Profitable business: sewing curtains. Curtain salon business plan

Reading time: 7 minutes. Published 01/21/2016

It's hard to imagine any home without curtains. For some they are an element of luxury, for others - protection from prying eyes. Sewing curtains - great business, allowing you to implement design ideas, provide assistance in creating home comfort and at the same time receive a good income. What are the nuances of starting a curtain sewing business? What are the features of organizing an atelier, store, salon or working from home? How to draw up a business plan for sewing curtains at home? What will you need first? Let's try to understand these issues.

Business organization options

The business of sewing curtains has undoubted advantages, because it provides the opportunity to translate the most creative ideas into reality, and there are no limits to the flight of creative thought. The organization of such activities can have different scales.

Sewing curtains at home

Sewing curtains at home is the easiest business option . For many, it serves as a springboard to the subsequent development of their own business. All you need:

• Work area or room.
• Availability of a sewing machine.
• Fabrics.
• Accessories.
• Sewing skills.

Clients can be acquaintances or acquaintances of acquaintances - word of mouth always works well. You can establish contacts with large studios and take work from them.

This type of activity good for women in maternity leave, when it is not possible to leave the child, but work is necessary. Essentially, this option is workplace for its creator, because hired workers, as a rule, are absent.

Opening a curtain sewing studio

A higher level of business is sewing curtains to order in a studio. Often friends who know how to sew decide to take this step. What is needed for this? Rent a room in a walk-through location in a residential area, on a busy street in the city center or in shopping center. The room should not be too large; 30-40 square meters is enough to accommodate sewing machines, tables and other equipment. The staff may consist of 4-5 people. One works with clients, three sew, one goes to the client’s home to take measurements.

Salon or store for sewing curtains

Opening a salon or curtain store is a big approach to business. This is possible for a person with. Here you will need a large room, preferably in a prestigious location - in the city center or an elite area. It needs to house a hall with finished products as samples and sewing workshop. The staff will also increase: seamstresses, designer, administrator. It is necessary to establish relationships with suppliers of fabrics and accessories, and much more. The costs are, of course, high, but the income will also increase if you approach the issues of advertising and organizing the production process correctly.

Where to start? Necessary documents for starting a business

How does a curtain sewing business start? From the registration of legal relations with the state.

+’So what needs to be done:

• Obtain from the tax authorities a document confirming the registration of an individual entrepreneur or LLC.
• Select the form of taxation (single tax or simplified system).
• Register with the Pension Fund.
• Obtain permission from Rospotrebnadzor and Gospozharnadzor to carry out activities in the premises chosen for the studio or salon.)

No special licenses are required for such work. To open small business just register individual entrepreneur. Large fashion salons choose status joint stock company, although this option is to a greater extent increases the solidity of the company than is required by law.

What do you need to start a curtain sewing business?

To organize a business for sewing curtains, you need to have materials, equipment, staff and clients. That is, you need something to sew from, something to sew on, those who will do the work and those who need curtains. It's simple. Let's take a closer look at each component:

Required materials

Curtains are made from special textiles and this is the fabric that will be needed first. An agreement is needed with curtain fabric suppliers who will provide their catalogue. Customers can easily place an order based on the samples. The same recommendations apply to fittings (curtain rods, brackets, pipes).

There is no need to buy fabric and accessories for future use. There is no guarantee that everything will be used. Experts in the curtain business recommend making purchases for a specific order.

Equipment

What is the minimum list of equipment for an atelier or salon that sews curtains to order:

• From a sewing machine (you can opt for the middle class of equipment).
• Overlock - the edges of the products should look perfect.
• Cutting table.
• Small tools: centimeters, scissors, needles, etc.
• Iron.

Over time, when the business takes off, you can purchase:

• A machine capable of making hidden seams.
• A technique that allows thermal treatment of fabric to prevent deformation or shrinkage of the finished product.
• Stand for laying lambrequins.
• Furniture to equip a hall for receiving clients.

Sometimes it is very difficult for clients to imagine what a product will look like. That's why you need a computer to visualize the configuration and color. With its help, you can create and demonstrate sketches of future curtains. The quantity to purchase each type of equipment depends on the scale of your enterprise.

Staff

The number of personnel should be recruited based on the volume of work. At the beginning of the journey, you can hire only two people: one sews, the other cuts. To install curtains and install cornices, you can invite a team of specialists from among your friends. In the future, when the business develops, the staff may consist of:

• Designer.
• The cutter.
• Two or five seamstresses.
• Ironer.
• Installers of curtains and cornices.
• Cleaners.

The business owner decides who will handle order processing and accounting. Perhaps it will be additional people or these functions will be handled personally by the owner of the studio.

Advertising and marketing activities

• Notify your friends and acquaintances about opening your own business and invite them to become your first clients. Well-executed orders will launch word of mouth with positive recommendations.
• Find out the schedule of specialized exhibitions and become their active visitor. There you can distribute flyers and business cards, make acquaintances with architects and designers, who in the future, at the expense of their customers, will join the ranks of clients of your curtain salon.
• Post advertising in printed publications and transport.
• Create a website. Take care of its attractive design and useful information- tell about the company, present photos of the work done, and so on.
• Next step - website promotion. This issue will be dealt with by the website developer.
• Can create your own group on social networks or a personal blog, where your works are exhibited, there are recommendations for choosing the color of fabrics for various interiors and much more regarding curtains.

Over time, a client base will be formed with which you can also work successfully. Don’t forget about the system of discounts for regular customers, then they definitely won’t look for another studio. Preparation of a package of documents- no more than 2000 rubles.

In total, you will need 136,000 rubles to start from scratch.

There is no need to pay for renting the premises. Employees Not yet. Promotional events can be carried out without financial costs. Distributing business cards to friends and searching for clients using your personal page on social networks is where you need to start.

The cost of decorating one window is approximately 20,000,30,000 rubles. Markup 40-100%. In calculations we use minimum value- 40%. This means that on one order, the cost of which is 15,000 rubles, the income is 6,000 rubles (fabric and accessories are purchased upon order). If at least ten windows are decorated per month, then the income will be 60,000 rubles. After deducting electricity, taxes and personal wages, approximately 12,000 rubles of net income remain. Dividing the initial expenses by the amount of net income, we get the payback period. It is equal to 11 months. Not bad at all for a start.

Starting your own business selling curtains can be very successful business. The profitability of the average curtain salon is at least 100 thousand rubles per month. Of course, not everything is so simple, and reaching the break-even point of sales can take more than one month. In many ways, the determining factors for success are the location of the outlet and the level of competition in the city...

Room

The best location for curtain salons is shopping centers. What is important here is both high traffic volume and the presence of solvent clients, of which there are plenty in every shopping center. It’s even better if it’s a point on the same floor with furniture stores. In this case, you get the most targeted audience. You can start with small areas - 20 - 30 square meters. m. Still, rent in a shopping center is not the cheapest and for such an area you will have to pay about 50-70 thousand rubles per month.

Opening an outlet in residential areas is not the best solution, although rent in such places is much lower. The whole point is that the client audience is too small and this requires big investment in advertising, even higher than in a shopping center. The only exception is large areas of new buildings.

Assortment

It is necessary to spend from 300 to 700 thousand rubles to create an assortment of goods. This largely depends on the size of the premises: the larger the area of ​​the outlet, the more costs for the purchase of goods. Empty shelves scare away the client, so if you have a limited budget, it is better to rent a small room so that you can fill it retail space the store thoroughly. The main range of the curtain salon includes the following products:

• curtain fabrics,
• ready-made curtains,
• blinds,
• cornices,
• fringe,
• brushes, grips,
• accessories for curtains.

If you have a limited budget, you don’t have to purchase a large assortment of fabrics: at the beginning of your business, you can sell goods based on samples, which can be collected in countless quantities from wholesale suppliers. In the assortment of ready-made curtains, you can offer the client a whole range of products:

• classic curtains - straight hanging fabric combined with tulle. This is the most hot commodity. Average price – 2,000 rubles;
• Photo curtains are not for everyone. A more expensive option, unlike the classics. Average price – 4500 rubles;
• Japanese curtains are also not for everybody. These curtains are more like screens. The fabric of Japanese curtains is light and moves along the window using a mechanism. Average price 1500 rubles;
• Italian curtains. Such curtains do not move apart and are rigidly attached to the cornice. They are often used on doorways. Average price 1200 rubles;
• Roman blinds are still exotic. They are a strip of fabric stretched over a rigid structure attached to the ceiling. The average price is 1200 rubles.

Staff

The main employees of the salon are sales consultants. A small salon requires only two of them to work in shift schedule 2/2. In addition to sellers, a designer is needed - a person who will visit the customer’s home, offer design options, take measurements, and so on. It is not necessary to have a designer on staff. You pay the person only for the departure, adding a percentage for a successful order. The installer of ready-made curtains and cornices works on the same principle. When expanding your business, you can hire a couple of seamstresses and open a real sewing workshop. Thus, you can carry out not only your own orders, but also work for others retail outlets.

Advertising

The most effective methods for advertising may be a bright advertising sign in front of a store or on the wall of a shopping center, handing out leaflets in front of the entrance to a shopping center, as well as advertising on the Internet. The site will work most productively in major cities, where many products and services are often found via the Internet. For example, a report on the number of requests “buy curtains in Novosibirsk” tells us that after only one search engine Yandex this product in Novosibirsk, about 1,100 people are looking for a month:

The site can perform several functions: representative and online store functions, as well as for ordering a designer at home. Creating your own website and promoting it in search engines will cost between 50-70 thousand rubles.

Finding clients is the most difficult part of business for new salons. Therefore, before opening a business, you should think very carefully about client base. Distributing advertising brochures to mailboxes in new buildings and private houses (we select only elite areas), as well as active work with the design community of your city, can help you make yourself known. You provide the designer with a portfolio of your work, interest him and agree on a percentage of each completed job. As a rule, the designer takes 10% from each completed order.

Curtain salon business plan

Let's calculate the approximate efficiency of a curtain salon opened in a shopping center on an area of ​​30 square meters. m.

Starting investments:

• Room design – 100 thousand rubles.
• Trade furniture– 100 thousand rubles.
• Creation of a product range – 400 thousand rubles.
• Advertising (signboard, website creation) – 100 thousand rubles.
• Reserve fund – 100 thousand rubles.
• Other organizational expenses (registration of individual entrepreneurs, delivery of goods, etc.) – 50 thousand rubles.

TOTAL – 850 thousand rubles.

Fixed monthly expenses:

• Rent of premises – 50 thousand rubles.
• Wages+ insurance contributions (3 people) – 80 thousand rubles.
• Tax (UTII) – 10 thousand rubles.
• Other expenses – 15 thousand rubles.

TOTAL – 155 thousand rubles.

Income:

• Average check salon – 3000 rub.
• Trade margin – 100%
• The average income from one sale is 1,500 rubles.
• The average number of sales per day is 5, respectively per month – 150
• Income per month – 225,000 rubles.

Hence the profit of the salon: 225,000 – 155,000 = 70,000 rubles. The return on investment, taking into account the time to promote the business (3-4 months), will come after 14 months of work.

At all times, people have strived to decorate their homes. Windows play an important role in the interior, and nothing decorates them more than curtains. Therefore, a business related to their tailoring can bring good income.

Before opening a curtain salon, you need to thoroughly study the market and imagine your buyer: his income, living conditions. This information will help you choose the right direction in your work and develop a pricing policy.

When planning to open a curtain store, you should keep in mind that this business consists of two areas: a showroom where the product will be sold, and a workshop where this product will be produced. At the same time, you can also create your own website on the Internet, where all models will be presented and purchasing methods will be described.

Creative staff is a guarantee of success

When drawing up a business plan for a curtain salon, you need to provide for all possible expenses, where the main ones are renting premises, repairs, purchasing fabrics and manufacturing the first batch of goods. The initial investment can be from 30 to 40 thousand dollars. About half of this money will be spent on purchasing equipment and the first batch of fabrics. To save some money, you can buy used sewing machines and overlockers, but this approach should only be a temporary measure. The technology quickly becomes outdated, and craftsmen may have difficulty working with modern fabrics.

To organize his own business, the salon owner needs to be able to have a good understanding of the fabrics from which curtains are made, as well as the necessary accessories. In addition, you also need to have knowledge in the field modern design housing. It is necessary to find specialists who can sew in different styles, perform various options fastenings The success of the entire enterprise will depend on their work. In addition to tailoring masters and salespeople, the owner must invite at least one designer consultant to his salon. His responsibilities should include direct communication with clients, consulting on models and fabrics. He must be able to correctly take all measurements and correctly present everything to the customer possible options window decoration, keep track of all fashion trends.

A good curtain salon involves the sale of all the most common types: classic, Austrian, Roman, French, thread and other varieties. Salon consultants must be able to understand the intricacies of any type in order to help customers navigate large assortment. A competent consultant increases the profit of the salon.

Return to contents

Choosing a room is an important task

The choice of location should be taken very carefully. For a residential area, opening a small retail outlet with ready-made curtains is most suitable. It should be located near furniture stores, next to retail outlets that offer building materials and interior items. The product in it should be at a low and medium price. Store opened in business center, where is located large number offices, educational and other official institutions, should be aimed at selling inexpensive but practical curtains. A designer model salon, which offers not only finished goods, but also exclusive window decoration, is best located in a prestigious area.

When choosing a room for a future salon, it is better to give preference to those options where it is possible to expand the showcase as much as possible in order to present more goods. A showcase that attracts the buyer’s eye is one of the components successful sales. The room should be well lit. Finished curtains and fabric samples should not be placed close to each other so that they do not get lost in the total mass. The buyer should have the opportunity to properly examine any sample. The salon should be decorated in such a way that the client immediately understands that professionals worked on its design.

In addition, the salon should have a place where the buyer can get advice from a specialist about fabric, curtain models, and discuss working conditions. The salon must have a catalog of fabrics and samples finished products. You can create your own photo album where you can present the work already completed and their cost. This will enable the customer to better evaluate the work and choose the most suitable option for themselves.

It is not necessary to have a curtain salon and a sewing workshop in the same room. A sewing workshop can be located anywhere and simultaneously serve several retail outlets, but the location of the store is very important. The more traffic there is in this place, the better for trade. Even if a person does not buy ready-made curtains, he may be interested in fittings or fabric, and this additional income. The business of sewing curtains is not limited to individual tailoring. Ready-made models should be presented in the salon. Housing is built according to standard projects Therefore, the window sizes are the same in most residential buildings. This means that the buyer can be calm about his choice, there will be no problems with sizes and he can safely buy the model he likes.

Resume

A business plan for sewing curtains sets out the basic principles for establishing a business in this market segment, taking into account in-depth analysis and calculation of the organization’s budget, financial and investment indicators.

Prerequisites for the development of the document: the salon will be engaged in sewing curtains to order and for sale, as well as selling fabrics and related products. The estimated sales volume will be about 15 million rubles.

Payback period is about 2 – 3 years.

Contents of a business plan for sewing curtains:

1. Resume.
2. Marketing analysis market environment.
3. Search for sources of financing.
4. Customer service strategy, definition planned revenue.
5. Organizational issues.
6. Production strategy.
7. Operational analysis.
8. Description of risk factors.
9. Definition and analysis of performance indicators.
10. Conclusions.

For what purposes do you need a business plan?

1. To form a clear strategy for organizing a curtain sewing salon and to develop a concept for future activities.
2. To make timely management decisions.
3. To obtain the required financing.
4. To encourage employees to complete the tasks stated in the document.

Example of a business plan for sewing curtains

Select
suitable option

Standard	Advanced With financial calculations with Excel financial model	Advanced with adjustments
Standard business plan		Extended business plan for sewing curtains with full analysis business and financial plan for 5 years
		Detailed financial model for sewing curtains
	Break-even point calculation	Analysis of profit and profitability by individual business areas and products Analysis of risks and business safety margins by sales volume, cost and credit load Sales forecast quarterly for 5 years Quarterly cost forecast for 5 years Calculation of conditions for obtaining and repaying a loan Break-even point calculation Movement Report Cash quarterly for 5 years Analysis of financial and investment indicators
		Adjustment of the business plan to your numbers by our analysts within 5 working days
Business plan volume: 30 pages.	Business plan volume: 80 pages.	Business plan volume: 80 pages.
10,000 rub.	20,000 rub.	39,000 rub.

This kit is ideal for those who need a business plan to obtain a loan or attract investment.

Description

The extended business plan includes a financial model for sewing curtains in Excel format.

The business plan was developed taking into account the practice of evaluating projects in Russian banks, as well as taking into account the requirements of investors and funds for supporting entrepreneurship in the Russian Federation. It will allow you to justify management decisions about investing in the creation and development of curtain sewing, predict it financial results and assess risks.

A full description of the business plan can be downloaded from the link:

Content

To view the content, download the file:

Tables and graphs

To see the list of tables, graphs and diagrams, look at the file:

Payment and delivery

You can pay in the following ways:

• Bank cards(Russia)
• Electronic money
• Terminals and communication salons
• Money transfers
• Bank cards (International)

Submitting a business plan and financial model:

Dispatch is carried out within 24 hours after payment to your email address.

Business organization

Curtains are an invariable attribute of the interior of any apartment, house or even office. In this regard, the demand for sewing services will always be at a high level. Whether you will work in the market of exclusive offers or direct your activities to the mass consumption segment depends on specific conditions and circumstances. In any case, to organize a curtain sewing business, you will need a business plan.

What to do to start a business?

1. Analyze the market environment.
2. Raise funds for financing.
3. Organize the work of searching for premises, renting or purchasing them.
4. Purchase equipment and furniture for the office, organize a client area.
5. Attract staff.
6. Launch advertising campaign.
7. Begin.

The salon premises should be located in a place convenient for visiting by clients of the relevant target audience. It should have two zones: for receiving clients and sewing workshop. To increase the profitability of activities, in addition to sewing curtains and selling fabric for them, salons sell cornices, curtains, and other accessories.

Market analysis and description of the curtain sewing project

The economic crisis characterizing the current situation in the country has led to a decrease in population activity in terms of consumption. Accordingly, demand has decreased in the analyzed industry. Experts believe that by 2019–2020, the market for the sale of residential apartments and houses will return to pre-crisis values, which means that interest in the segment under discussion will also increase.

Produced goods/services

Fabric for curtains, sewing services, related accessories.

Potential clients

Individuals and legal entities.

Figures for organizing a curtain sewing salon with calculations are presented below in a sample business plan.

Financial part of a business plan for sewing curtains

Investments:

Attachments	Time frame, in months	Amount, thousand rubles
Registration of an organization, paperwork
Design work
Rent of premises (first 3 months)
Carrying out communications (electricity, water supply, etc.)
Carrying out finishing work
Equipment purchase
Purchasing furniture
Purchase of fabrics, accessories for sale
Other costs

An example of a business plan for sewing curtains suggests that investments in the business will amount to about 8 - 15 million rubles.

Income:

Source of income	Approximate price (average), rub. for 1 meter	Sales volume, per year (average), thousand meters	Amount of revenue, thousand rubles per year
Selling fabric
Curtain sewing services
Sales of related accessories
Other income

Annual revenue will be about 13 - 20 million rubles.

Expenses:

Annual expenses average 8 - 13 million rubles.

Profit, payback and profitability of the business:

The payback period is about 2 - 3 years, the profit is on average 3 - 8 million rubles annually, and the profitability is 29%.

Conclusions:

The business of sewing curtains can be very profitable. high income to its owner with proper organization of work. In addition, this is also an opportunity to show your creative and entrepreneurial talent. In order not to lose your investment, you should be well prepared; a business plan will be an indispensable document for you.

Download the business plan template and financial model template and you can easily:

• Prepare numbers on your own and evaluate the feasibility of starting a business. The savings will amount to more than 150 thousand rubles.
• Introduce the obtained figures and the descriptive part of the document to all interested users (investors, banks, contractors, etc.).
• Start organizing your business in minimal time short terms and strictly in accordance with the planned budget.
Business plan for tailoring

Today we will talk about a very specific type of business, namely how to open your own salon selling curtains. Of course, to do this business, you need to be a creative person, because there is room to move in this direction, including own production, but for this, first of all, you need to love your job.

Curtains are a very specific product that is not purchased every day and the choice of which is taken very carefully. Therefore, in order to offer your client what he is looking for, you must understand it yourself. Usually women start a curtain business, since this topic is most close to them. And in this business, word of mouth plays a very important role when your clients recommend you to their friends. Here you need to select an individual approach to each client, and this, believe me, is not an easy task.

Selection of premises

An excellent option for opening a curtain store would be premises in a well-promoted shopping center, where there is a constant flow of customers. You can also consider options near construction stores or furniture showrooms. You need to become attached to an already established business, so you can immediately receive a flow of potential buyers.

The size of the room for a curtain store should be from 30 sq.m. and higher. It is important here that there is space and the person does not feel in a compressed space.

Competition

Nowadays it is difficult to find a business where there is no competition, and in the case of a curtain salon, you need to evaluate all the weak points of your competitors and do better than theirs. This could be an assortment pricing policy or perhaps a discount system.

Try to stand out in some way; alternatively, you can combine other services, which we will talk about below.

Assortment

Now there is a crisis and the most popular product is cheap curtains, since people do not have the money to buy expensive options. But every product has its own buyer. We recommend having both cheap and expensive curtain options available.

Let's look at the main range, dividing it into different groups.

According to their style there are:

• Classic
• Austrian
• French
• Romanesque
• London
• Italian
• Japanese
• Roman
• Chinese

By form factor:

• Crossed curtains
• Cafe style curtains
• Curtains “Hourglass”

Special types:

• Roller blinds
• Bamboo curtains
• Pleated curtains
• Blinds
• Rope curtains

This is not the entire range that you can offer to your customers.

Particularly popular in lately roller blinds are being assembled. Try to include them in your product range. In this case, you can ask the manufacturer for a product catalog and carry roller blinds to order.

Equipment

Curtains are a product that needs to be displayed in a special form. The best solution There will be special stands where you can display the most popular types of goods. The rest can be stored on shelves.

The renovation of the premises should correspond to the overall style of the store, and especially pay attention to brightening the premises. It plays one of the decisive roles in creating the correct composition of the product.

It is also worth organizing a workplace for the seller.

How much money do you need to start a business?

The curtain business requires a very large investment. Below we will describe the main points that are worth considering and indicate prices for a small curtain salon that sells goods in the low and medium price category.

• Room rental – $300 – $450
• Taxes - $150
• Salesperson salary - $200
• Initial purchase of goods – $10,000 – $15,000
• Purchase of equipment – ​​$1000 – $2000
• Advertising - $250 (+ advertising on the Internet).

In the initial stages, advertising plays an important role. An online curtain store can significantly expand the list of your potential clients, especially if you live in big city, of course, in small towns, it will be of no use.

Extra charge

To calculate profit, you need to understand how much entrepreneurs earn in the curtain business. The average markup on goods here ranges from 30% to 90%. It all depends on the type. So on roller blinds sometimes increase more than 100%.

Where to go next?

Have you opened your store and are doing well, but want to scale your business? The most logical and promising addition to your business would be a curtain sewing business. Yes, here you will need to involve a designer, look for various types fabrics and, of course, have professional seamstress, which will fulfill all orders at the start.

Individual orders often allow you to get a larger markup and at the same time this great advertising your business, since every housewife will brag to her friends about such a new thing.

What do you think about this business?