Come up with a name for a construction company, examples. How to name an LLC organization: interesting and unusual examples

No company can exist without a name: a nameless company will not be registered, it will not be able to open a bank account, draw up contracts, or conclude agreements.

You should think about how to choose a company name in advance. Registering a new business will take a lot of time and effort - when you need to submit documents for registration, your brain will be busy solving numerous other problems.

In such a situation, you can get confused and write down the first phrase that comes to mind. Then the understanding will come that the company has a completely dissonant name, which can only scare away customers, but it will be too late to change anything...

Important points to remember before choosing a business name

Is it so important to choose a good name for your company? Tax authorities will register any name that does not contradict the law. But they do not guarantee that a business with such a name will be successful.

What should the name of the company be so that clients want to go there?

• the name must reflect the scope of the company’s activities;
• it is desirable that Internet search engines, when asked for this name, produce a minimum number of answers of the same name;
• so that the phrase evokes a positive attitude and does not contain ambiguities;
• should be easy to read, pronounce and remember.

There are many more nuances - it all depends on the specific circumstances.

Video about what name to come up with for the company

Why choosing a company name should be approached with full responsibility

Let's say that in the recent past a person used the services of a very good company. After a while, he wanted to contact them again or recommend the service to his friends. What was the name of this company, what queries can you use to find it?

I only remember something unpronounceable, similar to Gorstroybytuslugi. Searching for something unknown is very tedious, and the client goes to their competitors.

Someone decided to throw a big banquet and chooses a suitable establishment. There is a sign in front of him: Cafe "Tantal". I immediately remember the hero of Greek myths, suffering from hunger and thirst. It’s better not to embarrass yourself in front of your guests and look for another restaurant.

To prevent the company from getting into such situations, you need to be very careful and serious about choosing a name for the company.

The need for marketing research

Perhaps someone will be lucky and a catchy, interesting, memorable slogan will immediately come to mind, but such luck happens extremely rarely. It’s better not to expect favors from your mind, but to take control of the matter.

You need to start with marketing research: Who will make up the bulk of the company's clients?

Do you want to avoid problems with accounting?

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If teenagers are interested in a company whose name contains youth slang, then pensioners may be put off by such a name.

Analyze the planned assortment and prices. A trading house with a sign “Cheap workwear” will interest both workers and managers, and “Cheap coats made from elite furs” will cause confusion.

The scope of the company's activities must be reflected in its name

If you come up with a company name that has nothing to do with its activities, or even worse, that evokes associations with services that the company does not provide, then you can receive numerous requests from non-target clients who may justifiably form a negative impression of you after receiving a refusal.

Of course, there are companies that have taken on a name that has nothing to do with their business and are now thriving, but there are also many counterexamples.

The most difficult thing is to get through the initial stage, to be able to declare yourself; it is at this time that the name can work both for the company and against it. Nowadays no one turns to Apple for apples, but we don’t know what it was like at the beginning of their careers.

The originality of the name will help you be in the TOP of Internet search engines

Any businessman wants as many people as possible to know about his activities. If you give a company a name under which many companies already operate in other cities, there is a risk of ending up on the last pages of the search engine. It is very unlikely that any user will search for your service for that long. It is important to choose a combination that is almost absent on the World Wide Web, then search engines will immediately lead the user to the desired address.

It’s better to spend a few extra minutes, enter a query for the name you like in Google or Yandex and see how many pages the system returns. Sometimes changing a single letter in the name can reduce the number of “competitors”.

The name should evoke positive emotions

Few people will want to contact a company whose name is associated with something unpleasant. For some, the Three Little Pigs Cafe will be associated with a children's fairy tale, for others with a delicious ham, but many will imagine a dirty pigsty or ugly behavior. It is better to avoid ambiguities that cause negative emotions or laughter: Adam and Eve clothing store.

There is also a danger in including your last name in the name of the company. Not all of them are euphonious enough, and the client may have unpleasant memories associated with the namesake of the business owner. If you want to be sure to insert your name into the name of the company, you can play with it.

Let's say Vladimir Doronin opens travel agency, which can be called “Lord of the Roads”. This phrase will help to avoid problems even if the owner wants to sell his business to another person.

Memorability and ease of pronunciation

The name should be sonorous and easy to remember. There is no desire to contact a company whose name is difficult to pronounce and impossible to write down from memory.

Few mothers would want to take their child to children's cafe“Chocolate cupcake” - the poor child simply cannot pronounce these words. It’s much more pleasant to visit the “Veselye marmeladki” confectionery; kids will remember this name and ask their parents to go there again.

It is advisable to test the invented name on friends and relatives. Find out what associations this phrase evokes in them, listen especially carefully to the opinions of those who are part of your client group. Children are excellent experts; they can come up with completely unexpected ideas.

Legal requirements for company names

You can try and come up with a great name for a company, but it will not be registered if it contradicts the law. There are several important points that must be taken into account:

• No matter how much you like a foreign word, it will have to be written in Russian letters in the official name. In this transcription it may appear ugly or ambiguous. It is allowed to use a foreign alphabet in an abbreviated name; this is convenient for those companies that interact with international partners.
• The full name must include the type of ownership, for example: Limited Liability Company "Fakel". For correspondence with partners and internal documents The abbreviated name is allowed: Fakel LLC.
• You cannot include in the company name words that imply participation in the activities of government bodies: parliamentary, ministry. It is also not allowed to use official names of foreign countries. It will not be possible to call the company “Products from France,” even if the founders really intend to trade exclusively in goods from this country.
• It is not allowed to include names in the company name international organizations: Doctors Without Borders clinic, IOC salon. It is pointless to convince officials that what is meant is not the International Olympic Committee, but fashion clothes couturier, the company will not be registered.
• Tax authorities will not miss a name that includes the name of famous brands: it is useless to try to register the company “Ryazan Coca-Cola”.
• The name cannot contain obscene words, immoral or inhumane concepts, or phrases offensive to certain groups of the population. The nightclub “Crucified Jesus” may attract the attention of a certain group of young people, but such a name will not work, since it offends the religious feelings of Christians. It’s better not to call a store for the blind “Rassvet” or a funeral agency “Dream”.
• If a fantasy goes on strike, it is tempting to name the company simply by type of activity: Apartment Repair LLC, but this is not allowed by law.

Some words can be included in the title only with the permission of the relevant commissions. These include derivatives from the name of our state - Russia, or the name of its capital - Moscow. The same applies to the word "federal" and the forms derived from it.

Sometimes it is convenient to give a company two names: one full name for official documents, and a sonorous abbreviation for advertising. Few people will pay attention to the limited liability company “Sleeping Blankets and Pillowcases,” but LLC “SON” will be remembered immediately.

It is difficult to come up with a completely unique name, but the law does not prohibit taking the name of a company from another region for your business. In this case, you need to make sure that the namesake company does not have an officially registered trademark with the verbal element of this name, otherwise the court may force you to change the name of the twin company.

How to come up with a company name for different fields of activity

Depending on what the company will do, you need to approach the choice of name differently. It is advisable to determine what the main quality will attract a client to this business and use it in the name.

It is not necessary to directly name the definition; you can use objects, mythological heroes or natural objects associated with it: cheetah - speed, rock - reliability.

For construction

Customers are interested in the speed and quality of services; they will be attracted by the names: “House for centuries”, “Skilled masons”. Before you come up with a name construction company, it is advisable to take into account what type of activity she will be engaged in.

Construction of residential buildings - “A moment before housewarming”, “Reliable walls”; apartment renovation – “Cozy Nest”, “Design and Beauty”; sale of building materials - “Products for a skilled craftsman”, “From foundation to roof”. You can call the store of finishing materials “Traffic Light of Paints”, then customers at every intersection will remember it.

For production

If a company is created to manufacture any goods, the name should reflect what exactly it produces. There are a lot of options: making bags – “Kangaroo”, bed linen – “Sleeping Beauty”, confectionery– “Gingerbread House”, “Sweet Dream”.

For trading

When choosing a name for a trading company, you need to take into account what goods the company is going to sell and who will make up the bulk of buyers. Jewelry salon“Cheap rings” will cause ridicule and a desire to bypass it, but “The sparkle of luxury” will attract buyers.

A discount clothing store should be named “Thrifty Clothes for You,” and a fashion boutique should be named “World Brand Suits.” The phrase “Chic toilets for ladies” will sound ambiguous; an association may arise with sanitary cabins.

For legal

It is important for clients that law firm competent professionals worked so that they fought for the interests of the client to the end, they could be trusted. The names “Guardian of Justice” and “Servants of Themis” will be memorable and will make you want to turn to specialists.

For tourist

There is huge competition in this area; you need to choose a name that will immediately attract attention and be remembered: “Guiding Star”, “Window to the World”. It is advisable to take into account what types of tourism the company will engage in. For active recreation, hiking, extreme routes, the name “World of Adventure”, “Four Elements” is suitable. Fans of comfortable holidays and convenient hotels will not really like such names, but they will be more attracted to “Sunny Beach”, “Exotic with Comfort”.

How to name a transport company

Passengers need to get to their destination on time and safely. the right place, and the name of the company can convince them that the company guarantees such a service. Taxi agency – “Gepard”, “Punctual Driver”; bus transportation - “Minute by minute”, “Quiet trip”. Names that suggest virtues that should be the norm should be avoided: “Sober Drivers,” “Trouble-Free Travel.”

Additional nuances when choosing a company name

Recently, it has become fashionable to turn to esoteric practices for all issues. If you wish, you can do complex calculations and choose the most appropriate option in astrology, numerology or Feng Shui - how to choose a name for a company so that it is successful. It is not necessary to completely follow these practices, but there are rules that are advisable to follow.

Choosing a company name is a creative endeavor. Nothing good will come of it if you view it as a tedious task. When there is no desire, it is useless to wait for a successful result; it is better to wait or entrust this work to specialists.

Wait for the moment when the mood is wonderful and the desire to do naming yourself reaches its highest point. Have confidence that everything will turn out great and get down to business with enthusiasm.

The name should be melodic, pleasant to pronounce and not very long so that its sound turns into a kind of mantra. Then every pronunciation of these words will create positive vibrations that will contribute to the success of the company.

If the theater begins with a hanger, then the first impression of the company is formed by its name. Whether to turn to naming specialists or choose a name yourself is up to the founders to decide.

Professionals will do everything in accordance with the laws and rules of their profession, but they will not be able to feel the emotions and state of mind of the company founder.

It’s better to use your imagination, take your time, and independently find words that will not only please your clients, but also create positive mood for all employees.

Video on how to come up with an LLC name:

The most important thing when creating a company is its name. The company name is the main business card for the client. The name must be consonant and relevant to the activities of the company. A correctly chosen name is the main step on the path to prosperity.

The importance of choosing the right business name

A correctly chosen name helps the company make money additional income with the help of attracted clients. When choosing a name for a company, first of all, think about clients and the target audience in general.

• With target audience consisting of elderly people, the company name should consist of one succinct and short word, a maximum of two, but short and quickly memorable and rhyming.
• The title must be created with the expectation of growing the company in the future. You should carefully consider how you would like the company to sound to the whole world.
• Good choice of name– this is a combination of the name with the active activities of the company; this will attract clients at the very beginning of the company’s career.

A correctly chosen name for a company turns its product into a well-known brand, increases its competitiveness among other companies many times over, and wins new loyal customers who will bring their friends and relatives.

Regulatory acts (Federal Law No. 14, Civil Code)

When setting up a company, branding regulations and all legal obligations must also be taken into account.

The following should be taken into account:

• Compliance with the Civil Code, RF, parts 1 and 4.
• Compliance Federal laws organizational form.
• Regional and local documentation.
• Compliance with the standards of other executive authorities, for example, the Federal Antimonopoly Service of the Russian Federation.

The company must complete the following documentation:

• Compliance with naming standards enterprises, indicating the organizational form, for example: “OJSC or LLC”, non-compliance will result in refusal of registration.
• Indication of the type of activity and industry specifics.
• Compliance Documentation, prohibiting the use of cities in the Russian Federation and other foreign countries in the name. Also, names that will contribute to inciting ethnic hatred should not be used.

Basic rules for determining a name

Before deciding on a name for your company, you should complete the following steps:

• Conduct marketing research. This will help to identify the main target audience, to which the seller’s main attention will be directed. If the company's name is aimed at consumers who are interested in the product, the company's rapid growth is guaranteed. For example: “Plus sizes”, only overweight people will go to this store, knowing that this is where they can choose clothes for themselves. There will be no thin people here, so as not to drive fat people into the complex, and they will feel comfortable in this store.
• The use of names is prohibited. This technique, is a thing of the past and is completely incomprehensible to people when the name consists of two names, husband and wife. The main goal of attracting customers is to communicate with them, that is, the name should be created for the target audience.
• A short name that is easy to remember. Light names, for example, of 4 letters, are always popular; if an additional website or blog is created, then in this case it is easy for a person to find your company and apply for services. Light names quickly bring new customers and become a brand.
• The name should be interesting and enticing to come in. If a client visits once, appropriate service will cause positive emotions, and he will come again and bring a new client. The company must work for the name and earn positive ratings, accordingly, the good service provided should also be taken into account.
• The name must fully correspond type of activity.

The “naming” of a company, first of all, should evoke positive attitude at the consumer. For example, “House in the Village,” the name of the milk, immediately evokes the association of warm, fresh milk in a bucket that the grandmother brought from the pasture.

This name inspires trust and the buyer’s hand immediately reaches for the product. The milk seller has already earned significant points just for the name; if the taste of the milk corresponds to the approximate expectations of the buyer, then the milk will become a brand, with appropriate advertising.

Naming tips:

• Easy pronunciation and memorability a name that will not entail distortion or paraphrasing.
• There should be one interpretation of the name, if there are several of them, then this leads to an incorrect perception of the product.
• Uniqueness.
• Name that can evoke emotions.
• Name should contain strengths and benefits for the client.
• Correspondence the company's image in the name.
• Emergence associations when pronouncing the name.
• Should inspire confidence.
• Simplicity pronunciation.

What cannot be used in the title.

The name should not use “Russia”, as well as the prepositions “ros”, “RF”. The prohibiting word in the company name is “Moscow”. Any cities in Russia are also prohibited.

The name must not use obscene or immoral words or words hinting at this.

Examples of company names

The main styles of company names are divided into 4 forms:

• Standard style– use of simple and everyday word forms.
• Different– use of rare ones. Outlandish words or using foreign letters.
• Evident– names that easily allow you to determine the type of activity of the company.
• Fashionable style– used in companies using new or innovative technologies.

The name for the company is selected based on its specifications, examples of construction, legal and travel company, will be presented below:
Name for construction company.

The best option when choosing a name for a construction company is to interview future employees. This method, will create an impressive database that will allow you to select the best titles. The name of the construction company must reflect the type of activity.

Perhaps organize a competition on “copywriting” exchanges to choose a name - this method it will be inexpensive, but the company will receive a number of offers.

Examples of construction companies:

• « Krasko"- a company that provides different types paint and varnish materials.
• "Slate"— provision of slate covering.
• "Log houses"- the name speaks for itself, providing services for the assembly of log houses.
• "Ladle"— provision of construction equipment.

Name for a law firm

The name must convey reliability and protection for the client. When contacting this company, the client must understand that there are professionals working here who can solve any problem. In a law firm, as in any other, the name should not be a “cheap double.” This association disgusts customers and they feel deceived. For example: "Nike" and "Nike".

For the name of the law firm, do your research so that the name does not overlap with other legal consulting firms.

Examples of names:

• "Consul"— legal consultations.
• "Pravo.ru"
• "Consal".

Name for a travel company

The name must correspond to the type of activity. When choosing a name, the target audience must be calculated and the price of the tour package for this target audience must be determined from the outgoing data, and the appropriate name must be selected.

Examples of names:

• "Teztour"— expanded selections of tours from different countries.
• "Novatour"— any type of recreation including excursions and guides.
• "Russo Turisto"- the name speaks for itself, a vacation intended for Russian tourists with their preferences and customs.
• "Alextour"- use of the name in the title, this type You can offer names to clients if you are absolutely sure of the services provided, you already have positive reviews that will bring new clients to your name.
• "Coconut"- types of summer holidays.

It is important to remember that the most important thing in a travel company is it's hers.

After all, the name is business card, which will bring clients with it!

A name is a promise... it is the first thing a consumer learns about a company or its product...

Henry Charmesson

The name for an organization can be compared to the name of a person. It becomes fateful, reveals personality traits and stands out among the crowd. Any company also has its own character and characteristics.

A successful name reflects the value of the company and its products in the minds of customers. Few people know that the island in the Caribbean known as Paradise did not attract tourists while it was called Pig. "Gooseberry" from China became popular in the United States after becoming "kiwi."

Examples of successful brand names will help you evaluate modern meaning naming.

What is quality naming?

Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming increasingly relevant.

High-quality naming is the foundation of a competitive brand and effective promotion on the market. The main goal it is the positioning of the company, product, service.

Naming is used to solve a variety of problems, including:

1. The need to emphasize special properties, to highlight the product among others.
2. The desire to evoke positive associations and emotions: trust, admiration, interest.

Sour cream “House in the Village” or restaurant “Demyanova Ukha”... A successful name can inspire and become a good basis for promoting a brand.

5 stages of working on a name

Positioning, definition of market segment	It is impossible to create a brand without marketing research. Who is the target audience? Which group do potential consumers belong to? What is the market niche and strategy of the company. For example, on narrow specialization indicates the name of the travel agency “Exotic Wedding”.
Standards and requirements	What criteria must a company meet? Examples should reflect the company's strategy and fit into the market situation.
Development of ideas	Brainstorming, group discussion or employee survey. Ideas can be generated in any form, but at this stage It is important to refrain from criticism.
Analysis of ideas	Evaluating options and how they measure up to original standards. Semantic and phonetic analysis of names. Lexical and psycholinguistic testing.
Testing	Clients or potential consumers are involved in “field testing”, who finally decide what to name the company. Examples are included in the survey. Testing is most often carried out by research companies.

A mandatory element of naming is the legal verification of the developed name necessary for registration. In many cases, it is necessary to pay attention to the meaning of a name in foreign languages.

Thus, the entire extensive work of creating a new name is two steps. Firstly, you need to formulate a message for the consumer, and secondly, translate the message into commercial form.

10 ways to choose a name for your company

1. Use the client's language and words. What does the intended buyer value in a product or service? How will he benefit? The proposed product should be close and understandable to the consumer, like “Your Realtor” or “Agusha”.
2. Dictionaries will help you enrich your vocabulary. Original ideas can be found using association dictionaries, explanatory or foreign.
3. The collected information will help you formulate slogans. It is not at all necessary to start with the name. Naming is a creative process.
4. Analysis of the names of competing companies. When choosing a name, it is worth taking into account their successful options or mistakes - for example, such oddities as the Trudovoy Mozol company, the New Hair hairdresser, or the Padun bank.
5. Do not rush to cross off the selected ideas from the list, but put them away for a few days. After one or two weeks, it will be easier to evaluate a worthy option with fresh eyes.
6. Before you finally decide what to name your company, you should check the examples for uniqueness.
7. Assessing consumer opinions can significantly speed up your search. However, it is not enough to simply turn to friends or relatives. Organize a customer survey to evaluate the selected options, invite them to come up with their own names.
8. In some cases, it can be useful to look at the world around you. A brilliant idea can be born unexpectedly. The Adobe founder chose this name in honor of the river near his home. Please remember that generic and specific concepts cannot be registered as a trademark.
9. Using psycholinguistic data when choosing what to name according to research gives results with the correct selection of the letter combination. It is recommended to use the letters “D”, “L” (they evoke joyful emotions). The letter "K" tells customers about speed. But it’s better not to use hissing or deaf ones, they set the mood for negativity. The letter “Z”, as it turns out, evokes fear.
10. There are more than thirty name formation techniques. From names with classic Latin roots to rhyming names. For example, the creator of a global sports brand was known among his friends as Adi (it turned out to be a compound abbreviation “Adidas”).

What is the name of the construction company? Examples

The name for a construction company should target the target audience and reflect the scope of the company’s activities. “Bystrostroy” is a good choice as the name of a company specializing in the construction of houses in a short time.

The agency "Apartments de Luxe" will attract a category of clients with certain incomes, and " New home" is a more democratic name.

What to name the company? Examples of names, such as “Stroygarant”, “Stroytekh”, are understandable to the population and inspire trust. “Stroygefest”, “Neostroy” or “StroyCity” are intriguing. An abbreviation will not work, as it may scare off a potential customer.

For organizations working with individuals, the simple option “Bogatyr”, “StroyNaVek” is appropriate. When collaborating with foreign partners, it is important to carefully consider how to name the construction company. Examples should reflect professionalism. Preferably a memorable name English. For example, “Leader Builder” or “Prof building”.

Choosing a name for a law firm

Industry standards greatly influence conservative legal business. The choice of options for a company name is quite limited. What to call law firm?

Examples show that names with Latin terminology or euphonious surnames of partners, combinations with general concepts (“consulting”, “legal league”, “bureau”, “group”) have become traditional. New words are also used, but the client does not always associate them with legal activities.

Good options include Zetra or Asters. This is an example of how short and consonant names win over names that are understandable to the population, such as “Legal Aid.”

Names that convey monumentality, confidence and positivity are popular. “YurMagistry”, “Arman”, “Legal Center” or “Legal Company”.

Naming in the field of trade

A marketing name positions and promotes a product. What is the name of the trading company? Examples should be memorable and beautiful. Harmonious perception of a name by ear plays a big role. What is sold is what evokes pleasant associations.

For trading houses and chains, names with superlatives are often used (Mega, Extra, Maxi, Super). The method of misspelled words is interesting. “GastroGnome” instead of “Gastronom”, “StakeHolders” instead of “Steakholders”.

Plays on words are popular, for example, the fishing store “Cool Place”, the store “Terry Paradise”, where they sell robes and towels.

In any case, you should avoid faceless names like “World of Taste” or “Wonderful Product”.

How to choose a name for a furniture company?

The furniture market is one of the most saturated. In order to stand out among competitors, you need an original, but understandable, selling name.

What is the name of a furniture company? Examples such as “Servant`S”, “Divan Divanych” or “Mr.Mebel” will play the role of advertising and save money on promotion.

Many manufacturers strive to develop a specific market niche. For small and medium-sized companies, it is useful to focus on the direction of activity and specialization. “Furniture workshop/studio...”, “Sofa formula”, “Your kitchens”.

The production of luxury furniture, taking into account the interests of wealthy clients, will require a name that emphasizes the status: “GrantMebel”, “Furniture House”, “InteriorLux”.

There are also funny names: “Soft Place” (sells sofas and armchairs), the company “Sidown” or under the name “Mebelov”.

In fact, 90% of all titles for brands were invented “on the knee” by directors or managers of organizations. Only 10% of market names are classified as professional namers. It is noteworthy that these 10% own 90% of the market!

The name of a company is an important component of its success and image. The need to choose it appears along with the formation of a new business. Anyone who wants to create their own business faces the question: ? But even after solving it, many important tasks remain. One of them is choice beautiful name LLC, which will bring him success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a successful name for a company (construction, legal, furniture or any other), the owner will create an intangible asset, which over time will begin to work for its creator and generate income for him.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can denote a name, sign, design, product, service to identify them from competitors' offerings. It has a unique name and its own symbol.

Enormous amounts of money are spent on creating, improving and distributing brands, and the rights to use them become a source of large financial income, because almost every business creator is confident that a catchy logo and a successful name are one of the most reliable guarantees against failure in competition. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as commercial offer based on a clearly expressed positive image of the product, offering unique opportunities to satisfy consumer needs.

By coming up with a successful LLC name, it will be possible to save time at the transformation stage small business in large. But if it is planned, for example, without prospects for development throughout the country, then the requirements for the name can be slightly reduced and be guided by general rules. It will be useful to organize a survey among potential clients and hear their opinion about the names in the owner's list of proposals.

Advice: A brand is not a product. The name should not describe its essence or characteristics, but only reveal and show its differences from similar offerings from competitors.

The company needs to be named in a way that represents its value and creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as constant efforts are made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name must have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the product situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

1. It is necessary that it does not directly describe a product or service, because such a name should distinguish, and not describe them (the latter function can be successfully performed by advertising and marketing; there is no need to duplicate this information in the name). In addition, a descriptive name limits the possibilities of its promotion, especially if competitors begin to copy the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as was the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for treating, for example, ulcers are already produced under different brands protected by a patent: Zantac, Tagamet.
2. A successful company name may not be related to the characteristics of the product (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
3. When choosing a name, it is important to consider the time factor. The name should remain relevant over time. List of examples of unsuccessful names: Radiola (from Latin the root of the word translates as “heat”, and the product sold is associated with household appliances that do not rely on heating), EuropAssitance (indicates a close connection with a certain region and interferes with distribution throughout the world), Sport 2000 (linked to the year creates the impression of an old-fashioned product), Silhouette (translated as “silhouette”, the idea of ​​​​drinking yogurt for health benefits, rather than weight loss, is now being promoted). This rule is especially relevant when choosing a name for LLCs selling equipment related products.
4. The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; consumers sometimes confuse the products of the American company CGE with the offerings of its competitor, GE (General Electric).

Nowadays, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the creator’s surname with the prefix K°, off, displaying the subject of the product in the name without direct mention - let’s compare nasal rinsing drops based on sea ​​water Dolphin and many other names that emphasized the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenasal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free “generators” of proposals, which provide a whole list of proposals. Another way out is to contact special agencies (they do naming, that is, they select good names), who will help name the company correctly and beautifully, and offer creative ideas.

How to choose a name for a company that brings good luck?

When choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction and emotions. It’s worth coming up with ones that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a short consumer survey.

When choosing a successful name for an LLC, first of all you need to focus on the general principles of choice:

1. The company names in the proposed list should not evoke unpleasant, ambiguous, confusing associations (Vityaz flower shop, Elena the Beautiful cafe).
2. It does not necessarily contain information about the type of service or product. But it is imperative that the name be easy to pronounce and evoke positive emotions in the consumer.
3. It is better to name the company so that it does not feel tied to a geographical point. This will allow you to expand development prospects at any time without renaming.
4. If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

• call the enterprise (construction, furniture, legal) by name, surname. Problems with a possible sale may arise, personal negative associations of clients may form;
• come up with a name that is complex or contains a negative meaning;
• The name of the LLC should not be formulaic, based on hackneyed phrases;
• in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot contain even abbreviated names of states or official names of Russian federal bodies state power, organs local government, public associations, contradict public interests, principles of morality, humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale can reflect the type of activity (for example, “Breeze” is a company engaged in the production and repair of air conditioners). But here it is important to feel the line. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: You can include words in the name of the organization Russian Federation, Russia and derivatives from them, but only after receiving special permission. For this you will need to pay an additional state fee.

Transport company name - examples

Name of successful transport company must correspond general principles choosing a beautiful name and differing from the names of competing companies. You can play on an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create an original LLC name, you can focus on the following list of directions:

• connecting parts of names and prefixes auto, trans - RusAl, AlRosa;
• play with associations with the road, speed – Traektoria, Smart transportation;
• use a metaphor (use in a figurative sense based on comparison, similarity) or play on a word, for example, Avis, that is, bird;
• come up with derivatives of “transport, express, speed”;
• use an abbreviation, for example, MTL (Management Transportation Logistics);
• come up with a new word (neologism).

In any case, you need to name a company (construction, legal, furniture, etc.) in such a way that the name is easy to pronounce, euphonious, not interpreted ambiguously, and also does not have a floating accent or negative associations in sound and sense, and evokes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form associations in the consumer’s mind with reliability, comfort, and be easy to understand. Examples: Cozy House, ReMake, Domostroy, StroyServis. It is necessary to avoid names that are similar to the names of competing companies and abbreviations. But the name of the LLC can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold&Co). lately More and more company creators are opening their own businesses online, but the importance of a correct and beautiful name does not change. building materials are available through advertisements, including online, on special websites.

Law firm name - examples

The name of a law firm must instill trust, confidence in competence, and a sense of reliability. It is advisable that it is not long and is well remembered, for example, “Right”. Often owners decide to combine parts of surnames or names, including foreign ones. Here is a list for example: SayenkoKharenko, White&Case, Yukov, Khrenov and Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

• the name of the LLC should be sonorous, easy to understand and pronounce;
• It is advisable that the name of the law firm does not contain more than 3 words;
• for work in your homeland, it is best to come up with a name in Russian, or in Latin, and only after that should you consider options in English;
• when using neologisms (new words), it is advisable to include a decoding, for example, in the company’s slogan, in order to form positive associations and outline the scope of the company’s activities;
• if the name consists of several words, their abbreviation must be harmonious;
• It’s better not to use legal terms, they sound banal and almost all hackneyed;
• If you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism and personal values ​​of its owner and employees. It is also worth paying attention to the graphic design of the logo and color scheme.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on certain aspects: style, luxury, leadership, comfort, all of them should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can play with the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of Comfort, Triumph, Residence, Soft Line, Formula of Furniture. Another way out: add the prefix K°, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play on the word a little: MebelYa, MyagkiyZnak, Mebelius, Mebelion or use English basis– MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or name (Furniture from Petrov).

Accounting firm names - examples

The name of such a company must be perceived positively, inspire confidence and indicate the reputability of the company. You cannot play on humorous names (for example, BUKA - Accounting, Consulting Audit). The company must be named so that the name indicates the type of activity and creates a positive image (ExpertPlus, Garant, AuditService, Your Accountant, Azhur, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can beat english words, prefixes, for example, Account, TaxOff.

Recently, the abbreviations often used are BOND ( Accounting Reports Tax Declarations), connect parts of the surname or names of the owners, of course, if the name turns out to be euphonious. By creating your own business, you can do it without any problems. You need to register on the state portal, fill out the form using step by step instructions. Then you will receive a letter in the mail with the date when you can pick up the certificate from the tax office.

Frequently Asked Questions

Let's look at the most common questions from users.

Is it possible to name a store after a cartoon (for example, Barboskins)?

A good name is the basis for building successful business. Its creation can be entrusted to a specialized company, but you can actually do it yourself, of course, having studied the theory and some practical aspects. The choice of name must be approached responsibly, because if you make a mistake, it will negatively affect the image of the organization and the volume of profits.

Many retail outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether copyright applies to it (according to Article 1259 of the Civil Code of the Russian Federation). It is worth considering that such objects also include adaptations of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, copyright does not extend to ideas, concepts and implementation principles.

Important: if an entrepreneur decides to name a store after a cartoon or a character, it will be illegal, even if the copyright is not registered. But if the owner uses the cartoon plot and creates his own character based on it, there should be no complaints against him. But you cannot use the name of a character or cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of a store.

Where can I read about copyrights? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. Many useful information, practical advice is posted on legal forums, websites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the business name. The procedure and practical nuances are described in Art. 1474 Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents he is listed as an “individual entrepreneur”. But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to an already registered one, confusingly similar to it, if entrepreneurs work in the same field.

To avoid unpleasant situations and losses, it is worth checking at the initial stage whether the name is available in the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, and agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and you rush to start activities without preliminary agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation and compensation for losses incurred.

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It won’t even be able to fully function without a beautiful name. Choosing it is not an easy task, because you need to take into account large number nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonious, easy to pronounce and evoke positive associations. To get professional help in creating successful title companies, you can contact special naming agencies, use name generators on special sites that will show sample list proposals.

When organizing your business, you should think through many important points. Many entrepreneurs do everything quickly and act decisively, but are completely lost when it comes time to think about what to name the company. This is a rather serious question, because the memorability and recognition of the future brand will depend on it. Moreover, the name of the company will influence its prosperity. When coming up with it, many points should be taken into account. At the same time, there are several approaches that will help in such a difficult choice.

Customer friendly company name

When thinking about how to name a company, you should take into account such a moment that it is convenient for clients. It should be clear to them what the name means. This is very important. It should be such that people perceive it only with positive side. Under no circumstances should they experience feelings of disgust or any ambivalent emotions. You should focus on clients of different age categories. It is necessary to try to come up with a name that will be understandable to both young people and the older generation. If a company has been around for a long time, but due to some circumstances it needs to choose a new designation, then it makes sense to do a little research and ask existing customers. They can be offered a short survey with several new titles. The option with the most votes can be considered successful and winning. Thus, it is the clients who become the best advisers, because they are the main consumers of the services that the company will provide.

Is it worth calling the company by your name?

When discussing how to name a company beautifully, many believe that the ideal option would be to give it your name or the name of a loved one. However, in reality, you shouldn't do this. Firstly, many people perceive it negatively. They may associate the company name with some personal or unpleasant situations. As a result, it will simply be unpleasant for them to use the company’s services. Secondly, when naming a company after your beloved or loved one in order to please them, you should think about the fact that the relationship may not last long. In case of unpleasant events this business will remind you of this and bring only negative emotions. Moreover, in the event of a sale, not everyone will want to buy a company with someone else's name.

What is the name of the LLC company?

Regarding small enterprises, shops, cafes, etc., then choosing a name here will not be as difficult as for a large legal firm LLC. This happens because the success of the business depends on it. Considering that such a company will have several founders, the opinions and interests of each of them must be taken into account. Thus, most often companies registered as LLCs have a name consisting of the initials of the owners. Sometimes it works out quite well. But this doesn't always happen. When thinking about what to name a law firm, you should also take into account the specifics. Her line of work can speak for itself. If this option is not suitable, then you should study various dictionaries, try to choose a name based on an associative series, or look original options in foreign languages.

Company name depending on the type of activity

The name of the company should directly reflect its type of activity. At the same time, there is no need to try to make it long and describe everything the company does. It is enough to come up with one word that will fully describe the activity and cause an association with it. This is always a winning option, because clients will immediately understand where they are going and what they will be offered here. If the company has an unclear name, people will simply pass by, except for those curious to find out what it means.

Original company name

It will entirely depend on the wishes of its owners. They are the ones who think about what the company can be called. A good option will come up with something unusual and original, and most importantly, sound. Of course, there is a possibility that people will not understand what we are talking about, but if you approach this choice wisely, then the company will prosper. A fictitious name that will have no meaning has other advantages than its easy sound. From a legal point of view it is difficult to find fault. Usually, problems arise when another company already has the same name. In this case this will be excluded. The individuality of the name will also help to distinguish the company from a large number of similar competitors.

The role of a foreign language in a company name

Foreign language plays a fairly large role in company names. Often, when thinking about the correct name for a company, entrepreneurs choose nice-sounding options. However, they do not always know how it will be translated from different languages. Sometimes beautiful word may have different interpretations. On the one hand, it will mean something good and bright, but on the other, it will mean something completely obscene. As a result, the company looks funny to many. Such entrepreneurs begin to re-collect all documents and re-register the name. This is a rather labor-intensive and lengthy process. That is why it is better to immediately choose a name that will subsequently bring profit to the company.

Choosing a company name from a numerological point of view

Today, when deciding what to name a company, many entrepreneurs believe in numerology. Some of them even turn to fortune tellers and astrologers to help them make the right choice. So, with the help of numbers and the science of numerology, you can calculate whether a particular name will be favorable. There are special tables that facilitate independent calculation when choosing the appropriate option. You just need to calculate a single digit number, which can be either good or bad. If the result is an unfavorable figure, entrepreneurs think about a different name. Not everyone believes in this, so the approach here is absolutely individual.

There are several tips that you can follow to come up with the right company name. So, you need to be as concise as possible. You should choose a short name. It will be easier to remember and sound better. If a company is going to develop its website, it domain name It will be much easier with the short version. Among other things, it is necessary to study the competitor’s market. You need to come up with a company name that will undoubtedly stand out among all the others. This will attract the attention of customers. When choosing a brand name, you can use a dictionary and also make brainstorming. Sometimes a good idea can suddenly come to mind. Don't limit yourself to just one option. It is better to come up with several spare company names, because when registering it, it may turn out that one already exists. In this case, you will have to quickly make another decision, which could be fatal. Besides, there is no need to rush. Having made your choice in favor of several options, you need to put them aside for a few days and walk around with this thought. In the end, the final name will be chosen with a fresh perspective.