Logo is a graphic image of a brand. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality, attracting the attention of the buyer. Logos were created to differentiate products from manufacturers in the same industry.
The KOLORO company develops one-of-a-kind logos.
There are several types of logos:
- “Letter” logo – one or more letters are used.
- Logo “Symbol” - depicted in the form of graphic or alphabetic symbols.
- Logo "Emblem" is a graphic element of image and text.
- Logo "Logoslovo" - consists only of letters.
- Abstract Sign Logo - Creates a visual form of a company's concept using a symbol.
The first logo in the world
The world's first logo was an image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loved to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture “A dog listening to a phonograph.”
In 1900, Marc Barrot's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to produce their product with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo currently uses the music channel of the HWV store.
The evolution of global brand logos
Logos of global brands have not always looked stylish and laconic. Some companies, even being popular among consumers, have redrawn their logos. Main reasons:
- change in direction of activity;
- following new trends.
Let's look at a few examples of the evolution of company logos.
- Global Apple Corporation
The company's first logo was an engraving of Isaac Newton under an apple tree, which was surrounded by a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.
The second Apple logo was made by designer Rob Yanov. Nothing remains of the company’s old logo, except, perhaps, the idea of a fruit falling on Newton’s head. The new Apple logo is a rainbow bitten apple (1977-1998).
The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.
- Samsung
Samsung means “three stars” in Korean. The company was founded in South Korea. The first three logos used stars and the Samsung name.
In 1993, the company decided to create a new logo for its 55th anniversary. It exists to this day. This is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.
- Twix bars
The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After changing the name, products began to be exported to the USA.
The name Twix is made up of two words, “double” and “biscuit”. Twix bars are very popular all over the world. In Ireland they are still sold under the first name Raider.
- Coca-Cola
Coca-Cola has the most recognizable corporate logo style, which is over 117 years old. The company was founded in 1886 and its logo in 1893. The company logo is written in “Spencer” calligraphy font. It was created by Frank Robinson, an accountant and friend of the company owner.
In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. Having done this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.
- Pepsi
In 1903 it was created trademark Pepsi-Cola. Agree, the company’s first logo is not very pretty. You could say it was a failure.
To prevent this from happening to your brand, you need to turn to a team of professionals at KOLORO, who will help make the logo perfect.
After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete on the same level.
In 1962, the company changed its logo to a three-color ball and also removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.
- McDonald's
In 1940, McDonald's was created. The company's first logo is an image of a Speedee chef . Later the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And this is the letter M.
Fashion industry logos (famous fashion brands)
Almost each of us can recognize and name brand monograms. For fashion houses, a logo is very important because most fashion houses are named after the founding designers.
- Louis Vuitton
The fashion house was created in 1854. The company's corporate logo is the LV monogram. The color of the monograms and canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothing is made from very high quality materials and therefore the products are expensive.
Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.
- Chanel
For the first time Chanel logo appeared in 1921. It was depicted on the bottle of Chanel No. 5 perfume. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.
- Fendi
The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.
- Versace
The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of a representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: “This is a synthesis of beauty and simplicity that can hypnotize anyone, just like the clothes produced by the brand.”
- Givenchy
In 1952, the Givenchy brand began producing high quality clothing, as well as a line jewelry and perfumes. The brand logo is very simple and concise. The quadruple G is placed in a square. It looks like Celtic jewelry.
Car brand logos
"Winged" cars:
Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed and elegance of Bentley limousines.
Aston Martin- The car logo was created in 1927. These are eagle wings that frame the Aston Martin inscription. The company's owners compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.
Chrysler- The first logo of American cars was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to “open wings.” They demonstrate the virtuosity and uniqueness of Chrysler vehicles.
Cars with animal logo
Jaguar- whose emblem was originally SS - Swallow Sidecar. In English, “swallow” means “swallow”. After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the company owners decided to change the name of the brand. The Swallow Sidecar has been replaced by a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.
Lamborghini— at first the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.
Ferrari— the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.
The Ferrari emblem was originally on the plane of pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.
The best music industry logos
Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin in English means “virgin”.
The Virgin Records logo (the first company) was created by English illustrator Roger Dean.
A few years later, Virgin brand became very popular among English performers. After Virgin signed punk rock band the Sex Pistols, Branson decided the company lacked chutzpah. Therefore, it was decided to change the company logo.
Legend has it that one of the artists drew the new logo we know today on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.
Sony Music Entertainment- created in 1988 and owned by Sony. One of the "Big Four" record companies in the world. Sony Music covers almost all show business.
The company's first logo was multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text “SONY MUSIC” appears in the appropriate Sony font.
AC/DC- a world famous rock band. Most people may not be familiar with the band's work, but everyone recognizes the AC/DC logo.
Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.
Huerta's intention was to create an emblem based on the biblical imagery of the AC/DC song "Let There Be Rock." Of course, the lightning and blood red coloration suggest the presence of less angelic influences.
The Rolling Stones are a famous British rock band. Designer John Pache helped create the group's logo. He received 50 pounds for his work. The designer was inspired by Mick Jagger's expressive lips and tongue. It was also inspired by the Hindu goddess Kali.
Queen- British rock band of the mid-1970s. She captivated the hearts of many listeners. The logo was created by the band's lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the band's musicians.
Logo Design Trends 2017
Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo trends 2017
Minimalism
Many companies resort to this style, because minimalism is simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.
For example, the well-known application Instagram used this style.
The company's first logo was a black and white image. Polaroid camera OneStep. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow made with a gradient effect.
Gradient colors
Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at the peak of popularity for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fills for the logo.
Black and white trend
Black and white design will always be in trend. Laconicism and simplicity of two colors is always a win-win option.
The best example is worldwide famous brand Nike.
Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.
Geometric shapes
To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.
Example - logo YouTube - a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.
Lettering
Quite a simple style. Letters are selected specifically for a specific name or text and are used only once.
Lettering can include a company logo Google. The company's first logo was created in a graphics editor by co-founder Sergey Brin. The designer of the new Google logo style was Ruth Kedar. It was she who came up with the logo design that we know now.
hand drawn
Hand-drawn logos look clear and “folk-like”. A lot worldwide famous companies use this style.
Johnson & Johnson — good example new trend of 2017. The company logo is very simple - red text on a white background, handwritten.
Web animated logos
Web animated logos are a trend for 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.
Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over Sleeping Beauty's Castle.
The KOLORO company will develop for you a unique design of your logo, because our specialists are always on the topic of new trends in world design.
As a matter of fact, a logo is one of the most important systems for recognizing a particular commercial, non-commercial or even government organization. This is the coat of arms, the flag, and sometimes even the anthem of the organization. I will say more - sometimes even the name of a particular company is forgotten, but the logo is not. It is clear that there are cool, interesting, bright and dare I say it, powerful logos.
But it also happens the other way around... and it’s difficult to call such symbols of identification in society anything other than horror. Only one question arises: WTF?? Today we will get acquainted with some of these extremely unsuccessful logos. So...
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What do you see? I immediately saw a woman... well, no - these are figures of dancers. Moreover, classes are for children. 
Pure maple syrup from Vermont. Something I don't want... 
Funny Polish satellite TV Mon Sat. I think I can guess what exactly they are broadcasting...) 
Do you want to have your teeth treated there? What about teeth? ) 
Is this really a pastry? Exactly? Exactly, exactly? ) 
It seems to me that someone made a special joke about the logo of the department of the Ministry of Finance in Britain. Because you just have to turn the letters over and... 
Company logo fast food. Uncle serves the tray, yes) 
Arlington Pediatric Clinic 
Archdiocesan Commission for Youth of the Catholic Church
I don’t know what they had in mind when they came up with this logo: 
Next we have a pharmacy, which I definitely wouldn’t want to go to...ever) 
But the sign for the auto center.... It's probably a good auto center... 
Poses in logos
Fast food cafe logo. It is clear that the big uncle is passing the tray.
And this is the logo of Japanese pharmacies Kudawara. The Japanese have always been known for their unconventional way of thinking, so it is difficult to say why it was necessary to round the tops of the K beeches. 
And this is the logo of the Taiwan Bureau of Health Promotion. I don’t know about you, but personally I am for a healthy lifestyle. 
Oldham City Pride Award logo. Oldham is in England. Apparently there is something to be proud of. 
This is probably the best logo. Do you remember there used to be a picture where some people saw an old woman, and others saw a young woman? It's almost the same here. Some see a grandmother dancing couple, and some see a young woman. It’s all about psychology - we look at all the things around us through the prism of what is inherent in us (some have a girl in them, so they see a girl, and in others an old woman... - editor's note).
Next are two almost identical logos. The first is a sample from 1973, the logo of the Catholic Church (Catholic Church's Archdiocesan Youth Commission). The second is “Approved by the Research Institute of Nutrition of the Ministry of Health of Ukraine.” I don’t understand the second logo, what does nutrition have to do with it... 
Logo dental clinic. I immediately remember the recent film “Love in the City” and one of its characters. 
And this is a brand of Italian clothing. Probably very comfortable. 
Logo of a British company that offers equipment for shops and shopping centers. 
Logo of a famous non-profit organization HASC Center. The logo may be nothing, but the organization deals with the problems of orphans, mentally retarded children and those with disabilities. What were you thinking when you drew the crooked ones... 
This is also a logo public organization. She is dedicated to providing assistance and support to victims of domestic and sexual violence. 
Arlington Pediatric Center. Apparently the creator of the logo didn’t like children or Arlington too much. 
Logo of pose 69 of the Sambo Federation. 
Phallic symbols in logos
No options, the best logo on the topic. It’s not for nothing that this logo of the Brazilian Institute of Oriental Cultures received the highest award in 2005 at the “Phallic logo awards” competition. 
And this is the sexiest bank in Russia. It's a pity they renamed and changed the logo. I remember at one time he transferred a stipend to us on their cards. For a long time I was obsessed with the invented subtext: “*screw you, not a scholarship.” 
Also a very cool logo that says “the right tools for the right job.” 
It is unknown where, but this is the logo of an antenna company. The only thing missing is the slogan “We will make your antenna stand.” 
What do you think this logo is a logo for? That's right, the German Volleyball Association. 
Now let's touch on the topic of sausages and sausages. We present to your attention the logo of the Czech Sausage Company from 1920 (in those days they also knew how to make logos, what did you think? - editor's note) and the logo of the Dutch manufacturer sausages- Encebe, I don’t know what year it was made. 
Logo for a beauty salon in West London. 
Computer repairmen also have interesting logos. Yes, it shows a computer mouse. 
A logo is the personification of your company, which largely determines its corporate identity. Many entrepreneurs (especially beginners) start creating their business with a logo, and this approach has its place. Just always need to first study the area you are dealing with for the first time. In this article, we will talk about how you don’t need to create your own label, and we will look at examples of unsuccessful design decisions. The “by contradiction” method works best, so you can obviously save yourself from the mistakes that are most common to people starting their own business.
Logo errors are numerous, and a whole book volume would not be enough to list them. First, let's look at the question of why the quality of the logo is so important:
- Associations arise with him target audience. We looked at the logo and remembered your brand. And it’s very bad if the association causes negative or mocking emotions.
- The symbol of the enterprise appears almost everywhere: souvenirs, decoration of work premises, documentation, advertising strategies. It is constantly in sight, so it is very important to ensure that the logo does not distract attention or irritate the eyes.
- The logo should not contradict the activities of your brand. The image of a toothbrush representing a car repair shop looks, at the very least, inappropriate. Thinking through symbolism needs to be given huge amount attention, and all work should be carried out with the support of a specialist designer.
The above points are only a small part of all the reasons why your heraldry should be of high quality, ideal in all respects. Now let's turn our attention to the top worst logos that have become popular solely because of their absurdity, inappropriateness and unprofessionalism of the performers.
Logo Mistake #1: Missing Elements
Errors in the 2012 Olympics logo
Let's look at several options that were met with hostility due to certain compositional aspects. The first thing I want to talk about is the symbolism that represents the 2012 Olympic Games. Such a concept as unacceptable logos is fully justified by the design of that symbolism, which infuriated every connoisseur sports games and competitions. Professional designers know firsthand that it is better not to play with the classics, and the Olympics are one of the most classic events, which have long had an established logo in the form of 5 rings.
Why did people not like the 2012 version so much? Firstly, excessive expression. The combination of barely compatible colors, incomprehensible shapes, which many perceived as a broken swastika symbol - all this caused 80 percent of the lowest ratings. Critics said the logo looked childish and was not worthy of representing the London Olympics.
Logo Mistake #2: Lack of Designed Fonts
Animal Planet rebranding
Bad logos sometimes give way to very good ones, as happened in the case of the popular Animal Planet TV channel. Previously, their logo was a planet and an elephant, pictured just below. It immediately became clear that this channel corresponded to topics related to our world, nature and the inhabitants of the planet as a whole. But then the brand management decided to rebrand, that is, move to a new stage of its existence. The result, of course, was surprising, but not in a positive sense.
Now the logo represents the name of the channel in some strange font. The letter “M” has completely fallen on its side, which is why the symbolism raises a lot of doubts among ordinary viewers. The effect was also enhanced by the green color. It would seem that it evokes associations with nature and plants, but in the new version it looks rather ridiculous, given the overall composition of the development.
Logo Mistake #3: Neglecting the Opinion of the Target Audience
Tropicana, or the revolt of the target audience
Incorrect logos that appear during rebranding are not always radically modified. An example of this is the world famous Tropicana juice, produced under the auspices of PepsiCo. It was decided to create a completely new packaging for the product, and release it to the masses. The reason for this was the desire to switch to a significantly new level, more modern and innovative. But the result did not correspond to the brand’s plans, because the target audience rebelled sharply.
This revolt was due to the fact that consumers no longer saw the same appetite-inducing packaging that they were used to. Now the juice looked more like some kind of second-rate product, and people even called the packaging “idiotic” and “ugly.” After months of letters and calls complaining, PepsiCo quickly backtracked, saying they were immediately going back to the old packaging.
Logo Mistake #4: Failing to Communicate Your Idea
Pepsi, or global failure
Pepsi has changed its logo many times before, but the latest development, which cost a million dollars, has left everyone bewildered. The designer product was simply called pointless, despite the price. The white stripe in the middle, as brand representatives say, represents a smile, but there are no similarities between the images. As a result, the logo turned out to be very strange, and certainly not the most successful.
But the company's label Coca Cola, which has not changed almost from the very beginning of the company’s founding, is still one of the most successful. It immediately becomes clear whose strategy works much better.
Logo Mistake #5: Ignoring Modern Design Trends
Wendy's - laziness or rebranding strategy?
Wendy's is not very popular in Russia. This chain of fast food restaurants is one of the most beloved in the West, and their cuisine specializes in so-called “homemade burgers.” The original logo seemed to be outdated, so the company decided to carry out a rebranding that would take the brand to a whole new level. Also, the main idea was to match the old style, but the result was not the best.
The new logo turned out to be very simple, as if it was made in a few hours. Almost all visitors to the fast food restaurant noticed this. If you are planning a strategy for a complete redesign of your corporate identity own company, this process you should devote 100 percent of your effort, and not try to squeeze something new out of the old version, hoping for innovative breakthroughs.
Logo Mistake #6: Being Overly Confident in Your Own Idea
GAP: have clothes really become cheap?
The GAP brand, like Wendy’s, is more widespread in the West than in Russia, but their example of changing the corporate logo can also be used as an unsuccessful example that is better not to be followed. The clothing store decided to become more modern, closer to people, after which the rebranding stage began. People quickly noticed the new logo with famous name, but almost everyone was shocked by how cheap and ridiculous the new design solution looked.
It is not known whether the company was trying to save money on creating a new logo, or whether the desire to be simpler influenced such a disastrous result, but now the brand is again using the old version of the logo.
Logo mistake #7: mismatch between the company’s activities and the logo idea
The logo of this brand costs 211 million dollars - impressive, isn't it? And the externally updated design solution looks more than successful. But the label must clearly reflect the reality of the brand, so the sun flower, which replaced the yellow-green shield, was received with hostility by many. The company wanted to show the world that they are now involved not only in fuel, but also in the energy sector with environmental standards.
Naturally, almost all environmentalists in the world accused the company of hypocrisy and the inconsistency of their words real situation things. The situation especially worsened in 2010, when a major accident occurred in the Gulf of Mexico, and about 5 million barrels spilled into the water. crude oil. One can imagine the scale of disaster and damage that resulted from the 36-hour accident. Because of this, BP's symbolism no longer seems so successful.
Logo Mistake #8: Removing Memorable Elements
BBC: when criticism didn't break the decision
Throughout the history of its existence this company changed symbols only 5 times. The penultimate option was the letters BBC in gray squares highlighted with multi-colored dashes. And the last option became more restrained and minimalistic, since colors were completely excluded from the composition of this option, and the letters were enclosed in black squares. Externally, the option looks very aesthetically pleasing and restrained, but what didn’t the channel viewers like?
The changes seemed almost insignificant to the public, and getting rid of the colors made the model somehow nondescript and unmemorable. But the company was not attacked by critics, and this symbolism is still officially used. This example can hardly be called unsuccessful. Rather, it symbolizes what you can be prepared for when changing your visual style.
Logo mistake #9: overpriced work
Moscow metro, or disputes about cost
Not long ago, Artemy Lebedev’s studio began reworking the symbols of the Moscow metro, and information quickly spread on the Internet that the work cost only 1 ruble. Quite symbolically for the redrawing of the letter “M”, which, according to the majority of Russians, ideally describes and characterizes the metro in Moscow. The result was not long in coming, and the red logo quickly spread throughout the country.
It was only later that information appeared on the Internet that the ruble that paid for the development of the logo was far from the only one financial investment into design work. It turned out that total cost amounted to 232 million and 1 ruble. The huge sum, according to the government, was spent not on the logo, but on improving general image metro. The designers drew the letter “M” for a ruble.
Logo Mistake #10: Changing Designs Often
Google: not bad, but why so often?
Google has always been distinguished by its originality, and their legendary logo completely destroys all modern standards of composition. The combination of incompatible colors, the use of shadows and a nondescript font ultimately led to the fact that such heraldry is recognized by almost all people inhabiting the planet. But what is the main mistake of the enterprise?
There is no need to redesign too often. The gap between the old and new brand logo was only a few months, and people simply did not have time to get used to the “outdated” design. Of course, the new design development satisfied everyone – both the brand and the brand’s audience. But this approach is unlikely to be good for a business that is just starting its own development.
Logo mistakes when creating and developing designs
The above top 10 not-so-successful logo changes are not a reason to mock large enterprises, who have remained leaders in their own fields of activity for decades. Anyone can make a similar mistake, because they are the ones who give us invaluable experience. It is absolutely not necessary to go through these shortcomings yourself, having drawn certain conclusions from the failures of other companies. Let's highlight them in a separate list:
- Symbolism should not be overly expressive. No matter how energetic a brand you want to appear to be, aesthetics must be respected in everything. The concept of “overkill” is very quickly felt by your audience, and because of this you can quickly become an object of ridicule.
- Having a successful logo, you don’t need to get rid of it unless you have even more interesting and potentially successful ideas. Don’t try to appear more modern if your company already meets the requirements and expectations of the target audience.
- Minimalism is a complex art, the pursuit of which often creates the impression of unprofessionalism in the execution of design ideas. A minimum of details without a sense of taste looks like an awkward, cheap composition. It becomes especially awkward when the old minimalist logo looks stupid and incomplete.
- The label should be completely consistent with what your company does. You should not try to put absolutely the entire meaning of your activity into a small drawing. Keep everything nice and simple. There is also no need to be hypocritical by using designer hyperbole when composing a new logo. Negative criticism will not be long in coming.
- No need to change style too often own enterprise. People need to get used to corporate style, create certain associations in your head. Constantly changing logos, color schemes, fonts and slogans simply will not allow your target audience to accept you as an established brand, unless, of course, you have the status of Google, Microsoft or Apple.
- Work on a logo should only be done with a professional designer, because otherwise the result will be very cheap, ugly, too simple and not original. Good symbolism requires long and careful thought, so be prepared to spend not only financial resources, but also your own strength, time and reserves of creative ideas.
Creation and development of a logo in the Mahagon-Design studio
Trust your company to real masters of Mahogany Design.
Incredible facts
Memorable logo is an important part of brand recognition.
Unfortunately, not all companies understand how to do this correctly.
Here are the worst logos that have ever been created.
Company logos
1. Department of State Trade
This branch of the Treasury was forced to remove its logo after someone noticed how the logo looked when rotated 90 degrees.
2. Institute of Oriental Studies, University of Santa Catarina
It was supposed to be a pagoda located in front of the rising Sun.
3. Arlington Pediatric Clinic
This may not be the most popular pediatric clinic in town.
4. Archdiocesan Commission for Youth of the Catholic Church
This logo was designed in 1973.
Logos (photo)
5. Satellite television Mont-sat
This Polish companion looks very pleased with himself.
6. Jazz dance classes for children
You may not see it right away, but focus on the negative space.
7. Pure Vermont Maple Syrup
It's unlikely you'll want to pour this syrup over your pancakes.
Logo creation
8. London 2012 Olympics
Some felt that the logo Olympic Games in London 2012 looked like a broken swastika. Iran even threatened to boycott the Olympics because they saw the word "Zion."
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