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Confidentiality Agreement
and processing of personal data
1.General provisions
1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM Service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.
1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.
"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and
"User" -
or individual having legal capacity and recognized as a participant in civil legal relations in accordance with the law Russian Federation;
or a legal entity registered in accordance with the laws of the state of which such person is a resident;
or individual entrepreneur registered in accordance with the laws of the state of which such person is a resident;
which has accepted the terms of this Agreement.
1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about methods of implementation professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; information about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above), communicated by one party to the other in writing and/or electronic form, clearly designated by the Party as its confidential information.
1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).
2. Responsibilities of the Parties
2.1.The parties agree to keep all confidential information received by one Party from the other Party during the interaction of the Parties, not disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, except for the cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.
2.2.Each of the Parties will do everything necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform official duties for the execution of this Agreement.
2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.
(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;
(b) if the information provided became known to a Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;
(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;
(d) if the information is provided at the written request of the authority state power, other government agency, or organ local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;
(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.
2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.
2.6.The information that the User provides to Insales when registering in the Services is not personal data as defined in Federal law RF No. 152-FZ dated July 27, 2006. “About personal data.”
2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided new edition Agreements.
2.8.By accepting this Agreement, the User understands and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send to the User personal offers, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.
The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.
2.9. By accepting this Agreement, the User understands and agrees that Insales Services may use cookies, counters, and other technologies to ensure the functionality of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.
2.10.The user understands that the equipment and software, used by him to visit sites on the Internet, may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.
Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.
2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account the User, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements). In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales of unauthorized access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of accessing your account.
2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.
3. Responsibility of the Parties
3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.
3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.
4.Other provisions
4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or through a courier, or sent to email to the addresses specified in the license agreement for computer programs dated December 1, 2016, the accession agreement to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.
4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).
4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.
4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.
Publication date: 12/01/2016
Full name in Russian:
Limited Liability Company "Insales Rus"
Abbreviated name in Russian:
LLC "Insales Rus"
Name in English:
InSales Rus Limited Liability Company (InSales Rus LLC)
Legal address:
125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11
Postal address:
107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”
INN: 7714843760 Checkpoint: 771401001
Bank details:
Competition is the most perfect and merciless mechanism of market trade. It is the struggle with competitors for market share that makes business owners think about the client and the quality of the product. The word competition itself (Latin concurro - to collide) speaks for itself: struggle, competition for one’s piece of the pie, gives rise to new technologies both in marketing and in production.
Reasons for weak competitiveness
Are you a small or medium business owner? Are you being strangled by your competitors? You don’t know what else you can come up with so that customers stop leaving you and sales levels are restored? Are you just watching your competitor's company grow, but can't understand how they do it? It's simple:
- your business strategy is ineffective or non-existent;
- you have neglected things and are not in control of the situation in the company and outside it;
- low professionalism of key employees including the director;
- commercial espionage and sabotage.
But you can fix everything if you know what and how to do.
Market analysis of main competitors. Who are you and who are they?
As you know, you can compete both with your product and the quality of customer service, you can use legal and black methods to fight competitors, but all this has no meaning without a clearly developed strategy.
Where to start the fight? From answers to questions:
- What do you know about other participants in the market of related goods and services? (How many are there, who are they? How are they presented on the market, how do they promote themselves and their product?).
- How are competitors' products different? (Quality, assortment, supply, suppliers).
- What is pricing policy for goods from you and your competitors? (Cost, size and types of discounts, purchasing methods, margin system).
- What are the main advantages customer service your company and the competitor's company, what are the disadvantages? (Quality of staff work with clients, convenience, comfort, speed of service, feelings after purchase).
- Features of management (staff motivation, working conditions, work schedule, company policies and standards).
There are many useful methods for analyzing competitors: the method of Porter, Kotler, etc., but they are all based on the principle of comparing various features of a competitor’s business and making the right conclusions.
In order to get a complete picture - a map of competitors and their superficial analysis, it is necessary to answer the questions (see above), and summarize the answers in a summary table:
Table comparative analysis may consist of a dozen aspects and hundreds of factors, but each area of business has its own important areas that you should pay attention to first. For example: you don’t need to count your competitor’s staff or record the quality of managers’ work on a voice recorder if you know that the problem lies in the quality of the product or price.
This is exactly how you need to start the fight against competitors - by determining your place in the market and the place occupied by other participants.
The best way to get to know a competitor from the inside is to play a client or partner - it's like playing a spy. You can also make inquiries about the competitor from other competitors or partners. And of course, the Internet will help you, the main thing is to understand the source of the problem.
Work on mistakes
After analyzing competitors, errors in strategy and omissions that were not visible earlier are immediately visible. Next, you need to prioritize the problems that need to be solved first and plan how this will be implemented and in what time frame.
Even small changes in strategy can greatly improve sales and service performance. But you must remember that your company is also under the supervision of competitors and they will not remain idle.
Control the sectors in which you make changes. If you have changed the product range, monitor the buyer’s reaction to new product, if you hired or fired an employee, observe how the system works after the changes, etc. And by the way, all this should be done by a professional in the field of sales and marketing, who will be able to notice changes and draw the right conclusions.
Ways to deal with competitors
After identifying the pros and cons, both your own and those of others, you can safely begin to develop measures to reduce pressure from other market participants. There are different ways to combat competitors, but the nature of the measures depends directly on the result of competitor analysis:
- The competitor has lower prices. Find out why it covers discounts, or who its supplier is.
- At a competitor's better service and service. Get your staff trained. Develop customer service standards and implement them.
- Others process orders faster and in larger volumes - implement the system.
It’s impossible to describe everything with examples, but I think the essence is clear - first understand who we are fighting with, then find out the advantages and disadvantages, then take active action.
You can influence the behavior of competitors through active or passive measures. Active measures involve intercepting some of another company’s clients by penetrating someone else’s layer of the sales funnel. For example:
- opening retail outlets near competitor's points;
- visual advertising next to the “enemy”;
- SMS distribution to competitors' customers;
- dumping;
- anti-advertising of products.
- application of a set of measures to promote goods and position the company. Integrated marketing.
We will not list the black methods associated with the involvement of government authorities, etc. An analysis of the competitive environment and internal audit companies.
Passive measures to combat competitors are associated with internal optimization of business processes and product quality. Such measures include:
- personnel training;
- implementation of CRM;
- change in product range;
- creating a company image (image advertising);
- development of standards for working with clients;
- retaining regular customers. Generating repeat sales.
By understanding your strategy in the market, you can clearly understand what and when you need to do to fight your competitors. The retention strategy and the strategy for increasing market share are different directions, both in the development of the company and in the fight against competitors.
Conclusions
Fighting competitors is only possible for persistent and smart people who are able to control the situation at all times. The main thing is not to be idle and remember that everything changes: clients, products, marketing technologies, the needs of customers and employees. Keeping your main competitors in sight is the most main task fighting them, and everything else is a piece of jewelry.
How do you fight your competitors? Write in the comments!
IN lately Website owners often turn to us for help when competitors are trying to get out of the search results. The methods are different every time. Today we decided to talk about the three most popular ones. After all, as they say, forewarned is forearmed.
Method one. Screw it up.
Let's start with the most discussed and, in our opinion, the least harmless method - cheating. More and more questions about various cheats are coming to our Support Service. It would seem that it couldn’t be simpler - you cheated a competitor, the search engines noticed it, imposed sanctions - the road to the TOP is clear.
Most often, cheating is used to disable a competitor’s website. behavioral factors and bulk purchase of links.
Bulk purchase of SEO links
Buying a bunch of the cheapest SEO links to a competitor’s website, thereby bringing it under Minusinsk, is a common scheme that comes to mind for many attackers. In very severe cases, 18+ topic queries are used as anchors, just to be sure.
We look at how many incoming links there are to a competitor’s site (any services like ahrefs.com will do), buy a little more bad ones, and voila!
I will say this, I saw one case when such a scheme worked. Although basically, these actions are useless and do not lead to Minusinsk.
How to protect yourself: It is enough to monitor the growth of the link mass (for example, with the help of the Yandex and Google webmaster). And if the growth of the link mass is not initiated by you, it makes sense to write to Yandex support from the Yandex.Webmaster account and warn them about it.
Usually Platons (Yandex support service) meet halfway and say, okay, don’t worry. As has already been said, in most cases these actions did not lead to Minusinsk.
Cheating behavioral factors
Yandex punishes behavior cheating by removing the site from the TOP-20 for up to six months. Prices are also not exorbitant - from 3 rubles per transition; Why not purchase behavioral boosters for your annoying competitor?
It’s also easy to track cheating; just check Yandex.Metrica regularly.
We look at: quantity and quality of traffic, bounce rate, time spent on the site, browsing depth, clicks on links and pictures. That's enough for this. If something seems strange and unusual to you, write to Yandex support.
How to protect yourself: not long ago we had suspicions about one of our clients regarding behavioral cheating of his site, so Yandex support staff checked and said that the reason was different, and this was not cheating. So don't be afraid to write. Dialogues have been constructive lately.
We wrote in more detail about behavioral cheating and protection earlier.
Method two. Virus.
If a competitor decides to do this, it means that the game is serious and you have seriously annoyed him with something.
Every website can be hacked. Some are more difficult, some are easier. There can be many variations in how and how to harm a site.
Several cases that have been seen one after another on CMS Joomla sites, on the site on each page there is a hidden block consisting of external links to adult sites and other bad resources. At the same time, the site owner is not even aware of the existing problem.
But Yandex and Google may not immediately react to the presence of a virus:
But by the time they react, it will be too late.
How to protect yourself: regularly update your site management system, choose the most reliable CMS and don’t skimp on hosting. Check the site for viruses, for example, .
Method three. Content.
There are also many variations on the theme of causing harm through content.
Let's start with the trickiest one.
Results
As you can see, there can be many ways to harm a site, and this is not an exhaustive list. At a minimum, check your site for the shortcomings mentioned in the article; perhaps this will save you from the machinations of your competitors.
Well, whether to use this knowledge for evil or not - decide for yourself. I would advise using this time and money to improve your resource, for example,
How competitors can harm an entrepreneur, and how to neutralize possible intrigues and sabotage of ill-wishers - you will learn about all this in this article.
Almost any more or less successful entrepreneur Maybe be under the threat of “competitive sabotage”. Once you get in the way of an unscrupulous businessman, the company’s profitable activities can go down the drain, and well-established work - derailed. In fact, the reason for possible intrigues and showdowns can be just a well-organized business that is interfering with someone.
It is quite easy to harm an entrepreneur. And for this there is no need to interact directly, organizing open “wars”. It is enough just to write a corresponding application to the supervisory authorities and wait for an inspection to be carried out at a competitor’s enterprise. And the audit will probably find some inconsistencies or violations of the law. After all, for obvious reasons, it is almost impossible to take into account and fulfill all the requirements of the law.
It just so happens that the activities of state control and supervisory authorities can be used not only to protect violated rights and obligations, but also for unlawful purposes. After all, absolutely any citizen of the Russian Federation, even an unscrupulous competitor, a scandalous employee, or simply a disgruntled neighbor, can file a complaint about illegal actions of an entrepreneur, and supervisory authorities are obliged to respond to this complaint.
Of course, the application must contain specific information about the commission of actions that do not comply with the law, and for this, competitors need to know all the nuances of the enterprise’s work. However, there is a loophole here too. For example, unlicensed software installed on most computers of Russian entrepreneurs.
In accordance with Article 146 of the Criminal Code of the Russian Federation, illegal use of copyrighted objects is punishable by a fine, or compulsory work, or even imprisonment. This means that in order to initiate an inspection, it is enough to contact the Ministry of Internal Affairs with a complaint about the illegal actions of a competitor in using unlicensed software. And even if the fact indicated in the application is not confirmed, the entrepreneur’s nerves will be damaged, which means that the competitor’s sabotage will bear fruit in any case.
That is why entrepreneurs should not use unlicensed software products. Otherwise, they themselves, with their own efforts, will provide competitors with a reason for quite serious and at the same time very simple sabotage.
Also, an equally simple reason for a complaint may be a violation labor legislation. After all, few people fully comply with all labor standards, especially when being fired or hired. A competitor can take advantage of any vacancy available at the opponent’s enterprise and send a trusted person for an interview - for example, a pregnant woman, or a woman with children under three years of age.
If the entrepreneur refuses to hire this applicant, she will be able to complain about these actions to the labor inspectorate or the prosecutor's office. And in accordance with Article 145 of the Criminal Code of the Russian Federation, an unjustified refusal to hire a woman on the grounds of her pregnancy, as well as an unjustified refusal to hire a woman who has children under three years of age, for these reasons, is punishable by a fine or compulsory labor.
Types of inspections facing entrepreneurs:
- Tax audit;
- An inspection carried out by the Prosecutor's Office or the Ministry of Internal Affairs;
- Verification by others supervisory authorities(Sanitary and Epidemiological Supervision, State Fire Supervision, State Technical Supervision, Labor Inspectorate, etc.).
Reasons for inspection:
According to the law "About the police" “On operational investigative activities” and other laws of the Russian Federation, the basis for conducting an inspection by the Prosecutor’s Office, Ministry of Internal Affairs, UBEP, DEB, etc. may be information received by them about the signs of an illegal act being prepared, committed or committed.
According to the law "On the protection of rights legal entities and individual entrepreneurs when implementing state control(supervision) and municipal control» the basis for an inspection by the tax authorities, as well as the bodies of Sanitary and Epidemiological Supervision, State Fire Inspection, Gostekhnadzor, Labor inspectorates etc. may become:
- Citizens' complaints about violation of consumer rights,
- Appeals from citizens, organizations, individual entrepreneurs about harm to life, health of citizens, harm to animals, plants, and the environment.
This information can be obtained from any citizen or organization. All received applications must be verified, which means that the entrepreneur may face either unscheduled on-site inspection, or at least a conversation with the relevant officials and as a result, possibly the initiation of an administrative or criminal case.
The following may result in criminal liability:
- evasion of taxes and fees;
- violation of safety regulations at the enterprise;
- non-payment of wages, pensions, scholarships, benefits and other payments established by law for more than two months;
- violation of security rules environment during the performance of work;
- coercion to complete a transaction or refuse to complete it;
- illegal actions during bankruptcy (concealment of property), as well as fictitious and deliberate bankruptcy;
- implementation entrepreneurial activity without registration or in violation of registration rules
- malicious evasion of repayment of accounts payable
- illegally obtaining a loan
- carrying out financial transactions and other transactions with in cash or other property knowingly acquired by other persons through criminal means (money laundering);
- other actions for which liability is provided for by the Criminal Code of the Russian Federation.
Administrative liability may result from:
- offense in the area environmental safety rules for the use of natural resources;
- violation of rules established in the industries, energy, communications and transport;
- offense in the field of business activity;
- violation of advertising laws;
- violation of consumer rights;
- fictitious and deliberate bankruptcy and unlawful actions in bankruptcy.
- other acts, liability for which is provided for by the Code of administrative offenses RF.
Failure by an entrepreneur to carry out any action or procedure provided for by Tax, Civil, Labor, Criminal, Administrative, Land. Housing and other legislation of the Russian Federation may entail an inspection by the relevant supervisory or control authority and, as a consequence, the entrepreneur’s liability such as:
- Warning;
- Fine;
- Paid seizure of the instrument or subject of the offense;
- Confiscation of the instrument or subject of the offense
- Deprivation of special rights;
- Arrest;
- Expulsion of a foreign citizen or stateless person from the Russian Federation;
- Disqualification;
- Suspension of activities.
How to prevent or neutralize possible sabotage by competitors
It is almost impossible to prevent sabotage by competitors and ill-wishers. You can be friends with everyone only if you are not in business and do not inadvertently get in the way of other entrepreneurs. And then, it's quite difficult. There are a lot of envious people or simply scandalous people. You can never be sure that you have not crossed the path of some person, be it another businessman or even a former employee.
However, it is quite possible to neutralize potential sabotage.
- 1.
comply with requirements Russian legislation. Of course, this is not always possible, but it is necessary to strive for it.
- 2.
you need to protect all internal information in the enterprise - any paper and electronic documents, lists of clients, information that has any, even indirect, relation to the activities of the company.
- 3.
you need to be “friends” with employees. After all, they have direct access to the company’s documentation and, like no one else, can harm the enterprise. Paying on time wages and by complying with labor standards, there is less chance of making enemies in the face of your own employees.
- 4.
It is necessary to have competent and experienced specialists on staff who are able to protect the interests of the company both in the process of work and in interaction with supervisory authorities:
- accountants who are able to properly maintain accounting records and “close” information that outsiders should not see.
- lawyers who are able to conduct comprehensive control over compliance with the requirements of current legislation and hide all possible “shortcomings”.
- HR department and safety workers.
- 5.
it is necessary to have contacts of qualified accounting, auditing, law firms who are able to come to the rescue at the right time and provide full-scale and comprehensive support.
- 6.
Every employee at the enterprise needs to know how to behave in the event of an inspection. What they should and shouldn't say. What they should and shouldn't show. What they can demand from supervisory service employees and who they need to call in case of unforeseen circumstances.
And, of course, the most important thing is that you cannot relax and rely on chance. Every entrepreneur must understand that a competitor can not only harm prestige or financial situation firm, but also, perhaps, even contribute to the cessation of all business activities, which means that it is necessary to constantly monitor everything weaknesses in the “armor” of your enterprise.
The vast market of various commercial services, of which individual entrepreneurs are full members, is constantly in motion. New proposals appear all the time that are somehow better than the old ones. The quantitative and qualitative composition of participants in this market is changing. One of the main reasons for such changes in the market is competition. It is everywhere and concerns all participants in this market. It is thanks to this phenomenon that there is a constant struggle between various commercial structures for their interests. Individual entrepreneurs who have been operating for several years now find it much easier to resist this struggle than those individual entrepreneurs who are just entering the zone of this multifaceted battle.
Types of competition.
The process of competition itself commercial market very diverse. There are many time-tested and new methods of doing it. But in general, methods of competition can be divided into three main types:
- Legal methods.
- Hidden illegal methods.
- Illegal methods.
Accordingly, there are various methods of eliminating competitors. There are also quite a lot of them, and each of them, in order to obtain a greater effect, must take into account all the nuances in the actions of your opponents.
Let us consider each of the above types of competition in more detail and possible methods of countering them.
Legal methods of competition.
Given these types of competition, the actions of modern marketers are considered to be the most effective. In their arsenal, over the years of formation of small and medium-sized businesses, they have already accumulated enough effective and efficient techniques to adequately win the fight against competitors in almost all areas commercial activities. It has long been no longer considered fashionable to have a marketing specialist on staff of a commercial company; it has already become an urgent necessity. Internet marketers, specialists in promoting business on the Internet, stand apart here.
Of course, not every individual entrepreneur can afford to hire their own marketer, and even with experience in practical actions on the competitive front. But every individual entrepreneur who values his business and wants to develop can and even should use the services of such a specialist from time to time, or at least practice some of the methods from their arsenal himself. Here are some of the most effective marketing techniques today that will help you cope with your competitors.
— Carefully monitoring the actions of competitors and analyzing their effectiveness.
This means that you must know all your most significant competitors, be aware of all the measures they are taking to expand the market for their products or services, and also objectively evaluate the effectiveness of the actions they take. This is something every entrepreneur should do constantly.
— Create and constantly update a database of your regular customers.
This means that you are required to remember every valuable client of your business, as well as find out as much information about them as possible and enter it into your database. Small example:
— Knowing your client’s birthday, you can congratulate him in any form, even a simple SMS. This will not go unnoticed. You will further strengthen your connection with him. He will probably tell his friends and family about you and your services. Thus, through it, you will acquire more than one potential consumer of your goods and services.
— Maintaining a constant dialogue with key clients and creating special conditions for them to consume your services.
This method can be considered a continuation of the previous one. When creating client base, highlight the constant and most large clients. To prevent them from going to your competitors, it is advisable to offer them preferential terms for purchasing your goods or services. These may not necessarily be price discounts; installment payments or an offer of “interest-free trade credit” may be effective.
— Periodically conducting carefully planned advertising campaigns.
This can be done, including via the Internet, which does not require large financial investments. Sometimes they give a special effect advertising companies, created specifically against your main competitor. It is best to consult with a professional in this market about how to carry it out.
Hidden illegal methods.
Methods of competition related to this paragraph are not prohibited by law, but are classified as “hard”. They often border on illegal practices. Let's introduce some of them.
— Poaching personnel.
This is perhaps one of the most common and effective ways weakening their competitors. In this way you can solve several problems at once:
- Acquisition of an employee already experienced in this market sector.
- Obtaining some secret information about your competitor.
- A kind of “bleeding out” of a competitor due to the weakening of the qualitative component of its personnel.
There is only one way to counteract this - the creation of a special favorable conditions work for its most valuable employees.
— Copying the services and products offered by a competitor.
This method was called “Chinese” among businessmen. In this way, you can significantly minimize your costs for creating your commercial offers.
You can combat this method by improving the quality of your proposals and actively using the fact that you were here first. You can also use the competitor’s anti-advertising method.
— Dissemination of false information about the commercial services offered by the opponent.
This can be done in different ways, but the easiest way is through non-regular clients who also use your commercial services, and services of competitors. In this way, you can achieve the outflow of a certain amount of them to you.
It's best not to fight this at all. You just need to maintain the conduct of your business and the quality of the goods and services offered at a constantly high level.
Illegal methods.
It’s good that the dashing 90s have already passed, when such methods of competition were the main ones. Therefore, we will not focus on them special attention, but here are a few examples of such actions:
— Contacting your friends (relatives) working in state regulatory authorities in order to organize an illegal audit of the activities of a competing party. This is usually followed by the imposition of a large fine or even a decision to close the competitor’s enterprise.
— Destruction material assets competitor, which are used in its activities.
— Obtaining illegally insider information about the state of affairs in a competing organization and plans for development. With its help, subsequently, the competitor is usually ousted from the positions it already occupies in the market.
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