Your own gym business. How to open a gym with quick payback

From year to year, young people and adults turn their attention to leading a healthy lifestyle. Going to gyms has become fashionable. When choosing a gym, amateur athletes pay attention to factors such as:

• walking distance,
• style and decoration of the room,
• professionalism of the service personnel,
• a variety of sports equipment and much more.

A preliminary analysis of this area of ​​activity shows that the sports services market is very developed in our country and has high competition . However, not every potential competitor uses all the opportunities available to them and focuses on the long term.

There is still room in the market for entrepreneurs who want to provide the population with quality economy class services.

Many middle-income people would be happy to go to fitness clubs and gyms if they had sufficient financial resources to do so.

The correct approach to organizing a business and rational use of available financial resources will allow you to implement your activities in such a way that even with the provision quality services With the use of advanced equipment, the cost of visiting a gym will be very attractive for all segments of the population.

In order to avoid possible mistakes and most effectively begin the implementation of your project, any activity should begin with the process of drawing up a business plan. It is the map of your business, the intentions laid out on paper.

Only after forming a complete picture of the future business and determining an action plan should you take on the active part of the project.

How to Write a Gym Business Plan

There are a number of key issues, without solving which you shouldn’t even think about starting a business. This:

• Marketing
  Market and competitor analysis. Determining the list of services provided and your competitive advantages.
• Investment
  Selection of premises and its design. Purchase necessary equipment.
• Operating
  Determination of operating mode, selection of service personnel.
• Financial
  Definitions of constants and variable expenses. Profit planning and project payback.

An in-depth analysis and the decisions made as a result will result in ready plan your future project. Only this approach guarantees risk minimization and a speedy return on investment.

Competitor analysis

Having decided on the location of your future hall, you should first of all embark on “espionage”. Visit the halls of your “colleagues” in the industry and conduct a comparative analysis.

During such an “operation” you will need to clarify:

• average price per hour of visiting the gym,
• quality of equipment and premises,
• operating hours and availability of other related services.

Such research will help you decide on development priorities, draw up a rough picture and plan of action.

Range of services provided

To attract customers you need to implement marketing plan.

For customer retention it is necessary to provide him with the maximum possible range of services at the lowest prices.

Some of the gym service add-ons you can offer your clients include:

• Massage room;
• Pool;
• Sauna and separate showers;
• Small sporting goods store, non-alcoholic bar;

The services of the gym itself are usually provided in different forms:

• Independent studies

Clients can only come to keep in shape. For this category, it is necessary to provide the opportunity to visit the hall once.
Some visitors will want to come periodically, but practice without a trainer. For such visitors, you can introduce subscriptions, the purchase of which will help them save money.

• Lessons with a trainer

Typically, this form is preferred by a certain category of people - beginners who want to change their lifestyle, so they need a person who will constantly motivate them and push them forward.
For them, subscriptions to systematic classes with a trainer will also be attractive, as they will force them to “earn back” the money invested.

Choosing and equipping a room for the hall

There are no special requirements limiting the choice of premises. The service is in high demand among the population and over time, with a responsible attitude towards business, good results can be achieved.

But to increase your profit potential and customers, you should consider that:

• It is better to open in areas with a large number population (dormitory areas). People are more willing to go to the gym if it is located near their home.
• The absence of other halls nearby will allow you to save on marketing and promotions.
• A premise located near the road with wide access roads and parking space will be another plus in your favor.
• There is a high probability that you will remodel the premises. It is necessary to agree on this with the owner in advance.

Room size and the possibility of redevelopment will play a key role in determining its value.

When renting premises, please note that established standards in the gym you need to allocate 2 square meters per person. m. area.

If we take as a unit of calculation 100 clients who can be in the hall at the same time, then its minimum required area should be equal to 200 sq. m.

At the design stage, you should consider that gym users can be both men and women.

In order for both parties to feel comfortable in your room, it is worth separating the male half from the female half. At a minimum, there should be 2 changing rooms and 2 showers in the room. The area of ​​the hall will also need to be divided into two parts.

Now you need to decide on the remaining premises:

• Area 40 sq.m. need to be allocated for men's and women's locker rooms.
• 100 sq.m. - for a swimming pool (which will become a competitive advantage).
• The reception area can be placed on an area of ​​20 sq.m.
• The premises for sauna and massage will occupy 40 square meters. m.
• In addition, a pantry, toilet and director's office will be needed. Another 50 sq. m. will have to be allocated for these purposes. m. area.

Thus, rented premises for a gym for 100 people must be at least 450 sq.m.

Plan for the future sports complex and make an estimate for the renovation of the premises. Perhaps the best option would be to build your own building. Once the project pays for itself, you will have your own space and more gross profit than if you rented.

Purchase of equipment

It's no secret that the main thing in the gym are the machines themselves. The wider and more varied their selection, the greater customer satisfaction.

We will focus on middle-class clients, so we will not have the opportunity to buy expensive equipment. After all, in this case, the project will take too long to pay off.

Elite clubs are constantly updating their equipment, as they provide services to the most demanding clients who want to exercise exclusively on new and modern equipment. For this reason, you can always easily find high-quality and durable used exercise equipment on the market. Thanks to this feature, you will be able to purchase the most diverse and relatively new equipment for your fleet at a residual depreciation price.

Thus, investment in equipment for the amount of 750,000 rubles. will be more than enough.

Minimum a set of necessary equipment and training equipment(number of units is approximate and may vary):

• Treadmill (stationary) – 6 pcs.
• Exercise bike – 6 pcs.
• Wall bars - 6 pcs.
• Power complex projectiles – 3 pcs.
• Complex simulators for gymnastic exercises – 3 pcs.
• Rowing simulator - 4 pcs.
• Abdominal trainers – 6 pcs.
• Small sports equipment and equipment: dumbbells, gymnastic balls, step pads and other fitness equipment

You also need to purchase sports furniture, which is also needed for other premises:

• Sofas, tables and chairs for the reception area, administrative space and benches for the gym.
• Wardrobes for staff clothing and other furniture for the administrative premises and the director's office.
• Lockers and benches for changing rooms.
• Other interior items for the room and room decoration (mirrors, hangers, etc.).
• Equipment and furniture for swimming pool, sauna and massage room.
• Office equipment, TV and music installation.

In order to provide the gym with the necessary furniture and equipment, it will be necessary to spend, according to average estimates, 200,000 rubles.

Calculation of working hours and selection of service personnel

A strict work schedule with maximum use of time of day will be another attractive factor for clients. The hall should be open seven days a week from 7-00 to 24-00. For a working day of 14 hours, the work process must be organized in two shifts. When distributing shifts and drawing up schedules, employees' days off should be taken into account.

In many ways, gym attendance will depend on the staff. Therefore, when hiring, you should pay attention not only to the professional merits of candidates, but also to their politeness and sociability.

The number of workers and their workload will depend on the number of shifts and work schedule. Female trainers are more suitable for fitness, while male trainers are more suitable for the gym.

It should be remembered that visitors will see their mentors as a standard to strive for. Ensure that trainers meet the required external criteria. It is better to hire a girl who has a superficial understanding of sports to work as a receptionist.

For the gym to fully operate, it is necessary to create a staff of several groups of employees.

Managers:

Service personnel:

• Trainers and instructors – 8 people;
• Massage therapists – 2 people;

Support staff:

• Technicians – 2 people
• Reception – 2 people

Calculations for project organization

Perhaps the largest expense item will be wages. In general, the salary will be considered individually, depending on the level of professionalism and value of the employee.

Below are approximate figures based on positions occupied:

• The manager and accountant should receive a salary of 45,000-40,000 rubles.
• Instructors and massage therapists – 20,000 rub.
• Reception — 15,000 rub.
• Cleaning lady – 10,000 rub.

For staff motivation working directly with clients, it is best to implement a bonus system.

The bonus can be calculated based on the income received from the sale of subscriptions to classes with trainers.

To quickly replace worn-out shells always requires a lot of money. Since the quality of the simulators directly determines the result of your activities, it is worth organizing a special sinking fund and make contributions to it in the amount of 10% of profits. This will help you collect some funds for a rainy day and get through it painlessly.

Renting premises

Although we talked about the greater efficiency of building your own building, financial plan we will calculate based on rental costs.

On average the price is per 1 sq.m. in the “dormitory” area it varies at the level of 1,000 rubles. for 1 sq.m. Based on this, monthly rent will be 450,000 rubles.

Utility payments— electricity, water, heating – 60,000 rub.

Other expenses – stationery, telephone payment and advertising - 10,000 rubles.

Example of a business plan for opening a gym

Consumable part

D To determine the total amount of investment, it is traditionally calculated first. The calculation is made for the period of the first working year.

Initial investment costs – 7,350,000 rubles.

• Rent of premises – 5,400,000 rub. (advance payment for the year).
• Repair and reconstruction - (based on the estimate) up to RUB 1,000,000.
• Purchase of equipment – ​​RUB 750,000.
• Purchase of furniture and equipment – ​​200,000 rubles.

Monthly expenses – 415,000 rub.

• Salary – 345,000 rub.
• Utility costs – 60,000 rub.
• Other expenses - 10,000 rubles.

Depreciation charges— 10% of net profit for the reporting period (in this case, the project will not pay off in the first year).

Total consumable part in the first year - 7,765,000 rubles.

Revenue part

The daily work schedule provides for a 14-hour working day for the hall. The complex can serve up to 100 clients simultaneously. The gym can serve up to 500 people per day.

However, when analyzing competitors who have been on the market for a long time, it turned out that on average, about 80% of its members visit the hall per day. bandwidth. Considering the conditions of great competition and the likelihood of difficulties in attracting clients, we assume that during the first year the hall will be visited by approximately 20% of clients from the daily potential. The average cost of visiting the hall with a subscription is 250 rubles.

Planned income = 100 people*250 rub. * 350 working days = 8,750,000 rub. per year.

Project payback = 7,765,000 rub. / 8,750,000 rub. ≈ 10-11 months.

The idea of ​​creating your own gym is very good prospects. However, the key factor for its implementation is the correct organizational policy aimed at attracting and retaining customers.

The most in an efficient way is creation of a subscription system, under which clients pay for their visiting rights in advance.

Analysis of markets and competitors confirms the popularity of gyms among the population, so the provision of comprehensive and high-quality services should be your main guideline in your desire to make a profit from the business you are creating.

With growing interest in exercise and a healthy lifestyle in particular, many people are spending more and more time and money on getting in shape and maintaining good health and fitness. Therefore, in lately More and more entrepreneurs are appearing who want to make money on people’s desire to be beautiful.

One of the attractive startup ideas own business is the opening of a gym.

For many people, going to the fitness center is inextricably associated with maintaining the correct regime. Moreover, it is this type of establishment that allows you to play sports that has the widest target audience - from young people and girls to older people.

The relevance of the discovery is due to the fact that often only there people can get advice from a qualified trainer not only on how to structure their workouts, but also nutrition, etc.

The disadvantages include:

• Relatively large number investment for opening.
• High competition from other gyms (usually there are several of them even in small town), fitness clubs, dance studios, swimming pools, etc.

There are a lot of advantages:

• High profit level.
• Quite low operating costs.
• Lack of seasonality.
• High demand for services regardless of the economic situation.
• Few space requirements.
• Simple organization of work.
• Customers who buy subscriptions most often buy them for a long time to save money and become regular visitors.
• Opportunity to sell related products and expand the range of services.
• Relatively low payback period.
• Quite a high level of profitability.

Required documentation for registration

To legally carry out a business, you must register an enterprise. Either or is acceptable. It would be best to choose . When registering, you will also need to select .

LLC is suitable for those entrepreneurs who plan to expand the list of services provided. In addition to registration with the tax authorities, you will need to complete a number of documents:

• Permission from Rospotrebnadzor.
• Contract for maintenance of ventilation and air conditioning systems.
• Housing office service agreement.
• Passport of a sports institution.
• Lamp recycling agreement.
• PPK is a document that establishes the procedure for production control.
• Medical records for all employees.
• Permission from the fire department.
• Permission from the sanitary-epidemiological service.
• Permission from the territorial property management service.

All these documents can be completed in 2-3 months. A huge advantage is that there is no need to obtain a license.

Types of establishments and their pricing policy

Most often, there are three main types of gym clubs: male, female and universal. Thus, the first type is characterized by the presence of a large number of strength training equipment various directions. The second type is characterized by a functional division of space into a cardio zone, a strength training zone, as well as space for group classes (yoga, Pilates, stretching, etc.).

As for universal halls, there is a division into 2 categories. First, men's and women's activities can be separated by time of day or day of the week. However, this option is not very convenient for clients and for this reason is not profitable. Secondly, the hall can be divided into different zones so that clients can study without disturbing each other. Finally, the third option is to have two rooms: men's and women's. However, it will require much larger investments.

In addition to dividing the halls according to client affiliation, they provide various pricing policy. Thus, there are three main groups of similar establishments in terms of cost:

• Economy class.
• Middle price segment.
• Elite business class lounges.

More often pricing policy differs due to its location and the list of services offered. The average price segment is characterized by the cost of an annual subscription in the amount of 20-30 thousand rubles. However, there are usually various options subscriptions: day, evening, night or one that allows you to visit the hall at any time of the day.

Selecting a room, its renovation and decoration

To organize work, it is advisable to find a room with an area of from 150 square meters. Of this area, part of the space should be allocated to the following zones:

• 2 locker rooms - men's and women's.
• Administrative premises.
• Utility premises.
• Toilets.
• Showers.
• Reception desk and small waiting area.

The selected premises should have the opportunity for subsequent expansion. In this case, the location should be well accessible from the entrance point of view. The remaining factors are not so important and depend on the price category chosen for the work.

Before purchasing and placing equipment, it is necessary to renovate the premises, make zoning and select an interior design. Most often, it should be chosen based on the chosen symbols of the club, the colors used in the logo design, as well as personal preferences.

For a hall operating in the middle price segment, having its own design style is welcome: this factor becomes especially important if there are plans to open the whole network clubs.

When designing, it is important to consider the following factors:

• It is best to line the gym floor directly with carpet. A lint-free carpet is an ideal floor covering.
• For other rooms, you should use tiles with a special coating that prevents slipping.
• The hall should have air conditioners and air purifiers. Control is possible both from a general remote control and manually.
• The walls can be covered with standard relief plaster. It looks beautiful and is inexpensive.
• For the locker room, you should purchase sectional cabinets that can be locked with a key.
• Showers and toilets should be located in locker rooms. It is advisable that the additional bathroom be located directly next to the hall.

Required equipment and supplies

In order to organize the work of an institution, it is necessary to have a large amount of equipment. Since the universal version of the gym (which can be visited by both men and women) is the most profitable, it will require not only the availability of various strength and cardio equipment, but also equipment.

Among the necessary equipment are:

• Mats for yoga and Pilates.
• Bodybars.
• Dumbbell row (from 0.5 to 40-50 kg).
• Fitballs.
• Jump ropes.
• Weights.
• Pancakes for barbells (weights from 0.25 to 50 kg).
• Various vultures.
• Step platforms.
• Balls for functional training.
• Sandbags.
• Training ropes.
• Elastic bands.
• Yoga blocks.
• TRX loops.

In addition, you will need to purchase a number of simulators:

• Several treadmills.
• Exercise bikes.
• Ellipsoids.
• Benches for working all muscles.
• Power frames.
• Benches for bench press (horizontal and inclined).
• Crossovers.
• Multistations.
• Butterfly.
• Biceps machines.
• Triceps machines.
• Top pull.
• Various hummers for the back.
• Leg exercisers, etc.

In the long term, the most successful option is to develop the gym to a level by adding group training services (and, as a result, the appearance of a separate room), children's programs or martial arts (there should also be a separate room for them) and a swimming pool (if the premises allow). In this case, the establishment will have a large number of new customers, which will significantly increase profitability.

At the same time, it often makes sense (especially when creating a gym operating in a low price segment) to buy used exercise equipment - this will reduce the level of initial investment several times.

You can watch the following video to learn how to properly equip your establishment:

Search and employment of personnel

A gym club will not be able to function normally without qualified personnel:

• First of all you will need managers and administrators who will deal with registration of subscriptions, communication with potential clients, consulting visitors on any issues and monitoring the work of the hall.
• Secondly, there should always be a person on duty in the gym trainer. A separate advantage of having this position is that he can conduct personal training (as a rule, during free time from duty), which in the middle price segment is paid in the amount of 700-1000 rubles per lesson per person. This will allow the hall to receive additional profit. The trainers should include both men and women, and depending on the work schedule, it is advisable to hire at least 3-4 specialists in order to provide clients with a choice of trainer.

The staff must be sociable and be able to competently sell services. It is desirable that each coach has a sporty and attractive appearance, as well as various certificates of advanced training.

As the establishment develops, it is advisable to think about the availability marketing specialist. Finally, you will need cleaning woman, website development specialist(he can be hired one-time) and accountant(who can work part-time).

Search for clients

In order to attract clients, managers will have to make cold calls. For example, a room might focus on attracting corporate clients, giving them a certain discount for a one-time purchase of several subscriptions.

It is advisable to promote the establishment in social networks and by creating your own website. In this case, it will be possible to attract The main target audience is young people aged 16 to 30 years. If the first clients are satisfied with the work of the hall, they will recommend it to their friends and acquaintances.

It is important to make a beautiful and attractive sign and signs showing the route to the hall.

This will let potential customers know about its existence and give them a reason to call and find out more. detailed information. At the same time, such signs should attract attention: be unexpected, bright and memorable.

Finally, an entrepreneur should think about the need to carry out various types of promotions. It is advisable to initially, when drawing up a business plan, set a minimum cost threshold for annual, six-month, three-month and monthly subscriptions, and then launch various promotions (one after another) that will stimulate customers. Most good option is to spur people on by telling them that there is an expiration date special offer ends.

Among the attractive offers we can also highlight:

• Providing a month of work with a personal trainer for free when purchasing a ready-made subscription: in the long term, this option is the most successful, since in this case the client is likely to continue paying for personal training services.
• Providing several months as a gift.
• Providing free service freezing or re-registration to another person, etc.

Costs, profitability and payback of the project

As for costs, they seriously depend on the size of the establishment, specialization and equipment. So, the entrepreneur expects the following expenses:

• Purchase of furniture and equipment - about 400 thousand rubles when purchasing used equipment and from a million rubles when purchasing new equipment.
• Payment of rent for several months – from 60 thousand per month.
• Buying a computer, installing the Internet and telephone line- about 50 thousand rubles.
• Buying an MFP costs about 5 thousand rubles.
• Equipment for locker rooms, showers and toilets - about 150 thousand.
• Carrying out repairs and decoration of premises - from 100 thousand rubles.
• Buying an audio system and TV costs about 20 thousand rubles.

Among the expenses for the operation of the hall, one can highlight wages for employees, taxes, rent, utility bills and advertising. The profitability of such a business is very high and amounts to about 60-70%. Therefore, the payback period (even when purchasing new equipment) is quite low and amounts to from 6 to 12 months. The annual profit after a year of establishment can reach 1.8-2 million rubles.

Thus, opening a gym involves certain difficulties, but this business will always be in demand and also bring stable income. It is important to correctly calculate the occupancy of the hall and not to chase profit due to an increase in the number of clients: in this case, there is a high risk of them leaving for competitors. To increase profits, the establishment must gradually expand the list of services provided.

A healthy lifestyle (healthy lifestyle) is an essential component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch worries many novice businessmen. In terms of popularity, this direction is second only to information technology And entertainment business, for example, .

IN big cities a sufficient number of large fitness centers and very strong competition from online monsters. In a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their capabilities and likely risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs planning to develop this area.

How to open your own fitness club from scratch?

To open sports center If you have start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• purchase equipment and shells;
• hire a staff of qualified employees;
• take care of advertising.

Fitness services

A modern sports club is not limited to just a gym and an area for fitness training. This is a whole project that combines a large number of complexes designed to increase performance, develop and strengthen the body and spirit.

Over the past decades, the range of products has expanded significantly group programs. Various types of yoga are increasingly found on fitness club schedules. They offer all kinds of dance programs and even original training complexes consisting of elements of yoga, Pilates and stretching. For pool lovers and those trying to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs may have in their arsenal:

• gym;
• massage and other therapeutic procedures;
• spa;
• sauna and/or hammam;
• solarium;
• nail service;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding this range. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a swimming pool.

Required Documentation

Executing documents and registering a business should not cause any difficulties, because the set of documents, as well as the procedure for obtaining them, are standard:

1. Registration legal form at the tax office. At the beginning of your activity, it is more advisable to use individual entrepreneurship (IP). This will allow us to work with a simplified taxation system in the future.
2. Selecting OKVED indicating:
   • 04 – services in the field of physical education and health;
   • 61 – activities of sports institutions;
   • 62 – other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, add a solarium, massage, nail service, then you need to indicate in advance all the necessary OKVED codes.
3. Obtaining permission from Rospotrebnadzor. To prepare such a document you need:

• contract for maintenance of ventilation and air conditioning systems;
• service contract for the housing maintenance office;
• an agreement with an organization licensed to recycle fluorescent lamps;
• medical books for staff;
• PPK (production control program) and institution passport.

If to open some grocery stores is necessary, then to open a fitness club without additional services There is no need to obtain any license. The exception is for institutions providing medical services.

Selecting a room

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for “neighbors,” then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the residential areas of the city. True, in this case it would be more expedient to buy a premises, since in this format rent will make up a significant part of the costs.

If you plan to open a fitness club with an “All inclusive” approach, then you should think about a larger premises. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

The most optimal location in this case would be the city center. At the same time, it is not at all necessary to buy premises, because rent will not be expensive for such an enterprise, since it will be able to bring a good profit.

Large dimensions will allow you to accommodate a large number of visitors on your territory and expand the range of services offered to the maximum. And the presence of presentable premises equipped with modern equipment and exercise equipment will interest respectable clients who are willing to pay good money, which, in turn, will lead to increased profits.

When choosing a suitable premises, it is important to consider the size and terms of the lease agreement. It is clear that this document will differ from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas located in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. It is this period that should be considered as the latest period for the return on investment.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers there will be.

The minimum set of exercise equipment, which is ideal for quality training, includes the following items:

• treadmills (at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/incline bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• a machine with free weights for leg flexion/extension;
• barbells, dumbbells, weights, discs, yoga mats and other small items.

Advice: You should not buy a butterfly trainer, it is an absolutely useless trainer, used mainly to satisfy curiosity.

Everything discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, cabinets and showers. If a fitness club expects to offer clients also beauty salon services, then it will require: nail service etc.

Staff

When all other points have been considered and completed, you can move on to personnel selection. Only experienced trainers should be hired who have sufficient training and knowledge to conduct effective training. Minimum staff in a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

So to open small fitness club from scratch, you need to hire 6-7 people. In the future, along with expanding the range of services offered, there will be a need for additional employees. Nurses, a massage therapist, a yoga or water gymnastics instructor, etc. may be required.

The important backbone of the team, of course, is the coaches. Their selection should be taken very seriously. Preference should be given to former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since every person is very scrupulous when choosing a gym and fitness club.

Today, the choice of a sports institution begins with the Internet. Moreover, the potential consumer is looking for a fitness club that best satisfies his needs, paying attention to the location, the presence of a sauna and swimming pool, the qualifications of instructors, the availability modern equipment etc.

In this regard, the marketing plan should begin with identifying target audience. Moreover, the more specifically this segment is described, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing you need to do is create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will arouse genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will allow you to spread information about the gym on social networks.

How to open a gym from scratch?

To enter the market of sports and recreational services and become its full participant, a significant starting capital. Not all businessmen have the required amount, but this is not a reason to abandon the idea of ​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take out a loan. At the same time, it is important to understand that with proper business organization, it can easily pay for itself in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with limited wallet sizes. Let's look at a few simple ways budget savings.

What can you save on?

1. Gym clients rarely pay attention to the decoration of the walls and ceilings in the room. Refusal of elite materials in favor of conventional painting will save the lion's share cash under repair.
2. Touching on the topic of exercise equipment, it is worth noting that there is no point in buying expensive sports equipment. Consumers are little interested in the brand and manufacturer. The main thing you should pay attention to when choosing equipment is quality and durability.
3. An economy format fitness club does not need expensive advertising (radio, television). It will be enough to post leaflets around the area, at bus stops, and make a beautiful and bright sign. A good move is advertising on the Internet, for example, on social networks. It is very important that the first customers leave positive feedback online about the work of the gym.

Where is saving irrational?

1. Staff salaries. The staff must consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, clients will simply go to another fitness club. Therefore, it is important to ensure that the room is equipped with high-quality air conditioning and ventilation. This will allow you to achieve a comfortable atmosphere in the halls.
3. Each locker room must have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive plumbing fixtures that have a presentable appearance. appearance and different long term services.

How much does it cost to open a fitness club from scratch?

The lion's share of costs will be associated with renting or purchasing premises for a gym. If we consider the average premises (250 m²) in Moscow, then rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is approximately 200,000 rubles.

Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a business plan for a gym based on the fact that this business has a large number of potential clients - the middle and upper classes of the population will be happy to visit the new gym. The new entrepreneur cannot but be pleased with the fact that even despite huge amount already open halls, you can easily open your own business and quickly accumulate a sufficient number of visitors. The main thing, as always, is to properly advertise your establishment and try to reduce expenses to a minimum at the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.

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First of all, it is worth assessing your capabilities - opening a huge fitness club with all the services that are available is not possible for a novice businessman, there is not enough money. We will open a gym, without unnecessary services and functions. Opening such an establishment is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids opening additional halls and providing clients more possibilities for training and health improvement, but for now let’s consider the simplest business option in this area.

Where to open a gym

The owner of his own premises, of course, will receive more income due to savings on rent. We don’t have such premises, and buying premises is a very expensive business. Our business plan for a gym will be written based on the rental of premises. Now we will describe the process of finding premises with optimal characteristics for our business.

Let's decide on the number of square meters for our business - to install all the necessary equipment, we need 30-40 square meters; exercise equipment, weights, and so on will be located here. In addition to the main hall, we cannot do without a locker room and a shower room. A locker room of 10 square meters would be an excellent solution, the same amount is needed for a shower room. There is one secret here - we don’t need to look for a room where there is already a shower; we can buy and install several shower stalls. It is cheaper, easier to install and connect the water supply. Once you have decided on all these indicators, you can begin searching for premises.

Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query into the search bar and you will find many sites where you can find a room based on the area, square footage and other indicators. Try it, experiment with the set of parameters. We need to keep gym costs down as much as possible, so don't target the city centre. There, rent is more expensive and all the premises have been occupied for a long time. Look for free space in sleeping areas and basements. Search for yourself optimal option may take your time, but it's worth it. The average price for 50 square meters in the basement is 30 thousand rubles.

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How to open a gym: buying equipment

First of all, you need to renovate your premises so that clients can study comfortably and enjoy it. Most likely our basement will be in poor condition, it needs to be redecorated, run water into the shower and install several light sources. Renovating the entire gym will cost us 50 thousand rubles, high costs, but they will quickly pay for themselves. Only when the hall has been renovated and lights installed can you begin to look for equipment. It is very difficult to understand here for a person who has never worked in this field. You need to take the advice of a specialist.

By using the services of a specialist in this field, we will be able to arrange our gym as optimally as possible for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.

A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. It will cost you from 150 thousand rubles to equip the hall. You can, of course, save money on some exercise equipment, but people who do this will immediately notice cheap exercise equipment and go to another gym where they don’t save on them. Let's write this figure into the gym's expenses and move on to the next point of our business plan.

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Gym business plan: personnel search

A small gym needs a person who will accept payments, subscriptions and show the price list to new visitors, as well as a trainer whose services visitors can use. We will tell you in detail how it is easier to find the right person for these activities and how you can save a little on employee salaries. Let's not forget that we also need to clean the gym after training - this also requires a person.

The cleaning of the hall can be done by a hired cleaner, who will wash the hall once a day - after classes. Cleaning lady on on an ongoing basis earns 15 thousand rubles a month, we will find a person willing to wash the hall once a day for 5 thousand rubles. Don't think that this is too little - you need to save on everything to reduce the cost of the gym.

Any gym needs to have a trainer who can help clients with advice. Professionals in this field will demand too much wages for us to meet. We will find a specialist in universities, training trainers for gyms. Young students with sparkling eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach piecework wages. When thinking over a business plan for a gym, add the price for a personal trainer to the price list. The average price for a personal trainer per month is 1,500 rubles. For each client that the trainer attracts to personal training, the trainer himself will receive the entire amount - 1,500 rubles. This incentivizes the person to work, and if he fails, you will not pay the person for something he does not do.

You can put anyone in the position of accepting payment, including yourself - you can tell better than any employee about the advantages of your gym, how you can have a great time there and what promotions, trainers, and services there are. Considering that wages This type of activity reaches 15 thousand rubles, it is better to work yourself - you save money and work with clients.

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Our potential clients are office workers, rich students, entrepreneurs. Almost any person who can afford a gym membership is our client, and we need to find as many as possible willing to give us their money, increasing the income of the gym. We will use two types of advertising – leaflet distribution and online advertising.

We will distribute leaflets during the lunch break near large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting, and clearly priced for a one-time class and monthly membership. Clients don't like it when there are no specifics.

A very cheap and effective way of advertising is advertising on the Internet. Find the city’s website and add information about your hall there, find VKontakte groups associated with your city and write there advertising posts. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.

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