This type The business is elite and therefore you will have to spend a significant amount of money to implement it. But the profitability of the yacht business always remains high. In addition, by organizing a yacht club, you will provide yourself with connections with the most influential people, since they will be the ones who will use your services. What is needed to open a yacht club?

For the most part, clients are successful businessmen, politicians, actors, and athletes. In order for your yacht club to bring good profits and quickly pay for itself, you need to take the issue of its location very seriously. The better and more attractive the location, the more clients, which means your profits will increase significantly. It's no secret that today it is almost impossible to find a truly luxurious plot of land. All good places have long been sold out. You can solve the problem by either purchasing the land you are interested in (and this is very, very expensive), or renting it (also not easy, but still easier than buying).

Choosing a location to open a yacht club

All yacht clubs are classified depending on their location:
1. Stationary yacht clubs - such clubs are located where the client is guaranteed to be present. For example, near the houses of the owners of “ships”;
2. Guest berths - such berths are built next to cafes, clubs, hotels and other recreational places;
3. Guest harbors - are built where there is a constant need for rest for tourists sailing by, etc.

Choose a location based on the type of yacht club you are planning to organize.

Next, you need to start placing all the necessary facilities on the territory of the yacht club. First of all, you need a pier. The most inexpensive and “problem-free” option is to install a pontoon floating pier. This design does not disturb the environment and thereby eliminates large number problems with relevant authorities and sanitary and epidemiological supervision.

As a rule, companies that manufacture and sell pontoon piers also install them, which reduces costs and saves time. But, if your clients are owners of large yachts, the length of which is 30-40 meters or more, then a pontoon berth will not be suitable. Here you will have to install a structure with metal piles that are capable of supporting a large vessel.

How much money do you need to invest in opening a yacht club?

It all depends on what level he is. Let's mentally divide all yacht clubs into four types: 1, 2, 3 and 4 stars.

To open a yacht club with “one star”, you need to part with an amount of $60,000 or more (1,800,000 rubles). Such a yacht club can accommodate 12-15 small yachts and boats, the weight of which does not exceed 4 tons. The office of such a club is located on the water, next to the parking lot. The main income from such a yacht club is the rent for the mooring space.

A “two-star” yacht club will cost its owner $250,000 (7,500,000 rubles). About 20 mid-size yachts feel comfortable in such a club. There is a bar for clients, as well as a shower and toilet. The main income is rent, as well as profit from the bar.

A “three-star” yacht club is already a very serious business. A bar, a hotel, a restaurant, showers, a repair shop for yachts, and even a store selling boats and spare parts are open 24/7 for clients. In addition, owners of yachts and boats can refuel their vehicles and replenish supplies drinking water etc. The cost of building such a yacht club starts at $450,000 (13,500,000 rubles).

The most elite “four-star” yacht club will cost you at least 1,500,000 dollars (45,000,000 rubles)! Such a club offers its clients the widest range of services, from yacht mooring to rooms in luxury hotels, chic restaurants and nightclubs.

Now you know about opening a yacht club as one of the types of business. This is very promising business, which usually pays for itself within the first five years of its existence. If you have the required amount and are focused on the long term, then why not try yourself in the yacht business?

The English proverb “A yacht is a hole in the water, surrounded by a tree, where you should throw money” does not stop either the British themselves, who buy about half of all yachts in Europe, or other enthusiasts.

Moreover, owners of expensive ships often strive not only to cut through the waves under their own sail, but also to literally make money on a tailwind by providing ships to tourist renters. According to aggregator sites that accumulate information from all charter companies, approximately 70% of the 14,000 vessels chartered in the Mediterranean are private.

Over the past 10-15 years, sailing holidays have turned from exotic to standard middle-class entertainment. Spending a week on a yacht at sea costs from €500-700 per person, which is comparable to a stay in a hotel. In addition, most large companies at least once organized a business regatta or cruise for clients and partners. According to 2014 statistics, Russians were among the top three in terms of costs for renting sailing yachts, paying an average of about €3,000 per week.

Participants in the commercial yachting market surveyed by Forbes agree that in a good situation, the owner of the vessel can count on income of 15-20% of the cost of the yacht per year in the first 4-5 years of operation, then they decrease quite sharply. After that best points business plan will include investments in repairs - about another 10% - and sales at secondary market. The deal can be called successful at a price of 60-70% of the original cost.

Thus, over five years, the yacht owner can receive a net profit of approximately 25% of the invested funds. However, for these calculations to come true, a lot of effort will be required.

Choose a yacht

In order for the vessel to comfortably accommodate 6-8 people, it is worth considering the most popular models of yachts measuring 40-50 feet, which are especially popular and universal in maintenance: Bavaria Cruiser, Hanse, Beneteau Oceanis, Dufour. They can be used for both cruises and regattas. According to the website itboat.com, to purchase such a yacht you will need €150,000 - 200,000.

There are quite a lot of purchasing options. If we are talking about buying a new yacht, then it is worth making friends in charter companies that receive significant discounts from manufacturing companies - from 40 to 70%. It is quite possible that it will be possible to take advantage of part of this discount, especially if the buyer immediately enters into an agreement to lease the vessel.

If you choose from options on the secondary market, it is better to hire a surveyor (inspector). “He's on your side because you pay him. Make a list of defects and the costs of repairing them and begin systematic, informed negotiations. I have never heard of a person who really wanted to buy a yacht for reasonable money not getting his way because of the owner’s refusal to compromise,” advises Yuri Fadeev, director of the Kabestan yacht company.

The easiest way is to buy a new yacht and sign an agreement with a charter company to rent it out. Some of these companies even offer co-purchase schemes. Typically, when chartering a yacht, the owner of the yacht receives about half of the rental income. The company covers ongoing repairs, parking, insurance and other expenses.

According to FirstByFirst project manager Mikhail Kosolapov, a yacht owner can make a profit of 3-5% if the vessel is loaded for at least 22-24 weeks a year. Only large charter companies can provide this. Small businesses do not guarantee the flow of customers, in addition, there is a high probability of shifting risks onto the shoulders of the owner - for example, in the event of major accidents.

Currently, the largest charter fleet operators in the Mediterranean are Navigare Yachting, Croatia Yachting (Croatia), Istion Yachting, Nomicos (Greece), Sailing Race Service (Italy), Alboran Charter (Spain). A big advantage for a charter company is having a base not only in the Mediterranean Sea, but also, for example, in the Canary Islands or the Caribbean. Thus, the Spanish Alboran Charter offers yachts for rent in Tenerife, Cape Verde and Cuba.

Plot a course

The ideal region for commercial yachting is the Mediterranean. Southeast Asia and the Caribbean cannot bring in stable profits due to complex logistics. The most popular countries that combine good infrastructure and transport accessibility are Croatia, Montenegro, Greece, and Spain.

It is important that the location conditions allow you to do what is defined in the business plan. For example, it is difficult to teach navigation along a monotonous coastline - only complex water areas with many harbors, islands, and ship traffic are suitable for these purposes. If the yacht owner initially planned to engage mainly in regattas, then he should be based on islands in the Mediterranean Sea (for example, Mallorca) so that he can easily get to the race site.

Turkish waters used to be very popular, but events in recent years have caused serious damage to the charter industry in this area. Tensions with Russia contributed, but the outflow of German tourists had a much greater effect. This happened after several high-profile terrorist attacks, including an explosion in Istanbul that killed 12 German citizens. According to Atlas expert Viktor Martyshov, about half of the charter yachts based in Turkey changed their moorings after this incident.

One of the main problems for a ship owner is the extension of the season. Even in comfortable conditions in the Mediterranean, it is difficult to keep a yacht operational for more than 6 months; tourists usually come from May to October. In this regard, many owners of yachts and yacht companies are trying to take their vessels out to the Atlantic in the fall and winter. The Capstan company, for example, is moving its fleet to the Caribbean, where it continues the season. Atlas organizes amateur regattas every autumn. Several yachts travel the route through the Mediterranean Sea, Gibraltar, the Canaries, Madeira and further to Cuba. As a result, the ships bring profit to their owners for about 10 months a year.

Find clients

Another important issue is vessel occupancy. Experience shows that it is very difficult to endlessly attract new customers. The owner of the Mana Mana catamaran, Marat Nasyrov, warns that having one or more boats does not guarantee a flow of customers, especially in such a saturated market. Moreover, there are many small companies that strive not so much to make a profit, but to earn at least some money to compensate for their expenses.

The main profit comes from regular customers, but to get them, the yacht owner must show some flexibility. “The industry is cyclical, there is a fashion for events: everyone goes to learn yachting, then to the Caribbean regattas, then the Rolex Middle Sea Race sells out in 10 minutes,” says Yuri Fadeev.

The owner of the company “One Hundred Captains” Renat Batyrov adds that he is constantly coming up with something new for clients: “Now we offer walks, a yachting school, and participation in regattas. When we built a sales system, we began to make a profit.”

According to Fadeev, the most difficult projects are regattas. In order for them to start bringing in money, you will need an event for 10 yachts or more. This is very serious logistics. “A lot of people enter this market without understanding what is happening, because from the outside everything looks simple - people arrived, settled on yachts, money was paid and spent on the luxurious life of the organizers. Usually such approaches are limited to one regatta; no one else comes,” the expert sums up.

Victor Martyshov notes that in order to attract customers, one has to work a lot at sea, on land, and in virtual space. “Now it’s hard to imagine a company without its blog, website, without a community of people who went to sea together. All this is incredibly interesting, but also very difficult. But only this approach brings profit,” he says.

To get maximum profit, you should listen to the advice of experts:

Provide a project manager from the very beginning, or handle it personally. Only a few manage to combine their main job or business with commercial yachting. “In this industry, like in any other startup, you need a good team, and this is very difficult. If you find people who can work well, have excellent technical skills and who can be constantly at sea, away from their families, the industry is yours. If not, then it’s better to invest money in real estate: in any case, it won’t sink and won’t ask for multi-thousand investments every year,” Yuri Fadeev from Kabestan shares his experience;

Register a company in the yacht's home country. In most cases, this is much simpler than in Russia, but each jurisdiction has its own nuances. The owner of Morozov Yachts, Alexander Morozov, notes that despite the differences in taxation of companies in EU countries, the burden on ship owners is approximately the same everywhere. Yuri Fadeev adds that in some countries there are tax incentives for companies involved in charter transportation, for example, in Croatia and Malta, which allows reducing VAT to 13-15%. A good option There may also be registration of an offshore company. In this case, you will have to spend several thousand euros on registration services, but then you can save on taxes and VAT when purchasing a yacht. If such a scheme is not suitable, then the lowest VAT rate in Cyprus is 15%;

Include all possible expenses in your business plan. For example, the owner of the company “One Hundred Captains” Renat Batyrov says that if a yacht is rented out for cruises, then about 5% of the initial cost per year is required - this is only for maintenance and minor repairs. If participation in regattas is expected, then these costs will be twice as high;

Think through the risks of business expansion in advance. “Scaling up to a second yacht is like having a second child: everything becomes not two, but four times more difficult. You should expand only if you are 200% sure that everything is ready for this. It is at this stage that many companies lose any prospects for profitability,” Yuri Fadeev shares his observations.

Carefully develop a customer acquisition strategy. Even for one yacht there should be a fairly developed promotion system. Many companies use social networks to promote search engines, corporate sales.

* The calculations use average data for Russia

Only truly rich people can afford to buy their own yacht, although the cost of some of these water vessels is not too high that simply wealthy people cannot afford it. For some, yachts become a serious hobby, which is a sport and a hobby.

Therefore, for a long time there have been so-called yacht clubs that protect the interests of their members and solve for them many issues related to sailing, training and repairs. Any yacht owner will sooner or later think about joining such an organization, and many of them actually become members of yacht clubs. However, it should be noted that yacht clubs, like hotels, can be different levels, are aimed at people with different incomes. In this regard, you can open your own yacht club, even without having many millions, and act as an organization that unites not the richest representatives of this hobby.

You can only engage in such a business in a city or region where there are a large number of yacht owners, and you must first study whether the market is oversaturated. Even one organization in a city can unite all or the absolute majority of owners of yachts and boats, so no one will need the appearance of a new player on the market. Do not forget that in any case the number of members will not be too large, and even after several years of work it will not increase much.

However, yacht clubs are engaged in enough diverse activities to have a stable income from different sources, and some of their services are available not only to rich people, but also to the middle class who simply want to go on a yacht or relax. Yacht clubs also often act as organizers of sporting events; regattas are held on the basis of the yacht club, in which not only yacht owners, but also ordinary people, sometimes such events are organized by large enterprises. In this regard, the yacht club does not always exist at the expense of membership fees, and has a stable and sufficient high income, engaged in organizational activities. Taking this into account, we can talk about high profitability a similar business, however, this will be achieved only after several years of work, and after the same period, return the invested funds.

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At first it will be quite difficult, especially if there is more than one competitor, but once the yacht club receives its recognition, it will turn into a very good source of income. But an entrepreneur who does not understand anything at all about river transport is unlikely to be able to achieve success in this area.

Depending on the format of the club’s work, its activities from a legal point of view can be interpreted differently. This is due to the fact that the yacht club rents water transport, organizes sporting events, trains novice yachtsmen, offers entertainment and recreation services for the population and maintains ships. As a sports organization, a yacht club falls under the definition of (OKPD 2) 93.12 Services provided by sports clubs, but it may be different: (OKPD 2) 93.29 Other services in the field of entertainment and recreation, (OKPD 2) 50.3 Services for the transportation of passengers by inland water transport, (OKPD 2) 77.34 Services for rental and leasing of water vehicles, (OKPD 2) 85.41 Services for additional education of children and adults (OKPD 2) 33.15 Repair and maintenance ships and boats.

Rarely does such a business start by an individual entrepreneur; usually it is an association of several businessmen who open law firm. You can often find a yacht club that is legally a non-profit organization; this has its advantages, because a non-profit sports club can count on grants and government support, but in fact it should not be aimed at making a profit. This direction is more interesting to those people who themselves are yacht owners and seek to unite with other owners to defend their interests and mutual support. In the case of a commercial organization, the form of a limited liability company is preferable, because in this case a simplified taxation system will be available. However, sometimes it is more advisable to open joint stock company, although this form is not available to him.

In this type of business, it is very important to find a suitable location: you will need a site on the shore with the possibility of convenient launching of ships and their mooring. It is best to find some bay protected from strong waves and wind, but such places are often occupied by boat stations or competitors, or are given over to the needs of the municipality. However, often local governing bodies can offer an entrepreneur a convenient location from the land funds of the state itself. Such land cannot be purchased, especially if it belongs to a nature protection zone, but it can be taken out on a long-term lease, and in this case you can count on very good conditions rent at a reduced rate.

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It is by contacting the authorities that you should start searching for territory; only if this does not yield anything, you can contact private individuals. Then it is possible that you will have to allocate large funds to purchase land or pay quite expensive rent. The size of the plot directly depends on how much parking spaces for ships it is expected to have and how large will be its own fleet of water vehicles.

It also plays a significant role which additional services will be offered, because additional premises will be required for training and repairs, and these will be both ordinary buildings and those built on the water. In order to be able to park watercraft, you need to build a pier, and the simplest one can consist of a pier and pontoons.

The cost of one square meter of plastic pontoon is approximately 10 thousand rubles, a full-fledged garage for a small yacht made of metal structures will cost approximately 200 thousand rubles, a pier 5 meters long will cost 50 thousand in total, the construction of your own station cannot be called too expensive an undertaking, it is much more expensive to operate a full-fledged workshop for the repair of water vessels with full-fledged equipment, and several hundred thousand will be required here, depending on the equipment. If there are no buildings on the territory, then at least an administrative building needs to be erected, and this is already full-fledged construction work. Here it is also worth adding work on landscaping the territory, which, depending on the size of the site, can cost several million. After all, your territory needs to be surrounded by a fence, a checkpoint must be paved, and also equipped with security and surveillance systems.

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If you have a large budget, you can seriously think about building your own cafe on the territory, which can be located both on land and on water. In many yacht clubs, cafes and restaurants are organized on the territory of motor ships or other large vessels. And some yacht clubs do without it altogether.

Your work will also probably require a considerable number of permits. First of all, you need to contact the Ministry of Emergency Situations, where they issue a license allowing the use of the coastal territory and adjacent waters. The yacht club must be safe for visitors and water vehicles, and in the event of storms or other bad weather conditions, there must be means of warning and rescue on the territory of the yacht club.

If you plan to organize cruises and passenger transportation, including entertainment excursions, you will have to deal with more than one department and obtain more than one permit. You can find out more about this. To engage in sports activities, you should contact the local association or the Russian Yachting Union (its representative office), formerly known as the “Union of Yacht Clubs and Yachtsmen River Club” - this is exactly what non-profit organization is the largest and most famous association of yachtsmen in this country. Cooperation with such organizations will be useful for the businessman himself, because through them he can receive information about any events and receive full support.

Difficulties may also arise if there is a desire to train novice yachtsmen. According to the new legislation, engage in full-fledged education additional education can now commercial organizations, but they need to get an educational license. Thus, an entrepreneur needs to find people who can document their level of education and ability to teach. More detailed information presented in the Federal Law of December 29, 2012 No. 273-FZ (as amended on July 21, 2014) “On education in Russian Federation", with amendments and additions, entered into force on October 21, 2014.

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So, a yacht club is an organization with a large list of services. The cost of joining a club may vary depending on its level and consumer expectations. At the same time, if a high-level club is organized, then the cost of membership and annual contributions it just shouldn't be small. An elite club should be expensive, even if its maintenance is not too expensive for the entrepreneur himself. However, an elite club must employ highly qualified employees, and in addition to maintaining and providing yachts, it is necessary to engage in a variety of other activities that may be of interest to wealthy people. To the extent that the club's activities are combined with the opening of an elite billiard room, golf club or expensive restaurant. In addition, the hotel may have its own night club. Moreover, all these services are aimed not at a wide range of consumers, but directly at members of the yacht club. And your own fleet of water vehicles should contain a large number of them, and there should be no cheap yachts here.

The cost of opening such a yacht club amounts to tens of millions of rubles. The main income in this case is generated largely from the provision of additional services, and the yacht club itself simply becomes an indicator of prestige.

However, if we talk about the simplest yacht club, then you can invest in an amount not exceeding 2 million rubles, but this does not take into account the purchase of land. It is clear that it may vary depending on the location and city of work.

Perhaps the most serious or one of the most serious expense items will be the purchase of your own fleet of water vehicles. The cost of the simplest yacht starts from one hundred thousand rubles, but it will not be a very spacious vessel, which can only be rented to a small group of people, but not for excursions. You need to purchase at least five swimming devices, because it is better to allocate more space specifically for the parking area. Many yacht owners have more than one or even two boats, so even one club member can occupy several places with his watercraft. However, for such a modest amount it is unlikely that it will be possible to provide any additional services, and even the workshop will be relatively simple. Therefore, the main income of such a club will consist directly in providing a flock of night places, that is, in essence, offering primarily a boat station service. Therefore, you should not linger long at any stage, and at first you will have to invest considerable cash in their development, because club members value first of all comprehensive service vehicles, and not just in providing a parking space.

The best advertising for such a business is to directly establish good reviews from members who will be able to attract their acquaintances and friends to the club. If you can find at least a few people who have yachts at their disposal, they will probably be able to attract several more members, because the yachtsman’s friends probably also have their own yachts or at least boats. However, information about yourself must be placed on all thematic portals on the Internet in your region, create your own website, register club pages in all social networks.

In addition to people who want to join a yacht club, you need to attract those who may be interested in boat trips or relaxing on the banks of a river or lake. Some yacht clubs have the practice of issuing membership after purchasing only one cabin on an existing watercraft or for a long-term lease of a yacht or boat. That is, it is not necessary to have your own swimming device. This can find its clients, because there are people who want to be a member of a yacht club (this is prestigious in certain circles), but do not have the funds to buy their own yacht. In the case of elite clubs, some members simply do not want to deal with the purchase and registration of a swimming device and will pay for its rent, regardless of its cost.

The staff of a yacht club can be very large; if a large number of services are offered, in the same club no more than 5 people together with the entrepreneur can be involved in its maintenance. Finding specialists for such work is quite difficult, because you need to find experienced mechanics who understand swimming equipment and know how to repair them; teachers who can teach yachting courses; seafarers who will be able to maintain and operate ships; personnel for administrative and organizational work, including marketers and HR managers. You should also pay attention to finding people who can organize regattas. The entrepreneur himself will also be involved in the work, and this does not necessarily have to be a management position. It is better to outsource all business processes that are not related to making a profit.

Such an undertaking must be planned for many years to come, because at first there will be few members and orders for additional services. Much depends on the location, because a popular and well-known coastal area arouses interest among ordinary vacationers and, most importantly, those who drive their own yachts will be the first to spend their leisure time on the territory of the yacht club (but only if the yacht club is engaged in not only by providing parking spaces for water vehicles), and the latter will moor and pay rent for it.

Matthias Laudanum

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The main purpose of the business plan is to evaluate economic efficiency yacht club project for the possibility of using it as a basis for starting entrepreneurial activity. The business plan includes an assessment of the relevant industry, marketing and financial business plan for the yacht club and may be intended for presentation to potential lenders or investors. You can also familiarize yourself with business plans and plans on our website, as well as learn the nuances of opening an equestrian club.

Yacht Business Basics

The business plan is a project for creating a yacht club and its development over the first 2 years from the moment of opening. There are several main goals:

1. — creation of an enterprise with a high level of profitability;
2. — obtaining a stable profit;
3. — creating services for clients of the elite and middle classes and meeting the needs of the corresponding market sector

To create and develop a business, it is planned to apply for a commercial loan. According to the financial part of the business plan, presented in the corresponding section, a loan in the amount of 3 million 320 thousand rubles will be required for the opening and initial promotion of the yacht club. This is the amount the total cost of the project can be estimated at.

Other important information that is included in the project summary is as follows:

• — the duration of the project, or its payback period, is 2 years;
• — interest rate on the loan – 14%;
• - investor income, or the total amount of interest paid on the loan over a 2-year period - from 207 thousand rubles;
• — the estimated payback period from the beginning of the project is 4 months, taking into account discounting — 24 months;
• - general economic effect based on the results of a 2-year period - from 50 million 121 thousand and more.

More detailed results of the financial component of the project are presented in the corresponding section of the plan.

Yacht club as a type of activity

Yachting is traditionally an elite and prestigious activity. In fact, the yacht club unites yacht owners, professionals and sailing enthusiasts and provides the opportunity to participate in competitions and rent out water vehicles. Since the main contingent for which this type of activity is designed are wealthy segments of the population - yacht owners and yachting enthusiasts, this direction can be considered elite and expensive. Therefore, a yacht club is a profitable and highly profitable type of activity, but it requires enormous start-up costs, which must be taken into account at the very beginning.

The specifics of this type of activity and the target audience require the implementation of certain rules. These include equipping the club to strict standards and providing clients with the most comfortable conditions, which will allow them to achieve high competitiveness. It should be borne in mind that although the main and most profitable category of clients will be yacht owners who rent space, it is worth relying on ordinary visitors who want to have a pleasant time on a yacht. Therefore, a business must develop in several different directions at once.

Before opening your own yacht club, you should study the current market and determine which class the future organization will belong to. Not all such structures are designed to serve exclusively the upper segments of society. There are also more budget clubs offering various services:

1. — yacht rental;
2. - services ;
3. — trading platform.

The main items of profit will be:

1. — yacht rental;
2. — provision of pedal boats for rent;
3. — conducting courses on yacht management;
4. - organization trading platform for yachts;
5. — rental of parking spaces for yacht owners;
6. - opening of hotels, restaurants and other establishments for.

When planning the opening of a yacht club, you should take into account its specifics - this type of activity is very expensive at the opening stage, and it takes a long time to pay off. However, if you pay enough attention to the quality of the services offered and develop a competent marketing campaign, over the designated two-year period the enterprise will begin to generate large and stable income.

About what the newly created yacht club will roughly look like is in the video:

Stages of creating a yacht club

When planning the organization of a yacht club from scratch, its founder sets the following main goals:

• — carrying out preliminary work on the design of the club;
• — study of the water area of ​​the future organization;
• — registration constituent documents, registration of activities;
• — rental of places for water transport;
• — arrangement, creation of club infrastructure;
• — personnel selection;
• — marketing campaign.

If we consider in more detail the stages of creation and development of a yacht club during the first 24 months, we can draw up the following table:

Stages	Execution conditions	Completion deadlines
Start of the project		1 – 2 year
	1 month project	First 30 banking days
Getting a loan	Availability of a mandatory package of documents	1 month
Entry into the state register, registration with administrative and tax authorities	Concluded investment agreement	From 1 to 30 days
Selecting a location, completing documentation	Preliminary work	1 month
Territory arrangement	Preliminary work	3 months
Purchase of equipment	Conclusion of an investment agreement	Up to 30 calendar days
Equipment installation	Receiving investment funds	Up to 1 month
Hiring staff	Production activities	Up to 30 days
Staff training	The end of the stage of organizing the production process	Up to 30 days
Marketing campaign	30 calendar days	Up to 360 days
End of the project		12 – 24 months

Thus, all basic procedures preceding the opening of a yacht club and the first stages of its activities must be completed within 12 to 24 months.

Equipment and opening of the yacht club

The first stage is the implementation of design and survey work, which includes the creation, study of the condition of those present on the territory and the drawing up of an official conclusion regarding their technical condition, as well as the development of the necessary project documentation. At the same stage, project proposals are drawn up, which will contain issues of bank protection, creation of berth structures, technological structures of ship-lifting devices, etc. Appropriate conditions must be created for seasonal storage of all kinds of watercraft - yachts, jet skis, pedal boats and rowing boats.

A yacht club is an important infrastructure facility, which, if not organized correctly, can be potentially dangerous. Therefore, the founder of the business will have to bring the technical condition of the base into compliance with existing standards. The founder will have to coordinate his actions with the local government and the Ministry of Emergency Situations.

Due to the change of seasons, the construction of additional structures will be required. So, in winter period watercraft will be located in a heated boathouse, and work can also be carried out there renovation work. The boathouse must be large enough to accommodate vehicles of various sizes, and be equipped with insulated gates of any type. To launch yachts and other equipment into the water and retrieve them, the boathouse is equipped with special inclined slipways.

The water area of ​​the yacht club itself should be divided, each of which has sufficient space for parking several watercraft at the same time. The navigation depth in the water area and water approaches is also calculated separately, using existing standards for the technological design of ports. If the natural depth is insufficient, preliminary preparation will be required, which consists of dredging. In the future, such work will be carried out periodically every 3 to 5 years, which will allow maintaining the initially established design dimensions.

The ship-lifting structure will be one of the main equipment of the yacht club. Usually it consists of two overpasses, which are located parallel to the shore and an inclined path. This construction must be carried out in accordance with the basic technological requirements, it will have a pile base made of steel pipes, and the upper part of the structure will be made of monolithic reinforced concrete.

An indicative list of equipment for a yacht club will include the following main items:

• — yachts, corvettes, schooners;
• — jet skis, pedal boats and other water vehicles;
• - berth;
• — boathouse;
• — luminous navigation signs on the water (buoys);
• — other navigation elements.

In addition to these basic items, be sure to purchase complete sets of tools for servicing and repairing equipment.

Your own water park will be one of the most expensive elements of a business plan. For example, the simplest yacht will cost at least 100-200 thousand rubles. And to start the activity of renting out watercraft, conducting water excursions and other similar events, at the very beginning you will need at least 5-10 units of transport.

Team and marketing campaign

The size and qualifications of the yacht club staff will depend on the chosen specifics of its activities. First of all, you will need personnel to service yachts, both those owned by the club and those renting places at the base. Personnel selection is a long and rather complex process, which is associated with the need to find highly qualified specialists in various fields. Experienced mechanics will be needed to maintain and repair watercraft. To teach yachting both individually and in children's groups, 2–4 certified instructors will be hired. To operate ships on the water, you need to hire sailors. Their number will depend on the size of the water park. Of course, a separate item will be the recruitment of staff for administrative and organizational work, including for organizing regattas.

Depending on the needs, a sufficient number of service personnel are hired for related structures - administration, hotel and restaurant complex and others. When selecting employees, be sure to pay attention to their qualifications and work experience, especially if the club is designed for an elite category of clients. Since the yacht club belongs to elite institutions, the selection of employees must be carried out on a competitive basis. The plan for this process lasts approximately 1 month.

The marketing plan includes several basic components. First of all, we need to analyze the selected market segment, assess its current state and prospects. In this aspect, yachting has been developing unstably for a long time - the crisis events of 2008 and 2014 significantly slowed it down and led to the closure of many uncompetitive companies. In recent years, this area has been characterized by slow but stable growth, and due to general trend Yachting also has serious prospects for the development of the use of maritime transport and water sports.

First, you should analyze the number of existing at the moment yacht clubs and correlate the resulting figure with the population in your city or region. In this way, it is possible to determine the approximate level of shortage of enterprises of this type and make a forecast regarding market development. For example, with a minimum population in Moscow of 11.5 million rubles, market growth over a two-year period ranges from 25%. According to statistics, the growth rate of this market in the coming year will be about 40%. According to calculations, the market deficit in the capital currently amounts to about 54 enterprises. As for regions remote from Moscow, the digital indicators there will be somewhat different, but overall market growth should be within the same 40%.

Analyzing the selected industry, you should calculate what will be the ratio of existing clubs and the number potential clients. Thus, with an approximate population of the country of 143 million people, the total number of organizations of this type is about 1220. In general, according to statistics, their number grows by about 40% every year.

The growth of interest among the population is also facilitated by the emergence of special federations of powerboat and sailing sports, as well as associations of schools for driving small boats. The elite sector of the yachting business is also gradually growing - more and more representatives of the middle and upper class are purchasing or chartering yachts various classes for relaxation, engage in regatta or sailing, and also celebrate holidays and celebrations on board the yacht.

And yet, despite the growing interest from potential consumers of the service, in general their number has changed little, despite the fact that the number of yacht clubs is constantly increasing. This means that main task a new market participant will carry out a set of activities to form consumer opinion. The result should be getting rid of the stereotype regarding the elite class of yacht club services - the choice of the right promotion methods will have to convince target audience is that they are available to everyone.

In addition, it is important to convince potential visitors that the yacht club service can be used in a particular club. This task can be achieved using the following methods:

• — information on the Internet: creating your own website, groups on social networks, posting information on forums and classifieds sites;
• — advertising in the media, including specialized sources;
• — advertising placed in various sports institutions;
• — outdoor advertising, notifying about planned competitions on the basis of the club, as well as about additional services - rental various types swimming facilities, cafes, etc.;
• — development of appropriate infrastructure and working conditions.

As you know, satisfied customers are best method advertising. If visitors and tenants are satisfied with the services offered to them, they will not only stay in the club, but will also recommend it to their friends. Therefore, it is important to provide visitors with not only a high level of services, but also a pleasant and comfortable pastime at the yacht club.

Review of a successful yacht club using the proposed model - in the video:

Business registration

A private business can have a physical or legal entity. The choice of a specific form depends on the scale of the enterprise planned, what direction it belongs to and some other details. In a particular case, it is preferable to open a legal entity, the simplest and most common option of which is an LLC.

Registration of an LLC is carried out at the territorial branch of the Federal Tax Service at the registration address of the founder. To create a legal entity, it is necessary to fill out an application using a special form, where you provide personal data about each of the founders (if there are more than 1).

A package of documents is attached to the application:

• — LLC charter;
• — decision to create an LLC;
• — decision on the appointment of a manager (it may be the founder himself or one of them);
• - if there are several founders - minutes of the meeting of the founders of the LLC;
• - receipt of payment of state duty.

A mandatory condition for an LLC, distinguishing it from the format individual entrepreneur, there will be a deposit authorized capital in the amount of 10 thousand rubles. It is the introduction starting capital will be a guarantee of the solvency and reliability of the enterprise for the lender if borrowed funds are used to found the company.

When filling out the application, indicate the appropriate OKVED code for the type of activity, which is selected according to the current classifier (). If, in addition to providing yachts and other watercraft for rent, the company will offer other services, including visits to establishments catering, this fact also needs to be reflected in the documentation by choosing several different codes.

Licensing of activities for yacht clubs is not provided. But some additional services may require a license. For example, if the club will operate a cafe or store where clients are offered alcoholic drinks, you need to contact a specialized federal law, where all the rules and regulations are defined:

LLC will be the only one possible option and if there are several founders, which happens quite often due to the high cost of business.

IP can also be used to register a yacht club. But this type of activity requires a more serious scale than is provided for by the individual entrepreneurship format.

Yacht club financial plan

The financial part of the plan includes the following main aspects:

• - approximate pricing policy in the industry in general and in the structure being created in particular;
• - opening costs and further development enterprises;
• — risks and possible losses, as well as ways to overcome them.

The average pricing policy in the industry is the first thing studied in the financial part of the plan. Approximate prices for the main service - yacht rental, depending on the rental time, are as follows:

Rental time	Cost, rub.
10 minutes	3 000
1 hour	15 000
4 hours	38 000
8 hours	55 000
24 hours	75 000

Such prices, in addition to directly renting a boat for a specified period, also include the necessary fuel supply, the services of a captain of the watercraft, the provision of individual life-saving equipment and, if the client wishes, introductory driving training.

The next stage is a forecast of the income structure of the future yacht club. This indicator is determined based on several criteria:

1. — analysis of consumer demand for this service;
2. — analysis of the state and dynamics of the market for the provision of yacht club services;
3. — general conclusions about the state of the selected market sector.

Taking into account the lowest threshold of profitability and possible risks, we can draw up the following structure of enterprise income for the next billing period(24 months from the start of the club):

Period	Type of service	Sales volume per month (hours)	Price, rub.	Sales revenue, rub.
1 – 12 months of investment	Yacht rental	From 120 hours	From 15 thousand per hour	1 million 800 thousand or more
1 – 12 months of investment		From 1200	From 1 thousand per hour	From 1 million 200 thousand
	Yacht rental	From 150	17 thousand per hour or more	From 2 million 550 thousand
13 – 24 months of operation	Rental of jet skis, rowing boats, mountain bikes	From 1500	From 1200 per hour	1 million 800 thousand or more

The business plan provides that the state of the market and its dynamics, taken into account during the presented calculations, will remain throughout the entire duration of the project (currently the increase in the volume of services is 40%). In this case, the company will be able to achieve an annual increase in sales volumes of 396 million rubles or more.

When making calculations, be sure to take into account the main risks:

1. - a large number competitive companies in the industry;
2. — high level of entry barrier to the market;
3. - significant investment at the start.

One of the important conditions for overcoming the existing barrier to entry into the market is the acquisition and use of high-quality equipment. Thus, yachts, jet skis, catamarans and other equipment purchased by the company must meet quality and safety requirements. The same applies to spare parts, fuels and lubricants and other components of the club’s work.

Taking into account the listed features and factors, a table of approximate costs of the future project is compiled

Expense item	1 month	1 year	One-time expenses, rub.	Total for the year, rub.
Rent or purchase of a building, territory (from 80 sq.m.)	From 50 thousand	From 600 thousand	100 thousand	700 thousand
Territory equipment			240 thousand	240 thousand
Purchase of equipment and yachts (10 yachts, schooner)			2 million 130 thousand	2 million 130 thousand
Purchase of computer equipment for the office (1 set)			30 thousand	30 thousand
Website creation and support, hosting, purchasing scripts			49 thousand	49 thousand
Regular advertising expenses (over 12 months)	45 thousand	540 thousand	45 thousand	540 thousand
Salary (for 12 months)	From 281.5 thousand	From 3 million 378 thousand		From 3 million 378 thousand
Taxes (12 months)	From 90 thousand	1 million and more		From 1 million
Unforeseen expenses			259.4 thousand	259.4 thousand
Total	376.5 thousand	4 million 518 thousand	2 million 853 thousand	7.4 million

The tax component of expenses will be one of the main items of regular expenses. The standard list of payments that the organization will pay to specialized bodies is contained in the table:

The financial year traditionally begins in January; from this month the amount of mandatory tax contributions that an enterprise must pay regardless of its form of ownership is calculated.

In general, the yacht club is a modern, promising and highly profitable type of business activity. The initial investment is very high, but with a qualified organization and a competent marketing campaign, it pays off within the first year of operation. True, in order to achieve such a result, it is necessary to have a number of special and marketing knowledge, put in a lot of effort and spend a lot of time. With a combination of favorable economic factors, a well-thought-out business strategy and the personal efforts of the founder, the yacht club will become profitable and will have a tendency to develop.

D To introduce yachting training in a club, you should familiarize yourself with the following material:

“Can you imagine 120 meters of laid concrete in water?” - Admiral General Director Mikhail Gusak asks admiringly. It's hard to imagine. Just like the fact that the cost of a ship lift, which has no analogues in Russia, which is “beyond Moscow,” is about four hundred thousand euros. But the amount of investment that has already been made in the yacht club on the Krasnoyarsk reservoir becomes clear. And that’s not all - a project to create a marina (yacht parking) of European level is currently being implemented here.

More expensive than in Europe

Since there is a reservoir in Krasnoyarsk, which has become entrenched in the popular consciousness under the name “sea,” there must also be yachting. The Admiral yacht club appeared in the late 70s of the last century. Then there were five small boats and two hangars. In 2005, a group of investors decided to open a private yacht club, Aurora. Soon the merger of Aurora and Admiral took place. And a large and costly construction began.

“If you saw this coast in 2005 and now, these are two different coasts,” emphasizes Mr. Husak. - Business came here for a specific purpose - people bought yachts and saw that there were no conditions here. There was no infrastructure as such, and at first they made it for themselves. They invested. Then a new circle of people appeared who said: we now have the opportunity to afford to buy a yacht, because here we have where to stand, where to store, where to service.” Now Admiral has more than 50 members, owners of ships of different categories - from 20 to 70 feet with a displacement and up to 50 tons. There are 13 large-scale, exclusive yachts. There could probably be more. But yachting in Russia in general and in Krasnoyarsk in particular is an expensive hobby with too many difficulties.

“Short season, very expensive import of equipment - not everyone wants to spend an amount much larger than in Europe. And maintaining a vessel there, in general, is cheaper: the season is long, and the consumption on the water is less than the cost of storing a yacht in the winter,” lists Mikhail Gusak. A vessel made of expensive plastic, chrome-plated metal, with a teak deck, and valuable wood trim, must be stored in conditions with a certain temperature regime. It is not designed for extreme cold. Therefore, large boathouses (hangars) were built at Admiral, and significant investments were also made for this. The cost of maintenance is individual for each yacht.

“In a year you can spend 3-10% of the price of the vessel. It all depends on how you operate and what you want, says Mr. Husak. - If you want to redo everything on the ship, of course, it will be expensive. Although I don’t understand why? It's better to buy a new one. And there is an ascetic type of content. Main costs - technical control. And fuel – how often do you drive.”

Every year - different nature

The Krasnoyarsk Reservoir has very significant water drops, such is its specificity. This adds headaches to Admiral management.

“In the spring the water mark was 230 m. Now it is 241 m. The water has risen by 11 meters. What’s good in Moscow is that there is a maximum of 2-3 m, and during the season - 1.5 m,” states Mikhail Gusak. The impressive drop must be matched by a pontoon system capable of rising and falling depending on the water level.

“Last year there was little water - some members of the yacht club didn’t even “dump”, there wasn’t enough draft. Including our fault. Now we have made it so that everyone can go sailing anyway. The slip has been improved,” notes the head of Admiral. But every cloud has a silver lining: because of this feature of the reservoir, its nature is different every year.

“Coming to the same bay, you always discover something new. We have one client who has been away for three and a half seasons and says about our sea and nature: “I haven’t been everywhere yet, I haven’t seen everything here.” But no matter how the Krasnoyarsk Reservoir changes in appearance, the yacht club must constantly invest in coastal facilities. Their destruction is continuous; water is an aggressive environment. It’s only in the pictures that everything is easy and impressive - yachts, sails, blondes on the deck, martini glasses. In life, everything is much more prosaic - for example, every month the yacht club takes water samples, cleans the water area of ​​brought garbage, etc.

This year, the yacht club has begun a new major investment project - the construction of a full-fledged marina European classification with separate vessels, each of which will have its own individual place. In total, about 100 yachts can be accommodated there. different sizes. In the bay where the “admiral’s” yachts are now located, vessels of other organizations, including government ones, also coexist with them. And at low water they sometimes even touch their sides. “Therefore, we decided to purchase land that was not exploited. The project is designed for three years. Now we are at the approval stage,” says the director of the yacht club.

Sign of stability

Mikhail Gusak compares “Admiral” to a puzzle. The new marina is another important element. Already available details are the services of captains (mostly people who came from the Yenisei River Shipping Company), sailors and technical support. The idea is that club members receive a full range of services, and after purchasing a yacht they have one concern - how to find time to go sailing:

“Wealthy people now have the opportunity to relax on the weekend here, 45 km from Krasnoyarsk. I arrived, boarded the yacht, which was already fueled, the technical regulations were carried out, everything was checked, the sailors would help to unmoor, if necessary, there was a captain. At the start, we provided only pier, slip and minimal technical services. And today all this has already grown, is supported and will only expand further.”

At the same time, according to Mr. Husak, Admiral’s pricing policy remained at the level of 2006-2008. But new directions are emerging: “Previously, we did not consider a small fleet for ourselves, but this year we are creating a technical base for it, opening premises, and training personnel. People don’t want to take their broken scooter to Krasnoyarsk; it’s more convenient for them to fix it on the spot. This service is in demand, we provide it.”

In March 2013, the Admiral yacht club became the official representative federal company"Akvatekhnika", engaged in the sale of motor boats and yachts. Its portfolio includes brands such as Monterey, Beneteau and Azymut, new to the local market. The Moscow company itself approached the Krasnoyarsk yacht club with a proposal for cooperation.

By the way, it is not enough to buy a good yacht - it is important to deliver it. Mikhail Gusak notes that the club has worked out a delivery scheme:

“This is not our business, but there is a system of contracts. Can you imagine how to transport a ship weighing 30 tons, length 17 m, width 5 m? We use a boat carrier. The cargo travels at a height of 15-20 cm above the road, and in some places, on slopes - up to 5 cm. This is a very complex process, it takes from 10 days to two weeks - from Moscow to Krasnoyarsk. Another option is delivery by the Northern Sea Route. Large cargo ships sail there. They are loaded in European ports, and the ship arrives there under its own power. They go to Dudinka, and then along the Yenisei the ship rises to the Krasnoyarsk hydroelectric station and passes through the ship lift to us.”

According to Mr. Husak, the club has enough of those who are renewing their fleet of yachts - about 40% of the original composition.

“This is commensurate with the growth of the gross product in the region. You can approach such purchases differently. But this is not a credit card that you put in your pocket, board a plane and fly out of the country. The yacht needs to be protected, stored, and it is here. This is our stability. When such people buy such bulky things that are cheaper to maintain in Europe, and yet keep them here, this indicates that they want to live on Krasnoyarsk soil,” sums up the head of Admiral.