business with official registration - this will save you from unnecessary problems with tax office and representatives of the law.
If you do not plan to hold large-scale games and competitions in the near future, it will be enough - this will make it much easier for you to keep records.
You need to select OKVED that corresponds to the type of activity. In your case, this is “rental of sports equipment that does not require certification.”
Taxation system that is suitable for a paintball club.
Playground
After registration, the next step will be to find a training ground for the upcoming battles. The most suitable places are abandoned construction sites, former military units, unused and dilapidated warehouses and industrial facilities. If you have something similar within your city, great. If not, you can equip the play area yourself. It is important that there are transport stops nearby - it should be easy to get to you. The presence of a cafe or restaurant nearby is also welcome: playing in the fresh air increases appetite.
Another good option is cooperation with an existing country recreation center. You can equip a site in the immediate vicinity, and many vacationers will be happy to use your services, and the base itself will add additional entertainment to its asset. At the same time, you don’t have to rely only on vacationers - your “own” visitors can also come to you. And this will also be beneficial to your partners - after all, tired and hungry “warriors” will make money for the local cafe, and perhaps stay to “continue the banquet.”
We purchase equipment
The main expense item when organizing a paintball club is the purchase of sports equipment and consumables. What you will need to get started:
- mesh to fence the area;
- a uniform for players (at least two colors to divide the participants into teams), it would be better and cheaper to have it sewn to order. Don't forget that you will need sets of different sizes;
- protective vests, knee pads, including “children’s” sizes;
- masks;
- markers;
- air cylinder with reducer;
- transport cylinder (350 atmospheres);
- gas station;
- ammunition - gelatin balls with paint (sold in boxes of 2 thousand pieces). There are summer and winter “cartridges” and buy them according to the season.
You need to be imaginative when it comes to designing and arranging the playground. At the training ground you will need obstacles and shelters. Their role can be wooden buildings, old tires or any other objects. The main thing is to make the game more dynamic and interesting.
Club staff
To get started, you will need at least two employees. Firstly, a manager, whose responsibilities will include working with clients, issuing equipment, “ammunition” and uniforms. Also, purchasing consumables and maintaining equipment in working condition will fall on his shoulders.
The second specialist is a trainer-instructor. He will work at the training ground and help the participants in the game: demonstrate the equipment, explain the rules for handling it, help at the pit stop, and referee.
When the business begins to expand and there are more clients, you will need an accountant on an ongoing basis and 1-2 more instructors.
Since your employees will not need special knowledge and skills (in paintball everything is extremely simple), you can hire students for these positions.
Additional services
A paintball club is essentially nothing more than a sports rental. However, in order for your business to flourish and bring regular profits, you can offer additional services to your clients: for example, organize a shooting range or ATV rental on the club’s territory.
You also need to pay special attention to organizing work with clients: come up with interesting scenarios games, constantly offering promotions (this is especially true for the most active, but not the wealthiest paintball fans - students and schoolchildren).
The most profitable work can be with corporate clients – organizations and enterprises. In this case, the emphasis should be on team building and team building.
Advertising
People should know about your club potential clients, and therefore a competent advertising campaign is simply necessary. Posters, business cards and flyers, promotions and bonuses - all this should be used to express yourself.
An important part of promoting an enterprise to the market will be the creation and development of a website and groups in popular social networks. Still, nowadays people look for the information they need (including about leisure opportunities) on the Internet. It is better to entrust the creation of a website and maintenance of pages on social networks to professionals.
You need to know this
Those who have been working in the paintball business for a long time and successfully note that the most difficult thing in it is organizing games in winter period. This is understandable: many of those who happily run around the playground in the summer and shoot paint at their comrades, in the winter prefer a less extreme holiday - in warmth and comfort. And yet, winter paintball may well exist, especially if the club has a place to relax (a heated house) and a sauna.
To popularize your club, you can hold competitions (including city ones), for this you need to agree with the youth department of the city or one of the district administrations. Training courses for beginners can also become one of the sources of income.
Needed with special attention concern the safety of game participants. Of course, a paintball will not cause serious injury, but bruises are an almost obligatory attribute of playing paintball. However, if the rules are not followed, you can suffer quite seriously. Therefore, it would be useful to draw up a document required to be signed by all players, in which it will be noted that they have undergone safety training, have been warned of possible injuries in case of violation of the rules, and have no claims against the club. This clause must also be included in the contract when working with corporate clients.
How does a business pay off?
When drawing up a business plan for a paintball club, you need to keep in mind that the main expense item will be the purchase of equipment. Equipment should be purchased new and of high quality - trying to save money can lead to disruptions, and besides, working with low-quality equipment, you can put players at risk.
So, to get started you will need:
- markers (minimum 20 pieces) – 30–35 thousand rubles;
- an air cylinder with a reducer for each set – 70 thousand rubles;
- protective devices (minimum 20 sets) – 15–20 thousand rubles;
- uniform for players (minimum 20 sets) – 40 thousand rubles;
- masks (20 pieces) – 25 thousand rubles;
- transport cylinder – 5–7 thousand rubles;
- gas station – 3 thousand rubles;
- consumables – 80–100 thousand rubles.
About 70 thousand rubles a month will be spent on employee salaries. As for how much it will cost to rent a landfill and its equipment, it depends on too many factors (location, size, etc.) to be able to give a more or less accurate figure.
Thus, to start a paintball club you will need 500–700 thousand rubles, if you start small.
You can make a profit by renting equipment and selling ammunition. On average, one player uses about 400–500 paintballs per session. Taking into account the 50% markup, even if 20 players visit you per day, the profit will be 10–12 thousand rubles. If you have corporate orders, it can increase several times.
The payback of such a business, as a rule, is 8–9 months, subject to continuous operation and high demand for the service in the locality.
The adrenaline business brings good income in big cities, where many people lead a sedentary and nervous lifestyle that requires release. How to open a paintball club? A business plan with calculations and a detailed scheme for launching a project will help a novice entrepreneur in organizing his business.
What is paintball?
Paintball is a paramilitary outdoor team game with air guns (markers) loaded with paint balls. The balls are gelatin, and the paints are food grade; when they hit an obstacle, the shell bursts and the paint marks the target.
There are 2 types of paintball:
- Sports – for entertainment and training purposes of ordinary people.
- Tactical - for special training of fighters and bodyguards in conditions as close as possible to combat, using imitation of real weapons.
Rules
In paintball, two opposing teams perform a task in a specially equipped area. The goal of the game can be to defeat the enemy or complete a quest. A player marked with paint leaves the game before it ends, or for a certain time - this is agreed upon in advance. When returning to the field, the player must remove all traces of paint from his clothing.
There are many scenarios:
- The simplest one is that the team that defeats all members of the enemy team wins.
- Capturing a fortress - one team defends, the second attacks the shelter.
- Capture the Flag - The first team to bring the opponent's flag into their territory wins.
- A single player game in which there are no teams, participants try to hit all other players and remain undetected themselves.
- The goal of the game is to capture a certain number of players from the enemy team.
- A game with limits on ammunition and the number of players.
- Duel - two players shoot at each other at the command of the judge, as in ancient duels.
- Escort - one of the teams with a smaller number of players sets up an ambush on the site, and the second larger team must lead the “important person” through the obstacle course safe and sound.
- Meat grinder is a timed game between two teams in which the defeated players wipe off the paint and continue playing.
In Russia, sports paintball is supervised by DOSAAF, there are leagues and federations, competitions and tournaments are held.
Although paintball guns shoot gelatin balls, you must strictly adhere to safety rules:
- IN play area You cannot be without a protective mask.
- On the territory of a paintball club, it is advisable to protect your eyes with polycarbonate goggles and your neck with a special pad or scarf.
- Outside the game, you cannot point a weapon at people, and the marker must be on safety.
- A shot from a marker at close range is extremely painful, so it is not advisable to shoot at point-blank range.
- It is strictly forbidden to play under the influence of intoxicating substances.
The peak demand for paintball clubs occurs in the warm season; in winter there are much fewer fans of extreme recreation. A businessman must take this into account when planning his business.
Nuances of the organization
Experienced entrepreneurs note several points characteristic of the paintball business:
- Pronounced seasonality. In Russia, winters are cold and snowy, making it difficult to spend long periods of time outdoors in such conditions. To support the business, it is necessary to create a cash reserve in advance or reorganize the playing areas into an indoor training ground.
- You must be attentive to your personal safety and equipment reliability. Markers are fired using compressed air and can cause significant damage if used carelessly or malfunctioning. In order to avoid complaints from visitors, it is advisable to develop instructions for handling weapons and familiarize players with them upon signature.
- During the first year, you need to constantly promote and develop the club: take into account the wishes and feedback of clients, introduce related services, and establish cooperation with city sports organizations. In the future, the acquired reputation will attract players to the club.
- The main work with clients is carried out by trainers, so it is important to hire qualified specialists or conduct vocational training for insufficiently experienced personnel.
Here you can download it for free with calculations as a sample.
Business plan
How to open a paintball club? Let's draw up an action plan:
- Develop a business strategy.
- Find a suitable territory.
- Officially register the business.
- Purchase equipment and materials.
- Hire employees.
- Expand advertising campaign.
- Calculate the amounts of investments, income and expenses.
Additional capital may have to be raised, in which case the plan will need to be submitted to the lender.
Strategy
Opening a paintball club from scratch begins with developing a business concept and strategy. Such an undertaking makes sense in or near a million-plus city. Moreover, the level of employment of people in industry should be lower than in other areas.
The target audience of paintball is very diverse - it is played by completely unprepared people office workers and trained athletes, professionals and amateurs, men and women.
There are practically no restrictions, except perhaps young age and diseases incompatible with heavy physical activity. Approximately half of the club's visitors are corporate clients celebrating holidays and focused on team strengthening.
To open a paintball club in the city or outside of it, a different approach is required:
- It is convenient to organize a country holiday in nature with a picnic and other types of entertainment - billiards, volleyball court, shooting range, boat station, ATVs. The greater the range of services a club provides, the more time visitors spend there.
- In the city, a paintball court should be built on the territory of already operating entertainment centers or nearby in order to attract vacationers. Renting urban space will cost more than outside the city limits, but it will be easier to resolve the transport issue.
Club area
A convenient place to open a paintball club is an abandoned recreation center or children's camp. The rental cost will be low, and it will be possible to use the preserved buildings and communications. Typically, such an object already has fencing and security; all that remains is to prepare several zones for different game scenarios, update sports grounds and barbecue pavilions.
Unused long-term construction sites, landfills, industrial buildings, warehouses and basements are also suitable for the club's purposes. At such sites it is necessary to equip changing rooms with showers for the convenience of the players. It is also necessary to think about how people will get to the club, arrange it, and organize transport.
Paintball business up close entertainment center has its pros and cons:
- Expensive territory rental.
- It is necessary to ensure not only the safety of paintball players, but also all people nearby.
- In the city, clients have higher demands for convenience and comfort than in a country club, where spartan conditions are quite acceptable.
- There are no problems with transport and parking.
- Clients can either come to play paintball from neighboring entertainment establishments or continue to relax there after shooting.
- Lower advertising costs, since the proximity of the shopping center will provide a constant influx of visitors.
In addition to holding games at the permanent base of the paintball club, you can organize outdoor events, for which you can rent an interesting object and transport for delivering players on a one-time basis.
Registration
A paintball club must be registered as a limited liability company if the founders are several people. If there is only one owner, then he formalizes an individual entrepreneurship.
Business in this area does not require licenses or special permits. It is enough to register with the tax service, choose a taxation system, for example, UTII, submit reports and make mandatory payments.
Equipment and materials
The business plan provides for the purchase of equipment and consumables for 4 teams of 5 people, plus 5 spare sets:
- Marker (air gun) with spacers. There are many types and brands, the most inexpensive and reliable is the mechanical Tippmann “98”.
- To the marker - a cylinder with compressed gas and a reducer.
- Gas station for filling cylinders.
- Cylinder for 350 atmospheres. At positive temperatures, carbon dioxide is used, at sub-zero temperatures, nitrogen is used.
- Equipment - suit, mask, vest, knee pads, helmet, glasses. You can buy a camouflage uniform ready-made, but it is better to have it custom-made in the simplest style, in different sizes. You need to take into account teenage players, women and two-meter giants.
- Judges' equipment.
- Ammunition made from gelatin balls. Sold wholesale in boxes of 2000 pieces. There are summer, winter, rental, and sports.
- Mesh for fencing and protecting the playing area, approximately 300 m.
- Materials for creating rough terrain in the play area. Both improvised objects (tires, boards, pallets) and special inflatable figures can be used.
Weapons, balls, cylinders, protective devices can be purchased as a set in wholesale stores.
Staff
Organize a paintball business without employees will be problematic. At a minimum you will need:
- An instructor whose responsibilities include knowing and explaining to players the rules of the game of paintball; monitor safety on site; act as a judge; come up with game options.
- The visitor relations manager, who also distributes equipment, monitors the condition of equipment and the availability of materials.
- Security guard at night.
At first, the club owner will carry out the work of the manager and accountant, and successful development business can expand its staff.
Depending on the range of additional services provided, you will also need a driver, bartender-waiter, cook, and technician.
Since the target audience is divided into two large categories - youth and corporate clients, an advertising campaign must be organized taking into account different interests and motivations.
In the first case, the attractiveness of paintball is determined by non-standard solution, fashion, the opportunity to play “war”. In the second case, an important aspect is team building and creativity when holding corporate events.
- website on the Internet;
- groups on social networks;
- holding promotions;
- discounts for certain categories of players and regular customers;
- advertisements in the media;
- distribution of business cards and booklets;
- banners, billboards and city lights;
- information on transport.
Video: how to open a paintball club - building a site.
How much does it cost to open?
For example, the cost of launching a business idea with a small set of additional services at a recreation center with an area of 2000 sq. m. are:
Monthly operating costs are approximately:
| № | Name of expenses | Amount, rub. |
| 1 | Rent | 100 000 |
| 2 | Utility costs | 20 000 |
| 3 | Consumables | 80 000 |
| 4 | Equipment repair | 100 000 |
| 5 | Salary | 80 000 |
| 6 | Advertising | 30 000 |
| 7 | Administrative costs | 20 000 |
| 8 | Taxes | 30 000 |
| 9 | Other costs | 40 000 |
| Total | 500 000 | |
Pricing can be done in several ways:
- Fixed rate for participation in the game, which includes standard equipment, uniforms and 200 pieces. balls; plus a separate fee for additional ammunition and weapon attachments.
- Rental of weapons and equipment separately; entrance fee; sale of balls.
In any case, all services not directly related to paintball are paid in accordance with the price list.
If you count on holding 30 games per month, then the main activity will bring:
The implementation of additional services will amount to another 60,000 rubles. In total, the monthly income will be 595,000 rubles, and the initial investment will pay off within a year.
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