Today, many people prefer to open their own business rather than work at any enterprise. This is due not only to the fact that this occupation is more profitable, but also to the fact that today it is not so difficult to organize your own business.

First you need to decide what exactly will bring good income and within the power of a future entrepreneur. Many young businessmen burn out precisely because they underestimate their capabilities and take on something that is far away for them.

One of the most profitable and popular businesses is running your own tire service. Even if we take into account the fact that today quite a lot of them have already opened, especially in big cities x, they are not becoming less popular.

In addition, you don’t have to repeat after everyone else and think about how to open a truck tire shop. Considering Russian roads and the vulnerability of tires, this kind of business will be most in demand. Having taken on such a task, it remains to resolve some organizational issues.

Where to open a truck tire shop?

The location of the truck tire shop plays a decisive role. The profit of the entire enterprise will mainly depend on its correct choice. Naturally, it should be in close proximity to the roadway.

Her liveliness will only be an advantage. Before opening a truck tire shop, you need to find out about the presence of competitors. It would be good if there were no such organizations nearby. Although sometimes even their presence may not be a hindrance. If you prove yourself well, then there will be quite a lot of clients.

Rent or buy a tire shop?

When deciding where to open a truck tire shop, you should also decide whether the premises will be rented or purchased. If possible, then, of course, you should consider purchasing. In this case, it’s no longer scary if the business doesn’t work out at first.

In the case of rent, you will have to give a certain amount of revenue to the owner of the premises every month. But you don’t need to spend a large amount initially. Considering that the cost of land today is quite high, you will have to fork out more.

Equipment for a tire workshop

Once the most suitable premises have been selected, you should purchase and necessary equipment for tire fitting. Its list entirely depends on what services a particular service provides. Naturally, no tire service is complete without wheel balancing.

In order to provide such a service, it is necessary to purchase a specialized stand, with the help of which dynamic imbalance is removed. You will definitely have to buy a vulcanizer. In addition, you will need compressor and jacking equipment. A wheel inspection bath is also needed.

In addition to the minimum set of services, a tire shop can provide a more expanded range of services. If there are competitors, you should find out what exactly they do and try to expand your enterprise by providing what others do not do.

Before opening a truck tire shop, you need to decide not only on the choice of in-demand equipment, but also on its quality. You should purchase only proven machines, tools and materials.

The work of the craftsmen and, most importantly, its quality will depend on their condition. At first, you can, of course, pay attention to used equipment. However, later you will still have to purchase new machines, because used equipment will not last long.

Recruitment

Particular attention should be paid to personnel selection. Of course, every entrepreneur approaches this issue differently, but if you want clients to be satisfied with the quality of work, you should choose personnel carefully.

Business tire fitting, reviews of which will primarily depend on specialists, will become the most profitable if the staff is highly qualified. You can find professional personnel using advertisements on various websites and newspapers. At the same time, you should not take the word of people who agree to work at this enterprise.

It is better if they prove their qualifications and work experience. Of course, such personnel will need to be paid high salaries, but if things go well, their work will pay off very quickly. Clients satisfied with the work of the staff will definitely return.

Documents required to open a tire shop

To organize your own business, it is not enough to have one desire; you need to draw up documents to open a tire shop.

First you need to register legal form. If organized similar business an individual, then you need to open an individual business.

This is done in tax office. All the necessary paperwork for opening a workshop is also completed there.

In addition, you will have to obtain sanitary and epidemiological documents. To do this, the premises must meet all requirements and sanitary standards. Both internal and accounting journals of accounting and audits are prepared immediately.

Should I prepare the documents myself or turn to specialists?

The business idea "tire service" can become profitable business, however, not everyone can do everything on their own at once. If this is your first time encountering such a process, then it makes sense to contact a specialized company that will handle all the paperwork itself or provide competent advice on this matter. This will be much more effective and save time and nerves. If you have experience in these matters, and resolving such issues will not be a problem, then you can do the paperwork yourself.

Tire service advertising

No business will prosper if it is not well advertised. People should find out about the opening of a new tire shop in a certain area as soon as possible. This is not difficult to achieve. First of all, you need to think about an effective and noticeable sign that will attract attention to the workshop.

Creating your own business tire repair plan, you should understand that this is not a business where you will earn a huge amount in a couple of months. The complexity of this business lies, first of all, in the enormous competition - in large cities you can find about fifty tire shops with excellent craftsmen and reasonable prices. In addition, we must not forget about large quantities equipment necessary to open a tire workshop. You will have to invest a tidy sum just to start your business. So why, if everything is so complicated, are we writing about this business? The fact is that as the number of cars on the roads increases, so does the number potential clients tire service And these clients will, in any case, use the services of a tire workshop twice a year, and whether it will be your workshop or a competitor’s workshop depends on personal efforts and advertising.

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The advantage of this business is the constant flow of money, albeit not much. During certain periods, you will not earn very much money, which will only be enough to cover the operating costs, but during the season you will earn 5 times more than usual. In addition, we will tell you how you can reduce rental costs, staff salaries, and also introduce possible prospects to expand the business in the future.

Tire service business plan: first steps

The first thing you need to do is register your company. Registering a company as an individual entrepreneur will suit us - it will be easier for us to pay taxes, and in general for small businesses this is the most best option. Registration takes place in several steps, the main thing is to come up with a company name, indicate the authorized capital and owner of the company. In addition to this, there will be many more certificates, which not everyone wants to collect - there are special companies for this. They themselves, for a certain amount, will go through all the authorities and receive a work permit. Drawing up the documents will cost 3 thousand rubles, this is our first tire fitting expense.

After the registration of a tire fitting business has been completed, you need to start looking for premises for tire fitting. This is a very important, if not the most important, point of a business plan. If you don’t know where to open a tire shop, then you should take some advice from professionals. We need to choose the most suitable location for our business based on accessibility for clients, openness of the area and low rent, which allows us not to overcharge our services. Don’t chase the city center, the influx of clients will increase insignificantly, but the price will be 200 thousand per month. Too expensive for young business. Try to find a spacious garage or tire shop in an open area so that you can park several cars. In the Moscow area you can find tire fitting boxes for 10 thousand rubles per month. The fact is that such a box costs 60 thousand and its owner simply makes money from rent.

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Where to start a tire business

The main difficulty in opening a new tire shop is the price of the equipment; for the most part, the costs of the tire business are made up of it. If you buy absolutely everything you might need, of the highest quality, the price will reach 40 thousand dollars. Naturally, a new player in the tire market does not have such a budget. We will reduce our expenses, buy cheaper equipment and get by with the most the right tools. Now we will tell you how a tire service business plan can “lose weight” with the help of simple secrets.

In order to change the tires on a car, it needs to be raised. Cool tire change companies use a crane that the car is driven onto, lifted up, and then the tires are changed. Such a crane costs 160 thousand rubles. Let's replace it with a jack, which performs the same functions, but the process does not look as impressive. The price of a jack starts from 1.5 thousand rubles and reaches 17 thousand. Moreover, a jack for 17 thousand rubles lifts a truck. Also, when opening a tire shop, it is advised to buy a machine for cleaning old tires. This is a small installation costing 130 thousand rubles, which will wash old tires in ten minutes. But only 10% of customers want to pay for it, the rest simply throw the tires in the trunk and take them to their garage. We only need to buy equipment that will be useful in our work; we will not spend such amounts on unnecessary equipment.

We need to purchase a tire changer for passenger car wheels, a balancing stand and a compressor for pumping up pressure. This is the basis of tire fitting, the main tools for working with tires and repairing them. It is also worth purchasing a vulcanizer; it is inexpensive and is used quite often. All this equipment will cost us 102 thousand rubles and this is the most high costs in our tire service business plan. Thanks to these one-time expenses this business is one of the hardest to start with.

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Tire service business plan: personnel search

Typically, a tire repair shop is open in the afternoon, since car owners work for up to two hours, and after work they go to change tires and repair their breakdowns. We will proceed from this schedule and hire one person to do all the work in the workshop. For perfect job we need two people, but if we decide to cut costs to a minimum, we’ll have to do the work ourselves. We will not perform any special work, we will simply provide assistance with installing the jack and feeding the tool. We'll do the same accounting work and receive payment for the work completed.

Salaries in the tire fitting industry vary depending on the range of services provided by the technician. Just adjusting the car, putting it on a jack and replacing the tires is one thing, but adjusting the tire pressure, checking them for internal damage, and so on is another level of work. We will find good specialist and we will offer two types of wages - piecework or time-based. It is more profitable for us to provide piecework wages; this stimulates the employee more. In addition, during the off-season, we will not waste money without receiving any income. The optimal rate is 10% of total profit enterprises per month.

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Finding clients for tire fitting business

In any business, customers are the most important element. Clients bring their money and allow us to pay for our operation, clients force us to compete. Before you start your work, take care of your customer base - create an interesting promotion, distribute leaflets at the car wash to all customers, tell your friends that you have opened your own business and can provide services at a discount. Our task is to give some kind of start to your business; if you stand still, you will soon not only go into debt, but also lose the desire to work.

Don't forget the power of the Internet - these days it's very... effective tool for marketing and if you do everything right, clients will appear. Write advertisements on special boards, they appear on the Internet at every turn, tell about your services on social networks. Such advertising will cost a couple of hundred rubles, but it will bring about a dozen clients and will definitely pay for itself. Remember - the main thing is to have a sufficient client base by winter and summer, which will bring in enough money during the season so that you can then function on it until the next season. This is how all small tire shops live.

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Tire service business plan: expenses and income

Pay attention to how much money is spent on equipment. This is a huge expense for a tire service business and you don’t have to immediately pay 102 thousand for all the equipment - gradually buy each item on the list and when you decide to open your own tire service, you will already have everything you need. We need to spend a total of 102 thousand rubles on equipment. You can’t do without consumables – patches, oils, and so on. With a small flow of clients, our costs for materials will be 6 thousand rubles.

Operating costs are also quite high. We will pay 10 thousand rubles for renting the premises and 15 thousand rubles will go towards the salary of the foreman. Let's also add advertising costs - 3 thousand rubles per month will be enough. As a result, we need 28 thousand rubles per month for operation - a completely recouped amount.

Let's talk about income in this area. Replacing tires will cost the client 1,800 rubles, add here the price of diagnosing tire pressure - 1,000 rubles and we get average bill from the client. In order to pay for ourselves and pay taxes, we need to serve 10-12 clients per month. With the right advertising, you will get 10 clients per day.

Business in Russia. Guides to starting a business in the regions.
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* The calculations use average data for Russia

From 300,000 ₽

Starting investments

75,000 - 800,000 RUR

35-40%

Profitability

12-24 months

Payback period

Tire fitting as a business means a minimum investment, ease of organization, quick payback, and most importantly, consistently high demand due to the constant increase in the number of cars. Let's find out what you need to get started.

The Russian vehicle fleet is growing every year. Currently, there are about 300 cars per 1000 people. Moreover, this figure will clearly grow - the Russian Federation is in the sixth ten in this rating countries of the world. In the USA there are almost 800 cars per 1000 people, and in San Marino there are generally 1200 cars per 1000 people. Thus, tire fitting services will be increasingly in demand every year. Moreover, with the adoption of the law on the mandatory use of winter tires, every motorist has to change tires at least twice a year. Let's look at how to build a business based on a tire workshop.

Which tire mounting format to choose

Currently, there are two options for opening a tire fitting business – mobile and stationary. First of all, we need to decide in which segment we want to work.

If a stationary tire service has long been known to everyone and is usually a small room with permanently installed equipment for repairing and replacing car tires, then a mobile tire service is a specially equipped vehicle that provides on-site services for all types of tire work, usually around the clock.

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Both options for opening a tire shop have their own demand. Mobile tire fitting, of course, is developing at a faster pace, as it provides more convenience to the client, but its services are also somewhat more expensive. The disadvantages of mobile tire fitting, first of all, include the lower quality of the services provided, due to the fact that mobile equipment is more difficult to calibrate. In the future, the balance between the number of mobile and stationary tire stations will be leveled; mobile tire stations will be mainly used in case of breakdowns on the roads and other emergency situations, and stationary stations - for scheduled tire replacement.

What equipment is needed for tire fitting?

To ensure production, it is necessary to purchase equipment. An approximate list of equipment is given in the table below. The amount of investment required to purchase equipment is 357,000 rubles.

List of tire fitting equipment

	Name	Price, rub.	Quantity, rub.	Total cost, rub.
Main equipment
	Tire changer
	Balancing machine
	Jacks
	Compressor
	Impact wrenches
	Vulcanizer
	Pneumocart
	Extender
	Metal workbench
	Tool kit
	Set of consumables
	Delivery, installation, connection

If there is no connection to the electrical grid, then a generator will be required, but this option is undesirable, since the cost of providing energy will be significant.

For mobile tire fitting, you need approximately the same list of equipment, but in addition you will need a car with a cargo compartment, preferably at least 15 m. The cost of such a car, of course, is significant. For example, Mercedes Sprinter, Iveco Daily or PEUGEOT Boxer minibuses are suitable.

The number of manufacturers of tire fitting equipment is very large. The cost of a set of equipment starts from 150 thousand rubles. This, of course, is the cheapest and not the highest quality equipment. A high-quality kit will cost 300–400 thousand rubles.

What are the requirements for a tire shop?

Let us briefly dwell on the issue of the characteristics of the premises for stationary tire fitting.

The most significant issue when organizing a workshop is finding a suitable site. It is important to choose a convenient location, since the profitability of the business depends on it. The most attractive areas for a tire shop are those that are in an area of ​​high but slow traffic. These could be:

parking lots of mega complexes, shopping centers;

parking lots and garages;

areas at the entrance to residential areas;

busy city streets;

entrance to the city.

The most suitable area is the area behind the traffic light. While waiting for the green signal, the driver may look around the area and notice an advertising sign or sign leading to a workshop.

When choosing a location, you should pay attention to the presence of competitors nearby. This will allow you to assess the level of consumer demand and make a decision on choosing a site. The building of a tire workshop should be clearly visible from the road and have convenient access.

In addition to the characteristics of the site, it is necessary to take into account the room in which the workshop with all the equipment will be located. For an ordinary workshop, an area of ​​30 sq.m. will be sufficient. Any non-residential buildings are suitable for this: garages, hangars, etc.

Currently, the market offers ready-made modular solutions for a tire workshop. Their cost starts from 250 thousand rubles. As a rule, such a solution is cheaper than building a structure from traditional materials. What is especially convenient is that such pavilions are already equipped with everything necessary - from windows and doors to electrical wiring. Sufficient thermal insulation of the premises is provided.

Premises requirements:

the presence of ventilation, plumbing, heating and at least one window;

separate premises (i.e. outside residential buildings and public buildings);

finishing of floors and walls with moisture-resistant and explosion-proof materials;

explosion-proof lamps and devices;

Availability of a bathroom and shower for staff.

It is optimal if there is a small waiting room for clients. Separately special attention it is necessary to pay attention to the quality of the floor covering, since the equipment of a tire workshop weighs quite a lot and the floors must withstand significant loads.

Tire service staff

For round-the-clock operation of tire fitting, which is necessary, especially during high periods of demand for services, two teams of two people are required. One of the main advantages of this business is that almost anyone can do it, and special knowledge not required. Secondary technical or higher education, experience in car repair, tire fitting skills. One person can work at one installation station. However, this does not mean that there are no requirements for employees at all. Clients are earned through honest and high-quality work.

The average salary of tire service workers is about 40 thousand rubles, but it all depends on the region. The highest salaries are in Moscow and the Moscow region, as well as in the northern regions of the country, where the salary of a tire worker can exceed 60 thousand rubles.

How much do tire shops earn?

Cost of tire replacement services in small towns starts from 500 rubles, in cities with a population of over a million - from 700-800 rubles, in Moscow - from 1000-1500 rubles. The revenue of tire shops is highly dependent on seasonality, so there is no average revenue here. The peak of sales occurs in spring and autumn - the time of transition from winter tires to summer tires and vice versa. The start of the high sales season for tire fitting in the south of the country occurs in March and November, while in the northern regions the spring season starts a little later, and the autumn season earlier. At this time, the workload of tire workshops is such that they work around the clock in a very intense mode. During the off-season, some tire shops close.

A tire shop's revenue is also strongly related to its location. During the season, tire fitting brings in about 25-30 thousand rubles per day. Maximum sales volumes occur in November-December and March-April, as motorists change tires at this time. During the period of peak sales, the revenue of one workshop can reach up to 800 thousand rubles per month with daily maintenance of 15-25 cars. However, in other months, demand can sharply decrease to 4-5 clients per day and revenue of about 75-150 thousand rubles. In fact, such figures indicate that in the low season the tire shop operates on the brink of break-even, and profits are generated in the high season.

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The main expense item for a tire shop is wages and mandatory deductions from them. Other main costs include: rent of land, costs of materials for repairs and components, costs of utilities.

As for the payback period for a tire workshop, it ranges from one to two years. Basically, the payback period depends on the amount of equipment costs and the correct location of the workshop, which largely determines the amount of its revenue. According to experts, the profitability of tire shops is 35-40%

Where is the best place to open a tire shop?

Tire workshops are a fairly popular type of business. Their number increases every year, in some major cities There are 38 tire shops per 100 thousand inhabitants. In the ranking of cities with the highest concentration of tire shops per capita at the time of writing, the leaders are Krasnoyarsk, Novosibirsk and Yekaterinburg. Therefore, before opening a tire shop in your city, study the competition in the local market. This data can be obtained using services like 2GIS.

To ensure the efficient operation of a tire workshop, it is very important to choose the right location. First of all, good traffic flow is desirable, which passes near the tire repair shop. It is optimal to choose a location near major avenues, gas stations or large parking lots. This choice will help you reduce negative influences such a factor as seasonality, since you will always be in sight. It is not advisable to locate a tire shop next to competitors. As a rule, good places for the location of a tire repair shop are rarely empty, but options for the location of a new workshop can always be found.

Some experts point out that being located near garage cooperatives is a plus for a tire shop, since the cooperative generates traffic flow; other experts believe that this is a minus, since garage owners often change tires and rims themselves. In our opinion, the presence of a garage cooperative is rather a plus, since among car owners there are more and more women who find it physically difficult to replace tires, and young people who are used to paying for such services. Women and youth, according to workshop owners, are the best clients.

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The presence of a residential area near the workshop can also be a positive factor. Pay special attention to new multi-story residential complexes, whose residents may lack car services. Today you can estimate the density of competitors in many Russian cities using online cartographic directories like 2GIS.

Legal aspects of opening a tire shop

As for the organizational form of business registration, it is recommended to choose an individual entrepreneur. A limited liability company should be registered to open a tire shop only if there are several business owners. However, as a rule, the tire fitting business does not provide enough profit to be of interest to several owners at once.

There are no special requirements for tire fittings. However, if you do everything “as expected,” the costs will increase except to pay for the services of specialized companies for the removal and disposal of old tires, which many car owners abandon during installation after replacement. There are strict environmental regulations for the disposal of old tires, so having such an agreement will demonstrate your good intentions and law-abidingness.

The work of a tire workshop is subject to the taxation regime in the form of a single tax on imputed income (UTII). UTII is a special taxation regime that is available for certain types of activities, while tax accounting is kept in a simplified form, but accounting is still necessary. It is optimal, in the case of using UTII, to engage a specialized outsourcing accounting company to maintain accounting records and calculate taxes. The owner of a tire repair shop pays taxes on imputed income, social contributions and contributions to the Pension Fund, as well as personal income tax. When choosing a single tax, an organization is exempt from paying other taxes.

UTII is also convenient because on the basis of Art. 346.32 tax code In the Russian Federation, a company can reduce the amount of UTII payment by the amount of quarterly insurance contributions for compulsory pension insurance, sick leave payments, and mandatory social insurance payments. At the moment, owners of tire workshops can fully take into account the fixed amounts paid to the pension fund to reduce UTII only if they do not have hired employees, that is, not pay UTII at all. Individual entrepreneurs using hired labor can reduce UTII within 50% of the amount.

The main code for the new OKVED directory is 45.20 “Services for maintenance and repair of motor vehicles.” Also, if there are certain types of activities, it is necessary to additionally use the following codes: OKVED code 45.20.1 “Maintenance and repair passenger cars and light trucks", OKVED code 45.20.2 "Maintenance and repair of other motor vehicles", OKVED code 45.20.3 "Vehicle washing, polishing and provision of similar services."

What documents will be needed to open a tire shop?

The requirements of the SES require the preparation of the following documents to open a tire workshop:

production control program;

conclusion of Rospotrebnadzor on the compliance of the premises with standards;

permission from Rospotrebnadzor to carry out activities;

contracts for the removal of waste, hazardous substances, disinfection, washing of workwear.

How to advertise a tire service

Most effective advertising tire repair shop is usually a local advertisement that is distributed near the workshop itself. Distributing booklets and advertising in elevators and nearby service points for cars that do not have their own tire service are effective.

It would be a good idea to register on message boards and social networks, but such advertising will generate significantly less traffic. It would be great if you provide clients with the option of recording via the Internet. Website builders have ready-made blocks that will make it easy to organize such an opportunity for clients.

How to increase the profitability of your tire shop

An important point in organizing a tire fitting business is specialized software that allows you to keep convenient records of its activities. There are many types of such software. There are options for installing such software on a computer or using the system in the cloud. Additionally, it allows you to quickly register orders, limit employee access to only the necessary financial data, makes it easy to account for income and expenses and build an effective staff motivation system. Moreover, for a small tire workshop you can even find a free solution.

In an effort to increase business profitability, many tire shops are either opening new locations or expanding related services. For example, due to the increase in garage-free motorists, some tire shops offer seasonal tire storage services. Others are starting to provide truck tire fitting services, in which there is less competition than in the passenger segment, while others are adding mobile workshops and on-site installation to the list of services. Although the latter option is considered a trend, it still does not have such competition as stationary tire shops. Judge for yourself, out of 475 companies providing tire fitting services in Rostov-on-Don, only 16 have an on-site installation service (2GIS data as of September 2018). Those workshops that perform work from rolling and straightening discs to complex repairs of side cuts also benefit. The standard of living of motorists is improving, and they are already willing to pay more to be able to get everything repaired in one place without getting dirty while waiting for a cup of coffee in a nearby cafe. That is why the option of combining a tire service with a mini-cafe is becoming more and more common.

Initial investment in the project - 1,100,450 rubles.

Time to reach the break-even point - 2 months.

Project payback period - 4 months.

2. Description of the business, product or service

Number of cars per Russian roads is growing rapidly every day. And due to the contrast of weather and a large number Broken roads, each car requires replacement of tires, pads, and wheel balancing. Therefore, while it is growing automobile market, the demand for tire workshop services will also increase.

Since we live in an age of high technology, and the main resource is information, opening a tire shop becomes possible even for a novice entrepreneur who knows the basics of automobile service. The main thing is to determine the main success factors of this type of business, competently organize the process of providing services, assemble a team of professionals and make a cash flow forecast before the payback period of the project.

First, you need to determine what services the tire shop will provide. This business plan discusses the opening of a stationary tire service. In this case, the entire list of services related to the operation of wheels is provided at the location of the workshop. However, as the business develops and a base of regular customers is formed, it will be possible to consider the possibility of developing the direction of mobile tire fitting. In fact, this is a mobile auto repair shop that provides services in a place convenient for the client (including right on the road).

In addition, tire service is classified according to the type of vehicles serviced: cars, trucks, exclusive ones (usually expensive sports cars). You need to start a business by servicing cars.

The list of main services provided by a tire workshop includes: wheel removal and installation, tire removal from a rim, wheel mounting and balancing, cold and hot repair of tires and tubes.

Cars are accepted by appointment or on a first-come, first-served basis. Two technicians are constantly working, which allows us to quickly service a large flow of motorists.

This type of business has a pronounced seasonality: November-December, as well as March-April, are periods of rush, because... all motorists change tires. During these months, revenue from one point can be up to 700,000 per month, since from 15 to 25 cars are serviced daily. However, in other months the demand may decrease to 4-5 people per day, i.e. monthly revenue will be about 100,000 per month.

To ensure a constant flow of customers, the company is constantly improving in the areas of service, marketing, and optimal pricing.

3. Description of the sales market

The target audience of the project can be considered according to the following main parameters:

Type of car. When starting a project, the main clients are car owners. In the future, we can consider servicing trucks.

Territorial proximity. If you locate a tire shop in a residential area, then the target audience will consist of residents of these areas. If a tire shop is located on a busy highway, then the customers are passing cars. Moreover, the more often a car enthusiast’s route passes through a tire repair shop, the more likely it is that he will turn into a regular customer.

Gender and age of the client. More than 60% of clients are men of economically active age from 20 to 45 years.

In a city with a population of more than 1,000,000 people, the number of tire shops can be over 600. However, about 30% of them are workshops “in trailers” with a low level of service and a weak reputation. Clients come to such places only in emergencies, when there are no verified workshops nearby. Approximately 25% of the market is occupied by car dealerships and large car repair shops, whose prices are higher than the market average. Consequently, only 50% of all companies operating on the market are direct competitors.

What does quality service include?

• Possibility of pre-registration by phone;
• Waiting room (water cooler + TV and Internet);
• Convenient opening hours: from 6.00 to 24.00 daily;
• Possibility to work the night shift by appointment;
• Issuance of BSO for services provided;
• Possibility of providing mobile tire fitting services (in the future).

As a rule, if the client liked the service and is satisfied with the location of the tire shop, then he will regularly service not only his car, but also the cars of other family members.

Location is the main and most significant competitive advantage. Since the list of tire fitting services is quite limited and does not require highly qualified workers, the client chooses a workshop based on the convenience of its location. As already noted, a tire shop should be located either in a densely populated residential area or on a highway with a large flow of cars.

Main criteria for choosing a room:

• residential area;
• proximity to transport interchange;
• visibility of the sign and premises from a busy road;
• proximity to a large gas station.

Thus, the client can use tire fitting services by appointment, at any convenient time (before/after work), and also wait for his car in a comfortable environment.

4. Sales and marketing

The main goal of marketing activities in this business area is to turn visitors into regular customers. And in order for a regular client to service not one, but several cars, you need to look for potential clients who have either a family car fleet or a working car fleet.

Marketing

Sales

As for sales, you need to create a base of regular customers and periodically call them with a reminder of the need to change tires, or with notification of current promotions and special offers.

In addition, the system of introducing bonus cards is very popular. For each purchase, the client will receive 2% bonuses, which he can use to pay next time in the same workshop. To do this, a computer with an appropriate purchase accounting program is installed in the workshop.

5. Production plan

The first thing you need to do to organize a business is registration as individual entrepreneur. The registration procedure takes about a week. Taxation system - UTII. The tax is calculated based on the number of employees hired. Tax payment is made quarterly. You will spend about 2,000 rubles on registration (if you contact a legal organization).

Room structure:

tire assembly workshop - 40 sq.m.,

utility room - 9 sq.m.,

bathroom - 6 sq.m.,

waiting room - 10 sq.m.

Total - 65 sq.m.

From the point of view of the Sanitary and Epidemiological Station, tire fitting is one of the types of car service. Therefore, the workshop has the following requirements:

• availability of running water;
• separate premises (outside residential buildings and public buildings);
• availability of ventilation;
• explosion-proof lamps and electrical appliances;
• availability of heating;
• the presence of at least one window;
• finishing of floors and walls with moisture-resistant and explosion-proof materials;
• Availability of a bathroom and shower for staff.

Rent of premises - 45,000 rubles. Furnishing and finishing the premises will cost 200,000 rubles.

After graduation finishing works you should start purchasing equipment. You will need a tire changing machine, a balancing machine, jacks, a pneumatic cutter, a compressor, etc. The total cost of equipment and consumables will be 400,000 rubles.

As for employees, at first all organizational work, as well as work with clients, needs to be done by the business manager. This way you will receive feedback from customers as quickly as possible, set up a purchase accounting system, and be able to quickly eliminate all shortcomings. At the same time, there must be two foremen in the workshop every day: the shift supervisor and the foreman. The salary is completely piecework: the senior foreman receives 20% of the order, the foreman receives 15% of the order. There are 4 employees on staff (two per shift).

Installing a computer with full software, a phone, a TV, and a cooler will cost you 35,000 rubles.

6. Organizational structure

The staff is formed based on the duties that need to be performed to fully run the business.

At the initial stage, all the administrative and organizational part of the work can be performed by the manager. His responsibilities include developing marketing strategy, communication with clients, searching for new opportunities for development and wide market coverage, establishing contacts with suppliers. In addition, it is he who pays the craftsmen for their work, forms the staff, sends orders to the workshop, and monitors the order in which orders are fulfilled.

At the moment when there are too many clients and one person is not able to cope with all the responsibilities, a manager will join the staff. In the future, two managers will work according to the following schedule: 2 working days every 2 days off. Their responsibilities will include:

• Maintaining a customer accounting system;
• Working with clients over the phone and in a stationary mode;
• Formation of a recording album for each master;
• Client settlements and statement of financial statements.

Wages manager is formed from two parts: fixed and percentage. The stable salary is 10,000 rubles per month and 5% of the amount of orders for all shifts of work of this manager.

The work in the workshop is carried out by craftsmen. Two people work simultaneously per shift: a senior foreman and a foreman. Any application first goes to the senior foreman, who decides to delegate certain stages of work to a junior employee. Finished work The senior master also delivers it to the client. He also answers questions that the client may have. It is precisely because of the additional responsibility that his salary is higher than that of an ordinary master.

Work schedule: two working days every two days off from 6.00 to 24.00. Salary depends on the number of clients served. Senior foreman - 20% of daily revenue, junior employee - 15%. Payments to employees occur daily.

As for the accounting of employees, not all of them are officially registered for work, since this directly affects the amount of tax paid under the UTII system. In most cases, two people are employed, not including the entrepreneur himself. Therefore, the official number of employees on staff is 3 people.

In addition, the company uses the services of an outsourced accountant. The cost of services is 5,000 rubles once a quarter (as reports are submitted).

Payroll
Staff	Salary per 1 employee (RUB)	Number of employees	Salary Total (RUB)
Tire shop owner
Senior master
Accountant
General salary fund

7. Financial plan

Initial Investment

The total amount of initial investment, taking into account current expenses in the first month, is 1,100,450 rubles. About 40% of the total amount consists of investments in equipment, as well as in repairs and decoration of the premises.

As for reducing initial costs by purchasing used equipment, the maximum discount on purchased equipment is good condition will be 50%. In this case, the savings will be equal to 196,225 rubles. However, in this case, the probability of equipment failure increases several times. Whether you take such a risk or don’t skimp on purchasing new equipment is up to you to decide.

Initial investment in opening a tire workshop
Name	Cost (RUB)
Documentation costs
Registration with government and tax authorities, opening a current account
Total
Investment in capital equipment