Getting a dealership. Dealership from the manufacturer

Business– this is a fairly broad concept, which is why it can be realized in entrepreneurial activity Almost every person can do it.

If you don't have a lot of money to start your own business, it's worth exploring how to become a dealer to earn money by representing a large company on the market.

Entering this business is not so easy due to serious competition, but if you meet all the employer’s requirements, you will receive a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then first it would be a good idea to understand what a dealership is, so as not to make serious mistakes at the work stage.

You must really assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

WITH English language word dealer (dealer) translated as trader.

This is a fairly broad concept, so traders in securities (currency pairs) are also called dealers. international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer– start collaborating with some large company (international or domestic), selling its products in your hometown.

As a dealer, you will perform a variety of responsibilities:

1. Popularize the product in your home region.
2. Provide customers with all information about the product and the manufacturing company.
3. Build relationships with representatives of different industries for better market coverage.
4. Convince customers to buy products from the company you represent.
5. Fulfill sales plans and bring profit to the company you work for.
6. Keep up with new products.
7. Organize exhibitions and other events that will help sell more goods etc.

We will talk, first of all, about the dealership, as the official representative office of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

• you will be able to significantly save on an advertising campaign, since it is taken over by the conglomerate that you represent;
• you will not have to hire many employees with whom you will have to share part of the profit; you can handle this work yourself;
• You will have the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, if, of course, you have necessary features character in order to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

Looking for sales representatives, companies (especially if we are talking about international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.

Conditions that must be met to become official dealer:

1. Be official to have more possibilities to promote a product.
2. Financial stability and success of an entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
3. Have experience in business - cooperation agreements are concluded with young companies less often than with those that have their own history.
4. Have a “clean” reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in conducting business, a world-famous employer will not want to have such a representative.
5. Know what the corporation you want to represent does.
6. Offer a few ideas about how exactly you are going to promote the product to the market.
7. Have the necessary technical base and infrastructure facilities (not all companies require this).
8. Be prepared to invest your money if necessary.
9. Possess next necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
10. Constantly grow and develop, have the ability to learn - many large companies They constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are a lot of requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money from it?

Large companies became such because they constantly expanded and conquered everything. most of market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in hopes of becoming a dealer, get all your documentation in order: constituent documents companies, existing contracts, etc.

If the interview will take place successful, and you will be hired as a representative and will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but your future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering a particular store/salon to take some product for sale or use.

This certificate does not have a single sample; it is issued by the company itself. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

• https://www.businesspartner.ru/poisk-dilera-optovika.html
• https://www.proizvoditeli-rossii.ru/ishhu-dilera
• https://dealeram.ru
• https://www.postavshhiki.ru/ishchu-dilera

Choose those sentences that interest you, make good resume and send it to the specified addresses.

You can do it differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

This means that you should send your resume to a specific address, and you will look for other options if you are rejected here.

You, as a dealer, will be offered two options for cooperation:

By working capital.

Roughly speaking, you will have to meet some minimum sales and profit plan.

Dealers that do not cope with the task are usually terminated.

According to legal content.

You will become not just an official certified representative in a certain region.

You will become a person who must form your own dealer network to promote the product.

If your resume is of interest to the future employer, you will be called for an interview (by the way, it can also be conducted via Skype if the main office is located far from you).

How well you do in the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if at the interview you:

1. Show awareness of the company’s affairs, its products, and turnover.
2. Suggest specific steps for your dealership.
3. Demonstrate confidence and ability to persuade your interlocutor.
4. You will look representative, as befits a dealer of a serious corporation.
5. Show exactly how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything correctly, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But precisely from yours successful work It depends how long you stay in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

1. Choose wisely who you want to work for - sometimes the problem is not the dealer himself, but his employer.
2. The product you sell should not be too expensive, but at the same time be of good quality.
3. Choose in-demand products for dealership; there won’t be much demand for too exotic goods, which means you won’t earn much.
4. Form your own client base and constantly strive to expand it.
5. Appreciate your regular customers, who give you most of the profit, offer them small bonuses and benefits.
6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
7. Be moderately persistent when interviewing potential clients– without it you can make profitable deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to achieve great success in the dealership.

Is it possible to become a dealer without investment?

If you want to become a large regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go towards:

• purchase of goods;
• payment for storage facilities;
• staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But don’t get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

Sales of goods.

In this case, the work is done according to the principle: first - products from the manufacturer, then their sale by the dealer, and only then - money for the manufacturer.

Many dealers work exactly according to this scheme.

Work to order.


Let's say you offered a product to a buyer. He selected several items and gave advance payment.

You place an order for the manufacturer, when he fulfills it, transfer the batch of products to your client, receive the rest of the money, and send it to the manufacturer with the deduction of your remuneration.

That is, in fact, you work without your own investments.

Official representative of the company.

A large company hires you to work as a dealer, but essentially you are... sales representative, who travels with price lists and product samples, offering all this to customers.

For successful transactions you receive a salary.

Are you determined to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think, how to become a dealer.

In this type of activity you will surely achieve success.

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Dealers are people who take goods in bulk for subsequent resale to sellers or stores individually or in small quantities (and not just drug dealers, as many are accustomed to believe). Most newcomers in this business do not want to make special investments: they are afraid of “burning out” if they suddenly don’t buy the product, there is not enough money to start, or other reasons, it doesn’t matter. For product owners, this desire is often not to their advantage, so there are not many options to implement their plans.

How to become a dealer without investment?

Method one - selling to order

Perhaps you have seen the “made to order” mark next to the indicated cost of the product in the price lists of online stores. This means that you must first deposit full cost goods to the seller’s account, and only then, after some time, it will be transferred to you for use. If you look at the situation from a business point of view, it looks like this:

• The dealer enters into an agreement with suppliers for the delivery of goods at the dealer price (in some cases it is possible to work without an agreement).
• The product is offered for sale at the dealer's point of sale. More precisely, not the product itself, but the lines in the price list and promotional materials.
• Buyers are charged an advance payment, for which the dealer purchases goods from suppliers.
• The purchased product is transferred to the buyer.

Please note that if you work according to the “made to order” scheme, it is better to cover the market segment of goods in the middle price group (5-20 thousand rubles). It will be easier for customers to buy cheap goods in a nearby supermarket, albeit at a slightly inflated price, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on renting a good office or store. For example, the same car dealers, in order to impress customers, are forced to rent large areas for showrooms.

Method two - goods for sale

Many manufacturers provide for this type of cooperation. The dealer is given a certain time within which he must sell the product. After deadline, the goods will need to be paid, and the amount will be 1-2% higher than if you paid everything at once, so the risk of “burning out” does not disappear. If you fail to meet the deadline, you will have to compensate suppliers for losses. Only in rare cases can the goods be taken back from you (the terms of return must be specified in the contract).

Method three - free testing

If the manufacturer with whom you are going to cooperate agrees to send free samples of their products so that you can try them “in combat conditions,” then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check a product for free is extremely rare.

Method four – become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, assistance in development, trade organization and, most importantly, a guarantee that the product you are selling will be of interest to the end consumer. In addition, advertising specialists are involved in product promotion, which saves you from having to do it yourself.

As you can see, it is quite possible to start a career as a dealer without investments, without risking anything (or almost nothing, as in the case of taking goods for sale) and without being obligated to anyone. Of course, you will have to put in a fair amount of effort, which will eventually have to pay off.

Readers' opinions

I read the title of the topic - “How to become a dealer?”, I don’t know about you, but I immediately have associations with drugs.

Qwer, I think that “test in combat conditions” means testing the ability of a product to arouse interest among consumers and its quality, of course, too. If consumers buy the first small batch of goods and speak well of it, then they can safely purchase an even larger batch (this time with their own money) and sell it without any problems. The dealer, by the way, can also thanks free samples study the characteristics of the product offered to him for sale.

The idea is good, but there are also a lot of risks. First of all, I think you should study the market and test the quality of the product. In this case, you need to thoroughly study the product you are selling. And only then offer implementation services. In general, it’s a troublesome task, but worth it.

There are risks everywhere. And even more so, dealers, but here usually dealers are not just ordinary people, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings can easily become a dealer in this area, since this is his element, and he will not buy low-quality goods for a lot of money.

If you become a company representative, there will be control from the company, which will not have a very good effect on your desire to sell. But less and less is given for the sale of goods every year. If they provided children's goods for sale, I would open a store myself.

Many trading companies offer to become distributors or dealers only to their regular customers who have proven themselves with positive side on the basis of an agreement concluded with them, but not a single one foreign company will not give goods for sale to a supplier they do not know; this is very risky for them.

Angelica

For my dacha, I ordered different tools from the factory for cultivating the land. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I had just bought the product, and it was winter, and I did not test it in operation. Then it was already too late. I checked the markets specifically in the fall and they were already selling their goods with all their might.

Before becoming a dealer (that is, making a good investment financially and organizationally), it is wise to work as a sales agent (that is, the “made to order” option or something similar in essence). Thanks to this, sales tools will be formed and a circle of regular customers will be developed. And in general, you can feel confident in this sales market.

Dara, I was also offered to become a distributor through a company that distributes cosmetics, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence bonuses and cash rewards, but this is acceptable for those who are free from other work, and this takes a lot of time.

Angelica

I will be experimenting with different fertilizers this summer. If it works out, I might think about selling it. At the same time, I will conduct an experiment with film and polycarbonate. You can enter into an agreement for the sale of Svetlitsa’s film; this is still rare in our country. But I'm more interested in vermicompost. True, it is expensive and I’m not sure whether they will buy it in the villages.

Dara, why is he so good? It’s just that I also have a problem with flowers, they don’t grow well, they put out leaves, but they don’t bloom. I tried to do various soils, but there’s no point, they’re still capricious. I read a lot of reviews about the HB101 fertilizer, but they do not send one or two packs, but only a batch.

Angelica

Oh, about the flowers, it’s all chemistry. I bought flowers at the market for planting, they all bloom and are so beautiful and alive. But I planted them from the hypermarket, but they don’t bloom and even grow poorly. I think you need to buy a good one first planting material. Regarding dealership, it’s a good idea, especially now that many products are offered for sale, but it is important to take into account the demand in the region so as not to make a mistake with the niche.

And I have with car dealers. Everyone thinks to the extent of their depravity, as they say. But the “no attachments” label is not entirely appropriate for this topic. You need at least a retail outlet, which is what TS wrote about. And at first, few people will dare to pay you the full amount of the advance payment in the case of “to-order” sales.

Angelica, vermicompost, and specifically even vermicompost contain all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about the flowers. Flowering requires different conditions and the soil and its composition are not always to blame. Sometimes a cold winter is needed for flowering.

Zikam Stone, distributors or dealers, are the same sales workers who have their own property (store, warehouse, outlet), who decide to take a large batch of goods for sale, or purchase it immediately. As for sales agents, their task is to offer manufactured goods, enter into a supply agreement, and control the supply of this type of product. Therefore, in many ways, they have different functions. But both of them are united by the fact that they have a common task, which is to sell goods and find new customers.

Angelica

Don’t think that I’m too picky about the little things, but I’m wondering if there are differences between a dealer and a distributor, I can’t even pronounce this word correctly. Why are the names different if the function is the same? Or is a dealer not a distributor?
I would like to test something for free, a walk-behind tractor for example: rolleyes: .

Dara, this is the same thing, it’s just that now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, i.e. a wholesale batch of products is taken from the company at one price, and then it is distributed to its clients, but with a preliminary markup . The company encourages those dealers who take an active part in promoting their products and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the goods for sale. Here the profit will depend only on you. If you simply become a representative of the company, you will receive a percentage of sales. He is usually not that tall. And it turns out that you are not running a business, but working for some company.

Dimcha.k, take goods for sale, perhaps the best way, but no one will simply, without checking you and making sure of your integrity and business viability, dare to entrust you with such a consignment of goods on which you can earn really good money. This is time, and quite a lot. But through trade mission You can achieve success, even without complete freedom of action, much faster, especially if you choose the right product niche for work.

Let's try to figure it out - who are dealers, what are they for, and what does it take to become one?

Almost every serious company in its development reaches the level where it is necessary to increase the volume of products produced and expand the geography of sales to increase profits. And it is at this stage that the search begins for a person who could promote the product of this company in a certain region of the country or abroad.

So, a dealer is a legal or individual purchasing the company's products at wholesale prices and at special conditions and selling it in small wholesale or retail. In other words, it is an intermediary between the manufacturer and the buyer or other intermediaries. Due to the fact that the dealer is the largest wholesale buyer, he has exclusive conditions for the purchase of goods, buying them at the most low prices and with all kinds of discounts.

Such conditions are also beneficial to the manufacturing company, which, in addition to increasing volumes, also receives representation of its product in a new region, while shifting the solution of most organizational issues to an intermediary. In addition, when concluding an agreement, a clause is stipulated on the regularity of purchasing goods, thus relieving the manufacturer from searching for a market for its products.

If you are planning to open an individual entrepreneur, you should know what you will have to pay

Qualities required for a mediator.

Not every person is given the opportunity to reveal himself in the field of trading; for this you need to have certain qualities, without which you should not even start, otherwise you will simply waste your energy, time and money. You can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving your home on the official website http://myavon-company.ru<

To expect success, you must have the following qualities:

• — Stress resistance;
• - Determination;
• — Competitiveness;
• — Activity;
• — Initiative.

This set of qualities will allow you to achieve success in your business and grow professionally and financially.

Remember that you should simply radiate confidence - “that you are right.” Your task is to convince potential customers that the product you offer is the best and highest quality. If you are negotiating with a representative of stores or other retail chains, then try to make them believe that the products you provide will simply be swept off the shelves. You must be very convincing and have a thorough knowledge of the products you offer in order to persuade them to cooperate with you. Be prepared for the fact that there will be failures, this should not unsettle you, know that “your” client is waiting for you somewhere, you just need to find him. But if you don’t find it, then you can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving home, on the official website http://myavon-company.ru

Required documents.

To qualify for a position as a company representative, you need a number of documents, because this is an official business that can bring in serious money.

As a rule, the supplier usually requires compliance with the following conditions for signing a cooperation contract:

• — You must be a legal entity.
• — Mediation agreement.
• — Presence of an office.
• — Availability of a certificate.

In order to enter into an agreement you will need the following documents:

• Passport details.
• Certificate of registration with government agencies.
• Certificate from the tax service.
• Bank details.
• Foundation agreement.
• Dealer Charter.

Permission to sell a vehicle from the traffic police (if you decide to work in the automotive business).

You will have to have contracts and documents certified by a notary. And we already know our notary office

Premises rental agreement.

When you have collected all the documents, become an official representative of the company and have concluded all the necessary agreements, do not think that you will be left to the mercy of fate and you will have to cope with the difficulties that arise on your own. Your success as a dealer is an increase in profits for your partners, so they will provide you with support and every assistance.

First steps.

As soon as you have received an assignment in your region, you are faced with the question of what first steps to take in this business so as not only not to go bankrupt, but also to make a profit? First of all, monitor the market in the territory entrusted to you and find out how strong the interest in your product is and in what ways you can boost the level of its sales. Research your main competitors and how they operate.

Try to develop your own customer base and lure customers away from your competitors. Using the Internet, make a list of companies that may be interested in your product; before making an appointment, try to make as many inquiries as possible about your potential client. Based on the data received, choose a course of action during negotiations. The larger your customer base, the greater your profit will be, and money, as you know, is a fairly strong motivator.

What criteria are used to choose a dealer?

If you want to work with a large and serious company, you will have to withstand competition from other applicants. In order to have an advantage over them, you need to know what companies look for when choosing a dealer. First of all, this is your experience in this field; the region in which you live is of great importance.

If the company does not have offices in this region, they will be more willing to cooperate with you. You will also be given preference if you already have your own established client base. Much attention is also paid to the business plan you provide, your reputation, the availability of a technical base, qualified workers and the possibility of customer warranty service. So, the better you prepare, the better your chances of getting the job you want.

How much money needs to be invested.

Most people who want to try themselves as a dealer immediately have a question: how much money will I have to invest in this business? There is no definite answer to this question, because many factors influence this, and it all depends on the scheme you use. After all, you may be able to negotiate with the manufacturer to receive products for sale, in this case you will avoid large investments and pay the company after you sell the goods, but the price with this scheme will be slightly higher than if you paid immediately.

If you decide to pay for the goods immediately, then the size of your investment will depend on the type of goods and the volume of the batch you purchase. Don’t forget to take into account the costs of delivering goods, renting warehouse and office space, recruiting employees and legal and accounting support for your activities. A scheme often used is where the buyer makes a pre-order and makes an advance payment to the dealer. By the way, he, in turn, having received the money, pays for the goods to the manufacturer, and the amount remaining in addition to the prepayment is the profit that the intermediary received.

In general, if you do not have enough money, you will have to convince the manufacturer to meet you and choose the option in which you do not have to shell out money right away.

This type of activity has many pitfalls, but at the same time it is very interesting and very profitable. But only a competent approach and comprehensive analysis will allow you to achieve success, because only by overcoming difficulties can you get something worthwhile.

Perhaps after reading this article you will think about not spending your money on a dealership, but just on your favorite company.