Shopping and entertainment establishments gathered in one room are the best place for successful shopping and a variety of entertainment in the capital. We have selected for you the top 7 most elite shopping and entertainment areas in Moscow with world-class goods and products. We recommend a selection of modern shopping malls - non-standard places where you can spend your leisure time actively and interestingly.
At the dawn of the third millennium, it is difficult to imagine the life of a large metropolis without large hypermarkets, where a huge number of shops, boutiques, bars, restaurants and entertainment venues are collected. Only shopping centers in Moscow about 300 and this figure is constantly growing, since the new type of complexes are popular among visitors. Their owners organize large-scale commercial spaces, distinguished by functionality and interior decor.
Novinsky passage
Shopping center "Novinsky Passage" is a functional platform for elite, trendy and happy shopping. Buyers will enjoy an interesting tour of boutiques of branded clothing, shoes and accessories, costume jewelry, jewelry, cosmetics, and household goods. This is an ideal shopping destination where a visitor can wander around for several hours, exploring the products, becoming a member profitable promotions. It offers goods and clothing from leading European and global manufacturers. In addition to shopping, the doors of a huge number of restaurants are open with their own shows, tasting of fine wines, coffee drinks and dishes of domestic and international cuisine.
Smolensky passage
Smolensky Passage shopping center is a unique space of fashion and beauty. Three floors of the building are occupied by multi-brand stores and luxury boutiques, where each family member can choose their own fashionable wardrobe. IN retail outlets More than 50 famous world brands are represented.
Hymen Plaza (Yakimanka)
Hymen Plaza (Yakimanka) By visiting the originally designed shopping galleries of Hymen Plaza, you have the opportunity to buy products from world brands - Armani, Brioni, Aminarini, etc. The showrooms offer Swiss and German watches for every taste, jewelry made of silver, gold, platinum, as well as select exclusive home goods from famous designers. Perfume boutiques present stylish and original scents. In the beauty salons located here, you can experiment with your own image.
Hymen Plaza is home to the premium grocery store Globus Gourmet. The establishment is included in the list of the best gastronomic stores in the world. They offer more than 10,000 products.
"Sphere" on Novy Arbat and Kutuzovskaya
"Sphere" on Novy Arbat and Kutuzovskaya Sphere shopping center – shopping complex for those who value sophistication, luxury and have good taste. Here in more Jewelry and watches are offered, as well as stores of clothing, shoes, underwear, luxury tableware and expensive accessories. There is a restaurant and cafe “Sfera”, which serves European and Japanese cuisine, as well as a prestigious beauty salon of a famous world brand.
“Fashion Season” on Okhotny Ryad
“Fashion Season” on Okhotny Ryad Shopping gallery“Fashion Season” is a real kingdom of shopping in the very center of Moscow. In large shopping center There are about 70 stores with branded goods from famous European and global manufacturers. There is a modern underground parking, entertainment areas, cafes and restaurants. Photo and art exhibitions, demonstrations of fashion collections and other social events and events take place here.
Shopping center Neglinnaya Plaza
Shopping center Neglinnaya Plaza This is a modern shopping center that has become a “club of interests” for many. Behind its classic façade lies a shopping space with a special atmosphere and a huge number of leisure and shopping establishments. There are stores of many premium brands here, fur salon"Sable". A special jewelry zone was formed in the shopping center - a representative office of the Skobelev jewelry house was opened. Nikolsky passage
Stained glass partitions, openwork elegant balconies, shiny marble floors - all this indicates the solidity of the Nikolsky Passage shopping center. The building has 3 panoramic elevators and 4 escalators that take visitors to luxury boutiques, expensive restaurants, beauty salons, service departments, etc.
Elite shops, restaurants, entertainment venues, gathered in one room - this is a good occasion, place and convenient service for relaxed shopping and leisure time with friends and family. Moscow shopping centers are popular not only among Muscovites, but also among numerous guests of the capital.
The capital of Russia is rapidly becoming one of the leading shopping cities in Europe, and a special role in this is played by the best shopping centers in Moscow, which recently began to attract the attention of not only Russians, but also foreign shopaholics. Every year, more and more centers are opened in this beautiful city, and consequently, the infrastructure is significantly improved. The list below, which includes exclusively the best of 2016, will help you understand in more detail.
"Avia Park"
The first place in the ranking is occupied by the shopping center, which opened in 2014 and for short terms managed to attract the attention of many people. When novice shopaholics ask more experienced ones about which shopping center in Moscow is better, they immediately receive an answer - It is located on Khodynskoye Pole, in a rather prestigious and densely populated area of the capital. You can get to it from the Airport and Dynamo metro stations.
This shopping complex is a whole network of passages that connect many shopping areas. On four floors there are more than 500 stores of famous brands: “5 Pockets”, “MVideo”, “Uyuterra”, “Sportmaster”, Lady & Gentleman and so on. In addition, here you can have a great time with your family by visiting various cafes and restaurants, such as Shokoladnitsa, Teremok, Lepeshka, Burger King and others.
The shopping center sells mainly goods intended for the middle price segment, although premium goods can also be found on sale.
"Afimall City"
It’s not so easy to find the truly best shopping centers in Moscow. List the best centers contains only those options that have actually earned the respect of customers in an honest way. So, in second place is a center called Afimall City, located in the business district of Moscow.
There are as many as five levels, which are occupied by 400 stores of various directions. In addition to clothes and shoes, you can also buy electronics, cosmetics, perfumes and interesting products for home. For buyers not only from Russia, but also from other countries, fashion brands are provided here: Lamoda, Lacoste, U.S. Polo, Tezenis and so on. Not all the best shopping centers in Moscow can compare with Afimall City.
The shopping center itself is decorated in high-tech style, thanks to which it attracts the attention of buyers. After visiting the shops of interest on the first five floors, you can go to the next level, where various events are regularly held. This shopping center, like the previous option, provides a choice of mid-price and premium goods.
"MEGA"
The whole network of MEGA shopping centers includes such heavyweights as Teply Stan, as well as MEGA Khimki. Buyers who decide to go shopping here should devote at least a day to shopping.
In addition to a considerable number of boutiques, there are hypermarkets, restaurants, playgrounds, an ice skating rink, and so on. Therefore, this center will help you get rid of unnecessary problems and distract you from dull workdays.
Department store "Tsvetnoy"
When building the department store, its owners promised to create something new and unusual. They coped with this task perfectly, which pleased many experienced buyers. Shopaholics can have a great time shopping famous brands, such as Kolor, Folk, All Saints and others. And more diligent individuals have the opportunity to attend design courses or learn more information about architecture.
A unique item in a department store is farmers market, located on the fifth floor. On its shelves there are all kinds of food products, prices for which are kept within the middle segment.
View from the windows of the department store located at the address: Tsvetnoy Boulevard, building 15, st. 1, leaves no one indifferent. This extraordinary, truly large-scale view of Moscow opens only in good weather, making shopping even more enjoyable.
"Okhotny Ryad"
There is another complex about which we can say that this is the best. Located on Manezhnaya Square, Okhotny Ryad is rightfully considered the center of fashion for the capital's youth. It justifies this name by the fact that on three levels there are boutiques selling goods from fashion brands. Among them are: LOVE, Lacoste, Zara, GAP, Oasis and many others.
There are always crowds of buyers here, so it is quite difficult to guess the time at which you need to come in order to feel free. Rush hour in a shopping center can come at any time.
"Vegas"
This shopping center has long been officially recognized as the largest in Europe. In terms of its scale, it reaches 296 thousand square meters. m. There are many interesting and popular stores: Topman, Malene Birger, Tommy Hilfiger, Calvin Klein and so on.
Finding a building of this scale is not so difficult; the shopping center is located at the address: Domodedovskaya metro station, MKAD, 24th km.
People who want to relax a little after hard and tiring shopping can ride the Ferris wheel, go karting and other entertainment events.
"Seasons"
The shopping center has existed for about 10 years and during this time it has always been a unique object. There are only luxury goods on sale here, and the center itself deals not only with sales, but also with fashion. The so-called style and fashion gallery consists of 6 floors, housing more than 150 boutiques and real fashion giants. These include: Jaeger London, Etam, Gant and so on.
Besides best places for shopping, there are many VIP restaurants and the capital's huge Globus Gourmet. And the shopping center is located at: Kutuzovsky Prospekt, 48.
GUM
The well-known GUM, located on Red Square, also belongs to the premium segment. It is a unique historical building, where boutiques occupy only 69 thousand square meters. m. This square houses world brands: Christian Dior, Hugo Boss, Louis Vuitton, Kenzo and so on.
GUM itself presents itself as a unique art space and makes it possible to host various exhibitions, exhibitions of contemporary photography, and the like on its territory.
Other shopping centers
In addition to all of the above, there are several more shopping centers. This is also a must-visit for shopaholics. Among them:
- "Clouds" (Orekhovy Boulevard, 22a). A slightly strange layout and confusing passages make shopping much more exciting, but during discounts this is not always an advantage. There are both expensive and cheaper goods on sale, so every buyer will find something suitable for himself in all respects.
- "Prince Plaza" (Novoyasenevsky Ave., 1). Any visitor to the shopping center will be able to taste various delicacies in the food court, as well as entertain themselves in the Game Zone center. In addition, here you can go to an eyebrow design studio, a ballet school, buy a pet for yourself at a pet store and use photo services.
- "Troika" (Verkh. Krasnoselskaya St., 3a). Grocery hypermarkets, food courts and famous brand stores are open to customers almost all day.
- "Filion" (Bagrationovsky Ave., 5). Clothes, shoes and accessories for every taste are available to every buyer here.
- TSUM (Petrovka St., 2). Here you can buy absolutely everything you need for everyday life, entertainment, and so on. The first floor is filled with cosmetics, the second provides a selection of men's clothing and accessories, and the third is a women's section.
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WHAT IS PERFORMANCE AND why count it
Store traffic- this is the number of people who entered the store during the working day. You can calculate traffic per day, per week or per month.
Why does a store owner need to know how many people come to him? Store sales directly depend on traffic. The more customers came in, the more customers made a purchase. The ratio of buyers and visitors is called conversion. For each store, this parameter will fluctuate within certain limits.
Let's say the store conversion fluctuates within 20%. This means that if 100 people enter the store, then the number of purchases per day will be 20, and if 150 people, then there will be 30 purchases. If the store is heavily trafficked, the conversion may decrease, this is due to the fact that sellers may not have time to serve all the customers who come in. . However, all the same, with an increase in traffic, even with a decreasing conversion percentage, the number of purchases will increase.
EXAMPLE: The shopping center is one of the largest in a city with a population of one million, convenient, with good traffic. The store has been operating in the shopping center since it opened. Average conversion 20%. Those. If 200 people visit a store a day, then only 40 of them will make purchases. Knowing average bill(let's say 2000 rubles), we can calculate the average revenue - this is 80,000 rubles. A decrease in traffic, while maintaining other parameters (conversion and average check), will lead to a decrease in turnover.
Thus, traffic has a direct impact on store revenue. In addition, tracking traffic in long term allows you to understand whether you are working correctly with the promotion of your store, whether the new window design is effective, and ultimately will tell you whether it is time to move the store to another location. If at the same time you are confident in your assortment, traffic in your other stores does not decrease, then the problem is most likely in the Shopping Center. Perhaps the administration will start a reconception, and the situation will change, but do you have the time and margin of safety to wait for this moment?
EXAMPLE: Same store as in the first example. In May 2017, another shopping center opened within walking distance from it, which took away some of the traffic from the first one. The store's traffic began to decline. During the year, neither the actions of the shopping center administration nor the actions of the store owner corrected the situation. At the same time, in other stores of the network there was no decrease in traffic, i.e. It was impossible to explain the drop in traffic volume by the general situation on the market. The store owner decided to move.
Store traffic is formed from two types of traffic: targeted traffic and transit.
TARGETED TRAFFIC– these are people who came to your store purposefully. You can influence the increase in targeted traffic by having the opportunity to contact your customers: collecting contacts as part of a loyalty program with a subsequent invitation to the store for promotions or the arrival of a new assortment; communication in social networks, targeted advertising, etc.
TRANSIT TRAFFIC- these are those people who walked past the window or entrance to your store, initially having no intention of coming to you. This traffic can be influenced by window display design: bright display windows, emphasizing special offers and promotions, or indoor advertising in shopping centers.
EXAMPLE:
1. Increasing traffic through transit traffic: short-term promotions “Only today, when you buy three things, get the fourth one for free,” etc. Be sure to decorate windows with bright information posters.
2. Increasing traffic through targeted traffic: the same short-term promotion, but you already announce it via SMS, e-mail and on social networks. Those. bring to the store those people who were not going to the shopping center during this period.
ANOTHER IMPORTANT REASON TO KNOW THE TRAFFIC AVAILABILITY OF YOUR STORE
Each seller has a limit on the number of customers he can serve. Let's say: the seller spends an average of 20 minutes on one customer (this is selection, fitting, service at the checkout, etc.). This means that during a 12-hour work shift, the seller can serve a maximum of 36 people (this is provided that the seller works without lunch and hygiene breaks). In reality, this figure will fluctuate around 25-28 people. The traffic of your store is 400 people per day. If there are 2 sellers working in a store per shift, it means that your maximum conversion will not exceed 15% (28*2/400) and purely physically, 2 sellers per shift will not be able to serve more than 56-60 people. That is, to increase the conversion in this example, you can add another salesperson to the shift. Moreover, not necessarily for the whole day, but only during peak hours. To do this, it is useful to know the traffic volume of a retail outlet not only by day, but also by time of day.
Integrated approach to work with store traffic allows us to increase both sales own stores, and franchising. Thanks to this, the increase in sales in Steelparks for the first half of 2018 amounted to 23% compared to last year.
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