Beer bar like. How to open a beer bar

What does modern man need most? In basic friendly communication. A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems. For a beer bar to flourish, it is enough to think through its concept taking into account this human need. Create an appropriate interior, carefully select personnel, and provide entertainment programs.

How to open a beer bar from scratch

Choosing a suitable place

This is the first thing you need to think about before opening any entertainment establishment. The more responsible you approach this issue, the more successful your business will be. Where is it appropriate to open a beer bar?

1. city ​​outskirts and residential areas. Entertainment establishments are not often opened in these places, since it is believed that it is not profitable. The lack of competitors is only beneficial. The beer bar will become a place where people will come to meet friends and chat in a relaxed atmosphere;
2. near enterprises and business centers. After a hard day, people want to rest and relax. If you open a pub not far from their work, then they will do it here. All that remains is to establish your establishment well;
3. close to train stations. Visitors are often faced with the need to “pass away” time somewhere. An entertainment establishment where you can chat and drink a glass of delicious beer is perfect for this purpose.

Choosing a room

1. Residential building. Only people with “nerves of steel” would dare to open a beer bar in this place. In the eyes of most people, such an establishment is a “brothel,” so complaints will immediately pour in to the city administration. They won’t close you down, but you will have to pay bribes regularly. If you have just started to promote your business, then you should not choose this option. You will give most of your income to “important people.”
2. Basement. This place has a special atmosphere. You can set up a pretty decent establishment here. But for those who want to create an elite beer bar, it is better not to choose a basement. There are often problems with ventilation and sewerage, television and cellular communications. Young girls refuse to come here at all.
3. Separate room. This is the best option. You will not depend on anyone. All responsibility will rest with you. At first, you will have to rent it. But if things go uphill, then over time the premises can be purchased.

The concept of the establishment

A beer bar can be different. Before opening it, you should decide for which visitors it will be opened. Depending on this, the following beer bar options are distinguished:

1. Standard beer bar. The premises may be located on the territory of a shopping center or supermarket. Customers are offered a wide range of beer products, quality service and comfortable conditions for relaxation.
2. Mobile tent. You can see it in the summer, not far from busy places. Tents can vary in size. The big advantage of such establishments is that they are located on the street and thereby attract a large number of customers. You can drink cold beer at the bar table, or take it with you.
3. Beer bar with brewery. This option is suitable for those who already know something about this business. The brewery will allow you to produce beer and sell it not only in the territory of its bar, but also sell it to other establishments. Your own brand of beer will become your business card, which will attract many customers to you.

Choosing a name and design

Before opening a pub and choosing a location for it, it is appropriate to come up with a name for it. It will become the basis for creating the design. There is a lot of competition in this business, so the name must be unique, interesting and memorable. The best option is to use the history of the country. A beer bar in the style of a Ukrainian hut or a Soviet store will certainly attract a large number of visitors.

Choose furniture in accordance with the design concept. But it is desirable that it be as simple and not cumbersome as possible. Expensive soft sofas and antique furniture in a beer bar will look ridiculous.

Dishes. If you don't want to get the reputation of being a cheap establishment, don't use disposable tableware. Also avoid crystal glasses and porcelain plates. The pub will have appropriate strong dishes and massive glasses.

Making a menu

The assortment of your pub should include not only different types of beer, but also traditional beer snacks: chips, crackers, snacks, dried fish and seafood, smoked meats, etc. Come up with several signature, original snacks that will be sold only in your establishment.

Study your competitors' menus in advance - this will allow you to create your own. If the premises are located near the station, organize hot lunches. Travel-weary people will certainly like this idea.

Beer bar business plan

Any enterprise needs strict calculations. To make a beer bar a profitable business, create a business plan with detailed financial calculations before opening it. Another important point is documentation. But first things first.

What do you need to open a beer bar?

1. Register your business activity. This must be done at the tax office. A suitable organizational form for a beer bar is LLC, taxation regime is UTII.
2. Licensing the sale of alcoholic beverages.
3. Obtain permission to open a pub from the fire inspectorate and the SES.

Required purchases:

1. Refrigerators for beer and food.
2. Gas bottles.
3. Spill columns.
4. Kegs and spill counters.
5. Furniture.
6. Dishes.
7. Cash register.
8. Hygiene products and detergents.
9. Plate.

On average, opening a bar requires 700,000 rubles. After opening, you also need to purchase initial products and run advertising. This will cost approximately another 400,000 rubles.

We are hiring staff

Who will help you maintain the beer bar?

• bartenders;
• cleaners;
• accountant;
• marketer;
• administrator;
• cook;
• dishwasher

All employees must have health certificates. You need to take care of this in advance so that your establishment is not closed after the first inspection.

Opening a brewery bar

If you have a little experience in the beer business, you can take it to the next level and open a brewery bar. Your goal is to offer customers a wide selection of delicious and varied home-made drinks. Fresh and new varieties should be brewed in your establishment. You can organize this process in such a way that clients can observe this process. This will build customer confidence, and they will be happy to visit your bar.

What you need to open a brewery bar

The registration procedure is approximately the same as for opening a regular pub. You will need a license for the production and sale of beer, business registration, permission from the fire inspection and SES.

After collecting the necessary package of documents, think about who you would like to see as your clients. It is important to think about gender, age, income level, and type of activity. This will allow you to create a suitable establishment concept. After that, select a place where these people could potentially be.

The best choice is the main street of your city. But if you are counting on clients with an average income level, then you can choose a residential area.

What you need to buy:

• shelves and display cases for exhibition products;
• dishes and cutlery;
• cabinets for storing dishes;
• beer bottling and dosing system;
• specialized refrigerators for storing products;
• beer brewing system;
• beer barrels;
• special dishwashers;
• accessories for preparing snacks for beer, etc.

Advertising

One of the most effective types of advertising is word of mouth. It needs to be launched before the doors of your establishment open for the first time. People should talk about your establishment, discuss it, and wait for it to open. Be sure to create a website and pages on popular social networks. Hire a person who promotes your business on the Internet. In this case, you will quickly make yourself known. Make sure your customers get answers to their questions quickly. Hire an administrator or manager who will be responsible for this.

Profit calculation

Monthly expenses for a beer bar are about 300-400 thousand rubles. Daily profit with good turnover will be approximately 20,000 rubles. Given these numbers, you can easily calculate how much you will receive at the end of the month. Subtract the monthly costs from the amount received. Now divide the amount you spent on starting your business by your monthly profit. You will get the number of months in which you can recoup your costs.

A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems.

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People who have achieved something in this life have long known: if you want to be rich, work for yourself. However, before you open your own business, you need to draw up a competent business plan. Beer bars are in great demand in cities.

Their friendly atmosphere brings together completely different people. Let's try to figure out how to open a beer bar and what you need for this. Initially, you should choose the right location. For example:

• A residential area or outskirts. The founders are mainly trying to open establishments in the city center. Whereas people from the outskirts want an alcoholic bar close to home, where they can watch football, drink beer with friends and relax after work. A pub that provides a full range of services will never suffer from a lack of customers.
• Industrial zones. After a long shift at the factory, people also want to relax and drink cold beer.
• Station or pier. Many of those who meet relatives want to somehow pass their time. Therefore, to make the wait less painful, you can create a relaxing environment for them in the establishment.
• Summer tent. It can be placed in any area of ​​the city. The tent can accommodate up to a hundred people.

Each entrepreneur decides which format to choose independently. Here we should proceed from the financial capabilities of the businessman.

Business registration

To avoid problems with the state, it is necessary to take into account the requirements of the law. Before opening a beer establishment from scratch, you must register your activity. When choosing a legal form, you can rely on individual entrepreneur or LLC. A license for beer is not required, as it is considered a low-alcohol drink. Consequently, it will be much easier to open than a liquor store from scratch, where a license is required. To open a bar with alcohol, you must obtain the following documents:

• Certificate of registration of a business entity;
• Premises rental agreement.
• Permission from Rospotrebnadzor and SES.
• Permission from firefighters.
• Menu approved by Rospotrebnadzor.
• Garbage removal agreement.

Also, all employees of the establishment must obtain medical records. If you have the above documents, you can start opening the desired place (beer restaurant, pub, sports bar, summer tent):

1. Beer restaurant. There must be several types of beer on offer here. You also need to take care of the kitchen, stylishly decorate the interior of the establishment and provide quality service.
2. Pub. This establishment requires thoughtful furnishings, including wooden furniture, a long bar counter, and various accessories. You need to have beer from different countries, or even better, your own brewery. The menu needs to be developed for different clients.
3. Sports bar. Everything is simple here - you need to buy a huge TV, sturdy furniture, about five types of beer and provide light snacks that will make you thirsty. This will significantly increase sales of the drink.
4. Summer tent. This is a seasonal form of beer bar. There should be tables, chairs, and several types of draft beer. The tent is usually open until night to ensure minimal leisure for clients. In such establishments, no special cuisine is required.

What investments will be required to open a beer establishment?

In order for a bar to become popular from scratch, it is necessary to provide visitors with additional entertainment. This could be a pool table, karaoke or a huge TV. The additional costs will quickly pay off. To open an establishment, you need to come up with an original name for it. This requires a creative approach to solving the issue. The establishment can be decorated in the style of USSR times or named after an aircraft. If an alcohol bar will remind visitors of a flight on an airliner, then it needs appropriate seats, flight attendants in uniform, and even portholes. You can come up with your own logo and put it on tablecloths, napkins, and mugs.

Another component of successfully opening a bar from scratch is experienced workers.

How to find qualified personnel

When choosing employees, you need to pay attention to stress resistance. Staff must be able to avoid rough edges in relationships with clients and avoid conflicts. The establishment also needs security guards who can take angry visitors outside. You will definitely need a competent administrator. The question of why it is needed is no longer relevant. The responsibilities of the administrator will include payment of labor and control of the work of the team. He must be sociable, responsible and be able to quickly make the right decisions.

What should you treat your visitors to?

Since not everyone can drink alcoholic beer, the bar’s range should include non-alcoholic and bottled drinks. Additionally, you need to purchase pistachios, chips, dried fish, anchovies, squid, crackers, and smoked wings. The menu can include a hot lunch. Then from visitors to the prom. zones and train stations there will be no curfew.

If there is a large assortment, delicious food and quality service, the establishment will bring regular income to the owner.

How to open a beer bar from scratch: what is needed and how much does it cost? Let's look at this issue from all sides.

• Market analysis
• Institution format
• Room
• Interior and equipment
• Staff
• Suppliers
• Advertising
• Business plan

Market analysis

You need to figure out in advance how exactly your establishment will attract customers, and choose an area of ​​the city that is relatively free from competitors. Be sure to think about the format of the establishment - whether it will be an affordable sports bar or an elite beer restaurant. The amount of initial investment, space requirements, etc. depend on this.

The advantages and disadvantages of beer bars as a business are quite obvious. The advantages include the absence of the need for a license, as well as good prospects. Over the past 10 years, the volume of consumption of this foamy drink by the population has increased by one and a half times, and today the majority prefers to drink it in specialized establishments rather than at home.

However, legislation that tries to combat the level of alcohol consumption is constantly increasing the requirements for drinking establishments, so running this business may be much more difficult in the future. Also among the disadvantages is the high level of competition in the area.

According to experts, organizing your own beer bar is certainly not an easy task, but it is also very exciting. The average profitability hovers at 45%, and it pays off in about 1.5 years, which makes this business idea especially attractive for beginners.

Institution format

Existing establishment formats should be considered. Everyone has their pros and cons.

1. The beer restaurant has one of its special features: the widest possible range of foamy drinks, more modest ones - wine, vodka and other alcohol. In addition, guests are also offered delicious cuisine, stylish interiors and service at the highest level. Optional additions include hookah, video games, karaoke, children's rooms, etc., depending on the format of the establishment. The required investments are high. The audience is married couples, wealthy clients, students, depending on the format of the institution.
2. Pub – needs to be stylized in a classic Irish or British style. Wood and accessories should prevail in the interior. An almost indispensable attribute of such establishments is the presence on the menu of foamy drinks from England, the Czech Republic and, if possible, craft products. In addition, you must install one or more sports games, such as darts or billiards. The menu should offer meat snacks, traditional English and Irish dishes. The required investments are average. The audience is beer connoisseurs, office workers, students.
3. Sports bar – constant broadcast of various sports competitions on one or several screens. It is important to place them in such a way that they are visible from any place in the hall. Taking into account the target audience, it is best to keep the interior simple, since it will be subject to very serious loads and tests. The menu will have enough 3-5 types of beer, as well as the most simple snacks, for example, chips or crackers. The required investments are average. The audience is sports fans and students.
4. A summer tent is seasonal in nature, but it can also bring considerable income. The summer tents offer a limited number of beers, but they are open until late. Also, the tents do not have their own kitchen, so the menu includes only purchased snacks, and at most, heated semi-finished products. To achieve success, you will need to make the cafe as cozy and presentable as possible, while trying not to incur large expenses. The required investments are low. The audience is unlimited.

An example of a detailed business plan with calculations can be downloaded from the link.

Basic regulatory documents and registration

Among the main ones:

• government decree on quality criteria and operating procedures for catering services;
• GOST, which regulates the types of services of such establishments;
• OKVED classifier;
• accounting methodology regulating the process of accounting for goods and raw materials;
• an album of forms, which includes a special form of primary documentation.

Even if all requirements are met, the establishment will not have the right to sell takeaway drinks - this will require opening a separate beer store.

To register, you must contact the tax service to obtain the status of an individual entrepreneur or a joint-stock company. The first option is preferable if you plan to do business alone. The form of taxation is the simplified tax system. Important: beer is not a strong alcoholic drink, so a bar does not need to obtain an additional license.

The establishment will have to undergo an inspection by the fire service and SES, and then receive the relevant documents. You also need to buy a cash register and sign a contract for its maintenance. The total cost of registration is about 15-20 thousand rubles.

Room

The location of the bar must be chosen as carefully as possible, as it has a huge impact on traffic and, as a result, profit. It's good if there is a metro station or bus stop nearby.

When choosing a place to install a mobile tent, it is recommended to prefer the central areas of the city. The second option is train stations. A good option may be to install a tent in densely populated residential areas. At the same time, you need to make sure that there are no competitors nearby, as this will negatively affect attendance.

In any case, you should not locate your establishment on the lower floors of residential buildings, as it will constantly annoy the residents of the upper floors with noise, which will result in a whole stream of complaints. You will either have to install high-quality noise insulation, or prefer separate buildings.

As for the area, the best option would be 120-150 square meters. True, only if you do not plan to cook food on site. If we are talking about a full-fledged beer restaurant, you will have to double this parameter. All main communications and heating must be provided in the room. High-quality ventilation is equally important.

An additional advantage will be the arrangement of a small summer area. The arrangement of the surrounding area is mandatory - it must be beautiful and always clean.

Interior and equipment

The concept and style of the establishment should be immediately apparent - very often, the successful or not so good decoration of the premises became the key to the success of the business. When choosing a design, you should take into account the format and potential clientele.

The decoration of the bar should not only be stylish, but also practical - all materials should withstand contact with detergents well. There should be one or another paraphernalia on the walls. Considering the variety of drinking establishments, you should attract customers with something unusual and memorable. A good option would be to hire an experienced designer who will develop step-by-step instructions, but their services are usually not cheap.

The business plan should include all costs for furniture (including tables and stools) and various equipment. It's not worth saving on it - no one likes to sit on the cheapest plastic chairs. Alternatively, you can order everything from reliable craftsmen who will carry out the work according to an individual project.

In addition to many tables and chairs, you will need to buy several hangers. All furniture in the interior must be selected to match the uniform design. The cost of furnishing a hall of 130 square meters will cost about 700 thousand rubles.

No pub would be complete without branded mugs, glasses and plates. Bartending will require appropriate equipment, including a microwave, kegs, display cases and refrigerators.

Many people often forget about little things like accessories, textiles and bathroom equipment. Meanwhile, the costs for them can reach 100 thousand rubles. The total cost will be more than 2 million rubles.

Staff

Beer bars are often open until midnight or even later, so a minimum of two shifts of staff will be required. The main employees required are bartenders, waiters, dishwashers and security guards.

A hall administrator will also be required, but at the initial stages of business the management of the enterprise itself will cope with the role. He will also be responsible for managing the financial side of the issue. In the future, this will require hiring a qualified accountant.

Suppliers

As practice shows, the wider the range of drinks and dishes on the menu, the wider range of visitors the establishment attracts. To organize the supply of food and beer, you will need to enter into agreements with direct suppliers.

A good option would be to enter into an agreement with a brewery, which will not only provide the drink itself, but also branded paraphernalia, which can then be used for decoration or in work. On average, for monthly supplies of beer and snacks you will need to set aside an amount of about 250 thousand rubles, which must be included in planning in advance.

It includes the distribution of flyers and leaflets, but network promotion of the establishment can bring much greater results. Pages on social networks with a description of the bar, its promotions and special offers can attract many customers.

As an option, you should consider contacting one of the advertising agencies and entrusting the task to professionals. The main disadvantage of this method is the fairly high cost of services.

Video: craft beer bar.

Business plan

An important step on the path to starting your own business is drawing up a business plan. It takes into account expenses and potential income (a sample is easy to find online). The first ones are easiest to summarize in a table like this:

If you find an error, please highlight a piece of text and click Ctrl+Enter.

♦ Capital investments – 2,300,000 rubles
♦ Payback – 7–12 months

Beer is an incredibly popular drink around the world and a lucrative source of business. It was invented by a monk many centuries ago, for which millions of men and women from different parts of the planet are grateful to him today.

Think about how many times you got together with friends to drink beer in the evening, or held beer parties with delicious snacks, or bought this foamy drink with fish in addition to cheer for your favorite team. Now imagine how much you would earn if you sold beer and snacks to go with it, rather than just treating your friends.

What's stopping you from opening your own pub and doing business with it?

Pub business plan will be useful for those who dream of opening a catering establishment, but do not want to limit themselves to a banal restaurant or cafe. Plus, opening a beautiful beer garden has many benefits.

Benefits of opening a pub

People who want to open a catering establishment often doubt what exactly to give preference to: a restaurant, cafe, confectionery, pizzeria.

For some reason, the pub is the least thought about, but in order to draw up a business plan for it and start making money, there are at least 5 good reasons:

1. In our country, especially in small towns, there are not many pubs open, which means that the level of competition in this sector is quite low.
   You don't have to fight for every client.
2. You can save on furniture and interior, because the pub has a lot of wood (or imitation wood), no gilding or crystal.
3. The cuisine in such an establishment is extremely simple: snacks for beer, meat, fish, several types of salads.
   You can do without a pastry chef altogether, or you can come up with something as simple as possible, for example, pancakes with sweet fillings. Again, this will help make the business more profitable.
4. You are not limited in choosing a topic.
   You can opt for a classic, for example, an Irish pub, or you can be original.
5. Beer is a very popular drink among residents of our country, which means your establishment will definitely be a success.

Pub business plan: planning

Resume

There are establishments such as pubs in every country.

In no case should they be confused with pubs where cheap booze is sold on tap and where an unattractive contingent eats dry roach on a dirty newspaper.

Pub- an elite establishment with a thoughtful interior and friendly staff, where they serve live beer (preferably home-made) and delicious snacks, where you can have a good time with friends and where you can invite a girl if she is one of the connoisseurs of the foamy drink.

To build a pub, you will have to invest a large sum: at least 2 million rubles. This needs to be taken into account when drawing up a pub business plan.

P.S. If you cannot cope with such a heavy financial burden on your own, then think about attracting investors.

Pursued goals:

• Build a profitable business that can be expanded in the future, for example, by opening a chain of establishments throughout the country.
• To create an establishment that will be unlike any other in the city, the interior, the quality of service, the menu of which will compare favorably with others.
• Satisfy the needs of the adult population of your city for a good low-alcohol drink and tasty snacks to go with it.
• Think over the pricing policy so that it is affordable not only for the rich, but also for representatives of the middle class, but at the same time, so that the pub not only quickly pays for itself, but also begins to make a good profit.
• Do not stoop to breaking the law in promoting your business: do not serve those under 18 years of age.

Marketing business plan

Even in these difficult times, you can build a profitable business if you adhere to a reasonable pricing policy and open a truly unique establishment, a unique feature of your city, which will be happily visited not only by local residents, but also by tourists, business travelers, etc.

In our country (especially in the regions) there are not many pubs open, so you can easily find an unoccupied niche to build a profitable business.

In order for the establishment to pay for itself as quickly as possible, think through all the details, form pub business plan with calculations.

Competitive advantages

“Almost the only way to make really big money is to open your own business. You will never get much by working for someone else. Find “your niche”, produce a product that people need, but which they cannot buy or have great difficulty obtaining.”
Paul Getty

Since domestic entrepreneurs, and the population itself, are not yet too keen on pubs, it can be argued that the level of competition in this area of ​​​​activity is low. The situation will not always be this way, so you should take care of the competitive advantages of your own business.

For example:

• locate your establishment in a densely populated prestigious area where there is not a single pub;
• develop a loyalty program for regular customers of the pub;
• adhere to a reasonable pricing policy so as not to be limited to serving only people with high incomes, which narrows the audience;
• think through the interior of the pub down to the smallest detail; it must be original (in the national style or close to some theme);
• build your business so that visitors can sit comfortably not only inside, but also on the terrace with a good view from the windows;
• through room lighting, friendly, qualified staff, and soft, pleasant music, create a cozy atmosphere so that people want to come here again;
• provide an opportunity for its visitors not only to taste delicious beer with original snacks, but also to eat a hearty meal - which will expand the horizons of the business;
• hold themed parties, organize joint viewings of football matches, boxing matches and other sports competitions;
• organize catering for parties and delivery of beer from the pub to your home;
• celebrate Oktoberfest on a grand scale every year, turning it into an event for city residents.

Pub target audience

The foamy drink is more to the liking of men than women, therefore, when thinking about the interior and menu in a business plan, be more oriented towards the tastes of the stronger sex.

If we talk about the age category, pub customers are mainly young and middle-aged people. Children a priori cannot be interested in this establishment, and older people in our country rarely visit pubs, so they will not help you in business.

If we talk about the financial situation of your potential clients, then you should focus on people of medium and high income levels.

People who earn very little rarely visit such establishments; they drink cheap beer and chips at home.




Draw up a pub business plan correctly, taking into account all of the above.

Pub advertisement

A new establishment must be advertised if you want customers to start visiting it from the first days of operation. Moreover, the advertising campaign must begin even before the opening. When drawing up a pub business plan, be sure to take into account advertising costs.

1. Launch of a television commercial on local television.
2. Distributing leaflets in the city center and near college campuses.
3. Creation of a website with photographs of the interior, a list of services, a menu with prices, contact information, the ability to ask questions online, etc.
4. Promotion of the project on social networks.

Remember also that the best advertisement for a catering establishment is a satisfied customer. If a person who visits you for the first time is satisfied with the level of service, cuisine, prices, atmosphere, etc., then he will come back here again and recommend your pub to friends and acquaintances, which will have a beneficial effect on your business and simplify your promotion plan.

Pub staff

The success of your business plan directly depends on how friendly and qualified staff you hire...

If a visitor is fed tasteless food, cheated, and even rude, then not only will he not return here, but he will also create good anti-advertising for your brainchild.

You should not draw up a business plan for a pub, saving on employee salaries. Such dubious methods can lead to the collapse of a business. Remember that such establishments must work seven days a week, so you will have to hire two shifts of staff.

P.S...and also, if you intend to keep the doors of the pub open until 23.00–24.00 or until the last customer, then you need to take care of transportation for your employees.

	Quantity	Salary (rub)	Total (RUB)
		Total:	230,000 rub.
Bartender	2	15 000	30 000
Waiter	4	15 000	60 000
Cooks	4	20 000	80 000
Administrator	2	20 000	40 000
Cleaning woman	2	10 000	20 000

Pub business plan with calculations: implementation

Calendar business plan

Running a pub and turning it from a theoretical project into a profitable popular establishment is not an easy task, which should be facilitated by developing a calendar business plan.
In the first year of work - monthly, in the second or third year - quarterly, after which you can limit yourself to annual business plans.

Stages of launching a pub

The most difficult thing in this matter is to find a suitable room and decorate it to your liking.
A well-thought-out pub interior affects the number of customers.
Of course, we must not forget about the other stages given in the table.

Stage	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug
Enterprise registration
Premises rental/renovation
Purchase of mini-brewery, refrigerators, furniture
Pub staff recruitment
Launch of an advertising campaign
Purchasing dishes
Purchase of products
Launching a business plan

That is, for your business plan to come to life, you need at least six months.

Startup Cost Table

In order to open a pub, you will need a lot of money, because buying/renting a building, renovating it, purchasing a brewery, kitchen, refrigeration equipment, staff salaries and other expenses will cost a pretty penny.

The table shows the conditional costs of opening a pub in a regional, non-tourist center.

Expense item	Amount (rub.)
Total:	RUB 2,300,000
Registering a business and obtaining permits	30 000
Renting premises	30 000
Repair it	400 000
Purchase of refrigeration and kitchen equipment	400 000
Purchase of a mini-brewery	500 000
Advertising	20 000
Purchasing dishes	50 000
Buying a cash register	10 000
Bar counter and other furniture	300 000
Purchasing ingredients for making live beer and kitchen products	100 000
Payment to employees in the first month of work	230 000
Additional costs	230 000

That is, in order to open a pub, you need to have over 2 million rubles.

Download a ready-made business plan for a pub with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Calculation of revenue and profit according to the business plan

It is incredibly difficult to calculate even approximately how quickly the money invested will pay off.

The monthly profit is influenced by too many different factors: the number of seats in the hall, the menu and quality of dishes, pricing policy. Plus, it's incredibly difficult to predict how quickly you'll be able to attract repeat customers, etc.

If we talk about averages, a small pub can bring in from 300,000 to 700,000 rubles in profit per month.

Be sure to watch this helpful video:

how can you open your own bar from scratch!

It depends only on you whether you can increase or, conversely, decrease these business indicators.
Prepare for the fact that you will not be able to return your investment earlier than after six months of operation of the establishment, and then only in a favorable scenario. Sometimes it takes at least a year to return all investments and start earning money.

If you draw up a business plan for a pub that is as close to reality as possible, without overstating or understating the numbers, you will avoid many disappointments and be able to start working towards results as quickly as possible.
This business can be made profitable if you think through all the details and show the proper perseverance.

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11Jul

Approximate data:

• Initial costs – from 2,092,000
• Payback – 2-2.5 years
• 30 seats, area - 160 m²

This business plan, like all others in the section , contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled a detailed business plan for a beer bar with calculations.

State and development of the market

The Russian beer market is constantly under stress. Since 2000, laws have been adopted one after another aimed at reducing the consumption of alcoholic beverages by citizens of our country. However, the paradox is that, according to independent experts, since 2000, Russians began to consume 5 times more beer. In order not to paint a sad picture of mass alcoholism, let us explain what kind of beer we are talking about.

Over the past 15 years, thanks to state policy and the development of small and medium-sized alcohol businesses, a European approach to drinking a foamy drink has been formed in Russia. It consists in the fact that instead of a bench in the park with a bottle, a person will choose a pub bar stool with a glass and a good snack. For example, in England, Belgium, and Austria, more than 60% of all beer is drunk in specialized establishments. We have not reached this figure yet, but we are already close. Thus, the market of Russian beer bars is growing annually by 17-18%, competing in the championship with fast food.

Factors influencing the growth of the beer bar segment

• Restrictions on street trade in beer, including draft “live” beer in stalls
• Restriction on the sale of beer and other alcoholic beverages after 21:00 in stores, super- and hypermarkets
• Complicating the procedure for obtaining a license to sell alcohol
• Prohibition on drinking beer in public places, including parks, squares, squares, courtyards

This is the case when a number of legislative measures allowed the restaurant business to win over the retail business and gain good development prospects. If you compare even two remotely similar concepts - a draft beer store and a bar (or pub), then the advantage will be for the second, even if it requires large investments. The store will make revenue during the daytime and in the evening until 21:00, and the bar will make money during the day, and in the evening, and at night, and even in the morning. Especially if he thinks through offers for early visitors.

It is interesting that regional entrepreneurs today have a chance of making high profits. It is possible and necessary to open a bar/pub outside of Moscow and St. Petersburg. And here's why.

— The consumer chooses “live.” The bottled beer market is more than 50% represented by transnational corporations, which were able to take over domestic factories. It's difficult to fight them. It is better to offer the consumer an alternative in the form of freshly brewed “live” beer - he has already gotten used to it and tasted the taste. The endless flow of information about the dangers of bottled beer and, if not the benefits, then at least the harmlessness (with limited consumption) of “live” beer on tap also plays into the hands.

— The consumer chooses local. The shelf life of real freshly brewed beer does not exceed 15 days. A federal manufacturer, given the time it takes to produce, deliver and sell a product, will not invest within this framework.

— The consumer chooses private. The term “craft beer” is being heard more and more often in the beer market. In general, it means beer brewed in a small private brewery according to a specific recipe. The recipe can be traditional and even ancient or original. In any case, this beer has its own individual rich taste, signature for a particular place.

Where to start? Format selection

1. Beer restaurant

The most expensive format. What distinguishes a pub from a classic restaurant is its large bar menu, where home-produced beer has a share of at least 30%. In addition to the local beer, there are also various types of bottled beer from Europe or America. The menu includes a full range of dishes from starters to beer snacks. The focus is on meat and seafood.

1. Pub with national flavor

An English pub, Belgian, Austrian, German bar - the flavor of any country where beer is held in high esteem can be used for the style and menu of your establishment. However, the important thing here is to be, and not to seem. It is not enough to call a pub English, to hang portraits of Holmes on the walls, and red-checkered curtains on the windows. Authenticity cannot be achieved without immersion in culture. You need to know what varieties are preferred in England (Belgium, Germany), what dishes are served with beer, what is interesting in the design, what attracts visitors: broadcasting games, watching films, a local rock band. For the image of a pub, it is also recommended to equip it with a brewery.

1. Beer bar

The most budget format without any complaints. This does not mean that a modern pub will look like a pub from the 90s. With a smart owner, it will turn out to be cozy and even original. It’s just that the format itself doesn’t set limits. In a beer bar, it is appropriate to broadcast sports and organize concerts, hold beer festivals and combine pizza, sushi and snacks in the menu. There is more room for maneuver here. The beer bar purchases draft beer from a supplier.

Other beer formats include: discounters, traditional Soviet-style pubs, steakhouses with a beer list, etc.

For an approximate calculation of investments, specialists from the company " MAPLE» took the format of a bar with an area of ​​160 m² for 30 seats.

Concept

With the help of the concept, which is a multi-page document, you can see and evaluate what the future establishment will be like. A concept is an instruction, following which step by step you enter the market and open a business according to your idea.

The concept answers the following questions

• Positioning - format, cuisine, location
• Target audience - gender, age, occupation, ability to pay
• Title, legend of creation
• Unique selling proposition - how does your establishment differ from others?
• Menu project - composition and design
• Price - pricing policy
• Quality - selection of suppliers, assessment of product quality
• Design - interior and facade design project with visualization
• Design - architectural design, finishing and design work, technological and engineering design
• Equipment - selection of equipment, furniture, dishes
• Management structure, staffing
• Marketing - pre-opening preparation programs, customer attraction and retention programs, loyalty programs, development of additional services (banquets, delivery, etc.)
• Development prospects - expanding to a network, creating your own brand, opening your own retail outlets

Beer bar business plan

This document shows what expenses await the future owner of the pub and gives forecasts for the payback, profitability and profitability of the project.

1. Consulting

Restaurant consulting is a service provided by a team of hospitality industry experts. Most of the work on opening an establishment is undertaken by professionals: they conduct marketing research, develop a concept, draw up a business plan, collaborate with designers, select and train staff, develop menus and advertising programs.

Why do you need consulting? Entering a crisis market without the so-called strong leverage is unwise. Especially if it’s your first project. It is better to pay for a service than to get an unprofitable business by relying only on yourself.

The cost of expert work starts from 100,000 rubles.

1. Room

Renting premises for a beer bar in the Moscow region will cost 1,600,000 rubles. per year. It turns out 10,000 per m². Approximately the same price can be applied to the central streets of provincial cities. It all depends on the population, the infrastructure of the area, and the status of the premises. In very small cities, the price per square meter is only 3,000 rubles.

The costs of repairs and finishing are significantly reduced when choosing a specialized premises where there used to be a restaurant or shop. Cosmetic work starts from the amount of 1,500 rubles. per m². Major finishing already costs 7,000 rubles. Total cost for repairs starts from 240,000 rubles. up to 1,120,000 rub.

The design of the facility must be carried out

— Engineering design, consisting of an architectural project (AP), a heating, ventilation and air conditioning (HVAC) project, water supply and sewerage (VK), electrical supply (EOM). Complete complex for a bar 160 m² - 116,800 rub. Individual works: AR - 44,800 rubles, EOM - 24,000 rubles, HVAC - 27,200 rubles, VK - 20,800 rubles.

— Technological design, including the selection of equipment, a diagram of its optimal arrangement, a plan for linking the equipment to utility networks. The cost of work for an object over 100 m² is 200 rubles. per m², that is, 32,000 rubles. When ordering equipment from the company " MAPLE» technological design is carried out free of charge.

Initial costs for the premises excluding rent - 388,800 rubles.

1. Design and corporate identity

Development of a design project is a whole range of services: development of a design concept, 3D visualization, selection of materials, furniture and decor, design of building facades and surrounding areas, architectural supervision. The cost of the design project is calculated at a rate of 1,200 rubles. per m². Complete interior design - 192,000 rub. Facade design - 350 rub. per m² and 56,000 rub. respectively.

Creating a corporate identity for an establishment is necessary for its individual image and differentiation from competitors. The concept of corporate identity involves developing a logo, character, corporate font and color, as well as writing guidelines for the use of corporate images. Cost - from 50,000 rub. for the basic level.

1. Beer bar equipment

To prepare and serve drinks (except beer), dishes, snacks and desserts you will need:

Equipment (prices in rubles):

• Blender KITCHEN AID - 27 390
• Bar mixer VEMA - 34 913
• Ice maker ICEMATIC - 73 526
• Juicer ROBOT COUPE - 94 815
• Mechanical ice crusher - 2,088
• Automatic coffee machine C.M.A. ASTORIA - 206 241
• Combi steamer TECNOEKA EVOLUTION - 197 884
• Pizza oven GAM - 35 052
• Electric stove PE-0.48M four-burner with oven - 40 920
• Induction tabletop cooker WOK - 19 517
• Mixer KITCHEN AID - 60 990
• Meat grinder “Convito” - 40 248
• Slicer "Convito" - 18,864
• Vegetable cutter “Convito” - 42 984
• Cooled table HICOLD - 59 990
• Bar mixer - 6 048
• Glass washing machine (dishwasher) MACH - 66 892
• Deep fryer AMITEK - 17 317
• Microwave oven - 27 360
• Food warmer for French fries - 25 270
• Showcase-bain-marie for burgers - 27 100
• Refrigerating cabinet ARIADA - 45 602
• Refrigerated bar cabinet “Convito” - 23 472
• Freezer cabinet ARIADA - 53 724
• Refrigerated bar cabinet “Convito” - 27 360
• Two-section washing bathtub (2 pcs.) - 15 196
• Industrial wall table (2 pcs.) - 8 734
• Island work table (2 pcs.) - 7 346
• Solid wall shelf (2 pcs.) - 3,284
• Island work table (2 pcs.) - 7 902
• Rack with solid shelves (2 pcs.) - 22 584

Crockery, equipment, cutlery (prices in rubles)

• Shaker 0.55 l (2 pcs.) - 1,368
• Rimmer salt-sugar-juice - 396
• Jigger 20/40 g. (2 pcs.) - 404
• Transparent folded tubes (3,000 pcs.) - 5,190
• Guide for glasses (6 pcs.) - 4 122
• Highball glass 290 ml (40 pcs.) - 1,720
• Rocks glass 250 ml (40 pcs.) - 840
• Rocks glass 290 ml (40 pcs.) - 3,760
• Hurricane 380 ml (40 pcs.) - 6,680
• Cognac glass 175 ml (40 pcs.) - 2,160
• Beer glass 500 ml (40 pcs.) - 2,320
• Beer mug 500 ml (40 pcs.) - 6 160
• Beer glass 300 ml (40 pcs.) - 1,520
• Glass 70 ml (40 pcs.) - 2,040
• Square plate “Day” (30 pcs.) - 4,830
• Salad bowl “Day” 350 ml (30 pcs.) - 2,820
• Forks, knives, table spoons, coffee and tea spoons - 9 810
• Absinthe spoon - 269
• Ice cream spoon - 15
• Lever corkscrew - 219
• Watering can plug - 90
• Juice container 1 l - 180
• Beaker 50 ml - 125
• Rubberized round tray 350x40 mm (30 pcs.) - 11 130

Furniture (prices in rubles)

• Chair “Bristol” with soft seat (30 pcs.) - 168,000
• Wall-mounted bar counter module (5 pcs.) - 95 700
• Tabletop 40 mm made of chipboard with HPL plastic - 1,650
• Straight rack module without guest tabletop - 10 010
• Corner rack module - 21 560
• Straight rack module - 10 005
• Rack cornice with straight supports - 7 150
• Bar stool (8 pcs.) - 85 672

Total - 1,812,208

If you decide to brew beer yourself and organize a mini-brewery at the pub, you need to add at least another $20,000 to this amount. Prices for small breweries for HoReCa with a capacity of 300 liters per cycle start from this figure. Equipment for breweries in Russia is offered by both domestic and European manufacturers. In the ranking of the best, the Germans are in first place, then the British, Austrians, Belgians and Czechs.

With or without a brewery, beer must be bottled. To do this, a beer dispensing system is installed on the bar counter. A set of equipment costs from 135,000 rubles.

To control the pouring of the drink, optimize the work of the kitchen and hall, in particular, to quickly fulfill orders, and, of course, to avoid theft, the pub is equipped with an automation system. For example, the company MAPLE» installs IIKO systems from RUB 62,990.

Registration

The form of ownership for a beer bar in most cases is. First of all, because only LLC has the right to produce and sell alcohol.

Some features of LLC

• State registration fee – 4000 rubles
• Registered at the legal address of the main office
• Charter, authorized capital, seal and current account are required
• There may be several co-founders
• Cash discipline and cash limit are always observed
• Equipment is contributed to the authorized capital
• General Director is appointed
• LLC can be sold or re-registered
• Business decisions are recorded

How to get a liquor license

List of documents for obtaining a license

• Application for a license
• Characteristics of the licensing object
• Copies of constituent documents certified by a notary
• A copy of the document on state registration of an organization - a legal entity
• A copy of the document on registration of the organization with the tax authority
• A copy of the document confirming payment of the state fee for the provision of a license

A document confirming that the applicant has an authorized capital (authorized fund) in accordance with paragraph 5 of Article 16 of the Federal Law On state regulation of the production and turnover of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products

Documents confirming that the applicant has stationary retail facilities and warehouse premises in ownership, economic management, operational management or lease, the period of which is determined by the contract and is one year or more

Object requirements

• To obtain a license to sell alcohol for consumption at the place of purchase, the authorized capital must be at least 10,000 rubles (for Moscow - 1,000,000 rubles)
• Total area of ​​the premises - from 50 m²
• Paid state duty - 65,000 rubles.

Why can they refuse to issue a license?

• The documents contain incomplete, unreliable or distorted information
• The applicant has arrears in paying taxes, fees, as well as penalties and fines for violating the legislation of the Russian Federation “On taxes and fees”
• The facility does not meet the requirements for the retail sale of alcoholic beverages

In addition to the documents for obtaining a license, it is necessary to prepare a package of documents for Rospotrebnadzor and Gospozhnadzor. Their list is presented on the official websites of departments.

Taxation

For LLCs in the capital region, the simplified tax system is considered optimal.

Two options for simplified taxation system

1. You pay 6% on all proceeds that went through the cash register or bank account;
2. You pay 15% of the difference between income and expenses.

Under the simplified tax system, VAT and corporate income tax are not paid.

Profitability and payback

For beer restaurants, pubs, bars, the maximum payback period is 2-2.5 years. This time is enough for a well-thought-out establishment, even taking into account the high competition in the segment. If the payback period does not occur within the specified period, it means:

• The location does not correspond to the concept
• There is theft by staff
• Doesn't have its own USP
• Poor management

The markup on beer, meals and beer snacks reaches 1000%. This is one of the highest indicators in HoReCa. It is the markup in beer establishments that forms the lion's share of revenue.

The average bill ranges from 250 to 1500 rubles.

Do you want to open a beer bar, restaurant or pub? Company " MAPLE» has already prepared interesting business offers for you. We will help you enter the market wisely and become successful. More than 1,200 open projects throughout Russia are proof of professionalism.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles: