Tattooing is But any business has its own characteristics. Firstly, this is working with living people, and secondly, there is the risk of incorrectly applying a tattoo, and the ensuing consequences. Thirdly, tattooing in Russian Federation is an official activity requiring licensing.
Therefore, every tattoo parlor in our country is a treatment room. How to open a tattoo parlor and what documents are needed for this? Find out in our new article.
- Financial costs
- Staff training
- Profit Estimation
- Selecting a room
- Equipment purchase
Registration of a legal entity
The first stage is paperwork. However, this nuance does not apply to running an illegal business.
To open a tattoo salon, you will need the following documents:
- documents on registration of a legal entity;
- permission from Rospotrebnadzor;
- documents from the local administration, sanitary and epidemiological service and the Ministry of Emergency Situations, which confirm the possibility of implementation practical activities by applying tattoos in the selected room;
- real estate rental documents; production control plan;
- medical license.
There are two types of registration. The first is the registration of an LLC (limited liability organization). The second is registration of an individual enterprise.
Considering that you will have to work with private individuals, it would be advisable. And in terms of taxation, this type of registration will be much more profitable.
For managers and practicing specialists in basic types of services, it is necessary to have a medical diploma. For tattoo salon employees, it is enough to have a diploma of secondary medical education and a medical book.
According to the regulations established for employees of all procedural and beauty salons, pass in a timely manner medical examinations. You can carry out the procedure for applying tattoos only after undergoing an examination by a cosmetologist or dermatologist.
The absence of these doctors on staff at the salon may jeopardize obtaining a license. If the salon is , then to get a tattoo the client will only need to undergo an examination by a practicing doctor, providing a conclusion about the absence of contraindications.
In the Russian Federation, a medical license is issued by Roszdravnadzor. The license is issued within 45 days from the date of application.
(limited liability organization):
- application in form P11001;
- letter of guarantee from the owner of the company;
- decision to form an LLC;
- in duplicate
- statement about
- payments for payment of the established monetary potential;
- receipt for
Necessary documents for registration of individual entrepreneurs (individual enterprise):
- copy of passport;
- statement indicating (form 26.2)
- registration application individual according to form P21001;
- receipt for payment of state duty.
Documents for obtaining permission from Rospotrebnadzor:
- design documentation;
- floor plan from BTI;
- a copy of the registration certificate of individual entrepreneur or LLC;
- copy of TIN;
- or Unified State Register of Legal Entities;
- a document confirming the ownership of the premises or a lease agreement for it;
- conclusion of the SES for the implementation of this type of activity;
- technological map of the facility with a list of installed or proposed to be installed equipment.
Documents for Roszdravnadzor:
- application for a license;
- documents on education of an individual entrepreneur (copies);
- copies of the work book and educational documents of the responsible person (for legal entities);
- copy work book IP;
- copies of documents on ownership of medical equipment;
- a copy of the contract for the maintenance of medical equipment.
Business plan for a tattoo parlor taking into account expected expenses
To open a tattoo parlor you will need detailed business plan, as well as a monetary amount of 300 thousand rubles, about 60–80 thousand of which will be used to purchase equipment. The remaining amount will include the cost of renting the building, purchasing furniture and other expenses.
For the province this amount may be quite enough, but for the capital more capital will be needed. To open a tattoo salon in Moscow with several jobs, you will need an amount of 50 thousand dollars. Moreover, only half of the money will be spent on renovating a room of 100 square meters. The costs of such a salon will pay off in a year and a half.
Cost of consumables:
- a set of needles (pack of 100 pieces) – 600 rubles;
- tube of paint – 750 rubles;
- flash set – 30 thousand rubles;
- laser device for tattoo removal - from 80 to 180 thousand dollars;
- tattoo - machine (gun) - from 15 thousand rubles to 3 thousand dollars.
The Sanitary and Epidemiological Service is a frequent guest of tattoo parlors, so in order to avoid undesirable situations it is necessary to do everything sanitary requirements. If regulatory violations are detected, the SES may impose penalties on you and even close the salon.
Education
An inexperienced technician can harm the client’s health, which will negatively affect the salon’s reputation and, consequently, profits.
A poorly applied tattoo is not so easy to remove, even using the most modern methods.
To train staff, you will have to use the services of relevant companies, perhaps become a member of a club of interests.
Usually the cost of a monthly course costs $1000. The course price includes training in craft and marketing skills. At the same time, the main requirement for a beginner, naturally, remains the ability to draw.
Profit
According to data for 2015, per month of operation, the tattoo parlor made a profit from 3 to 10 thousand dollars, while financial investments paid for itself within two to three years, and the maximum profitability was 30%.
The profit of a tattoo salon is affected by seasonality. Thus, the demand for services increases before and during the holiday season, but in winter, on the contrary, it decreases.
In order for the tattoo salon to have maximum profit, you can resort to additional services. These include piercing, body art, various decorative body modifications in the form of scars, tattooing of lips, eyebrows and eyelids, as well as sales of related products.
The introduction of additional services has two sides to the coin. On the one hand, this is additional profit, and on the other, a possible outflow of regular customers. Still, the tattoo parlor is a place, one might say, a club and a cult place.
One visit to a tattoo parlor costs a client 3-4 thousand rubles. If the tattoo area increases or some special design is required, then the client’s costs increase several times.
The most profitable activity is removing tattoos from the body. One square centimeter of whitened skin costs the client in the amount of 100 dollars.
Selecting a room
Since the SES places increased demands on tattoo parlors, the search for a suitable premises should be approached thoroughly.
The salon must have a separate entrance and the necessary sterile conditions for work. The walls and floor must be tiled, and the ceiling made of easy-to-clean material.
For placement necessary equipment for work, you will need an area of 30 - 40 square meters. Also, the building must have all communications necessary for work.
To maximize cost savings, you can rent, for example, a former dentist office or massage parlor.
Equipment
To search for equipment suppliers, you can use the Internet.
Basic set of necessary equipment:
- a comfortable chair for your client to stay during the tattoo procedure;
- special machines for drawing;
- a set of needles and paints;
- antiseptic and painkillers;
- ointments and wipes;
- disposable gloves and needles;
- albums with sketches of drawings.
It is also advisable to have computer for storing and processing drawings.
Features of work
A tattoo salon employee is a special person. On the one hand, it is associated with art, on the other, with medicine. Therefore, to improve the reputation of the salon, he must be a professional.
First of all, a salon employee must be an artist, and secondly, he must know the medical component of his craft. These are the structural features of human skin, the effects of needles and paint on the body.
There are many different trainings and courses for beginners to improve their skills. But if the tattoo artist is a good artist, then in this case you can save a lot on purchasing ready-made sketches.
A master of tattoo art helps to improve the reputation of the salon, as he can realize original ideas clients into life.
But finding professionals is not so easy. Tattoo artists are highly regarded and have their own clientele. But if you manage to get a professional to work with you, then be prepared to say goodbye to 35 to 50% of the proceeds.
State authorities for supervision and control of labor protection are primarily interested in the medical component of the work of a tattoo parlor. Therefore, it is necessary to comply with sanitary and epidemiological standards.
Failure to comply with or comply with sanitary standards and regulations can lead to large fines, confiscation of the entire production facility and closure of the salon.
How to open a tattoo parlor? Watch the video:
People of creative professions find it difficult to organize profitable business. One of the exceptions is body painting masters. How to open your own tattoo parlor from scratch, what you need for this, how much money you will have to invest, and what kind of profit you can expect - a detailed business plan will provide answers to all questions.
Attitudes towards tattoos in Russia have changed greatly over the past twenty years. If earlier tattoos indicated that a person belonged to the criminal world, an informal movement or a military environment, now everyone can apply drawings and inscriptions to the body. It became fashionable, technologies and materials improved, and legal tattoo parlors appeared.
Business Features
The tattoo business has a lot in common with beauty salons, but there are also some nuances:
- When applying a tattoo, damage to the skin occurs, which is fraught with infection and inflammation. Therefore, increased demands are placed on cleanliness, hygiene and disinfection in the salon. SES requirements, and the craftsmen must have medical books.
- If workers are hired into the salon, then difficulties arise with official registration, since the legislation does not contain the profession “tattoo artist”.
- As with doctors, people prefer to go to a tattoo artist with a good reputation, often through the patronage of acquaintances or friends. It is very difficult for a novice entrepreneur who has undergone training, but without work experience, to promote a business on his own - he will have to hire specialists with an established clientele.
- A massive influx of clients in tattoo parlors is observed before the start of summer season. Tattoos are not recommended during hot months due to... negative influence sun rays And high temperatures on the healing process.
- Professional craftsmen have their own customs and unwritten laws. A permanent tattoo is a painful procedure, the design remains for life, and it is problematic to remove it. Therefore, a specialist may refuse to work if he sees that the client was frivolous in the choice of topic, place of application, or has health difficulties.
The target audience of the salons consists of young people under 40 years old; older people rarely decide to be shocking.
Business plan
Taking into account the specifics of the industry, a business plan for a tattoo parlor is drawn up with financial calculations:
- choice of range of services;
- rental of premises;
- equipment purchase;
- business registration;
- hiring staff;
- advertising;
- calculation of starting investments, income and expenses.
Range of services
Mostly masters offer the following services:
- Tattooing according to standard templates from catalogs and on individual orders. There are black and white tattoos, colored ones, glowing in the dark, creating the illusion of volume, masking skin defects. Depending on the complexity of the work, the cost varies from 2000 rubles. up to 5000 rub. for an area the size of a pack of cigarettes.
- Tattoo removal using laser technology. The most expensive service, costs from 50 rubles. per square centimeter.
- Cosmetic tattoo (tattoo). It is done to save time or correct the shape of individual parts of the face - lips, eyelids, eyebrows, cheekbones. Cost - from 2000 rubles. up to 10,000 rub.
- Piercing is the piercing of various parts of the body for insertion of jewelry into holes. The cost of the puncture procedure is from 500 rubles. up to 2,500 rub.
- Henna painting (mehendi or mehndi). This is not a tattoo, but temporary oriental-style designs that disappear after about three weeks. Cost about 600 rubles.
Except standard set, you can conduct master classes for those who want to learn how to make tattoos or henna designs, sell piercing jewelry, and practice body art.
Room
Once the list of services has been determined, you can look for premises. Good option- a room in an existing beauty salon, spa center or sports club. Cooperation with these establishments will allow you not to delve into the complexities of the standards of the SES and other authorities, as well as attract clients of your landlords.
If you open a separate establishment, then it is optimal to find non-residential premises on the ground floor of a building that previously housed a hairdressing salon or dentistry. In this case, you also won’t have to spend a lot of money on major renovation and conducting communications. The area for accommodation does not have of great importance, although the center is preferable.
One master's workplace requires 8-10 sq. m. of space, plus a toilet, reception desk, storage room for tools and other materials. The more services it is planned to provide, the more premises will be required - to equip workplaces, shop windows, placement of equipment.
Finishing materials must be moisture-resistant, the floor is tiled, since after serving each client it is necessary to disinfect. The premises must have water supply, sewerage, heating, and ventilation.
Equipment
Specialized tools and equipment have been developed for modern tattoo parlors. The most necessary items for work:
- Tattoo machines. High-quality drawings are created by 3 types of machines - for contour, filling and shadows.
- Tattoo machine.
- Laser for tattoo removal. Costs from 150,000 rubles. up to 250,000 rubles, which is why the procedure is so expensive.
- Chair for clients. It looks like a dental one, with the ability to change height and tilt.
- Autoclave. Used to sterilize instruments.
- Lamp for room disinfection.
- LED lamp. Tattooing requires good light.
The salon needs to be furnished and purchased office equipment:
- Chairs for staff.
- Sofa or chairs for waiting visitors.
- Reception desk or desk.
- Cabinets, racks for storing tools and materials.
- Showcase for selling jewelry and accessories.
- Computer for keeping records and storing a portfolio of orders in electronic form.
- Camera.
- MFP (printer, scanner, copier).
The following are used in the tattoo parlor: consumables:
- needles and paints;
- brushes for henna designs;
- stencils;
- preparations for disinfection and pain relief;
- gloves, masks, shoe covers;
- capes, aprons, napkins;
- stationery;
- catalogs with sketches of tattoos.
Experts do not recommend saving at this point in the business plan. It is better to purchase high-quality equipment and materials to eliminate the possibility of injury and infection.
You can download it here for free as a sample.
Registration
When preparatory work premises are completed, before opening a tattoo parlor, it is necessary to officially register the business. The best option for the owner - to become individual entrepreneur. Then you need to submit documents to tax office, choose OKVED and a simplified taxation system.
To open a salon, you need to get a license, because the licensing system classifies tattooing as medical services. To do this, you need to collect a package of documents:
- Permission from the city administration to work in rented premises.
- Permission from Rosportebnadzor.
- Permission from Rospozharnadzor.
- Medical license from Roszdravnadzor.
All employees of the enterprise must have medical records; measures for disinfecting the premises and sterilizing instruments are recorded in a special journal. On documentation takes from 3 to 6 months.
Staff
If the owner of a tattoo parlor is not a tattoo artist himself, then finding a good artist will be problematic. As a rule, specialists with extensive experience, reputation and client base work for themselves.
Tattooing is a unique area, with many traditions and features. A beginner has to spend a long time learning not only the technique of stuffing, but also anatomy, studying the properties of materials and drugs. Ideally, you need to have a secondary medical and artistic education.
There are several ways to attract a master to your establishment:
- Offer a tattoo artist who works from home a legal position, an official salary and a percentage of the proceeds.
- Hire a part-time specialist from a competing company.
- Pay for the training of a beginning tattoo artist.
Finding employees to perform tattooing, piercing, and mehendi painting is not so difficult. Large salons also hire medical worker for examining clients, disinfecting and sanitizing instruments.
In addition to the main staff, an administrator, an accountant and a cleaner are required. At the project launch stage, these functions can be performed by the entrepreneur himself to save money on salaries.
The amount of remuneration depends directly on the qualifications of the specialist. A tattoo artist with a name works for half the cost of the order, other artists take 20-30%, other personnel receive a fixed rate.
There are very few casual visitors to tattoo parlors, so you will have to invest a large sum in a variety of advertising.
At the stage of decorating the premises, you need to order an attractive sign, come up with original title for the salon, install signs. When the salon is prepared for opening, you need to notify as large an audience as possible about this event using:
- Advertisements in the press, media, transport, on the street.
- Business cards and booklets.
- Streamers, city lights, billboards.
The site needs attention special attention, post not only a list of services with prices and photographs, but also important information. For example, how to properly care for a tattoo, how to choose a design, advice from tattoo artists and fans. A section with customer reviews and work samples will also be useful.
Participation in festivals, exhibitions and other tattoo-related events will help spread information about the business. In the future, you can provide discounts on services to regular customers, organize master classes and training courses.
Video: how much does it cost to open a tattoo salon?
Economic calculations
To determine how much it costs to open a tattoo parlor, you need to make an estimate of the main investments in the business. Planning future income and expenses will allow you to calculate the profitability and profitability of the project.
Investments in launching the project are:
The wider the range of services that the salon provides, the higher the cost of investment, mainly in equipment.
Fixed monthly expenses of the enterprise:
The revenue and success of the salon depends on the professionalism of the tattoo artist. If an entrepreneur hired a well-known specialist and organized an advertising campaign, then already in the first month of operation the establishment will receive income that will cover running costs. If you have to attract new customers, the payback period can reach 3 years.
The average monthly income of a well-promoted salon with a sales department is about 300,000 rubles, profitability is 30%.
It is profitable to open a tattoo parlor for a tattoo artist with a high level of qualifications, and if you invest in advertising and business expansion, the success of the project is guaranteed.
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- Reasons for removing tattoos
- Selecting a room
- OKVED code
- Similar business ideas:
Analysts from the largest American company IBISWorld notes that the rise in demand for tattoos in recent years has given rise to an additional business, the provision of tattoo removal services, which is experiencing a period of strong growth. According to some reports, the number of salons providing such services has doubled over the past 5 years.
Reasons for removing tattoos
People's reasons for tattoo removal can be completely different: some people want to get rid of memories, others don't want to have problems because of a tattoo. One of the main motivating reasons for getting a tattoo is the desire to increase your chances of getting a job. For example, it will not work to get a job in the police, FSB or fire service with a drawing on the body, since this may indicate that the candidate’s past is not entirely correct. Another common reason could be that tattoos have gone out of fashion, such as the once popular designs of Chinese characters. Many office workers feel uncomfortable with their tattoos, preferring to remove them from visible parts of the body - on the neck and arms. People take forced steps, spending a lot of money, just to get or keep their jobs.
As long as people get tattoos, are disappointed in it and want to remove unnecessary drawings on their bodies, tattoo removal salons will flourish. You don’t need to be very good at math to understand the benefits of this activity. On average, the price for one tattoo removal session using laser technology costs about 1,500-2,500 rubles. This is for a small tattoo, and if the tattoo is large - from 10,000 to 20,000 rubles for just one session. But! Not a single tattoo can be removed in one session; at least 5-7 sessions are needed.
The intervals between sessions can range from three weeks to one month, depending on the patient’s condition. It turns out that the final price for a set of tattoo removal sessions can range from 9,000 to 100,000 rubles per client. And there are more and more such clients every day, increasing the income of tattoo removal salons. In fact, in a week, 5-6 clients bring in income from 10,000 to 50,000 rubles, and the master works only 2-3 hours a day.
Selecting a room
Any heated room with an area of no more than 10-20 m2 is suitable for providing tattoo removal services. Renting such a premises will cost 6,000 - 15,000 rubles per month.
OKVED code
As an organizational and legal form of a tattoo parlor, you can register an ordinary individual entrepreneurship. Opening an individual entrepreneur does not require the preparation of a large package of documents; the registration process with the tax office itself takes only 5 working days and costs no more than 800 rubles. When filling out an application for registration, indicate OKVED 93.02 “Provision of services by hairdressing and beauty salons.”
Which tax system to choose
When choosing tax systems tattoo parlor, you can pay attention to such a special. regime as patent ( patent system taxation). When purchasing a patent, an entrepreneur pays tax “in advance” (as a rule, this is an amount of 900 rubles and more, depending on the type of activity). The big advantage of a patent is that an entrepreneur does not need to report on his activities, do accounting, etc. - pay for the patent and work in peace, unlike other types of taxation, such as the simplified tax system.
How much money do you need to open a tattoo removal salon?
- Equipment (laser installation) - 150,000 rubles;
- Office equipment and cosmetic supplies (desk, chair, cabinet, etc.) - 50 thousand rubles;
- Consumables - 15 thousand rubles;
- Organizational expenses (opening an individual entrepreneur, purchasing a patent, etc.) - 10 thousand rubles;
- Deposit for renting premises for 1 month - 15 thousand rubles;
- Salon advertising + business card website development - 45 thousand rubles;
- Other expenses - 20 thousand rubles
TOTAL: ~ 305 thousand rubles
What equipment to choose and tattoo removal technology
Today, tattoo removal procedures are carried out using new generation laser systems. With the help of Q-switch technology, tattoo removal is seamless, high-quality and effective.
A feature of the Q-switch technology used in the equipment is the ability to instantly release laser energy with such a powerful pulse that when absorbed in pigmented tissues, the unwanted pigment literally “scatters” into particles, which are then phagocytosed by blood cells.
Thus, the pigment is removed from the tissues. Typically, laser exposure lasts no more than a few minutes, and its duration is determined by the nature and size of the tattoo.
The laser treatment process is as follows: Before treatment begins, a protective shield is applied to the eyes. Using a small fragment of the tattoo, the doctor checks the patient’s individual sensitivity to laser radiation. Laser tattoo removal is performed using a series of rapid pulses. After laser treatment, ice is applied to the skin to reduce swelling. After some time, disinfectant ointment and a sterile bandage are applied. Skin care after laser exposure is the same as after a sunburn.
A new installation for laser tattoo removal will cost from 100,000 rubles and more, depending on the “sophistication” of the device. This installation weighs only 10-15 kg. In any case, even the most inexpensive device is capable of performing main functions, which include:
- Removal of pathological pigmentation;
- Removal of freckles, moles;
- Tattoo removal from eyebrows, lips, eyes;
- Removing tattoos of red, brown, blue, black and other colors.
In fact, a salon can position itself not only as a tattoo removal salon, but also earn money by removing pathological pigmentations, freckles, moles, and so on (+15% to income):
How much can you earn by opening a tattoo removal salon?
With daily service to at least two clients at a minimum price of 2,500 rubles per session per person, the salon’s monthly revenue will be 110,000 rubles (22 working days * 5,000 rubles). From this amount should be subtracted:
- Rent of premises (15m2) - 15 thousand rubles;
- Salary of 1 master - 25 thousand rubles;
- Insurance contributions for an employee - 8 thousand rubles;
- Consumables - 10 thousand rubles;
- Advertising - 5 thousand rubles;
- Other expenses - 5 thousand rubles.
In total, the salon’s constant monthly expenses will amount to 68 thousand rubles.
Hence, the monthly profit of a tattoo removal salon is: 110,000 - 68,000 = 42,000 rubles. In fact, this is the most “pessimistic” forecast, since there may be much more clients (depending on the promotion of the salon, advertising). The number of salon clients will partly depend on the size of the city. It is clear that the income of a salon in a city with a population of 100 thousand people and 1 million people will differ significantly.
Video of the laser tattoo removal process:
The main stages of organizing a tattoo removal business
The process of opening a tattoo removal salon includes the following steps:
- Studying the situation on the market for these services (are there other companies working in this direction, how well do they satisfy the demand of the population, etc.).
- Drawing up a preliminary business plan and comparing it financial indicators with existing savings.
- Business registration.
- Search for premises.
- Purchase of equipment.
- Personnel selection.
- Advertising of services provided.
The last point is very important for business development. Organization advertising campaign you need to start even before the salon starts operating, immediately after drawing up and analyzing the business plan.
Preparation of documents for opening and operating a salon
Legal activity of a company providing tattoo removal services is possible only after registering the business. For this direction commercial activities It is quite enough to draw up individual entrepreneur documents. In addition, aspiring businessmen will need the following papers:
- permits from the fire inspection and SES;
- a lease agreement for premises or papers confirming ownership of it;
- staff contracts;
- agreements with service organizations.
It is necessary to organize a consumer corner in the salon, and be sure to indicate a list of contraindications for the tattoo removal procedure (diabetes, tanning, etc.). The line of commercial activity in question does not require additional permits and is not subject to licensing.
In today's article I want to talk about how to open a tattoo parlor. How much does it cost and what is the profitability of this area of business.
History of tattoo
The art of painting images on the body has been popular since ancient times. There is an opinion that the ancient Egyptians knew how to paint the body with patterns between the 26th and 28th centuries BC. That is, as soon as a person began to walk upright and learned to create basic tools, he mastered the art of applying images to the body. But in ancient times, painting on the body had a completely different meaning than a modern tattoo. In the days of our ancestors, tattoos denoted belonging to a certain tribe, social group, type of activity.
Ancient people believed that a tattoo on the body would protect them from illnesses and evil eyes, bring good luck, and help them find love. Drawings on the body were popular exclusively among pagans; Christians had a negative attitude towards such paintings; they believed that the body should remain the way the Lord created it.
Times change and with them people develop new hobbies and passions, fashion and society dictate their own rules and impose certain standards. But modern people More and more people are dreaming of standing out from the crowd, and an original tattoo on their body can help them do this. Not so long ago, people associated tattoos with a prison stigma. But today, a tattoo and a tattoo have nothing in common. A colorful drawing or inscription on the body only emphasizes a person’s individuality. Therefore, the demand for tattoos, and therefore for the services of salons, is quite high.
A tattoo parlor is an establishment that provides body painting, tattoo removal, and more. As a rule, tattoo parlors offer visitors not only standard services, but also, for example, piercings, temporary henna tattoos and other cosmetic services.
Business plan for a tattoo parlor
Compilation detailed business a tattoo salon plan will help you correctly calculate the costs of implementing a business idea. In addition, it will allow you to determine the approximate payback period of the project and the amount of expected profit.
Advantages and disadvantages of opening a tattoo parlor business
- Great demand for the service. The popularity of tattoos is only increasing every year. Therefore, there is no reason to believe that the opening of a tattoo parlor will in a profitable way earnings.
- High price. Getting a high-quality tattoo in a good salon is not cheap. But despite this, people are increasingly thinking about the hygiene of the procedure and the sterility of instruments during tattooing. Therefore, most clients prefer proven professionals and reputable salons that provide certain guarantees of the quality of the applied pattern and the sterility of the procedure.
- Additional services. You can earn money not only by applying tattoos to your body, but also by other additional services that we mentioned above (piercing, tattooing). If funds allow, you can open your own beauty salon.
- Competition. The main disadvantage of opening a tattoo parlor as a business is high competition in this field of activity. Therefore, it will be quite difficult for a beginner to open a tattoo salon from scratch at the initial stage. You'll need some serious money. But if you are a tattoo artist, then it is quite possible to open your own business at home. Over time, having earned money and gained authority, you can open a full-fledged tattoo salon.
Video on the topic
Business registration
In order to legally engage in business, you must register your type of activity. You must select an LLC or individual entrepreneur as the material and legal form.
The activities of a tattoo parlor are subject to mandatory licensing. To apply tattoos you need to have a medical degree. But the procedure can be carried out only after examination by a dermatologist or cosmetologist. Such specialists must be on the staff of your establishment, otherwise you will be denied a license.
Permits to operate the premises from the sanitary-epidemiological and fire services. Without permits, you will not be able to work, so make sure to comply with all rules and requirements.
When choosing OKVED codes, do not forget that in the future you may want to expand your type of activity and engage not only in tattooing, but also in the sale of related products.
Necessary documents for opening a tattoo parlor
- Documents confirming the registration of a legal entity;
- Permits to operate from Rospotrebnadzor;
- Premises rental agreement. Permits for its operation from the fire and sanitary services;
- Production control plan;
- Medical license.
- Place to open a tattoo parlor
The location of the establishment is important. As a rule, tattoo parlors open near beauty salons, in large shopping centers, near the metro station, near the market. In general, in places with high foot traffic.
There are no special requirements for the premises itself. It is important to maintain sterility and cleanliness in the establishment, because tattooing is equivalent to medical manipulation. Therefore, it is necessary to carry out wet daily cleaning of the salon premises. Walls, floors and even ceilings should be washable.
For comfortable work, an area of 20 square meters is sufficient. m. The rental price will vary depending on the location of the premises, its condition and area.
Equipment for tattoo parlor
Buying equipment for a tattoo parlor will cost you a pretty penny. But under no circumstances is it worth saving on it.
Necessary equipment for a tattoo parlor: paints, tattoo needles, a device for laser tattooing, special chairs for the artist and the visitor. You will also need a computer on which to store the catalog of sketches. Thus, each client will be able to choose the appropriate tattoo option for himself.
Hired employees
First of all, you need to find professional tattoo artists. It is quite difficult to find a good craftsman who will agree to work for a small salary. Therefore, you will either have to pay the professional a significant percentage of the salon’s income (about 30%), or train beginners in tattoo skills.
In addition to the master, you also need to hire a cleaner, because sterility in the salon premises plays an important role. You will also need a secretary who will receive visitors. For security, you can also hire a security guard.
Video on the topic
Advertising campaign
Attracting visitors is important point, which should be treated very responsibly. There are many advertising methods, but one of the most effective options is word of mouth. Good feedback from visitors about the quality of your salon is the most best advertising, so take care of your authority.
Bright sign. People's attention is always attracted by an aesthetically designed, bright sign. Therefore, be sure to make sure that information about the services provided by the salon is visible to people passing by. Advertising around the city and on social networks wouldn’t hurt either.
How much does it cost to open a tattoo parlor?
It is quite difficult to calculate all costs and profits. It all depends on your financial capabilities, place of residence and other no less important nuances. As for payback, as practice shows, a tattoo salon is a profitable business area that pays for itself in 1–2 years.
Capital investments: from 270,000 rubles
Payback period: from 24 months
The art of tattooing has existed for many hundreds of years.
But only in recent decades has the question how to open your own tattoo parlor, people far from this sphere began to become interested.
After all, if previously such services were provided mainly to creative people, musicians, and informal people, now there is a demand for them among all categories of the population.
Even modest office worker under a white shirt can hide large full-color tattoos.
And if there is a dispute, then a proposal appears.
Tattoos have become a kind of fashion accessory.
And enterprising people can make money from this fashion.
This guide article will tell you about this in detail.
Analysis of the current situation in the tattoo industry
In Russia, the tattoo service industry is gaining strength and becoming more extensive every year. Professionalism and skill levels are growing with demand.
And it’s no longer enough to just get a tattoo to stay afloat. They need to be done well.
The audience of salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear before the masters more often.
The level of customer solvency has also changed. Most are now willing to pay above the average price if they are confident that they will receive best quality, and all the documents at the salon are in order.
Although competition with home craftsmen still exists.
People who want to receive services as cheaply as possible, or even for free, will never disappear.
But it is worth noting that there are a number of craftsmen who work from home, but still do high-quality work.
Therefore, we must not forget about such competition.
An outsider may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.
But the space on the body for tattoos is not endless.
However, statistics claim that at least 10-15% of visitors return to salons for new tattoos if the working conditions and the artist suit them.
We must not forget that at least 70-90% of tattoos will require correction in the future, even after 7-10 years.
So, in addition to those who do it “from scratch,” already “experienced” people will come to you.
Who is a potential visitor to tattoo parlors?
Interesting fact:
The most “tattooed” man in the world lives on the Isle of Skye in Scotland. 99.9% of the surface of his skin is covered with a tattoo that follows the pattern of a leopard's skin. The only areas of his body not covered in tattoos were between his toes and inside his ears.
The main guide on how to open a tattoo parlor is to understand the main visitors.
After all, the opinion about those who usually get tattoos is very outdated.
Indeed, the passion for tattoos has literally become widespread and it is already more difficult to create a clear portrait of the average client of the tau salon.
If only because each service will have its own demand:
- Permanent makeup is done by women 25-45 years old.
At the same time, they are characterized by an average and above average level of income. - Large tattoos are done mainly by men 27-45 years old high income(after all, a high-quality tattoo is expensive).
- It is believed that men come to tattoo parlors more often.
This is true, but women are not lagging behind.
Of the total number of clients, their “percentage” can reach 55-65.
How to open a tattoo parlor: choosing a room
The first thing you should understand when choosing a room for a tattoo parlor is finding the right artists.
Clients are ready to travel to a specific chosen master not just from different parts of the city.
And sometimes even from different parts of the country!
So it is the selection of personnel that “sets the tone.”
But this does not mean that it is enough to rent a shack on the outskirts and wait for profit.
For a tattoo salon to attract people not only because of the professionalism of its workers and, in general, you deserve only better reputation, you should adhere to these points:
- It is advantageous to be located near places of active human traffic;
- you need to choose an area so that it is possible to hang a noticeable sign and install external advertising nearby;
- A tattoo salon consisting of more than one room deserves more comfort and trust from visitors - placing both the artists and the administrator in the same hall may be convenient for you, but still undignified;
- visitors expect to see a more or less atmospheric establishment, so a selection of sketches on the walls, themed music and figurines will be an additional plus;
- do not forget that a tattoo parlor is a place where services are provided for which sterility and compliance with all sanitary and hygienic standards are important;
- The rule of good form would be to equip a small area for guests - put a sofa, coffee table, hang a TV;
- it is not necessary to chase accommodation in the center, especially since rent on the outskirts is cheaper - but still the central part of the city is more prestigious and more convenient for most clients;
- it is important to take into account the requirements for the internal equipment itself in order to obtain permits– each master must have a certain area of the workplace; It is also necessary that there is running water, sewerage, and the walls and floor are washable.
What advertising techniques do you need to open a tattoo parlor?
Due to fairly active competition in the tattoo industry, it is imperative to launch an advertising campaign for a new establishment.
You should not save money on this, because the number of your clients and future success in general depend on your investments.
There are several options for promoting a tattoo salon:
Creation of a high-quality website, as well as public pages on popular social networks.
Brand recognition is especially well enhanced by posts on Instagram.
Bright and original photos tattoos always attract attention.
Be sure to place information about the tattoo parlor in city directories and portals.
But you definitely need to set the appropriate targeting, since most VK audience – schoolchildren (insolvent).
Do the job well and the flow of clients will gradually increase.
We are looking for employees to open a tattoo salon
Of course, the main employee is a tattoo artist.
The documents he needs are a health record and a diploma of completion of tattoo courses (not mandatory). It often happens that a business organizer is a master.
In this case, it is enough to hire a few more assistants:
The administrator receives calls, keeps records, and greets guests.
In some salons they also provide preliminary consultation.
Some masters try to fulfill this role themselves.
But it’s rare that a client will be happy if his tattoo artist is constantly distracted by calls.
And for the master himself this is unnecessary discomfort.
Cleaners and security guards can be outsourced and paid hourly.
It makes sense to install an alarm system in the salon, especially if you have purchased equipment for tattoo removal.
How much does it cost to open your own tattoo parlor?
Opening a tattoo salon is not the most affordable business.However, budding entrepreneurs have the opportunity to experiment with the scale of their business.
And if you start with a small project with one tattoo artist’s workplace, you can get by with relatively little expense.
What start-up capital is needed to open a tattoo parlor?
How much money should you invest in a tattoo parlor every month?
In addition to investing in opening a salon, the owner needs to invest a certain amount monthly in his business.
What additional services should you introduce to your tattoo salon?
The list of main services of tattoo parlors includes the following procedures:
- creating new tattoos;
- development of individual sketches;
- covering and correction of old tattoos.
But this list can and should be supplemented with other services.
This will allow you to reach a wider audience, compensate for lost money during periods of “stagnation” and simply increase income.
List additional services usually falls within the scope of interests of those people who come for tattoos - their areas of taste are approximately the same.
Which ones can you introduce into your salon?
The most popular related direction for a tattoo parlor.
For this work you need to hire a separate master who will have the appropriate education.
Tattoo removal.
Also a popular direction, but not so widespread due to the high cost of equipment.
However, the service itself is in high demand.
And if you have the opportunity to buy a laser for tattoo removal in your salon, it’s worth doing so.
Original hairstyles.
Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
This may include weaving dreadlocks, afro braids, shaving the temples, and dyeing them in extreme colors.
Often tattoo parlors, whose name has become a separate brand, begin to sell products for tattoo artists.
These could be little things like needles and gloves, or they could be designer cars.
The assortment will depend entirely on the discretion of the owner.
If you were able to find a real professional in the tattoo industry for your salon, he can give lessons to everyone.
Each salon can set its own price.
But as a rule, the course costs a beginner $200-300.
However, it is possible to train with subsequent employment in the same salon, and in this case the conditions may differ.
With my experience in opening and running a tattoo business
shares a young but already experienced entrepreneur
in the following video:
Tattoo salon payback
Some novice entrepreneurs do not expect that the tattoo industry has a clearly defined seasonality.
In many sources you will find information that in the summer there is a sharp jump in demand for small tattoos.
Actually this is not true.
The increase in popularity of small tattoos in the hot season can only be observed if we are talking about henna painting.
But usually for such an activity they set workplace for one master right in the middle of the embankments or beaches of resort towns.
For normal and serious tattoo parlors, the situation is different.
You need to know that the total number of tattoos done will begin to decline after early to mid-May. And even more so, the demand for large tattoos will drop.
There are several reasons for this.
The most basic thing is the need to hide a fresh tattoo from the sun, baths, swimming pools, sea and even excessive sweating for 7-10 days.
As you understand, this is almost impossible to do in the summer.
A smart entrepreneur will definitely take this into account and find something to compensate for the downtime.
Sometimes you need to put more emphasis on additional services.
And in some situations it even makes sense to take a long vacation.
At this time, artists can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.
Taking into account all the factors, those interested in how to open a tattoo parlor are concerned about the payback and profitability of the project.
Statistically, the enterprise will pay for itself in 2-3 years.
The profitability level reaches 30%.
A tattoo parlor is not an area that provides instant profit. But in general, this business is considered profitable.
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