Today beer is the most popular alcoholic drink in Russia. According to Euromonitor International, in 2012, 1019 deciliters of foamy drink were sold in our country for a total of 904 billion rubles. At the same time, there is an increase in demand for draft beer. Consumers like the rich taste of "live" draft beer and the special aesthetic associated with it, reminiscent of the times of the Soviet era. How to open a beer outlet and how much money will you need at the initial stages? Many aspiring entrepreneurs ask this question, because this type business is considered very profitable and promising.
Start-up capital for opening a point of sale of draft beer is an amount of 400 thousand rubles.
Financial investments can increase significantly if you prefer buying to renting commercial premises. It is worth considering the fact that at the initial stage the best option would still be renting. Prices for renting retail space range from 1000-2000 rubles/sq.m. m.
The first procedure you need to go through is registration as an individual entrepreneur. IP status - best option For of this business, but if you plan to implement wholesale sales, registration as a limited liability company is suitable.
Next, you need to obtain permission from the local administration and the territorial department of Rospotrebnadzor for this type of activity, conclude a lease agreement, register a cash register, register with tax office, as well as obtain approval from the sanitary and epidemiological station and fire inspection.
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Your task is to choose a place with good traffic, in a clearly visible area, located at a distance of at least 100 m from educational institutions. How many people can see your sign is very important. The best option there will be a residential area, preferably a sleeping area. Also, the number of sales is favorably influenced by the proximity to recreation parks, beaches, bus stations, student dormitories. In business districts and highly concentrated areas office buildings the beer outlet may turn out to be unprofitable. It is worth finding out whether there are supermarkets, bars, cafes nearby: this may negatively affect profits.
You can use a separate pavilion, set up a retail space in a grocery store, or rent a non-residential space on the ground floor of the building. Keep in mind that, in addition to the sales area, you will need space for office and storage space. Optimal size retail outlet - 50 sq. m. If the sizes are significantly smaller, you will have to reduce the range of goods.
A prerequisite is the presence in the premises where draft beer is sold, two exits, a bathroom, as well as alarm security, a safe and cash register.
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The main costs are the equipment necessary for trading. To purchase it you will need 200-300 thousand rubles. To save money, you can purchase used equipment. If you wish, you can enter into an agreement with the supplier of a specific brand of draft beer manufacturer, and then some of the equipment will be provided to you free of charge.
So, the main list of necessary equipment:
Cash register. (with passport)
Refrigerator display.
Refrigerator cabinet.
Gas cylinders.
Gas reducers.
Kegs 50 and 30 l.
Defoamers.
Air conditioner.
Average income in winter period- 150-250 thousand rubles per month; in summer, profits double: from 300 thousand rubles per month and above. Therefore, if you want to recoup your business as quickly as possible, we recommend planning to open a point for May-June.
The range of products directly depends on the size of the area at your disposal. You can start with 10 varieties of the drink, so that there are both dark and light draft beers. In addition to the foamy drink, the assortment should include various snacks: snacks, dried fish, cheese, salted nuts. The presence of related products can double your profits.
If you have less than three points, then it is better to purchase through a distributor. Purchasing products directly from the consumer plant is profitable, provided that you purchase large wholesale. For beer domestic producers sellers impose a double markup; beer of imported brands, as a rule, is sold at a price 30% higher than the purchase price.
A seller selling draft beer must have a health certificate.
Organizing a point selling draft beer is not so troublesome and difficult if you have a small starting capital and basic knowledge. At the initial stages, you or one of your family members can directly engage in trading. But remember that for a business to truly succeed, it requires constant growth, so aim to expand your network and staff accordingly.
Can a person who has never done business start his own business literally from scratch? What does it take to become successful businessman? Is it now possible to find your niche in a market segment that seems to have been filled for a long time?
Our interlocutor, Sergey Rozhnov, owner of a draft beer store in Yekaterinburg, will tell you about this and more.
– Sergey, why beer? The choice of this drink in stores is huge; weren’t you afraid to enter into a confrontation with the giants?
– If you approach the organization of the matter correctly, then there will be no confrontation. Our business, of course, overlaps with retail sales, but still, as they say in Odessa, these are “two big differences.”
It may seem that canned or bottled beer and our product are aimed at the same audience. But in reality this is not entirely true. The difference is in the perception of the drink itself.
We offer the product more high quality. And, naturally, it costs more. Customers especially come to us not just to sip beer, but to get a drink that is different from the store-bought one.
True, everything most of Our sales are ensured by “takeaway” sales, but for this we had to work hard to get people to believe in us, to “educate” our clients, to prove our level.
From the very beginning, it was necessary to maintain the brand so that the buyer understood that he was not paying money in vain, and to maintain an image of a certain “luxury”.
How to open a draft beer store correctly?
– How did it all begin? Where did the idea come from, because to the untrained eye it may seem that the market is full, and it is quite difficult to carve out a niche in it.
– It’s very simple – I love beer, and good beer.
We have many similar points in our city, there are even whole network beer stores.
But there was nothing like this in our area, and it was inconvenient to go somewhere special.
And, in the end, I thought that there are not so few amateurs like me.
I know that, for example, beer stores in Moscow can be found almost every step, which means they find their customers.
Therefore, I began to find out how much it costs to open a beer store, what is required for this, search on the Internet for the interiors of beer stores, information about equipment. All this ultimately ended with the opening of our draft beer store at the beginning of 2014.
– Business - a beer store, like any other business, requires initial investment. At first I thought about buying a beer business. There are companies that have been involved in the beer business for a long time.
They have experience, an established supplier base, they offer a business plan for any beer bar, and they train staff. In general, they offer a ready-made beer business. The sale of beer stores brings them their main income.
That’s why I first thought of opening a beer store as a franchise, but in the end I abandoned this idea because I found an option to get a loan specifically for my own business. But, in general, a beer store franchise is a rather interesting proposition.
– Have you invested your funds?
- No, I took out a loan. It turned out that this is not so difficult, but without a well-developed business plan they will not give you money. It is worth considering that a business plan is not just expenses and possible income calculated in a column, but a document with a serious justification, drawn up by specialists.
At first I tried to compose it myself, but I realized that such projects are better left to professionals. As a result, I decided to order a business plan for a beer store and was not disappointed at all.
I received a business loan from a bank, but with a guarantee from the Entrepreneurship Support Center. Banks approve such financing without any hesitation and do not require collateral.
Photo of a micro-store on the street. Innovators, Moscow trading network Pint. Photo by Vladimir Markov, correspondent for the Russian start-up website
And the rate turns out to be almost equal to the Central Bank refinancing rate. And this, even after its increase, turns out to be very profitable. But, I repeat, I was able to receive such a state guarantee only after I provided detailed business plan beer bar.
Another issue that needs to be resolved when opening a draft beer bar store at the very initial stage is the premises.
There are three options for selling draft beer: your own premises, renting part of the space in a large grocery store or supermarket, something like an “on-site” option - either a stationary stall or a stall “on wheels”, in a special trailer.
I was lucky, at the same time that I was looking for a place to rent, a small grocery store, and the owner was looking for new tenants. The option of renting space in a supermarket was also considered, but at that time the proposed cost per square meter was high for me.
Photo of a micro-store selling beer on Vernadsky Ave., Moscow, of the Litra retail chain. Photo by Vladimir Markov, correspondent for the Russian start-up website
Well, I didn’t seriously consider “street” trading. Firstly, from the very beginning it did not coincide with ultimate goal– creation, in a certain sense, of a luxury beer store.
Secondly, the calculation was for a different clientele, or rather, for us to be perceived differently. And thirdly, the beer business largely depends on the time of year, and offering draft beer on the street in winter Yekaterinburg is an anecdotal idea.
In general, location largely determines whether your enterprise will be successful or not. A beer store must be connected to people. Expensive live beer is not only accepted in the bar itself, but is also bought to be enjoyed at home.
Another nuance - not always a large flow of people can give you potential buyer. For example, the store is located near the metro or in the same shopping center. Yes, a person can come in and drink a glass of beer, but he would prefer to take the bottled beer sold nearby.
But own or rented premises are not always suitable for such a business. Firstly, you must have a second way out - these are fire safety requirements.
And, secondly, the presence of a toilet is mandatory - not only for the sake of the requirements of the sanitation station, but also for the convenience of clients. Otherwise, you also risk becoming an enemy of the residents of all the houses located nearby.
By the way, in the current conditions many, already equipped, retail outlets will be closing, so I think there shouldn’t be any particular problems finding suitable premises. Most likely, the owners themselves will look for tenants.
Beer business – what documents are needed
– How many documents were required?
– When you first encounter things like that, everything seems very complicated. In reality, it's not all that scary. You can prepare documents for opening a beer store yourself, or you can contact companies that offer assistance in these matters.
In this case, they will not only draw up a Charter for you, but also go through the full procedure official registration. What is required from the future business owner:
- Go through the registration procedure for an enterprise or individual entrepreneur. Here the choice is yours, there are pros and cons in both cases, but it is better to base it on the tax rate. By the way, you can get advice either from the same Entrepreneurship Support Center or from the company that prepares the package of documents;
- Open a bank account;
- Conclude a rental agreement for the premises;
- Purchase and register a cash register, enter into an agreement for its maintenance.
- Get in sales department city or district administration permission to trade;
- Wait for the visit of firefighters and the sanitary and epidemiological station and get their signatures on the necessary documents.
Decoration, advertising, design of a draft beer store
– How did you resolve the issue of room decoration and advertising?
– Decorating a beer store is a very important stage. Simply arranging furniture and making cosmetic repairs is not enough. It is necessary to create a certain atmosphere; not only the comfort of visitors, but also how they will feel in your establishment depends on it.
Again, it is better to turn to specialists. Despite the fact that you will have to pay for their services, a professionally designed interior of a draft beer store will more than pay for itself.
It was a little easier for me in this matter - my wife, a designer by profession, helped. Before that, she looked at how beer store design is most often done; photos can be found in the portfolios of design companies.
The furniture was made to order according to our sketches. Finding a company that produces such things turned out to be quite easy, especially since the interior of a beer bar does not involve the use of expensive materials; the main requirement, in my opinion, is naturalness; the interior of a beer store will not require large investments.
You seriously need to think about what the name of the beer store will be. You can also study the signs of beer stores - there are quite a few photos on the Internet. You yourself understand that from appearance The success of your establishment will largely depend on its attractiveness, especially in the first stages.
The most effective advertising ploy is outdoor advertising(back to the same signs) and advertising in the area where the store is located. The thematic design of the external showcase and facade, the memorable bright name of the draft beer store, bright lighting in the dark.
Immediately after the opening, you can carry out “local” advertising, for example, distributing discount cards to the first visitors or residents of the area. By the way, the issue of discounts can be resolved in different ways.
We issue cards not based on the accumulation of a certain amount, but to clients in whom we feel “prospect”, thus turning them into regular visitors. You can come up with original title For discount card, for example, “nice customer card... to a good person...", etc. This way our visitors receive not only small savings, but also good attitude to the establishment itself.
The issue with advertising can be resolved with the help of the product supplier. Very often distributors provide advertising products free of charge, and these include ashtrays and coasters for mugs (of which you need to stock up in large quantities - many visitors take them with them as souvenirs).
So we set up an open area with tables next to the store, and the sun and rain umbrellas were branded, with the manufacturer’s logos. We have exactly the same logos on window awnings and blinds.
By the way, this helped with solving the smoking issue. Many beer bars, after the smoking ban in public places Revenue has dropped significantly - it’s common for us to combine cigarettes and beer.
For us, this did not become a problem, because anyone in the summer can sit in an open area where smoking is allowed, and in the cold season they can simply go out here for a smoke break.
An oldie, but a great example: Miestins beer store chain
Assortment, equipment for a draft beer store
– Speaking of suppliers, where do you buy beer and how do you create your assortment?
– The assortment determines both the clientele and revenue. But, first of all, a lot depends on how much usable space you have. So, approximately, on 5 square meters you can install 6 taps, and on 10 square meters, respectively, 12.
Selling 20-25 varieties at one point is considered ideal. However, we settled on a slightly smaller quantity and now offer 15 different varieties.
Enlarge too much trade assortment sometimes it is not profitable. The fact is that we are selling a truly living product that spoils quite quickly.
And if you don’t sell it out on time, you’ll just have to throw out the beer.
Our store offers several domestic varieties, imported beer, with fairly well-promoted brands (many buyers do not want to experiment and prefer what they have heard of).
At the same time, you can buy beer from us that is rarely found anywhere - we found private small breweries and now they supply us with exclusive brands.
But we also have the most ordinary bottled beer, but not as a main product, but as an addition to the draft beer. And, of course, you must have a certain set of snacks.
Naturally, the beer business requires large quantity equipment: refrigeration units, coolers, dispensers and towers, defoamers and much more.
At first we used the offer from beer suppliers.
They offered along with their goods and free equipment. Renting beer store equipment is a good place to start.
But later it becomes not very convenient, since you have to create an assortment based only on what such a supplier offers.
As a result, we decided to purchase equipment for beer stores as our own. This required new investments, so we had to take out a loan again. But the second time the procedure was even easier.
We found a company that supplies any equipment for leasing, again turned to an already familiar company involved in drawing up business plans, and without any problems we received the required amount in the bank. Now we decide for ourselves what, when and how much to offer to our clients.
What is the best equipment to buy for a beer store?
– How was the issue with personnel resolved?
– This is one of the difficulties for any beginning businessman. At first it seems that it would be best to hire someone you have known for a long time, friends or even relatives.
But almost immediately you realize that nothing good will come from such an undertaking. Almost every one of these “workers” considers himself entitled to violate discipline, take time off from work, or ask for an increase in salary.
Another problem is the request to hire a son, nephew, son-in-law, or just a good friend. But what about it? If one of your friends or relatives works for you, then why can’t the rest?
At the same time, almost none of those with whom I started knew the specifics of the business, did not know how to communicate with visitors or handle equipment, although working in a draft beer store requires a certain approach.
As a result, almost all the staff changed during the year, and now I have experienced bartenders and waiters. Special advanced training courses are very helpful, in which employees receive necessary knowledge and skills.
Beer store business plan for 2015, is it needed?
I started the business a year ago and, naturally, the prices were completely different then. But you can roughly calculate how much it will cost to open a beer store in 2015. In many ways, the amount of investment depends on the city in which you will open, on the rental price, on existing demand and other factors.
I’ll give you the numbers I came across myself:
Renting the premises cost one and a half thousand rubles per square meter, in addition, we had to invest in turning the premises into a beer store: decoration, signage, etc. - all this cost a little more than 100 thousand rubles.
At first, as I already said, we rented equipment for the beer store from a supplier, but furniture for visitors, a counter, and other parts had to be made to order - about 80 thousand.
It is immediately worth considering wages, you will have to pay it before you receive any income. The staff can be calculated from the available amount. By the way, it’s worth deciding how you will pay your employees and whether their earnings depend on sales volume. Naturally, I did not take into account tips - this is their personal income.
It is impossible to start without goods, and no one will give a trade loan to a start-up enterprise, so, at a minimum, count another 80-100 thousand.
Also, it's better to pay for a business plan, legal services etc. – 25-30 thousand rubles.
Of course, there will be other costs that may seem small, but add up to a significant amount. As a result, opening a business cost me about 500 thousand rubles.
Reading reviews on the Internet from owners of draft beer stores, I found out that in smaller cities it is quite possible to invest 250-300 thousand (with a small area and a small number of staff), and in Moscow it is advisable to have about 1-1.5 million on hand.
Now about what worries anyone who opens a draft beer store – profit
The markup on expensive imported beer is approximately 30%; on domestic beer it can reach up to 100%. On average, the price increase for a beer keg is no less than 2 thousand rubles, and in terms of per liter – 60-250 rubles in income per liter.
Monthly costs are approximately 250 thousand rubles (it is impossible to say exactly, it depends on many factors). That is, in order to recoup the business, you need to earn at least 9 thousand rubles a day. With a minimum order of 300 rubles (and it is usually higher), 30 buyers are enough. This is quite a bit, you will agree.
It is also worth considering that in some sense we have seasonal business– in summer people drink more beer. But if you can create a pleasant atmosphere in the room, and the drink itself is of really high quality, then the winter decline in buyers will be almost unnoticeable.
– Sergey, as I understand, you are pleased with the result. Is there a desire to expand or, perhaps, new ideas have appeared?
- There are ideas. And I’m also thinking about expanding my business. The plans include creating a small beer restaurant with its own brewery. We ourselves will be able to produce those drinks that will be in demand and create a menu for them.
Another idea is an online store of draft beer. Besides what it could become additional source income, here it is quite possible to create a beer business forum, advertise promotions in draft beer stores, and promote a particular brand. In addition, the forum provides an opportunity to receive reviews, suggestions, etc. for our beer business.
I am sure that I will succeed. In just a year, I gained a lot of experience and learned so much about beer and running a business that it’s just a shame that all this knowledge did not remain unused.
The secret of business is based on the right choice of direction. By analyzing the sales sector in the retail segment of the market, you can find a lot of options for conducting business. The demand for alcoholic products, even in times of crisis, remains unchanged. Draft beer has become an interesting business format. The advantage of this product is the significant difference between regular bottled beer. The buyer appreciates, first of all, the taste and presentation of the product. These needs are what the entrepreneur focuses on. How to open a draft beer store and at the same time get income in the first steps?
Legal actions - peace of mind for entrepreneurs
Before starting a business from scratch, you should register your trade in accordance with legal regulations. Draft beer is no different from bottled or canned goods - all this is retail trade. The main thing is to obtain permission to sell goods. Completing tasks:
- Choice of organizational and legal form of activity. It is possible to open a draft beer store in several formats - LLC or individual entrepreneur. The latter option incurs fewer costs and all accounts are owned by one person.
- Contacting the Tax Service to register an enterprise. Two tax systems are proposed: simplified taxation system and UTII.
- Registration of an individual entrepreneur includes indication of business areas: retail trade in non-specialized retail outlets, and sale of other food products not included in other forms of activity.
Important: when registering a business, you should indicate only those items that relate to individual entrepreneurs.
- Obtaining a license to trade draft beer is not required ( Federal law No. 171-F3, art. 18).
Exception: trading is prohibited - from 11 pm to 8 am. You can bypass the ban if you register a point catering. Here you will need an additional set of documents (permission from the sanitary-epidemiological service).
- According to the law of the Russian Federation, since January 2016, a requirement has been established for individual entrepreneurs to keep a log of trade in draft beer. The main points of sales accounting are: serial number, date of sale of goods, excise stamp with bar code, container capacity and number of units sold.
Issued necessary documentation- have done half the work to successfully conduct business.
Organizational issues
A classic option for every entrepreneur is renting premises. This saves personal funds and allows you to open a draft beer store anywhere in the city. Places with large crowds of people are preferable, we also take into account climatic factor. In summer, the demand for goods increases, so it is better to open a point in shopping centers, near parks and places with increased traffic flow. Premises requirements:
- The area is up to 50 sq. m. - this is enough to accommodate shelving and personnel movement.
- The installation of a display case takes place from a point of accessibility for the buyer - all goods are in plain sight.
- Compliance with fire safety rules. The premises are monitored for faulty wiring and other damage.
- Correspondence retail space SES standards - goods that require special storage conditions are controlled so that there are no comments from the control committee.
Advice: the arrangement of the premises should include maximum comfort for buyers; you can buy several bar tables and set aside space for a bathroom.
We purchase equipment
Difficulties arise when choosing methods for purchasing inventory to operate a store from scratch. Problems can be avoided by selecting advantageous offers. Types:
- Cooperation with one supplier of live beer. Representatives will provide everything necessary: kegs, advertising leaflets. A plus will be training for salespeople from distributors of this beer brand.
- Equipment rental. Economy option that includes everything necessary tools for work. Advantage - regular maintenance from the tenant.
- Purchase of inventory. The method is expensive at the initial stage, but will subsequently deprive the entrepreneur of unnecessary problems with rent and suppliers.
Additional expenses will include the purchase of dishes, napkins, plastic bottles and glasses.
Important: any equipment for beer on tap requires regular maintenance to avoid negative consequences.
Suppliers and assortment formation
How much does the product cost, and how best to distribute finances? This takes into account correct selection beer suppliers and organization of assortment in the store. The right decision would be to contact wholesale representatives. This will provide flexibility in managing subsequent purchases. Starting points in creating a product for sale:
- Order items - up to 20 units of live beer. Practice shows that in the future the demand for a certain type of product decreases, so the assortment needs to be updated.
- Live beer has short term aging, which distinguishes it from a regular bottled drink. This is another factor to note for new entrepreneurs.
- Markups are set based on the category of beer products - from 50 to 100%.
Important information: now individual entrepreneurs are on an equal basis with others trade structures obliged to connect to EGAIS. This involves, when purchasing goods, submitting invoices about beer to special control authorities.
Personnel registration
Don't forget about the employees in the store. The selection of candidates is carried out on the basis of a proven scheme - posting a vacancy on the Internet. Next, a schedule is established for sellers, usually this is a shift or floating work schedule. Attention is paid to the design of personnel:
- Conclusion of an employment contract.
- Registration in pension fund and social insurance organizations.
- Preparation of documents for hiring employees.
At the first stage of opening a draft beer outlet from scratch, you can independently engage in financial statements. Later, an accountant should be involved. How many staff a retail outlet needs is up to the entrepreneur to decide.
Important: do not be confused employment contract with a civil transaction, which is designed to perform one-time work. When signing documents with a consultant, the entrepreneur must familiarize him with the working conditions that determine long-term cooperation.
Advertising and provision of services
To promote an outlet selling beer on tap, you don’t need to create a “lavish” PR campaign. The emphasis is on the clientele, who will pay attention to the spectacular sign and thematic design of the external facade of the building. It is necessary to notify future buyers about the opening - an announcement or a small article on the Internet. Advertising elements:
- Distribution of booklets with assortment.
- Issuance of bonus cards.
- Offers of discounts to regular customers.
How to open a draft beer store and immediately attract a client? There are many ways, the main thing is not to impose your services and talk badly about your competitors.
Development of a financial strategy
The question of how much money is needed to open a draft beer store from scratch is scary from the first minute. Don’t get lost, just calculate the start-up costs of the activity.
- Business registration + paperwork - about 50,000 thousand rubles.
- Renting premises - about 90,000 thousand rubles. At this point, the rental price depends on the territoriality (suburb, city center or remote villages).
- Equipment + purchase of assortment - about 200,000 thousand rubles.
- Advertising - about 30,000 thousand rubles.
- Salary to employees is about 100,000 thousand rubles.
Result: initial capital for opening is from 470,000 thousand rubles. The payback period for a beer sales business ranges from 3 to 12 months.
There are pitfalls to consider before opening a draft beer store.
- Short shelf life of products.
- Considerable costs for operating the equipment.
- Seasonality of trade.
These factors often force owners to sell their outlets. To avoid such problems, you must:
- Plan the purchase of assortment.
- Calculate monthly profits and focus on the popular drink.
- In winter, reduce the quantity of goods and equip the room with heaters.
Any activity has risks, so you should not stop in your endeavors.
In Russia, an incredible amount of beer and wine is consumed annually, which is actively used by budding entrepreneurs. Many of them are interested in the secrets of success of businessmen who opened draft beer stores - 2013 did not bring any grandiose ideas.
Everything is quite simple. Thanks to a good trade margin (30 - 100%), a relatively simple registration procedure and obtaining permits, many startups are trying to open a store selling beer. It should immediately be noted that some entrepreneurs still fail to cover their costs and make a profit. How to open a draft beer store will be discussed further.
How to open a beer store: registration, permits and other formalities
Most entrepreneurs who open live beer stores register as individual entrepreneurs or LLCs. Trade in live bottled drinks is not subject to licensing. Those businessmen who are thinking about how to open a bottled wine store should remember about the license to sell alcohol.
In addition to registration documents, you should draw up a rental agreement for the premises and obtain permission to trading activities, survive an inspection by the SES and fire inspectors, and also issue a conclusion from Rospotrebnadzor. The purchase of a cash register must be accompanied by its registration and the conclusion of a service agreement.
Labor relations with sellers should be formalized with appropriate contracts, and the presence of health certificates for sales personnel is a mandatory requirement.
New beer store: opening a point with a good assortment
Newcomers in this market niche most often think about how to open a draft beer outlet at the lowest cost, but without compromising the quality of service. There are no special secrets here.
The shelf life of the live drink does not exceed 5 days. Therefore, there is no point in chasing discounts when purchasing large volumes. It is more advisable to work with distributors who will supply the startuper with small wholesale, and even with delivery to the kiosk.
The secret to the success of the product range is the variety of varieties - there should be at least 20 - 30. If an entrepreneur is determined and wants to open a beer store that is popular among the population, then it is more advisable to have products of all price groups - cheap, medium and expensive varieties.
And, perhaps, the most important question for every beginner: “How much does it cost to open a beer store?” In each specific situation, costs can vary by an order of magnitude. You will have to start in the regional center with several hundred thousand rubles, and opening in the periphery will cost several tens of thousands of rubles in investment.
Following the tips voiced in this article, start working on a kiosk scale, choosing a successful territorial location of the point. By adhering to a policy of high quality and a favorable image of the establishment, you can achieve good results. These are just the main areas of successful business.
Beer shops and points selling draft beer - current option business in any city: it is popular, profitable, and easy to manage. However, opening a store is not that easy. One of the main problems that entrepreneurs face is paperwork for a beer store.
In 2016, amendments were made to the law “On government regulation production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and limiting consumption alcoholic products" Read the article about what documents and permits are needed to open a draft and bottled beer store in 2017.
Documents for opening a beer store: business registration and OKVED
For retail sales beer, it is enough to register an individual entrepreneur. Open an LLC if you plan to do wholesale.
For individual entrepreneurs there are several convenient taxation systems - patent, simplified system or UTII (Unified Tax on Imputed Income).
Suitable OKVED codes:
- 52.25.12 - " Retail beer"
- 47.25.1 - “Retail sale of alcoholic beverages, including beer, in specialized stores”
- 47.11 - “Retail trade mainly food products including drinks, and tobacco products in non-specialized stores"
You don't need an alcohol license to sell beer!
According to the latest premises requirements, the store must have trading floor and warehouse Total area - at least 50 m2. You must have a lease agreement or proof that the premises are your property.
SanPin: list of documents for a beer store
Sanitary standards are set out in SanPin 2.3.4.021-94 “Sanitary rules for enterprises food trade" We are preparing a long list of documents without which it is impossible to open a draft beer store:
- Permission to locate a store. Carefully study the requirements for business location!
- List of products sold agreed with Rospotrebnadzor.
- Agreements on preventive measures of disinfestation, disinfection and deratization.
- Agreement on waste removal and disposal.
- Contract for disinfection of ventilation and air conditioning systems.
- Sanitary and epidemiological conclusion of Rospotrebnadzor.
- Production control program.
Consumer Corner
.According to the law, it is necessary to organize a Consumer Corner in the store. It should contain:- Text of the Law “On Protection of Consumer Rights”
- Book of reviews and suggestions
- State registration certificate
- Book of complaints
- Conclusions of regulatory authorities and their telephone numbers
- Evacuation plan
- Warning that the sale of alcohol to minors is prohibited
Permission to open: fire safety
In order for the State Fire Marshal to issue a permit for a draft beer store, the following documents must be provided:
- Fire alarm installation confirmation
- Evacuation plan
- Fire Safety Magazine
For fire safety requirements, see SNiP 21-21-97 " Fire safety buildings and structures”, in the Decree of the Government of the Russian Federation dated April 25, 2012. No. 390 “On the fire safety regime” and the Order of the Ministry of Emergency Situations dated March 25, 2009 “On approval of the set of rules...”.
Requirements for opening a beer store: EGAIS and online cash register
EGAIS is automated system state control volumes of production and turnover of ethyl alcohol and alcoholic products. Connection to the system is required.
To register in the program, get a crypto key and do electronic signature. This can be done at any certification center in the city. The second key will be issued after registration on the EGAIS website.
How to use the program? The entrepreneur registers the purchase in an electronic invoice, or rejects it if the quantity or quality of the product does not correspond to it. After this, the purchase data is automatically sent to the online cash register. There is no need to register the retail sale of beer.
Cash register must be compatible with EGAIS. Experts advise installing online cash registers. According to the regulations, checks must have a QR code and a WEB link to the FS RAR website. Documents for cash register equipment:
- KKM card and passport
- Cash register service agreement
- Cashier-operator's journal
Alcohol declaration and alcohol logbook
Alcohol declaration submitted once a quarter to RosAlkogolRegulation. It is designed to regulate the circulation of alcoholic products and keep records of them. Read more in the Decree of the Government of the Russian Federation dated 08/09/2012 No. 815 “On the submission of declarations on the volume of production, turnover and (or) use of ethyl alcohol and alcohol-containing products and on the use of capacities.” Individual entrepreneurs selling beer fill out declaration No. 12.
Data driven alcohol log book entrepreneurs draw up a declaration. Read about the journal in the order of RosAlcoholRegulation dated June 19, 2015 No. 164 “On the form of the journal for recording the volume of retail sales of alcohol and alcohol-containing products and the procedure for filling it out.” The log is filled out every day or no later than the next business day.
Documents for opening a draft beer store: let's go to success!
The documents for opening the store have been collected, permits have been received and the draft beer store is ready for work. Now business revenue depends only on you. We wish you long lines for beer and high profits!
Does the list of documents dazzle your eyes? We have a solution - ready business. In this catalog we have collected offers from ready-made beer stores in St. Petersburg. Business for Moscow, see.
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