Love fashionable and stylish clothes, but don’t always have enough money to fully update your wardrobe? Do you think that only wealthy people can afford quality things? We'll tell you how to dress on a budget during seasonal sales in Russia.

To dress fashionably and stylishly, you don’t have to spend fabulous sums on your wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sale seasons in Russia:

- autumn-winter collection - starts from the end of December until mid-February;

Spring - summer collection - in many stores the tempting “Sale” sign appears at the end of June. Discounts continue until mid-August.

How to shop with maximum savings for your budget

Even during a sale, where prices have reached their minimum, it is important to adhere to the rules of “ideal shopping” - do not buy unnecessary or unnecessary items. You shouldn’t give in to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It’s better to make a list of the wardrobe items you need before going shopping - this will allow you to make purchases more thoughtfully and hold off your shopaholic attack a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell off old collections with discounts of 70 to 90%. The choice, of course, by this time is already meager, everything best models and enterprising fashionistas sort out popular sizes even with a sales price of 50%. But, if you are in a hurry, you will definitely buy a couple of fashionable things at a ridiculous price.

When it comes best time to buy a car, airline tickets, household appliances, TV, furniture, mattress, laptop? We offer you a guide to smart shopping and reasonable spending, which describes in detail what to buy and in which months of the year.

January

This is the best time to buy a computer and holiday items. Right after the holidays end, huge amount people are in a hurry to return gifts that were given to them and for some reason they did not like. CardCash.com, GiftCards.com and even eBay are selling returned items at discounted prices after Christmas.

Wrapping paper and tapes

In the weeks following the busy pre-Christmas and New Year's shopping, stores are selling off leftover wrapping paper and brightly colored ribbons at lower prices. Buy them now and save them until next year, since the shelf life of such products is unlimited.

Bed sheets

In January, there are usually big discounts on sheets, towels and blankets. The first such event took place in 1878, when a “White Sale” was held in a Philadelphia department store.

Computers and laptops

Starting in January, keep an eye on PC prices. Many companies are offering discounts on older models as they prepare for the upcoming release of newer systems.

February

The shortest month of the year is the best time to buy furniture, washer and dryer, and wedding items.

Wedding

This is the perfect time to start planning your summer wedding. You will have access to preferential prices for renting restaurants and cafes, meals and photographs.

Air conditioner

During the winter months, many stores offer devices at low prices, but finding them is not so easy.

Furniture

New collections will hit showrooms in February, so furniture from older collections can be purchased much cheaper as stores try to “get rid” of them and free up more space.

Washer and dryer

In this case, the same rules apply. Home appliance stores are selling off older models to make room for newer appliances.

March

The best time to buy a suitcase and a digital camera.

Frozen food

March is Frozen Food Month. During this time, there is a large-scale marketing campaign that encourages stores to offer discounts and coupons throughout the month.

Bags and suitcases

Spring and summer are a time of mass vacations. Retail chains offer a wide selection of suitcases and travel bags. You can find new and exclusive models in single copies or products from past collections with pleasant discounts.

Digital camera

Monthly Consumer Reports recommends buying digital camera in March-April.

April

April is the best time to buy vacuum cleaners and winter clothes.

Cruise

Plan your vacation in April. Early booking allows you to buy tours at a lower (premium) price. Moreover, at this time there is the largest selection of hotels and destinations.

Vacuum cleaners

Most new models are released in June, so retail stores They are trying to sell old vacuum cleaners faster. This is the perfect time to make a purchase and save a lot of money.

Boat

In anticipation of the fishing season, the choice of boats is huge and attractive discounts apply.

Winter clothes

As soon as new spring collections hit stores, prices for winter clothes drop noticeably. It happens that stores completely remove it from the shelves, leaving it until next year. However, most often the old collection is sold at a 50-90% discount.

May

This month is the best time to buy equipment and a gym membership.

Clothes and shoes


May is the ideal month to buy demi-season clothing. At this time, a new summer collection is coming, and from old shops“get rid of” with great pleasure and discounts.

Gym membership

Summer is a low season for gyms, so the administration of fitness clubs and gyms begins to actively “lure” clients. Don't miss the opportunity to purchase a yoga or gymnastics membership at half price.

Kitchenware and small household appliances

Kitchenware is the most common type of gift for weddings and holidays, so stores often have sales ahead of the season.

Refrigerators

You need to buy this type of equipment in the spring! Prices on last year's models will be reduced to free up showroom space.

June

The best time to buy a laptop, plane and train tickets, and underwear is June.

Lingerie

Stores like Victoria's Secret and Bare Necessities are selling out of stock this month.

Laptops

Sales of laptops for schoolchildren and students actually begin in June. Quite often, stores offer computers bundled with a printer or a gift card.

Tickets and last minute tours

In June it is not too late to plan your Christmas holidays and book tickets; there are often discounts and special offers. Don’t forget about summer holidays, the season of last-minute travel packages is coming.

July

Best time to buy jewelry and picnic items.

Summer clothes

Prices for sundresses, T-shirts, shorts, etc. in the middle of the season they begin to decline noticeably.

Picnic items

As soon as summer has passed the middle, stores reduce prices on themed goods: baskets, skewers, barbecues, tents and tents, swings, etc.

Jewelry

Summer is not rich in holidays, March 8 has already passed, and Mother's Day and New Year are still very far away. IN jewelry stores It's quiet, so they offer lower prices to lure customers.

August

August is the best time to buy office supplies and grills.

Greeley

When you go to the store, you will find a lot advantageous offers, especially on outdoor grills, because the season of mass outdoor recreation is already coming to an end.

Stationery

Retail stores are offering discounts on backpacks, laptops and other back-to-school supplies.

Swimwear

Typically by this time most The collection has already been sold, and the remainder is being sold at large discounts. Perhaps your size will remain one of the last in the store.

September

The first month of fall is the best time to buy a car and patio or garden furniture.

Patio furniture and garden furniture


Big stores need to make room for Christmas items, which is pushing them to sell out seasonal goods with big discounts.

Cars

Car dealers are organizing profitable promotions in order to sell cars of the current year of production, because it’s just around the corner New Year.

Mattresses

In September, many companies hold product sales.

October

The best time to buy gardening tools and jeans.

Jeans

Jeans left over from the previous collection are sold at a deep discount for a short period of time before the pre-holiday shopping begins.

Products for home and garden

October brings the biggest savings on lawn mowers, garden tools and camping supplies.

November

The best time has come to choose gifts.

"Black Friday" and "Cyber ​​Monday"

They can last all week, and this is a great opportunity to buy not only clothes and shoes, but also an inexpensive TV, household appliances, computer and smartphone.

Sweets and candies


If you are a big fan of sweets, then plan your purchases for November; this month there is a lull in prices before the New Year.

Toys

It is also better to buy them in November - this is a good time to choose Christmas gifts.

December

The best time to buy champagne and sports equipment.

Champagne

The approaching holidays and competition between sparkling wine producers are significantly reducing prices.

Sports equipment

Towards the middle of winter, sales of sports equipment and equipment begin at attractive prices.

Wedding dress

Winter is not the most popular time of year for a wedding. At this time, the salons are empty and ready to fight for every client, offering very good discounts not only for dresses and suits, but also for accessories.

A large number of sales are planned in 2017: American, European, Chinese. Here are the key ones:

January 16 – Martin Luther King Day
A couple of days before this national holiday (its date falls on the third Monday of January) large stores The USA offers additional discounts. As a rule, this is another 30% of the seasonal sale price. For those who find themselves in the States after the New Year holidays, we recommend going shopping on these days. The rest should master Amazon and other American online stores.

January 28 – February 11 - Chinese New Year
No additional explanation required here... Penny Chinese goods during this period you can buy it for next to nothing. Don't believe me? Check the websites of Aliexpress and other Chinese online stores. By planning a visit to the Celestial Empire at the beginning of February, you can get into the sale of European brands. Of course, if you manage to grab something ahead of the Chinese, for whom the New Year is a great opportunity to go shopping.

January 30 - Russian Cyber ​​Monday
Domestic Cyber ​​Monday, unlike the global one, is held at the beginning of the year. On this day you can buy gadgets, household appliances and any other electronics with discounts. Despite the fact that the sale is Russian, large foreign stores focused on our market - eBay, Aliexpress and others - are participating in it.

February 14 - Valentine's Day
Two weeks before the holiday, jewelry and perfume stores, as well as spas, begin offering discounts from 30 to 70% on everything that falls into the Valentine's Day gift category. It is curious that in many countries the largest number of postcards are sold during this period.

February 15 - Presidents Day
It's an American holiday, so it's worth visiting US online stores on this day.
Shoes and clothing: , .
Sporting goods: , .
Electronics:, The size of the discounts varies greatly - from 20 to 80%. It is believed that the biggest discount on this day can be obtained on goods with a high markup - expensive electronics, accessories, premium clothing. In the middle price segment, the discount does not exceed 30-40% (which is also significant, you must agree). On this day you can buy goods for the garden, fishing, fishing and outdoor activities with a good discount.
February 23 and March 8

At the end of February - beginning of March, it became a tradition in Russia to offer discounts on goods that are customary to give as gifts to men and women. Discounts rarely exceed 30%, so if you want to save, take care of the gift in advance - during the New Year's sales when the discount reaches 70%.

March 17 - St. Patrick's Day
On this day, UK and US stores offer 25-50% discounts on certain product categories. The specificity is that discounts are given on products made in green colors - clothes, furniture and other items of this color. Both regular and online stores take part in the sales.

April 16 - Catholic Easter
Previously, Easter sales in Catholic countries began on the eve of the holiday, but due to the great excitement, the last few years they have been made long - 10-14 days. Almost all stores and retail chains. During this period, in Europe and the USA you can buy clothes, household goods, electronics, jewelry and perfumes with a 30-50% discount. By the way, some large online stores, for example, Amazon, offer Easter free shipping.

May 1 and 9 - Labor Day and Victory Day
During the May holidays, it is recommended to look into online stores of household goods - Chinese and American. There you can find discounts timed to coincide with the beginning of the summer season - especially for Russian market. It’s not worth looking for discounted shovels in Auchan and Leroy Merlin these days.

May 8 - Mother's Day
International analogue March 8. It is a very popular holiday in America. It is logical that the discounts apply to the women's range of goods: clothes, shoes, bags, perfumes, and some categories of equipment. In the USA and Europe, promotions start a week in advance, the discount reaches 70% (!!!). So be sure to check Western online stores.

June 19 - Father's Day
The holiday is not as big as Mother's Day, but large stores offer a 30-40% discount on “men's” categories of goods, including electronics, goods for cars, fishing, hunting and outdoor activities. Recommended online stores: Joby, Amazon, Mitchell & Ness, Harbor Freight Tools.

September 5 - Labor Day
An informal celebration of the end of summer in the USA. As a rule, the remnants of the spring-summer collection are on sale. It is worth noting that not all US online stores organize delivery to Russia. But you can always use intermediaries; Banderolka and Shipito are considered reliable.

October 1 - Founding Day of the People's Republic of China
Small discounts on clothes, gadgets and accessories can be found in stores in China on this day.

November 11 - Singles' Day
Singles' Day is an unofficial holiday that appeared in China in the mid-90s. Several years ago, online retailers began organizing sales on this day, followed by the Chinese shopping centers. Thus, November 11 became a kind of Internet Commerce Day. This year's 24 hour global sale trading platforms Chinese Internet giant Alibaba sold goods worth $17.8 billion. About 140,000 orders from customers from 207 countries and regions were processed per second. Impressive? Other large Chinese stores: Aliexpress, JD, BangGood, GearBest.

November 24 - Black Friday
This tradition has reached Russia. But, unfortunately, it has not proven itself as successful as in America. As a rule, we do not have any real discounts on this day. Or sellers deliberately raise prices on the eve of Black Friday so that they have something to lower on this day. Or they sell out items with expiration dates.

November 27 – international “Cyber ​​Monday”
I couldn’t find reliable confirmation that iPhones and Macbooks can be bought at a discount on this day... However, the discount can reach up to 50% on most gadgets from popular brands. Good offers you can search here: Newegg, BangGood and GearBest.

When do clothing sales usually start? Best regards, Julia.

Fashionistas are often worried when summer sales begin, or vice versa, winter sales. After all, this is a wonderful opportunity to purchase your favorite item at a much better price than at the height of the season. But how can you not miss this event?

In fact, stores do not have a single deadline for when prices begin to decrease. The dates are influenced by the collection's remaining stock, its popularity and other factors.

Summer discounts

But there are still certain periods when you can expect discounts. IN summer time This is usually the second half of June to August.

Please note that some brands conduct sales in several stages. The first wave occurs in June. Discounts at this time are minimal, do not exceed 30%. However, you should not ignore them. After all, right now there is big chance find the basic item you need or the dress you’ve been eyeing. Popular sizes are selling out quickly, so by the next wave of price cuts the selection will be quite limited.

Some brands have specially designated places in stores, so-called corners, for remnants of past collections. There you can find things at a discount and outside the sales season.

At the beginning of July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very reasonable price. But to find something worthwhile in the right size, you will have to work hard. In some stores, sales take place in one stage, and begin in July. These brands offer maximum discounts.

Information about sales in shopping centers

Black Friday

In the last week of November, it is worth preparing for the first discounts of new collections. In all stores, the so-called “Black Friday”, and in some the sale starts on Thursday, opening hours are increasing. Don't miss the opportunity to buy “your size” of the clothes you like at a discount.

Winter discounts

If you're interested, when do they start? winter sales, then you should be on your guard by mid-December. Price reductions may continue until mid-February. Unified system shops, as in summer, do not. Some offer discounts early, others are trying to make the most of the New Year's rush. Therefore, it is necessary to keep an eye on your favorite brands.

How to find out when a sale starts

What to do so as not to miss the long-awaited moment? Stores are often slow to provide information about such events. Some brands change displays overnight without any prior announcement. You can only find out about the start of discounts by coming to the store.

To avoid such a situation, it makes sense to get a loyalty card. Of course, this applies primarily to your favorite brands. Sometimes such cards are issued simply upon request, in other cases a purchase for a certain amount may be required. But the cardholder receives an advantage not only in the form of discounts on purchases. They will be able to inform him over the phone about the sale dates. Just remember to leave your number. In addition, private sales are practiced in some stores. They are carried out exclusively for regular customers and before a massive price reduction. So there is a higher chance of finding a good item in your size.

Most brands have their own websites. Here you can view the collection and also subscribe to the newsletter. Then information about the start of discounts will come to email. If you have already tried on a set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it’s easy to lose your head, because shop windows beckon with tempting offers.

In order not to regret later about wasted time or money, you should follow simple recommendations:

  • The most important rule is that before going shopping you should make a list of necessary purchases. During low prices You can get carried away by studying the assortment and forget about what is really necessary.
  • It’s worth planning your budget: how much you can spend on essentials and how much is left for spontaneous decisions.
  • The selected item must be carefully inspected before purchase to notice any possible defects.
  • It is recommended to thoroughly examine the contents of the shelves. Because of large quantity people the right size may not be in the right place.
  • You shouldn’t think too long about the thing you like. If you put it aside even for a short time, then it is quite possible that someone else will like it.
  • If you have doubts that an item is suitable, you need to critically examine yourself. You should not completely trust the opinions of sellers or friends; you need to rely on your own feelings.

Clothes for a pleasant shopping experience

To make shopping a pleasure, you need to take care of suitable clothes. This is especially true during sales periods, when shopping will probably take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Items with intricate locks and ties are best left for another occasion. After all, even if you plan to buy trousers, it is possible that you will really want to try on a nice blouse. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, you should wear slip-ons rather than sneakers or sneakers, because then you won’t have to bother with laces.

If you need to choose shoes to match certain trousers, then it makes sense to go to the store in them. IN different models shoes, the proportions may change slightly, you won’t be able to see this without trying them on.

It is recommended to carry a minimum of accessories to the store. A watch or bracelet of an original shape may leave a snag on the new item during the fitting process. Large earrings can also cling to fabric. In addition, bright decorations affect the assessment of the item used. And if you take them off, there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is not advisable for this accessory to be large size, as it will restrict movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. Anyway, the store will pack your purchase in a branded bag.

Minimal makeup is appropriate when shopping. War paint can stain the item chosen for trying on. You should do any hairstyle that you feel comfortable with. It is recommended to put long hair in a bun or braid so that it does not interfere.

Shopping is a great way to relieve stress and lift your spirits. But you also need to approach it correctly. Make a plan, choose the right clothes and, of course, keep an eye on summer and winter sales.