Today I want to give you examples of minimalism in creativity. In our motley time, it is already becoming rare when the essence is conveyed with just a few precise strokes. To do this, the designer must go through a long journey of research, read many books and draw countless logos. Minimalism combined with good creative idea- this is real skill.
Here are 10 striking examples that can serve as an example for budding designers.
1. Missing company logo. Made by Admix Designs agency.
The company name Missing means "lost". Missing two "i's"
directly reflects the meaning of the word. Minimalistic approach but very accurate rendering
sense. Great creativity.
2. Walk company logo. Produced by Optimodo agency.
The company name Walk means “to walk” or “to walk.” Letter "a"
made in the form of two walking legs seems simple and lying on the surface,
however, behind the apparent simplicity lies powerful creativity and subtle design
a thought that gives us a feeling of ease when looking at this logo.
Great.
3. Folder company logo. Produced by Rokac agency.
The company name Folder means "folder". This ultra-minimalist
logo reminiscent of an office with folders, in once again reminds all designers
world about how little paint (and how much brain) is needed to create a unique
creative logo with just two points placed in right places.
4. Unarmed company logo. Made by Admix Designs agency.
The company name Unarmed means "unarmed." But if translated literally,
that word means "armless", which is what was used in the logo. It's complicated
explain in Russian, but one can imagine that on the logo of the Golden
keys" it is not necessary to draw water fountains, you can think about something else
the meaning of the word “key” and try to present it more creatively than usual.
5. Bipolar company logo. Made by Siah Design Agency.
The company name Bipolar obviously translates as “bipolar”. Or
"different views". A successful game with sad and happy emoticon makes this
minimalist logo interesting example creativity. Anything is possible
look from both sides, that is, bipolar. Q.E.D.
6. Height company logo. Made by Strizhart agency.
The company name Height means "height". Playing with negativity and positivity in this
black and white logo once again proves how highly creative it can be
minimalism. Two recognizable arrows that we so often see in combination with
the words "up" and "down" make this logo uniquely recognizable and
memorable at first sight. Five points.
7. Pelican company logo. Made by ru_ferret agency.
The logo of the Pelican company also very successfully uses the play of positivity and
negative in combination with modern text and play on the letter "r". Even without
signatures 100% of people will guess the name of the company whose icon they see.
A brilliant example.
8. Love Clip company logo. Made by Designabot agency.
The word Clip has many meanings, and, alternatively, the company name LoveClip can be
translate "love clip". This pink cheerful logo contains both words,
included in the company name, are played out with one successful stroke. Another
an example of powerful creativity and accurate conveying of meaning using a minimal set
elements.
9. Sex Lovers company logo. Made by Brigada Creativa agency.
The company name Sex Lovers means, I think you guessed it, “sex lovers.”
The agency's task was to create a non-vulgar, but stylish and eye-catching
logo, which, from my point of view, they did brilliantly. Enough
the transparent meaning of the company’s activities is conveyed by a beautiful and creative idea,
quite vague, but obviously fraught with something sexy.
Promising minimalism.
10. CodeFish company logo. Made by Mabu agency.
The name of the company CodeFish can be translated as “draft code”, “source code”.
Playing with the word "code" and "fish" led to the creation of this wonderful logo,
in which the programmers' fair sense of humor is combined with good creativity
idea and a completely recognizable silhouette of a fish. Shiny and without scales.
The 10 examples I gave clearly demonstrate that in order to create nice logo It is not at all necessary to pervert and try to “get more money for the same money.” To compare the opposite approach, take a look, for example, at the logo of the famous Moscow company "Aromatic World", which shines brightly on many stores in our city.
This is not a logo, but a battlefield of ideas from six designers. They argue with each other, but in the end, as we see, neither of them defeats the other. And the company’s management, apparently despairing of waiting for the end of this battle, decides that “let it hang like this for now” and confirms what we see.
And the designers offered this:
1. Remove the full inscription “Fragrant World” and leave only two letters “A” and “M” in yellow.
2. Make the logo yellow, but outline all the letters with a red border.
3. Write the logo in a regular font, but make capital letter"A" with a squiggle.
4. Insert an unusual red glass into the letter “A” of the usual style.
5. Make all the elements flat, but give one of them volume (only the letter, not the glass).
6. Make a bottle bottle out of the letter “M.” But not like now, where bottles fall off the table, but a more neat one. But “play” with only one letter, and leave the entire logo “without games.”
As a result (apparently, so as not to offend anyone), all six ideas were adopted. Stunningly mediocre and clumsy.
Logo design is an area of design that looks simple, but can only be achieved with hard work. It is very difficult to satisfy the desires of a large number of people. It is difficult to create a new and eye-catching concept.
Simple logos. Advantages of a simple form over a complex one
Some logos play with the audience, show more to those who can see more, and contain a lot of key information about the brand. But at the same time, these are simple logos. All you have to do is look at the details and admire the wit of the designers, their ability to put so much into so little. The most difficult thing is to create a strict logo style, laconic logos.
This article contains 40 examples of interesting logos. They have a minimalist style.
Logo for a hair salon, Look company logo.
The presented companies produce good impression on the audience by not overloading it. Their logo design is minimalistic, as compact as possible.
The main features of a logo in the minimalist style:
1) spatial freedom: small number of graphic elements;
2) a light color palette based on a play of halftones, white in combination with gray or black;
3)use simple shapes and lines, lack of ornate decor;
4) use of simple geometric shapes: circle, straight, soft bending is allowed, but without spirals.
We see that laconic logos can be very inspiring. When creating a logo, it is very important to show that the customer understands visual images and the symbolism they carry. Thin, clean forms, simplicity and clarity of composition are the main advantages of strict design logos. Most often a combination of two colors is used.
Minimalism is the brightest and most controversial of styles. More and more companies are taking the path of simplifying their logo during the rebranding process. Over the hundred years of existence of the style, it has improved and acquired new forms.
Minimalism. Strict logo
Minimalism recognizes perfect forms, natural colors and textures. Designers do not use bright ornaments in this style; they prefer simplicity and asceticism.
Ideal colors: white, gray, black or several close neutral shades.
Logo of the animation studio "Motion" and logo "Milk Mug".
Perfectly adjusted proportions add harmony to laconic logos.
Plant and animal ornaments and monograms are not used in such logos.
Logo for travel company"Flights" and "Seven Sparrows".
The minimalistic style is systematic and somewhat pedantic. It is impossible to clearly identify a group of companies for which it may be suitable. Strict design in some variations may appeal not only to male but also to female audiences. For women, we recommend using a brighter color scheme, while maintaining the main features of a strict design.
Logo of the medical company "Man".
Minimalism touches on such important modern man concept like ergonomics.
Ergonomics is the use of as few parts as possible to build a composition. Proper use of only what is absolutely necessary, sweeping away everything unnecessary, thus obtaining free space. Looking at a laconic corporate style, a person takes a break from the information flow that accompanies him every day.
Today, minimalism has penetrated not only into graphic design, but also into interior and clothing design. The trend was formed in the 1960s in America and has become firmly established in our lives. One of the reasons for the popularity of minimalism has been the information oversaturation of recent decades. The popularity of this style in graphic design and fine arts is growing confidently every day.
Why minimalism in logos is so popular © Crowdspring
In the world of graphic design, there has long been a trend towards minimizing emblems, logos and other symbols used for identification. Pretentious logos to match medieval royal coats of arms, replete with elements, are becoming a thing of the past, giving way to strict and laconic symbols. This trend is emerging in many areas; sometimes even emblems with a rich history are replaced.
A striking and remarkable example of logo simplification is the Italian football club Juventus from Turin. In 2017, he replaced the coat of arms, which dates back to the end of the 19th century, with a simple symbol in the form of a stylized letter J with the name of the club. Not all fans liked such innovations, but no one was going to return the old logo.
The example of Juventus is not unique. The Spanish “Barcelona” recently also changed its logo to a flatter one, at the same time unloading it a little. The same applies to the English FC West Ham. They did the same payment system MasterCard, Microsoft in its Windows OS, Taco Bell food chain. We could list examples from various industries for a long time, but the main thing is why do they all do this?
Background and beginning
The trend towards simplifying logos has its roots in years of rapid development. computer equipment at the end of the 20th century. In the “analog” era, the complexity of the emblem or coat of arms did not have special significance. The production of printing forms used for replication of branded products was a relatively inexpensive task. Subsequently, it made it possible to obtain thousands and millions of logo prints, replete with small details and colors.
With the transition to the digital era and the rapid development of Internet technologies, the situation has changed. Designers were faced with the task of making logos that would not only be beautiful and informative, but also suitable for normal display on computer screens with low resolution and color depth.
Emblems loaded with small details and made in a rich palette in such conditions lost their attractiveness, which is unprofitable from a marketing point of view. Minimalism has become a lifeline, allowing us to make the logo look the same on an advertising poster, on product packaging, and on a computer screen. Thus the first stone of the road to simplification was laid.
Modern reasons
Later, when computer graphics reached new heights, simple and lightweight logos were no longer a necessity, but the trend continued. Now the reason for this movement was not technical limitations, but other motives. One of them is the desire for recognition. No matter how paradoxical it may sound, a logo with fewer details allows you to create a more unique brand image.
Small details that overload the emblem make it more unique from a technical point of view, but not from a psychological one. A person who sees a heavy logo is unlikely to remember it at first glance (for example, seeing it on billboard from the car window). For the eyes and consciousness to “catch” on something like this, it must contain something provocative, and this is not always possible for moral and ethical reasons, and also not always appropriate.
For example, a naked woman as the central element of the logo is provocative, and even if the symbolism is loaded with details, like the coat of arms of Great Britain, the logo will be remembered. But who would allow a naked woman to be painted on a three-meter billboard in the city center, and what relation could it have, for example, to a chain of restaurants, a consulting company or industrial enterprise? And without bold elements, all these small details, like on that large coat of arms of Great Britain, will not remain in the memory of a casual observer.
A laconic logo containing a minimum of details, on the contrary, is easy to remember. Looking at the Juventus coat of arms, you will remember it and not confuse it with another, precisely because of its simplicity. Our brain is much better suited to this (the Chinese keep thousands of hieroglyphs in their memory) than to accurately memorizing images overloaded with details and colors. And memorability is recognition that helps promote the brand.
Another reason to simplify coats of arms and logos is globalization. Big business wants to expand its areas of presence, gaining a client audience in regions where the population is very diverse. Therefore, the company’s symbols should be easily perceived and memorable for people of any culture and language.
Looking at the Paris Saint-Germain logo, you will immediately see the silhouette of the Eiffel Tower, and you will guess that this brand is related to Paris, even if you do not know the Latin alphabet at all.
What can the Manchester City crest tell you? Yes, a sailboat is a historical element, but for me personally it gives rise to associations with some shipping company or other maritime organization. Although this is much better than the old eagle.
Finally, the last reason for designers’ love for minimalism is the possibility of further simplifying the symbolism. Imagine that the Juventus logo is displayed in the notification line of your smartphone (next to the clock and network indicator). There it will look almost the same as in full size. Now try to imagine what the old Manchester City crest would look like in a similar form. And it would look not like a neat monogram, but like an incomprehensible squiggle.
Considering that the use of simplified versions of emblems is now often required, it is important to include in them the possibility of simplification already at the development stage. Therefore, “heavy” symbolism is completely inferior to “light” symbolism in all of the above criteria.
Loading...
