As you know, a dealer is a representative of a company engaged in promoting/trading the products of a specific manufacturing company in a certain territory. Here we will look at an article about how to become a dealer, what you need for this.
The advantage of this status is special programs cooperation, as well as support and assistance in development from the manufacturing company. In addition, usually the manufacturer himself, and not the dealer, is involved in advertising the product, which, in turn, will help you significantly save on its promotion.
Another important advantage is that specialists from the development and training, sales, after-sales service, marketing and IT departments will help you set up all the processes that are simply necessary for the successful launch of a dealer and start working in accordance with manufacturer standards. This is not the case in all companies, but in all large ones this is the case.
How to become a dealer
So, let's look at information on how to become a dealer - an official representative of any organization or manufacturer.
Company requirements
Almost any company will require you to:
- Stable financial position;
- Experience in your chosen field;
- Dealer business plan;
- Interest in the products of this company;
- Having a team of professionals on your staff;
- Availability of necessary technical equipment;
- Ready for investment and, if required, construction.
And, of course, the following documents:
- Charter of the future dealer (if you are a legal entity);
- Foundation agreement (if any);
- Certificate of state registration;
- Certificate of tax registration;
- A document certifying the authority of the head of the organization;
- A lease/sublease agreement for non-residential premises or a certificate of ownership of non-residential premises where it is planned to organize a sales location for the future dealer (separately for each such premises);
- Director's passport details;
- An agreement with a sub-dealer, if any (if the declared place of sale belongs to a sub-dealer);
- Bank details.
Priority regions
It often happens that in some regions of the country the dealer network is already sufficiently developed, and additional opening of representative companies in them simply does not make sense, although, of course, it is possible. At the same time, there are regions in which there are very few dealers, and therefore very often manufacturing companies publish information about priority regions for opening partners. For example, at the time of publication of this article, BMW prioritized the following regions for dealers:
- Belgorod region;
- Vologda region;
- Kaluga region;
- Udmurt region;
- Chuvash Republic.
Strictly speaking, there is nothing to be surprised about here, because why open a dealer of this brand, for example, somewhere in Moscow, if there are already plenty of them there, if at this time there are regions where there are almost none of them. Here, by the way, it would be nice for some readers - future dealers - to think about moving, even if not permanently. After all, this is directly related to the success of your business – its payback, profit. Almost all companies have such priority regions.
Tenders or what companies take into account when choosing a dealer
If we take the BMW company again as an example, then in order to become a dealer, you will most likely also have to participate in a tender, because there may be several applicants. When choosing, preference will be given to the applicant who best meets the company’s requirements (see paragraph “What is needed?”).
How much money do you need?
If you want to become a car dealer, then the costs will range from 20-30 million rubles, depending on the make of the car and real estate prices in your region. In all other cases, the numbers are much smaller, and sometimes they are not required at all.
Distance business has long ceased to be an unusual phenomenon. Proof of this is the numerous online stores, where anyone can make a purchase without leaving their home. Saving time and money are definitely benefits of online shopping. From this article you will learn how to independently organize a business selling clothes online, find potential buyers and successfully develop your business.
How to start selling clothes online?
Anyone can start their own online. Often this does not even require big investment. Enough to have free time, constant access to the Internet and the desire to earn money.
For example, many housewives who are in maternity leave for child care, is attracted by the sale of children's clothing via the Internet. Potential buyers are fellow mothers who are looking for unusual and inexpensive things for their children. Having organized their business online, women are in no hurry to return to their usual routine work and continue to develop their profitable business even after maternity leave.
In order to start your online business, it is absolutely not necessary to do wholesale purchases and be afraid that the product will not be in demand. Selling clothes online allows you to act as an organizer joint purchases. In other words, people will order the product they are interested in from you, make an advance payment, and you will buy it from the supplier and earn your percentage for the work done. Today, many individual entrepreneurs work according to this scheme, for whom it is much more comfortable to work at home on a computer than to trade on the market.
Deciding on the assortment
Let's say you decide to start selling clothes online. First of all, you need to decide on the assortment. The main criterion for successful online sales The relevance and relevance of things in the region where you live serves. Perhaps there are no beautiful evening and cocktail dresses in your city, or it is completely impossible to find high-quality children's shoes. It is important to carry out comparative analysis available retail clothing stores, read forums and find out the opinions of friends about what they would be most willing to buy from you.
An important factor is the average per capita income in the region where you are going to organize your online trading. Inflated prices can repel potential buyers, and too cheap clothes may raise doubts about its quality. Try to focus on those products for which you will have as little competition as possible.
How to find a clothing supplier?
The wide variety of clothing suppliers can be confusing for a new online retailer. Today you can order clothes both in the CIS countries and far beyond the borders of the Commonwealth. The most profitable suppliers are, of course, Chinese clothing manufacturers. The leaders among resources offering online sales are AliExpress and TaoBao. However, if the latter site is aimed at native Chinese speakers, then users from all over the world can make purchases on AliExpress.
The advantage of Chinese suppliers is high quality inexpensive clothes. Through the Internet you can order quite exclusive things from China that cannot be found in any retail store Russia.
The main rule for wholesale purchases on such a site is the rating of the selected seller. Make a transaction only after making sure of his integrity and the quality of the goods. You can check this by looking at reviews from customers who have already placed orders with this supplier.
The AliExpress resource protects the rights of both parties, as evidenced by a well-thought-out payment system. After selection the desired product the customer pays the full amount of its cost, after which the seller sends the goods by mail. The money deposited into the system will be transferred to the seller’s account only after the customer receives his product and confirms its quality and safety during shipment. Otherwise, the buyer has the right to ask for a discount or a full refund. The system guarantees that any parcel will arrive safely, including clothes purchased through the store. The Internet in this case greatly simplifies the transaction process.
How to find potential buyers?
Once you have decided on a clothing supplier, you need to start searching for potential buyers who will be interested and profitable in your product. You can try to open your own online store, but this will require cash investments(website creation, design development, promotion in search engines, searching for a hired administrator, etc.) Therefore, the most rational way for a newbie to find buyers is a group or community on social networks.
You can create such a group absolutely free by advertising your services and posting an assortment of custom-made clothes. At first, friends and acquaintances can act as potential buyers. Gradually, people will start to learn about your online clothing selling community and will tell their friends about it. The principle of so-called “word of mouth marketing” works flawlessly to this day.
However, if allowed financial resources, then you can entrust the promotion of the community to professionals who will invite potential buyers based on the targeting principle. In other words, there will be people in your group who will actually start ordering. Remember that buying clothes online should be as comfortable as possible for your potential buyers.
Payment methods for orders
For the convenience of transactions, you need to offer customers various ways payment for orders:
- Transfer to a bank card or money transfer to a bank account.
- Payment with electronic currency (WebMoney, Qiwi, YandexMoney).
- Postal order or cash on delivery.
- Payment in cash upon receipt of goods.
In addition, in order to insure yourself against the buyer’s refusal to order, you can introduce a prepayment system, which can range from 30 to 50% of the order. full cost goods. This item may even include making payment transactions much easier and more convenient, which significantly saves customers time and money.
Delivery of the order to the buyer
Proper organization of order delivery to the buyer will not only have a good impact on the reputation of the online store, but will also significantly reduce the time it takes to complete the transaction. You can arrange delivery in the following ways:
- Deliver the order to the buyer's home yourself.
- Deliver the goods at a pre-agreed location on neutral territory.
- Ask buyers to pick up goods directly from the seller's home.
- Hire a courier who, for a nominal fee, will deliver the goods to right place and time.
- Send goods by mail with cash on delivery.
The advantage of online shopping is that you can buy this or that item without leaving your home. That is why it is better to give preference to delivery to the buyer’s home. It will be convenient if delivery is positioned as free, and you include its real cost in total cost purchases.
Agreement between seller and buyer
A well-drafted service agreement can protect the seller and buyer from possible misunderstandings during the transaction process. Moreover, it does not matter whether it is a legal document or a formal agreement in words. The main thing is that both parties fulfill their obligations.
For example, a mandatory clause of such an agreement may be an advance payment of 50% of the purchase price or a refund if the product turns out to be defective or does not fit in size. The buyer must be sure that he will not lose his money and will receive a quality order that will meet his expectations.
Taxes - to pay or not to pay?
Any entrepreneurial activity on the territory Russian Federation must be legally formalized and registered with the tax authority. Contributions to the state treasury will not only save you from possible problems, but will also help you create a confident future. After all, having registered as individual entrepreneur, you will make monthly social and pension payments, from which your pension will be formed in the future.
However, if you are not yet confident in the success of your online business, you can try making a few trial orders for friends or relatives. If you see that selling clothes online is bringing positive results, then it makes sense to continue to develop your business by registering it legally. In the last few years, it has become possible to register online businesses in accordance with tax code RF.
What else can you sell online?
Selling clothes online is not the only way to organize online trading. You can sell anything. The main thing is that the product is in demand and relevant among the residents of your city or region. Thus, unusual women's jewelry and accessories, various devices for the kitchen and home, car accessories and replica watches are very popular. famous brands. People will always be looking for unusual things that can be easily purchased without traveling abroad.
Online business is responsible and hard work. Selling clothes online or any accessories requires a certain amount of time in the early stages. However, with a properly planned business project, the result is stable income won't keep you waiting long.
A company representative is a specialist who promotes products specific manufacturer in a certain region. Any sane person who wants to achieve financial independence dreams of taking such a vacancy, since it is quite profitable and very interesting work. We will tell you how to become a company representative in your city in this publication.
Where to start?
In order to become a representative of a large company you will need:
- Experience in a specific field;
- Competent business plan;
- Personal interest in products;
- Availability of a team of professionals;
- Necessary technical equipment;
- Willingness to invest funds.
In addition, you need to collect a package of documents:
- Charter;
- Constituent documents;
- Certificate of registration;
- A document confirming that you are the head of the organization;
- Lease agreement for office premises;
- Bank account.
Dealer without investment
Many citizens who want to try their hand at this field often ask the question, how to become an official representative of a company without investment? There are several ways:
Trade on order
You've probably seen the “made to order” mark next to some product items in the price lists of online stores. This means that the buyer must deposit money for the goods into the seller’s account, after which, after a certain time, he will receive his purchase.
If you look at it through the eyes of a businessman, the situation looks like this:
- The entrepreneur signs an agreement with the supplier for the purchase of goods at dealer prices;
- Displays the product for sale at its outlet, or rather, includes it in the price list and various promotional materials;
- The buyer pays for the purchase, after which you buy the goods from the supplier with the money received and transfer it to the buyer.
If you want to become a representative of a company in a region without significant financial investments, choose a market segment that includes goods whose cost ranges from 5–20 thousand rubles. Inexpensive goods For daily consumption, consumers prefer to buy from nearby stores, even if the price is slightly overpriced. If you choose too expensive products, you will have to rent an elite office or store. For example, for car sales, large areas are rented for showrooms.
Goods for sale
If you have firmly decided that you want to become a representative of companies, but do not have the funds to realize your plans, you can try to enter into an agreement with the manufacturer in order to receive goods from them for sale. Many large companies meet budding entrepreneurs halfway and willingly agree to such cooperation.
The most important thing is to sell the products in established deadlines. If you do not have time to sell all the goods within a certain period of time, you will have to pay money for it, and 1-2% more than its original cost. In some cases, suppliers take back unsold goods. Return conditions must be specified in the contract.
Free testing
The manufacturer sends samples of its products to the sales representative so that he can try them out. If you find such a company that agrees to provide you with their products for free to test, consider yourself very lucky, because many suppliers refuse to work under such conditions, so the chance to test products for free is a great success for a newbie.
Official Representative
This is the most profitable option, since you get a guarantee that the products you sell will be of interest to the end consumer. The supplier provides you with complete information support, and also provides assistance in the organization and development trading enterprise. Advertising specialists promote products on professional level, so you don’t have to waste time and energy on it.
Work in a foreign company
Many domestic enterprises are not adapted to agency work. In addition, some of them may not fulfill their obligations. In this regard, newcomers are often interested in how to become an official representative foreign company? Abroad, this form of sales has long become commonplace and has become widespread. If you have no work experience, look for a company that provides training.
Let's take a closer look at what steps you need to take to become a representative of a foreign company:
- Choose a line of work that you are familiar with. For example, a mechanic might sell industrial equipment, since he has certain knowledge in this sector;
- Find a suitable company and offer your services to it. Necessary information can be obtained from the Internet or from industry directories;
- Decide on the product range. For example, along with lifts for car repairs, you can offer consumers balancing stands, compressors and other equipment for car services;
- Enter into an oral or written agreement with the company;
- Study the product carefully to determine its commercial and technical advantages.
Advantages and Disadvantages
Before becoming a company representative in your city, you need to familiarize yourself with all the advantages and disadvantages of this profession.
Pros:
- There is no upper limit on income levels. The more efficiently you work, the more you earn;
- There are no competitors within the company;
- Support from a strong partner;
- Free training;
- Quick start.
Cons:
- Lack of permanent salary;
- Large risks of losing start-up capital.
Where can I find a company?
Are you interested in how to become sales representative companies? Many manufacturers post information about available vacancies on their own websites on the Internet. You can also send your resume to different companies. Perhaps someone will respond and offer you cooperation.
Try to collect as much information as possible about the activities of different companies. This will help you choose the right supplier, on whom the success of your business depends 90%. You should not give preference to any supplier based on low prices. If you are committed to serious work, you need to pay special attention on the company's reputation. It is also very important that the products you will sell are in demand in your region.
How to choose a company?
Before making a final decision which company or manufacturer is more profitable for you to cooperate with, you must first find out.
Construction materials
Nowadays trade building materials brings good profits, so many successful entrepreneurs cooperate with companies that produce such products.
Before that, decide on the scope of work. You can open a small outlet or large supermarket. It all depends on your financial capabilities. According to experts, at the stage of formation, the average company will bring much more profit than larger trading network. You should not strive to conclude a cooperation agreement with a large manufacturer. At first it is better to work with small company. In this case, you will earn good money and gain the necessary experience.
Furniture
This is the simplest and most easily implemented idea. Almost all furniture that can be purchased on the market is sold through dealers. An exception may be foreign-made products or large retail chains.
If you decide to start a business and don’t know, first of all you need to find a furniture factory and agree on cooperation with it. The manufacturer bears full responsibility for the complete set of furniture and its quality. If the buyer discovers any defect, furniture factory obliged to replace the product.
Baby food
Before that, many aspiring entrepreneurs get jobs as sales representatives. This allows them to gain the necessary experience and understand the range that is offered. modern manufacturers baby food.
This approach is quite justified, since products intended for children should be different high quality. If you open own store and purchase poor quality product, the company will quickly go bankrupt. Working as a sales representative allows you to learn from the inside all the features of trading such products, and the experience gained will guarantee the success of your business.
Video: About the profession of sales representative
Confectionery
It is most profitable to sell food products during a crisis. Despite the fact that almost all citizens are starting to save, they continue to buy food, and especially sweets. Before that, draw up a competent business plan and find reliable suppliers who sell quality products at affordable prices. Most profitable option– direct deliveries of goods from the manufacturer. In this case, you will receive the latest products at low prices.
To reduce the payback period, enterprises can be installed in educational institutions or in shopping centers some . In such walk-through places, chocolates, cookies in small bags, lollipops, etc. are excellently sold. Since this piece of goods sells quickly and in decent volumes, vending machines will bring good income.
Let's try to figure it out - who are dealers, what are they for, and what does it take to become one?
Almost every serious company in its development reaches the level where it is necessary to increase the volume of products produced and expand the geography of sales to increase profits. And it is at this stage that the search begins for a person who could promote the product of this company in a certain region of the country or abroad.
So, a dealer is a legal or individual purchasing the company's products at wholesale prices and at special conditions and selling it in small wholesale or retail. In other words, it is an intermediary between the manufacturer and the buyer or other intermediaries. Due to the fact that the dealer is the largest wholesale buyer, he has exclusive conditions for the purchase of goods, buying them at the lowest prices and with all kinds of discounts.
Such conditions are also beneficial for the product manufacturer, which, in addition to increasing volumes, also receives representation of its product in a new region, while shifting the solution of most organizational issues to an intermediary. In addition, when concluding an agreement, a clause is stipulated on the regularity of purchasing goods, thus relieving the manufacturer from searching for a market for its products.
If you are planning to open an individual entrepreneur, you should know what you will have to pay
Qualities required for a mediator.
Not every person is given the opportunity to reveal himself in the field of trading; for this you need to have certain qualities, without which you should not even start, otherwise you will simply waste your energy, time and money. You can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving your home on the official website http://myavon-company.ru<
To expect success, you must have the following qualities:
- — Stress resistance;
- - Determination;
- — Competitiveness;
- — Activity;
- — Initiative.
This set of qualities will allow you to achieve success in your business and grow professionally and financially.
Remember that you should simply radiate confidence - “that you are right.” Your task is to convince potential customers that the product you offer is the best and highest quality. If you are negotiating with a representative of stores or other retail chains, then try to make them believe that the products you provide will simply be swept off the shelves. You must be very convincing and have a thorough knowledge of the products you offer in order to persuade them to cooperate with you. Be prepared for the fact that there will be failures, this should not unsettle you, know that “your” client is waiting for you somewhere, you just need to find him. But if you don’t find it, then you can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving home, on the official website http://myavon-company.ru
Required documents.
To qualify for a position as a company representative, you need a number of documents, because this is an official business that can bring in serious money.
As a rule, the supplier usually requires compliance with the following conditions for signing a cooperation contract:
- — You must be a legal entity.
- — Mediation agreement.
- — Presence of an office.
- — Availability of a certificate.
In order to enter into an agreement you will need the following documents:
- Passport details.
- Certificate of registration with government agencies.
- Certificate from the tax service.
- Bank details.
- Foundation agreement.
- Dealer Charter.
Permission to sell a vehicle from the traffic police (if you decide to work in the automotive business).
You will have to have contracts and documents certified by a notary. And we already know our notary office
Premises rental agreement.
When you have collected all the documents, become an official representative of the company and have concluded all the necessary agreements, do not think that you will be left to the mercy of fate and you will have to cope with the difficulties that arise on your own. Your success as a dealer is an increase in profits for your partners, so they will provide you with support and every assistance.
First steps.
As soon as you have received an appointment in your region, you are faced with the question of what first steps to take in this business so as not only not to go bankrupt, but also to make a profit? First of all, monitor the market in the territory entrusted to you and find out how strong the interest in your product is and in what ways you can boost the level of its sales. Research your main competitors and how they operate.
Try to develop your own customer base and lure customers away from your competitors. Using the Internet, make a list of companies that may be interested in your product; before making an appointment, try to make as many inquiries as possible about your potential client. Based on the data received, choose a course of action during negotiations. The larger your customer base, the greater your profit will be, and money, as you know, is a fairly strong motivator.
What criteria are used to choose a dealer?
If you want to work with a large and serious company, you will have to withstand competition from other applicants. In order to have an advantage over them, you need to know what companies look for when choosing a dealer. First of all, this is your experience in this field; the region in which you live is of great importance.
If the company does not have offices in this region, they will be more willing to cooperate with you. You will also be given preference if you already have your own established client base. Much attention is also paid to the business plan you provide, your reputation, the availability of a technical base, qualified workers and the possibility of customer warranty service. So, the better you prepare, the better your chances of getting the job you want.
How much money needs to be invested.
Most people who want to try themselves as a dealer immediately have a question: how much money will I have to invest in this business? There is no definite answer to this question, because many factors influence this, and it all depends on the scheme you use. After all, you may be able to negotiate with the manufacturer to receive products for sale, in this case you will avoid large investments and pay the company after you sell the goods, but the price with this scheme will be slightly higher than if you paid immediately.
If you decide to pay for the goods immediately, then the size of your investment will depend on the type of goods and the volume of the batch you purchase. Don’t forget to take into account the costs of delivering goods, renting warehouse and office space, recruiting employees and legal and accounting support for your activities. A scheme often used is where the buyer makes a pre-order and makes an advance payment to the dealer. By the way, he, in turn, having received the money, pays for the goods to the manufacturer, and the amount remaining in addition to the prepayment is the profit that the intermediary received.
In general, if you do not have enough money, you will have to convince the manufacturer to meet you and choose the option in which you do not have to shell out money right away.
This type of activity has many pitfalls, but at the same time it is very interesting and very profitable. But only a competent approach and comprehensive analysis will allow you to achieve success, because only by overcoming difficulties can you get something worthwhile.
Perhaps after reading this article you will think about not spending your money on a dealership, but just on your favorite company.
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