Profitable franchises with low investments. Payback of a franchise in Russia Profitable franchises

When choosing the most profitable franchises in Russia in 2017, you can see that most of them were leaders in previous years. Some of these companies have more franchised locations than own enterprises. Among the most profitable franchises in Russia are the following areas: catering, delivery services, brokerage and law firms, training centers and much more.

TOP 5 most profitable franchises in Russia

Entrepreneurs who are interested in developing a franchise business can work with both domestic and foreign companies, apply the scheme to find a source of financing.

It’s easy to get confused among such a wide range of offers. So that everyone can find a decent option, consider the rating compiled by Forbes in terms of business profitability. The main parameter when compiling the rating is the return on investment, how much a novice businessman can earn by choosing one of the franchises. Rating is based on performance financial efficiency in various fields. As a result, the TOP 5 most profitable franchises are as follows:

Fifth place – SDEK company

The SDEK company is an express delivery service that operates on the Russian market and requires minimal investment at the start. The scope of activity is the organization of transportation of cargo, business correspondence, products of various categories, valuables throughout Russia and around the world.

The company offers its partners who will work as a franchise to build a profitable commercial project in an actively developing niche.

Franchise cost in Russia:

• – 150 thousand rubles;
• royalty payment – ​​10% of income, starting from the seventh month of the company’s operation;
• starting investment volume – 200-350 thousand rubles.

To make a decision and build rough plan You need to understand what a lump sum contribution is and whether the entrepreneur is ready to allocate such an amount at the start.

By purchasing a SDEK franchise, a partner can count on consulting support at all stages of project implementation, opportunities internal resources networks to increase the customer base, the use of CRM and ERP systems, employee training and marketing support.

Fourth place – “Miel”

The Russian real estate market, despite the crisis, continues to develop. "Miel" is a network of real estate offices that specializes in providing brokerage services in all segments of the Russian real estate market.

Today the company has 110 profitable and successfully operating offices, while it continues to active development and offers franchise cooperation.

Approximate financial aspects of purchasing a Miel franchise in Russia:

1. lump sum payment – ​​1 million rubles;
2. total capital investments - 2.5 million rubles;
3. project profitability – up to 13.2 million rubles. per month.

The volume of investment is determined using a special methodology based on tariff schedule companies. The royalty amount is calculated individually depending on the region and the scope of the territory covered.

By signing a franchise agreement, a partner gets the opportunity to work according to an established scheme, using a set of recommendations on all aspects of doing business in Russia.

Third place – science show “Opener”

The science show "Opener" is popular due to its novelty. The direction of Edutainment (education combined with entertainment) has long found its admirers in the USA and Europe; in Russia it is just beginning to develop. What could be better than a bright holiday for children, which gives a lot of impressions and the opportunity to gain valuable knowledge? More and more modern parents are choosing such programs instead of annoying clowns and animators. Therefore, new types of children's holidays are becoming increasingly great popularity on the territory of Russia.

The Otkryvashka company gives entrepreneurs the opportunity to keep up with the times and conduct business in a new and relevant segment.

Conditions for granting the franchise of the science show “Opener”:

• starting investments - 420 thousand rubles;
• lump sum fee – no;
• royalties – 10 thousand rubles. monthly during the first year of work, in the second year - 15 thousand rubles, in the third and further - 20 thousand rubles. every month.

Results of work under the Otkryvashka company franchise:

1. on average, the price for holding one show in Russia is 12 thousand rubles, for small town the cost is reduced to 8 thousand rubles;
2. profitability from one holiday – 65-75%;
3. in practice, operating companies manage to hold about 80 shows per month big city for children different ages(from 4 to 16 years old) and approximately 30 programs in a small locality Russia. This makes it possible to receive from 150 to 900 thousand rubles;
4. The payback period is minimal – from 1 to 3 months.

Advice: The franchisor of the science show Opener sells only one franchise per city, so if there is already one in your locality, the chances of partnership are zero.

Second place – “Claustrophobia”

"Claustrophobia" is a company that creates quests in reality. The idea of ​​the project is to create a new format of “indoor game”. This is a combination of an interactive theatrical game and real actors, where the main characters are the clients of the room who independently control the plot. The difference between “Claustrophobia” and other quests in Russia lies in the emphasis not on solving logical problems, but on emotionality and adrenaline.

Cost of the Claustrophobia franchise:

1. starting investments – 6 million rubles;
2. entrance fee – 350 thousand rubles;
3. royalties, marketing deductions – no;
4. payback period – from 2 to 6 months.

First place – Tea Funny

Tea Funny – outlet for the sale of the Taiwanese drink “bubble tea” (a combination of tea with syrup, milk and jelly balls that are filled with juice).

The company offers its franchisees a proven business model, worked out to the smallest detail, according to which more than 450 franchises have been opened over the past 4 years. profitable projects. Of these, 346 points operate under franchise conditions.

Purchasing a franchise includes one of the Tea Funny formats:

• cafe in a separate building;
• mobile kiosk;
• modular retail outlet;
• a point measuring up to 4 m² at the intersection of pedestrian paths, in busy places.

The cost of the franchise depends on the chosen format. On average, the costs of opening a project will be:

1. capital investments - about 800 thousand rubles;
2. royalty – 4% of sales;
3. marketing costs – 5% of revenue.

The most profitable franchises in Russia with minimal investment

Not always even the most profitable project there is an opportunity to bring it to life, since buying a franchise is a costly business that is beyond the power of everyone.

In this case, many people start looking. In fact, there are options for cooperation with minimal investment, but remember that there will always be startup costs.

Among the franchises with low capital investments, there are really profitable ones that will help you build a stable, profitable business. But keep in mind that they will not become extremely profitable, at least during the first months of operation. If you have large capital and want to receive high profits from the first months, pay attention to.

Let's look at the list of the most successful franchises in Russia for 2016, which require minimal investment:

1. Legal Supermarket "TsVD" is a company providing a wide range of legal services. First federal network Russia, working in this direction.
2. iCharge is a company that operates in the vending industry and provides charging services mobile phone. The franchisee is required to find a location for installing the machine and enter into an agreement; the equipment is supplied by the franchisor.
3. "Orange Elephant" is a highly specialized store selling goods for children's creativity and development. The brand is popular among children aged 2-14 years.
4. “Personal Solution” is a company that recruits freelance workers, providing the services of loaders and general workers. Activities are based on a universal IT structure for personnel selection, control and accounting. This gives employees the opportunity to work at a time convenient for them.
5. “PRYADKI IN ORDER” is a chain of hairdressing salons in Russia that operates in the economy segment. Skillful connection low prices and makes quality service this company successful and in demand among the general public. The company's concept is aimed at residents of Russia who receive average or below average income. Clients are provided with qualified hairdressers, modern equipment and materials, pleasant interior. A stable customer base and 100% occupancy of each hairdressing salon.
6. “Championika” is a network of football schools for children aged 4-7 years. The program is based on the training system of the German Football Association. The methodology for conducting classes is approved by child psychologists and football experts. The chosen niche is interesting and new for most regions of Russia, due to which it always has stable demand.
7. "Fly.ru" - travel agencies, whose activities are based on an innovative approach. The company’s developers decided to reduce prices for most tours and automate full cycle provision of service.
8. "Fan-Chulan" is a network of art studios for children. It is a place where a child can spend educational and useful time under the supervision of a teacher, while his parents are busy going about their business. Unlike the usual labyrinths, which work on the same principle, the studios indicate safety, since children will spend time under the supervision of experienced teachers.
9. Oldboy Barbershop is a network of men's hairdressing salons with its own philosophy and standards. is not just a barber shop, it is a whole philosophy, a real men's club.
10. “Sushi Food” is an Asian cuisine and fast food store operating in the “takeaway” segment. Mobility, flexibility, democratic franchise agreement, short terms payback makes this company relevant for development both in a metropolis and in a small town.

Franchise cost and payback period (approximate data, obtained based on an analysis of existing enterprises):

Franchisor company name	Starting investment size	Payback period
Legal Supermarket "TsVD"	230-440 thousand rubles.	up to 6 months
iCharge	from 35 thousand rubles.	from 1 month
"Orange Elephant"	365 thousand rubles.	4-6 months
"Personal decision"	179-599 thousand rubles.	2-5 months
“THE STRAINS ARE OKAY”	299-500 thousand rubles.	4-6 months
"Champion"	220 thousand – 1.5 million rubles.	from 4 months
"Make.ru"	390-800 thousand rubles.	3-7 months
"Fan-Chulan"	300-700 thousand rubles.	4-7 months
Oldboy Barbershop	from 750 thousand rubles.	6-8 months
"Sushi Food"	499-700 thousand rubles.	from 3.5 months

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As you can see, today in Russia there are many options for opening a franchise business, in a variety of areas. To make a decision, it is necessary to make an in-depth analysis of the selected region. Perhaps the catering segment has long been saturated, and the provision of legal services will be in demand and successful. The main thing is that some of the risks that await young entrepreneurs at the start can be minimized by detailed instructions from the franchisor, comprehensive support, the ability to work on behalf of famous brand which enjoys a good reputation.

The section presents inexpensive franchises with investments up to 500,000 rubles. The payback period for most of them does not exceed 6 months. The profitability of such a business may not be too high; it corresponds to the level of initial costs. However, this is a real practical option that works best:

• for the accumulation of initial capital for the purpose of subsequent transition to more profitable business models, but with a high entry threshold;
• for beginners to get started, because it allows them to gain the necessary experience and connections, to “get comfortable” in the business environment without the risk of major losses;
• for those who do not plan to enter a highly competitive market, but expect to have a small stable income, for example, at retirement age.

What to look for when choosing a franchise

You should not focus solely on the cost of the lump-sum payment and the payback period; it is advisable to analyze:

• shape, volume entrance fee- too high an entry fee, especially with low royalties, suggests that the company is interested in extracting high income from the sale of the franchise, and is of little concern about the future fate of its partner;
• what composition the franchise package includes - it should be reflected as fully as possible in the contract, with all the details and restrictions imposed; clearly defined areas of responsibility;
• what is the basis for calculating the amount of regular payments - from profit or from sales revenue; the latter option is usually more expensive for a novice entrepreneur;
• what guarantees are provided in terms of exclusivity of business in the region - you are unlikely to be satisfied if a couple of neighbors, inspired by your example, open points 500 meters from the store;
• the amount of support received from the franchisor - the number and completeness of training seminars, training and incentive systems, marketing programs for franchisees; automation tools;
• assigning a personal manager-consultant to newcomers - communication with one person is easier and more effective, communication is more efficient, and issues that arise are resolved faster;
• the history of the seller’s relationship with existing partners - it is advisable to ask their opinion “live”, not limiting yourself to reading reviews on the Internet;
• the number of franchise outlets that closed during the period of operation - this information, of course, will not be provided directly. But you can use indirect data: from regional websites, shopping center data, store location maps.

Why is a franchise business more profitable than a startup?

Franchising as a way to start a business from scratch is becoming increasingly popular. Market experts and entrepreneurs with rare unanimity consider this direction to be the most promising. The risk of bankruptcy for franchisees is significantly lower than for any other small business. According to IFA ( international association): Of 100% of new enterprises opened independently, 85% close within 5 years; opened as part of franchising - 14%. Purchasing a franchise by a novice entrepreneur looks like a completely reasonable and justified step.

See, compare and choose inexpensive franchises for small businesses, perhaps this is where you will find a profitable business for yourself.

A businessman who does not have a lot of investment capital can open a franchise business by looking for an option with minimal investment. Many successful companies offer mutually beneficial cooperation, requiring low costs, with an acceptable lump-sum fee. Ideas for choosing franchises practicing minimum investment:

• inexpensive cafes, street fast foods, coffee shops - located near business centers, educational institutions, offer fast and inexpensive food;
• legal services - in demand due to the low legal literacy of the Russian population, minimal investments with high profitability, no costs for products, warehouse rental;
• advertising services - low cost for the same reasons, profitable even with minor investments;
• creation, website promotion, development mobile applications– at a minimal price you can buy from the franchisor an application designer with which the franchisee creates programs for clients;
• beauty and health – haircut, manicure, teeth whitening, fitness clubs, pharmacies;
• car service – there is a regular demand for services, many franchisors offer profitable cooperation;
• business to business – ISO (quality control) certification, temporary worker services, production of plastic cards, stamps, seals, courier delivery– services are in demand, investments in franchising are minimal.

The profitability and success of cooperation under a franchising scheme does not always depend on the cost of expenses. It is more important to optimally distribute expenses, determine priorities, and analyze the market of a specific region of Russia.

A franchise of a company offering a popular product (service) will pay for itself quickly and will be profitable regardless of the size of the investment.

Each market area offers profitable franchising, requiring a minimum starting capital. All that remains is to evaluate financial risks, pitfalls, take into account the specifics of the region where you plan to do business. If the franchise price is too low, perhaps the franchise agreement stipulates unreasonably high royalties, advertising, and marketing payments - you need to carefully study financial terms cooperation with the franchisor. The profitability of a business also greatly depends on the size of the trade margin and commodity turnover.

McDonald's franchise in Russia: how to buy, how to open, how to make a profit

An assessment of the income/expenses of the population in the region of Russia where it is planned to buy a franchise is carried out. A similar operating business is analyzed. It will not be superfluous to consult experts who will help you choose the direction of franchising in accordance with the real economic situation. A comprehensive assessment of opportunities will help you benefit from a low franchise cost.

You should compare the cost of investing in franchising and the amount of start-up capital for opening it yourself using the example of a similar business.

For example, 75,000 rubles will have to be spent on opening your own online store. If the franchise is network trading platform costs 60,000 rubles, requires royalty payments of up to 10% - such franchising is unprofitable for the junior partner.

In any case, the franchisee will promote the product in the selected region of Russia independently, and contacts wholesale suppliers products will not be difficult to find.

But still, statistics show that cooperation under the franchising scheme in Russia is more reliable. More than 80% of projects have been running successfully for years, while independent business risky, often falls apart after a year and a half of existence.
Benefits of franchising with minimal investment.

The most popular franchises - 9 of the most popular and proven companies that you can join.

Franchising relatively recently came to the territory of Russia and Ukraine.

Some entrepreneurs are wary of this type of business, because sometimes the size of the initial investment can be impressive.

But know when choosing most popular franchises, you can quickly recoup your investment.

What is a franchise?

First of all, let's look at the concept of "franchise", as well as several terms associated with it.

Franchise is an agreement concluded between the franchisor (owner trademark) and franchisees (those who want to start cooperation) regarding the production of products or the provision of services under this brand.

To put it simply, this is the use of a trademark on a leasehold basis.

With this type of cooperation, both parties benefit:

• the franchisor expands the scope of its activities and makes a profit;
• the franchisee saves time on training and promoting the business, receives clear instructions regarding this, and finally in his hands is a promoted brand that will immediately have its own customers.

When an agreement is concluded between the parties, it contains concepts whose meanings you need to know:

• royalties are payments for using the brand and assistance from the franchisor; can be presented as a percentage of financial turnover, a percentage of margin, a fixed payment;
• lump sum- This is a one-time payment for joining the franchise network.

The most popular franchises in the catering industry

No. 1. Subway

This company is a leader in the fast food restaurant industry.

It was founded in 1965.

Subway restaurants can be found in 112 countries around the world, and in Russia there are more than 670 of them, the first of which opened in 2004.

The popular Subway franchise offers healthy fast food.

Here you can find fresh vegetables, meat, rolls, salads, desserts and drinks.

The specialty of the restaurant is sandwiches, the filling of which you can choose yourself, as well as bread, which is baked every 4 hours.

If you want to become a member of this particular network, you must know the cost of the franchise provided:

No. 2. McDonald's

If you ask someone: “What are the most popular franchises?”, everyone will definitely name McDonald’s.

This is a fast food classic that probably every person on the planet knows about.

In terms of the number of restaurants in the world, the company ranks second after Subway.

Range of popular franchises in different countries may vary, but still it is represented by sandwiches, hamburgers, fries, various drinks and desserts.

If we talk about cooperation with McDonald’s in Russia and Ukraine, then everything is complicated.

Only recently the company began to work on conditions in these countries.

In Russia, the Rosinter company operates as a franchise.

To become a McDonald's franchisee, you need to work hard.

First of all, you need to have an impressive amount of money, then undergo a long and intensive training course related to technological process and marketing strategy.

No. 3. Chocolate girl

Continuing the topic of the most popular franchises, special attention should be paid to domestic companies.

And a striking example is the Shokoladnitsa coffee shop chain.

Most of the coffee shops, namely 200 Shokoladnitsa, are located in Moscow and the Moscow region, but they also successfully operate in the regions of the country, as well as in Ukraine, Kazakhstan and Azerbaijan.

There are 85 outlets operating as franchises.

The coffee shop offers delicious bean coffee, elite tea, other drinks and delicious desserts.

Also, “Chocolate Girls” have a unique and cozy design.

The company pays a lot of attention to personnel training.

Works for this training center, where classes are conducted by qualified trainers and psychologists.

The most popular retail franchises

No. 4. ZARA

This is a company that designs and sews women's, men's and children's clothing and accessories.

The stores of this chain are represented in 70 countries around the world and their number exceeds a thousand.

They began operating as a franchise in 1988 to expand the market.

It is noteworthy that there is no lump-sum fee for joining the network, but there is a so-called “franchise cost”, which is essentially the same thing.

It is also worth noting that the condition for this is the purchase of the first batch for a certain amount.

And for a fee, you can become a monopolist in your city or region.

So, to join the popular ZARA franchise, you will need to spend the following amounts of money:

Type of attachment	Sum
Lump sum payment	absent
Investments	40 000 $
Franchise cost for opening a stationary store	30 000 $
Franchise cost for opening an online store	8 000 - 10 000 $
Purchase price of the first batch for a stationary store	30 000 $
Purchase price of the first batch for an online store	10 000 $
Training of employees and opening of a turnkey boutique	10 000 $
City Monopoly	90 000 $
Region monopoly	150 000 $
Royalty	absent

No. 5. IKEA

This largest company originally from Sweden producing and selling furniture and household goods.

In Russia, this chain is represented independently, but in Ukraine there are no stores at all.

IKEA has been on the market since 1943, and naturally, over such a long service life, it has earned the trust of customers.

The bulk of the stores are represented in Europe; in Russia it operates as its own retail chain.

The company provides a franchise where it is not able to enter the market itself.

Becoming a franchisee of a company is quite difficult.

In addition to large cash investments, which are determined individually, those wishing to join will need to have at least 15 years of successful management experience behind them.

No. 6. Fix Price

One of the most popular franchises in Russia is a chain of grocery stores and non-food products– Fix Price.

The format of such trading is that a single fixed price is set for everything.

Here you can buy:

• food products;
• cosmetics;
• costume jewelry;
• office;
• household goods;
• household chemicals;
• clothes.

There are now more than 2,000 stores across Russia.

And to join them, in addition to financial obligations, you must have at your disposal a premises with an area of ​​250 square meters. m.

It is also worth noting that the locality in which this popular franchise will be located must have at least 25,000 people living in it.

The most popular service franchises

No. 7. Mail Boxes

This American company, which provides express delivery of correspondence and cargo.

To achieve this, Mail Boxes, in turn, cooperates with 9 global delivery services.

They can also print documents and promotional materials.

The network is represented in 70 countries, and on Russian market came out in 2010.

After opening our own branch, 94 franchise centers appeared.

In addition to finances, in order to become a franchisee, you must have sales experience.

Also, a future franchise participant must personally work in an open branch for the first year, and after confirmation, come for special training in Moscow.

No. 8. GeneticTest

The work of this company can be called a popular new product on the market without any evidence.

GeneticTest is unique technology, which allows you to learn about a person’s abilities by fingerprints.

The franchise began operating in 2012, and in 2013 it received the “Best Innovative Project” award.

Many years of research have led to the creation of a hardware and software complex that determines, through a fingerprint scanner, what abilities a person has.

This helps in self-development and self-discovery.

The creators claim that the profit per person checked is 1,000 rubles, so you can recoup your investment in a popular franchise by serving 50 clients.

No. 9. INVITRO

This is an independent laboratory, which is the largest in the CIS.

She provides medical services in the form of more than 1000 types of surveys.

Since 2006, more than 300 franchise members have opened.

All rooms are equipped with special equipment.

The collected samples are sent to Moscow for examination.

The franchisee is required to select a premises that will meet the necessary requirements, as well as hire a staff of 5 people.

Because this area is associated with medicine, representatives of the main office carry out inspections of franchisees several times a year.

To choose a franchise in the service sector, watch this video:

On this most popular franchises don't end.

This was just a short list.

But remember that even the most popular franchise does not guarantee 100% success.

Much depends on the franchisee himself, on his business skills, ability to lead and adhere to all the rules.

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